Press "Enter" to skip to content

Os 5 passos para criar um modelo de impacto social replicável | Guilherme Oliveira | TEDxRuaHalfeld


[Music]
once I was strolling with two
little brothers and car and I went to take them
was to return in the community, right?
I went to a kitchen there and a
in the car and one of them
me and said that it was here that our father
died of shooting
I saw a child once for eight years
eight years old arrived to
me and boasting boasting was with
a rifle capsule was organizing
one by organizing an education project
in a community once and I do not know what
made me want to go out to breathe
take a water and it was on the street I arrived
on the street was a
boys children and adolescents I already
I knew these people and I started to
exchange ideas with this group and see what
was joking there and such
I had a staff of 15 6 years johan
giving the little children of 10 12 years there
and their play on the day was that
these children of 10 and 12 years
were they they saw the children
having sex between them men in the
middle of the bush in the house of others
I went to visit a family that I attended
a while ago and they have a little baby
five years and when I got there
give a hug to this little girl I saw that
her body was all full of
wounds
the corpitcho deferida I went to see the reason
she was right that way and and
response was on account of water
contaminated
I was working the other day I received
a message that a head of household who
I met her a while ago. She
had been beaten by a relative
alcoholic who arrived drunk and
beat her does not mean
the agent when it is inserted in that
reality we want out of this
social reality and when we are
inserted in this social context
begins to experience these things
This makes us give this a
force us to change this
reality, we want to transform
This is what happens to me.
happened to me and I’m sure that
happens to you if you were
enter and know insert in this context
social and I ‘m sure that ‘s what
happens to the government with NGOs 11
with the companies that are the structure today
to deal with the problems
socio-environmental aspects that we have
prey of the government today like me are not
able to deal with these
a quick way in a way
exponential
so when when do we people?
understands that there is a problem and people
it is not gaining from this problem the
problem of only winning problems
of people
This made me very very very sad.
and also began to question himself
work is because this is not
bringing forward what was happening
then that’s when I began to understand
that I had made of good garden
social outcome that had potential
to generate social impact and
transformation of hundreds of thousands of
people
What initiatives have I made?
that what really had this piece is had
this potential for the development of
people and I afterwards I went to see the way
This is what we had done for
and I also started to study at the
all the initiatives that
They were really changing the world.
so we’re looking at policies
public to look at interventions
social what they had in common that
I was really paying off
was actually speeding up the process and
I was getting close to
solve some kind of
environmental partner the common ground that I
I think that all these initiatives
was precisely all the interventions
including my having had the
participation and co creation of all
socioeconomic systems together or
the company ong government community
Society is working together for
to solve a loop that was what was
was changing the world that was what
summarizing is exactly how the
great harvard professor and marks the
door speaks his chevelle theory
shared value than when people
works on the shared value between
NGO and business community society
accelerate the social outcomes that
we have
that is, we can work in
innovation in this sense is innovation
social that we are doing account if
deals with innovation
we would have had to understand the
Why and how we managed to bring together
these forces is not to join this structure
socioeconomic struggle with the cause that
We were fighting was not okay
That’s exactly what this feeling is.
who say they understand the whole process step
while we really started
joining is a company where the government
community in favor of a cause, which
It happened what we called with the
first step was precisely
work in the new economies
the new economies of the principles of
intangible values ​​of abundance and
especially having everything to do with
afflux the name and 4d
when we talk d 4d we talk
starts working on the new economies in
social and environmental dimensions
financial and cultural
this all made these five steps
general and this engagement of the
structures that are
besides the problem is the social problems
In Brazil today, in the world.
they were made grounded only shooting is and
it worked for me and if those steps
serves to really achieve results
positive social and certainly can
serve you too
the first step is to start working
in the creative economy was what I
I realized I was already working on
creative economy itself is one for failure
in business impact and social business
social entrepreneurship because when I
I’m working in this way I can
arouse the curiosity and interest of
people who are coming there are seeing
the company’s social mission being made
when the only mission of the company is being
well done when you come inside
a community when we know
a different reality and we show
that
we work at the first value
intangible love that is the first
Let’s work, showing love.
I need then when I start showing
testimonials of children taking pride
which are part of community leaders of
family showing family togetherness
family has the community itself
mobilized to create interventions or
projects of improvement of the
neighborhood improvement of the quality of life
and well-being there
when we start showing it
everything to society sometimes to society
You’re thinking that it’s invisible.
when we start showing the
communication vehicle mechanisms
show social work that begins to
attract those people who want
work towards this
attract people attract good people
will deal with this situation with the
people and we end up attracting companies
who want to help, we end up having the
open doors to enter the government
people had started working side by side
side with NGOs with the leaders
with the community and this
everything begins to create a movement when
this process and the
people begin to know what is the
love feels to live what is love within
community
we start working on the second in
economy in the second step that the
shared economy where these
people will start sharing these
values that cause
this struggle when we start to
share this fight and that’s the struggle
becomes a common struggle these causes
that we have identified becomes a
common cause people begin to understand
and feel empathy because what that
child with the whole wounded body that
I spoke at the beginning could be your daughter.
Your father could have been shot dead.
near your home on account of
drug trafficking
her mother could have been beaten by
his uncle came home so this glue
all generate an engagement when
people come into this context
social and suggests engagement and then
the flow begins, that’s where the force begins.
to create the desire to create solutions
to change the reality of those people
and together it is much easier when
we are on the verge of changing
want to really make the move to are
people are already starting to work in the
collaborative when the economy
Collaborative comes when people e
and this socio-economic structure unite
for a cause where magic happens
because because solidarity with people
with this path to awaken the
solidarity of people is where the act
action is going to happen is going to happen
here we will plan and execute together
the necessary interventions for the cause
that we found for the cause that moves
We then, when we begin to
create such solutions but these solutions
out of the paper and begin to meet a
family two 3 200
we begin to have solid results
begins to really generate dignity for
these people to this social context
that we have been working together then
how much more dignity do people generate
It’s more, we’ll start working.
in the economy of great value in the economy
to motivate it is where the values of
four social dimensions is environmental
financial and cultural resources are
network
this structure is benefited or
everybody wins
This is the basis of the new economy here.
results will start to get solid
because here when everyone wins
when everyone sees the benefits that
the union is causing for everyone
we can stay in the cause
we can do is that these
results in the medium term if
make constant a two year years
social and delivery results and
dignity citizenship interventions
social benefits
how much more social results do we
the process is more solid.
near the fifth and last step, people
So what exactly is the impact?
exponential is where everything happens is where
this model accelerates the social impact
long term with social results of
short and medium well made solids because
when we have a social impact
we are already causing transformation and
have 17 options for transformation and
cause for us to fight for us
recognize that we have entered today
the UN offers eee tools
work well done to dam
interventions in this direction and with a
model we can accelerate and beat
the goal of the UN to try to solve each
problem until 2030 in a scalable way
in an exponential way
and it is precisely this model that last
step 5 that will generate
transformation that will change the
tens of thousands of lives .
people
and where is it going to happen?
sustainability of the cycle, which
more social impact and police pacts
people generates you more transformation +
measurement we have more data
numbers
we come to the sustainability of the
that there is exactly the idea that
economies open up and into the
of the spiral only the feelings that are
exponential only the feeling that has
intangible values ​​that is what will
generate necessary transformation when the
The economy goes out and stays outside
we understand how much more impact
social we show more love to people
will generate more people but more but it is
interested parties will feel part of the
process
so the more love we show
with the social impact of a job well
made with initiatives is of good
but people are attracted or more
empathy people we deliver more
Empathy is done in this process as
the more tie we have more people
feeling button in place in the next more
solidarity or more people will
I’m going to go and go and do the projects.
happen with more projects
more dignity to people.
then give more dignity to the
People give the keyword d if
decided spiral is trust
the more dignity haste for the
target audience that is tending to
cause that the more units
delivery you build confidence in these
people
the more confidence these people generate
is taking care of your chances
to achieve the social impact of
an accelerated form and this model only
and it ‘s only effect it can only be realized
when we work on the new
save the date
when we make a parameter that
show economy the economy
hello I need a name that we are
accustomed because it is a base economy of the
scarcity is an economic base of values
tangible
we can understand that when a
she does not need to
and when she wins is the other
You do not have to lose so there’s a
economy base of competitiveness
when we talk about the new economy to
The people speak precisely about the economy
based on abundance rather than scarcity
an economy where everyone can
generate their intangible values and not
it just springs up in infinity
so oo holo have king if he had
seeing today in ours in our society
he would not be so tall because the
good are talking loudly today is not good
are gathered here and the technology
that is providing this process is
with technology we can put together
Who wants to make it happen?
who has time and who has knowledge
collaborative
so each of us here chose
a cause to fight together we go
make a lot of noise or our echo
will be much greater and we can all
change the world
thank you
[Music]
Please follow and like us: