about five years ago I took part in a
very big project it was the first RFID
deployment in sub-sahara West Africa the
aim of this project was the truck
company assets and personnel across 31
States in the particular country it was
a success in the sense that the
management through a dashboard who
actually influenced a lot of usual
making just within seconds they can’t
decide what gustibus bla branch balanced
scorecards who gets a race based on
digital footprints or the employees to
the area so the employees they were not
actually aware of this we all saw them
we are just trying to travel companies
high-value asset well we all know the
most valuable assets in any company is
actually the human resources another
event I inspired this talk is a journey
just between boats in a Magister I was
new boss from Manchester Queens was
building our city said are the boxes
when I realized at every stop as we
approached voting it was just flashing
green light green light green light
green light I was worried so he’s a
scientist I left the back of the seat I
went towards the front sitting by the
side of the driver was watching what she
was doing it was utterly doing nothing
it was moving at the same velocity and
speed I was worried
why because I know that’s what we call
it central traffic management system
being deployed in some starting cities
in the UK I am now way to deploy a
Magister
what are these copy management system
does it’s actually in flames
okay where we are trying to go mr. a
if for instance Miska is going to stay
on be its movement can be influenced
from its central hold meaning you’ll
give mr. a access to the studio before
with us and if there was a particular
traffic within the particular route it
can be done from the central control
unit and I believe this is something we
need to be worried about and definitely
something we ought not to be happy about
why because we are a reality as we know
it it’s currently being altered but we
first started pointing fingers let’s
look at what virtual reality is because
the title my talk is how we have already
living in someone else virtual reality
what is virtual reality is basically a
computer technology using what if
virtual reality headsets to generate
images sounds that replicates real-life
environments about six months ago
actually used one a colleague of mine
bought one for by 8000 pounds
putting on this ad says what’s her soul
it was just amazing I was at the bottom
of the sea
looking out fishes and I didn’t want to
leave this environment because this was
so lovely it was real at some points I
didn’t want to give body sa laughter
eventually now imagine for just five
seconds if the planet health as we know
it is being warned by certain
individuals or groups controlling what
we do difference we have what we eat
where we go are we sleep do what we get
well puts on and lots of other patterns
or behaviors that we exhibit every day
but I is it possible how is it possible
that some group of people or highly
networked introverts can actually in
flames patterns of behavior well there’s
a new form of good there’s a new form of
oil out there we know we can find gold
in Saudi Arabia Nigeria Angola somewhat
a few countries like Libya diamond gold
can be found in this is like Donna
it’s like Nigeria and so the path of the
world but this new form of good this new
form of oil can be found everywhere this
new form of gold can refine to produce
billions or refine chemical products
this new form of gold is the purest you
can find this new form of good is
everywhere this new form of good is data
data is no new the ancient Egyptians
used data the Romans used it in the 80s
we use data in the 90s we use data
currently we use data but what is
different now in the 21st century is the
volume the variety and the velocity at
which we are producing this data
it’s massive in the eighties we are
probably on great megabyte is a thousand
gigabytes as we speak
within seconds were generating petabytes
were generating terabyte were generating
massive amount of data because wherever
we go we actually need behind digital
footprints just approved pins in the
sense that as everybody sit right here
each and every one of us are trying even
it is tough footprints
you have been filmed by the camera you
have been seen online we are all using
our mobile phones right now some of us
are tweeting the obvious that contains
subside this new form of good can be
found everywhere
Grenada days when we are told if you had
the money you conclude the world know
this 21st century if you had the money
and the right set of data sets data you
can control anything you can influence
democracy or anything even coming how is
this big data is data as you say it I’m
sure most of us have had big data big
data it’s just a magazine zone which
determines the ability to process ok
using it you suggested temporarily using
a particular big platform in the 21st
century to speak Thanks
PDFs sound images structured
unstructured data every form of data can
be processed as we speak
passed through a platform based on
variables or models the eight as you see
can be seen through a dashboard a
colleague of mine told me Patrick
Patrick Patrick I’ve seen what they use
with our data as I really say yes Tommy
said your profile in your area which was
said our credit card or debit card he
said some of the stores are obligated to
submit those data to some starting
cooperation she told me she was actually
using some form of Excel to do this and
I said so what are you gonna do about it
he said Patrick I’m not using my debit
card again I say really
yes because the are I using my card at
order when you go into the store was the
first thing you see of the cameras when
you’re about to make payment what do you
see camera just not we can’t draw about
it we will always leave digital
countries everywhere we go now time to
point fingers whose reality are we
really in James Gruffalo it TEDx events
in Zurich 2012 Pro to the event the
Italian for research and they discovered
something the title of that talk is who
controls the world the research proved
that 737 highly networked individuals
are controlling 80% of transnational
corporations starting the inferences
they are power and the app access to
this data
they decide what goes around the obvious
visualization gospel changing variables
based on proven models and algorithms
but where are they getting all these
data as I said earlier we need digital
footprints but apart from this type of
thing that we all leave behind I can’t
do nothing about this there’s what we
call data sets marketplaces was it a
custom marketplaces is a new form of
marketplace through which our data sets
been exchanged
just yesterday someone told me that
someone in Tanzania has East data and
was contact with proofs he wanted to get
it back he was amazed how could I be in
UK and so on in Tanzania has Madeira is
because our data have been exchanged by
big transnational corporation
individuals because that is the new form
of code does a new form of control
and that is how the rich are getting
very rich as I speak
company a could be a Coquelin company
Company B could be castle’s Company C
could be insurance they are all
exchanging this visa
so what do we take on from this
yes we lit it up repents everywhere we
go there’s nothing we can do about it
but this is our reality
this is our life we decide wood becomes
our friend we decide what we buy from
the market we decide where we go when we
wake up in the morning I want to go to
Stadium be we should get there without
our pattern of behavior being influenced
by its central system if you want to go
to a stall we should be able to buy
bread it’s such a type of bread the
bread we want to buy because they can’t
alter that sue looking up our pattern of
building ok mr. egg comes every Tuesday
to buy milk we can’t do something about
that so mean I believe we should have a
big dashboard through which we can see
all these data sets being exchanged
possibly globally yes there will be
exchange globally we are not against
them using our data for academic
research maybe for for for them for
cancer treatments for investments of
technology or what UI gains if someone
controlling our reality and again what
can we do so I’m asking you all to go on
today and think about it is it for us to
start campaigning that data set needs to
be transparent or to encourage the
government to come up with policies
because
the life that we live is possibly
influenced by starting group of people
thank you
[Applause]
very big project it was the first RFID
deployment in sub-sahara West Africa the
aim of this project was the truck
company assets and personnel across 31
States in the particular country it was
a success in the sense that the
management through a dashboard who
actually influenced a lot of usual
making just within seconds they can’t
decide what gustibus bla branch balanced
scorecards who gets a race based on
digital footprints or the employees to
the area so the employees they were not
actually aware of this we all saw them
we are just trying to travel companies
high-value asset well we all know the
most valuable assets in any company is
actually the human resources another
event I inspired this talk is a journey
just between boats in a Magister I was
new boss from Manchester Queens was
building our city said are the boxes
when I realized at every stop as we
approached voting it was just flashing
green light green light green light
green light I was worried so he’s a
scientist I left the back of the seat I
went towards the front sitting by the
side of the driver was watching what she
was doing it was utterly doing nothing
it was moving at the same velocity and
speed I was worried
why because I know that’s what we call
it central traffic management system
being deployed in some starting cities
in the UK I am now way to deploy a
Magister
what are these copy management system
does it’s actually in flames
okay where we are trying to go mr. a
if for instance Miska is going to stay
on be its movement can be influenced
from its central hold meaning you’ll
give mr. a access to the studio before
with us and if there was a particular
traffic within the particular route it
can be done from the central control
unit and I believe this is something we
need to be worried about and definitely
something we ought not to be happy about
why because we are a reality as we know
it it’s currently being altered but we
first started pointing fingers let’s
look at what virtual reality is because
the title my talk is how we have already
living in someone else virtual reality
what is virtual reality is basically a
computer technology using what if
virtual reality headsets to generate
images sounds that replicates real-life
environments about six months ago
actually used one a colleague of mine
bought one for by 8000 pounds
putting on this ad says what’s her soul
it was just amazing I was at the bottom
of the sea
looking out fishes and I didn’t want to
leave this environment because this was
so lovely it was real at some points I
didn’t want to give body sa laughter
eventually now imagine for just five
seconds if the planet health as we know
it is being warned by certain
individuals or groups controlling what
we do difference we have what we eat
where we go are we sleep do what we get
well puts on and lots of other patterns
or behaviors that we exhibit every day
but I is it possible how is it possible
that some group of people or highly
networked introverts can actually in
flames patterns of behavior well there’s
a new form of good there’s a new form of
oil out there we know we can find gold
in Saudi Arabia Nigeria Angola somewhat
a few countries like Libya diamond gold
can be found in this is like Donna
it’s like Nigeria and so the path of the
world but this new form of good this new
form of oil can be found everywhere this
new form of gold can refine to produce
billions or refine chemical products
this new form of gold is the purest you
can find this new form of good is
everywhere this new form of good is data
data is no new the ancient Egyptians
used data the Romans used it in the 80s
we use data in the 90s we use data
currently we use data but what is
different now in the 21st century is the
volume the variety and the velocity at
which we are producing this data
it’s massive in the eighties we are
probably on great megabyte is a thousand
gigabytes as we speak
within seconds were generating petabytes
were generating terabyte were generating
massive amount of data because wherever
we go we actually need behind digital
footprints just approved pins in the
sense that as everybody sit right here
each and every one of us are trying even
it is tough footprints
you have been filmed by the camera you
have been seen online we are all using
our mobile phones right now some of us
are tweeting the obvious that contains
subside this new form of good can be
found everywhere
Grenada days when we are told if you had
the money you conclude the world know
this 21st century if you had the money
and the right set of data sets data you
can control anything you can influence
democracy or anything even coming how is
this big data is data as you say it I’m
sure most of us have had big data big
data it’s just a magazine zone which
determines the ability to process ok
using it you suggested temporarily using
a particular big platform in the 21st
century to speak Thanks
PDFs sound images structured
unstructured data every form of data can
be processed as we speak
passed through a platform based on
variables or models the eight as you see
can be seen through a dashboard a
colleague of mine told me Patrick
Patrick Patrick I’ve seen what they use
with our data as I really say yes Tommy
said your profile in your area which was
said our credit card or debit card he
said some of the stores are obligated to
submit those data to some starting
cooperation she told me she was actually
using some form of Excel to do this and
I said so what are you gonna do about it
he said Patrick I’m not using my debit
card again I say really
yes because the are I using my card at
order when you go into the store was the
first thing you see of the cameras when
you’re about to make payment what do you
see camera just not we can’t draw about
it we will always leave digital
countries everywhere we go now time to
point fingers whose reality are we
really in James Gruffalo it TEDx events
in Zurich 2012 Pro to the event the
Italian for research and they discovered
something the title of that talk is who
controls the world the research proved
that 737 highly networked individuals
are controlling 80% of transnational
corporations starting the inferences
they are power and the app access to
this data
they decide what goes around the obvious
visualization gospel changing variables
based on proven models and algorithms
but where are they getting all these
data as I said earlier we need digital
footprints but apart from this type of
thing that we all leave behind I can’t
do nothing about this there’s what we
call data sets marketplaces was it a
custom marketplaces is a new form of
marketplace through which our data sets
been exchanged
just yesterday someone told me that
someone in Tanzania has East data and
was contact with proofs he wanted to get
it back he was amazed how could I be in
UK and so on in Tanzania has Madeira is
because our data have been exchanged by
big transnational corporation
individuals because that is the new form
of code does a new form of control
and that is how the rich are getting
very rich as I speak
company a could be a Coquelin company
Company B could be castle’s Company C
could be insurance they are all
exchanging this visa
so what do we take on from this
yes we lit it up repents everywhere we
go there’s nothing we can do about it
but this is our reality
this is our life we decide wood becomes
our friend we decide what we buy from
the market we decide where we go when we
wake up in the morning I want to go to
Stadium be we should get there without
our pattern of behavior being influenced
by its central system if you want to go
to a stall we should be able to buy
bread it’s such a type of bread the
bread we want to buy because they can’t
alter that sue looking up our pattern of
building ok mr. egg comes every Tuesday
to buy milk we can’t do something about
that so mean I believe we should have a
big dashboard through which we can see
all these data sets being exchanged
possibly globally yes there will be
exchange globally we are not against
them using our data for academic
research maybe for for for them for
cancer treatments for investments of
technology or what UI gains if someone
controlling our reality and again what
can we do so I’m asking you all to go on
today and think about it is it for us to
start campaigning that data set needs to
be transparent or to encourage the
government to come up with policies
because
the life that we live is possibly
influenced by starting group of people
thank you
[Applause]
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