company which was selected today in the
company which was selected today in the Google Launchpad is with technology
Brewer startup because everybody has
Brewer startup because everybody has data everybody has plans everybody has
data everybody has plans everybody has
data everybody has plans everybody has goal but the problem is we did not act
goal but the problem is we did not act
goal but the problem is we did not act upon the data when it comes to growing a
upon the data when it comes to growing a
upon the data when it comes to growing a start-up so how many of us over here are
start-up so how many of us over here are
start-up so how many of us over here are already started founders how many of you
already started founders how many of you
already started founders how many of you are planning to form a startup how many
are planning to form a startup how many
are planning to form a startup how many of you are prepared to see the dark side
of you are prepared to see the dark side
of you are prepared to see the dark side how many of you think you can grow by
how many of you think you can grow by
how many of you think you can grow by learn ok let’s get into it let’s dig
learn ok let’s get into it let’s dig
learn ok let’s get into it let’s dig into the data what we are not succeeding
into the data what we are not succeeding
into the data what we are not succeeding as a Pakistani startup ecosystem so
as a Pakistani startup ecosystem so
as a Pakistani startup ecosystem so let’s take an example if Pakistan is
let’s take an example if Pakistan is
let’s take an example if Pakistan is producing 100 or
and since person if you’re not going no
and since person if you’re not going no okay they’re possible if here it’s
okay they’re possible if here it’s
okay they’re possible if here it’s working I guess now so am i audible okay
working I guess now so am i audible okay
working I guess now so am i audible okay so how to implement a lean analytics
so how to implement a lean analytics
so how to implement a lean analytics into your startup and how to grow is
into your startup and how to grow is
into your startup and how to grow is step by step by learning the data so
step by step by learning the data so
step by step by learning the data so first thing is all of us have an idea
first thing is all of us have an idea
first thing is all of us have an idea but we do lack on the resources we don’t
but we do lack on the resources we don’t
but we do lack on the resources we don’t have resources so let’s say if I am a
have resources so let’s say if I am a
have resources so let’s say if I am a marketeer and I have a software idea but
marketeer and I have a software idea but
marketeer and I have a software idea but unfortunately I have to look for a
unfortunately I have to look for a
unfortunately I have to look for a co-founder who can build me a software
co-founder who can build me a software
co-founder who can build me a software so I’ll wait for 12 months 14 months or
so I’ll wait for 12 months 14 months or
so I’ll wait for 12 months 14 months or 15 months and unfortunately I’ll have to
15 months and unfortunately I’ll have to
15 months and unfortunately I’ll have to worry that idea so in nowadays in modern
worry that idea so in nowadays in modern
worry that idea so in nowadays in modern world you don’t actually have to wait
world you don’t actually have to wait
world you don’t actually have to wait for all these things there are tools for
for all these things there are tools for
for all these things there are tools for everything so how many of you know if
everything so how many of you know if
everything so how many of you know if you’re not a coder you can build an
you’re not a coder you can build an
you’re not a coder you can build an entire website or an entire application
entire website or an entire application
entire website or an entire application there are tools available for it so let
there are tools available for it so let
there are tools available for it so let me name one tool bubble dot is the
me name one tool bubble dot is the
me name one tool bubble dot is the bubble dot is is the tool which lets you
bubble dot is is the tool which lets you
bubble dot is is the tool which lets you build a whole application a whole over
build a whole application a whole over
build a whole application a whole over like platform and you are good to launch
like platform and you are good to launch
like platform and you are good to launch your product you are good to test your
your product you are good to test your
your product you are good to test your product talking about the analysis the
product talking about the analysis the
product talking about the analysis the basic definition of analytics is just a
basic definition of analytics is just a
basic definition of analytics is just a measurement or a movement towards your
measurement or a movement towards your
measurement or a movement towards your business goals we do not focus on a
business goals we do not focus on a
business goals we do not focus on a metric we focus on a lot of metrics so
metric we focus on a lot of metrics so
metric we focus on a lot of metrics so I’m going to share a notion coined by
I’m going to share a notion coined by
I’m going to share a notion coined by Alistair Crowell it’s called one metric
Alistair Crowell it’s called one metric
Alistair Crowell it’s called one metric that matter
that matter
that matter also known as Om TM so let’s say if you
also known as Om TM so let’s say if you
also known as Om TM so let’s say if you are an e-commerce store so for an
are an e-commerce store so for an
are an e-commerce store so for an e-commerce store you don’t have to focus
e-commerce store you don’t have to focus
e-commerce store you don’t have to focus on the number of users or how many
on the number of users or how many
on the number of users or how many visitors you are getting on your website
visitors you are getting on your website
visitors you are getting on your website what you have to focus is on the number
what you have to focus is on the number
what you have to focus is on the number of purchases that’s your OMT and one
of purchases that’s your OMT and one
of purchases that’s your OMT and one metric that matters for your business
metric that matters for your business
metric that matters for your business and all other metrics are useless you
and all other metrics are useless you
and all other metrics are useless you don’t have to focus on number of likes
don’t have to focus on number of likes
don’t have to focus on number of likes you don’t have to focus on number of
you don’t have to focus on number of
you don’t have to focus on number of shares you don’t have to focus of daily
shares you don’t have to focus of daily
shares you don’t have to focus of daily unique visitors you have to focus on
unique visitors you have to focus on
unique visitors you have to focus on purchases
purchases
purchases that’s your om TM and if we talk about
that’s your om TM and if we talk about
that’s your om TM and if we talk about growth hack the most flashy word the
growth hack the most flashy word the
growth hack the most flashy word the most buzz word a lot of people say it’s
most buzz word a lot of people say it’s
most buzz word a lot of people say it’s a magic it’s not a magic there is a
a magic it’s not a magic there is a
a magic it’s not a magic there is a scientific process behind finding a
scientific process behind finding a
scientific process behind finding a growth act so I’m quickly going to share
growth act so I’m quickly going to share
growth act so I’m quickly going to share how to find a growth hack first we have
how to find a growth hack first we have
how to find a growth hack first we have talked about the OM TM every business
talked about the OM TM every business
talked about the OM TM every business has a no MTM you can have purchase you
has a no MTM you can have purchase you
has a no MTM you can have purchase you can have signups or you can have any OM
can have signups or you can have any OM
can have signups or you can have any OM TM that matters to your business or
TM that matters to your business or
TM that matters to your business or which can actually drive revenue so what
which can actually drive revenue so what
which can actually drive revenue so what you have to do is you have to build an
you have to do is you have to build an
you have to do is you have to build an ice framework ice framework we call that
ice framework ice framework we call that
ice framework ice framework we call that I for impact see for confidence II for
I for impact see for confidence II for
I for impact see for confidence II for ease we we usually come into
ease we we usually come into
ease we we usually come into brainstorming session with our teams but
brainstorming session with our teams but
brainstorming session with our teams but unfortunately when a lot of individuals
unfortunately when a lot of individuals
unfortunately when a lot of individuals are giving suggestion on the ideas we
are giving suggestion on the ideas we
are giving suggestion on the ideas we don’t write them down we don’t have a
don’t write them down we don’t have a
don’t write them down we don’t have a documented plan so what do you have to
documented plan so what do you have to
documented plan so what do you have to do is make four columns force should be
do is make four columns force should be
do is make four columns force should be for the ideas second one for the ice
for the ideas second one for the ice
for the ideas second one for the ice third is for the confidence and the
third is for the confidence and the
third is for the confidence and the fourth is for the ease so you have to
fourth is for the ease so you have to
fourth is for the ease so you have to score every idea relevantly in each
score every idea relevantly in each
score every idea relevantly in each column so let’s say I am giving an idea
column so let’s say I am giving an idea
column so let’s say I am giving an idea let’s launch an email marketing campaign
let’s launch an email marketing campaign
let’s launch an email marketing campaign in order to raise over om TM they are
in order to raise over om TM they are
in order to raise over om TM they are purchases so my email marketing idea in
purchases so my email marketing idea in
purchases so my email marketing idea in the impact column this email marketing
the impact column this email marketing
the impact column this email marketing has an impact all the team members will
has an impact all the team members will
has an impact all the team members will give a certain score to the impact
give a certain score to the impact
give a certain score to the impact column that is 8 are we confident we can
column that is 8 are we confident we can
column that is 8 are we confident we can pull this off for how easy it is 5 you
pull this off for how easy it is 5 you
pull this off for how easy it is 5 you have to calculate every idea step by
have to calculate every idea step by
have to calculate every idea step by step idea with the highest score wins
step idea with the highest score wins
step idea with the highest score wins their opportunity to be tested first you
their opportunity to be tested first you
their opportunity to be tested first you have to experiment join you 30 ideas
have to experiment join you 30 ideas
have to experiment join you 30 ideas daily the one which is meeting the
daily the one which is meeting the
daily the one which is meeting the highest score keep on experimenting
highest score keep on experimenting
highest score keep on experimenting there and you will eventually find an
there and you will eventually find an
there and you will eventually find an idea which will which will eventually
idea which will which will eventually
idea which will which will eventually bring you know huge amount of sales or
bring you know huge amount of sales or
bring you know huge amount of sales or we’ll change the face of analytics you
we’ll change the face of analytics you
we’ll change the face of analytics you will see a sudden spike that’s how you
will see a sudden spike that’s how you
will see a sudden spike that’s how you find a bro tack you don’t have to jump
find a bro tack you don’t have to jump
find a bro tack you don’t have to jump into website you don’t have to spread
into website you don’t have to spread
into website you don’t have to spread the data that’s how you find a growth
the data that’s how you find a growth
the data that’s how you find a growth act and and the bad sad about the growth
act and and the bad sad about the growth
act and and the bad sad about the growth hack is it only works one time it’s only
hack is it only works one time it’s only
hack is it only works one time it’s only work for one team if a certain growth
work for one team if a certain growth
work for one team if a certain growth hack is working for me it’s not going to
hack is working for me it’s not going to
hack is working for me it’s not going to work for you so you have to make sure
work for you so you have to make sure
work for you so you have to make sure you’re constantly changing your
you’re constantly changing your
you’re constantly changing your reputation or experimentation that’s
reputation or experimentation that’s
reputation or experimentation that’s what growth marketing is we have it app
what growth marketing is we have it app
what growth marketing is we have it app we have a website but there is a proper
we have a website but there is a proper
we have a website but there is a proper process of building a website or an app
process of building a website or an app
process of building a website or an app from point A to point B so let’s take an
from point A to point B so let’s take an
from point A to point B so let’s take an example there’s a pirate funnel the
example there’s a pirate funnel the
example there’s a pirate funnel the pirate flow concept was coined by dave
pirate flow concept was coined by dave
pirate flow concept was coined by dave McClure X founder of 500 startups now
McClure X founder of 500 startups now
McClure X founder of 500 startups now talking about the Pakistani scenario
talking about the Pakistani scenario
talking about the Pakistani scenario Pakistani scenario if we are building an
Pakistani scenario if we are building an
Pakistani scenario if we are building an application so our first and foremost
application so our first and foremost
application so our first and foremost responsibility is to get the revenue
responsibility is to get the revenue
responsibility is to get the revenue because we have investors on board who
because we have investors on board who
because we have investors on board who are tied to the compounding mentality
are tied to the compounding mentality
are tied to the compounding mentality because they are X bankers and they will
because they are X bankers and they will
because they are X bankers and they will ask you to compound the money and you
ask you to compound the money and you
ask you to compound the money and you will eventually break the whole funnel
will eventually break the whole funnel
will eventually break the whole funnel when it comes to the pirate funnel so
when it comes to the pirate funnel so
when it comes to the pirate funnel so pirate funnel is a KPI based framework
pirate funnel is a KPI based framework
pirate funnel is a KPI based framework where you have to launch it you have to
where you have to launch it you have to
where you have to launch it you have to implement it in your application or
implement it in your application or
implement it in your application or website so the first step of the pirate
website so the first step of the pirate
website so the first step of the pirate funnel is awareness is your audience
funnel is awareness is your audience
funnel is awareness is your audience aware with your product
aware with your product
aware with your product second acquisition are there any people
second acquisition are there any people
second acquisition are there any people signing up or reaching to the forest go
signing up or reaching to the forest go
signing up or reaching to the forest go seeing the tutorial in your application
seeing the tutorial in your application
seeing the tutorial in your application third is activation is there any valve
third is activation is there any valve
third is activation is there any valve woman in your application or exists and
woman in your application or exists and
woman in your application or exists and another messaging application fourth is
another messaging application fourth is
another messaging application fourth is retention are people coming back to your
retention are people coming back to your
retention are people coming back to your application or website fifth revenue
application or website fifth revenue
application or website fifth revenue once you have built a community for your
once you have built a community for your
once you have built a community for your products one they are daily active users
products one they are daily active users
products one they are daily active users you can only move to revenue after these
you can only move to revenue after these
you can only move to revenue after these points the last comes referral problem
points the last comes referral problem
points the last comes referral problem with our ecosystem as we have reversed
with our ecosystem as we have reversed
with our ecosystem as we have reversed this whole cycle revenues on the top
this whole cycle revenues on the top
this whole cycle revenues on the top retention is on the second awareness
retention is on the second awareness
retention is on the second awareness somewhere the last points so you have to
somewhere the last points so you have to
somewhere the last points so you have to make sure there is a proper funnel for
make sure there is a proper funnel for
make sure there is a proper funnel for your product
most of the products most of the
most of the products most of the startups usually confuse themselves
startups usually confuse themselves
startups usually confuse themselves between the verity metrics and the
between the verity metrics and the
between the verity metrics and the actionable metrics what are the vanity
actionable metrics what are the vanity
actionable metrics what are the vanity metrics what are the actionable metrics
metrics what are the actionable metrics
metrics what are the actionable metrics I’ve shared them few have actually a few
I’ve shared them few have actually a few
I’ve shared them few have actually a few of them some of them are downloads
of them some of them are downloads
of them some of them are downloads signups logins so how many of you have
signups logins so how many of you have
signups logins so how many of you have recently shared your 10,000 downloads in
recently shared your 10,000 downloads in
recently shared your 10,000 downloads in a day who else have celebrated it who
a day who else have celebrated it who
a day who else have celebrated it who else will celebrate it who else will
else will celebrate it who else will
else will celebrate it who else will celebrate 100k users for their
celebrate 100k users for their
celebrate 100k users for their applications congratulations you’re
applications congratulations you’re
applications congratulations you’re going to literally kill your ID or your
going to literally kill your ID or your
going to literally kill your ID or your product let’s talk about downloads first
product let’s talk about downloads first
product let’s talk about downloads first your application have 200k downloads oh
your application have 200k downloads oh
your application have 200k downloads oh my god we have achieved the product
my god we have achieved the product
my god we have achieved the product market fit let’s rush towards investors
market fit let’s rush towards investors
market fit let’s rush towards investors we are in an investor meeting so we have
we are in an investor meeting so we have
we are in an investor meeting so we have 200k downloads and we are looking for 1
200k downloads and we are looking for 1
200k downloads and we are looking for 1 million of investment if your product
million of investment if your product
million of investment if your product has a good marketing if you are able to
has a good marketing if you are able to
has a good marketing if you are able to create that awareness so everybody has
create that awareness so everybody has
create that awareness so everybody has to download your application in order to
to download your application in order to
to download your application in order to use it nobody can use it without
use it nobody can use it without
use it nobody can use it without downloading your application so why are
downloading your application so why are
downloading your application so why are you celebrating download as a metric
you celebrating download as a metric
you celebrating download as a metric what you have to focus is what people
what you have to focus is what people
what you have to focus is what people are doing after downloading your
are doing after downloading your
are doing after downloading your application
application
application are they completing the first step are
are they completing the first step are
are they completing the first step are they seeing the tutorial are their
they seeing the tutorial are their
they seeing the tutorial are their messaging are they are sending the voice
messaging are they are sending the voice
messaging are they are sending the voice messages or whatever your application
messages or whatever your application
messages or whatever your application features are you have to make sure you
features are you have to make sure you
features are you have to make sure you are not felling into vanity metrics
are not felling into vanity metrics
are not felling into vanity metrics vanity metrics will not tell you
vanity metrics will not tell you
vanity metrics will not tell you anything about how you can grow your
anything about how you can grow your
anything about how you can grow your startup a good data is considered which
startup a good data is considered which
startup a good data is considered which can change the behavior of your business
can change the behavior of your business
can change the behavior of your business if there is tons of there are millions
if there is tons of there are millions
if there is tons of there are millions of emails millions of stats millions of
of emails millions of stats millions of
of emails millions of stats millions of recordings and if you are not changing
recordings and if you are not changing
recordings and if you are not changing the behavior of your business so that
the behavior of your business so that
the behavior of your business so that means you have a bad data a good data
means you have a bad data a good data
means you have a bad data a good data will always change the behavior of your
will always change the behavior of your
will always change the behavior of your business of your applications one more
business of your applications one more
business of your applications one more thing I would like to share while
thing I would like to share while
thing I would like to share while launching an application or any tech
launching an application or any tech
launching an application or any tech product because 90% of our startups and
product because 90% of our startups and
product because 90% of our startups and ecosystem are tech products so we
ecosystem are tech products so we
ecosystem are tech products so we usually rely on launching a product with
usually rely on launching a product with
usually rely on launching a product with a boom
a boom
a boom it should have at least thousand one
it should have at least thousand one
it should have at least thousand one features that’s how we plan things it
features that’s how we plan things it
features that’s how we plan things it should have two thousand features it
should have two thousand features it
should have two thousand features it should have three thousand features okay
should have three thousand features okay
should have three thousand features okay so we have a really great team and we
so we have a really great team and we
so we have a really great team and we have spent a quality time in building
have spent a quality time in building
have spent a quality time in building this great product and you know what we
this great product and you know what we
this great product and you know what we do our first test users are our friends
do our first test users are our friends
do our first test users are our friends and family friends and family are the
and family friends and family are the
and family friends and family are the most useless person medical testing a
most useless person medical testing a
most useless person medical testing a product because they are only going to
product because they are only going to
product because they are only going to say congrats and masala you are not
say congrats and masala you are not
say congrats and masala you are not going to get quality feedback from your
going to get quality feedback from your
going to get quality feedback from your friends and family once you have
friends and family once you have
friends and family once you have launched your application you have to
launched your application you have to
launched your application you have to quickly find the market who can relate
quickly find the market who can relate
quickly find the market who can relate to it
to it
to it analytics for the startup is all about
analytics for the startup is all about
analytics for the startup is all about finding the right product for the right
finding the right product for the right
finding the right product for the right market so there is a tool for it if
market so there is a tool for it if
market so there is a tool for it if you’re not getting care quality reviews
you’re not getting care quality reviews
you’re not getting care quality reviews if you’re not getting quality feedbacks
if you’re not getting quality feedbacks
if you’re not getting quality feedbacks for your product usability hub calm
for your product usability hub calm
for your product usability hub calm usability hub calm is a crowdsource
usability hub calm is a crowdsource
usability hub calm is a crowdsource platform where you can pay dollar $20 30
platform where you can pay dollar $20 30
platform where you can pay dollar $20 30 and that perp outsource platform will
and that perp outsource platform will
and that perp outsource platform will provide you 10 or 15 test users who are
provide you 10 or 15 test users who are
provide you 10 or 15 test users who are going to test your application and we’re
going to test your application and we’re
going to test your application and we’re going to provide you geniune feedbacks
going to provide you geniune feedbacks
going to provide you geniune feedbacks so that you can actually implement those
so that you can actually implement those
so that you can actually implement those feedbacks in your product and you can
feedbacks in your product and you can
feedbacks in your product and you can make quick changes or else try to find
make quick changes or else try to find
make quick changes or else try to find the target market who can actually
the target market who can actually
the target market who can actually relate to it my friends and family is
relate to it my friends and family is
relate to it my friends and family is only going to pat me on the back and
only going to pat me on the back and
only going to pat me on the back and there are gave me any any constructive
there are gave me any any constructive
there are gave me any any constructive feedback so make sure the first test
feedback so make sure the first test
feedback so make sure the first test users should be the ones who are going
users should be the ones who are going
users should be the ones who are going to convert your audience eventually you
to convert your audience eventually you
to convert your audience eventually you just cannot take this risk with your
just cannot take this risk with your
just cannot take this risk with your product in the initial days then coming
product in the initial days then coming
product in the initial days then coming to how to use the already gathered data
to how to use the already gathered data
to how to use the already gathered data so let’s say I have emails because I
so let’s say I have emails because I
so let’s say I have emails because I spent approximately 1 million in
spent approximately 1 million in
spent approximately 1 million in marketing so I have approximately 300
marketing so I have approximately 300
marketing so I have approximately 300 emails 300k emails I have phone numbers
emails 300k emails I have phone numbers
emails 300k emails I have phone numbers so once we have the phone numbers what
so once we have the phone numbers what
so once we have the phone numbers what the Pakistanis are going to do sorry for
the Pakistanis are going to do sorry for
the Pakistanis are going to do sorry for using this word so frequently is there
using this word so frequently is there
using this word so frequently is there any SMS API so that we can frustrate
any SMS API so that we can frustrate
any SMS API so that we can frustrate hell out of the user who are the SMS
hell out of the user who are the SMS
hell out of the user who are the SMS service providers so that we can send
service providers so that we can send
service providers so that we can send them messages every every second
them messages every every second
them messages every every second we have emails come on let’s spam hell
we have emails come on let’s spam hell
we have emails come on let’s spam hell out of them let’s let’s wage this war
out of them let’s let’s wage this war
out of them let’s let’s wage this war let’s send thousand emails per second is
let’s send thousand emails per second is
let’s send thousand emails per second is there a tool for that is that possible
there a tool for that is that possible
there a tool for that is that possible once we have the emails there should be
once we have the emails there should be
once we have the emails there should be an email sequence let’s take a real
an email sequence let’s take a real
an email sequence let’s take a real world example guys so I’m planning to
world example guys so I’m planning to
world example guys so I’m planning to buy a pair of jeans I’m entering into
buy a pair of jeans I’m entering into
buy a pair of jeans I’m entering into the Outfitters store would you like if a
the Outfitters store would you like if a
the Outfitters store would you like if a salesperson will hold your hand like
salesperson will hold your hand like
salesperson will hold your hand like this and will take you everywhere come
this and will take you everywhere come
this and will take you everywhere come on come on come come on let’s go let’s
on come on come come on let’s go let’s
on come on come come on let’s go let’s go let’s go let’s go buy this buy this
go let’s go let’s go buy this buy this
go let’s go let’s go buy this buy this buy this buy this buy this it’s called
buy this buy this buy this it’s called
buy this buy this buy this it’s called interruption marketing interruption
interruption marketing interruption
interruption marketing interruption marketing brings out the worst in
marketing brings out the worst in
marketing brings out the worst in customer people talk about retargeting
customer people talk about retargeting
customer people talk about retargeting people emphasis about retargeting if a
people emphasis about retargeting if a
people emphasis about retargeting if a visitor is on your website he or she
visitor is on your website he or she
visitor is on your website he or she should be served with your ads 24/7
should be served with your ads 24/7
should be served with your ads 24/7 round the clock 365 days you have
round the clock 365 days you have
round the clock 365 days you have actually lost a customer by bringing out
actually lost a customer by bringing out
actually lost a customer by bringing out a worse in him or her you have to make
a worse in him or her you have to make
a worse in him or her you have to make sure there’s a proper sequence of your
sure there’s a proper sequence of your
sure there’s a proper sequence of your emails we are going for the email email
emails we are going for the email email
emails we are going for the email email marketing if you have the data you don’t
marketing if you have the data you don’t
marketing if you have the data you don’t have to send them messages you have to
have to send them messages you have to
have to send them messages you have to make weekly calls or a monthly calls
make weekly calls or a monthly calls
make weekly calls or a monthly calls that we find out we noticed you availa
that we find out we noticed you availa
that we find out we noticed you availa our services but somehow you never
our services but somehow you never
our services but somehow you never return is there any mistake from our
return is there any mistake from our
return is there any mistake from our site we would like to give you 10% off
site we would like to give you 10% off
site we would like to give you 10% off is there any mistake from our service
is there any mistake from our service
is there any mistake from our service side would you have to give some
side would you have to give some
side would you have to give some feedbacks but no we don’t care about the
feedbacks but no we don’t care about the
feedbacks but no we don’t care about the feedbacks you don’t know why because we
feedbacks you don’t know why because we
feedbacks you don’t know why because we have $1,000,000 in funding already so
have $1,000,000 in funding already so
have $1,000,000 in funding already so the funding part usually kills the data
the funding part usually kills the data
the funding part usually kills the data side of our startups if I talk about the
side of our startups if I talk about the
side of our startups if I talk about the lean analytics running a business
lean analytics running a business
lean analytics running a business running the startup is all about being
running the startup is all about being
running the startup is all about being lean so if I talk about myself I have
lean so if I talk about myself I have
lean so if I talk about myself I have this fare on my stomach so I have to be
this fare on my stomach so I have to be
this fare on my stomach so I have to be lean in order to spend a healthy life
lean in order to spend a healthy life
lean in order to spend a healthy life same is the case with business you have
same is the case with business you have
same is the case with business you have to go Leon expenses you don’t have to
to go Leon expenses you don’t have to
to go Leon expenses you don’t have to hire two office boys you don’t have to
hire two office boys you don’t have to
hire two office boys you don’t have to focus on
focus on
focus on FET metrics lead analytics is all about
FET metrics lead analytics is all about
FET metrics lead analytics is all about you are reading out likes shares
you are reading out likes shares
you are reading out likes shares downloads daily unique visitors their
downloads daily unique visitors their
downloads daily unique visitors their daily website result all that stuff you
daily website result all that stuff you
daily website result all that stuff you have to focus on the lean metrics so
have to focus on the lean metrics so
have to focus on the lean metrics so let’s say if you have an application
let’s say if you have an application
let’s say if you have an application just like Facebook just like whatsapp
just like Facebook just like whatsapp
just like Facebook just like whatsapp what was the reason whatsapp and
what was the reason whatsapp and
what was the reason whatsapp and Facebook has gone this big let’s talk
Facebook has gone this big let’s talk
Facebook has gone this big let’s talk about their metrics first I’m sure they
about their metrics first I’m sure they
about their metrics first I’m sure they have billions of downloads have you ever
have billions of downloads have you ever
have billions of downloads have you ever seen Mark Zuckerberg talking about
seen Mark Zuckerberg talking about
seen Mark Zuckerberg talking about billions of downloads anybody know one
billions of downloads anybody know one
billions of downloads anybody know one okay if so I guess it’s just one or two
okay if so I guess it’s just one or two
okay if so I guess it’s just one or two times he usually talks about daily
times he usually talks about daily
times he usually talks about daily active users or monthly active users am
active users or monthly active users am
active users or monthly active users am i right okay so why talks about daily
i right okay so why talks about daily
i right okay so why talks about daily active users and monthly active users
active users and monthly active users
active users and monthly active users it shows the momentum of an application
it shows the momentum of an application
it shows the momentum of an application it’s alive people are using it it has
it’s alive people are using it it has
it’s alive people are using it it has helped the product market fit product
helped the product market fit product
helped the product market fit product has actually blended with the market
has actually blended with the market
has actually blended with the market that’s what you have to focus on daily
that’s what you have to focus on daily
that’s what you have to focus on daily active users monthly active users weekly
active users monthly active users weekly
active users monthly active users weekly active users if you are not getting
active users if you are not getting
active users if you are not getting these metrics and per onboard if you’re
these metrics and per onboard if you’re
these metrics and per onboard if you’re not hitting the mark if you’re not
not hitting the mark if you’re not
not hitting the mark if you’re not getting if you have two thousand
getting if you have two thousand
getting if you have two thousand downloads and if you have 50 daily
downloads and if you have 50 daily
downloads and if you have 50 daily active users trust me it’s more than
active users trust me it’s more than
active users trust me it’s more than enough you don’t have to worry about the
enough you don’t have to worry about the
enough you don’t have to worry about the downloads you don’t have to worry about
downloads you don’t have to worry about
downloads you don’t have to worry about the signups
the signups
the signups if you have 50 or 60 daily active users
if you have 50 or 60 daily active users
if you have 50 or 60 daily active users out of 2,000 downloads you can actually
out of 2,000 downloads you can actually
out of 2,000 downloads you can actually grow your shot up from there you have to
grow your shot up from there you have to
grow your shot up from there you have to just make sure the quality is there you
just make sure the quality is there you
just make sure the quality is there you are not willing on the quality the
are not willing on the quality the
are not willing on the quality the customer support is there the feedbacks
customer support is there the feedbacks
customer support is there the feedbacks are there when we launch an application
are there when we launch an application
are there when we launch an application we totally forgot to take the feedbacks
we totally forgot to take the feedbacks
we totally forgot to take the feedbacks how do we take feedbacks
how do we take feedbacks
how do we take feedbacks by placing a call by sending an email
by placing a call by sending an email
by placing a call by sending an email unfortunately nowadays nobody wants to
unfortunately nowadays nobody wants to
unfortunately nowadays nobody wants to attend a call so if we talk about tech
attend a call so if we talk about tech
attend a call so if we talk about tech product so tech products do send forms
product so tech products do send forms
product so tech products do send forms within the app but nobody fills out the
within the app but nobody fills out the
within the app but nobody fills out the form nobody has the time to fill out the
form nobody has the time to fill out the
form nobody has the time to fill out the form so how are we going to get the
form so how are we going to get the
form so how are we going to get the feedbacks again coming back to the
feedbacks again coming back to the
feedbacks again coming back to the sequence you have to follow a sequence
sequence you have to follow a sequence
sequence you have to follow a sequence that cannot frustrate your user if your
that cannot frustrate your user if your
that cannot frustrate your user if your user is ignoring the feedback form at
user is ignoring the feedback form at
user is ignoring the feedback form at this
this
this at the very second so there should be a
at the very second so there should be a
at the very second so there should be a sequence set after 48 hours that’s our
sequence set after 48 hours that’s our
sequence set after 48 hours that’s our Facebook Twitter and all the big
Facebook Twitter and all the big
Facebook Twitter and all the big platform does they did not DS hell out
platform does they did not DS hell out
platform does they did not DS hell out of you just to make sure they are
of you just to make sure they are
of you just to make sure they are getting the feedback Facebook is still
getting the feedback Facebook is still
getting the feedback Facebook is still growing by taking customers feedback
growing by taking customers feedback
growing by taking customers feedback they would have come so far if there
they would have come so far if there
they would have come so far if there were no habit of taking feedbacks and
were no habit of taking feedbacks and
were no habit of taking feedbacks and growing with the data and growing with
growing with the data and growing with
growing with the data and growing with the analytics did not focus on likes
the analytics did not focus on likes
the analytics did not focus on likes shares comment
shares comment
shares comment just focus on one metric that matters
just focus on one metric that matters
just focus on one metric that matters find a grow tack implement a grow tack
find a grow tack implement a grow tack
find a grow tack implement a grow tack discarded grow tack find are you grow
discarded grow tack find are you grow
discarded grow tack find are you grow tack experiment find experiment find
tack experiment find experiment find
tack experiment find experiment find that’s all lean analytics is all about
that’s all lean analytics is all about
that’s all lean analytics is all about thank you
thank you
thank you [Applause]
company which was selected today in the Google Launchpad is with technology
Brewer startup because everybody has
Brewer startup because everybody has data everybody has plans everybody has
data everybody has plans everybody has
data everybody has plans everybody has goal but the problem is we did not act
goal but the problem is we did not act
goal but the problem is we did not act upon the data when it comes to growing a
upon the data when it comes to growing a
upon the data when it comes to growing a start-up so how many of us over here are
start-up so how many of us over here are
start-up so how many of us over here are already started founders how many of you
already started founders how many of you
already started founders how many of you are planning to form a startup how many
are planning to form a startup how many
are planning to form a startup how many of you are prepared to see the dark side
of you are prepared to see the dark side
of you are prepared to see the dark side how many of you think you can grow by
how many of you think you can grow by
how many of you think you can grow by learn ok let’s get into it let’s dig
learn ok let’s get into it let’s dig
learn ok let’s get into it let’s dig into the data what we are not succeeding
into the data what we are not succeeding
into the data what we are not succeeding as a Pakistani startup ecosystem so
as a Pakistani startup ecosystem so
as a Pakistani startup ecosystem so let’s take an example if Pakistan is
let’s take an example if Pakistan is
let’s take an example if Pakistan is producing 100 or
and since person if you’re not going no
and since person if you’re not going no okay they’re possible if here it’s
okay they’re possible if here it’s
okay they’re possible if here it’s working I guess now so am i audible okay
working I guess now so am i audible okay
working I guess now so am i audible okay so how to implement a lean analytics
so how to implement a lean analytics
so how to implement a lean analytics into your startup and how to grow is
into your startup and how to grow is
into your startup and how to grow is step by step by learning the data so
step by step by learning the data so
step by step by learning the data so first thing is all of us have an idea
first thing is all of us have an idea
first thing is all of us have an idea but we do lack on the resources we don’t
but we do lack on the resources we don’t
but we do lack on the resources we don’t have resources so let’s say if I am a
have resources so let’s say if I am a
have resources so let’s say if I am a marketeer and I have a software idea but
marketeer and I have a software idea but
marketeer and I have a software idea but unfortunately I have to look for a
unfortunately I have to look for a
unfortunately I have to look for a co-founder who can build me a software
co-founder who can build me a software
co-founder who can build me a software so I’ll wait for 12 months 14 months or
so I’ll wait for 12 months 14 months or
so I’ll wait for 12 months 14 months or 15 months and unfortunately I’ll have to
15 months and unfortunately I’ll have to
15 months and unfortunately I’ll have to worry that idea so in nowadays in modern
worry that idea so in nowadays in modern
worry that idea so in nowadays in modern world you don’t actually have to wait
world you don’t actually have to wait
world you don’t actually have to wait for all these things there are tools for
for all these things there are tools for
for all these things there are tools for everything so how many of you know if
everything so how many of you know if
everything so how many of you know if you’re not a coder you can build an
you’re not a coder you can build an
you’re not a coder you can build an entire website or an entire application
entire website or an entire application
entire website or an entire application there are tools available for it so let
there are tools available for it so let
there are tools available for it so let me name one tool bubble dot is the
me name one tool bubble dot is the
me name one tool bubble dot is the bubble dot is is the tool which lets you
bubble dot is is the tool which lets you
bubble dot is is the tool which lets you build a whole application a whole over
build a whole application a whole over
build a whole application a whole over like platform and you are good to launch
like platform and you are good to launch
like platform and you are good to launch your product you are good to test your
your product you are good to test your
your product you are good to test your product talking about the analysis the
product talking about the analysis the
product talking about the analysis the basic definition of analytics is just a
basic definition of analytics is just a
basic definition of analytics is just a measurement or a movement towards your
measurement or a movement towards your
measurement or a movement towards your business goals we do not focus on a
business goals we do not focus on a
business goals we do not focus on a metric we focus on a lot of metrics so
metric we focus on a lot of metrics so
metric we focus on a lot of metrics so I’m going to share a notion coined by
I’m going to share a notion coined by
I’m going to share a notion coined by Alistair Crowell it’s called one metric
Alistair Crowell it’s called one metric
Alistair Crowell it’s called one metric that matter
that matter
that matter also known as Om TM so let’s say if you
also known as Om TM so let’s say if you
also known as Om TM so let’s say if you are an e-commerce store so for an
are an e-commerce store so for an
are an e-commerce store so for an e-commerce store you don’t have to focus
e-commerce store you don’t have to focus
e-commerce store you don’t have to focus on the number of users or how many
on the number of users or how many
on the number of users or how many visitors you are getting on your website
visitors you are getting on your website
visitors you are getting on your website what you have to focus is on the number
what you have to focus is on the number
what you have to focus is on the number of purchases that’s your OMT and one
of purchases that’s your OMT and one
of purchases that’s your OMT and one metric that matters for your business
metric that matters for your business
metric that matters for your business and all other metrics are useless you
and all other metrics are useless you
and all other metrics are useless you don’t have to focus on number of likes
don’t have to focus on number of likes
don’t have to focus on number of likes you don’t have to focus on number of
you don’t have to focus on number of
you don’t have to focus on number of shares you don’t have to focus of daily
shares you don’t have to focus of daily
shares you don’t have to focus of daily unique visitors you have to focus on
unique visitors you have to focus on
unique visitors you have to focus on purchases
purchases
purchases that’s your om TM and if we talk about
that’s your om TM and if we talk about
that’s your om TM and if we talk about growth hack the most flashy word the
growth hack the most flashy word the
growth hack the most flashy word the most buzz word a lot of people say it’s
most buzz word a lot of people say it’s
most buzz word a lot of people say it’s a magic it’s not a magic there is a
a magic it’s not a magic there is a
a magic it’s not a magic there is a scientific process behind finding a
scientific process behind finding a
scientific process behind finding a growth act so I’m quickly going to share
growth act so I’m quickly going to share
growth act so I’m quickly going to share how to find a growth hack first we have
how to find a growth hack first we have
how to find a growth hack first we have talked about the OM TM every business
talked about the OM TM every business
talked about the OM TM every business has a no MTM you can have purchase you
has a no MTM you can have purchase you
has a no MTM you can have purchase you can have signups or you can have any OM
can have signups or you can have any OM
can have signups or you can have any OM TM that matters to your business or
TM that matters to your business or
TM that matters to your business or which can actually drive revenue so what
which can actually drive revenue so what
which can actually drive revenue so what you have to do is you have to build an
you have to do is you have to build an
you have to do is you have to build an ice framework ice framework we call that
ice framework ice framework we call that
ice framework ice framework we call that I for impact see for confidence II for
I for impact see for confidence II for
I for impact see for confidence II for ease we we usually come into
ease we we usually come into
ease we we usually come into brainstorming session with our teams but
brainstorming session with our teams but
brainstorming session with our teams but unfortunately when a lot of individuals
unfortunately when a lot of individuals
unfortunately when a lot of individuals are giving suggestion on the ideas we
are giving suggestion on the ideas we
are giving suggestion on the ideas we don’t write them down we don’t have a
don’t write them down we don’t have a
don’t write them down we don’t have a documented plan so what do you have to
documented plan so what do you have to
documented plan so what do you have to do is make four columns force should be
do is make four columns force should be
do is make four columns force should be for the ideas second one for the ice
for the ideas second one for the ice
for the ideas second one for the ice third is for the confidence and the
third is for the confidence and the
third is for the confidence and the fourth is for the ease so you have to
fourth is for the ease so you have to
fourth is for the ease so you have to score every idea relevantly in each
score every idea relevantly in each
score every idea relevantly in each column so let’s say I am giving an idea
column so let’s say I am giving an idea
column so let’s say I am giving an idea let’s launch an email marketing campaign
let’s launch an email marketing campaign
let’s launch an email marketing campaign in order to raise over om TM they are
in order to raise over om TM they are
in order to raise over om TM they are purchases so my email marketing idea in
purchases so my email marketing idea in
purchases so my email marketing idea in the impact column this email marketing
the impact column this email marketing
the impact column this email marketing has an impact all the team members will
has an impact all the team members will
has an impact all the team members will give a certain score to the impact
give a certain score to the impact
give a certain score to the impact column that is 8 are we confident we can
column that is 8 are we confident we can
column that is 8 are we confident we can pull this off for how easy it is 5 you
pull this off for how easy it is 5 you
pull this off for how easy it is 5 you have to calculate every idea step by
have to calculate every idea step by
have to calculate every idea step by step idea with the highest score wins
step idea with the highest score wins
step idea with the highest score wins their opportunity to be tested first you
their opportunity to be tested first you
their opportunity to be tested first you have to experiment join you 30 ideas
have to experiment join you 30 ideas
have to experiment join you 30 ideas daily the one which is meeting the
daily the one which is meeting the
daily the one which is meeting the highest score keep on experimenting
highest score keep on experimenting
highest score keep on experimenting there and you will eventually find an
there and you will eventually find an
there and you will eventually find an idea which will which will eventually
idea which will which will eventually
idea which will which will eventually bring you know huge amount of sales or
bring you know huge amount of sales or
bring you know huge amount of sales or we’ll change the face of analytics you
we’ll change the face of analytics you
we’ll change the face of analytics you will see a sudden spike that’s how you
will see a sudden spike that’s how you
will see a sudden spike that’s how you find a bro tack you don’t have to jump
find a bro tack you don’t have to jump
find a bro tack you don’t have to jump into website you don’t have to spread
into website you don’t have to spread
into website you don’t have to spread the data that’s how you find a growth
the data that’s how you find a growth
the data that’s how you find a growth act and and the bad sad about the growth
act and and the bad sad about the growth
act and and the bad sad about the growth hack is it only works one time it’s only
hack is it only works one time it’s only
hack is it only works one time it’s only work for one team if a certain growth
work for one team if a certain growth
work for one team if a certain growth hack is working for me it’s not going to
hack is working for me it’s not going to
hack is working for me it’s not going to work for you so you have to make sure
work for you so you have to make sure
work for you so you have to make sure you’re constantly changing your
you’re constantly changing your
you’re constantly changing your reputation or experimentation that’s
reputation or experimentation that’s
reputation or experimentation that’s what growth marketing is we have it app
what growth marketing is we have it app
what growth marketing is we have it app we have a website but there is a proper
we have a website but there is a proper
we have a website but there is a proper process of building a website or an app
process of building a website or an app
process of building a website or an app from point A to point B so let’s take an
from point A to point B so let’s take an
from point A to point B so let’s take an example there’s a pirate funnel the
example there’s a pirate funnel the
example there’s a pirate funnel the pirate flow concept was coined by dave
pirate flow concept was coined by dave
pirate flow concept was coined by dave McClure X founder of 500 startups now
McClure X founder of 500 startups now
McClure X founder of 500 startups now talking about the Pakistani scenario
talking about the Pakistani scenario
talking about the Pakistani scenario Pakistani scenario if we are building an
Pakistani scenario if we are building an
Pakistani scenario if we are building an application so our first and foremost
application so our first and foremost
application so our first and foremost responsibility is to get the revenue
responsibility is to get the revenue
responsibility is to get the revenue because we have investors on board who
because we have investors on board who
because we have investors on board who are tied to the compounding mentality
are tied to the compounding mentality
are tied to the compounding mentality because they are X bankers and they will
because they are X bankers and they will
because they are X bankers and they will ask you to compound the money and you
ask you to compound the money and you
ask you to compound the money and you will eventually break the whole funnel
will eventually break the whole funnel
will eventually break the whole funnel when it comes to the pirate funnel so
when it comes to the pirate funnel so
when it comes to the pirate funnel so pirate funnel is a KPI based framework
pirate funnel is a KPI based framework
pirate funnel is a KPI based framework where you have to launch it you have to
where you have to launch it you have to
where you have to launch it you have to implement it in your application or
implement it in your application or
implement it in your application or website so the first step of the pirate
website so the first step of the pirate
website so the first step of the pirate funnel is awareness is your audience
funnel is awareness is your audience
funnel is awareness is your audience aware with your product
aware with your product
aware with your product second acquisition are there any people
second acquisition are there any people
second acquisition are there any people signing up or reaching to the forest go
signing up or reaching to the forest go
signing up or reaching to the forest go seeing the tutorial in your application
seeing the tutorial in your application
seeing the tutorial in your application third is activation is there any valve
third is activation is there any valve
third is activation is there any valve woman in your application or exists and
woman in your application or exists and
woman in your application or exists and another messaging application fourth is
another messaging application fourth is
another messaging application fourth is retention are people coming back to your
retention are people coming back to your
retention are people coming back to your application or website fifth revenue
application or website fifth revenue
application or website fifth revenue once you have built a community for your
once you have built a community for your
once you have built a community for your products one they are daily active users
products one they are daily active users
products one they are daily active users you can only move to revenue after these
you can only move to revenue after these
you can only move to revenue after these points the last comes referral problem
points the last comes referral problem
points the last comes referral problem with our ecosystem as we have reversed
with our ecosystem as we have reversed
with our ecosystem as we have reversed this whole cycle revenues on the top
this whole cycle revenues on the top
this whole cycle revenues on the top retention is on the second awareness
retention is on the second awareness
retention is on the second awareness somewhere the last points so you have to
somewhere the last points so you have to
somewhere the last points so you have to make sure there is a proper funnel for
make sure there is a proper funnel for
make sure there is a proper funnel for your product
most of the products most of the
most of the products most of the startups usually confuse themselves
startups usually confuse themselves
startups usually confuse themselves between the verity metrics and the
between the verity metrics and the
between the verity metrics and the actionable metrics what are the vanity
actionable metrics what are the vanity
actionable metrics what are the vanity metrics what are the actionable metrics
metrics what are the actionable metrics
metrics what are the actionable metrics I’ve shared them few have actually a few
I’ve shared them few have actually a few
I’ve shared them few have actually a few of them some of them are downloads
of them some of them are downloads
of them some of them are downloads signups logins so how many of you have
signups logins so how many of you have
signups logins so how many of you have recently shared your 10,000 downloads in
recently shared your 10,000 downloads in
recently shared your 10,000 downloads in a day who else have celebrated it who
a day who else have celebrated it who
a day who else have celebrated it who else will celebrate it who else will
else will celebrate it who else will
else will celebrate it who else will celebrate 100k users for their
celebrate 100k users for their
celebrate 100k users for their applications congratulations you’re
applications congratulations you’re
applications congratulations you’re going to literally kill your ID or your
going to literally kill your ID or your
going to literally kill your ID or your product let’s talk about downloads first
product let’s talk about downloads first
product let’s talk about downloads first your application have 200k downloads oh
your application have 200k downloads oh
your application have 200k downloads oh my god we have achieved the product
my god we have achieved the product
my god we have achieved the product market fit let’s rush towards investors
market fit let’s rush towards investors
market fit let’s rush towards investors we are in an investor meeting so we have
we are in an investor meeting so we have
we are in an investor meeting so we have 200k downloads and we are looking for 1
200k downloads and we are looking for 1
200k downloads and we are looking for 1 million of investment if your product
million of investment if your product
million of investment if your product has a good marketing if you are able to
has a good marketing if you are able to
has a good marketing if you are able to create that awareness so everybody has
create that awareness so everybody has
create that awareness so everybody has to download your application in order to
to download your application in order to
to download your application in order to use it nobody can use it without
use it nobody can use it without
use it nobody can use it without downloading your application so why are
downloading your application so why are
downloading your application so why are you celebrating download as a metric
you celebrating download as a metric
you celebrating download as a metric what you have to focus is what people
what you have to focus is what people
what you have to focus is what people are doing after downloading your
are doing after downloading your
are doing after downloading your application
application
application are they completing the first step are
are they completing the first step are
are they completing the first step are they seeing the tutorial are their
they seeing the tutorial are their
they seeing the tutorial are their messaging are they are sending the voice
messaging are they are sending the voice
messaging are they are sending the voice messages or whatever your application
messages or whatever your application
messages or whatever your application features are you have to make sure you
features are you have to make sure you
features are you have to make sure you are not felling into vanity metrics
are not felling into vanity metrics
are not felling into vanity metrics vanity metrics will not tell you
vanity metrics will not tell you
vanity metrics will not tell you anything about how you can grow your
anything about how you can grow your
anything about how you can grow your startup a good data is considered which
startup a good data is considered which
startup a good data is considered which can change the behavior of your business
can change the behavior of your business
can change the behavior of your business if there is tons of there are millions
if there is tons of there are millions
if there is tons of there are millions of emails millions of stats millions of
of emails millions of stats millions of
of emails millions of stats millions of recordings and if you are not changing
recordings and if you are not changing
recordings and if you are not changing the behavior of your business so that
the behavior of your business so that
the behavior of your business so that means you have a bad data a good data
means you have a bad data a good data
means you have a bad data a good data will always change the behavior of your
will always change the behavior of your
will always change the behavior of your business of your applications one more
business of your applications one more
business of your applications one more thing I would like to share while
thing I would like to share while
thing I would like to share while launching an application or any tech
launching an application or any tech
launching an application or any tech product because 90% of our startups and
product because 90% of our startups and
product because 90% of our startups and ecosystem are tech products so we
ecosystem are tech products so we
ecosystem are tech products so we usually rely on launching a product with
usually rely on launching a product with
usually rely on launching a product with a boom
a boom
a boom it should have at least thousand one
it should have at least thousand one
it should have at least thousand one features that’s how we plan things it
features that’s how we plan things it
features that’s how we plan things it should have two thousand features it
should have two thousand features it
should have two thousand features it should have three thousand features okay
should have three thousand features okay
should have three thousand features okay so we have a really great team and we
so we have a really great team and we
so we have a really great team and we have spent a quality time in building
have spent a quality time in building
have spent a quality time in building this great product and you know what we
this great product and you know what we
this great product and you know what we do our first test users are our friends
do our first test users are our friends
do our first test users are our friends and family friends and family are the
and family friends and family are the
and family friends and family are the most useless person medical testing a
most useless person medical testing a
most useless person medical testing a product because they are only going to
product because they are only going to
product because they are only going to say congrats and masala you are not
say congrats and masala you are not
say congrats and masala you are not going to get quality feedback from your
going to get quality feedback from your
going to get quality feedback from your friends and family once you have
friends and family once you have
friends and family once you have launched your application you have to
launched your application you have to
launched your application you have to quickly find the market who can relate
quickly find the market who can relate
quickly find the market who can relate to it
to it
to it analytics for the startup is all about
analytics for the startup is all about
analytics for the startup is all about finding the right product for the right
finding the right product for the right
finding the right product for the right market so there is a tool for it if
market so there is a tool for it if
market so there is a tool for it if you’re not getting care quality reviews
you’re not getting care quality reviews
you’re not getting care quality reviews if you’re not getting quality feedbacks
if you’re not getting quality feedbacks
if you’re not getting quality feedbacks for your product usability hub calm
for your product usability hub calm
for your product usability hub calm usability hub calm is a crowdsource
usability hub calm is a crowdsource
usability hub calm is a crowdsource platform where you can pay dollar $20 30
platform where you can pay dollar $20 30
platform where you can pay dollar $20 30 and that perp outsource platform will
and that perp outsource platform will
and that perp outsource platform will provide you 10 or 15 test users who are
provide you 10 or 15 test users who are
provide you 10 or 15 test users who are going to test your application and we’re
going to test your application and we’re
going to test your application and we’re going to provide you geniune feedbacks
going to provide you geniune feedbacks
going to provide you geniune feedbacks so that you can actually implement those
so that you can actually implement those
so that you can actually implement those feedbacks in your product and you can
feedbacks in your product and you can
feedbacks in your product and you can make quick changes or else try to find
make quick changes or else try to find
make quick changes or else try to find the target market who can actually
the target market who can actually
the target market who can actually relate to it my friends and family is
relate to it my friends and family is
relate to it my friends and family is only going to pat me on the back and
only going to pat me on the back and
only going to pat me on the back and there are gave me any any constructive
there are gave me any any constructive
there are gave me any any constructive feedback so make sure the first test
feedback so make sure the first test
feedback so make sure the first test users should be the ones who are going
users should be the ones who are going
users should be the ones who are going to convert your audience eventually you
to convert your audience eventually you
to convert your audience eventually you just cannot take this risk with your
just cannot take this risk with your
just cannot take this risk with your product in the initial days then coming
product in the initial days then coming
product in the initial days then coming to how to use the already gathered data
to how to use the already gathered data
to how to use the already gathered data so let’s say I have emails because I
so let’s say I have emails because I
so let’s say I have emails because I spent approximately 1 million in
spent approximately 1 million in
spent approximately 1 million in marketing so I have approximately 300
marketing so I have approximately 300
marketing so I have approximately 300 emails 300k emails I have phone numbers
emails 300k emails I have phone numbers
emails 300k emails I have phone numbers so once we have the phone numbers what
so once we have the phone numbers what
so once we have the phone numbers what the Pakistanis are going to do sorry for
the Pakistanis are going to do sorry for
the Pakistanis are going to do sorry for using this word so frequently is there
using this word so frequently is there
using this word so frequently is there any SMS API so that we can frustrate
any SMS API so that we can frustrate
any SMS API so that we can frustrate hell out of the user who are the SMS
hell out of the user who are the SMS
hell out of the user who are the SMS service providers so that we can send
service providers so that we can send
service providers so that we can send them messages every every second
them messages every every second
them messages every every second we have emails come on let’s spam hell
we have emails come on let’s spam hell
we have emails come on let’s spam hell out of them let’s let’s wage this war
out of them let’s let’s wage this war
out of them let’s let’s wage this war let’s send thousand emails per second is
let’s send thousand emails per second is
let’s send thousand emails per second is there a tool for that is that possible
there a tool for that is that possible
there a tool for that is that possible once we have the emails there should be
once we have the emails there should be
once we have the emails there should be an email sequence let’s take a real
an email sequence let’s take a real
an email sequence let’s take a real world example guys so I’m planning to
world example guys so I’m planning to
world example guys so I’m planning to buy a pair of jeans I’m entering into
buy a pair of jeans I’m entering into
buy a pair of jeans I’m entering into the Outfitters store would you like if a
the Outfitters store would you like if a
the Outfitters store would you like if a salesperson will hold your hand like
salesperson will hold your hand like
salesperson will hold your hand like this and will take you everywhere come
this and will take you everywhere come
this and will take you everywhere come on come on come come on let’s go let’s
on come on come come on let’s go let’s
on come on come come on let’s go let’s go let’s go let’s go buy this buy this
go let’s go let’s go buy this buy this
go let’s go let’s go buy this buy this buy this buy this buy this it’s called
buy this buy this buy this it’s called
buy this buy this buy this it’s called interruption marketing interruption
interruption marketing interruption
interruption marketing interruption marketing brings out the worst in
marketing brings out the worst in
marketing brings out the worst in customer people talk about retargeting
customer people talk about retargeting
customer people talk about retargeting people emphasis about retargeting if a
people emphasis about retargeting if a
people emphasis about retargeting if a visitor is on your website he or she
visitor is on your website he or she
visitor is on your website he or she should be served with your ads 24/7
should be served with your ads 24/7
should be served with your ads 24/7 round the clock 365 days you have
round the clock 365 days you have
round the clock 365 days you have actually lost a customer by bringing out
actually lost a customer by bringing out
actually lost a customer by bringing out a worse in him or her you have to make
a worse in him or her you have to make
a worse in him or her you have to make sure there’s a proper sequence of your
sure there’s a proper sequence of your
sure there’s a proper sequence of your emails we are going for the email email
emails we are going for the email email
emails we are going for the email email marketing if you have the data you don’t
marketing if you have the data you don’t
marketing if you have the data you don’t have to send them messages you have to
have to send them messages you have to
have to send them messages you have to make weekly calls or a monthly calls
make weekly calls or a monthly calls
make weekly calls or a monthly calls that we find out we noticed you availa
that we find out we noticed you availa
that we find out we noticed you availa our services but somehow you never
our services but somehow you never
our services but somehow you never return is there any mistake from our
return is there any mistake from our
return is there any mistake from our site we would like to give you 10% off
site we would like to give you 10% off
site we would like to give you 10% off is there any mistake from our service
is there any mistake from our service
is there any mistake from our service side would you have to give some
side would you have to give some
side would you have to give some feedbacks but no we don’t care about the
feedbacks but no we don’t care about the
feedbacks but no we don’t care about the feedbacks you don’t know why because we
feedbacks you don’t know why because we
feedbacks you don’t know why because we have $1,000,000 in funding already so
have $1,000,000 in funding already so
have $1,000,000 in funding already so the funding part usually kills the data
the funding part usually kills the data
the funding part usually kills the data side of our startups if I talk about the
side of our startups if I talk about the
side of our startups if I talk about the lean analytics running a business
lean analytics running a business
lean analytics running a business running the startup is all about being
running the startup is all about being
running the startup is all about being lean so if I talk about myself I have
lean so if I talk about myself I have
lean so if I talk about myself I have this fare on my stomach so I have to be
this fare on my stomach so I have to be
this fare on my stomach so I have to be lean in order to spend a healthy life
lean in order to spend a healthy life
lean in order to spend a healthy life same is the case with business you have
same is the case with business you have
same is the case with business you have to go Leon expenses you don’t have to
to go Leon expenses you don’t have to
to go Leon expenses you don’t have to hire two office boys you don’t have to
hire two office boys you don’t have to
hire two office boys you don’t have to focus on
focus on
focus on FET metrics lead analytics is all about
FET metrics lead analytics is all about
FET metrics lead analytics is all about you are reading out likes shares
you are reading out likes shares
you are reading out likes shares downloads daily unique visitors their
downloads daily unique visitors their
downloads daily unique visitors their daily website result all that stuff you
daily website result all that stuff you
daily website result all that stuff you have to focus on the lean metrics so
have to focus on the lean metrics so
have to focus on the lean metrics so let’s say if you have an application
let’s say if you have an application
let’s say if you have an application just like Facebook just like whatsapp
just like Facebook just like whatsapp
just like Facebook just like whatsapp what was the reason whatsapp and
what was the reason whatsapp and
what was the reason whatsapp and Facebook has gone this big let’s talk
Facebook has gone this big let’s talk
Facebook has gone this big let’s talk about their metrics first I’m sure they
about their metrics first I’m sure they
about their metrics first I’m sure they have billions of downloads have you ever
have billions of downloads have you ever
have billions of downloads have you ever seen Mark Zuckerberg talking about
seen Mark Zuckerberg talking about
seen Mark Zuckerberg talking about billions of downloads anybody know one
billions of downloads anybody know one
billions of downloads anybody know one okay if so I guess it’s just one or two
okay if so I guess it’s just one or two
okay if so I guess it’s just one or two times he usually talks about daily
times he usually talks about daily
times he usually talks about daily active users or monthly active users am
active users or monthly active users am
active users or monthly active users am i right okay so why talks about daily
i right okay so why talks about daily
i right okay so why talks about daily active users and monthly active users
active users and monthly active users
active users and monthly active users it shows the momentum of an application
it shows the momentum of an application
it shows the momentum of an application it’s alive people are using it it has
it’s alive people are using it it has
it’s alive people are using it it has helped the product market fit product
helped the product market fit product
helped the product market fit product has actually blended with the market
has actually blended with the market
has actually blended with the market that’s what you have to focus on daily
that’s what you have to focus on daily
that’s what you have to focus on daily active users monthly active users weekly
active users monthly active users weekly
active users monthly active users weekly active users if you are not getting
active users if you are not getting
active users if you are not getting these metrics and per onboard if you’re
these metrics and per onboard if you’re
these metrics and per onboard if you’re not hitting the mark if you’re not
not hitting the mark if you’re not
not hitting the mark if you’re not getting if you have two thousand
getting if you have two thousand
getting if you have two thousand downloads and if you have 50 daily
downloads and if you have 50 daily
downloads and if you have 50 daily active users trust me it’s more than
active users trust me it’s more than
active users trust me it’s more than enough you don’t have to worry about the
enough you don’t have to worry about the
enough you don’t have to worry about the downloads you don’t have to worry about
downloads you don’t have to worry about
downloads you don’t have to worry about the signups
the signups
the signups if you have 50 or 60 daily active users
if you have 50 or 60 daily active users
if you have 50 or 60 daily active users out of 2,000 downloads you can actually
out of 2,000 downloads you can actually
out of 2,000 downloads you can actually grow your shot up from there you have to
grow your shot up from there you have to
grow your shot up from there you have to just make sure the quality is there you
just make sure the quality is there you
just make sure the quality is there you are not willing on the quality the
are not willing on the quality the
are not willing on the quality the customer support is there the feedbacks
customer support is there the feedbacks
customer support is there the feedbacks are there when we launch an application
are there when we launch an application
are there when we launch an application we totally forgot to take the feedbacks
we totally forgot to take the feedbacks
we totally forgot to take the feedbacks how do we take feedbacks
how do we take feedbacks
how do we take feedbacks by placing a call by sending an email
by placing a call by sending an email
by placing a call by sending an email unfortunately nowadays nobody wants to
unfortunately nowadays nobody wants to
unfortunately nowadays nobody wants to attend a call so if we talk about tech
attend a call so if we talk about tech
attend a call so if we talk about tech product so tech products do send forms
product so tech products do send forms
product so tech products do send forms within the app but nobody fills out the
within the app but nobody fills out the
within the app but nobody fills out the form nobody has the time to fill out the
form nobody has the time to fill out the
form nobody has the time to fill out the form so how are we going to get the
form so how are we going to get the
form so how are we going to get the feedbacks again coming back to the
feedbacks again coming back to the
feedbacks again coming back to the sequence you have to follow a sequence
sequence you have to follow a sequence
sequence you have to follow a sequence that cannot frustrate your user if your
that cannot frustrate your user if your
that cannot frustrate your user if your user is ignoring the feedback form at
user is ignoring the feedback form at
user is ignoring the feedback form at this
this
this at the very second so there should be a
at the very second so there should be a
at the very second so there should be a sequence set after 48 hours that’s our
sequence set after 48 hours that’s our
sequence set after 48 hours that’s our Facebook Twitter and all the big
Facebook Twitter and all the big
Facebook Twitter and all the big platform does they did not DS hell out
platform does they did not DS hell out
platform does they did not DS hell out of you just to make sure they are
of you just to make sure they are
of you just to make sure they are getting the feedback Facebook is still
getting the feedback Facebook is still
getting the feedback Facebook is still growing by taking customers feedback
growing by taking customers feedback
growing by taking customers feedback they would have come so far if there
they would have come so far if there
they would have come so far if there were no habit of taking feedbacks and
were no habit of taking feedbacks and
were no habit of taking feedbacks and growing with the data and growing with
growing with the data and growing with
growing with the data and growing with the analytics did not focus on likes
the analytics did not focus on likes
the analytics did not focus on likes shares comment
shares comment
shares comment just focus on one metric that matters
just focus on one metric that matters
just focus on one metric that matters find a grow tack implement a grow tack
find a grow tack implement a grow tack
find a grow tack implement a grow tack discarded grow tack find are you grow
discarded grow tack find are you grow
discarded grow tack find are you grow tack experiment find experiment find
tack experiment find experiment find
tack experiment find experiment find that’s all lean analytics is all about
that’s all lean analytics is all about
that’s all lean analytics is all about thank you
thank you
thank you [Applause]
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