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Managing time | Bridgette Cameron | TEDxFulhamWomen


good morning everyone that is a very

bright light Wow and I thought I’d start

off with a little story

actually this appealed to me so a chap

was lying on his back in a field

watching the clouds passing by enjoying

the shapes they were making and he’s

feeling very much at one with nature and

with God and he thought I’m going to

embrace the spiritual moment here though

I’ve got so he started speaking to God

and he said to God the fantastic world

you’ve built his fans how he said it’s

amazing he said and the whole concept of

how huge it is and and how long

everything lasts for is amazing to me

said in how long is a million years

and God said well in my frame of

reference it’s about a minute he said

wow he said and how much is a million

pounds he said in my frame of reference

about penny

you said God could I have a penny god

says sure in a minute so my name is

Bridget Cameron I’m the chief exec of

Alpine which is an interim management

company and I was originally asked to

speak at lease by the lovely Erica here

about seven months ago and you think

after all this time I’d have a lovely

punchy pithy story to tell you but it’s

such an esoteric subject it took me a

little while to kind of think about

where I begin with it so I thought I’d

try and keep it as personal to me as I

can and talk to you a bit about some of

the some of the things I’ve done that

are time-related and hope that it is

interesting at the very least so

possibly a quick in in overview about my

background I’m lucky enough to do

something that I absolutely love I fell

into it completely by accident which is

a separate funny story I’ll tell you

individually if you want to know

afterwards about 30 years ago I’ve spent

in the first 15 years of my life doing

recruitment in private sector and after

the first sort of 10 years or so I got

involved in helping companies that

weren’t performing them very well to go

in and do turnarounds or to start up

businesses for other people under

existing ventures and then about 15

years ago for reasons that I’ll go into

later I decided it was time to do my own

thing and I work now predominantly in

the public sector and the

reason that really appeals to me is it

gives me the opportunity to see and to

and to offer some help in a very small

way into how public sector organizations

support the needs of communities so

today

time we can’t touch it we can’t smell it

we can’t feel it

we can’t taste it and yet in today’s

modern world we crave it it’s intangible

there’s never enough of it we can’t

change it we have a finite amount of it

and yet we waste so much of it and we

can’t create more of it or can we you

can be on it out of it bound by it your

plans are subject to it and one is

always running out of it you spend it

but you can’t get a refund on it and

often we end up being time poor it costs

nothing and yet it’s the single most

valuable thing that we have but we

rarely include it as a factor in our

plans apart from expressing regret that

there isn’t enough of it it waits for no

man or woman and yes it’s freely

available to those who make them make

the changes necessary to access it but

we don’t use it as our most valuable

resource in my opinion is one of our

greatest incentives 13 years ago when I

founded Alpine I took the opportunity to

become utterly selfish about just one

thing in my life my time prompted by the

fact that my then got this is scary

nine-year-old daughter was growing up

extremely fast and if I didn’t do

something then to make time to spend

with her I’d regret it so I decided then

that the following six changes would be

made number one I would determine my own

personal priorities and work around them

so things like school days sports days

appointments etc etc family birthdays I

would make sure that I was there for

those I would make my daughter breakfast

and walk her to school I’d never done it

I was the person that dropped her off at

the child minders at 5 in the morning

and saw her again at 10 o’clock at night

it was an amazing huge thing for me to

do I’d work from home off

my days and I’d be there to collect her

from school that meant instead of her

watching her slightly vacant looking

mother hanging around the house at a

weekend trying not to think too much

about Monday I was there to pick her up

from from school on Friday and we go off

and we do something together

I make adequate time for me to have and

to enjoy hobbies I would make time for

me to think really properly think and I

would not allow anything to interfere

with the things that were most important

to me so my family and my friends I made

time for them I didn’t let anything get

in the way of that

none of this resulted in a drop in my

performance at work this will sound

really cliched but if anything it

enhanced my performance because I was

actually true I am truly in the moment

when I’m working I’m not resenting it

I’ve allocated time to it and it sounds

bizarre to say that I’m allocating time

to work but that was a decision I made

then and I’m still living that so I

don’t resent it interfering in anything

else I found freedom being able to work

around what’s important and it’s

resurrected in me a passion for what I

do that I hadn’t even realized was

lacking don’t get the idea that I work

as a hobby I still work 40 plus hours a

week but I work it in a time that suits

me obviously my daughter’s no longer at

school so I filled that space with work

bad me but I am mindful about the type

of when I need time so if I find myself

working three late nights a week I won’t

feel too bad about taking a you know

late start on a Friday or a long weekend

I’m pretty good at spotting when I need

time for me and making that time

throughout civilization time has

preoccupied a lot of people and curious

minds from Aristotle to Einstein for the

Greek physicist Aristotle I’ve got too

many S’s in one sentence bear with me

for the Greek physicist Aristotle time

is now and of the present it was linked

to change in movement in short he

believes there is change because there

is time and without time there is no

change I think of this as time as flow

time is emerging as one of the most

critical issues of today’s workplace if

we want to make the most use of our

employees skills talents and aptitudes

we need to be open to time and to change

but to minimize the uncertainty that

this brings for our staff for instance

employers are wising up to the fact

there is no longer necessary for them to

be able to see their staff arriving at

8:00 in the morning and sitting at their

deaths until 6:00 in the evening they’re

increasingly recognizing that flexible

working is a viable method of keeping

costs low and staff engagement and

retention high flexible working is more

widely available and there’s better

recognition of the need for a good

work-life balance if employees are to

remain engaged and motivated but

unfortunately a practice does not always

match this recognition in unequal time

2014 sociologist Gustav and Clausen

documented that what employers perceived

as flexibility staff experiences a

growing crisis of unequal unpredictable

and uncontrollable hours across many

sectors and I don’t mean just low pay

retail type jobs

this means post four fordist work

patterns with zero hour contracts and

when applied rigidly this means that

staff are sent home early without pay

are asked to stay late or work weekends

at short notice

and might be berated or dismissed for

sickness as a select Commons committee

discussed recently in sports direct this

led to a female member of staff giving

birth to her child in the toilets

because she was so afraid and

economically desperate to ask for time

off for lit fear of losing her job now

that may have given great flexibility to

the employer but it shows a fixation

with time and not how people can be

supported to use it wisely I enable my

staff to have the freedom to choose how

they work we agree outcomes and

deliverables and as long as these are

achieved and that customer satisfaction

remains high and that they contribute

to the team ethos how they do it is not

micromanaged or time-bound by me alpine

we value our staff and we’re innovative

about how we demonstrate this

recruitment induction and training are

always the highest costs for any

organization attrition rates that Alpina

virtually zero our only resignation in

thirteen years was two years ago there

are a number of reasons for this but

staff have the flexibility to do

important personal things without having

to worry about taking time off for trips

to the dentist the doctor the vet but

pediatrician whatever it may be and in

return I get time from them when it’s

needed even if they’re on holiday and

it’s given freely it’s a two-way street

and they tell me that I suppose I have

to that they’re happy to work for a

company there has such flexibility and

the reality that they are the reality in

the understanding that they have

personal lives away from ec1 this is me

using time as a resource now it works of

course because I’m the leader of the

organization I genuinely believe in and

I live the values of a genuine work-life

balance and I understand that to get the

best from my people I have to give them

the most valuable resource I can and

that by treating them as adults I get

real engagement they understand the need

for change when it happens in Alpine and

I get active participation dr. Kimble

Ramsay of Angela Ruskin University did

some buy a new tracking of change

management during austerity in 2011

trends showed a focus on cost cutting

and restructure in 2013 it was culture

change and in 2015 it was again cost

based she concludes that since the

recession which is a period requiring

greater flexibility but also greater

trust managers have chosen a path of

form over function and process over

people but this is further diminish the

organization’s relationship with their

staff let’s go back to Aristotle’s

linkage of time and change one of the

biggest most catastrophic mistakes a

manager can make

is not prioritizing and taking the time

to consult and communicate with staff

during the change process but change can

be unsettling it often invoked an

emotional rather than a rational

response sometimes resistance and

sometimes downright denial all of this

takes up time poor communication results

in very much reduced performance and

engagement this can happen with whole

organization culture change or the

introduction of a new way of working

such as digital technology digital is

often seen as a panacea for saving time

and money and some great successes have

been achieved by this such as bookings

and payments but only when they’re

designed with and for people to include

to improve their online customer journey

and their whole customer experience the

result of some digital time savers have

been more varied when looking at complex

people based services and processes such

as keeping a vulnerable child or older

person safe here solutions offered have

been product productivity software to

map process to map app to activity

intimate tasks but it pays very little

attention to the emotions and the

behaviors of the people experiencing

that process or in designing a better

outcome for them one impressive example

of a time-saving outcome for people is

the introduction of pharmacy robotics in

the Whittington Hospital in London

technology here is used to measure

dispense and distribute patient

medicines to the right wards which

reduces error and saves time on process

but it’s how that time is used that’s

important so nurses can now spend more

contact time with patients because data

shows that such direct patient care

interaction speeds up rakov recovery

drives down cost and has resulted in

higher patient and staff satisfaction

levels this means less time in hospital

for the patient less burnout for the

nurses and a lower bill for the NHS this

shows a strategic understanding of time

as an asset so effective digital public

services that save time save money and

build digital

30 demand the Unison of both social and

technical aspects to deliver something

that people can use value and benefit

from recognizing the importance of time

as an asset Frances booth points out

that sometimes it helps to be a bit more

selfish and say no because learning when

and how to say no is a way of valuing

and managing our time when we say no to

one one thing we are in effect saying

yes to something else so we’re

prioritizing and we’re valuing our time

the digital world we live in because

sometimes pressure us into making rapid

responses pausing before responding

immediately will always take less time

than it does to backtrack in her book

digital distraction booth also

encourages timeout such as turning off

email and social media links for a while

because this clearly signals no two

people contacting you as and when they

please and it’s a very simple way of

getting control over your time I said at

the beginning of this talk that my

approach was to be utterly selfish about

my time so on a personal level I don’t

make plans for more than two weekends a

month I insist on an hour alone of an

evening for a cup of tea or a hot bar

and a hot bath and if not a cup of tea

something stronger depending what kind

of day I’ve had and it gives me time to

think about whatever I need to and I

highly recommend bartha’s

decision-makers are fabulous I tried to

restrict my late evenings at work to no

more than two a week with varying

success and I devote time to the things

that I enjoy doing and I give them equal

precedence to work this keeps me sane

although some may argue that I believe

it’s the essence of getting the most

from time and achieving a healthy

work-life balance I’m going to leave you

with a quote from the great Albert

Einstein the only reason for time is

that everything doesn’t happen at once

thank you very much

it’s been a pleasure [Applause]

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