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Empresas como vetores de mudança social | Guilherme Massena | TEDxUnisinos


[Music]
i
I always wanted to change the world.
here everyone is hot sap you do not
I was born montenegro one
city ​​of the interior of rio grande do sul
a city that wants in a family that
fought hard to turn privileges
that I have today and this will that I
She had to change the world she changed.
over time and perhaps there at the beginning
It was a little closer to me.
Now you’re going to introduce my family.
I’m the son of a businessman.
in the city
daliane retired state teacher
I’m older august my little brother
He has a face make and look and
allied to this change the will to change
the world I had that was a little
inside me closed inside
me that did not put it out I wanted
be in my business
winner in business implies how you
you can see in the image the time that I
I would be hungry and thirsty and there is no one
set time to take something
You can see from my brother’s face that he
is looking with a face of why it is
doing that and then I thought beauty
Simple logic , I’m going to study the business.
and when I retire I have 60 and
few and eighty years I do not know
I could have the time and money to be able to
indeed change the world
Only then the time went by I went
realizing man this is very annoying
be very annoying
First I do not even know if I ‘m going to get there.
stop working
I’ll have money to be able to change the
someone’s life
it was sort of moving inside
me and I went to college with this
1 year 17 years old
terrified not knowing what to do with life
not knowing what to do with life
then I spent some time there I continued
without knowing
beauty did not get to do the work of the
my erotic father
meanwhile I was looking for what was
defined as a successful physician at the time
needed to pass a trainee process
do not turn out to be a loser
that’s what I was in my head
I do not know, I did not pass the test.
store
we have 20 trainee process and the law
this frustration
What made me more frustrated is that I
realized that time was passing and that
is doing nothing in fact by the
people
That’s when I met a guy, it ‘s not a
Photo is thiago matos
He is a cute Brazilian tourist who
He opened my eyes to a lot of people
several things
the first is that you see the
world I understand that you see the
through the lens of what the
people lived our privileges of ours
seven more of our culture but the people
has a large component that provides us with
the news for us to follow
the media and if we are alone
what the media says
Our life will be an urgent Brazil.
a straight line people will think that
Anytime we leave, we can
something happens to us or to
our family
We are in danger and we are
that the media transmits this
because our brain is one thing
called amygdala responsible for providing
attention to everything that affects our
existence
or bad news sells and then through
of him I also knew the peter diamandis a
another great futurist worldwide and
that he presented some data that
against me made me think differently than
that the media showed me, for example,
life expectancy in the world increases
more and more death from disasters
natural dwindling because we
is increasingly ready access to
including increasing electricity
in the poorest countries
the cost of solar energy and energy
increasingly cheaper and sustainable
of malnutrition once again the
poorest countries to lower and lower
and it is given the fact of what
it’s called the law of living there from the 60’s
we have known this through the resource
is that technology evolves
spontaneously and then he said there
that every 18 months would double
processor capacity
the price would fall.
half
today this law is practically swept away
by faster and faster and we think
thus makes us get
through another logic and oswaldo
Oliveira introduced us to people who are
logic of abundance that is I will
explain to you how our
society lives today and he tells
people like is that it is as it should be
people operate under the logic of
we think that certain resources
They will not have it for everybody.
with this we will be afraid that
to compete to stock people
will withdraw from circulation with this
cost will increase because of the law of
supply and demand and the fact that the people
exclude that they do not have to pay
and that really that resource
is really scarce and it makes sense that
people lived on the logic of scarcity
because until now some part of the world
still the picture could see the
empire there was a bombing could come
a plague could end it all
that we knew as a society
that community that we lived
So it’s packed in people but I’m going
show you these data may
can reverse logic as
proposes the osvaldo is to think that
certain resources will have for all
world
with that we will believe that it will
we will collaborate to create in
around that art feature will increase the
flow of ide in the market law of supply and
the supply and demand cost it will
and we will include those who do not
have to pay
and there in fact that squid will be plentiful
when we kind of understood that
I punched my face in every
places of the body because there I
I identified an opportunity that I
could change the world with a business
and then I joined those two people
wonderful that my brother augusto mine
cousin of what we created a company
in 2016 that operates on the logic of
self-management a wage policy
same to everyone
the purpose of directing the world to a place
more open referent of good selling
products on paper is always called
fold and I decided to separate today three
little things that we do that I
I think they’re pretty cool for everyone.
you know
the first one is that we work
partnerships with the collaboration
all prints are created by
artists anyone can draw
Send a print to us
and then some people with the girl
bought her wedding dress with
income that came from the arts one of the
most important moments in the life of being
human
the march 11 sent this week photo
she was able to pay a quarter of the
exchange of six months by
canada with the income of prints and I
jamilson who sent the email and happy
because we, besides inspiring him to
want to change the world and do different
we managed to raise 100 per
cent of the capital to realize the dream
of opening a company together with his father
in the house
Another important detail is that our
industrial secret is open in our
website for anyone to download is the
our mold and a video teaching the
mount the product that we sell to
grace
with this we make people who
can not afford to buy a product
ours can produce a product of ours
with their own appeal without paying us
a fact that caused the fact that
some social projects with the project
this project was sustained.
It happens there on the reef.
at the other extreme end of Brazil and he
is to literate young adults and the elderly
illiterate today 50% of the project income
comes from the sale of the portfolios that
provides a mold does not receive a
penny for this
another detail is another one we separate
a real of each product sold in
partnership with a company that gives
cheerful to carry out projects
social
the first one calls good the fold to
people was a state school in the
our city
We told the kids that they
have the opportunity to change what they
they wanted to go to school and she
set what would be the tie
we said to them beauty now
chance is in your hand draws the
most beautiful wallets in the world
We’ll put them up for sale on the site and
all profits will be allocated to the
People reform this rascal together
project in the air is being super cool
Then we thought our wonderful
we have the best company in the world
too cool company is good for
community and we went after it
I wanted to know a little more and then we
found that there is a certificate that
certifies companies that are legal
I explained that I was not alone and that
people a small company in the
the interior of the southern
being with businesses
giant multinational companies here at
Rio Grande do Sul
these institution certificates is called
system b
they say they are redefining the
concept of business success and I
I believe this a lot because it has made us
rethink
is it that success is only in profit alone
how much do you collect and I like
much of this summary that they themselves
that a company
which is well certified is not the best
the world is better for the world and
This word makes all the difference.
and that’s when I realized that I was beautiful there
Costume disguised as clark kent
I had this desire to change the world and I
and my brother and my cousin I august to
people too
we joined our wills to
create something bigger
today we are already 20 people two years and
I mean that I appreciate very naughty
too much people because it devotes its
life to something greater to change a reality
In the country you need
these 20 people opened to meet
the community agents April with the
platform to the community by the
people to generate income to be able to
generate change will inspire today the
people can no longer measure how many
people
we can impact our
I work there and I did not understand
life that does not exist the future people
says the future that we say that
that we are going to build
so if we want a better world
says to do better if you build the
that is the future and we want something better
this build something better and now today
Then I realized that these little things that I
I told you, they’re not small things.
on the contrary they are small
inspirations that will generate the greatest
revolutions in society and indeed change
the world
thank you so much
[Applause]
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