and two years ago I stopped in this same
scenario and I talked about the
problems facing the reefs of
coral to give you a little summary the
coral reefs are disappearing
throughout the world from 1970 to date it
have extinguished more than half the
coral reef is the column
vertebral of the sea more than 25 percent
of marine life is linked
directly to
it is a source of food medications
and I work for a lot of people in
everyone
but the most important thing is that the sea
produces more than 60 percent of the
oxygen that we breathe and all this what
we are putting into play
the Mesoamerican reef is the second
largest receipt in the world and adjoins
with more than 300 kilometers with our
country
according to my friends from health services that
by the way they do a super job every
year monitoring and documenting health
of the reefs that currently
find like this
1% is very good
13% is fine
a 23 28 is regular 37% is in
bad conditions and 17% is in a
critical situation a critical situation
means that it is very difficult for the
receive can be recovered by itself
now how is the part with which
Mexico adjoins 1 percent is very
well only 11 percent is
well 28 percent is regular a 38
percent is in poor condition and
22 percent are in a situation
critically which means 50
we have more than 60 percent left
hundred is in a bad situation or
review
now what has happened in the last two
years since I decided to put together this
project I would love to come and tell you
that everything was going great that the
project is going from strength to strength and I’ve
had extraordinary results for
the truth honestly has not been this
done the project is not even
it calls just like when I presented it
two years
leave the last text with the illusion of
that people would win the wave that the
problem that comes to pose them
I would hit so hard that they will go out to the street
to tell his friends to his neighbors to
the people that they work with
would be so many times to the video that
it would be viral and once the problem
I was under the mello reflectors
would see activist investors wanted
inject research resources
to my project for the truth
honestly it also did not happen like
many times I went to the sea to vent
and tell him all my problems and there
standing in front of the turquoise blue of
Mexican Caribbean to just a few
meters of the ecosystem that I am
trying to protect I realized that
to solve this problem I had to
completely change the strategy as
said einstein we can not solve a
problem thinking in the same way that
when we create it
then to investigate different
solutions technical projects that are
using around the world to
try to solve this problem I stumbled
with highly traditional solutions
that have been done during
many years for example how to sink
sinking ships
any large, hollow object that
may the problem live with this
type of solutions is that they work more
for big species like fish
crustaceans eels and so on but for
the formation of coral are not the
ideal solutions
then I came across other solutions a
little more sophisticated
for example in thailand are sinking
metal structures and they are
applying a slight voltage to so
small corals to this structure and
thanks to electricity the particles
of calcium that are floating in the water
they approach the coral then this one
You can build a faster way
and more efficient and the truth have had
very good results now this kind of
solutions have a big problem and the
logistics imagine having to build
and then sink metal structures and
then decipher how to take it voltage
or electricity down the water where everything
it corrodes with time and this is not the
most difficult part the coral has to be
developed on the surface and are
highly sensitive organisms so
that the conditions have to be
regulated to perfection
I finally found the one that I think is
the best solution to be able to do something
by the mesoamerican reef rip ball
is a company that has manufacturing
artificial recife for more than 25 years
in Florida
the materials designs processes have gone
improving over the years and what
What I like most is that they have hundreds and
hundreds of articles with information
censuses reports that have been gathering
during all these years with excellent
results after I met javier de
Yesterday Javier is one of the few people
with which I have coincided that he has this
great passion for the sea he and his family
they have the license to manufacture king
ball here in mexico
they invited me to their factory that is
located in santa clara yucatán and
using concrete sand molds manufactures
in units of 15 kilos to more than one
ton of weight after using a
special process regulate the ph of the
concrete to match the ph of the water
from the sea
each structure has to be transported
to the beach near where you sink
and then each
using cranes they climb onto a panga and
they are taken to the place where they are going to
sink and then the divers we’re going
lowering little by little until depositing it in
the seabed is a whole effort
but believe me it’s worth I went to
snorkel here in in santa clara in
a place where a few years ago they had
sunken artificial reefs and the
true what I saw impressed me
the entire seabed was covered in
macroalgae that is basically the enemy
of corals only in the
reefs that Javier had sunk and his
family some years ago they can
coral formations appreciate both
corals hard as soft and this is
that the surface of the structure
porosity that has the structure and
The solidity it offers is exactly
conditions that the coral looks for
adhere and start growing too
We could appreciate several species of
reef it is worth mentioning that here we are
snorkel and walk in the Gulf of Mexico no
is the Mexican Caribbean that are not
perfect conditions has good
conditions but the fact of seeing fish
from recife to see coral formations of
more than 30 centimeters in length
gave me hope that really
we can do something for the reef
done what we have been able to comment is
that every five years the structure
doubles its mass which means that it is
we unite a structure of 800 kilos of
weight in 8 years we will have produced
800 kilos of biomass between corals
algae sponges and so on
Javier and his dad have sunk more than
20,000 reefs in all of Mexico
they usually did it with projects
unfortunately these funds
have been decreasing with the years of
done the past few years there are no longer funds
for this type of projects
they have practically stopped doing this
work so important for the
recovery of the marine ecosystem
lack of funds this is the main
problem faced by the
non-governmental organizations or
any company that depends
directly from donations or resources
federal yet I’m convinced that
ree football is the solution with which
let’s save the Mesoamerican reef
so I decided to create a project
and I did it based on two premises
fundamentals the first one is money
almost all environmental problems
arise thanks to money all
business models or almost all
current business models use
concepts that have been used dozens
of years price over production cost
supply demand in none of these
models the health of the
planet or the happiness of the people or
of the employees
the other side of the coin are the ongs
these if they seek to solve the problems
environmental or social but in its model
of business do not include earnings one
Ong can spend more than 40% of
what he raised in raising again
resources and if this adds costs
administrative operating expenses
advertising and so on the money that you
comes to the problem itself is minimal
from heaven I dropped a book written by
joan ginard who is the founder of the
patagonia brand in this tells us how
through your company finances small
organizations that have solved large
environmental problems in fact if you
they found out about some of
important event in the past
years in the USA for example as the
creation of new natural reserves or
that they had the construction of a
dam was probably through
one of the organizations that ivonne
swing art finances ok through his
company then I decided that the first
premise for my project is that it has
to be economically sustainable
the second is that the message any
effort that has been communicated
you have to have a call to action
clear how you can expect the
people do something if I in when I
I give them a message, I do not tell them
exactly what do I expect from
them for example if I talk about a
idea or a project or whatever
I want to do but I do not tell
exactly the people that I want that
Do what comes naturally to us
congratulate applaud and recommend in the
case of social networks give likes
the problem is that you do not owe applause and
much less likes and we can not
Expect to save an ecosystem only
with applause
so my second premise is that
there is a clear call to action and
so on these two pillars was born re
forest with this I hope to generate a flow
constant resources that are going to go to
be destined to sink the greatest number
of artificial waste as I am
possible
we created in our first phase a
platform in which people who
want to help they are going to be able to
acquire one of our t-shirts
something non-organic with bamboo fibers
Y
for every four shirts we sell
we will be able to manufacture and sink a
reef to put them a little more in
context for every four shirts that
sell after 15 years of having
sunk this reef are going to have
generated 3.2 tons of biomass
Thanks for your help
my personal goal is to sink one hundred
thousand rifles in the next five years
with this I hope to create 320 thousand
tons of biomass in the next 15
years
I also want to offer 270 thousand meters
decision area squares for
corals and not only for
corals this same area will serve you
for fish that are mostly in a
early stage that have a guard
it’s when you need it the most
I know that the project sounds very
ambitious but with this only
we managed to cover 1% of the surface
total Mesoamerican reef
adjoins mexico
but my real purpose is to convert this
1% in a movement that adds more
people who change laws but about
everything that makes companies give
account of the great economic opportunity
that exists in solving problems
environmental and social and that we
as consumers we can dictate the
towards a fairer future and more
clean thank you
[Applause]
scenario and I talked about the
problems facing the reefs of
coral to give you a little summary the
coral reefs are disappearing
throughout the world from 1970 to date it
have extinguished more than half the
coral reef is the column
vertebral of the sea more than 25 percent
of marine life is linked
directly to
it is a source of food medications
and I work for a lot of people in
everyone
but the most important thing is that the sea
produces more than 60 percent of the
oxygen that we breathe and all this what
we are putting into play
the Mesoamerican reef is the second
largest receipt in the world and adjoins
with more than 300 kilometers with our
country
according to my friends from health services that
by the way they do a super job every
year monitoring and documenting health
of the reefs that currently
find like this
1% is very good
13% is fine
a 23 28 is regular 37% is in
bad conditions and 17% is in a
critical situation a critical situation
means that it is very difficult for the
receive can be recovered by itself
now how is the part with which
Mexico adjoins 1 percent is very
well only 11 percent is
well 28 percent is regular a 38
percent is in poor condition and
22 percent are in a situation
critically which means 50
we have more than 60 percent left
hundred is in a bad situation or
review
now what has happened in the last two
years since I decided to put together this
project I would love to come and tell you
that everything was going great that the
project is going from strength to strength and I’ve
had extraordinary results for
the truth honestly has not been this
done the project is not even
it calls just like when I presented it
two years
leave the last text with the illusion of
that people would win the wave that the
problem that comes to pose them
I would hit so hard that they will go out to the street
to tell his friends to his neighbors to
the people that they work with
would be so many times to the video that
it would be viral and once the problem
I was under the mello reflectors
would see activist investors wanted
inject research resources
to my project for the truth
honestly it also did not happen like
many times I went to the sea to vent
and tell him all my problems and there
standing in front of the turquoise blue of
Mexican Caribbean to just a few
meters of the ecosystem that I am
trying to protect I realized that
to solve this problem I had to
completely change the strategy as
said einstein we can not solve a
problem thinking in the same way that
when we create it
then to investigate different
solutions technical projects that are
using around the world to
try to solve this problem I stumbled
with highly traditional solutions
that have been done during
many years for example how to sink
sinking ships
any large, hollow object that
may the problem live with this
type of solutions is that they work more
for big species like fish
crustaceans eels and so on but for
the formation of coral are not the
ideal solutions
then I came across other solutions a
little more sophisticated
for example in thailand are sinking
metal structures and they are
applying a slight voltage to so
small corals to this structure and
thanks to electricity the particles
of calcium that are floating in the water
they approach the coral then this one
You can build a faster way
and more efficient and the truth have had
very good results now this kind of
solutions have a big problem and the
logistics imagine having to build
and then sink metal structures and
then decipher how to take it voltage
or electricity down the water where everything
it corrodes with time and this is not the
most difficult part the coral has to be
developed on the surface and are
highly sensitive organisms so
that the conditions have to be
regulated to perfection
I finally found the one that I think is
the best solution to be able to do something
by the mesoamerican reef rip ball
is a company that has manufacturing
artificial recife for more than 25 years
in Florida
the materials designs processes have gone
improving over the years and what
What I like most is that they have hundreds and
hundreds of articles with information
censuses reports that have been gathering
during all these years with excellent
results after I met javier de
Yesterday Javier is one of the few people
with which I have coincided that he has this
great passion for the sea he and his family
they have the license to manufacture king
ball here in mexico
they invited me to their factory that is
located in santa clara yucatán and
using concrete sand molds manufactures
in units of 15 kilos to more than one
ton of weight after using a
special process regulate the ph of the
concrete to match the ph of the water
from the sea
each structure has to be transported
to the beach near where you sink
and then each
using cranes they climb onto a panga and
they are taken to the place where they are going to
sink and then the divers we’re going
lowering little by little until depositing it in
the seabed is a whole effort
but believe me it’s worth I went to
snorkel here in in santa clara in
a place where a few years ago they had
sunken artificial reefs and the
true what I saw impressed me
the entire seabed was covered in
macroalgae that is basically the enemy
of corals only in the
reefs that Javier had sunk and his
family some years ago they can
coral formations appreciate both
corals hard as soft and this is
that the surface of the structure
porosity that has the structure and
The solidity it offers is exactly
conditions that the coral looks for
adhere and start growing too
We could appreciate several species of
reef it is worth mentioning that here we are
snorkel and walk in the Gulf of Mexico no
is the Mexican Caribbean that are not
perfect conditions has good
conditions but the fact of seeing fish
from recife to see coral formations of
more than 30 centimeters in length
gave me hope that really
we can do something for the reef
done what we have been able to comment is
that every five years the structure
doubles its mass which means that it is
we unite a structure of 800 kilos of
weight in 8 years we will have produced
800 kilos of biomass between corals
algae sponges and so on
Javier and his dad have sunk more than
20,000 reefs in all of Mexico
they usually did it with projects
unfortunately these funds
have been decreasing with the years of
done the past few years there are no longer funds
for this type of projects
they have practically stopped doing this
work so important for the
recovery of the marine ecosystem
lack of funds this is the main
problem faced by the
non-governmental organizations or
any company that depends
directly from donations or resources
federal yet I’m convinced that
ree football is the solution with which
let’s save the Mesoamerican reef
so I decided to create a project
and I did it based on two premises
fundamentals the first one is money
almost all environmental problems
arise thanks to money all
business models or almost all
current business models use
concepts that have been used dozens
of years price over production cost
supply demand in none of these
models the health of the
planet or the happiness of the people or
of the employees
the other side of the coin are the ongs
these if they seek to solve the problems
environmental or social but in its model
of business do not include earnings one
Ong can spend more than 40% of
what he raised in raising again
resources and if this adds costs
administrative operating expenses
advertising and so on the money that you
comes to the problem itself is minimal
from heaven I dropped a book written by
joan ginard who is the founder of the
patagonia brand in this tells us how
through your company finances small
organizations that have solved large
environmental problems in fact if you
they found out about some of
important event in the past
years in the USA for example as the
creation of new natural reserves or
that they had the construction of a
dam was probably through
one of the organizations that ivonne
swing art finances ok through his
company then I decided that the first
premise for my project is that it has
to be economically sustainable
the second is that the message any
effort that has been communicated
you have to have a call to action
clear how you can expect the
people do something if I in when I
I give them a message, I do not tell them
exactly what do I expect from
them for example if I talk about a
idea or a project or whatever
I want to do but I do not tell
exactly the people that I want that
Do what comes naturally to us
congratulate applaud and recommend in the
case of social networks give likes
the problem is that you do not owe applause and
much less likes and we can not
Expect to save an ecosystem only
with applause
so my second premise is that
there is a clear call to action and
so on these two pillars was born re
forest with this I hope to generate a flow
constant resources that are going to go to
be destined to sink the greatest number
of artificial waste as I am
possible
we created in our first phase a
platform in which people who
want to help they are going to be able to
acquire one of our t-shirts
something non-organic with bamboo fibers
Y
for every four shirts we sell
we will be able to manufacture and sink a
reef to put them a little more in
context for every four shirts that
sell after 15 years of having
sunk this reef are going to have
generated 3.2 tons of biomass
Thanks for your help
my personal goal is to sink one hundred
thousand rifles in the next five years
with this I hope to create 320 thousand
tons of biomass in the next 15
years
I also want to offer 270 thousand meters
decision area squares for
corals and not only for
corals this same area will serve you
for fish that are mostly in a
early stage that have a guard
it’s when you need it the most
I know that the project sounds very
ambitious but with this only
we managed to cover 1% of the surface
total Mesoamerican reef
adjoins mexico
but my real purpose is to convert this
1% in a movement that adds more
people who change laws but about
everything that makes companies give
account of the great economic opportunity
that exists in solving problems
environmental and social and that we
as consumers we can dictate the
towards a fairer future and more
clean thank you
[Applause]
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