[Applause]
good evening my name is david malm years I
am a publisher and so I will talk to you
of intangible heritage there are some
years with friends I created a
publishing house and as I do not have any
all of the editing I did what he
always have to do when we arrive in
a house one is a guest
I went to see booksellers and
publishers and editors for their
ask what it was that editing and
the book is the word that came back the most
often when presenting the job
editor
I was told you basically see
in fact, I’m nothing else
that a smuggler and I actually heard I
think 80 times that term of smugglers then
little personal anecdote me the term
of smugglers when I hear him he does
always shudder
what I imagine a marsh in the 12th century
a boat crossing the marsh
someone in padded who tends his
hand to retrieve a coin in
exchange of this piece is will make me
to pass on the other side safe and sound
of course it’s not the most glamorous picture
we can have to describe a job
but I told myself it’s good in my
head here but still the word of
pass young men and also for a
Another reason is that see the image that
which I told you about this smuggler this
boat that goes from one side to the other it
evokes this idea that this idea
transmission integrity
conservation gold edition the book the
bookstore
it’s not at all that in the sense that we
speaks of intangible heritage and
the inheritance when he is immaterial he
does not have the same resistance the same
strength that the rest of the real there is a
definition of reality that I really like
who would help philip k dick definition
who said the real is what is
refuses to disappear when we stop there
believe gold inheritance of material cd
inheritance or when we stop believing it
they tend to disintegrate
basically it ‘s inheritance that
ask for work from us
building
the church a cathedral a school when
we leave the building do not need to
our permanent care to stay and
crossed the ages the inheritance
immaterial
on the other hand so that we can
to transmit we must
appropriate and we transform them to
every time actually what I would like
tonight talking to you about the role of
publishing in intangible heritage
it is to show you that we have
the illusion of a permanence of the
culture when in fact one must have
the certainty of its transformation
permanent is actually that you see
whether you wanted to transform the
culture has transformed you so much so
be aware of the effect you have
on the culture so to a little
directed this effect then to make you
better see what I’m talking about when
I’m talking about inheritance transformation
intangible within the edition I ‘m going
give you a very simple example
a transformation that takes place under your
eyes currently you are not
maybe not completely conscious
it’s the return of literature
allegorical
so if you go to a bookstore
you will see there is no ray that
is called allegorical literature
it’s a term that exist but very
few people just job
because it’s a term that has more than
150 years old and actually 150 years ago there
had a lot fewer books published
far fewer readers
and so we did not need to
segregate the libraries the few
libraries by faye have like that and so
to invent this ray today the
rays mainly his literature
general gender literature and within
literatures of people you have the
thriller fantasy science fiction
romance erotic romance I was going
started improvising other genres
but as he may be in the
room of people who are at least of
18 years old it is not a very good idea
so there are plenty of people here
today we have general literature and
genre literatures but there are 150
years we did not have this distinction is
a large part of the literature
was thought of as a literature
allegorical so to understand the
change that
at work and I’m talking about a
kind of big come back
I suggest you come back almost 200
years back 200 years ago
there is no distinction in the
literature between literature
general and currency literature
this distinction is a distinction
which is built and which we have
built in the 19th century
and second thing about this event there
200 years ago
is that 200 years ago the novel is
the best seller of the time is the
frankenstein by mary shelley
frankenstein by mary shelley
this is the first novel of a young
English and it’s kind of two
extremely allegories collections
extended what is interesting is that
in every era every generation is going
reclaim frankenstein and make
highlight one of frankenstein’s allegories
this is for example one of the allegories of
frankenstein who is less
perceptible today is that
Frankenstein is an allegory of the
French revolution in the sense that
english a little how to say that one
would set to the left today that have
found it great the French Revolution
until the day they understood that the
British citizens were not the
welcome to france because they were
perceived as possibly agents the
counter-revolution so frankenstein
it’s a fantastic creation that
escape these creators who destroys
just like the French Revolution I
do not say that’s what I think it’s
not at all what I think that’s what
thought all this generation of
British romantic other matrix
other allegorical there is in this
frankenstein frankenstein this is the
proof that women can give birth
ie to make children but that
men can conceive children
but children do not you the day a
man wants to create another human being he
tinker something and it’s a
monster
it was very feminist finally
it was settled with her husband
it was yes it was very go bo a
developed as a way of regulating its
accounts but it worked well since
now we still remember
the third ligori I find
finally there are plenty of others but a
on which I would like to draw your
Warning
that’s basically in
frankenstein
there is this idea of getting all
a series of ideas from a
metaphor from a narrative that is
imaginary so today frankenstein
was classified in general literature
today it would be in literatures of
the imaginary because actually to
the time the great anguish of
romantic writers is that the beginning
of the 19th century this is a time when he
will be more and more for
technical reasons for doing things
books to print books and he
will be more and more readers
and romantic writers it’s the
first writers who do not know by
that they are going to be more about high school
you study authors from the seventeenth to
Eighteenth century
they have just about all an acquaintance
more or less precise who will read them
when you are in the nineteenth century you do not
know more who reads you because everything
just people are too many
and very quickly appears a problem this
ninth century
if you have plenty of readers but
it’s a new generation of men
and women who are not very cultured
they can read but do not have
literary culture is actually everything
allegory any image any metaphor
any cultural allusion is a form
of toll that prevents them
getting into the book is so
there is another generation
describing after mary shelley who is going
to have a double reasoning
political reasoning and a
reasoning
how to say economic is if I want
to be him I must be readable if
I want to be readable I can not anymore
go through a literary culture that
not my readers and the other thing
also it is that politically these
problematic of actually making a
literature that a literature that
finally addresses some kind of elite
when in fact we are in a
democratic movement where you have to write
for everyone and that’s where
that appears the realistic literature of which
you may know an avatar
rather French which is literature
naturalist and opens from this
moment there in the 1850s 1890 a
dominance within the literature of
naturalistic literature and the
genre literature actually and rejected
towards the margins as being a
literature that is outdated that is not
not democratic and where a literature
of entertainment that is to say it does not
part of the real not finally remains to
gender literature that what the
general literature can not do
that is, very little to this
time there finally there is the
parallel structuring of literatures
of luck that is to say it is the
birth of alger wells
the inventor of science fiction and
william morris who is the inventor of the
fancy
let’s go back to the present day at the time
current
the most successful movie at
cinema currently it’s adventures
it seems natural to you that in fact
it’s not at all natural
adventures this is called the
series b in the sense that there is some
time in the cinema we spend the money to
to bring big stars who
were playing love stories of
historical stories in here but not
genre stories to cleanly
talk and the series b it was the actors
second zone that did what we
would call stories of gender that’s to
to say science fiction fantasy
of the horror of fantasy and what
happened over the last years
is that there was an inversion the series
a became the series b and the series b
has become the series to ie that
the movies they are the most seen the movies
on which we spend the most
movies that are the most commented
movies that belong to stories
of gender in fact there are several things
which happen concomitantly
there is a phenomenon that is at the scale
of our generations that is to say that the
people who in the 80s years
90 play video games or selection show
funny when he was a kid he had
no money they became adults
and that they have been given budgets for
make movies
they made movies that are sucked
through role playing and video games
it’s the lord of the rings it’s in
the 50s and 60s is a novel and in
the 2000s is a blockbuster film
the second phenomenon that is parallel
and that is much deeper
that actually the the realistic literature
the general literature that was
initially a literature turn
towards the people turned towards democracy
if neither your erasures who has gentrified
ie its power
revolutionary that existed in the 19th
century
it’s a literature that has become
a literature vanquished very often the
general literature
it’s a consolation literature that
helps you to accept the world as it
is and genre literatures or
literatures of the imaginary you need
see the world as it could be
of course it’s a lot more exhilarating and
a third parameter which is a
mans parameter that really concerns
this generation is that this
generation she was born to reading
with Harry Potter we do not realize
that 200 years apart
mary shelley and jk rowling have changed the
course of literature ie
how harry potter is out it was
impossible to imagine that it would change
completely the story of the
literature ie when the
people who are born to reading thanks
to harry potter comes of age
he retains this taste for literature
of the imagination gains in appetite for
political topics for realism
this type of stuff but he keeps this
fundamental intuition because we
always keeps the intuitions our
first experiences of readers or
readers to just now I
Repeated this sentence and I
realized that something very
very dangerous is that twenty years ago
just under 20 who was very much at the
fashion it was the tecktonik so if you
do not see what it is you are going on
Youtube
and I specify that I see if I am
not responsible for any trauma that
could ensue from 7 this passage
on youtube but in any case I hope
we will not be here anymore for the come back of
the tecktonik but just now I you
I mentioned someone to show you
in fact the importance but its effects
generational and from this legacy
immaterial
I told you late 19th century
creation of general literature
dominance of the general literature
creation science fiction and creation
fantasy with william morris in
1950s
kindly attlee who was the first
British minister in an interview
it’s a little clement architect taqlid
the welfare state the welfare state
Western that he structured our states
and our societies for a very long time
and we are asking for a nice deal but from where
you came these maternity ideas
between men
and his answer is it’s reading
william morris is not marx it’s
william morris william morris’s novel
it’s interesting because it’s a
author who was communist but who has
writing fantasy novels
in his fantasy novels there are some
brigands who are still virtuous of
princes who are still bastards and
there is a whole political message the idea
of william would have to say that he
must pass if you say
directly to people what you think
but in fact you will have before you that
people who already agree with
you if you put on your story
and on your ideas to sail ignorance and
saissac makes an allegory
and well you actually shoot at your
texts of people who did not have
necessarily want to read them and you
transform them into fact facts
mauritius on akli that was the creation of
the welfare state basically that
recalls a phrase that is of a certain
shelley but no mary shelley but from
her husband persists so in fact of a
somehow it’s mister shelley
which was a little eclipsed by for a
times by his wife and
he has a very beautiful sentence says the
poets are the architects but sorry
the unknown architects of our world
it means that poets in the sense of
writers in general it is they who
structure our reality and we get
not count because their action is
very indirect except that it is very much
more real
that’s the whole idea behind
the intangible heritage that is transformed
when I tell you that there are publishers
for example he is working today at
return of allegorical literature
because that’s a way to take in
betray people and push the
society in one way or another
by spreading ideas but in a way
masked actually at the end of this
little presentation of the return of the
literature and allegorical and how
put forward the literature
the allegoric is also a way of
work our intangible heritage that
this fundamental legacy that
structure our real I would like
just that you leave with this
idea that actually whenever you
will write something that you
go choose a book that you go
offer a book you structure the real
extremely discreet but of
extremely effective way
just like william morris created the state
modern providence
thank you
[Applause]
good evening my name is david malm years I
am a publisher and so I will talk to you
of intangible heritage there are some
years with friends I created a
publishing house and as I do not have any
all of the editing I did what he
always have to do when we arrive in
a house one is a guest
I went to see booksellers and
publishers and editors for their
ask what it was that editing and
the book is the word that came back the most
often when presenting the job
editor
I was told you basically see
in fact, I’m nothing else
that a smuggler and I actually heard I
think 80 times that term of smugglers then
little personal anecdote me the term
of smugglers when I hear him he does
always shudder
what I imagine a marsh in the 12th century
a boat crossing the marsh
someone in padded who tends his
hand to retrieve a coin in
exchange of this piece is will make me
to pass on the other side safe and sound
of course it’s not the most glamorous picture
we can have to describe a job
but I told myself it’s good in my
head here but still the word of
pass young men and also for a
Another reason is that see the image that
which I told you about this smuggler this
boat that goes from one side to the other it
evokes this idea that this idea
transmission integrity
conservation gold edition the book the
bookstore
it’s not at all that in the sense that we
speaks of intangible heritage and
the inheritance when he is immaterial he
does not have the same resistance the same
strength that the rest of the real there is a
definition of reality that I really like
who would help philip k dick definition
who said the real is what is
refuses to disappear when we stop there
believe gold inheritance of material cd
inheritance or when we stop believing it
they tend to disintegrate
basically it ‘s inheritance that
ask for work from us
building
the church a cathedral a school when
we leave the building do not need to
our permanent care to stay and
crossed the ages the inheritance
immaterial
on the other hand so that we can
to transmit we must
appropriate and we transform them to
every time actually what I would like
tonight talking to you about the role of
publishing in intangible heritage
it is to show you that we have
the illusion of a permanence of the
culture when in fact one must have
the certainty of its transformation
permanent is actually that you see
whether you wanted to transform the
culture has transformed you so much so
be aware of the effect you have
on the culture so to a little
directed this effect then to make you
better see what I’m talking about when
I’m talking about inheritance transformation
intangible within the edition I ‘m going
give you a very simple example
a transformation that takes place under your
eyes currently you are not
maybe not completely conscious
it’s the return of literature
allegorical
so if you go to a bookstore
you will see there is no ray that
is called allegorical literature
it’s a term that exist but very
few people just job
because it’s a term that has more than
150 years old and actually 150 years ago there
had a lot fewer books published
far fewer readers
and so we did not need to
segregate the libraries the few
libraries by faye have like that and so
to invent this ray today the
rays mainly his literature
general gender literature and within
literatures of people you have the
thriller fantasy science fiction
romance erotic romance I was going
started improvising other genres
but as he may be in the
room of people who are at least of
18 years old it is not a very good idea
so there are plenty of people here
today we have general literature and
genre literatures but there are 150
years we did not have this distinction is
a large part of the literature
was thought of as a literature
allegorical so to understand the
change that
at work and I’m talking about a
kind of big come back
I suggest you come back almost 200
years back 200 years ago
there is no distinction in the
literature between literature
general and currency literature
this distinction is a distinction
which is built and which we have
built in the 19th century
and second thing about this event there
200 years ago
is that 200 years ago the novel is
the best seller of the time is the
frankenstein by mary shelley
frankenstein by mary shelley
this is the first novel of a young
English and it’s kind of two
extremely allegories collections
extended what is interesting is that
in every era every generation is going
reclaim frankenstein and make
highlight one of frankenstein’s allegories
this is for example one of the allegories of
frankenstein who is less
perceptible today is that
Frankenstein is an allegory of the
French revolution in the sense that
english a little how to say that one
would set to the left today that have
found it great the French Revolution
until the day they understood that the
British citizens were not the
welcome to france because they were
perceived as possibly agents the
counter-revolution so frankenstein
it’s a fantastic creation that
escape these creators who destroys
just like the French Revolution I
do not say that’s what I think it’s
not at all what I think that’s what
thought all this generation of
British romantic other matrix
other allegorical there is in this
frankenstein frankenstein this is the
proof that women can give birth
ie to make children but that
men can conceive children
but children do not you the day a
man wants to create another human being he
tinker something and it’s a
monster
it was very feminist finally
it was settled with her husband
it was yes it was very go bo a
developed as a way of regulating its
accounts but it worked well since
now we still remember
the third ligori I find
finally there are plenty of others but a
on which I would like to draw your
Warning
that’s basically in
frankenstein
there is this idea of getting all
a series of ideas from a
metaphor from a narrative that is
imaginary so today frankenstein
was classified in general literature
today it would be in literatures of
the imaginary because actually to
the time the great anguish of
romantic writers is that the beginning
of the 19th century this is a time when he
will be more and more for
technical reasons for doing things
books to print books and he
will be more and more readers
and romantic writers it’s the
first writers who do not know by
that they are going to be more about high school
you study authors from the seventeenth to
Eighteenth century
they have just about all an acquaintance
more or less precise who will read them
when you are in the nineteenth century you do not
know more who reads you because everything
just people are too many
and very quickly appears a problem this
ninth century
if you have plenty of readers but
it’s a new generation of men
and women who are not very cultured
they can read but do not have
literary culture is actually everything
allegory any image any metaphor
any cultural allusion is a form
of toll that prevents them
getting into the book is so
there is another generation
describing after mary shelley who is going
to have a double reasoning
political reasoning and a
reasoning
how to say economic is if I want
to be him I must be readable if
I want to be readable I can not anymore
go through a literary culture that
not my readers and the other thing
also it is that politically these
problematic of actually making a
literature that a literature that
finally addresses some kind of elite
when in fact we are in a
democratic movement where you have to write
for everyone and that’s where
that appears the realistic literature of which
you may know an avatar
rather French which is literature
naturalist and opens from this
moment there in the 1850s 1890 a
dominance within the literature of
naturalistic literature and the
genre literature actually and rejected
towards the margins as being a
literature that is outdated that is not
not democratic and where a literature
of entertainment that is to say it does not
part of the real not finally remains to
gender literature that what the
general literature can not do
that is, very little to this
time there finally there is the
parallel structuring of literatures
of luck that is to say it is the
birth of alger wells
the inventor of science fiction and
william morris who is the inventor of the
fancy
let’s go back to the present day at the time
current
the most successful movie at
cinema currently it’s adventures
it seems natural to you that in fact
it’s not at all natural
adventures this is called the
series b in the sense that there is some
time in the cinema we spend the money to
to bring big stars who
were playing love stories of
historical stories in here but not
genre stories to cleanly
talk and the series b it was the actors
second zone that did what we
would call stories of gender that’s to
to say science fiction fantasy
of the horror of fantasy and what
happened over the last years
is that there was an inversion the series
a became the series b and the series b
has become the series to ie that
the movies they are the most seen the movies
on which we spend the most
movies that are the most commented
movies that belong to stories
of gender in fact there are several things
which happen concomitantly
there is a phenomenon that is at the scale
of our generations that is to say that the
people who in the 80s years
90 play video games or selection show
funny when he was a kid he had
no money they became adults
and that they have been given budgets for
make movies
they made movies that are sucked
through role playing and video games
it’s the lord of the rings it’s in
the 50s and 60s is a novel and in
the 2000s is a blockbuster film
the second phenomenon that is parallel
and that is much deeper
that actually the the realistic literature
the general literature that was
initially a literature turn
towards the people turned towards democracy
if neither your erasures who has gentrified
ie its power
revolutionary that existed in the 19th
century
it’s a literature that has become
a literature vanquished very often the
general literature
it’s a consolation literature that
helps you to accept the world as it
is and genre literatures or
literatures of the imaginary you need
see the world as it could be
of course it’s a lot more exhilarating and
a third parameter which is a
mans parameter that really concerns
this generation is that this
generation she was born to reading
with Harry Potter we do not realize
that 200 years apart
mary shelley and jk rowling have changed the
course of literature ie
how harry potter is out it was
impossible to imagine that it would change
completely the story of the
literature ie when the
people who are born to reading thanks
to harry potter comes of age
he retains this taste for literature
of the imagination gains in appetite for
political topics for realism
this type of stuff but he keeps this
fundamental intuition because we
always keeps the intuitions our
first experiences of readers or
readers to just now I
Repeated this sentence and I
realized that something very
very dangerous is that twenty years ago
just under 20 who was very much at the
fashion it was the tecktonik so if you
do not see what it is you are going on
Youtube
and I specify that I see if I am
not responsible for any trauma that
could ensue from 7 this passage
on youtube but in any case I hope
we will not be here anymore for the come back of
the tecktonik but just now I you
I mentioned someone to show you
in fact the importance but its effects
generational and from this legacy
immaterial
I told you late 19th century
creation of general literature
dominance of the general literature
creation science fiction and creation
fantasy with william morris in
1950s
kindly attlee who was the first
British minister in an interview
it’s a little clement architect taqlid
the welfare state the welfare state
Western that he structured our states
and our societies for a very long time
and we are asking for a nice deal but from where
you came these maternity ideas
between men
and his answer is it’s reading
william morris is not marx it’s
william morris william morris’s novel
it’s interesting because it’s a
author who was communist but who has
writing fantasy novels
in his fantasy novels there are some
brigands who are still virtuous of
princes who are still bastards and
there is a whole political message the idea
of william would have to say that he
must pass if you say
directly to people what you think
but in fact you will have before you that
people who already agree with
you if you put on your story
and on your ideas to sail ignorance and
saissac makes an allegory
and well you actually shoot at your
texts of people who did not have
necessarily want to read them and you
transform them into fact facts
mauritius on akli that was the creation of
the welfare state basically that
recalls a phrase that is of a certain
shelley but no mary shelley but from
her husband persists so in fact of a
somehow it’s mister shelley
which was a little eclipsed by for a
times by his wife and
he has a very beautiful sentence says the
poets are the architects but sorry
the unknown architects of our world
it means that poets in the sense of
writers in general it is they who
structure our reality and we get
not count because their action is
very indirect except that it is very much
more real
that’s the whole idea behind
the intangible heritage that is transformed
when I tell you that there are publishers
for example he is working today at
return of allegorical literature
because that’s a way to take in
betray people and push the
society in one way or another
by spreading ideas but in a way
masked actually at the end of this
little presentation of the return of the
literature and allegorical and how
put forward the literature
the allegoric is also a way of
work our intangible heritage that
this fundamental legacy that
structure our real I would like
just that you leave with this
idea that actually whenever you
will write something that you
go choose a book that you go
offer a book you structure the real
extremely discreet but of
extremely effective way
just like william morris created the state
modern providence
thank you
[Applause]
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