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Media Bias and the Consumer | Jacob Studwell | TEDxYouth@CHSN


[Applause]
[Applause] [Music]
newse we needed today manipulates its
newse we needed today manipulates its viewers and readers to no end it puzzles
viewers and readers to no end it puzzles
viewers and readers to no end it puzzles the average consumer today how incorrect
the average consumer today how incorrect
the average consumer today how incorrect or out of context a news story can be
or out of context a news story can be
or out of context a news story can be published the question is how we
published the question is how we
published the question is how we overhaul the biases in still reporting
overhaul the biases in still reporting
overhaul the biases in still reporting in large media outlets like Facebook NBC
in large media outlets like Facebook NBC
in large media outlets like Facebook NBC and Fox in the 19th century news reports
and Fox in the 19th century news reports
and Fox in the 19th century news reports simple and direct
simple and direct
simple and direct Joe Schmoe survey 1845 who lived in
Joe Schmoe survey 1845 who lived in
Joe Schmoe survey 1845 who lived in Arkansas will go every morning since
Arkansas will go every morning since
Arkansas will go every morning since Arkansas democrat-gazette
Arkansas democrat-gazette
Arkansas democrat-gazette he flipped to the page entitled
he flipped to the page entitled
he flipped to the page entitled editorial where he read that Texas
editorial where he read that Texas
editorial where he read that Texas should be independent mr. Schroeder read
should be independent mr. Schroeder read
should be independent mr. Schroeder read with the paper stanzas so he kept buying
with the paper stanzas so he kept buying
with the paper stanzas so he kept buying the paper without any reason to question
the paper without any reason to question
the paper without any reason to question the facts the paper owned miss earned
the facts the paper owned miss earned
the facts the paper owned miss earned mr. schmoes trust by indicating of each
mr. schmoes trust by indicating of each
mr. schmoes trust by indicating of each article had an opinion and checking each
article had an opinion and checking each
article had an opinion and checking each and every fact on every report article
and every fact on every report article
and every fact on every report article in front of each other today this type
in front of each other today this type
in front of each other today this type of media does not exist companies do not
of media does not exist companies do not
of media does not exist companies do not like to believe they’re biased because a
like to believe they’re biased because a
like to believe they’re biased because a good capitalist knows better
good capitalist knows better
good capitalist knows better when TV and radio started delivering the
when TV and radio started delivering the
when TV and radio started delivering the news in the 20th century newspapers got
news in the 20th century newspapers got
news in the 20th century newspapers got more competition they had to attract as
more competition they had to attract as
more competition they had to attract as many readers as possible instead of
many readers as possible instead of
many readers as possible instead of restricting their readership that people
restricting their readership that people
restricting their readership that people who agree with their strong political
who agree with their strong political
who agree with their strong political stances they stopped sharing these
stances they stopped sharing these
stances they stopped sharing these strong political stances to show bias
strong political stances to show bias
strong political stances to show bias was to lose consumers and you lost an
was to lose consumers and you lost an
was to lose consumers and you lost an entire market or people if you need too
entire market or people if you need too
entire market or people if you need too far in either direction so news outlets
far in either direction so news outlets
far in either direction so news outlets began to stress their so-called
began to stress their so-called
began to stress their so-called impartiality with their factual stories
impartiality with their factual stories
impartiality with their factual stories was their opinions construes rhetorical
was their opinions construes rhetorical
was their opinions construes rhetorical manipulation dismemberment of facts or
manipulation dismemberment of facts or
manipulation dismemberment of facts or just a blatant disregard
just a blatant disregard
just a blatant disregard for example Facebook demonstrates a
for example Facebook demonstrates a
for example Facebook demonstrates a single company’s path to sway its users
single company’s path to sway its users
single company’s path to sway its users towards one conclusion or another the
towards one conclusion or another the
towards one conclusion or another the employees in charge of selecting
employees in charge of selecting
employees in charge of selecting Facebook’s trending stories picking
Facebook’s trending stories picking
Facebook’s trending stories picking liberal-leaning ones with no
liberal-leaning ones with no
liberal-leaning ones with no representation of the right those who
representation of the right those who
representation of the right those who are on Facebook are being fooled
are on Facebook are being fooled
are on Facebook are being fooled Facebook’s broad user base only
Facebook’s broad user base only
Facebook’s broad user base only amplifies a harmful and unclear or
amplifies a harmful and unclear or
amplifies a harmful and unclear or non-existent label bias can be today
non-existent label bias can be today
non-existent label bias can be today only a few network news outlets serve
only a few network news outlets serve
only a few network news outlets serve every US citizen and each of these
every US citizen and each of these
every US citizen and each of these companies can affect tens of millions of
companies can affect tens of millions of
companies can affect tens of millions of people with just one misleading factor
people with just one misleading factor
people with just one misleading factor figure just 30 years ago
figure just 30 years ago
figure just 30 years ago there are hundreds and thousands of
there are hundreds and thousands of
there are hundreds and thousands of independently owned media outlets all
independently owned media outlets all
independently owned media outlets all around the country serving each and
around the country serving each and
around the country serving each and every one of their own communities this
every one of their own communities this
every one of their own communities this makes sense because if you are an Idaho
makes sense because if you are an Idaho
makes sense because if you are an Idaho you even want the same news and
you even want the same news and
you even want the same news and entertainment the people in Tennessee
entertainment the people in Tennessee
entertainment the people in Tennessee want but just this became more
want but just this became more
want but just this became more financially advantageous to maintain
financially advantageous to maintain
financially advantageous to maintain political neutrality it was also in
political neutrality it was also in
political neutrality it was also in their best interest to merge with other
their best interest to merge with other
their best interest to merge with other companies large corporations started
companies large corporations started
companies large corporations started buying up local newspapers local TV
buying up local newspapers local TV
buying up local newspapers local TV stations and local radio stations to
stations and local radio stations to
stations and local radio stations to create the large media conglomerates
create the large media conglomerates
create the large media conglomerates that we know today this becomes a
that we know today this becomes a
that we know today this becomes a problem because there are less with less
problem because there are less with less
problem because there are less with less independently owned media outlets there
independently owned media outlets there
independently owned media outlets there are less opinions today only five
are less opinions today only five
are less opinions today only five companies are responsible for America’s
companies are responsible for America’s
companies are responsible for America’s news NBC ABC Fox CNN and CBS and their
news NBC ABC Fox CNN and CBS and their
news NBC ABC Fox CNN and CBS and their owners Comcast Walt Disney Company News
owners Comcast Walt Disney Company News
owners Comcast Walt Disney Company News Corporation Time Warner in the CBS
Corporation Time Warner in the CBS
Corporation Time Warner in the CBS Corporation if our content continues to
Corporation if our content continues to
Corporation if our content continues to ignore diversity then opinion will
ignore diversity then opinion will
ignore diversity then opinion will further polarize this country
further polarize this country
further polarize this country ourselves between two frames of thought
ourselves between two frames of thought
ourselves between two frames of thought in order to stop this we must
in order to stop this we must
in order to stop this we must increasingly use other mediums to
increasingly use other mediums to
increasingly use other mediums to express ourselves the Internet is the
express ourselves the Internet is the
express ourselves the Internet is the mega phone with which we can demand
mega phone with which we can demand
mega phone with which we can demand better of our media with the rise of the
better of our media with the rise of the
better of our media with the rise of the internet we can crowdsource our news
internet we can crowdsource our news
internet we can crowdsource our news cyclic buzzfeed Twitter and reddit like
cyclic buzzfeed Twitter and reddit like
cyclic buzzfeed Twitter and reddit like curated by individuals not large media
curated by individuals not large media
curated by individuals not large media conglomerates these platforms of each
conglomerates these platforms of each
conglomerates these platforms of each and every consumers have an unfiltered
and every consumers have an unfiltered
and every consumers have an unfiltered voice and decide what should be popular
voice and decide what should be popular
voice and decide what should be popular and what should we talk about choosing
and what should we talk about choosing
and what should we talk about choosing these community-based sites on the
these community-based sites on the
these community-based sites on the Internet instead of accepting what’s
Internet instead of accepting what’s
Internet instead of accepting what’s presented to us by the top 5 news
presented to us by the top 5 news
presented to us by the top 5 news networks is a way of speaking out
networks is a way of speaking out
networks is a way of speaking out against manipulative news bias we must
against manipulative news bias we must
against manipulative news bias we must embrace the opportunity that the
embrace the opportunity that the
embrace the opportunity that the internet provides us and use as a tool
internet provides us and use as a tool
internet provides us and use as a tool against the executives that treat
against the executives that treat
against the executives that treat consumers and has been yon is full of
consumers and has been yon is full of
consumers and has been yon is full of money prioritizing the profits and over
money prioritizing the profits and over
money prioritizing the profits and over accuracy and transparency consumers have
accuracy and transparency consumers have
accuracy and transparency consumers have more power and influence than they
more power and influence than they
more power and influence than they realize and together we must demand
realize and together we must demand
realize and together we must demand better news thank you
better news thank you
better news thank you [Applause]
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