Press "Enter" to skip to content

Mass customisation of learning | Michael Mooney | TEDxShannonED


[Music]

[Applause]

well there are many paths to success and

you’re going to hear a lot about them

today but what’s your individual path to

success is it a path that starts in next

September when you’ve just been made

redundant and you’re looking for

something now is that a path in Dublin

when you’re in Shannon you know what is

your individual path to success I

believe that the technology advances

that are taking place allow us to create

individual paths for you so that we can

customize learning to suit each

individual so we can build a path

together so consider for a minute that

if you’ve just been made redundant you

individually it happens all the time

each year in in Ireland and there’s

about 1 million transitions of people

moving from the job in one company to a

job in another company or from a job in

their company to another job in the same

company or being made redundant and

unfortunately looking for for a new job

and the average person has 10 job

changes in their in their life between

10 and 12 the average person has between

5 and 7 career changes in their life so

this is something that we all face at

some point or another it’s not like it

was once upon a time when if you were a

carpenter as my dad was a carpenter it

was expected that I would be a carpenter

and that’s what it would be all my life

or if you were is in this picture here

and a cobbler working with him a

craftsperson and you would learn from

that person and you would have complete

individualized personalized learning but

that changed with the Industrial

Revolution and the cobbler disappeared

and mass production resulted in

everybody having to go to a shop to buy

a shoe you don’t go to a cobbler to get

one personally made for yourself and the

same thing happened with education and

training where that sit by Nellie type

of role of craft person supporting the

young apprentice developing into their

career was replaced by mass education

but technology is changing again another

revolution and this time it’s a

revolution in mass customization and I

have a slide there from Ford that said

if mass-produced

seven and a half million Mustangs so far

so every single Mustang customized to

the individual BMW say that no two cars

that leave their plant or the same

anymore Adidas and Nike produce and

websites were as they say you designers

we make it and we deliver within three

or four weeks and that’s mass

customization across all the supply of

products and services some of these you

may not be aware of or some of them

you’ll hear about very soon and I’m sure

you’re familiar with Netflix where you

no longer have to get your TV times and

decides you know what programs you want

to watch and when you need to make time

available to watch that particular

program you decide for anyone to watch

it and where you want to watch it 3d

printers can print objects exactly as

you want them so you can design your own

shoes and print them yourself um there’s

two machines that I show there which is

the sprite and coca-cola vending

machines these are new machines that are

going to be all around the world shortly

despite machine for example allows you

to produce your individual drink and you

can customize the drink that you want

that machine can deliver over 1,000

ingredients to make the taste that you

specifically are looking for so if

that’s happening around the world

why isn’t happening with with education

why isn’t happening with training and

the types of customization that have

just displayed there fall into a number

different categories there’s

collaborative customization for an

institution can work with an individual

in producing the customized product for

them there’s adaptive customization

where things are just adapted to suit

what the person is looking for have a

slide there that shows a type of

transparent customization I think that’s

the kind of customization that should be

available in educational training where

it’s totally transparent to the

individual that they get a customized

learning experience based on their

individual needs you’re getting there at

the moment because of your interaction

with social media and if you use Gmail

for example Google will analyze the

words in your Gmail messages and

identify the things that you’re

interested in and automatically target

advertising at you so for example when I

was using Google Maps to find

root down here this morning I’ll end up

getting information about hotels in the

area and that kind of transparent

customization is happening to us all the

time but it’s not having an education

we’re still have that kind of product

approach to to education and training

with people that having to attend that

course in Dublin or that course it

starts in September but we’re all

different I mean we will hear a lot of

stories today about where people are

coming from or where they’re trying to

get to and I believe that technology can

support each individual in getting from

where they are to where they want to go

to were totally personalized in device

individualized our learner centered

approaches I have some experience with

this in 1999 I was working as an

instructor in in force at the time

in-camera and we had a demand for

companies Intel hewlett-packard IBM

manufacturing companies that were

setting up in the country at the time

and we were recruiting what they thought

were multi skilled maintenance

individuals but Ireland at the time a

tradition of training electricians to do

electrical work and fitters to do

mechanical work and the companies that

were looking for multi skilled people

used us to train the electrical staff in

mechanical skills and mechanical staff

in electrical skills but as soon as we

started training individuals they got

jobs straight away before they finished

their training even even when the

company heard that they were on a

training course they got a job it was so

successful that you know we obviously

had a difficulty if we started with a

group of 20 people very quickly we ended

up with two or three people and we had

to support them and in continuing to the

end of the course so we developed a

model of flexible training that resulted

in training being available any time his

face became available so if one person

finished another person could start or

somebody got a job and that created his

face and another person could could come

in that kind of individual personalized

learning and was difficult at the time

we didn’t have the kind of technical

technology supports I have a graph there

that shows to spend on technology

infrastructure and

the time we had just reached a billion

euro spend in technologies for for

learning and so we were part of

something that was happening at the time

but the take up was fairly slow and it

didn’t seem to happen and spending died

off but I’m not sure if you can see the

figures on this but last year there was

an incredible increase six and a half

billion euros of investment six and a

half billion euros of investment in

learning technologies that’s a

regulation around the world that the

infrastructure the resources are

available now to support learning with

technology so I’m going to give an

example of some of the ways that might

work and so the first set of tools are

associated with developing profile and

so profiling tools that can assist an

individual in identifying all of the

skills that I have more than just the CV

but building a poor profile of all of

the experiences and all of the things

that have done in the past that would be

useful to an employer employers are very

good at designing profiles they can give

you a profile of the individual that

they’re looking for

so by combining the two of those you can

build a picture of the gaps between for

an individual that’s coming from and

recognition of prior learning is

something that we talk about all the

time but one of the difficulties with

recognition of prior learning is that we

might have a person who’s coming into a

course and recognize all of the previous

learning that they have but we still

have to start them on day one and let

them repeat all the things that they’ve

done in the past and do the things that

I haven’t done until they’re finished

the course but to really take account of

recognition of prior learning you should

be able to shortcut a course for an

individual recognize the things that

they already know and to find the

objectives that they need to reach in

order to get to where they’re trying to

go to so that’s the first part of it in

building a profile and identifying the

objectives that an individual is trying

to achieve the second part is building

the content and resources that can

support the person bridging that gap and

again technology is fairly good now at

assembling that content

putting it together in the format that’s

individualized to that person but we

need a teacher or a support facilitator

to to manage that process and to support

the learner

you know you as an individual if I said

you know I’m gonna build your profile

and I’m gonna get this content and now

you’re going to just start learning it

just doesn’t happen like that you know

you need support and scaffolding is the

determinants used to describe the nature

of that support the scaffolding is a way

of putting a lot of support in place at

the start and building and learners

capacity to manage their own learning

and as a learner builds that capacity

the scaffolding can be removed you know

and the building then states and the

learner stays as an independent learner

learning analytics are a series of tools

and reports that are available to to

understand that learning process how

that scaffolding is is developing how

the learner is achieving their their

outcomes what the learner is actually

doing and report that back to the

facilitator to the teacher to help them

identify the things that they need to do

this means that the the tutor changes

their role from being that sage on the

stage this kind of presentation kind of

platform to being a guide on the side a

guide that’s supporting that individual

learning moving through their path

it sounds challenging and it is a

challenging role for for a teacher or a

trainer because at any point in time you

will have learners that are nearly

finished a program that are ready for

certification you have learners that are

just starting and need a lot of support

and you have learners that have just

they’ve reached a point where they just

can’t

and they can’t progress you know they

have a block in progressing through the

understanding of some subject or some

skill so the kite on the side supports a

learner through that process until

they’re ready to to be certified so we

need flexible certification systems we

can’t just wait for exams in August or

we can’t have exams of SEP times and

certification should be available when

the person is ready to be certified when

they’re finished their course so they

can progress to where they want to go to

as quickly as possible I have to

experience we know that sometimes that

individual path needs to be repeated

over and over again

some of the career changes that I had

and moved from being an electrician to

electronic technician to a computer

technician to being a software person to

being a trainer and and a manager I mean

these are were huge changes that didn’t

just result as a result of just some

small change like this you know as you

move into a job the forces continues and

continues and that’s what I’m talking

about when I say mass customization of

learning the things that need to be in

place in order for it to work are good

quality content and resources the

pedagogical competencies are that the

teaching competencies the skills of the

of the teacher trainer the technology

infrastructure to make sure that

everything is available and works and

programs designed so that they’re

flexible in the way that they’re they’re

designed that they can take account of

all of the individuals and where they’re

coming from and that assessments are

designs that are table have been taken

at anytime and then the structures need

to be in place so our institutions are

our centers they need to be set up in

such a way and I believe is possible to

do this that there are profiling places

that people can go to to a system in

identifying where they’re coming from

and a system Inc and identifying where

it is that you’re trying to get to and

that the structures aren’t and the

classroom based we’re just a podium on

the top and people sitting in a room but

there are learning spaces where people

can individually learn and be supported

by that’s guide on the side type of

approach so the secret really is to stop

thinking about teaching and learning and

the whole fet provision as product based

and think about you know courses that

are running in Dublin in September and

instead think of learning as a process

process that each individual has to go

through in order to meet the aim of

where they’re trying to get to just huge

might be research around the world on

this at the moment huge amount of money

being spent on I mentioned

six-and-a-half billion euros and there’s

a lot of stuff on the internet that you

can find to find out more about this I’m

not saying there’s not a challenge it’s

the challenges massive it’s a huge

culture change in the way that we

approach things but I think it can be

done I believe it can be done

and I believe that we should do it and

so let’s do [Applause]

Please follow and like us: