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Noi e i social, la nascita dell’autore collettivo | Giorgio Cappozzo | TEDxMarcianise


[Music]
[Music]
I’m a TV writer and I’m
very happy tonight to give you one
news we all do the same
craft
we are all authors we are from some
year ten years for the accuracy that
thanks to that gadget we carry in
pocket to the smartphone
we are all authors now what it is
the author, not the author, is he or she who is
has an idea that previously did not exist
he realizes and then spreads it and this idea
it can be a story a joke one
photo a recipe for cooking
a mathematical equation something that
first it does not exist and then it is all ten
years I was saying because in 2008
I do not know why but in Italy there is
the boom of facebook the social facebook
most famous in the world already existed from
a few years but in 2008 explodes there
we all write en masse including myself
I had recently the first daughter then
between at that moment splendid golden that
it goes between a baby food and a crying
there is usually no hour of peace
I tend to turn on the computer that I enroll
at facebook and facebook he knows a strange thing
introduces a strange thing in that world
that is the internet and the web one thing in
somehow it had never happened
especially for socializing asks you
name and surname a photo maybe the number
phone an ID card for
show that you are the one there is asking
the truth we were basically used to
internet like a prairie that invited
fantasy
remember rarely when the first and
we have registered
given our name and surname if not for
work reasons
that is, we made ourselves worse than names
I was called beaverino 73 because I was
I liked the beaver of 73 and then there is
the butterfly 92 there were more names
absurd was usually the animal
favorite is the year of birth because
internet but also in the mind of whom
he has the idea he thought it must be
something that frees us from diversity
from hierarchies from the boundaries must be
the realm of fantasy must be
the other reality virtual reality
referred to the idea of ​​the carnival of the
masking where the paradox
but deployment that is worn the
mask can finally be me
same this beautiful picture is me
eight years I’m a clown I am
still but then being able to do it for me
I finally disguised myself as a clown
myself my daughters when yes
they disguise themselves as queens really are
of the queens most of the queens they have are
just queens and they all treat from
slaves
instead comes facebook and says no now
sorry you give me the name the surname is one
your missing photo the police headquarters do so
he never says that I did not understand well
game is over the carnival is gone
so much so that if you remember the first ones
moments with facebook were we were
a little dazed or in front of this
new like because if I have to bring in itself
same an account that I can hide
may have the chance to do it but
the idea that I must talk about myself
so much so that we brought the only thing
that we had ours, that is ours
past that the time exur of school
that they come to visit us even if they were
years that maybe for some reason they hire
more contacted we find the ex bono of the
high school that instead is fed horrible
the former ugly woman who had instead become
beautiful had put on family a
berlin and above all we begin to do
a series of tips on tiptoe in o
somehow with one with a grace that
today it would be unthinkable but that was given
especially not to know what to do
we understood that facebook was one
potential show no screen like
stage
we, as actors, write something
a potential audience of billions of
people
and the like as applause, however, was missing
the trigger something in the first places was
quite embarrassing, there is someone yes
we are also many I think I will make one
nice shower
great
there is even a friend who was sending a
only a little one post per day at 8 o’clock
of the morning
good morning these of 12 July 13
July 14 July and so for weeks
eventually it becomes almost a performance
artistic only good morning said then
after traveling along this this
investigation of my past on the past of
who I already knew that I am enough
bored of going out from facebook and me
I put the girl to rock and do
something more important
then I thought about this thing here
said though if up to a few moments
before this thing arrived
here we had fun because it was there
the idea of ​​the carnival of the mask
why not try to graft the inside
facebook for not trying to do a deed
just a little creative that you do not try to
sabotarlo this that asks me the name e
surname
and then decided to wear one
mask the mask of a writer
contemporary living Italian
very good very popular because
we also saw on TV has put
in theaters in the auditorium educated but
also charismatic also also too
physically pleasant obviously not
I choose alessandro baricco good
the midi mask I write to facebook with
the face of Alessandro Baricco with the name
and the surname of alessandro baricco
it was 2008 ten years ago an era on
digital as if it were a century in the
real life no
today we are savvy in short
somehow I am a friend of Napoleon
you even find god presses the contacts
that is, the cannon of the gianicolo cielo as
the canon of the Roman hill that every
day at noon it shoots album there
all for then in 2008 we were a bit
look to give an example that
it will seem a little paradoxical but it is a
po the end French public
eight hundred when for the first time
attends the brothers’ sequence
lumière those who invent the cinema
but we did not know they did not know what it was
the cinema still that public there in
that French room and assist
the image to the sequence of a train that
arrives at the station
fixed framing people start to
escaping screaming came out of the hall
because he was afraid of that from como
tivoli investisse you have done the due
proportions we were naive not so
but we took alessandro baricco for
true today, not only would we care
In short, maybe we can hear it too
the abuse because we are enough we are
finally become if we ourselves
we wore our mask
we need other masks badly
instead alessandro baricco was on the
news was the joke that gave rise to
that show we were waiting for
in short, in a few hours the bulletin board of mine
alessandro baricco was invaded by thousands
of friend requests
many were fans many were critical
above all curious who clung
to that bulletin board and build one
community regardless of bari to bari
it had become a pretext
and you can not understand the carousel la
fantasy the lightness with which in those
days people were giving an appointment
under that kiss just to invent
just to share above all
linguistic inventions because even
always on a writer’s bulletin board
I limited myself to baricco I limited myself to
write very non- trivial posts
I was writing alessandro and torinese
alessandro a writer
in short, things that we need to reason
very much around but below rivers
of words river of souvenir exchanges
comments made in rhyme ie what
commented he was looking for the rhyme with the
comment that preceded or inventions
linguistics taken from the lexicon of the
works of lyrical works because many
they knew that baricco was greedy of
lyrical and expert works of course not
no skeptics were missing the question that
he made me michele but if he really did
alessandro baricco and I answered you are
really michele says sure they are
michele I certainly his alessandro
baricco but then prove to be that is
this crazy surreal dialogue could
go ahead or not but it was
always prove it something that does not
there was really more need to say that
we were baricco no
something happened regardless of him
creativity had exploded they were married
cars were everywhere that I was
author say so professionally me them
I saw from zumpano every part there is one
vision inventions capable of jokes
fulminating capable of linguistic games
which was not usually presumable until
two minutes before real
revolution in place if you think about it
the theater was a fantasy
theater that could be spread everywhere in
those great when it ended up in this
experiment say we last for a week
but it is not the decisive one at the end ends
when a certain point on the bulletin board
alessandro baricco appeared him umberto
echo with a comment are umberto eco
like everyone quoting another writer
walter sites
now the question was really the senologist
piedmontese the great intellectual of the
school of Bologna was no longer important
know
Umberto Echo was taken as when he was
take someone during a dance and yes
drag in we dance umberto eco era
became one of the many friends of the
alessandro baricco’s bulletin board could
be another crazy like me that will be
no mask or it was really eco
it mattered little what remained in those
days was not just for me to see something
which was deposited in the memory of
those hours what had exploded into
that bulletin board was something that in the
years to come the year 2008 passed ten
years of those billions of inventions
authorize them by writing every day
photographing imagining you produce have
modified transformed molded each
content that we then go to enjoy
as spectators enter the rooms of the
authors in the writers’ head
in the head of the gods poets and gods
photographers
everything you write deposited on
that little thing moves something else into it
a long chain that changes
the imagination of everyone is the great body
of something we could define author
collective beats like these
they come out I do not know how many per minute but then
you think it’s never happened before are the
authors who are not elected to write the
beats now that is a smartphone
one that we should worry about my
role
I like it like something to get back in one
professional anecdote
a few weeks ago with colleagues
we had to write a scene that
it concerned the parents of the mothers of the gods
fathers
we had to tell mothers and fathers then
in another era, one would open one
parenting manual an essay by
pedagogy that would certainly not have studied
a very colleague pulls out one
young smartphone all in here in
a social because a sort of social but
it’s a social
perhaps the most Mephistophelic the most
diabolic social if master invented a
automatic generator of
so that you leave parents
the subject of the parents that thing
so you can spend a week a
discuss hours around the gift to make
to filippo or that thing for which the
sarah’s father writes if we did
if our children were to do one
chess course only that the father of
sarah writes it at one and 7 am is
crazy stuff who is a father of you
mother knows what I’m talking about something
you can lose your life as well as you
synapses
but there is the diary inside us
we fill out every day without wanting
I wanted to tell our anxieties
our ambitions and above all what
we are as fathers and mothers then we
making our way through the hearts and gifts
of filippo we managed to pull down
what I consider the perfect
profile of the mother of the father
contemporary and you wrote
we wrote that thing there
thinking of doing something else we actually have
just told ourselves here is me
I would like it not only tonight
let us leave with this idea that seems like a
po balzana but I believe we are
all authors but leave us with one
what’s more there is the fact that a
complete this oral out size
be aware of being authors
that the awareness of being authors
for others that is when you see
a nice thing
you often take a sunset but
like a kitten but anyway it’s a thing
beast framed you imagine it
filter the commentary share it with you
you do it for others that has you
moved, think you can move them
others if something makes you laugh you
get in shape as a joke e
share it because you think of others
leaders and often laugh if anything happens to me
indignation will be published so that
even the others are indignant they are
pushed to argue maybe to convince you
on the contrary
be authors be aware of
be authors for others and I would like to
leave you with a few lines of a text
a book that has just come out like this
in the next 100 years
artificial intelligence will bring us
further away from us there will be no more goods
precious of everything that will make you feel
human beings as much as they can today
the most widespread need seems absurd
it will be to save an identity of the
species
at that point we will collect what
we would have sown in these years e
pay attention to the awareness of being
authors are not just about finding a
report if we want healthier
responsible with social networks but a relationship
different with the world because it is there that we
let’s throw our eyes for
collect the things that we will then go to
tell this text here and a
alessandro’s recently published book
baricco
or maybe it’s mine or maybe yours
thank you
[Applause]
[Music]
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