[Music]
I’m here to tell you couple of things
the first thing I’m going to tell you is
agricultural development it’s got
absolutely nothing to do with
agriculture and what I want to tell you
we are all here about change in average
agriculture and we’re all concerned
about that so what I’m going to do is
I’m going to try and tell you how to do
it how to hack agriculture and food and
what is it that we can do to change it
now the first reason we need to know why
do we need to change agriculture now the
first reason is the environmental impact
of Agriculture is significant and that
impact 30 percent of all our emissions
is tied to a very specific production
regime let’s call it conventional
agriculture this has important
implications it means first of all we
cannot grow more food or produce more
food if we bring new unused lands into
production if we produce new food on new
land we will increase the emission so
much that we’ll probably move the
climate into a tipping point so we have
to change that the second reason why we
need to change agriculture because it’s
an extremely extractive economic system
agriculture is based or modern
agriculture is based upon what
agricultural economists would tell you
is to increase food production we need
unfettered competition with no limits on
resources now first of all there are
limits to resources second of all there
is no free competition competition is
highly constrained these days the second
reason why we need to change agriculture
is the way in which agriculture and food
science intertwine to recreate our diets
now this started in colonialism
colonialism introduced food in order to
oppress certain people and by changing
what people eat and what they grow
they were subjugated this tied up with
food science which changed our cuisine
into technical energy based foods so
these foods were created in cahoots with
an agricultural system which was really
captured by Commerce the science of
Agriculture is captured by Commerce and
this has created a system which neglects
our cuisines and creates a form of
Agriculture which is extractive
environmentally negative and it this
needs to change
we cannot just change it by crying more
food because we will use the wrong ways
of growing food so what we got to do we
have to start a religion a revolution
well maybe we should so what do we have
to do there are three drivers of real
change in agriculture for real
sustainable change and these three
drivers start with the first one small
is beautiful it’s much easier to
increase your yields if you reduce your
size of production the second driver is
very important biological is better
biological systems can outperform
industrial systems of production there
are just knowledge-intensive they are
harder to implement but this is what we
need to understand the third driver is
very important because we need
redistribution to happen wealth
redistribution through agriculture and
this is this is the following then
social networks emerge around intensive
biological production systems these
dense social networks are the means to
not only redistribute wealth but also to
Rico or denied society so that we can
create a sustainable food system so
there is what we need to do and how do
we do that
the first thing you need to understand
is this runs along the concept of
stakeholders now almost everybody is a
stakeholder to change and we will all
benefit if we change
for the better so what you gotta do is
you have to get the stakeholders to
change in one room and you have to tell
this community that you are now able to
change your food system you ask people
where do you want to be when you solve
all your problems in five years time
people don’t come and talk nonsense
people give you realistic assessments of
how they can change their community and
what they can do to change the food
system you do this with people and you
enable them to create the path to reach
that goal and they will do it and I’ve
done it a lot and I want to show you how
to do it so the first thing you got to
do is you got to get the steak all
together because they want the change
and they will come the second thing you
need to understand is you have to
facilitate that discussion because we
talk a lot and a lot of it is not
nonsense and it is important to create
the condition so those in the room and
in society who would never meet they
need to meet to create this change we
must understand that innovation will
only come from diversity and the more
diverse our communities the more
innovative its practices can be and we
need to change a lot with changing the
food system so we need to actually get
together very diverse groups of people
into the room you can use facilitated
methods to structure the whole
discussion and we do that
what around about once a month insulator
at the isn’t Davos or cooler farmers lab
in this lab I bring together different
people mostly urban farmers but all
kinds of different people so that I can
create new relationships that can create
new patterns in society that will
eventually create the new enterprises
that we need to trade produce and
distribute food in a different way these
labs are safe spaces where you can do
anything where you can say something
radical and crazy and the safety of
being able to say something really crazy
enables us to generate and think of
different ways to produce now when
people do
this I mean you must hold an event have
a party when you want to do this when
people speak in front of others in a
public sphere it produces ethical action
people don’t lie in front of others and
it’s really important because if you
have okay only some of you okay and
please be quiet as Martin so what
happens is you create a safe space where
they people can act with integrity if
there happens people can start
understanding what is at stake in
creating a new food system because we
need to understand we need to coordinate
quite a lot of things in order to
realize such a sustainable food system
the first thing that we need to do is we
need to create new materials and
knowledge –is about a sustainable
future the way you do that is you layer
different knowledge errs on top of each
other in isn’t Ava’s Okuda we’ve
developed a peer-to-peer learning system
and appear to expert learning system
when a new idea comes to the lab we
first get normal farmers to talk about
this idea to add the farmers often
Institute or EC Zulu and that way we
humanize the new technology the new idea
the new enterprise then you follow it up
with a expert to peer when you juxtapose
those who have and those who don’t have
surprising things emerge you can see a
professor Mickey burger with a
storytelling project with a firm of
farmers in Soweto but when you layer
these things together you can
retranslate the knowledge –is that are
they and retranslate them for new
concerns you gotta just do this you know
stop talking Thanks date but you know
you’ve got to do this because it’s
possible to do these things and you can
see here’s a poster that we created when
we launched the seed libraries in Soweto
and there’s about 10 seed lovers out
there that does this once you can have a
different knowledge and sensibility
around agriculture people can form
different kinds of groups
and the groups that you would need to
form are groups where those who have and
those we have not come together to
create new things what we have here is a
beehive that was developed by the
department of industrial design at the
University of Johannesburg in
conjunction with farmers using
participatory technology development
methods and that’s a pretty good beehive
that is designed to be manufacturable in
local situations these kinds of
technologies enable us to tell new
stories and lay and knowledge –is in
different ways here we have
make-your-own and design your own
irrigation system you know our people
spend twenty thousand rand on a
irrigation system where as you can take
a couple of pipes connected to a drum
and put a tap on it and it works the
plants don’t know where the water comes
from so stop buying these expensive
things and this leads me to a very
important point
biological systems can be very very
productive and the way it starts with
rotting biomass we have forgotten that
things that stink and rot is what
creates fertility so what you do is you
dig a trench just deep as your hip into
the ground it takes to that two weeks to
do that and you layer it with rotting
logs and thank you sister for showing it
to us you layer this up to the top with
up to you the top will be just compost
and you have a very very productive
garden that will be productive for a
decade now why do you want to spend so
much money on so much fertilizers and
poisons which that’s where your profit
is and we all really need to rethink the
way we conceptualize agricultural
development it is possible to be very
productive using biological systems
these biological systems are really
great but the key is to enable the value
that is created with food production to
stay in a local area because the whole
globalized system is created to take
something from anywhere to nowhere which
is the global everywhere there can’t
work poor people are poor because
local areas are exploited so enable
people to capture the value from the
growth of food in the local area so what
we are busy developing is smart
internet-based link to the Internet of
Things local electrified delivery
systems that are coordinated for inform
information and communication
technologies the cooler app which some
of the people in the room helped develop
is an app that connects a farmer to
distributors you can download it right
now if you want to and it enables the
farmer to control the value chain and
what happens to his produce and we can
redevelop this app to include local
deliveries based on electric delivery
vehicles which are technology station at
the University of Johannesburg is
creating this enables a whole different
food system the next thing that we are
doing is we are introducing the apparate
social media to Facebook for farmers
into South Africa this has been
developed by a professor in Germany
Norman Holtz and he’s in South Africa
and we have used the system to create
full value chains from the farmer right
to retail level and the way it works is
complex we need to coordinate very very
complex different sources of knowledge
technical expertise and these things
have to be coordinated into enterprises
that can realize a sustainable future
now I just want to show you how that
could look like this is the African
rainbow maize value chain that we’re
trying to establish and it looks like
this the maize is usually grown by
living seeds a private company in the
deer which is linked to small farmers
who produce for living seeds this is
linked to slow foods arc of taste which
is a registry of all the indigenous and
precious foods which we have almost lost
that is linked to isn’t gobbles or Cudas
farmers lab which democratizes and
popularizes this opportunity the
delivery could be done through Apple
right also the cooler app and it gets
sent to a end of China organic retailer
who has promised us a fair value deal
for the farmer in the value chain
ladies and gentlemen we’ve got two
important things to do the first is we
can construct a peer-to-peer network
that controls the means of production of
food information and communication
technologies our cellphones enables one
person in the network to communicate
with the whole network immediately and
in that way it control the way the
meaning and resources flow in the food
network this is really important because
that enables small players to change the
network and their entry and they the
impact they can make through the food
system this is the food system this is
where the chances for corporate
development live corporations in the
future might not be found in buildings
like this but corporations will reside
on an information platform call at your
blockchain where narratives of meaning
create the product and the corporation
these narratives can be mobilized by a
marginalized producers so they can shape
the product I mean Milly’s is Melissa’s
Millie’s but Amelie is not the same as a
mealy that’s that’s grown by a small
farmer in organic ethical ways that’s
traded in a decentralized peer-to-peer
network that brings the benefit back to
the the farmer that is the product and
that is the opportunity we have what
this enables is for small producers to
create value capture the value in their
local areas use that value to invest in
their own human development and if there
happens there is when people themselves
can address through their own
enlightened and and capable actions the
issues of hunger poverty and inequality thank you
I’m here to tell you couple of things
the first thing I’m going to tell you is
agricultural development it’s got
absolutely nothing to do with
agriculture and what I want to tell you
we are all here about change in average
agriculture and we’re all concerned
about that so what I’m going to do is
I’m going to try and tell you how to do
it how to hack agriculture and food and
what is it that we can do to change it
now the first reason we need to know why
do we need to change agriculture now the
first reason is the environmental impact
of Agriculture is significant and that
impact 30 percent of all our emissions
is tied to a very specific production
regime let’s call it conventional
agriculture this has important
implications it means first of all we
cannot grow more food or produce more
food if we bring new unused lands into
production if we produce new food on new
land we will increase the emission so
much that we’ll probably move the
climate into a tipping point so we have
to change that the second reason why we
need to change agriculture because it’s
an extremely extractive economic system
agriculture is based or modern
agriculture is based upon what
agricultural economists would tell you
is to increase food production we need
unfettered competition with no limits on
resources now first of all there are
limits to resources second of all there
is no free competition competition is
highly constrained these days the second
reason why we need to change agriculture
is the way in which agriculture and food
science intertwine to recreate our diets
now this started in colonialism
colonialism introduced food in order to
oppress certain people and by changing
what people eat and what they grow
they were subjugated this tied up with
food science which changed our cuisine
into technical energy based foods so
these foods were created in cahoots with
an agricultural system which was really
captured by Commerce the science of
Agriculture is captured by Commerce and
this has created a system which neglects
our cuisines and creates a form of
Agriculture which is extractive
environmentally negative and it this
needs to change
we cannot just change it by crying more
food because we will use the wrong ways
of growing food so what we got to do we
have to start a religion a revolution
well maybe we should so what do we have
to do there are three drivers of real
change in agriculture for real
sustainable change and these three
drivers start with the first one small
is beautiful it’s much easier to
increase your yields if you reduce your
size of production the second driver is
very important biological is better
biological systems can outperform
industrial systems of production there
are just knowledge-intensive they are
harder to implement but this is what we
need to understand the third driver is
very important because we need
redistribution to happen wealth
redistribution through agriculture and
this is this is the following then
social networks emerge around intensive
biological production systems these
dense social networks are the means to
not only redistribute wealth but also to
Rico or denied society so that we can
create a sustainable food system so
there is what we need to do and how do
we do that
the first thing you need to understand
is this runs along the concept of
stakeholders now almost everybody is a
stakeholder to change and we will all
benefit if we change
for the better so what you gotta do is
you have to get the stakeholders to
change in one room and you have to tell
this community that you are now able to
change your food system you ask people
where do you want to be when you solve
all your problems in five years time
people don’t come and talk nonsense
people give you realistic assessments of
how they can change their community and
what they can do to change the food
system you do this with people and you
enable them to create the path to reach
that goal and they will do it and I’ve
done it a lot and I want to show you how
to do it so the first thing you got to
do is you got to get the steak all
together because they want the change
and they will come the second thing you
need to understand is you have to
facilitate that discussion because we
talk a lot and a lot of it is not
nonsense and it is important to create
the condition so those in the room and
in society who would never meet they
need to meet to create this change we
must understand that innovation will
only come from diversity and the more
diverse our communities the more
innovative its practices can be and we
need to change a lot with changing the
food system so we need to actually get
together very diverse groups of people
into the room you can use facilitated
methods to structure the whole
discussion and we do that
what around about once a month insulator
at the isn’t Davos or cooler farmers lab
in this lab I bring together different
people mostly urban farmers but all
kinds of different people so that I can
create new relationships that can create
new patterns in society that will
eventually create the new enterprises
that we need to trade produce and
distribute food in a different way these
labs are safe spaces where you can do
anything where you can say something
radical and crazy and the safety of
being able to say something really crazy
enables us to generate and think of
different ways to produce now when
people do
this I mean you must hold an event have
a party when you want to do this when
people speak in front of others in a
public sphere it produces ethical action
people don’t lie in front of others and
it’s really important because if you
have okay only some of you okay and
please be quiet as Martin so what
happens is you create a safe space where
they people can act with integrity if
there happens people can start
understanding what is at stake in
creating a new food system because we
need to understand we need to coordinate
quite a lot of things in order to
realize such a sustainable food system
the first thing that we need to do is we
need to create new materials and
knowledge –is about a sustainable
future the way you do that is you layer
different knowledge errs on top of each
other in isn’t Ava’s Okuda we’ve
developed a peer-to-peer learning system
and appear to expert learning system
when a new idea comes to the lab we
first get normal farmers to talk about
this idea to add the farmers often
Institute or EC Zulu and that way we
humanize the new technology the new idea
the new enterprise then you follow it up
with a expert to peer when you juxtapose
those who have and those who don’t have
surprising things emerge you can see a
professor Mickey burger with a
storytelling project with a firm of
farmers in Soweto but when you layer
these things together you can
retranslate the knowledge –is that are
they and retranslate them for new
concerns you gotta just do this you know
stop talking Thanks date but you know
you’ve got to do this because it’s
possible to do these things and you can
see here’s a poster that we created when
we launched the seed libraries in Soweto
and there’s about 10 seed lovers out
there that does this once you can have a
different knowledge and sensibility
around agriculture people can form
different kinds of groups
and the groups that you would need to
form are groups where those who have and
those we have not come together to
create new things what we have here is a
beehive that was developed by the
department of industrial design at the
University of Johannesburg in
conjunction with farmers using
participatory technology development
methods and that’s a pretty good beehive
that is designed to be manufacturable in
local situations these kinds of
technologies enable us to tell new
stories and lay and knowledge –is in
different ways here we have
make-your-own and design your own
irrigation system you know our people
spend twenty thousand rand on a
irrigation system where as you can take
a couple of pipes connected to a drum
and put a tap on it and it works the
plants don’t know where the water comes
from so stop buying these expensive
things and this leads me to a very
important point
biological systems can be very very
productive and the way it starts with
rotting biomass we have forgotten that
things that stink and rot is what
creates fertility so what you do is you
dig a trench just deep as your hip into
the ground it takes to that two weeks to
do that and you layer it with rotting
logs and thank you sister for showing it
to us you layer this up to the top with
up to you the top will be just compost
and you have a very very productive
garden that will be productive for a
decade now why do you want to spend so
much money on so much fertilizers and
poisons which that’s where your profit
is and we all really need to rethink the
way we conceptualize agricultural
development it is possible to be very
productive using biological systems
these biological systems are really
great but the key is to enable the value
that is created with food production to
stay in a local area because the whole
globalized system is created to take
something from anywhere to nowhere which
is the global everywhere there can’t
work poor people are poor because
local areas are exploited so enable
people to capture the value from the
growth of food in the local area so what
we are busy developing is smart
internet-based link to the Internet of
Things local electrified delivery
systems that are coordinated for inform
information and communication
technologies the cooler app which some
of the people in the room helped develop
is an app that connects a farmer to
distributors you can download it right
now if you want to and it enables the
farmer to control the value chain and
what happens to his produce and we can
redevelop this app to include local
deliveries based on electric delivery
vehicles which are technology station at
the University of Johannesburg is
creating this enables a whole different
food system the next thing that we are
doing is we are introducing the apparate
social media to Facebook for farmers
into South Africa this has been
developed by a professor in Germany
Norman Holtz and he’s in South Africa
and we have used the system to create
full value chains from the farmer right
to retail level and the way it works is
complex we need to coordinate very very
complex different sources of knowledge
technical expertise and these things
have to be coordinated into enterprises
that can realize a sustainable future
now I just want to show you how that
could look like this is the African
rainbow maize value chain that we’re
trying to establish and it looks like
this the maize is usually grown by
living seeds a private company in the
deer which is linked to small farmers
who produce for living seeds this is
linked to slow foods arc of taste which
is a registry of all the indigenous and
precious foods which we have almost lost
that is linked to isn’t gobbles or Cudas
farmers lab which democratizes and
popularizes this opportunity the
delivery could be done through Apple
right also the cooler app and it gets
sent to a end of China organic retailer
who has promised us a fair value deal
for the farmer in the value chain
ladies and gentlemen we’ve got two
important things to do the first is we
can construct a peer-to-peer network
that controls the means of production of
food information and communication
technologies our cellphones enables one
person in the network to communicate
with the whole network immediately and
in that way it control the way the
meaning and resources flow in the food
network this is really important because
that enables small players to change the
network and their entry and they the
impact they can make through the food
system this is the food system this is
where the chances for corporate
development live corporations in the
future might not be found in buildings
like this but corporations will reside
on an information platform call at your
blockchain where narratives of meaning
create the product and the corporation
these narratives can be mobilized by a
marginalized producers so they can shape
the product I mean Milly’s is Melissa’s
Millie’s but Amelie is not the same as a
mealy that’s that’s grown by a small
farmer in organic ethical ways that’s
traded in a decentralized peer-to-peer
network that brings the benefit back to
the the farmer that is the product and
that is the opportunity we have what
this enables is for small producers to
create value capture the value in their
local areas use that value to invest in
their own human development and if there
happens there is when people themselves
can address through their own
enlightened and and capable actions the
issues of hunger poverty and inequality thank you
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