so thank you for coming this morning my
name is Tina and I would like to talk a
little bit about what I do which is art
worth sharing one selfie at a time I’m
pretty sure a lot of you in this room
have a smartphone and the most pretty
sure you’ve snapped photos and posted
them online whether it be Facebook
Twitter Instagram and this happens every
day it happens actually all day all week
all year whether it’s in the mornings
when you’re traveling to work on the bus
you see people snapping photos when it’s
at lunchtime in the office when people
are snapping photos of their food that
they’re eating or even in the evenings
when you’re spending time with your
friends or your family and especially on
holidays when you want to grab that
perfect photo on the beach so let me
give you a little bit of a background on
two different types of terms that are
used for the different types of photos
that people take today I’m pretty sure
you know of the term selfie a selfie
if case you don’t know is a photo of
yourself that you take with your phone
there’s also a term called we fee a we
fee is a photo of a group of people
taking a selfie then there is belfie up
belfie is a person taking a photo of
their ass I’m sure you’ve seen those
floating around on the web then we have
selfie a selfie only applies to farmers
do you have any farmers in here no okay
this is a selfie taken by a farmer with
his livestock in the background in the
shot and then we have aue this is my
favorite it’s a person taking a selfie
and you taking a photo of that person
so my name is Tina I’m born and raised
in Copenhagen and what I do is I create
installations for people to take photos
inside of outside of and next to I’m
gonna scroll back 30 years ago 30 years
ago I was about 5 and it was when I
created this art piece called friends
it’s a parrot sitting on its friend dog
it was he where I realized that I wanted
to become an artist but as you all know
I have Asian parents and you all know
how that goes it wasn’t the most
feasible career too to go with so I end
up working as an interior designer in
London for over a decade it was fun I
enjoyed it but I didn’t really thrive
for it it wasn’t until I moved to
Singapore where I ended up finding a job
at a nightclub a nightclub working as a
creative I didn’t understand it myself
but there was a role there for a set
design role and so I figured okay let’s
see what this is about and what this was
about was it was a role for me to create
art installations for the nightlife
industry within this club this is Zuk
Zuk is one of the more prominent clubs
here in Singapore and so I started
building these installations this is an
installation of some diamonds that I
installed that are lit that hover across
and above the crowd as they’re dancing
the night away and what I noticed was
that people were taking photos and using
these diamonds as their backdrop and
they were posting it they were posting
on Instagram they were posting it on
Facebook and that was able to find these
photos online because Instagram and
Facebook was highly widely used at this
time and so I continued I started to
create bigger installations
I installed UFOs ufo-like reflective
finishes so they would reflect the
lights and then the club here we have
molecular daughter Co hedron’s again the
idea of this was that they were inspired
by the sound vibrations that were kind
of emitted from the music within the
club I also worked on large-scale
installations for festivals these are 4
meter long stars that hang above one of
the star stages at one of the annual
festivals here in Singapore called Zook
outs but the thing was it was all great
people were using my installations as
backdrops you know and they were sharing
them but I wanted to figure out how I
could bring the installations down to
ground so my next step was to start
building installations where people
could walk inside of them touch it feel
it really kind of get immersed in it so
this is a pop-up
it’s a vinyl shop which is very disco
inspired you’ll see these large kind of
wigs that I created for them it’s very
colorful but the issue here was people
here were having their photos taken they
couldn’t really take their selfie so I
started to explore mirrors mirrors were
one of the first this is one of the
first kaleidoscopes I designed using
mirror and it used lights what was great
about this was that it really attracted
people to want to step inside and it was
easy it was easy because they didn’t
need to be a photographer there you
could whip out your phone take your
selfie take your wee-fee and it worked
so how could I push it to the next level
it was really successful in terms of
using the mirror so this is another type
of installation where I try to subtly
incorp incorporate the branding if you
don’t know the logo for that club has an
iconic eye in it so idea was as people
are taking their photos inside this
installation you could see the iconic
branding within that brand I’m gonna
show you here
a short video all right so here’s a
short video of the type of work I’ve
done my aim really was to try to explore
as many different types of settings for
my installations be it’s kind of a
nightlife industry Beadon food beverage
beet for tech companies and it really
was about trying to see how many
different types different graphics I
could create installations for and what
was really great was people were
grabbing it it was awesome so we did
stuff you know this is a breathable gin
chamber with this stuff for you know the
so you know what I finally felt like I
was starting to be an artist I finally
felt like I was starting to live my
childhood dreams I was an Instagram
artist people were taking photos of my
installations they were uploading them
they were sharing it it was great but I
also wanted to figure out how I could
create experiences to make you really
present in the moment
so how would I do that I created a
breathable gin chamber a gin chamber you
could go inside and breathe the alcohol
this was a three piece installation for
an anniversary the theme was about the
future of clubbing so my version of this
was hey why don’t we create an
installation which is the first part of
the user journey you walk inside you get
your welcome cocktail but you breathe it
so what happens is as you walk inside
this installation which is also
Instagram Abul you are hits with this
large cloud of mist
and what happens is the gins and seeps
in through your pores and it gives you a
buzz within 20 to 30 seconds it’s a
cheap thrill but it works so the next
part of the journey was really to try
and introduce the path of the next
installation where I designed these
diffraction glasses if you guys don’t
know what a diffraction glass is when
you put them on it multiplies your
visual by 10 times so imagine they’re
feeling the buzz of the alcohol let’s
hit them within 20 seconds put on the
glasses and make them walk through this
hallway full of lasers then the last
part of the journey was really just to
give them the drinks at this pop-up bar
other projects have worked on our were a
bit larger this was for an alcohol brand
and they were launching a new alcohol
which really was targeted towards the
younger demographic the Millennials so
they were like you know what can you
help me build an installation that maybe
was a little bit more attractive that
correlates back to what we’re trying to
launch here so what happens here is the
type of con yak in this case works best
if you mix it with a juice so I designed
this large-scale LED screen as you stood
in front of it started moving around
these 6 meter tall
fruit robots with a mimic your movements
and you would be turned into a fruit
robots other projects I’ve worked on
have been one here for a bank this Bank
particularly wanted to be known as the
number one digital bank in the world so
how I did that was I created a
kaleidoscope installation which had
visuals being mapped inside but the idea
was that these visuals would take you
into different spaces which is what this
Bank in particularly wanted to try and
kind of communicate
another installation was an interactive
water swing it was very Instagram Abul
people were taking photos but on top of
that you could also print your name onto
it so it made it really immersive
especially in the type of settings that
we installed it in the only thing is I
started to scratch my head because I
started hearing that people didn’t feel
I was a real artist it made me sad it
made me super sad but I realized hey if
people are sharing my art isn’t that a
positive thing isn’t it a good thing so
basically I realized I want to make art
that is democratic I believe that art
should be accessible and I also believe
that art should be shared
I make arts that people take photos of
which makes it worth sharing and you
know what I’m judging it
whether it’s shared or not here’s me in
Japan a couple years ago in on.now Shima
there’s art installations everywhere
I’m sure you’ve all familiar with this
piece by Yayoi Kusama the pumpkin she’s
also become very popular over the years
because her work is very Instagram Abul
but is there only something that can be
shown in a museum does that make it art
I want to make art that is worth sharing
and I’ve created an installation for you
that’s outside which I’d love for you to
try it’s a smaller version of the type
of work that I normally do but if you
stand in front of it
stand at different angles speak to it
you see how it kind of connects with you
because of the way that the shapes of
the solder are have been built it will
start to bounce back acoustics to you if
you stand on the left you’ll see your
words if you stand on the left you’ll
see another and if you stand at a
certain angle you see yourself reflected
ten times have a look at it
it let me know how you feel about it so
at the end of the day my message is I
want to see art thrive when art thrives
art prose and read art grows it inspires making it relevant to today thank you
name is Tina and I would like to talk a
little bit about what I do which is art
worth sharing one selfie at a time I’m
pretty sure a lot of you in this room
have a smartphone and the most pretty
sure you’ve snapped photos and posted
them online whether it be Facebook
Twitter Instagram and this happens every
day it happens actually all day all week
all year whether it’s in the mornings
when you’re traveling to work on the bus
you see people snapping photos when it’s
at lunchtime in the office when people
are snapping photos of their food that
they’re eating or even in the evenings
when you’re spending time with your
friends or your family and especially on
holidays when you want to grab that
perfect photo on the beach so let me
give you a little bit of a background on
two different types of terms that are
used for the different types of photos
that people take today I’m pretty sure
you know of the term selfie a selfie
if case you don’t know is a photo of
yourself that you take with your phone
there’s also a term called we fee a we
fee is a photo of a group of people
taking a selfie then there is belfie up
belfie is a person taking a photo of
their ass I’m sure you’ve seen those
floating around on the web then we have
selfie a selfie only applies to farmers
do you have any farmers in here no okay
this is a selfie taken by a farmer with
his livestock in the background in the
shot and then we have aue this is my
favorite it’s a person taking a selfie
and you taking a photo of that person
so my name is Tina I’m born and raised
in Copenhagen and what I do is I create
installations for people to take photos
inside of outside of and next to I’m
gonna scroll back 30 years ago 30 years
ago I was about 5 and it was when I
created this art piece called friends
it’s a parrot sitting on its friend dog
it was he where I realized that I wanted
to become an artist but as you all know
I have Asian parents and you all know
how that goes it wasn’t the most
feasible career too to go with so I end
up working as an interior designer in
London for over a decade it was fun I
enjoyed it but I didn’t really thrive
for it it wasn’t until I moved to
Singapore where I ended up finding a job
at a nightclub a nightclub working as a
creative I didn’t understand it myself
but there was a role there for a set
design role and so I figured okay let’s
see what this is about and what this was
about was it was a role for me to create
art installations for the nightlife
industry within this club this is Zuk
Zuk is one of the more prominent clubs
here in Singapore and so I started
building these installations this is an
installation of some diamonds that I
installed that are lit that hover across
and above the crowd as they’re dancing
the night away and what I noticed was
that people were taking photos and using
these diamonds as their backdrop and
they were posting it they were posting
on Instagram they were posting it on
Facebook and that was able to find these
photos online because Instagram and
Facebook was highly widely used at this
time and so I continued I started to
create bigger installations
I installed UFOs ufo-like reflective
finishes so they would reflect the
lights and then the club here we have
molecular daughter Co hedron’s again the
idea of this was that they were inspired
by the sound vibrations that were kind
of emitted from the music within the
club I also worked on large-scale
installations for festivals these are 4
meter long stars that hang above one of
the star stages at one of the annual
festivals here in Singapore called Zook
outs but the thing was it was all great
people were using my installations as
backdrops you know and they were sharing
them but I wanted to figure out how I
could bring the installations down to
ground so my next step was to start
building installations where people
could walk inside of them touch it feel
it really kind of get immersed in it so
this is a pop-up
it’s a vinyl shop which is very disco
inspired you’ll see these large kind of
wigs that I created for them it’s very
colorful but the issue here was people
here were having their photos taken they
couldn’t really take their selfie so I
started to explore mirrors mirrors were
one of the first this is one of the
first kaleidoscopes I designed using
mirror and it used lights what was great
about this was that it really attracted
people to want to step inside and it was
easy it was easy because they didn’t
need to be a photographer there you
could whip out your phone take your
selfie take your wee-fee and it worked
so how could I push it to the next level
it was really successful in terms of
using the mirror so this is another type
of installation where I try to subtly
incorp incorporate the branding if you
don’t know the logo for that club has an
iconic eye in it so idea was as people
are taking their photos inside this
installation you could see the iconic
branding within that brand I’m gonna
show you here
a short video all right so here’s a
short video of the type of work I’ve
done my aim really was to try to explore
as many different types of settings for
my installations be it’s kind of a
nightlife industry Beadon food beverage
beet for tech companies and it really
was about trying to see how many
different types different graphics I
could create installations for and what
was really great was people were
grabbing it it was awesome so we did
stuff you know this is a breathable gin
chamber with this stuff for you know the
so you know what I finally felt like I
was starting to be an artist I finally
felt like I was starting to live my
childhood dreams I was an Instagram
artist people were taking photos of my
installations they were uploading them
they were sharing it it was great but I
also wanted to figure out how I could
create experiences to make you really
present in the moment
so how would I do that I created a
breathable gin chamber a gin chamber you
could go inside and breathe the alcohol
this was a three piece installation for
an anniversary the theme was about the
future of clubbing so my version of this
was hey why don’t we create an
installation which is the first part of
the user journey you walk inside you get
your welcome cocktail but you breathe it
so what happens is as you walk inside
this installation which is also
Instagram Abul you are hits with this
large cloud of mist
and what happens is the gins and seeps
in through your pores and it gives you a
buzz within 20 to 30 seconds it’s a
cheap thrill but it works so the next
part of the journey was really to try
and introduce the path of the next
installation where I designed these
diffraction glasses if you guys don’t
know what a diffraction glass is when
you put them on it multiplies your
visual by 10 times so imagine they’re
feeling the buzz of the alcohol let’s
hit them within 20 seconds put on the
glasses and make them walk through this
hallway full of lasers then the last
part of the journey was really just to
give them the drinks at this pop-up bar
other projects have worked on our were a
bit larger this was for an alcohol brand
and they were launching a new alcohol
which really was targeted towards the
younger demographic the Millennials so
they were like you know what can you
help me build an installation that maybe
was a little bit more attractive that
correlates back to what we’re trying to
launch here so what happens here is the
type of con yak in this case works best
if you mix it with a juice so I designed
this large-scale LED screen as you stood
in front of it started moving around
these 6 meter tall
fruit robots with a mimic your movements
and you would be turned into a fruit
robots other projects I’ve worked on
have been one here for a bank this Bank
particularly wanted to be known as the
number one digital bank in the world so
how I did that was I created a
kaleidoscope installation which had
visuals being mapped inside but the idea
was that these visuals would take you
into different spaces which is what this
Bank in particularly wanted to try and
kind of communicate
another installation was an interactive
water swing it was very Instagram Abul
people were taking photos but on top of
that you could also print your name onto
it so it made it really immersive
especially in the type of settings that
we installed it in the only thing is I
started to scratch my head because I
started hearing that people didn’t feel
I was a real artist it made me sad it
made me super sad but I realized hey if
people are sharing my art isn’t that a
positive thing isn’t it a good thing so
basically I realized I want to make art
that is democratic I believe that art
should be accessible and I also believe
that art should be shared
I make arts that people take photos of
which makes it worth sharing and you
know what I’m judging it
whether it’s shared or not here’s me in
Japan a couple years ago in on.now Shima
there’s art installations everywhere
I’m sure you’ve all familiar with this
piece by Yayoi Kusama the pumpkin she’s
also become very popular over the years
because her work is very Instagram Abul
but is there only something that can be
shown in a museum does that make it art
I want to make art that is worth sharing
and I’ve created an installation for you
that’s outside which I’d love for you to
try it’s a smaller version of the type
of work that I normally do but if you
stand in front of it
stand at different angles speak to it
you see how it kind of connects with you
because of the way that the shapes of
the solder are have been built it will
start to bounce back acoustics to you if
you stand on the left you’ll see your
words if you stand on the left you’ll
see another and if you stand at a
certain angle you see yourself reflected
ten times have a look at it
it let me know how you feel about it so
at the end of the day my message is I
want to see art thrive when art thrives
art prose and read art grows it inspires making it relevant to today thank you
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