thank you for having me and all of us
really how about saving the world who
here wants to save the world yeah yeah
yeah it’s dark but I see some hands
that’s great okay we’re talking about
integration I’m gonna help you how to
save the world this year though is you
need a purpose to save the world you
need a purpose saving the world is a
really crap purpose not doing evil isn’t
even worse now you’re not even trying to
do good anymore you’re just you know you
did good purpose so what’s a good
purpose a good purpose is specific
because a specific purpose might even be
so specific that it’s measurable and if
it’s measurable then its accountable and
then you become accountable for what
you’re trying to do measurable is also
good because you can sell measurable
people like to see and but like to pay
for what they can put their hands on
what they can see works integration is
interesting we’ll get back to that we’re
gonna hack some integration today and
get a lot more specific on integration
in particular but I need to tell you
some other four things first I’m a
social venture capitalist that sounds
charming doesn’t it
it’s like evil and good and some some
horrifying combination I invest people’s
money in organizations and entrepreneurs
that try to do good in the world it
sounds like a pretty good job right
that’s nice ten years ago there wasn’t a
lot of jobs in social integration I can
tell you there really wasn’t so I did
other things in the meantime I went and
worked with diplomacy in the Middle East
I worked with microfinance and
nonprofits in Africa and I worked for
evil investment banking in London yay
then a billionaire gave me 5 million
euros to do good in the world
that’s a nice job or is it we spent the
first two years screening 400
applications from wanting to be
do-gooders who were doing really
interesting things around the world
and we said no to almost all of them can
you imagine having a job where every day
you get a call from someone who wants to
do good and you are literally perfecting
the process of telling them that their
idea is not good enough where they
haven’t gone too far with it that is the
crappiest job in the world
it is he feels like it for a while so
let’s talk about Glenn Glenn is an
entrepreneur that’s supposedly might
have applied to our program Glenn works
with the labor market integration of
migrants
he helps migrants get into the labor
market now Glenn he gets paid by
sponsorship by big organizations sounds
pretty good right then –is good thing
going on there’s two problems to that
what’s Glenn really being paid for is
Glenn being paid for helping migrants or
is Glenn being paid for creating nice
events where their sponsors are shown in
a very nice context if Glenn is not
being paid for the actual value that he
wants to create what’s this incentive to
keep creating and figuring out how to
provide that value that’s a bit of an
issue also if I asked Glenn I’ve met
Alaura Glenn’s you have a good thing
going on it seems like you know the
model seems to be doing pretty well you
could go really interesting places with
this so what do you feel about the
future how do you feel about bringing
this to the next level Glenn starts
squirming a little bit and he starts
saying that I don’t want to grow too
fast feel scary you know I don’t want to
and I feel like I have a good thing
going on with my target group here I
don’t want to lose the connection I have
here I I I feel like you know I don’t
want to lose the quality in the work
that we’re doing okay okay
respect that Glenn is a fire starter a
now you all have a dilemma if you want
to save the world you need that purpose
that’s the one thing we’re gonna get
deeper on that as well but you need to
choose are you going to be a fire
starter or are you going to be an
entrepreneur why do you have to choose
between those two you might say right
can’t I just be both
well you might that’s entirely possible
I haven’t seen many of them I’ve seen a
few but they’re driven by different
things they have different motives see
if you ask yourself the question when do
you think you’ll be successful or how do
you consider yourself when you’re
successful what would make you
successful Glenn the fire starter is
going to start saying something like I
see myself out there we’re helping these
people we’re doing the good thing and
people are really starting to notice
what we’re doing we’re on the front page
of this you know people are asking us to
come talk about it and stuff like that
okay sounds like a good thing Arthur
orab dohsa Fein as an entrepreneur if
you ask Josephine the same thing when do
you think you’ll be successful I’m gonna
say something slightly different
Josephine’s gonna say when I’m
successful that’s when I can step back
and just see how this thing moves on its
own see how people are giving life to it
this thing that we started building a
long time ago and how it’s just like
happening and becoming something and I
want I’m not even needed anymore you see
the difference between those two motives
only one of them is scalable see I’m
gonna be a bit controversial it’s always
good to kill a couple of a couple of
common notions I think fire starters and
idealists are driven by ego actually
it’s a scientific fact helping people
makes us feel good it does that’s
probably a good mechanism it’s a good
functionality of kind of how to build
civilization and so forth is a good good
trait that we have helping people is a
good thing I’m not gonna gonna be down
on that but
helping someone or feeling good because
you’re helping someone doesn’t
necessarily mean that you’re actually
able to help them that you’re actually
doing good unless you’re being very very
specific you’re measuring what you’re
doing and you’re allowing yourself to be
held accountable to that ego is not
scalable because people are not scalable
if you are the center of your model of
operation or your business model you’re
not going to be able to scale if you’re
the only person who can do it if your
level of quality is the only standard
that’s acceptable you’re not gonna be
able to grow now what makes
entrepreneurs interesting and scalable
is because they work with models
business models organizational models
its ways of doing things its ways of
selling things ways of making things but
that work with other people other people
can take these models these business
models and operational models and put
them into reality that makes it scalable
all right so why didn’t we invest in a
lot of entrepreneurs motion a bunch of
entrepreneurs there or in the four
hundred that we screened
well there’s one catch and here’s where
it gets a little bit tricky with the
social sector see if you want to sell
someone something someone has to buy it
it’s an unfortunate circumstance and
there’s not a lot of people walking
around paying for their own integration
it’s not a lot of people walking around
or some are paying for their own mental
health to disappear it’s not so much a
consumer market always it’s the trickery
of trying to figure out who wants to pay
for the people that I want to help and
do they actually want to pay me for the
good that I want to do and that’s a real
challenge you have to face and figure
out so what do you need you need a
purpose that’s measurable you did a
practice a way of doing things that
works and you need a proposition that
sells and I’m gonna help you with that
last one see so much entrepreneurship
today and innovation is binary you know
it’s the uber of something it’s the
Airbnb of that it’s a graphene Forex you
know these kind of things and that’s
good there’s some great opportunities to
be to be developed there but when it
comes to social entrepreneurship and
innovation you have to be a really
really aware of the context the
ecosystem you’re working in just working
with underprivileged children or
children with mental ill health is a
really sensitive topic if you want to be
the uber of you know mentally sort of
challenged young children that could go
wrong very very quickly if you don’t
understand the ecosystem you’re working
in if you don’t understand why you’re
being paid and how that works
what kind of calculates in the system
you’re in that could go wrong very very
quickly so you have to be more than
behind air you have to be kind of
tertiary you have to figure out how can
you sell something that helps
integration that even a person that
doesn’t even like the idea of
integration would still buy because it’s
so good so there’s a challenge in
business development if you want to get
into social innovation that’s a
challenge so you need to break up sorry
dude you don’t need to break up sorry
you don’t need to break up you need to
break up with your ego all of you need
to break up with your ego you also need
to break up with your idea of business
because we’re saying that entrepreneurs
or entrepreneurship is a good idea if
you want to be a social innovator but
entrepreneurs also chase the money
entrepreneurs build businesses
businesses work because money’s in them
does that mean then that the
entrepreneur is automatically going to
do good maybe they even have a pretty
good purpose not necessarily what you
need to make sure is that you get paid
for what actually creates good you need
to be paid for doing good not just
wanting to do good but actually doing
good being paid for the results if those
two are the same thing doing good and
getting paid then you can scale not
thinking about it because you’re gonna
create good while you’re scaling if you
earn money somewhere here and you use
that money to do good over there then
what’s gonna happen when you start
earning a lot of money is that people
are gonna start forgetting a little bit
about this thing because that’s getting
a lot more fun three people who are
accounting
so you have to be vigilant and vigilant
on that purpose a good thing about
purpose though and being honest to
purpose and really knowing your target
groups and so forth is it in grains
itself into your organization and
culture it really that’s why you’re
gonna get great people working in
organization because they want to work
with your purpose that’s what works so
let’s start hacking integration ok
what’s integration that’s unfortunate
see no one really wants to define
integration it’s a hot potato there are
some migration research institutions
around the world that kind of do a
little bit of triad it but basically a
lot of people talk about jobs in
language it’s that good enough I don’t
think so I think we intuitively know
that just having a job and Swedish for
example is not gonna make you integrate
in Sweden
so think about Abdul Abdul works in a
pizzeria has an awesome pizzeria ok it
makes the best Capricciosa
he works in a small town in Sweden Abdul
spends his days mostly around his
Kurdish friends and family it’s kind of
social scene he doesn’t actually have a
proper Swedish friend only maybe Glen
works at the post office now that he’s
put his entrepreneurship to rest who
likes Abdul’s exotic you know addresses
on his letters and such is Abdul
integrated you might have a debate about
that right we asked a lot of people
working with integration how did they
define integration when they try to help
people and they told us actually I
wasn’t much harder than that so we have
an idea what a integration might look
like and I’m gonna give it to you so
think about the Mars love stare of needs
ok basic needs at the bottom it’s like
pyramid and like self-actualization
really kind of you know come excelling
at your life and in the top of it
everybody needs roof overhead that’s
basic you need physical and mental
health that’s actually really really
important because you’re not gonna get
yourself integrated you’re not gonna
work in your job unless you have
physical and mental health with you
that’s really important secure you need
information about society and culture
people do not arrive at the bridge in
Malmo knowing what the fika is and
actually the first
that people tell when they start getting
sick of the labor market organization or
the labor market Authority that these
people don’t know how to be in a Swedish
workplace and we are special
we’re wonderful and we’re special but
we’re also a little bit odd and we need
to help people meet us but they need
information how to work in in in society
they also need language what about that
but language works best when it’s
combined with some sort of other
training labor or skills or something
else that’s what works ok you also need
a lot of language and that’s where
technology comes in because you need
4,800 Swedish teachers just to cater to
the people that are here now and
actually we don’t have any more teachers
you know that we have a lack of teachers
in Sweden so you need technology to
figure out how can you take an
individual teacher and help them teach
more people these people also need
access to communities their own so that
they can be comfortable and connecting
where the community that they understand
and get quickly into society but they
also need to connect to other
communities communities that they don’t
understand
that’s going to help them connect to
relationships and networks that’s going
to be able to to help them get jobs and
then eventually they need work but it
doesn’t all start with work necessarily
unless you have these other factors
being successful in a work place in
Sweden can be a really tricky thing and
here’s an interesting thing if you think
about it
roof overhead physical mental health
information about society access to
communities not just your own but also
other people’s communities work language
and training sweets needs that just as
well you must think about language maybe
isn’t as important actually I think it’s
more important see they know might know
Swedish but something that our sector
has learned in social innovation is that
the people who are able to translate
between government nonprofit and
business are incredibly good at getting
these different sectors to work together
and it is the key skill that the sector
of social entrepreneurship and social
innovation is cultivating it also
happens to be one of the skills
listed as the most important for the
future of the labor market because more
organizations than ever before are
starting to work businesses have to
start thinking about politics they have
to start thinking about the
relationships to government they have to
start thinking about their
responsibilities and how they’re
affecting the communities that they are
in and so on nonprofits have to start
getting a little bit more business mind
at an understanding how they relate to
politics so it’s a really great skill to
build so it even has a name it’s called
multilingual leadership something you
can look up and look into so now you
have most of it you have the skills of
the future you know how to do integration good luck