[Music]
I would like to start with a simple question
simple
how many of you in this room
just wake up this morning
checked the cell phone and put your hands up
he does not know about vats and I know so much you do it
well one hundred percent of the hall
not bad how many have controlled it
the last thing first to go to sleep
last night on his hands 99 percent no
bad curiosity how many have it
checked at night at this
here it is always there is always a
sony nambu have you ever wondered how
never check our smartphone
so often according to recent research
we check it on average 76 times a
day
76 times a day what is it that makes the
our cell phone so irresistible
so much to check it in bed because
let’s go to sleep or we’ll wake up
let’s find out about it in the seventies
michael gilera a researcher of the
emory university of atlanta led
an interesting experiment with gods
pigeons took these poor birds
put them in a cage and inside
this cage put a button
after which acts, two scenarios were in the
first scenario whenever the pigeons
pressing the button were rewarded
with food in the second scenario instead
it’s when the pigeons pressed the
button were only rewarded in 50 or
in 70 percent of cases
according to you in which of the two scenarios i
pigeons have started to press this
button as if there was no tomorrow
notice of facts an idea ok
well in zieler’s studies emerged a
quite peculiar behavior
interesting of pigeons
a behavior that is also precisely of
we human beings
in practice when we repeat an action e
we are sure that we will get one
prize we tend to repeat this action
with regularity but with time intervals
rather long on the contrary when
we repeat an action and the reward every
he arrives from time to time he does not arrive
we begin to act compulsively
this is because when the prize is
unpredictable so we can not
predict
whenever the prize arrives well a
that point we have a dopamine rush
the pleasure hormone which is much more
great compared to the dopamine rush that
we have when the prize instead
predictable
in other words this means that
when the prize is unpredictable, it is not
we can predict this generates
addiction
it is no coincidence that this mechanism
psychological is widely used
exploited and known by two industries
the game industry is very prosperous
the technological industry
here I do not seem to see here in the hall
of people with slot machines in
pocket or blackjack tables though
I bet that all technicians included
you have in your pocket or in your purse one of
these the smartphone represents today
same button the equivalent of that
button on which the pigeons pressed the
their beak and in fact is a bit the slot
machines of the technological industry
if we check it in the morning just
wake up
if we check it the night before go
to sleep and dozens of other times
during the day it is because this like
we could call it a tile
electronics and the apps in it
above all social media are full
full of these premium mechanisms
unpredictable mechanisms and preve
unpredictable that generate dependence
let’s see an example the button I like
it was introduced by facebook
in 2008 if then spread like wildfire
in many other sites
the button I like is a great example
the unpredictable reward mechanism that
it generates dependence
every time we post a new one
in fact we do not know how much content
success will have we do not know how many
like it will get we then find ourselves in the
same exact situation as those
pigeons that pressed the button not
they knew if they would get the prize
or not the food or not
we press the public button and not
we know if we have the approval of the
others or not every post on social media
so media on social networks is a bit
a high risk bet if i
like the little hearts visualizations
will come well but it will be very good
means we will have that rush of
dopamine that in fact will always make us
more dependent on these services
if instead they do not arrive well
our self-esteem could be a bit
affected
yet the function I like is only one
of the many examples of reward mechanisms
unpredictable that I am inside ours
electronic tile in fact
know that in the silicon valley
there are entire teams of engineers whose
only purpose is to design
develop and refine
features that go to exploit them
our psychological vulnerabilities and there
keep glued to these screens
this is because we spend more time
glued to these screens more
advertising can sell then
the greater their turnover
you say I’m a bit exaggerating to try
make a riddle
in your opinion who has pronounced these
words the site was designed for
exploit human vulnerabilities
reasoning behind the development of
certain functions were as follows
how we can consume how much
more time and possible attention of the
our users
I give you three options we start at the first is
crour maurizio state while imitating mauro
corona b was a researcher of
some unknown university looking
easy to publicize the first one
president of facebook is now veil
took the clue that I wanted to give you that
it was not crozzo maurizio to say
this sentence these words and also
quite heavy was the first
president of facebook sean parker sean
parker by the way is not the only one
dissident is not the only one of the silicon
valley that is pronouncing words of
focus on these tactics used
from the tech companies to go to
condition to create dependence on
their users more and more often they are
emerging interviews of former managers
of the silicon valley that in fact yes
they feel sorry for the work they have
done in the last 5 10 years
the problem is that these managers i
repentant do not seem to have a solution
interviewed by a journalist, one of
these facebook executives by the way
a very important one
the unpronounceable name so I do not
he asks to speak it, he said
textually I unfortunately do not have one
solution is my only solution not
use these tools to my children not
it is allowed to use that we are
understand here we are not former
executives of the silicon valley
multimillionaires blind social lo
smartphone in other apps uses them
for work I do it myself
he simply does not want to give up the
pleasure of new technology or
stay in touch with your own
social contacts and with your friends
if the people that this problem it
they caused they do not seem to have one
absolution
how can we defend ourselves from these
unpredictable reward mechanisms that there
make employees how we can avoid
to become pigeons
trained
in the last ten years and I have shared
with the readers of my blog
tens are even hundreds of
practical practical strategies for
take back control and ours
time between other things by former judges a
weak for martial arts
so today I would like to talk about it
personal digital defense techniques
or simple stratagems for
go to counter these mechanisms a
unpredictable prizes that make us
employees we will see 3
let’s start with the first one that is a little bit
simpler and immediate, in short, one
technique that you can put into practice
immediately I have just finished this top
not during
thanks one of the most subtle mechanisms
used by the technology companies
tech companies to glue our own
screens is to take advantage of the colors
bright
to go to excite our sight
in our eyes we find ourselves so with
fluo yellow icons red fire notifications
and screens of zillions of colors
the password is to consume
the consumer’s attention going to
conquer his eyes
fortunately tristan harris a former
google engineer one of those who
he worked in those teams that
they design catch functionality
attention suggests a strategy
as simple as effective for
go to counteract this effect
Christmas tree of our mobile phone
which suggests us tristan harris is of
use our mobile phone in
black and white mode is one
hidden function a bit between the meanders le
settings to our mobile phone
if you are looking for google irony of the
fate the words android in black and white
or iphone and in black and white
you will find these settings and you can
then activate it let’s be clear
use the cell phone in black and white
it’s a bit strange, I do not have it all
done for a while
I repeat it is strange if, however, in this
period you find yourself using the
your mobile phone a bit too often
po too frequently try
activate this function
see what happens a very, very thing
interesting, let’s move on to the technique
number two the technique and personal defense
digital number two
you probably know it already
But I’m pretty sure that in a few
really apply it let’s see if I give you one
point of view a little different
will help you put it into practice
of course I’m talking about the
push notifications or those messages
those alerts we receive continuously
during the day whatsapp facebook e
mail the second defense technique
digital staff consists of
completely delete notifications
push
I mean all push notifications then
social whatsapp especially facebook
etc., etc. because the notifications
push in fact are the classic example
of unpredictable premium mechanism that
they are addictive
every time we receive a notification
we are attracted like honey bees and
we interrupt the flow of ours
thoughts on our work just to go
there to control doing so in fact
we are allowing an app to a
connect to a friend or anyone else of
dictate the agenda of our day
delete push notifications means
so it takes control and ours
time and check our smartphone
only in our time and we are like that
arrived at the defense technique
digital staff number 3
this is a black belt technique then
it takes a little more than a commitment
a little more than practice, however, if you do it
your finally you will start to exploit
grandmother technology to be exploited
to tell you, I have to tell you
what happened to me a few months ago
in London
I was in the dentist’s waiting room a
london point we were in three all three
on the cell, of course I too
I admit when I realized it
But I did something he did not do
different time I took my smartphone
I put it in my pocket and
I simply immersed myself in boredom
in the frustration of waiting here is
It was a bit like being born again
in the last few years
5 10 years we have developed this
tendency to want to fill any
dead time of our life and the
smartphone represent the stopgap
ideal is a bit like if we were not anymore
able to tolerate emotions
negative ones such as boredom e
as soon as a wing appears, we repress it
let’s take out our magic screen and
we are going to look at some apps on
carlo zucchi a tempo
in doing so, however, we have stopped
listen
we stopped knowing ourselves lost in
these endless feeds and we continue to
shake in search of the nth
dopamine injection in fact not
we taste life more
yet boredom like those emotions
negative that we suppress a precise one
evolutionary function nature does not
never leave anything to chance
boredom serves to recharge our own
pil and serves to fuel ours
creativity
a few weeks ago was this conference
with Thomas Friedman, who is a prize
pulitzer and columnist of the new york times
and friedman a said a sentence
beautiful on boredom when you press the
pause button of a smartphone this
it stops but when you press the button
pause of a human being this starts
today more than ever we need
create and defend these moments of
empty and regeneration because these
two moments allow us
basically they allow ours
body and our mind to reflect
take breath grow
sure it’s not easy
if hi-tech companies have invested
all this money to condition us
it is not easy then to abandon these
mechanisms because they still give us some
advantages
if however we want to go back to savor
our life if we want to resume the
control of our life we must
at least try
we must try to test some of these
personal digital defense techniques
certainly the opportunities and we will not miss them
especially to apply the third
the one concerning the immersion in the
boredom the next time you’ll be in one
waiting room the next time
you will be in line or maybe in a tet- work
it is another instead of acting
mechanically like pigeons
get trained as soon as you hear
that impulse you will get out of the
cell phone check the screen
stop for a moment, watch
that impulse and you decide not to
follow him immerse yourself in boredom
accept it used by some as a
soothing balm for your mind for
your body
start to observe the environment there
surrounds
look at the people around you
you can do even now because well
you know only if we have the strength of
regain control of our time
and of our attention
we can rediscover our humanity in
bottom we could also rediscover the
kindness that surrounds us thanks
[Applause]
I would like to start with a simple question
simple
how many of you in this room
just wake up this morning
checked the cell phone and put your hands up
he does not know about vats and I know so much you do it
well one hundred percent of the hall
not bad how many have controlled it
the last thing first to go to sleep
last night on his hands 99 percent no
bad curiosity how many have it
checked at night at this
here it is always there is always a
sony nambu have you ever wondered how
never check our smartphone
so often according to recent research
we check it on average 76 times a
day
76 times a day what is it that makes the
our cell phone so irresistible
so much to check it in bed because
let’s go to sleep or we’ll wake up
let’s find out about it in the seventies
michael gilera a researcher of the
emory university of atlanta led
an interesting experiment with gods
pigeons took these poor birds
put them in a cage and inside
this cage put a button
after which acts, two scenarios were in the
first scenario whenever the pigeons
pressing the button were rewarded
with food in the second scenario instead
it’s when the pigeons pressed the
button were only rewarded in 50 or
in 70 percent of cases
according to you in which of the two scenarios i
pigeons have started to press this
button as if there was no tomorrow
notice of facts an idea ok
well in zieler’s studies emerged a
quite peculiar behavior
interesting of pigeons
a behavior that is also precisely of
we human beings
in practice when we repeat an action e
we are sure that we will get one
prize we tend to repeat this action
with regularity but with time intervals
rather long on the contrary when
we repeat an action and the reward every
he arrives from time to time he does not arrive
we begin to act compulsively
this is because when the prize is
unpredictable so we can not
predict
whenever the prize arrives well a
that point we have a dopamine rush
the pleasure hormone which is much more
great compared to the dopamine rush that
we have when the prize instead
predictable
in other words this means that
when the prize is unpredictable, it is not
we can predict this generates
addiction
it is no coincidence that this mechanism
psychological is widely used
exploited and known by two industries
the game industry is very prosperous
the technological industry
here I do not seem to see here in the hall
of people with slot machines in
pocket or blackjack tables though
I bet that all technicians included
you have in your pocket or in your purse one of
these the smartphone represents today
same button the equivalent of that
button on which the pigeons pressed the
their beak and in fact is a bit the slot
machines of the technological industry
if we check it in the morning just
wake up
if we check it the night before go
to sleep and dozens of other times
during the day it is because this like
we could call it a tile
electronics and the apps in it
above all social media are full
full of these premium mechanisms
unpredictable mechanisms and preve
unpredictable that generate dependence
let’s see an example the button I like
it was introduced by facebook
in 2008 if then spread like wildfire
in many other sites
the button I like is a great example
the unpredictable reward mechanism that
it generates dependence
every time we post a new one
in fact we do not know how much content
success will have we do not know how many
like it will get we then find ourselves in the
same exact situation as those
pigeons that pressed the button not
they knew if they would get the prize
or not the food or not
we press the public button and not
we know if we have the approval of the
others or not every post on social media
so media on social networks is a bit
a high risk bet if i
like the little hearts visualizations
will come well but it will be very good
means we will have that rush of
dopamine that in fact will always make us
more dependent on these services
if instead they do not arrive well
our self-esteem could be a bit
affected
yet the function I like is only one
of the many examples of reward mechanisms
unpredictable that I am inside ours
electronic tile in fact
know that in the silicon valley
there are entire teams of engineers whose
only purpose is to design
develop and refine
features that go to exploit them
our psychological vulnerabilities and there
keep glued to these screens
this is because we spend more time
glued to these screens more
advertising can sell then
the greater their turnover
you say I’m a bit exaggerating to try
make a riddle
in your opinion who has pronounced these
words the site was designed for
exploit human vulnerabilities
reasoning behind the development of
certain functions were as follows
how we can consume how much
more time and possible attention of the
our users
I give you three options we start at the first is
crour maurizio state while imitating mauro
corona b was a researcher of
some unknown university looking
easy to publicize the first one
president of facebook is now veil
took the clue that I wanted to give you that
it was not crozzo maurizio to say
this sentence these words and also
quite heavy was the first
president of facebook sean parker sean
parker by the way is not the only one
dissident is not the only one of the silicon
valley that is pronouncing words of
focus on these tactics used
from the tech companies to go to
condition to create dependence on
their users more and more often they are
emerging interviews of former managers
of the silicon valley that in fact yes
they feel sorry for the work they have
done in the last 5 10 years
the problem is that these managers i
repentant do not seem to have a solution
interviewed by a journalist, one of
these facebook executives by the way
a very important one
the unpronounceable name so I do not
he asks to speak it, he said
textually I unfortunately do not have one
solution is my only solution not
use these tools to my children not
it is allowed to use that we are
understand here we are not former
executives of the silicon valley
multimillionaires blind social lo
smartphone in other apps uses them
for work I do it myself
he simply does not want to give up the
pleasure of new technology or
stay in touch with your own
social contacts and with your friends
if the people that this problem it
they caused they do not seem to have one
absolution
how can we defend ourselves from these
unpredictable reward mechanisms that there
make employees how we can avoid
to become pigeons
trained
in the last ten years and I have shared
with the readers of my blog
tens are even hundreds of
practical practical strategies for
take back control and ours
time between other things by former judges a
weak for martial arts
so today I would like to talk about it
personal digital defense techniques
or simple stratagems for
go to counter these mechanisms a
unpredictable prizes that make us
employees we will see 3
let’s start with the first one that is a little bit
simpler and immediate, in short, one
technique that you can put into practice
immediately I have just finished this top
not during
thanks one of the most subtle mechanisms
used by the technology companies
tech companies to glue our own
screens is to take advantage of the colors
bright
to go to excite our sight
in our eyes we find ourselves so with
fluo yellow icons red fire notifications
and screens of zillions of colors
the password is to consume
the consumer’s attention going to
conquer his eyes
fortunately tristan harris a former
google engineer one of those who
he worked in those teams that
they design catch functionality
attention suggests a strategy
as simple as effective for
go to counteract this effect
Christmas tree of our mobile phone
which suggests us tristan harris is of
use our mobile phone in
black and white mode is one
hidden function a bit between the meanders le
settings to our mobile phone
if you are looking for google irony of the
fate the words android in black and white
or iphone and in black and white
you will find these settings and you can
then activate it let’s be clear
use the cell phone in black and white
it’s a bit strange, I do not have it all
done for a while
I repeat it is strange if, however, in this
period you find yourself using the
your mobile phone a bit too often
po too frequently try
activate this function
see what happens a very, very thing
interesting, let’s move on to the technique
number two the technique and personal defense
digital number two
you probably know it already
But I’m pretty sure that in a few
really apply it let’s see if I give you one
point of view a little different
will help you put it into practice
of course I’m talking about the
push notifications or those messages
those alerts we receive continuously
during the day whatsapp facebook e
mail the second defense technique
digital staff consists of
completely delete notifications
push
I mean all push notifications then
social whatsapp especially facebook
etc., etc. because the notifications
push in fact are the classic example
of unpredictable premium mechanism that
they are addictive
every time we receive a notification
we are attracted like honey bees and
we interrupt the flow of ours
thoughts on our work just to go
there to control doing so in fact
we are allowing an app to a
connect to a friend or anyone else of
dictate the agenda of our day
delete push notifications means
so it takes control and ours
time and check our smartphone
only in our time and we are like that
arrived at the defense technique
digital staff number 3
this is a black belt technique then
it takes a little more than a commitment
a little more than practice, however, if you do it
your finally you will start to exploit
grandmother technology to be exploited
to tell you, I have to tell you
what happened to me a few months ago
in London
I was in the dentist’s waiting room a
london point we were in three all three
on the cell, of course I too
I admit when I realized it
But I did something he did not do
different time I took my smartphone
I put it in my pocket and
I simply immersed myself in boredom
in the frustration of waiting here is
It was a bit like being born again
in the last few years
5 10 years we have developed this
tendency to want to fill any
dead time of our life and the
smartphone represent the stopgap
ideal is a bit like if we were not anymore
able to tolerate emotions
negative ones such as boredom e
as soon as a wing appears, we repress it
let’s take out our magic screen and
we are going to look at some apps on
carlo zucchi a tempo
in doing so, however, we have stopped
listen
we stopped knowing ourselves lost in
these endless feeds and we continue to
shake in search of the nth
dopamine injection in fact not
we taste life more
yet boredom like those emotions
negative that we suppress a precise one
evolutionary function nature does not
never leave anything to chance
boredom serves to recharge our own
pil and serves to fuel ours
creativity
a few weeks ago was this conference
with Thomas Friedman, who is a prize
pulitzer and columnist of the new york times
and friedman a said a sentence
beautiful on boredom when you press the
pause button of a smartphone this
it stops but when you press the button
pause of a human being this starts
today more than ever we need
create and defend these moments of
empty and regeneration because these
two moments allow us
basically they allow ours
body and our mind to reflect
take breath grow
sure it’s not easy
if hi-tech companies have invested
all this money to condition us
it is not easy then to abandon these
mechanisms because they still give us some
advantages
if however we want to go back to savor
our life if we want to resume the
control of our life we must
at least try
we must try to test some of these
personal digital defense techniques
certainly the opportunities and we will not miss them
especially to apply the third
the one concerning the immersion in the
boredom the next time you’ll be in one
waiting room the next time
you will be in line or maybe in a tet- work
it is another instead of acting
mechanically like pigeons
get trained as soon as you hear
that impulse you will get out of the
cell phone check the screen
stop for a moment, watch
that impulse and you decide not to
follow him immerse yourself in boredom
accept it used by some as a
soothing balm for your mind for
your body
start to observe the environment there
surrounds
look at the people around you
you can do even now because well
you know only if we have the strength of
regain control of our time
and of our attention
we can rediscover our humanity in
bottom we could also rediscover the
kindness that surrounds us thanks
[Applause]
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