[Music]
good morning
good morning to everyone
thank you hello to everyone good morning
president adolfo guzzini
if you are in Rome and you like to watch the
beautiful of the Italian twentieth century
you will surely have seen the facade of the
palace of Italian civilization at the eur
on top of that facade there is one
wonderful writing that as
summarizes many jobs that i
Italians in fact I wrote of
she will promise you the only thing that
I read today a people of artists poets
of heroes of saints of thinkers of
scientists of navigators of
transmigrators well removed perhaps the saints
for which there is always time for gold
one of these is adolfo guzzini a man
that has changed the way in Italy
you do business and you do and you tell the story
Italian beauty last of six brothers
in an era in the fifties when
let’s say that the firstborns had one
particular space especially if i
first-born males
yet always together with his
brothers then this adventure that is
born in a familiar way and then however
he has always made progress in these
years has made lighting above all
evidently beauty design and all
these things together are called precisely
the cussini for which it is particularly one
honor a privilege for me is to ask you
something president reminded him
you’re still doing so you won
this year the golden compass award at
career among other things there is the prize
leonardo with important prize then there is
a long list of awards if
if I had to read you, we will have finished the time
that the telex gives us and so I wanted
just start with you from a memory
like many good ideas, Guzzini born in
a garage in what sense
exactly, therefore, first of all you are
brothers and all the greatest of me that
they were very great and formators
for me they are basically that
they put the seed and the concepts and
innovative tools
at the time for the industry sector
manufacturing that then a craft and
let’s talk about the Guzzini brothers who
born in
not even 112 from non-enrico to mine
father 2g and then from my brothers more
great that they clearly developed
this is the brothers’ reality
being a large family says
Look, there’s no place for everyone
that we do something else and propose
to redo opens that illumination really
clearly I have already been using i
architects before Rome
then the Germans then from Milan and the world
today is the Guzzini brothers and was
therefore a forerunner at the regional level
and national doing and participating in the
development of made in Italy in the motorcycle
the lighting knows exactly it has had
the same path and subsequently
even get to tow in
dimensional terms in terms of
general complexity but remembering that
this second company as the first
born from a garage in the historic center from
city of recanati but still a city
where the beautiful where the beauty where the
culture where leopards lot beniamino
gene of great content and many
minors and we are so many
ancestors now losing but sinius rossini
we are from the Marches, this is a seed
important is that it wants to make you want
to operate more than to not appear
substantially and between these
protagonists of the past that you now
you mentioned and also of the present
I would put the designers who have
collaborated and worked with guzzino in
these years I can think of as renzo
floor to gae aulenti
I am reminded of joining many bridges
others one of these on one of these
I would like to point and appropriate to say it is on
these minutes we have together with
adolfo guzzini the light and the reflector
I would put it if you allow on louis Masons
absurd has given you something
left a few traces of pencil
of pencil our network not only and not
I only hope and not just absolutely
that is among the many design architects that
have collaborated with us they are truly
many Italians first then Japanese
also or Germans
or Americans today English and so on
because clearly we must acquire
international culture above all for
we who operate in the sector
of the architecture of architecture
quality and in the service of Italy in
cultural heritage in the great
airport infrastructure e
whatever else you come to the lighting
of the cities we say we were one
company that has traveled pre-course
of times and developments
of the innovation luigi mazzone was
a Sardinian architect of origin who was
artistic director of the boffi kitchens
that my older brothers have
known through one of ours
distributor is a supplier of matter
before acrylic of English asia
the family of the year of Milan is
clearly knowing her having seen
what this gentleman was already doing
at the tender age of 27 27 two years
magazines one of these was forms that
he spoke only of design is a person who
he had a very happy hand and he has
really done a lot for the made in
italy which then spread throughout the world
less known perhaps than many others
compared to what is reality but a
man who clearly where to put the
hand produced a product of
extreme quality and via federico brought
in the brands and started working with
our industrial group first with the
Guzzini brothers later with
lighting and where I clearly have
tried with full hands in which mine
brothers and they worked were them
those who have also thought about doing
this development has given so much
asking him to cooperate too
strictly in terms of coordination
of corporate image of no not only
therefore product of the product balances but
clearly of public e communication
public relations and anything else because
we must draw from Milan and draw on
design culture milano milano modà milano
already through the domus it was largely
spread to try to rebuild bridges
this is what happened to masons in the
62 64 years has meant for with the
brothers in particular raimondo that was
the biggest brother they had
developed the process of
communication and of the
marketing of products first in
Italy then some foreign countries e
we presented it by franco moschini
the chair president is clear
who was presenting the dezza of
gio ponti are sitting above this
exact and here we are in one of the beautiful
Marche products in fact by hand is
clearly a pride of Italy that
today it’s around the way anyway
we have presented it, concerning it
this is a this architect stands
doing these things with boxed with us
confreres advice therefore I think that
you basically have to take note of it
know him and then meet him
we went to pazzini who always has the
gabrielli group with big farfisa
musical instrument industry neither
zone b and of ancona is so and then also
the occasion of a great hotel that
stand out that it is in the 300 rooms 600
said places we got to
bring this seed we already had
brought new in the 50s mine
little brother to 50 50 on the territory and far
understand the importance of brand identity
many a seminar was held in the
68 years in which a conference was held with
Masons with a communication company
that was our agency clearly
a declaration and one of
marketing and
internationalization
in the front row was the great victim
merloni with its director
in the meantime, there are those who understand understanding
etc. that at the time they were in the
first level of design of
industrialization support
they socialized but there is not one
culture and copper more engineering than of
therefore we say this
work done in the brands really is
It was what brought us to be
always inclusive and non-exclusive ie
do not be jealous of ours
knowledge and skills
we have always wanted to look forward
to make relationships try to understand knows
the world and therefore use all the
possible levers to improve ours
to be Italian
they were the happy years of arson
we can even say hungry at the beginning
of the Italian boom, however, we are already
arrived towards the city of years
sixty and not later than 1973
something happens like all stories
who have their hard times
something happens that for other companies
of the lighting could and perhaps it is
was s could be maybe it was one
catastrophe is called oil crisis
energy crisis
we remind them of the queues outside of them
distributors in Italy but also the first one
speech on savings
how you have passed a similar
hollow passage of buoy
therefore while working with materials
plastics, however, exactly with the
most qualified plastic that was the
acrylic material that had one
superior crystal transparency
at 98 percent
therefore material that was not plastic
Mera used to say that time was a
product Guzzini and we develop with
lighting a policy
immediately of international as
exception overseas sales creation
exclusive distributors
agents around Europe and
later in the world and this
passage allows us to do one
jointventure in the 70 for the markets
of the East and that was a first
important adventure for ours
group as lighting in 72 la
we went to North America in Canada
border of the United States because
because we had with developed masons
from reproduced that they really were e
innovative tools that even
let’s talk about a very simple thing a
three-quarter sphere that still comes today
avoided by us and by another company
Italian our friend no but in this
concurrent case and to say what was the
purity and minimal innovation with no
applications of materials to be able
consume less energy and more
however this these reproduced those
some others obviously have it
allowed to launch on the market
international also on the closed market
of Eastern Europe and selling e
substantially not lamps against
potatoes because the era from Yugoslavia
market
closed with Russia that dominated everyone
the eastern countries and clearly the
green clearing sold itself prone in
green and this meant that they were not there
products offered to be able to enjoy
these novelties of these beauties e
then the stadiums shared that
that you could export from what you did
it could have been imported and from there
a brand diffusion was born on
all the markets of the east that still today
that today gives us some excellent ones
come back again about potatoes you
I wanted to ask to talk about seeds
pumpkin president we spoke a moment ago
before coming here because it’s a story
beautiful that regards the way in which
Guzzini understood that perhaps light does not
it was just a question of aesthetics
but it is a question of quality of life
last year to a mountain of books
what a curtain we had peppe
vexice that putting the music on
master right next to the wine did a
change the taste and the taste to the wine and
it really happened you understood
something like that with light
liked that there was then here we say
this that as illumination crisis of the
oil and high school jumped a pass
with the crisis and the oil we have
I understood when I had it
know the world of the industry well
of humiliation devices
the new trends come from the city
the United States cola lighting
architectural or lighting technology and so
call that was not another than those
founded electrified tracks created in
60 from an American lytle year company
as that then applied the spot it
applied ceiling recessed fixtures
this technology was completely
different from our technology
used because it was much more based
on physics, that is on elements
which were the reflectors parabolas a
spotlight that was to govern the
luminous flux from this passage
courageous had because every crisis
in any case, he brought us one
25 percent reduction in turnover
roughly and then closing
of the investment made in canada has us
allowed to understand stop where it was
going in order to seize this
opportunities because in Europe there were
only three German industries one
English who worked in this
sector
we were the first Italian to create us
try a really high culture of that
what light can do in the influence between
man and the environment
light has been a value and is a value
fundamental we do not realize it
yet but we see today at delle
applications that then maybe if you want
deepen with the we would have
the opportunity to transform into
well-being every environment in which we
we live but this through studies
scientific research that we
we have got to do with different
university or for cultural heritage with
the Italian restoration institute in Rome
that we have been collaborating with for 30 years
study how paints like them
frescoes as the sculptures can
let’s be better no enlightened let ‘s talk about it
from the canova to the last dinner of the
michelangelo at the scrovegni hall
where we have applied new technologies
and new materials and new formulas with
the internet of things and allowing
be able to talk to be able to be
in front of these works and have all the
information on bluetooth that every
visitor can if they open it do not have
directly in front of every painting every
work that we have worked on and on
sometimes better light can also mean
less light no here we say the thing me
I think it is very important that we have
made an institutional campaign over
to the product to the development of services
we had to create a market
first of all because there was no market
therefore we have created lighting
a staff and technical promoters who
architects or mechanical engineers
quality young willing and
hungry that somehow helped
promote these products with the
technical features and so on
here from the beginning he had mounted on
a very important part that he had
changed an artisan company, albeit already
with a good turnover in a company
industrial level of international level
but where the scientific research where the
research on the quality of men
the formation of men and the
select and then create the
management and that allows us to be able to
today we have 22 branches around the world
with 1,500 employees regarding
the lighting part that goes from
with three production plants in Italy
represents 90 85 percent in China
since 13 years we have been the only ones
Italians in our sector together with
two European companies in the sector
lighting to have another site
industrial to follow all the
process
the part of the Pacific ocean and
we have made a question of the north
America
last year just to be able to
deepen penetrate better because
you have to be close to the market today
our service and service means
assist the architects assist
Aid healthy to understand well the
performance and that every company can give
we approach the conclusion two
last questions the first when in the 92
you made a slogan that was called
who stole the milky way point
question to who told him that
then it was a period of crisis
let’s call them social economic policies
of our country we also find hands
clean hands, in other words clean hands
clean and then we had we have
illuminated a park a garden of
portuguese I bring from one of the coffin
Portuguese on one side of the other was there
another phenomenon basically us
we have launched a slogan and
institutional training campaign
information with cousins against
light pollution that is we have
we have always been very attentive to
sustainability
therefore with respect to the environment up to
circular economy having been among the
promoters of the recovery consortia
of materials, etc.
and as for it is this sector is
clearly what we had to say for
light pollution
we have done double pages on
newspapers on the weekly visco I ask
sorry black pages with signed i
several slogans over who stole the
turn and above what it meant
this meant that today from the cities
it was no longer possible to see the way
milky amateurs have applauded us
they followed us they created us
movement in favor is born in 92 one
reads right on the link method less if
ours is referred to
institutional campaign and honestly
this led us then to create some
really studies
light the man and the environment and create e
inventing biodynamic lighting
with the university of troy in the states
united that is the most important and I try to
research in the lighting sector
we only have a minute and I ask you to
leave us telling us in this age
maybe a little dark as it is that it continues to
illuminate the west and the world as it is
that progress continues to be made
development of knowledge
we are on the other side, therefore
look first I must say that
let’s think of Italy for a moment because we are
in an area of great danger still
I do not want to be an alarmist I am a
optimistic but we can not move forward
so we have too many weaknesses
I do not talk about the bridge but we have had
way to debate no of punt and how many
problems our country must
live and survive and even develop
of earthquakes
no to all that the environment
to energy tax allegations and so on
etc
with a government that for now disarms me
it represents little in the sense that it does not have
understood they did not understand that before
speaking a minister must know well
it is better that he be quiet and know well
the problems to be able to express a
competent opinion is a certainty of
right
this is the first problem the other me
I’m a big guy I was a great guy
estimator and I met personally
marchionne I had chances of
to meet him several times is the most
important man we have not had in
Italy for the last 40 years and a man
who had the courage to take in
hand a company that was almost in
bankrupt bankruptcy into it
an international power bringing back to the
country and in and italy structures of
production that were in Poland to make
yes, putting us back in economic terms
to make sure that the Italian economy
could resume and a man who
he urged he created a structure
very important to draw who it is
allowed to acquire the chrysler with
who then did a class job
face seas in which we have
acquired in terms of efficiency
productive and the concept is only one
motivate young people to give space to
Young people
we are here
with a stage and I’m not here for
thank you honestly because
this you are doing things
extremely important to know each other
in another moment but really
we have to give young spaces because the
our future is the young where, however
respect for roles
the discipline we lack discipline not
we can live as we are living today
because we must understand that if we do not
let’s do research and innovation development
internationalization and cultural meaning
be de- provincial t is this the
message that I say more important than
we have to bring out because if we
we keep staying at home and I say
to the students when they call me to do
of the rations in the university or in others
we can not you what you are
doing what strikes you are doing
what are your first three problems
that you want to make them discussed
that is, we return to the squares
in a peaceful but in a manner
determined and we truly value
to things that have weight and can
give and give back to Italy the hope of
future for our young people thanks to
adolfo guzzini knight of the work
thanks thanks to you
[Applause]
good morning
good morning to everyone
thank you hello to everyone good morning
president adolfo guzzini
if you are in Rome and you like to watch the
beautiful of the Italian twentieth century
you will surely have seen the facade of the
palace of Italian civilization at the eur
on top of that facade there is one
wonderful writing that as
summarizes many jobs that i
Italians in fact I wrote of
she will promise you the only thing that
I read today a people of artists poets
of heroes of saints of thinkers of
scientists of navigators of
transmigrators well removed perhaps the saints
for which there is always time for gold
one of these is adolfo guzzini a man
that has changed the way in Italy
you do business and you do and you tell the story
Italian beauty last of six brothers
in an era in the fifties when
let’s say that the firstborns had one
particular space especially if i
first-born males
yet always together with his
brothers then this adventure that is
born in a familiar way and then however
he has always made progress in these
years has made lighting above all
evidently beauty design and all
these things together are called precisely
the cussini for which it is particularly one
honor a privilege for me is to ask you
something president reminded him
you’re still doing so you won
this year the golden compass award at
career among other things there is the prize
leonardo with important prize then there is
a long list of awards if
if I had to read you, we will have finished the time
that the telex gives us and so I wanted
just start with you from a memory
like many good ideas, Guzzini born in
a garage in what sense
exactly, therefore, first of all you are
brothers and all the greatest of me that
they were very great and formators
for me they are basically that
they put the seed and the concepts and
innovative tools
at the time for the industry sector
manufacturing that then a craft and
let’s talk about the Guzzini brothers who
born in
not even 112 from non-enrico to mine
father 2g and then from my brothers more
great that they clearly developed
this is the brothers’ reality
being a large family says
Look, there’s no place for everyone
that we do something else and propose
to redo opens that illumination really
clearly I have already been using i
architects before Rome
then the Germans then from Milan and the world
today is the Guzzini brothers and was
therefore a forerunner at the regional level
and national doing and participating in the
development of made in Italy in the motorcycle
the lighting knows exactly it has had
the same path and subsequently
even get to tow in
dimensional terms in terms of
general complexity but remembering that
this second company as the first
born from a garage in the historic center from
city of recanati but still a city
where the beautiful where the beauty where the
culture where leopards lot beniamino
gene of great content and many
minors and we are so many
ancestors now losing but sinius rossini
we are from the Marches, this is a seed
important is that it wants to make you want
to operate more than to not appear
substantially and between these
protagonists of the past that you now
you mentioned and also of the present
I would put the designers who have
collaborated and worked with guzzino in
these years I can think of as renzo
floor to gae aulenti
I am reminded of joining many bridges
others one of these on one of these
I would like to point and appropriate to say it is on
these minutes we have together with
adolfo guzzini the light and the reflector
I would put it if you allow on louis Masons
absurd has given you something
left a few traces of pencil
of pencil our network not only and not
I only hope and not just absolutely
that is among the many design architects that
have collaborated with us they are truly
many Italians first then Japanese
also or Germans
or Americans today English and so on
because clearly we must acquire
international culture above all for
we who operate in the sector
of the architecture of architecture
quality and in the service of Italy in
cultural heritage in the great
airport infrastructure e
whatever else you come to the lighting
of the cities we say we were one
company that has traveled pre-course
of times and developments
of the innovation luigi mazzone was
a Sardinian architect of origin who was
artistic director of the boffi kitchens
that my older brothers have
known through one of ours
distributor is a supplier of matter
before acrylic of English asia
the family of the year of Milan is
clearly knowing her having seen
what this gentleman was already doing
at the tender age of 27 27 two years
magazines one of these was forms that
he spoke only of design is a person who
he had a very happy hand and he has
really done a lot for the made in
italy which then spread throughout the world
less known perhaps than many others
compared to what is reality but a
man who clearly where to put the
hand produced a product of
extreme quality and via federico brought
in the brands and started working with
our industrial group first with the
Guzzini brothers later with
lighting and where I clearly have
tried with full hands in which mine
brothers and they worked were them
those who have also thought about doing
this development has given so much
asking him to cooperate too
strictly in terms of coordination
of corporate image of no not only
therefore product of the product balances but
clearly of public e communication
public relations and anything else because
we must draw from Milan and draw on
design culture milano milano modà milano
already through the domus it was largely
spread to try to rebuild bridges
this is what happened to masons in the
62 64 years has meant for with the
brothers in particular raimondo that was
the biggest brother they had
developed the process of
communication and of the
marketing of products first in
Italy then some foreign countries e
we presented it by franco moschini
the chair president is clear
who was presenting the dezza of
gio ponti are sitting above this
exact and here we are in one of the beautiful
Marche products in fact by hand is
clearly a pride of Italy that
today it’s around the way anyway
we have presented it, concerning it
this is a this architect stands
doing these things with boxed with us
confreres advice therefore I think that
you basically have to take note of it
know him and then meet him
we went to pazzini who always has the
gabrielli group with big farfisa
musical instrument industry neither
zone b and of ancona is so and then also
the occasion of a great hotel that
stand out that it is in the 300 rooms 600
said places we got to
bring this seed we already had
brought new in the 50s mine
little brother to 50 50 on the territory and far
understand the importance of brand identity
many a seminar was held in the
68 years in which a conference was held with
Masons with a communication company
that was our agency clearly
a declaration and one of
marketing and
internationalization
in the front row was the great victim
merloni with its director
in the meantime, there are those who understand understanding
etc. that at the time they were in the
first level of design of
industrialization support
they socialized but there is not one
culture and copper more engineering than of
therefore we say this
work done in the brands really is
It was what brought us to be
always inclusive and non-exclusive ie
do not be jealous of ours
knowledge and skills
we have always wanted to look forward
to make relationships try to understand knows
the world and therefore use all the
possible levers to improve ours
to be Italian
they were the happy years of arson
we can even say hungry at the beginning
of the Italian boom, however, we are already
arrived towards the city of years
sixty and not later than 1973
something happens like all stories
who have their hard times
something happens that for other companies
of the lighting could and perhaps it is
was s could be maybe it was one
catastrophe is called oil crisis
energy crisis
we remind them of the queues outside of them
distributors in Italy but also the first one
speech on savings
how you have passed a similar
hollow passage of buoy
therefore while working with materials
plastics, however, exactly with the
most qualified plastic that was the
acrylic material that had one
superior crystal transparency
at 98 percent
therefore material that was not plastic
Mera used to say that time was a
product Guzzini and we develop with
lighting a policy
immediately of international as
exception overseas sales creation
exclusive distributors
agents around Europe and
later in the world and this
passage allows us to do one
jointventure in the 70 for the markets
of the East and that was a first
important adventure for ours
group as lighting in 72 la
we went to North America in Canada
border of the United States because
because we had with developed masons
from reproduced that they really were e
innovative tools that even
let’s talk about a very simple thing a
three-quarter sphere that still comes today
avoided by us and by another company
Italian our friend no but in this
concurrent case and to say what was the
purity and minimal innovation with no
applications of materials to be able
consume less energy and more
however this these reproduced those
some others obviously have it
allowed to launch on the market
international also on the closed market
of Eastern Europe and selling e
substantially not lamps against
potatoes because the era from Yugoslavia
market
closed with Russia that dominated everyone
the eastern countries and clearly the
green clearing sold itself prone in
green and this meant that they were not there
products offered to be able to enjoy
these novelties of these beauties e
then the stadiums shared that
that you could export from what you did
it could have been imported and from there
a brand diffusion was born on
all the markets of the east that still today
that today gives us some excellent ones
come back again about potatoes you
I wanted to ask to talk about seeds
pumpkin president we spoke a moment ago
before coming here because it’s a story
beautiful that regards the way in which
Guzzini understood that perhaps light does not
it was just a question of aesthetics
but it is a question of quality of life
last year to a mountain of books
what a curtain we had peppe
vexice that putting the music on
master right next to the wine did a
change the taste and the taste to the wine and
it really happened you understood
something like that with light
liked that there was then here we say
this that as illumination crisis of the
oil and high school jumped a pass
with the crisis and the oil we have
I understood when I had it
know the world of the industry well
of humiliation devices
the new trends come from the city
the United States cola lighting
architectural or lighting technology and so
call that was not another than those
founded electrified tracks created in
60 from an American lytle year company
as that then applied the spot it
applied ceiling recessed fixtures
this technology was completely
different from our technology
used because it was much more based
on physics, that is on elements
which were the reflectors parabolas a
spotlight that was to govern the
luminous flux from this passage
courageous had because every crisis
in any case, he brought us one
25 percent reduction in turnover
roughly and then closing
of the investment made in canada has us
allowed to understand stop where it was
going in order to seize this
opportunities because in Europe there were
only three German industries one
English who worked in this
sector
we were the first Italian to create us
try a really high culture of that
what light can do in the influence between
man and the environment
light has been a value and is a value
fundamental we do not realize it
yet but we see today at delle
applications that then maybe if you want
deepen with the we would have
the opportunity to transform into
well-being every environment in which we
we live but this through studies
scientific research that we
we have got to do with different
university or for cultural heritage with
the Italian restoration institute in Rome
that we have been collaborating with for 30 years
study how paints like them
frescoes as the sculptures can
let’s be better no enlightened let ‘s talk about it
from the canova to the last dinner of the
michelangelo at the scrovegni hall
where we have applied new technologies
and new materials and new formulas with
the internet of things and allowing
be able to talk to be able to be
in front of these works and have all the
information on bluetooth that every
visitor can if they open it do not have
directly in front of every painting every
work that we have worked on and on
sometimes better light can also mean
less light no here we say the thing me
I think it is very important that we have
made an institutional campaign over
to the product to the development of services
we had to create a market
first of all because there was no market
therefore we have created lighting
a staff and technical promoters who
architects or mechanical engineers
quality young willing and
hungry that somehow helped
promote these products with the
technical features and so on
here from the beginning he had mounted on
a very important part that he had
changed an artisan company, albeit already
with a good turnover in a company
industrial level of international level
but where the scientific research where the
research on the quality of men
the formation of men and the
select and then create the
management and that allows us to be able to
today we have 22 branches around the world
with 1,500 employees regarding
the lighting part that goes from
with three production plants in Italy
represents 90 85 percent in China
since 13 years we have been the only ones
Italians in our sector together with
two European companies in the sector
lighting to have another site
industrial to follow all the
process
the part of the Pacific ocean and
we have made a question of the north
America
last year just to be able to
deepen penetrate better because
you have to be close to the market today
our service and service means
assist the architects assist
Aid healthy to understand well the
performance and that every company can give
we approach the conclusion two
last questions the first when in the 92
you made a slogan that was called
who stole the milky way point
question to who told him that
then it was a period of crisis
let’s call them social economic policies
of our country we also find hands
clean hands, in other words clean hands
clean and then we had we have
illuminated a park a garden of
portuguese I bring from one of the coffin
Portuguese on one side of the other was there
another phenomenon basically us
we have launched a slogan and
institutional training campaign
information with cousins against
light pollution that is we have
we have always been very attentive to
sustainability
therefore with respect to the environment up to
circular economy having been among the
promoters of the recovery consortia
of materials, etc.
and as for it is this sector is
clearly what we had to say for
light pollution
we have done double pages on
newspapers on the weekly visco I ask
sorry black pages with signed i
several slogans over who stole the
turn and above what it meant
this meant that today from the cities
it was no longer possible to see the way
milky amateurs have applauded us
they followed us they created us
movement in favor is born in 92 one
reads right on the link method less if
ours is referred to
institutional campaign and honestly
this led us then to create some
really studies
light the man and the environment and create e
inventing biodynamic lighting
with the university of troy in the states
united that is the most important and I try to
research in the lighting sector
we only have a minute and I ask you to
leave us telling us in this age
maybe a little dark as it is that it continues to
illuminate the west and the world as it is
that progress continues to be made
development of knowledge
we are on the other side, therefore
look first I must say that
let’s think of Italy for a moment because we are
in an area of great danger still
I do not want to be an alarmist I am a
optimistic but we can not move forward
so we have too many weaknesses
I do not talk about the bridge but we have had
way to debate no of punt and how many
problems our country must
live and survive and even develop
of earthquakes
no to all that the environment
to energy tax allegations and so on
etc
with a government that for now disarms me
it represents little in the sense that it does not have
understood they did not understand that before
speaking a minister must know well
it is better that he be quiet and know well
the problems to be able to express a
competent opinion is a certainty of
right
this is the first problem the other me
I’m a big guy I was a great guy
estimator and I met personally
marchionne I had chances of
to meet him several times is the most
important man we have not had in
Italy for the last 40 years and a man
who had the courage to take in
hand a company that was almost in
bankrupt bankruptcy into it
an international power bringing back to the
country and in and italy structures of
production that were in Poland to make
yes, putting us back in economic terms
to make sure that the Italian economy
could resume and a man who
he urged he created a structure
very important to draw who it is
allowed to acquire the chrysler with
who then did a class job
face seas in which we have
acquired in terms of efficiency
productive and the concept is only one
motivate young people to give space to
Young people
we are here
with a stage and I’m not here for
thank you honestly because
this you are doing things
extremely important to know each other
in another moment but really
we have to give young spaces because the
our future is the young where, however
respect for roles
the discipline we lack discipline not
we can live as we are living today
because we must understand that if we do not
let’s do research and innovation development
internationalization and cultural meaning
be de- provincial t is this the
message that I say more important than
we have to bring out because if we
we keep staying at home and I say
to the students when they call me to do
of the rations in the university or in others
we can not you what you are
doing what strikes you are doing
what are your first three problems
that you want to make them discussed
that is, we return to the squares
in a peaceful but in a manner
determined and we truly value
to things that have weight and can
give and give back to Italy the hope of
future for our young people thanks to
adolfo guzzini knight of the work
thanks thanks to you
[Applause]
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