
[Music]
[Applause]
[Music]
[Applause]
an Italian a Sicilian in bilbao os
you will ask why not good you already know
the people of Bilbao are born wherever the
it wins so it’s very simple but not
I come here today to talk to you about
boast of me or my Bilbao age or
of misery nor age I come here to
boast of humanism that is to say
speak to you of humanism and to tell you that
an economy a different economy but
that is not an anti-system economy
exists and what has happened has been theorized
in the 18th century when theorized the
civil economy that is what I come from
to speak today did not become economics
mainstream ie the main channel
you know this happens with the technologies
we are talking about good technologies
surely the youngest stage less
but those who have some year and you take
you will agree that a debate in the 80s
between them the hs system or the beta were going
to sign for the tapes not good happened
that the beta was hired my father bought a
camera did not know what to do
he gave me to me and what happened was that the
hs was confirmed as the first technology
what happened there we do not know but there was
a technology was affirmed above
other that the political economy that is the
that touches me every day in the
deusto university teach my
students is the theory that we
we use as economists be
political economy fix and I come to you
talk about civil economy and the words
they change not political and civil polis
and the polis is one thing the shyris I
he had to study many years Latin and
the truth that this may have been
stayed in the head a bit but the
civil policy are two different things
and I explain why because the word
key to civil economy is
inclusiveness of simplicity but about
everything is relational when the
Romans conquered a land what
they did was leave the culture of the
land or the country or city that
conquered and added to what already
they had Roman citizenship that is to say was
an inclusive system is to say you are the
what are you but also from now
is Roman and there is the philips model
inclusive
on the other hand the polis surely
you will remember sparta de atenas of these
large cities were exclusive
they closed and they were all cities
states were closed there then you
come talk about the economy of the
civil economy and when I tell you of the
civil economy I want to say one thing
in the paradigm that we present
that we use there are some texts that
they use the same models but with
different variables and fundamentally
says that for an economy to work
there have to be three major criteria
three great things what are these three
great things 1 efficiency 2 equity and 3
fraternity that may sound a bit like that
but I tell you fast only if these three
variables only if these three
characteristics are within our
models only if there are all three
simultaneously our models
economics work because you fix a
At the moment we have had experience of
systems that have efficiency and we’re
in it but they do not have equity and they do not
they have brotherhood, probably
the inequalities that we live in our
world are due to this is to say there is a
problematic series but also
we have had models where yes
it rewarded equity but it was not
depriving what is efficiency and
fraternity to which I go to real socialism
that we have seen that he has also failed
and third you will say man fraternity is
much better no matter
it could be since we are in a holy
home talk about the kingdom of heaven
Take care of fraternity if you are not
accompanied by equity and is otherwise
accompanied by efficiency has the
risk of becoming groups of
can the good lobby come from sicily in
mafias we could say in some way
are magic then the civil economy
has in its history in its creation
basically this idea that the three
Equity efficiency and
fraternity work but there is another
element wants to overcome three big
reductionisms that are the big three
reductionisms that we have in our
political economy models which are
the reductionism of the concept of company
the company so far at least me
When I was studying in Italy I learned
that what you have to do is maximize
benefits then martinez giving
benefits the only beneficiaries of
this is the same as shareholders da
the worker is dismissed or that the
provider is crushed what is important is
that the shareholder at the end of the final year
from month to end of quarter have their
dividend then you do not have to overcome this
vision and fact
if you look at the economy always more
this is talking about companies
multistakeholder ie you have to have
consider all the different actors
that are within the economy of a
company there is to overcome first this there is that
overcome this second reductionism
reductionism that must be overcome
reductionism of value we have
crushed that the pp of the pd very well
the cb is a very true variable but
measures the growth we have to have in
account in our models the development
I always tell my students how
understand the difference between growth
development look at your partner measured 190 and
another measures 160 to know who is smarter
of the two the fact of being taller does not
it means you ‘re smarter not then
development that is something qualitative
probably our models we
we jumped and we did not involve him and
last the most important
the anthropological reductionism of
our models of political economy
think a moment that means to raise
in a university classroom that
decisions that we assume in our
models are based on a human being
which is the homo economicus that is the
model of human being the prototype that
we use in our models is a being
human so we tell you maximizer of
utility is to say if you have three balloons
and you have five balloons how many of
the two options choose the one where there is more
because it goes planting more love more robert
frank who is a very famous economist in
us in your microeconomy book says
I would never let my daughter out with the
homo economicus that raised the same of
the economic because it is a monster is
a beast is an uncle who has no
type of criteria beyond the
utility maximization then
all this may sound like maybe a
bit weird a bit good a little like that and os
I want to raise a little story is
a game approaching to work with the
which they have been historically
teachers of whom I studied but
that have been transformed with the step in
time
in my closing coauthors I could
I had the luck to write with them
I have been able to approach what is the model
of the behavioral economy
so what I have done has been
discover that there are forms of power
investigate about people and do
games to see how the
people not because of everything that I have
said there is a game called the
dilemma of the dictator who makes is caught in
the people inside a room with money
they really are divided into pairs and
couples is given to each couple a
amount of one hundred euros and one is told
of the two will have to be the dictator is
say the person who decides how
distribute the money and the second that is
the responder will have to decide
yes accept and then it is divided as the
dictator has said or rejected the
proposal nobody keeps the money
it is understood not the wait is very simple
one chooses and the other says yes or no
and I ask you if it’s your turn to
that you are present here as you
I would share is the money
it’s a very fast test
imagine you are today the dictator
What I would propose to you is yours
partner
half 50-50
50 50 50 50
there’s an 80 20 well that looks like an auction
do not
yes
well but mostly for what it is
listen, we do not have the time
Restricted seems that most
you said some are good 50/50
has released a little more but look
you said and you have raised a
deal that is
careful if we used the model of
economy that I raise and knaul to my
students what would have been your
answer what is the rational response and
the most starter macs I use
I am the dictator
I’m staying with 99 you are the responder
you stay with one because because one for
you better tell me not to
hit you with zero
but this is a monster an uncle that
think so this is the loin
economic that is the model that
we use in our analyzes
economic then the civil economy what
What is trying is to break this model and
breaking is not easy
I want to say goodbye, I want to say goodbye
of you with a little story
hopeful well is a story that
comes from the Arab world realize that a
father who had three children when he died he left
11 camels in inheritance
You know that when there are bad inheritances
roll there are people themes that begin to
give if there are very bad things not stilts
However, the father is not
should give very well the numbers was not
an aerospace engineer or anything
he was not very good at numbers
then the problem that this man had
he said to the first son the eldest I’m going to
leave half of my inheritance to the second
I’m going to leave a quarter of it and
third one sixth part I help you eleven
between two is five and a half and up there
it’s simple 11 between 4 is 2 with 75 and 11
between 6 which is the part of the third is 1
85 86 something like it as you see the
fraction that things do not work
after dying the father left as the
legacy to the brothers well
they started fighting there was no way to
fix it there was no way to fix
this all start so we do
good we sell the changes this not but
our father told us selling
roads not if he had not done it he would not
why not if what we wanted to do
was our father he wanted to leave us the
camels we can not kill a camel
I know what to do the camel schering not of
this thing that deals is that it comes not
you can then we have to look for a
good solution until it arrives by
that village where the poor brothers
they were there fighting and not finding
a solution a man
a traveler with his own camel this
sir said look i’m going to help you i ‘m
Very simple I am going to give you my camel
this and how nice what nice man nothing
all very well from there poor but the poor
not to fix a story says good and
you yourselves are worth now you have 12
camels to distribute the no yes yes yes
clear clear then a medium the first
the eldest stayed with 6 which is the
half of 12 the second stayed with 3
which is a quarter of 12 and the
last the smallest one did not stay with
two camels that was one sixth of
12 well you agree if your milestones
in agreement, it is good to distribute the
camels realized that six more
three plus two was 11 and he had an extra
camel clear that the camel that the
man stood and took good son
see you later I’ll go
perhaps the father the inheritance better than
I would have had to leave these
people that he was leaving was of
that facing a problem whenever there is
a problem is much easier is a lot
easier to be in an attitude
cooperative that is cooperation is
always and not maximizing the
own utility is the best alternative
even when in our models it sounds
and it seems irrational and with this message
hopeful I want to leave you many
Thank you
[Applause]
[Applause]
[Music]
[Applause]
an Italian a Sicilian in bilbao os
you will ask why not good you already know
the people of Bilbao are born wherever the
it wins so it’s very simple but not
I come here today to talk to you about
boast of me or my Bilbao age or
of misery nor age I come here to
boast of humanism that is to say
speak to you of humanism and to tell you that
an economy a different economy but
that is not an anti-system economy
exists and what has happened has been theorized
in the 18th century when theorized the
civil economy that is what I come from
to speak today did not become economics
mainstream ie the main channel
you know this happens with the technologies
we are talking about good technologies
surely the youngest stage less
but those who have some year and you take
you will agree that a debate in the 80s
between them the hs system or the beta were going
to sign for the tapes not good happened
that the beta was hired my father bought a
camera did not know what to do
he gave me to me and what happened was that the
hs was confirmed as the first technology
what happened there we do not know but there was
a technology was affirmed above
other that the political economy that is the
that touches me every day in the
deusto university teach my
students is the theory that we
we use as economists be
political economy fix and I come to you
talk about civil economy and the words
they change not political and civil polis
and the polis is one thing the shyris I
he had to study many years Latin and
the truth that this may have been
stayed in the head a bit but the
civil policy are two different things
and I explain why because the word
key to civil economy is
inclusiveness of simplicity but about
everything is relational when the
Romans conquered a land what
they did was leave the culture of the
land or the country or city that
conquered and added to what already
they had Roman citizenship that is to say was
an inclusive system is to say you are the
what are you but also from now
is Roman and there is the philips model
inclusive
on the other hand the polis surely
you will remember sparta de atenas of these
large cities were exclusive
they closed and they were all cities
states were closed there then you
come talk about the economy of the
civil economy and when I tell you of the
civil economy I want to say one thing
in the paradigm that we present
that we use there are some texts that
they use the same models but with
different variables and fundamentally
says that for an economy to work
there have to be three major criteria
three great things what are these three
great things 1 efficiency 2 equity and 3
fraternity that may sound a bit like that
but I tell you fast only if these three
variables only if these three
characteristics are within our
models only if there are all three
simultaneously our models
economics work because you fix a
At the moment we have had experience of
systems that have efficiency and we’re
in it but they do not have equity and they do not
they have brotherhood, probably
the inequalities that we live in our
world are due to this is to say there is a
problematic series but also
we have had models where yes
it rewarded equity but it was not
depriving what is efficiency and
fraternity to which I go to real socialism
that we have seen that he has also failed
and third you will say man fraternity is
much better no matter
it could be since we are in a holy
home talk about the kingdom of heaven
Take care of fraternity if you are not
accompanied by equity and is otherwise
accompanied by efficiency has the
risk of becoming groups of
can the good lobby come from sicily in
mafias we could say in some way
are magic then the civil economy
has in its history in its creation
basically this idea that the three
Equity efficiency and
fraternity work but there is another
element wants to overcome three big
reductionisms that are the big three
reductionisms that we have in our
political economy models which are
the reductionism of the concept of company
the company so far at least me
When I was studying in Italy I learned
that what you have to do is maximize
benefits then martinez giving
benefits the only beneficiaries of
this is the same as shareholders da
the worker is dismissed or that the
provider is crushed what is important is
that the shareholder at the end of the final year
from month to end of quarter have their
dividend then you do not have to overcome this
vision and fact
if you look at the economy always more
this is talking about companies
multistakeholder ie you have to have
consider all the different actors
that are within the economy of a
company there is to overcome first this there is that
overcome this second reductionism
reductionism that must be overcome
reductionism of value we have
crushed that the pp of the pd very well
the cb is a very true variable but
measures the growth we have to have in
account in our models the development
I always tell my students how
understand the difference between growth
development look at your partner measured 190 and
another measures 160 to know who is smarter
of the two the fact of being taller does not
it means you ‘re smarter not then
development that is something qualitative
probably our models we
we jumped and we did not involve him and
last the most important
the anthropological reductionism of
our models of political economy
think a moment that means to raise
in a university classroom that
decisions that we assume in our
models are based on a human being
which is the homo economicus that is the
model of human being the prototype that
we use in our models is a being
human so we tell you maximizer of
utility is to say if you have three balloons
and you have five balloons how many of
the two options choose the one where there is more
because it goes planting more love more robert
frank who is a very famous economist in
us in your microeconomy book says
I would never let my daughter out with the
homo economicus that raised the same of
the economic because it is a monster is
a beast is an uncle who has no
type of criteria beyond the
utility maximization then
all this may sound like maybe a
bit weird a bit good a little like that and os
I want to raise a little story is
a game approaching to work with the
which they have been historically
teachers of whom I studied but
that have been transformed with the step in
time
in my closing coauthors I could
I had the luck to write with them
I have been able to approach what is the model
of the behavioral economy
so what I have done has been
discover that there are forms of power
investigate about people and do
games to see how the
people not because of everything that I have
said there is a game called the
dilemma of the dictator who makes is caught in
the people inside a room with money
they really are divided into pairs and
couples is given to each couple a
amount of one hundred euros and one is told
of the two will have to be the dictator is
say the person who decides how
distribute the money and the second that is
the responder will have to decide
yes accept and then it is divided as the
dictator has said or rejected the
proposal nobody keeps the money
it is understood not the wait is very simple
one chooses and the other says yes or no
and I ask you if it’s your turn to
that you are present here as you
I would share is the money
it’s a very fast test
imagine you are today the dictator
What I would propose to you is yours
partner
half 50-50
50 50 50 50
there’s an 80 20 well that looks like an auction
do not
yes
well but mostly for what it is
listen, we do not have the time
Restricted seems that most
you said some are good 50/50
has released a little more but look
you said and you have raised a
deal that is
careful if we used the model of
economy that I raise and knaul to my
students what would have been your
answer what is the rational response and
the most starter macs I use
I am the dictator
I’m staying with 99 you are the responder
you stay with one because because one for
you better tell me not to
hit you with zero
but this is a monster an uncle that
think so this is the loin
economic that is the model that
we use in our analyzes
economic then the civil economy what
What is trying is to break this model and
breaking is not easy
I want to say goodbye, I want to say goodbye
of you with a little story
hopeful well is a story that
comes from the Arab world realize that a
father who had three children when he died he left
11 camels in inheritance
You know that when there are bad inheritances
roll there are people themes that begin to
give if there are very bad things not stilts
However, the father is not
should give very well the numbers was not
an aerospace engineer or anything
he was not very good at numbers
then the problem that this man had
he said to the first son the eldest I’m going to
leave half of my inheritance to the second
I’m going to leave a quarter of it and
third one sixth part I help you eleven
between two is five and a half and up there
it’s simple 11 between 4 is 2 with 75 and 11
between 6 which is the part of the third is 1
85 86 something like it as you see the
fraction that things do not work
after dying the father left as the
legacy to the brothers well
they started fighting there was no way to
fix it there was no way to fix
this all start so we do
good we sell the changes this not but
our father told us selling
roads not if he had not done it he would not
why not if what we wanted to do
was our father he wanted to leave us the
camels we can not kill a camel
I know what to do the camel schering not of
this thing that deals is that it comes not
you can then we have to look for a
good solution until it arrives by
that village where the poor brothers
they were there fighting and not finding
a solution a man
a traveler with his own camel this
sir said look i’m going to help you i ‘m
Very simple I am going to give you my camel
this and how nice what nice man nothing
all very well from there poor but the poor
not to fix a story says good and
you yourselves are worth now you have 12
camels to distribute the no yes yes yes
clear clear then a medium the first
the eldest stayed with 6 which is the
half of 12 the second stayed with 3
which is a quarter of 12 and the
last the smallest one did not stay with
two camels that was one sixth of
12 well you agree if your milestones
in agreement, it is good to distribute the
camels realized that six more
three plus two was 11 and he had an extra
camel clear that the camel that the
man stood and took good son
see you later I’ll go
perhaps the father the inheritance better than
I would have had to leave these
people that he was leaving was of
that facing a problem whenever there is
a problem is much easier is a lot
easier to be in an attitude
cooperative that is cooperation is
always and not maximizing the
own utility is the best alternative
even when in our models it sounds
and it seems irrational and with this message
hopeful I want to leave you many
Thank you
[Applause]
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