[Music]
is our amazing city of
Mexico a city full of water
consequently filled with animals with
a diversity of incredible flora a
city of a perfect balance with the
nature
Of course that’s the city of Mexico before
of what it takes to inhabit it
we humans our search
for improving the quality of life they did
that little by little we transformed that
incredible landscape in agriculture
later they became small
peoples that were growing so much until
come together the city grew to such an extent
that the horizon is over and we started
make buildings up and the
result we know very well the
objective had been achieved
we improve the quality of life but to a
very high cost
we had everything but now we do not have
nature to those who believe that the
previous animation was too much
dramatic
that is a photo of the city of mexico
from last week
I grew up I was born I grew up in this city
and since I was a child I remember feeling that
something was not right in the world wars
hunger and poverty inequality and I from
I want to change the
world
it seems that many of us when
we were children we wanted to change the
world and life was teaching us to
that’s impossible
time passed and I had to decide what
study
I thought about architecture I thought that
architects designed and built
better futures
It took me very little time to realize that
had been very naive not studied
something to change the world
at the same time I read a very very note
interesting that it’s for the first time in the
history more than 50
percent of the total population of the
planet lives in cities that is to say
If the problem is in the cities
the solution is in the cities and already
I did not want to change the world
now
the city but the cities have
so many problems that it would be difficult
choose where to start water
transportation infrastructure education
very complex security
I decided to start with one that my dad
from a very young age it helped me to encourage
which is to get back in touch with the
nature
to size the problem is very
important to find a solution
It is very important to scale the scale
of the problem to give us an idea the
world health organization
determines that each of the inhabitants
who live in a city needs so
minus nine square meters of area
green
unfortunately in the city of mexico
we only have 3.7 which
means that it takes more than 40
million square meters of new
green areas to keep us healthy
to meet the minimum of the standard
of the world health organization
It would seem a very difficult challenge
recover green areas mostly
in a city where there is no space
available
derived from that vertical green raises
a solution that is to use the city
same as support the concrete walls
to transform themselves into green areas
ceilings in the green operas every
concrete space turn it gray
forgiveness every space gray turn it green
and so began this idea
we realized that the city
from mexico had enough space
to be able to transform that
infrastructure in that city
we got to find out and very fast
we came to a great french botanist
named patrick blanc he had
gardens invented a thing go
vertical
I said that multiplied by 40 million
of square meters is the solution not
we found out and we got information and
very fast come bad news and
good news I always preferred
choose first the bad that was of the
This gentleman’s technology blanc
It goes perfectly patented and nobody else
that he in the world could be gardens
vertical
the good thing is that like all
patents of a validity and that agency
it was finished
the day after receiving the bad
few in the world
we could do vertical gardens it
returned a domain technology
public and I felt like a kind
of signal
that was my turn and so we
we put to work
we started to work we started to
transform we start to transform
concrete walls in green areas and the
I really must say that the beginning was very
exciting not to say complicated
really very difficult we had
we had sounds like we want many
I had to sell projects at the same
time to design them at the same time
that I build them myself
time to keep all this in case
was not enough at the same time to finish
the race and at the same time
work in an architecture office
to earn money
I am convinced that if someone
I would have said that undertaking was going to be
so difficult , certainly not
done but we were there and only
we could keep going forward we went
making many mistakes along the way and
we had the ability to understand that
every error
we could get knowledge not only
it took away the fear of making mistakes
if it did not allow us to form a culture
of making more mistakes to generate
more knowledge which allowed
they will invite us to do projects every time
larger which represented
huge challenges huge risks
I tell them to confess that I should have
something wrong with my pathology in my system
that like it exists in the sensor of the
risk works me so bad that I just
threw p’alante
I’m sure that a person heals a
sensible person would not have decided
move forward on a path of so much
uncertainty in hindsight
I must say no
endowed with the last ten years have
been very positive we have done more
of 400 projects totaling more than 40,000
square meters contributing important
benefits but we can not forget that
the goal is 40 million meters
square that is to say we need
only 39 million 960 thousand meters
squares which at the rate that we’re going
is very good
we will achieve the goal in 10,000 years
we had to change the strategy
we have to do projects every time
bigger and so we decided to give the
next step use the
urban infrastructure of cities
to recover these bird spaces
this is how the greenway project arose
project to transform more than a thousand
second floor peripheral columns
in more than 60,000 square meters of
vertical gardens this project
this project thank you very much
It is important to mention that this
project emerges as everything as everything
that we have thought of an idea
well it came up green in an idea that
it was drawn we upload it to facebook and to
our surprise had an incredible
acceptance rarely acceptance seems
that the idea was sexy and we decided to do
a serious survey of more than 2,000
surveyed to see if really the
Gustavo idea did not fit the 98
hundred of the people who participated
confirmed that they would like to see that idea
materialized and most coincided
that he did not have to pay for it or the
government or citizenship but the
private initiative in exchange for
advertising
derived from that we only needed
government permits because they do not
It was going to cost and obviously they did not hit us
we give equal to the government and that’s why
We decided to appeal not to the government but to
the citizenship
we made a video that we upload in a
digital platform that they should know
change.org we communicate the project and
we invite people
it will add up and for our huge
surprise in less than a week
we had collected 75,000 signatures
immediately the government turned us to
see and he told us interesting project and
very interesting that I do not for it
derived from that they gave us the
opportunity to present a project
executive
I had all one before I forgive
I had this project in my head no
has been thinking for many years which
it allowed it to be relatively easy
land all these ideas to more than
100 planes we had solved a system
structural that will not affect
columns we have solved a system of
irrigation to ensure that the material
vegetable will submit daily in a
fully automated without using one
single drop of drinking water in a city
where the water is running out for what
which take the drainage water
we turn treated water into
we use in the gardens too
we have solved a monitoring system
remote that allows us to census the
status of the columns in any
world’s computer with internet for
ensure they were always good
we have a maintenance system
comprehensive preventive and corrective
everything was there the point came in
where we had to present it and it started
a very long bureaucratic process
we have to convince more than 14
secretariats and the government the
governmental institutions doing
his work demanded that the project
comply with very complex regulations
I must confess that more than once
I thought the project was too much
I decided to throw in the towel and it was the idea of
see the city of mexico transformed into
perfect balance with nature the
that gave me strength to keep going
one has to be very careful with what
who wants and with whatever it is because
wishes come true and we are
transforming the first columns of
peripheral
an idea in reality this project has
important important benefits
environmental benefits such as
Carbon dioxide uptake
Oxygen production regulation
thermal acoustic insulation
heavy metal processing and then
It has a series of benefits very
interesting among
the psychological ones is proven that
the contact of the green areas with the
human being reduces stress increases the
productivity improves the humor thing that
we really need in the city of
Mexico
also the project has allowed us
impact socially
the project generates throughout its
value chain
more than a thousand jobs and talking about it to me
would like to share in this chain of
value
the project has allowed me to meet
people like chayito chayito is a woman
dam in the rehabilitation center
social of santa martha acatitla with the
which we made an alliance to employ
more than 50 people who with their
wonderful hands help us
make the fabrics where
keep the plants of the system
Hydroponic project
in exchange for that they receive a salary that
allows them to contribute to their family
from prisons which is one of
the axes that give me the most pleasure
draft
it is important if we go back to the image
please
it is important to be clear that it makes a
project 60,000 square meters provide
More than two million plants have
huge environmental benefits
Psychological of urban transformation
but we can not forget that they make us
missing 300 can not 939 million 960 thousand
square meters and that we’re not going to
achieve alone we are united efforts
we are getting that city
we transform it among all of us
that each of us planted
trees and we take care of them we are
transform all the roofs into green
We need to start producing the
food in urban gardens need
start to decrease the use of
automobiles are not really being
much more conscious to start
balance our city with the
nature
before it’s too late I
I am convinced that this image is
possible
I declare myself an absolute optimist but
non optimistic cheesy mean but a
informed optimist who knows that everything
is there to carry out that change
the restrictions are not going to be
financial
the restrictions are not going to be
technological restrictions
fundamental are the barriers that
we have put ourselves in our
minds the barriers that do not allow us
believe that we can rewrite a destiny
different for the planet
I invite you all to join together
let’s write a better story for
our children so that together
we will change our city since together
roads to the world thank you
[Applause]
is our amazing city of
Mexico a city full of water
consequently filled with animals with
a diversity of incredible flora a
city of a perfect balance with the
nature
Of course that’s the city of Mexico before
of what it takes to inhabit it
we humans our search
for improving the quality of life they did
that little by little we transformed that
incredible landscape in agriculture
later they became small
peoples that were growing so much until
come together the city grew to such an extent
that the horizon is over and we started
make buildings up and the
result we know very well the
objective had been achieved
we improve the quality of life but to a
very high cost
we had everything but now we do not have
nature to those who believe that the
previous animation was too much
dramatic
that is a photo of the city of mexico
from last week
I grew up I was born I grew up in this city
and since I was a child I remember feeling that
something was not right in the world wars
hunger and poverty inequality and I from
I want to change the
world
it seems that many of us when
we were children we wanted to change the
world and life was teaching us to
that’s impossible
time passed and I had to decide what
study
I thought about architecture I thought that
architects designed and built
better futures
It took me very little time to realize that
had been very naive not studied
something to change the world
at the same time I read a very very note
interesting that it’s for the first time in the
history more than 50
percent of the total population of the
planet lives in cities that is to say
If the problem is in the cities
the solution is in the cities and already
I did not want to change the world
now
the city but the cities have
so many problems that it would be difficult
choose where to start water
transportation infrastructure education
very complex security
I decided to start with one that my dad
from a very young age it helped me to encourage
which is to get back in touch with the
nature
to size the problem is very
important to find a solution
It is very important to scale the scale
of the problem to give us an idea the
world health organization
determines that each of the inhabitants
who live in a city needs so
minus nine square meters of area
green
unfortunately in the city of mexico
we only have 3.7 which
means that it takes more than 40
million square meters of new
green areas to keep us healthy
to meet the minimum of the standard
of the world health organization
It would seem a very difficult challenge
recover green areas mostly
in a city where there is no space
available
derived from that vertical green raises
a solution that is to use the city
same as support the concrete walls
to transform themselves into green areas
ceilings in the green operas every
concrete space turn it gray
forgiveness every space gray turn it green
and so began this idea
we realized that the city
from mexico had enough space
to be able to transform that
infrastructure in that city
we got to find out and very fast
we came to a great french botanist
named patrick blanc he had
gardens invented a thing go
vertical
I said that multiplied by 40 million
of square meters is the solution not
we found out and we got information and
very fast come bad news and
good news I always preferred
choose first the bad that was of the
This gentleman’s technology blanc
It goes perfectly patented and nobody else
that he in the world could be gardens
vertical
the good thing is that like all
patents of a validity and that agency
it was finished
the day after receiving the bad
few in the world
we could do vertical gardens it
returned a domain technology
public and I felt like a kind
of signal
that was my turn and so we
we put to work
we started to work we started to
transform we start to transform
concrete walls in green areas and the
I really must say that the beginning was very
exciting not to say complicated
really very difficult we had
we had sounds like we want many
I had to sell projects at the same
time to design them at the same time
that I build them myself
time to keep all this in case
was not enough at the same time to finish
the race and at the same time
work in an architecture office
to earn money
I am convinced that if someone
I would have said that undertaking was going to be
so difficult , certainly not
done but we were there and only
we could keep going forward we went
making many mistakes along the way and
we had the ability to understand that
every error
we could get knowledge not only
it took away the fear of making mistakes
if it did not allow us to form a culture
of making more mistakes to generate
more knowledge which allowed
they will invite us to do projects every time
larger which represented
huge challenges huge risks
I tell them to confess that I should have
something wrong with my pathology in my system
that like it exists in the sensor of the
risk works me so bad that I just
threw p’alante
I’m sure that a person heals a
sensible person would not have decided
move forward on a path of so much
uncertainty in hindsight
I must say no
endowed with the last ten years have
been very positive we have done more
of 400 projects totaling more than 40,000
square meters contributing important
benefits but we can not forget that
the goal is 40 million meters
square that is to say we need
only 39 million 960 thousand meters
squares which at the rate that we’re going
is very good
we will achieve the goal in 10,000 years
we had to change the strategy
we have to do projects every time
bigger and so we decided to give the
next step use the
urban infrastructure of cities
to recover these bird spaces
this is how the greenway project arose
project to transform more than a thousand
second floor peripheral columns
in more than 60,000 square meters of
vertical gardens this project
this project thank you very much
It is important to mention that this
project emerges as everything as everything
that we have thought of an idea
well it came up green in an idea that
it was drawn we upload it to facebook and to
our surprise had an incredible
acceptance rarely acceptance seems
that the idea was sexy and we decided to do
a serious survey of more than 2,000
surveyed to see if really the
Gustavo idea did not fit the 98
hundred of the people who participated
confirmed that they would like to see that idea
materialized and most coincided
that he did not have to pay for it or the
government or citizenship but the
private initiative in exchange for
advertising
derived from that we only needed
government permits because they do not
It was going to cost and obviously they did not hit us
we give equal to the government and that’s why
We decided to appeal not to the government but to
the citizenship
we made a video that we upload in a
digital platform that they should know
change.org we communicate the project and
we invite people
it will add up and for our huge
surprise in less than a week
we had collected 75,000 signatures
immediately the government turned us to
see and he told us interesting project and
very interesting that I do not for it
derived from that they gave us the
opportunity to present a project
executive
I had all one before I forgive
I had this project in my head no
has been thinking for many years which
it allowed it to be relatively easy
land all these ideas to more than
100 planes we had solved a system
structural that will not affect
columns we have solved a system of
irrigation to ensure that the material
vegetable will submit daily in a
fully automated without using one
single drop of drinking water in a city
where the water is running out for what
which take the drainage water
we turn treated water into
we use in the gardens too
we have solved a monitoring system
remote that allows us to census the
status of the columns in any
world’s computer with internet for
ensure they were always good
we have a maintenance system
comprehensive preventive and corrective
everything was there the point came in
where we had to present it and it started
a very long bureaucratic process
we have to convince more than 14
secretariats and the government the
governmental institutions doing
his work demanded that the project
comply with very complex regulations
I must confess that more than once
I thought the project was too much
I decided to throw in the towel and it was the idea of
see the city of mexico transformed into
perfect balance with nature the
that gave me strength to keep going
one has to be very careful with what
who wants and with whatever it is because
wishes come true and we are
transforming the first columns of
peripheral
an idea in reality this project has
important important benefits
environmental benefits such as
Carbon dioxide uptake
Oxygen production regulation
thermal acoustic insulation
heavy metal processing and then
It has a series of benefits very
interesting among
the psychological ones is proven that
the contact of the green areas with the
human being reduces stress increases the
productivity improves the humor thing that
we really need in the city of
Mexico
also the project has allowed us
impact socially
the project generates throughout its
value chain
more than a thousand jobs and talking about it to me
would like to share in this chain of
value
the project has allowed me to meet
people like chayito chayito is a woman
dam in the rehabilitation center
social of santa martha acatitla with the
which we made an alliance to employ
more than 50 people who with their
wonderful hands help us
make the fabrics where
keep the plants of the system
Hydroponic project
in exchange for that they receive a salary that
allows them to contribute to their family
from prisons which is one of
the axes that give me the most pleasure
draft
it is important if we go back to the image
please
it is important to be clear that it makes a
project 60,000 square meters provide
More than two million plants have
huge environmental benefits
Psychological of urban transformation
but we can not forget that they make us
missing 300 can not 939 million 960 thousand
square meters and that we’re not going to
achieve alone we are united efforts
we are getting that city
we transform it among all of us
that each of us planted
trees and we take care of them we are
transform all the roofs into green
We need to start producing the
food in urban gardens need
start to decrease the use of
automobiles are not really being
much more conscious to start
balance our city with the
nature
before it’s too late I
I am convinced that this image is
possible
I declare myself an absolute optimist but
non optimistic cheesy mean but a
informed optimist who knows that everything
is there to carry out that change
the restrictions are not going to be
financial
the restrictions are not going to be
technological restrictions
fundamental are the barriers that
we have put ourselves in our
minds the barriers that do not allow us
believe that we can rewrite a destiny
different for the planet
I invite you all to join together
let’s write a better story for
our children so that together
we will change our city since together
roads to the world thank you
[Applause]
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