[Music]
carmen peace that this castro
[Applause]
good morning people or we will tell you
one thing but if you are aware it is worth
but I’m 98 if you want to say that
when I landed in this world there was
this these mobiles who had a nokia
by then or a few ones
how many and now who has a blockade
one out there lost wow is that you look at
only 20 years how have the
things are brutal
[Music]
before what you believe your children will leave
to play
so with this we are living a
authentic revolution because when I
I was born there was neither the iphone nor facebook
ni twitter or spotify ni amazon
instagram mier bien vi newberg ni
even 15 god of mine but how could you
live without having my mother or is this is
a real good revolution the
called emotional revolution because
because for the first time we are living
a situation of our values
we are leaving room for that
more emotional dimension you have seen the
number of young people who are
changing things and precisely today
I come to talk about that and how the
young people we have a vision completely
different completely opposite in the
way of conceiving relationships the
concept of privacy the concept of
private property leisure absolutely
everything and because I talk about reduction of
values because we have put
deep and we have realized that
it’s not a matter of having what it is
question of being
it’s not a matter of having house car
couple a social category no no we
we have stayed with that we have stayed
with something deeper we will see
gentlemen right now talk about products
archaic if we have services we can
live an experience we have not either
of total knowledge we have here in the
pocket the mobiles in which we can
express any data at the click of a mouse
it is more important to develop one
same as a person is more important
attitude skills abilities
So much so that if we think about you
what millennial you know that you buy
a house or a car that is already traveling
some that is sometimes unthinkable
we have other alternatives and
precisely because we have
realized that things are from
who enjoys them
also in relation to this we have
taken advantage of everything that has to
see with the collaborative economy and both
so it’s not just that we go
to coworking if we become modern
but on top of sharing now
We share even the couple because
it’s no longer the weird talking about concepts
like the polyamory that is not so weird
talk about relational guidance now
we do not talk about having a partner as a
label to which we cling but that
we focus more on growing together
together with another person we do not look for
have a university degree there are many
titulitis what nonsense towards what
important is that you know do you have to
stay with that no gentlemen and
that’s precisely why we have achieved
turn the concept of work around
it no no no no no mistake with
I do not mean that we do
all youtubers instagramers influencers
do not
much much much more transcendental
for the first time because right now we have
become fashionable to be entrepreneurial
freelance but above all we talk about
concepts such as the concept of
personal brand of who am I what
capabilities I have and how do I put them
service of others wow what
transcendental
we think this is an opportunity that
have not lived our parents we have
said that it will not heat the chair to
that model of being so that from 7
from morning until five in the afternoon
repeating the same thing for the first time
we can no longer be a luxury not the power
align our vital purpose our
values with our economic activity
to be able to develop as people of the
job
and every time I see more evidence of this
in fact a few months ago I had the great
Experience of living a startup weekend
for those who do not know it is an event in
which the last 150 200 crazy with the
purpose of creating a startup in 54
hours or a weekend
cloistered as you see and of course for me
it was a totally experience
transformative because of course you give
account that is is a site that is a
event that gives you that space to connect
with others to unite people from
different nationalities of different
ages of different fields of knowledge
only for the purpose of building
not to do something that really
we believe and we really go in time
record and of course there you realize that
execute any project is a way
inwardly not in relation to this
revolution you realize that if you do not
you are sure of yourself you will not know
sell your idea if you are not able to give
wings to your team you’re not going to get
reach that goal and precisely the
team that I had for me was an example
of all this an example of wanting
share of wanting to bring value and I
It filled with emotion the realization that
that sharing we have already adopted as
own and is part of our essence
as a human species
people who remind me of this all
days are my kids my chigüín keys or
be the best things that has
last three years ago I have the great
lucky to train a team of
robotics to kids between 10 and 13
years that is that we go they question everything
and you knock down all this every
stereotypes
and that also show me that when
give that space you give that opportunity to
create without prejudice and with all and where
in some way and encourage ideas to
that their creativity because I only
I build with them and only
I intend to accompany you to reach your
respect but I am no authority
because I want them to be the
protagonists I want them
build and make your own truth to
from that road
Gentlemen, this is nothing new
It is know that is fashionable
ski calls these values of
solidarity of work empathy in
team cooperation if the
theory we do not all know what maybe not
we know what maybe we have it so in
account is that the way in which
we demand what the 21st century demands of us
have these values adopted as
own changes the paradigm of the
consumer because because like
we are demanding with ourselves
we are demanding with the brands my
friends for example already consume it
makeup that animal text because no
identifies them does not go according to their
way of seeing things
and so much so that in the end what we’re going
to demand brands is precisely
that ‘s a transfer is a quality
it is a series of values that is that are
that are a little aligned with this
paradigm shift because what I
I have in common with a Russian with a
Eskimo with an American with a
American is precisely that the
values the rejection towards ideas like
corruption can be as it can be
insecurity as there could be so many
things and appreciation for that comfort for
that security for that quality and for a
series of values that we have intrinsic
as our own that define us as a race
human and for the first time we can
understand better between us because I
through social networks through
Youtube
I can see how is the reality of a
Chinese or a pro from an American and
closer to them and open more the
mind
we are at the time of converging to the
floors that we like big bang
theory so you like the physics that
right now, the topic of
the theory of everything to unify also
is happening to us as a society too
is happening globally because
because in the end the values are the
emotions are that thread that drives us
define as race then we will be
increasingly closer to a morality of a
behavior pattern as we live the
globalization in which we can
connect with every person in the world be
whatever
I want to ask you a question I do not know if
you know who knows this room ten
times
well a few other questions what is
this so you must answer me all
who buys reason
well it’s not news, it’s not down
changing the world and you start with him
and precisely because of this on the part of
the values this photograph is of to
little time to be born and I had
only one year
look amazon painted there in a broken what
not tatty with a graffiti mode and there was no
nothing is almost empty is not that a thousand
of man the man is good in this
moment the amazon company was worth 30 thousand
million and did
ostentation of nothing because he
I thought that in the end all the
resources all all the energies had
to always be focused on what
important in the client in contributing
Look what an example of humility value I
it always costs me an example because
people then when I tell this
when we talk about values, people say
that does not a and nonsense that even this
this is not real no and of course when you give
account that the business paradigm
is collecting this reality is already
something else
it’s funny but all these values of
be patient to innovate to work in
team is what has come to place
jeff bezos as the richest man in the
world
they are values that also traditionally
they have been feminine but in reality
we have all and it is our
responsibility to exalt the because
precisely because of the new kind of
consumer that we are brewing we enter
in the era of personal responsibility
and they put the woman in a role
determinant in this new kind of
society with a leadership that they have
interest with them for their way of
communicate for the empathy that they have
therefore cultural or those values that
they have attributed to us from small
in fact I do not know if you have thought about it but
as Javier said they serve all
absolutely all the assistants of
voice are women
wow you see where I’m going, what a coincidence
and it is precisely that it is a cause that
we all hurt men and women and
that makes us mobilize at the macro level
so much so that here in Madrid we went
an example for Spain and for the rest
of europe and the world but we get
plug capital the capitals of
provinces for a cause that is super
not human and that also talks about this
revolution of how we mobilized from
exponential form
from the historical macro perspective
it also makes sense to talk about a
revolution
I think about the French revolution the
French Revolution
at the end he spoke of freedom equality
fraternity and thanks to her today
we have a democracy
this revolution did not come alone it came to
time of the industrial revolution
because because all the changes that are
they produce ideologically almost always
they are united with an economic part
we change the production mode
we change the way socially and with
we change our mentality
it’s no news that we’re
submerged in a digital revolution
we have changed the way to access the
information and even everything that is
everything that is in different fields does not
in health education in all
economic sectors
and with it the revolution will come
emotional the emotional revolution is not
other than the exaltation of our
more human dimension in the form of
raise organizations in the form of
raise the work
in every purchase decision we make
that we hurt as a vote towards what
actually we want what company we
identifies which company identifies us and
So many gentlemen, I’m so sorry
but every company without a social role
is doomed to disappear because
we are demanding because it is what unites us
and because we really finally are
leaving room for that dimension that
it defines us
and with this I return to the beginning what
we are brewing we are starting to
live thanks to us young people
we have a different way of posing
all relations property concept
Private leisure concept I do not know
you but I feel super grateful
super grateful to be living this
historical moment in this space and
time because we have opportunities to
form us because we have a series of
possibilities for our parents
they were unthinkable and they put us to
we as agents of change are
preparations
many thanks
[Music]
Y
carmen peace that this castro
[Applause]
good morning people or we will tell you
one thing but if you are aware it is worth
but I’m 98 if you want to say that
when I landed in this world there was
this these mobiles who had a nokia
by then or a few ones
how many and now who has a blockade
one out there lost wow is that you look at
only 20 years how have the
things are brutal
[Music]
before what you believe your children will leave
to play
so with this we are living a
authentic revolution because when I
I was born there was neither the iphone nor facebook
ni twitter or spotify ni amazon
instagram mier bien vi newberg ni
even 15 god of mine but how could you
live without having my mother or is this is
a real good revolution the
called emotional revolution because
because for the first time we are living
a situation of our values
we are leaving room for that
more emotional dimension you have seen the
number of young people who are
changing things and precisely today
I come to talk about that and how the
young people we have a vision completely
different completely opposite in the
way of conceiving relationships the
concept of privacy the concept of
private property leisure absolutely
everything and because I talk about reduction of
values because we have put
deep and we have realized that
it’s not a matter of having what it is
question of being
it’s not a matter of having house car
couple a social category no no we
we have stayed with that we have stayed
with something deeper we will see
gentlemen right now talk about products
archaic if we have services we can
live an experience we have not either
of total knowledge we have here in the
pocket the mobiles in which we can
express any data at the click of a mouse
it is more important to develop one
same as a person is more important
attitude skills abilities
So much so that if we think about you
what millennial you know that you buy
a house or a car that is already traveling
some that is sometimes unthinkable
we have other alternatives and
precisely because we have
realized that things are from
who enjoys them
also in relation to this we have
taken advantage of everything that has to
see with the collaborative economy and both
so it’s not just that we go
to coworking if we become modern
but on top of sharing now
We share even the couple because
it’s no longer the weird talking about concepts
like the polyamory that is not so weird
talk about relational guidance now
we do not talk about having a partner as a
label to which we cling but that
we focus more on growing together
together with another person we do not look for
have a university degree there are many
titulitis what nonsense towards what
important is that you know do you have to
stay with that no gentlemen and
that’s precisely why we have achieved
turn the concept of work around
it no no no no no mistake with
I do not mean that we do
all youtubers instagramers influencers
do not
much much much more transcendental
for the first time because right now we have
become fashionable to be entrepreneurial
freelance but above all we talk about
concepts such as the concept of
personal brand of who am I what
capabilities I have and how do I put them
service of others wow what
transcendental
we think this is an opportunity that
have not lived our parents we have
said that it will not heat the chair to
that model of being so that from 7
from morning until five in the afternoon
repeating the same thing for the first time
we can no longer be a luxury not the power
align our vital purpose our
values with our economic activity
to be able to develop as people of the
job
and every time I see more evidence of this
in fact a few months ago I had the great
Experience of living a startup weekend
for those who do not know it is an event in
which the last 150 200 crazy with the
purpose of creating a startup in 54
hours or a weekend
cloistered as you see and of course for me
it was a totally experience
transformative because of course you give
account that is is a site that is a
event that gives you that space to connect
with others to unite people from
different nationalities of different
ages of different fields of knowledge
only for the purpose of building
not to do something that really
we believe and we really go in time
record and of course there you realize that
execute any project is a way
inwardly not in relation to this
revolution you realize that if you do not
you are sure of yourself you will not know
sell your idea if you are not able to give
wings to your team you’re not going to get
reach that goal and precisely the
team that I had for me was an example
of all this an example of wanting
share of wanting to bring value and I
It filled with emotion the realization that
that sharing we have already adopted as
own and is part of our essence
as a human species
people who remind me of this all
days are my kids my chigüín keys or
be the best things that has
last three years ago I have the great
lucky to train a team of
robotics to kids between 10 and 13
years that is that we go they question everything
and you knock down all this every
stereotypes
and that also show me that when
give that space you give that opportunity to
create without prejudice and with all and where
in some way and encourage ideas to
that their creativity because I only
I build with them and only
I intend to accompany you to reach your
respect but I am no authority
because I want them to be the
protagonists I want them
build and make your own truth to
from that road
Gentlemen, this is nothing new
It is know that is fashionable
ski calls these values of
solidarity of work empathy in
team cooperation if the
theory we do not all know what maybe not
we know what maybe we have it so in
account is that the way in which
we demand what the 21st century demands of us
have these values adopted as
own changes the paradigm of the
consumer because because like
we are demanding with ourselves
we are demanding with the brands my
friends for example already consume it
makeup that animal text because no
identifies them does not go according to their
way of seeing things
and so much so that in the end what we’re going
to demand brands is precisely
that ‘s a transfer is a quality
it is a series of values that is that are
that are a little aligned with this
paradigm shift because what I
I have in common with a Russian with a
Eskimo with an American with a
American is precisely that the
values the rejection towards ideas like
corruption can be as it can be
insecurity as there could be so many
things and appreciation for that comfort for
that security for that quality and for a
series of values that we have intrinsic
as our own that define us as a race
human and for the first time we can
understand better between us because I
through social networks through
Youtube
I can see how is the reality of a
Chinese or a pro from an American and
closer to them and open more the
mind
we are at the time of converging to the
floors that we like big bang
theory so you like the physics that
right now, the topic of
the theory of everything to unify also
is happening to us as a society too
is happening globally because
because in the end the values are the
emotions are that thread that drives us
define as race then we will be
increasingly closer to a morality of a
behavior pattern as we live the
globalization in which we can
connect with every person in the world be
whatever
I want to ask you a question I do not know if
you know who knows this room ten
times
well a few other questions what is
this so you must answer me all
who buys reason
well it’s not news, it’s not down
changing the world and you start with him
and precisely because of this on the part of
the values this photograph is of to
little time to be born and I had
only one year
look amazon painted there in a broken what
not tatty with a graffiti mode and there was no
nothing is almost empty is not that a thousand
of man the man is good in this
moment the amazon company was worth 30 thousand
million and did
ostentation of nothing because he
I thought that in the end all the
resources all all the energies had
to always be focused on what
important in the client in contributing
Look what an example of humility value I
it always costs me an example because
people then when I tell this
when we talk about values, people say
that does not a and nonsense that even this
this is not real no and of course when you give
account that the business paradigm
is collecting this reality is already
something else
it’s funny but all these values of
be patient to innovate to work in
team is what has come to place
jeff bezos as the richest man in the
world
they are values that also traditionally
they have been feminine but in reality
we have all and it is our
responsibility to exalt the because
precisely because of the new kind of
consumer that we are brewing we enter
in the era of personal responsibility
and they put the woman in a role
determinant in this new kind of
society with a leadership that they have
interest with them for their way of
communicate for the empathy that they have
therefore cultural or those values that
they have attributed to us from small
in fact I do not know if you have thought about it but
as Javier said they serve all
absolutely all the assistants of
voice are women
wow you see where I’m going, what a coincidence
and it is precisely that it is a cause that
we all hurt men and women and
that makes us mobilize at the macro level
so much so that here in Madrid we went
an example for Spain and for the rest
of europe and the world but we get
plug capital the capitals of
provinces for a cause that is super
not human and that also talks about this
revolution of how we mobilized from
exponential form
from the historical macro perspective
it also makes sense to talk about a
revolution
I think about the French revolution the
French Revolution
at the end he spoke of freedom equality
fraternity and thanks to her today
we have a democracy
this revolution did not come alone it came to
time of the industrial revolution
because because all the changes that are
they produce ideologically almost always
they are united with an economic part
we change the production mode
we change the way socially and with
we change our mentality
it’s no news that we’re
submerged in a digital revolution
we have changed the way to access the
information and even everything that is
everything that is in different fields does not
in health education in all
economic sectors
and with it the revolution will come
emotional the emotional revolution is not
other than the exaltation of our
more human dimension in the form of
raise organizations in the form of
raise the work
in every purchase decision we make
that we hurt as a vote towards what
actually we want what company we
identifies which company identifies us and
So many gentlemen, I’m so sorry
but every company without a social role
is doomed to disappear because
we are demanding because it is what unites us
and because we really finally are
leaving room for that dimension that
it defines us
and with this I return to the beginning what
we are brewing we are starting to
live thanks to us young people
we have a different way of posing
all relations property concept
Private leisure concept I do not know
you but I feel super grateful
super grateful to be living this
historical moment in this space and
time because we have opportunities to
form us because we have a series of
possibilities for our parents
they were unthinkable and they put us to
we as agents of change are
preparations
many thanks
[Music]
Y
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