[Music]
sometimes evolution is not seeing the things of
different way sometimes revolutions
reflect on things that we have
jumped and I say this because from the
textile world from the world of fashion
we have gone from a few moments in which
there was a production a sector that
generated almost 500 thousand jobs in Spain
at a time that we have 150 thousand jobs
and that’s partly because of that evolution that
there was in the sector where we looked how
be more competitive or how to give better
prices and the only way there was was
lowering production costs
relocating externalizing which
supposed unemployment in our environment in
Spain in Europe in the countries
developed by doing also that is
another the reflections that we have to
do every time we bet more not only
in the fashion sector but in other
sectors we are thinking that the low
cost the cheapest prices everything is
can cheapen everything is possible we have
to reflect also that if the
low cost prices give rise to salaries
crazy because obviously if something is
pay is because someone does it and if they are
people who do have a salary
that channel is salary you have to
pass on
naturally in the product we come to
this situation in which it relocates
everything is outsourced and we have prices
much more economic consequence of
those situations that if I have to less
margin and I produce cheaper I do the
much cheaper production I have to
bet on volume and to bet on
volume I give economical price but you have
have a lot of rotation in your
products that you consume textiles
shirts and other garments that what
what has caused the problem of
the famous circular economy that is being
talking right now is saying
they consume many more resources of the
planet because you have to do many more
garments because they have less durability
the garments therefore we are
punishing much more the planet as
happened in the example that said the
presenter on paper besides that
generates another problem and the problem that
generates is that you have to transport
many more units of clothing that
generates pollution either by boat or
good by plane
and the fashion textile sector is the
second waste generator in the
planet because because we are we are going back to
the same if we have to look for volume
what it does is that it generates many more
rubbish that when we had a
era in which we bought clothes from
quality that had a durability and to the
have a durability the consumption was not
lower the price nothing but not a consumption
smaller in terms of monetary units yes
as for garment units then
The reflection we have is that many
Sometimes we go faster than we
corresponds the evolution is necessary
but evolution is sometimes doing things
what we did before in another way and we
we have skipped a series of steps the
trend
I think it’s looking for all this
evolution and the circular economy in a
competitive sector such as fashion
is to look for the balance as entrepreneurs
me from the textile sector or any
another entrepreneur the first
irresponsibility that we have is true
that we invested risk and that’s what
we do because we want our
money our investment our bet
generate some dividends generate about
bet and investment resources
what we have done but that bet that
we are doing at the same time we have a
great responsibility as entrepreneurs the
figure that in Spain is not good
view that I should be with him to
difference from other countries and that is
we are generators of employment and wealth
and that generation of employment and wealth
has to be combined with the
competitiveness and we also have to
making it more sustainable is possible so
I believe that progress is necessary
combined with the traditions I remember
Many years ago when I visited Japan
20 twenty years ago our
concept of japan was a super country
advanced super evolved it is but
he never forgot his traditions
I forgot that you get here is not
forget where and parts of these roots
they give you sustainability to get to
other side what you can not do is go
jumping or jumping from juanito to juana
therefore I think the balance that
we should look at our companies is
what part of the production
carry out within our borders what
which is called proximity production
generating employment and wealth and part of
she has to be done in countries of hand
cheaper cheaper work for
look for competitiveness and look for the
balance get the balance between
what is our responsibility to the
time to create wealth and employment and what
is to maintain competitiveness in this
sector as I told you the economy
circular is something in which as we are
responsible in this second second
polluter when it comes to waste
textiles but it is important that we be
aware that our commitment to
quality of the products for that
durability is what can do that
we continue to consume fashion
let’s continue contributing wealth as
businessmen and at the same time
contribute to that sustainability
also within this whole world
appears the famous digitalization the 4.0
the paper print that was said
previously what it does is reduce
the processes consume also less
paper resources and bet on everything
also by natural materials
natural materials that what they do
Obviously, they are regenerating
they have much less amount very
pollution and the waste they generate
since they are biological,
self-destruct therefore it is not like
plastic that comes from oil the
extraction and generation of resources
what
what it does is much more polluting are
also emerging companies in the sector
of circular economy fashion that what
does is take advantage of those wastes
toxic substances of the plastic and with it the
fishing nets plugs
the bottles and others generating clothes
making garments that what he does is
give him a second life to recycle it and for
therefore contribute to sustainability
of the planet that Spanish fashion is a
important sector that I repeat in our
sector and in all sectors I think
you have to bet more for the quality that
for the amount that is one of the
systems when applying in our
rationality in our consumption the
common sense and not being hypocritical do not be
hypocrites because all this that I just
tell everyone agrees
they are happy
and they say it’s true that consumer quality
you have to consume durability
we have to avoid polluting the
production processes in third country
in third countries that have the
corporate social responsibility to
who is doing it
mean child labor me
I also refer to when using
the authorized chemical products do not
authorized I mean the consumption of
water that is made at the time of
production of textile fabrics
but it turns out that when we go to buy
our heart says one thing in our
head says another completely different
and while before we put the price to
everything else we go bad we talk a lot and
we do little
and that expect us a foot shot
that we expect a shot in the foot because
we are saying the opposite that what
we do and as long as we do not
spend a lot of time talking about losing
time and time but really not
we are doing what we think is
necessary and what we have to do and
I explain myself many times we see
how
I can not and should not say marks but in
somewhere
low cost low cost low cost this speech
I just said he buys
fundamentally younger people
and they are precisely what they queue
and turning the apple
so
less hypocrisy more consequence and there
what times that to evolve there is
look at the past and never forget about
him because it’s part of our future
thank you very much
[Applause]
sometimes evolution is not seeing the things of
different way sometimes revolutions
reflect on things that we have
jumped and I say this because from the
textile world from the world of fashion
we have gone from a few moments in which
there was a production a sector that
generated almost 500 thousand jobs in Spain
at a time that we have 150 thousand jobs
and that’s partly because of that evolution that
there was in the sector where we looked how
be more competitive or how to give better
prices and the only way there was was
lowering production costs
relocating externalizing which
supposed unemployment in our environment in
Spain in Europe in the countries
developed by doing also that is
another the reflections that we have to
do every time we bet more not only
in the fashion sector but in other
sectors we are thinking that the low
cost the cheapest prices everything is
can cheapen everything is possible we have
to reflect also that if the
low cost prices give rise to salaries
crazy because obviously if something is
pay is because someone does it and if they are
people who do have a salary
that channel is salary you have to
pass on
naturally in the product we come to
this situation in which it relocates
everything is outsourced and we have prices
much more economic consequence of
those situations that if I have to less
margin and I produce cheaper I do the
much cheaper production I have to
bet on volume and to bet on
volume I give economical price but you have
have a lot of rotation in your
products that you consume textiles
shirts and other garments that what
what has caused the problem of
the famous circular economy that is being
talking right now is saying
they consume many more resources of the
planet because you have to do many more
garments because they have less durability
the garments therefore we are
punishing much more the planet as
happened in the example that said the
presenter on paper besides that
generates another problem and the problem that
generates is that you have to transport
many more units of clothing that
generates pollution either by boat or
good by plane
and the fashion textile sector is the
second waste generator in the
planet because because we are we are going back to
the same if we have to look for volume
what it does is that it generates many more
rubbish that when we had a
era in which we bought clothes from
quality that had a durability and to the
have a durability the consumption was not
lower the price nothing but not a consumption
smaller in terms of monetary units yes
as for garment units then
The reflection we have is that many
Sometimes we go faster than we
corresponds the evolution is necessary
but evolution is sometimes doing things
what we did before in another way and we
we have skipped a series of steps the
trend
I think it’s looking for all this
evolution and the circular economy in a
competitive sector such as fashion
is to look for the balance as entrepreneurs
me from the textile sector or any
another entrepreneur the first
irresponsibility that we have is true
that we invested risk and that’s what
we do because we want our
money our investment our bet
generate some dividends generate about
bet and investment resources
what we have done but that bet that
we are doing at the same time we have a
great responsibility as entrepreneurs the
figure that in Spain is not good
view that I should be with him to
difference from other countries and that is
we are generators of employment and wealth
and that generation of employment and wealth
has to be combined with the
competitiveness and we also have to
making it more sustainable is possible so
I believe that progress is necessary
combined with the traditions I remember
Many years ago when I visited Japan
20 twenty years ago our
concept of japan was a super country
advanced super evolved it is but
he never forgot his traditions
I forgot that you get here is not
forget where and parts of these roots
they give you sustainability to get to
other side what you can not do is go
jumping or jumping from juanito to juana
therefore I think the balance that
we should look at our companies is
what part of the production
carry out within our borders what
which is called proximity production
generating employment and wealth and part of
she has to be done in countries of hand
cheaper cheaper work for
look for competitiveness and look for the
balance get the balance between
what is our responsibility to the
time to create wealth and employment and what
is to maintain competitiveness in this
sector as I told you the economy
circular is something in which as we are
responsible in this second second
polluter when it comes to waste
textiles but it is important that we be
aware that our commitment to
quality of the products for that
durability is what can do that
we continue to consume fashion
let’s continue contributing wealth as
businessmen and at the same time
contribute to that sustainability
also within this whole world
appears the famous digitalization the 4.0
the paper print that was said
previously what it does is reduce
the processes consume also less
paper resources and bet on everything
also by natural materials
natural materials that what they do
Obviously, they are regenerating
they have much less amount very
pollution and the waste they generate
since they are biological,
self-destruct therefore it is not like
plastic that comes from oil the
extraction and generation of resources
what
what it does is much more polluting are
also emerging companies in the sector
of circular economy fashion that what
does is take advantage of those wastes
toxic substances of the plastic and with it the
fishing nets plugs
the bottles and others generating clothes
making garments that what he does is
give him a second life to recycle it and for
therefore contribute to sustainability
of the planet that Spanish fashion is a
important sector that I repeat in our
sector and in all sectors I think
you have to bet more for the quality that
for the amount that is one of the
systems when applying in our
rationality in our consumption the
common sense and not being hypocritical do not be
hypocrites because all this that I just
tell everyone agrees
they are happy
and they say it’s true that consumer quality
you have to consume durability
we have to avoid polluting the
production processes in third country
in third countries that have the
corporate social responsibility to
who is doing it
mean child labor me
I also refer to when using
the authorized chemical products do not
authorized I mean the consumption of
water that is made at the time of
production of textile fabrics
but it turns out that when we go to buy
our heart says one thing in our
head says another completely different
and while before we put the price to
everything else we go bad we talk a lot and
we do little
and that expect us a foot shot
that we expect a shot in the foot because
we are saying the opposite that what
we do and as long as we do not
spend a lot of time talking about losing
time and time but really not
we are doing what we think is
necessary and what we have to do and
I explain myself many times we see
how
I can not and should not say marks but in
somewhere
low cost low cost low cost this speech
I just said he buys
fundamentally younger people
and they are precisely what they queue
and turning the apple
so
less hypocrisy more consequence and there
what times that to evolve there is
look at the past and never forget about
him because it’s part of our future
thank you very much
[Applause]
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