[Music]
[Music]
[Applause]
Do you remember where you were yesterday?
And you in the middle do you remember the week?
spent where you went
You there from behind you remember month
past where you’ve been
This is the kind of question that
immediately leads us to reflect where
we are physically like this
of flesh and bone present and many
Sometimes we do not stop to think about
our light knows those notes
tanned in social networks
clicks on the various websites that we
We access that conversation on the phone.
with the attendant of our
phone with the manager of our bank
of that register that we made in the
pharmacy the people of our cpf in exchange
of a discount or even the various
applications that we access in our
smartphones mobile phones over
of the week throughout the month
throughout our lives and all these
situations we leave behind data
personal data that are not just the
our name is cpf rg and address
photo but all these traces linked
us and who identify us with these
information crumbs together they will
compose a picture about who we are
our tastes predilections
features
finally a fairly accurate photograph
about our personality and is based on
in which a series of decisions are
taken about us
this our avatar this our body
he takes us to places that
sometimes we do not know what but
in some way will impact our
lives
even more so in an increasingly
moved
data-driven, this is already
happening now just look at us
for our daily activities
in which our avatar is our
electronic body the data that are
collected on us have impacts on
our lives on days days for example
is no longer the manager of your bank
will approve or deny your credit
but it is the famous system
the system will process a series of
data about you
such as the light bill that you
stopped paying the water bill you
paid late or punctually
the system will process this data will
calculate all this information and will
return the result
if you are a good or bad payer it is the
system that will approve or deny the
your credit and set your interest rate
more or less flat and secure
the same thing is the system that
will process a series of data on
Do you like your historical health and are you
say the risk your risk of contracting
more or less diseases have more or less
medical complications and the price you
will pay but be higher or lower and more
recently it was the system that
made it impossible for several Brazilians
to retire from retirement in the
the mouth of the box because the base
system data
said that these people were dead
and that they could not therefore be
beneficiaries of this type of assistance
at every moment our steps
traces are constantly being
monitored
this is why privacy and protection of
personal data matter much matter that
it is our identity who we are
are
how we are seen as we are
considered personal data protection is the
our own identity and your data
are you as practically yells at
coalition rights campaign on the net
if you do not control your information
personal
You ‘re on a runaway train, my
its our ability to self
determination is increasingly calibrated
by the use that they are made with our
data
so privacy and data protection
personal matters matters a lot and
means to establish the rules
of the game of what can be done or not
with our data
the instruction manual not only for
protect the person from flesh and blood by
behind these data but to generate
mainly trust confidence between
we citizens among public organizations
private partnerships that make use of
of these data their business models
their commercial activities for the
formulation of public policies
protection of personal data is an issue
so as not to generate paralysis about it and
we do not have this confidence we
starts to face problems
one of the questions of what these
rules clear the rules of the game
a very concrete example one of the
principles one of the rights of our
means quality data principle
quality and now it gets more
serious since Brazil approved a law
general personal data protection the
which means data quality
means that our avatar this
our electronic body it should be
correct it should be updated it should
be trustworthy with our personality
because otherwise if this
avatar this electronic body not
be trustworthy with who we really
we are decisions about us
going to be wrong will be wrong and
they should be just the right
contrary to what is happening today
up-to-date with the
online advertising who ever has been
pursued by an advertisement
the publicity that haunts you there
eight months and how the newspaper plays
sensationalist
she was going to be arrested because she
the woman’s shoe for eight months
This is an eloquent example of how to
our data represent us in
project and if you do not have the
of these data you lose what you lose
the confidence
we get annoyed when this
advertising is practically in assaults
that’s why if you go look for
these newspaper covers like the
guardian new york times
and this chart alone and you will see
that in just over a year more than
has doubled the adoption of
online advertising
in just over a year we started to
install more and more
advertisements on computers in our
smartphones because because the exchange of these
data no longer makes as much sense
we do not see as much use to
It no longer has such confidence
in all this
that’s why protection of personal data
It matters a lot if you settle
rules rights and duties of all
actors of this ecosystem again
not only protects the citizen but also
confidence for this whole ecosystem
For example, quality data is the
presupposition for any
more efficient decision
for example if the bank knows best
consumer
ability to pay
consumer data is quality
he will give a loan that will not
generate indebtedness for that
consumer for that citizen and the bank
it will not hurt same thing in the area
of health
same thing more accurate diagnoses
in the area of policy formulation
public services for those who really
need and not fraudulent the system
privacy and protection of personal data
matter a lot disrespect in
last analysis so that there is no
short circuit and our lives because
otherwise there will be a dictatorship
of the data are they that move
determines the direction of
society itself so the
diversity protection of personal data
matter a lot because with that the
people will ensure that all this flow
information is to be righteous
appropriate
this huge volume of data as it says
the philosopher harry nilsson ban our
legitimate expectations in the exchange of
information must be respected
the best example of this happened this
when we saw that the lack of protection
of our data can reach in full the
own democracy what the scandal of the
Analytical break was shown
just this
at first a dinho test of
personality that we do the
social networks or apps
harmless naive
from these tests were collected
information about these people about the
friends of these people the social circle
of these people to make profiles
what does this mean to know
the emotions of people knowing how to
these people work these
people became more what
manipulable vulnerable to everything
indicates this data, this is why
made it possible for the narrative
political propaganda messages if
become more powerful with greater
seduction power of persuasion to
legitimate expectation of those who
gave this data for this
were frustrated by this.
protection of personal data matters
it matters a lot
make no mistake if there is no
given us as a society we go
stop producing the raw material today
more important data and then we do not
will be free to innovate and
undertake to develop protection of
personal data is today the most important
and from our social pact of our
social contract
so the protection of personal data
matter matters thank you very much
[Applause]
[Music]
[Music]
[Applause]
Do you remember where you were yesterday?
And you in the middle do you remember the week?
spent where you went
You there from behind you remember month
past where you’ve been
This is the kind of question that
immediately leads us to reflect where
we are physically like this
of flesh and bone present and many
Sometimes we do not stop to think about
our light knows those notes
tanned in social networks
clicks on the various websites that we
We access that conversation on the phone.
with the attendant of our
phone with the manager of our bank
of that register that we made in the
pharmacy the people of our cpf in exchange
of a discount or even the various
applications that we access in our
smartphones mobile phones over
of the week throughout the month
throughout our lives and all these
situations we leave behind data
personal data that are not just the
our name is cpf rg and address
photo but all these traces linked
us and who identify us with these
information crumbs together they will
compose a picture about who we are
our tastes predilections
features
finally a fairly accurate photograph
about our personality and is based on
in which a series of decisions are
taken about us
this our avatar this our body
he takes us to places that
sometimes we do not know what but
in some way will impact our
lives
even more so in an increasingly
moved
data-driven, this is already
happening now just look at us
for our daily activities
in which our avatar is our
electronic body the data that are
collected on us have impacts on
our lives on days days for example
is no longer the manager of your bank
will approve or deny your credit
but it is the famous system
the system will process a series of
data about you
such as the light bill that you
stopped paying the water bill you
paid late or punctually
the system will process this data will
calculate all this information and will
return the result
if you are a good or bad payer it is the
system that will approve or deny the
your credit and set your interest rate
more or less flat and secure
the same thing is the system that
will process a series of data on
Do you like your historical health and are you
say the risk your risk of contracting
more or less diseases have more or less
medical complications and the price you
will pay but be higher or lower and more
recently it was the system that
made it impossible for several Brazilians
to retire from retirement in the
the mouth of the box because the base
system data
said that these people were dead
and that they could not therefore be
beneficiaries of this type of assistance
at every moment our steps
traces are constantly being
monitored
this is why privacy and protection of
personal data matter much matter that
it is our identity who we are
are
how we are seen as we are
considered personal data protection is the
our own identity and your data
are you as practically yells at
coalition rights campaign on the net
if you do not control your information
personal
You ‘re on a runaway train, my
its our ability to self
determination is increasingly calibrated
by the use that they are made with our
data
so privacy and data protection
personal matters matters a lot and
means to establish the rules
of the game of what can be done or not
with our data
the instruction manual not only for
protect the person from flesh and blood by
behind these data but to generate
mainly trust confidence between
we citizens among public organizations
private partnerships that make use of
of these data their business models
their commercial activities for the
formulation of public policies
protection of personal data is an issue
so as not to generate paralysis about it and
we do not have this confidence we
starts to face problems
one of the questions of what these
rules clear the rules of the game
a very concrete example one of the
principles one of the rights of our
means quality data principle
quality and now it gets more
serious since Brazil approved a law
general personal data protection the
which means data quality
means that our avatar this
our electronic body it should be
correct it should be updated it should
be trustworthy with our personality
because otherwise if this
avatar this electronic body not
be trustworthy with who we really
we are decisions about us
going to be wrong will be wrong and
they should be just the right
contrary to what is happening today
up-to-date with the
online advertising who ever has been
pursued by an advertisement
the publicity that haunts you there
eight months and how the newspaper plays
sensationalist
she was going to be arrested because she
the woman’s shoe for eight months
This is an eloquent example of how to
our data represent us in
project and if you do not have the
of these data you lose what you lose
the confidence
we get annoyed when this
advertising is practically in assaults
that’s why if you go look for
these newspaper covers like the
guardian new york times
and this chart alone and you will see
that in just over a year more than
has doubled the adoption of
online advertising
in just over a year we started to
install more and more
advertisements on computers in our
smartphones because because the exchange of these
data no longer makes as much sense
we do not see as much use to
It no longer has such confidence
in all this
that’s why protection of personal data
It matters a lot if you settle
rules rights and duties of all
actors of this ecosystem again
not only protects the citizen but also
confidence for this whole ecosystem
For example, quality data is the
presupposition for any
more efficient decision
for example if the bank knows best
consumer
ability to pay
consumer data is quality
he will give a loan that will not
generate indebtedness for that
consumer for that citizen and the bank
it will not hurt same thing in the area
of health
same thing more accurate diagnoses
in the area of policy formulation
public services for those who really
need and not fraudulent the system
privacy and protection of personal data
matter a lot disrespect in
last analysis so that there is no
short circuit and our lives because
otherwise there will be a dictatorship
of the data are they that move
determines the direction of
society itself so the
diversity protection of personal data
matter a lot because with that the
people will ensure that all this flow
information is to be righteous
appropriate
this huge volume of data as it says
the philosopher harry nilsson ban our
legitimate expectations in the exchange of
information must be respected
the best example of this happened this
when we saw that the lack of protection
of our data can reach in full the
own democracy what the scandal of the
Analytical break was shown
just this
at first a dinho test of
personality that we do the
social networks or apps
harmless naive
from these tests were collected
information about these people about the
friends of these people the social circle
of these people to make profiles
what does this mean to know
the emotions of people knowing how to
these people work these
people became more what
manipulable vulnerable to everything
indicates this data, this is why
made it possible for the narrative
political propaganda messages if
become more powerful with greater
seduction power of persuasion to
legitimate expectation of those who
gave this data for this
were frustrated by this.
protection of personal data matters
it matters a lot
make no mistake if there is no
given us as a society we go
stop producing the raw material today
more important data and then we do not
will be free to innovate and
undertake to develop protection of
personal data is today the most important
and from our social pact of our
social contract
so the protection of personal data
matter matters thank you very much
[Applause]
[Music]
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