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Estilo e Transformação Pessoal | Marina Santa Helena | TEDxBlumenauSalon


[Music]
[Applause]
Why did you choose this outfit for?
come here today what sensations she gives you
which feels so when you use it
you think it conveys people
is comfortable modern sexy maybe
all the clothes we wear
some message and even some people
until then of jeans and t-shirt
all black can think not doing
message but our
choices
our style talk a lot more about the
people that we imagine
and in that sense find the right style
it can be transformative to respond to these
always a great motivation questions
for me since childhood listening
noise of the sewing machine of my
grandmother seeing those women in the novels
so super mounted or even drawing
my own collections with dolls
I was already thinking about paper at the time.
I wish I had this dream of working
with fashion
although I do not know very well what
This dream has only been growing along
of time and in early adulthood has
that I left there in my town
christmas bellei to são paulo to search
to study fashion and meet people from
industry to try something in this area
many people leave small towns to
Sao Paulo
That dream wants to make it happen and not
it takes too long to get a
reality with the city and me
I would love to say it was different but not
was
I got there and tried to make the sound of
to happen
I had a lot of disappointments
I had this reality shock and one of the
This is why one of the great reasons is
that I had gone to study fashion meet
the big events and in my head was
everything very idealized thought it was
everything is beautiful, everything is as
magazines and getting there did not go well
and then he made the engavetasse this
I dreamed for a few years and was going to
stuff
I spent several years even worked
several different areas
until I went to receive a proposal for
to be a tv presenter
I worked on television for six years and
the TV presenter and I know it’s
a dream of a lot of people a lot of people
watch tv with ours that’s cool
only it was not my dream was a thing
happened and every day
I could have the best of scenarios but I
had some room so here are some
thing was not solved
rolled until she intruded
imposter knows people did not want to
they will find out that I am not
tv presenter anything anybody
will you come here to take me away?
but that moment arrived and it took a
long to understand that all this
feeling this nuisance was caused
For the dream that I had vetoed for years.
before
And then thinking about it after a long time.
I thought it was time to
do something and started a series
of personal transformation in this sense
including transforming my own visual
my own style changed and I decided that
I needed to go back to studying fashion
I started taking several courses and it was
in which I found the advice of
style
I found a course find the profession
things really started to do
For me, I began to understand the
that I wanted which way I wanted
follow the fashion and I found the difference
practice between fashion and style
in my conception is that fashion has much
more to do with the system a cycle with the
fact that something needs to fall to
that another came into vogue and for some
fashion people can even be a concept
oppressor
now the style has a lot more to do with
high knowledge has much more to do
who are you in what shape do you?
expresses this to the world and how
work style consultant very
less with fashion image building and
much more with style building
life to the people I serve are
real people with longing dreams
personal dramas
Congratulations are women and always
separated are men in search of
personal development
mothers who had their children forgot
themselves and are now in search of
of this personality
all these people are unique
the expanding universe but all of them
have one thing in common they pass or
like me for a
personal transformation that motivated this
will show their personality
by style is not easy right
soon a long journey for this
a story happens that I like
to tell is from someone who came to see me
who had recently treated a cancer
she had lost a lot of weight had
passed through a chemotherapy process
for a lot of medication and certainly she
he was no longer the same person
She had been one day and talking like that.
you must think of a person
poor beat is not sad yes
won because it was one of the people
happier that I had the opportunity
to attend in my profession was
happy with life the simple fact of tali
is alive and wanting to rebuild everything
so we did several were many
Talks a lot of reflection we also did
Personal coloring analysis which is why
colors look better on each physical type
Let’s see what clothes she had
in the closet
moreover on color analysis is a
very colorful person she wanted to show
these colors to the world was with nine
since say
and looking at her clothes in the wardrobe
we made sure that it does not
I could see it more and then in another
part of the consultancy that there to the stores
and taste clothes of a style that people
identified as being closest to the
one of the great joys I
I had to think that everything really
was making sense
after seeing the smile on her face
when she looked in the mirror and
finally recognized
was this another story of a young woman
who came to see me because she
had been promoted to lead a
only team of older men than
she and she is a sweet-looking woman
it’s delicate
wanted to get a better visual image
to be the leader and the
mainly be respected by the
her team and we also made the
consulting
we talk a lot and after all
process
she gave me a return that left me
thinking
She told me that she will start to jump.
to go to work had changed to
her best life
Because she lifted it, she was more
tall that those men she feel
powerful and this influenced several
other changes in her life because she
with which she felt more confident
in work decisions and several other
things and why it made me
thinking why I started to think that
This is what I told you now that
find the right style is transformative
because it also shows us who we are
Our personality is cool, it’s great.
but there are also some simple things from a
haircut a high heel that causes
internal changes and make our
known inside with whom we want
being what we seek then is a way
double – handed
You remember that’s how it ‘s a hand
because we find the
Happiness, I do not remember that I said that
I was unhappy I had a nuisance
I arrived in Sao Paulo and had some
wrong thing and I had some years ago myself
I also had the opportunity to
I regret this and see the
fashion for a new perspective because in the
my head a different difference
very clear and had a line where I
I could not go in fashion and I was invited
by a brand that I admire a lot and that
parade in são paulo fashion week to
to work with them for a while
behind and despite being very happy in
style consulting I saw that there was
an opportunity to participate in a
fashion creation that was not standardized
that was not inside that one
thing I did know and accepted and
we just ended up working on three
collections with them
at first I did the part of stalin that
the composition of accessories looks
of the campaign photos whose main
result was this photo
in the second I got a little more
I started the research part and
collection development a collection
called inheritance that she had much
inspiration in the old samba now in
third I came in early and went
invited to be the coordinator of qom
it’s a crazy job, a lot of people
see the surface and think it ‘s easy but
that I spent several sleepless nights
I was desperate thinking that the collection
was not going to leave but the effort was
feather
at the time of the parade when this
image on the catwalk
for those who do not know this is mc carol
she is a funk singer by the river of
January is a person who is
completely outside the
the fashion industry and consequently the
São Paulo Fashion Week is someone who
rarely is perhaps never seen a
event like this
aiming for a catwalk and for me
entering the catwalk being crowned
that way after all the work
was thrilling was the big point of the
parade and she despite being a person
who is famous that he talks about what he wants
dt lyrics about female empowerment
is very shy and had a concern
very large with what it exists and how
this would be received by people
maybe because he never saw himself in the
environment such as the one that was
important thing was she understood the
importance is there stepping on this
the catwalk being who she is coming from
she has been showing it to other people
that they can be there too, which is
possible
serving as inspiration for other
people and especially for her
understand that your self-confidence is
stepping there is much more important than
that any look and find our
Right style is very not easy as I am
I spoke is a transition requires many
questions come and go and
That’s why I asked you.
there at the beginning you wore this outfit today
Why did you choose this outfit?
led to choosing because there are a lot of people
who have difficulty using
I do not know the chat hat
There are people who use this with
easily leaves home and can
and why there are so many people who have
safety with dressing in general
just for dressing it ‘s a thing
we have to do all day if
wear what do not even eat drink if it goes
arrested if you do not dress if you leave
naked
so my invitation to everyone who has
yes this security on the floor for both
the side and think what that means
for you and as a final message I can
leave three things
the first one is this is the question
which is a priority for you
those questions there at the beginning I want
it’s comfortable, I want it modern
impact and what each of these
things mean to you because to me
It ‘s a shocking thing to maybe
you are another completely different
is to think of these answers with more
caution
and think that those things of editorial
right and wrong today are
completely unacceptable
so you think your priority is worth a lot
more than any other trend
remember that clothes are a product more
it’s a product this has nothing to do
with your body it ‘s pretty and ugly
It’s nothing to see, they’re an answer.
to the market the supply and demand for
fashion media industry
so for example if you do not find a
pants that look great on your body in a
certain store
now has a million options for
You look around, you can find it.
other places this requires a bit more
of investment of your time I like
much of that word investment because
she sells clothes the word
investment because once the
nobility had the clothes so rich that
they were embroidered with gold thread and
precious metals then
if anything happens to some
financial problem people burned
the clothes and fell gold threads she
he could stand for a while longer
clothes are 15 then investment and
nothing is fairer than investing your
time in what makes you well and remember
It has nothing to do with your body.
problem is not your body are the clothes
also remember that no matter how much you
your style is completely
disconnected
you can think and style has no style
imagine everyone has some style is just
seeking is a matter of this investigation
that I talked about before and think that if
there’s a weird weird outfit there
that you feel like using because
had a try once the worst thing that
can happen if you try not to
hit you on the street is maybe I
tried but judgment he has much
more to do with the person who judges than
With you, it ‘s the best thing you can do.
happen is you have a smile there in the
face you feel special authentic
Unique and I invite everyone watching.
the single will also be transformed by
kind of because as I would say
pink guimaraes that people want from life
it’s courage
thanks
[Applause]
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