[Applause]
undertaking is one of the most important activities
creative and challenging that a person
You can have but for a
entrepreneurship has relevance e
importance has to include three
very special ingredients the
innovation, disruption and impact
when we talk about ventures
we talk about the creation of startups
we talk about the uprising of millions
of dollars to be able to finance them the
transformation of innovative ideas from
products to services and that are real
the creation of business models
sustainable and sell these companies for
million dollars because the best
indicator of a venture has been
successful and if you can sell and what
price and it’s not just a matter of
entrepreneur that the entrepreneur is
carry money is a subject that goes beyond
countries also earn from
entrepreneurship
the international auditor ask for belushi
He did a study and analyzed that in Israel
in the year 2017
the country had income by
ventures for more than 20 thousand
million dollars
only for the sale of companies and exit
of companies or ventures to
bags in ecuador in the year 2017 ls king
collection
a little over 13,000 million
dollars that is in israel they recovered or
they raised or the country received more or almost
double what was collected in
ecuador in taxes that is to say a country
I could live
of entrepreneurship when we talk about
ventures we speak we remember
from silicon valley we remember from
Europe
we think of israel the so-called starter
nation latin america is not yet a
friendly environment for entrepreneurship
except for certain exceptions like brazil
argentina or mexico colombia chile who
have really made efforts and
governments have invested in having
correct environments however in
latin america there is already a movement
thriving towards the advancement in the subject of
startups and startups
although in Ecuador we live problems
very serious on the subject or all those who
we are entrepreneurs
without incentives for entrepreneurship
without ecosystems or without ecosystems
few very good few
incubation and startups ecosystems
without support but without full support in
issues of investments or funds
risk investment generated by the
very few governments private but without
However, with this situation in Ecuador
like the rest of countries in america
latina if we can do entrepreneurship
disruptive
to be successful in the world the
entrepreneurship you have to go through
failures there is no entrepreneur who has
treated or that has come to have a
success without having 5,000 falls in the
way to that we call it tenacity this
late I want to share with you
part of the experience that I have had in
my last 60 years and during the
last 20 years as an entrepreneur of
somehow I started to undertake when
there was not the word entrepreneurship
create a startup when there was
word start or raise capital when
there were no capital funds of
risk as they exist today and I did
an exit exit is to sell a company
when really the term success
it did not exist either, I think I keep doing
some things that there are not yet
terminology for what I’m doing
at some point I think they will define it
although I was born in Argentina at 16
I emigrated to Israel another country where I
I educated and created or generated
bases of my capabilities of
enterprising entrepreneurship after
finish my high school
specialized in aeronautics issues
I entered the military service
I did three years of military service but
add two additional years is
undoubtedly that military service in
israel is one of the ingredients that
they influence people in that country
to be able to be entrepreneurs but one of
the skills that you learn or that you
Acquires in Israel doing the service
military is reflected in a word that is
flame hood
just fair means
take audacity boldness attention
questioning nerves of steel
imprudence guts daring daring
freshness tenacity and all that in one
single word
although in many countries it could result
really a lack of respect have
together for in Israel is a topical
indispensable
as they name it they give breasts in their best
seller
startup nation
the fair is the way in which the students
they address their teachers the
employees challenge their bosses and
sergeants manage their generals
in the year 2009 87
30 years ago the equator arrived
Advisor for the Ecuadorian Air Force
sent by the industries
aerospace of israel after nine
years of making interesting projects
and with the birth of my dear son
I went through a process of evolution and
very large personal transformation and
I decided to leave for all my life the
occupation or my occupation with the subject
military and I decided to be an entrepreneur
focused on solving problems that
had to do with mobility with the
vehicular industry with the theme of
vehicular fleets I began to generate my
first projects my first eight
years were really a tough test of
that it is not enough to have the desire to
undertake and it is not enough to invest what
what you have and what you do not have
really that time I could remember her or
I could compare it like a fight
boxing to 12 rounds
without knowing how to box and every time
they threw on the floor I got up with a
smile on the head in the face but with
very strong hits more and more hit
learning important lessons
moments in which dreams and
tenacity were more important than the
pain of those rounds and blows that
one received
but after all that comes the
lessons and they finish some of them and
These are directed towards
entrepreneurs of today and those
who want to be entrepreneurs
first first rule
you have to learn to daydream and
I’m talking about not dreaming while
we sleep, I’m talking about dreaming
awake unfortunately there are many
people who do not dream enough
you have to dream you have to dream about your feet
on earth but a venture
when one does not dream it does not work when
you dream enough the company the
entrepreneurship happens to be
good enough when one does not
The enterprise does not dream enough
works
rule or lesson number 2 the problem is
more important than the solution of the
idea unfortunately many people believe
that you have an idea and with that idea you can
be a good entrepreneur but it is not
important to think about the idea is
important to start thinking about the
solution when one thinks about the
solution reaches the end of account to
have very good ideas do not have to
do it upside down
lesson number 3 I call it 80-20 80%
of time you have to dedicate yourself to thinking
generate strategies to evaluate and only the
20 percent of the time to run
lesson number 4
again numbers 10 10 80 and that has
what to do with three elements that are in
the life of all of us
but also in the life of each
entrepreneur luck the talent and the
experience not all of us are lucky not
there is the person who is lucky all
time and we may have bad luck
therefore to luck we are going to
leave 10% and no more than 10%
talent that is talent talent is
the academic capacity that we have what
that we learned what we know from the
experience that we acquire talent does not
We can leave you more than 10 percent
also for what reason because we do not know
I do not know everything and I think none of
you have the ability to handle a
entrepreneurship knowing everything
to the strategy you have to give the 80 for
hundred for what reason because with the
strategy or with a good strategy
We compensate for the lack of luck and
We compensate for the lack of talent in my
case I compensate my lack of talent and
one of the things that I did is to surround myself
not at first after eight years
have received hard blows to surround me
of valuable people who have helped me
compensate for my lack of capabilities
intellectuals of experience
and one of them one of those one of those
people who managed to compensate that
lack of talent is one of my partners
Beni Saad calls one of the excellent
or bigger developers of
software on topics of
geographic systems and he’s already coming
accompanying for several years but as well as
he there are other people
a financier who really makes up for my
lack of financial capabilities calls
juan ugalde and another 120 people who
They work with me today are the
talent that I need so that my
entrepreneurships succeed
lesson number 5 defends our
objectives
and not allow our results to
turn into goals since I
I mean
we usually paint a white
and then we throw the arrow
and the arrow has to be in the
center and if not in the center nothing happens
but first we paint the white what
it means we define goals and then
we meet them there are many people who commit
a very serious mistake first pulls the
arrow and once you threw the arrow
accommodates results and paints the white
this seems the same they are not equal
the person who passes after having
thrown the arrows think that this is what
same no gentlemen that is not the same one
is well done and the other is a mistake
monumental
I could say that 80% of the
entrepreneurs make that mistake and there are
to be very careful
anyway, every difficulty in
entrepreneurship allows them to open
new opportunities and this is the
essence of us entrepreneurs in
Ecuador’
we really have many difficulties and
not only in the equator there are many
Latin American countries and perhaps in
other parts of the world that suffer from what
that we suffer, we are not all
developed countries but really the
idea is to try to look inside those
problematic what we can
rescue and make those great values
I found one of them that is the
Ecuador has a spectacular market is
a small market but with people
amazing where one can try
many things and generate a laboratory
to validate that the projects that one
have are the right projects and that
work correctly and validate the
business models and we validate the
monetization of these projects
Really
it’s a great opportunity to have in a country
as the equator the possibility of
verify and validate that the projects
they can work
and this methodology I come
implementing many years ago with
an incredible success here in the equator
generating projects of total disruption
of which I will tell you only two
from them
in the year 96 general motors in usa
generated a product a service that
allowed to put put into the
cars an assistance service that the
person who was in the car could
communicate with a care center and
they gave him attention on the route they gave him
assistance the mechanical service gave him
also navigation
they tried to include it to implement it
in Latin America and they did not do so well
how they thought in a beginning
Seeing that problem
and with a little spa they all remember
those words between them was the
I dared tenacity
somehow I got into the office
of the president leave the dead in
Ecuador in order to explain that
Ecuador was the best laboratory in
latin america to try to prove that
that project could work and then
expand it to the rest of the continent good
I take a year not only to me but to
me and my team my collaborates with those of
my partners negotiate with arrived motors
that illustrious strangers in
Ecuador will implement a project
that only in the USA could it be done
this project is called chevystar what
we signed what we implemented we tested it in
we generate it here and then what
we expanded to colombia from venezuela
when venezuela was still a
power in the automotive world
after 34 years not after 5 years the
company that company that started a
ecuador that in Ecuador only validated its
Models
we expanded it
colombia of venezuela and reached a value
of 80 million dollars that’s that
company we sold it and then those that
they bought the company they followed
Expanding Argentina, Brazil and Mexico
a total success but was born in ecuador
second case
in 2010
trip to san jose california to expose
a technological platform that we had
developed with my partner take Ecuador
at the convention in that exhibition of
technological platforms we put the
our next to me put a booth one
person who just gave him israel
trying to expose his unknown
project that was born in israel east
project is mom weiss during a
week nobody talked to us nobody
he asked on platform to him nobody
asked him about ways and we had a
week to talk during this
I explained to him what Ecuador was
the capacity that we had here to validate
and test projects and make a
incubator to take it out to the rest of the
world so we did we signed the
contract was not a contract what we signed
a napkin and he gave us the handling from
river the river I call it the big river
Mexico to Ushuaia in Argentina in a
year
sorry in two years we got to lift
13 million users in america
America and the company subsequently
he sold google in 1100 million
Dollars
weiss was not born in an equator was born in
israel its founders
they had israel
but really Ecuador was the place that
allowed him and consolidated his exit to
Exterior
that’s how all these tests and
validations have allowed us
show us that in Ecuador with a
not very friendly environment allows us
really be disruptive at the level
world
at the end of the account from ecuador with
four simultaneous ventures a
startup in israel and one on the way
impacting more than seven countries
having raised more than 30 million
dollars for my ventures being
a year member of the network
largest enterprise in the world
call day board to my 60 years I do not leave
to feel young to undertake is a way
of life to undertake is unasur is not a
Money issue is not a matter of winning
money is about making a difference
it’s about making this a better world
Thank you
[Applause]
undertaking is one of the most important activities
creative and challenging that a person
You can have but for a
entrepreneurship has relevance e
importance has to include three
very special ingredients the
innovation, disruption and impact
when we talk about ventures
we talk about the creation of startups
we talk about the uprising of millions
of dollars to be able to finance them the
transformation of innovative ideas from
products to services and that are real
the creation of business models
sustainable and sell these companies for
million dollars because the best
indicator of a venture has been
successful and if you can sell and what
price and it’s not just a matter of
entrepreneur that the entrepreneur is
carry money is a subject that goes beyond
countries also earn from
entrepreneurship
the international auditor ask for belushi
He did a study and analyzed that in Israel
in the year 2017
the country had income by
ventures for more than 20 thousand
million dollars
only for the sale of companies and exit
of companies or ventures to
bags in ecuador in the year 2017 ls king
collection
a little over 13,000 million
dollars that is in israel they recovered or
they raised or the country received more or almost
double what was collected in
ecuador in taxes that is to say a country
I could live
of entrepreneurship when we talk about
ventures we speak we remember
from silicon valley we remember from
Europe
we think of israel the so-called starter
nation latin america is not yet a
friendly environment for entrepreneurship
except for certain exceptions like brazil
argentina or mexico colombia chile who
have really made efforts and
governments have invested in having
correct environments however in
latin america there is already a movement
thriving towards the advancement in the subject of
startups and startups
although in Ecuador we live problems
very serious on the subject or all those who
we are entrepreneurs
without incentives for entrepreneurship
without ecosystems or without ecosystems
few very good few
incubation and startups ecosystems
without support but without full support in
issues of investments or funds
risk investment generated by the
very few governments private but without
However, with this situation in Ecuador
like the rest of countries in america
latina if we can do entrepreneurship
disruptive
to be successful in the world the
entrepreneurship you have to go through
failures there is no entrepreneur who has
treated or that has come to have a
success without having 5,000 falls in the
way to that we call it tenacity this
late I want to share with you
part of the experience that I have had in
my last 60 years and during the
last 20 years as an entrepreneur of
somehow I started to undertake when
there was not the word entrepreneurship
create a startup when there was
word start or raise capital when
there were no capital funds of
risk as they exist today and I did
an exit exit is to sell a company
when really the term success
it did not exist either, I think I keep doing
some things that there are not yet
terminology for what I’m doing
at some point I think they will define it
although I was born in Argentina at 16
I emigrated to Israel another country where I
I educated and created or generated
bases of my capabilities of
enterprising entrepreneurship after
finish my high school
specialized in aeronautics issues
I entered the military service
I did three years of military service but
add two additional years is
undoubtedly that military service in
israel is one of the ingredients that
they influence people in that country
to be able to be entrepreneurs but one of
the skills that you learn or that you
Acquires in Israel doing the service
military is reflected in a word that is
flame hood
just fair means
take audacity boldness attention
questioning nerves of steel
imprudence guts daring daring
freshness tenacity and all that in one
single word
although in many countries it could result
really a lack of respect have
together for in Israel is a topical
indispensable
as they name it they give breasts in their best
seller
startup nation
the fair is the way in which the students
they address their teachers the
employees challenge their bosses and
sergeants manage their generals
in the year 2009 87
30 years ago the equator arrived
Advisor for the Ecuadorian Air Force
sent by the industries
aerospace of israel after nine
years of making interesting projects
and with the birth of my dear son
I went through a process of evolution and
very large personal transformation and
I decided to leave for all my life the
occupation or my occupation with the subject
military and I decided to be an entrepreneur
focused on solving problems that
had to do with mobility with the
vehicular industry with the theme of
vehicular fleets I began to generate my
first projects my first eight
years were really a tough test of
that it is not enough to have the desire to
undertake and it is not enough to invest what
what you have and what you do not have
really that time I could remember her or
I could compare it like a fight
boxing to 12 rounds
without knowing how to box and every time
they threw on the floor I got up with a
smile on the head in the face but with
very strong hits more and more hit
learning important lessons
moments in which dreams and
tenacity were more important than the
pain of those rounds and blows that
one received
but after all that comes the
lessons and they finish some of them and
These are directed towards
entrepreneurs of today and those
who want to be entrepreneurs
first first rule
you have to learn to daydream and
I’m talking about not dreaming while
we sleep, I’m talking about dreaming
awake unfortunately there are many
people who do not dream enough
you have to dream you have to dream about your feet
on earth but a venture
when one does not dream it does not work when
you dream enough the company the
entrepreneurship happens to be
good enough when one does not
The enterprise does not dream enough
works
rule or lesson number 2 the problem is
more important than the solution of the
idea unfortunately many people believe
that you have an idea and with that idea you can
be a good entrepreneur but it is not
important to think about the idea is
important to start thinking about the
solution when one thinks about the
solution reaches the end of account to
have very good ideas do not have to
do it upside down
lesson number 3 I call it 80-20 80%
of time you have to dedicate yourself to thinking
generate strategies to evaluate and only the
20 percent of the time to run
lesson number 4
again numbers 10 10 80 and that has
what to do with three elements that are in
the life of all of us
but also in the life of each
entrepreneur luck the talent and the
experience not all of us are lucky not
there is the person who is lucky all
time and we may have bad luck
therefore to luck we are going to
leave 10% and no more than 10%
talent that is talent talent is
the academic capacity that we have what
that we learned what we know from the
experience that we acquire talent does not
We can leave you more than 10 percent
also for what reason because we do not know
I do not know everything and I think none of
you have the ability to handle a
entrepreneurship knowing everything
to the strategy you have to give the 80 for
hundred for what reason because with the
strategy or with a good strategy
We compensate for the lack of luck and
We compensate for the lack of talent in my
case I compensate my lack of talent and
one of the things that I did is to surround myself
not at first after eight years
have received hard blows to surround me
of valuable people who have helped me
compensate for my lack of capabilities
intellectuals of experience
and one of them one of those one of those
people who managed to compensate that
lack of talent is one of my partners
Beni Saad calls one of the excellent
or bigger developers of
software on topics of
geographic systems and he’s already coming
accompanying for several years but as well as
he there are other people
a financier who really makes up for my
lack of financial capabilities calls
juan ugalde and another 120 people who
They work with me today are the
talent that I need so that my
entrepreneurships succeed
lesson number 5 defends our
objectives
and not allow our results to
turn into goals since I
I mean
we usually paint a white
and then we throw the arrow
and the arrow has to be in the
center and if not in the center nothing happens
but first we paint the white what
it means we define goals and then
we meet them there are many people who commit
a very serious mistake first pulls the
arrow and once you threw the arrow
accommodates results and paints the white
this seems the same they are not equal
the person who passes after having
thrown the arrows think that this is what
same no gentlemen that is not the same one
is well done and the other is a mistake
monumental
I could say that 80% of the
entrepreneurs make that mistake and there are
to be very careful
anyway, every difficulty in
entrepreneurship allows them to open
new opportunities and this is the
essence of us entrepreneurs in
Ecuador’
we really have many difficulties and
not only in the equator there are many
Latin American countries and perhaps in
other parts of the world that suffer from what
that we suffer, we are not all
developed countries but really the
idea is to try to look inside those
problematic what we can
rescue and make those great values
I found one of them that is the
Ecuador has a spectacular market is
a small market but with people
amazing where one can try
many things and generate a laboratory
to validate that the projects that one
have are the right projects and that
work correctly and validate the
business models and we validate the
monetization of these projects
Really
it’s a great opportunity to have in a country
as the equator the possibility of
verify and validate that the projects
they can work
and this methodology I come
implementing many years ago with
an incredible success here in the equator
generating projects of total disruption
of which I will tell you only two
from them
in the year 96 general motors in usa
generated a product a service that
allowed to put put into the
cars an assistance service that the
person who was in the car could
communicate with a care center and
they gave him attention on the route they gave him
assistance the mechanical service gave him
also navigation
they tried to include it to implement it
in Latin America and they did not do so well
how they thought in a beginning
Seeing that problem
and with a little spa they all remember
those words between them was the
I dared tenacity
somehow I got into the office
of the president leave the dead in
Ecuador in order to explain that
Ecuador was the best laboratory in
latin america to try to prove that
that project could work and then
expand it to the rest of the continent good
I take a year not only to me but to
me and my team my collaborates with those of
my partners negotiate with arrived motors
that illustrious strangers in
Ecuador will implement a project
that only in the USA could it be done
this project is called chevystar what
we signed what we implemented we tested it in
we generate it here and then what
we expanded to colombia from venezuela
when venezuela was still a
power in the automotive world
after 34 years not after 5 years the
company that company that started a
ecuador that in Ecuador only validated its
Models
we expanded it
colombia of venezuela and reached a value
of 80 million dollars that’s that
company we sold it and then those that
they bought the company they followed
Expanding Argentina, Brazil and Mexico
a total success but was born in ecuador
second case
in 2010
trip to san jose california to expose
a technological platform that we had
developed with my partner take Ecuador
at the convention in that exhibition of
technological platforms we put the
our next to me put a booth one
person who just gave him israel
trying to expose his unknown
project that was born in israel east
project is mom weiss during a
week nobody talked to us nobody
he asked on platform to him nobody
asked him about ways and we had a
week to talk during this
I explained to him what Ecuador was
the capacity that we had here to validate
and test projects and make a
incubator to take it out to the rest of the
world so we did we signed the
contract was not a contract what we signed
a napkin and he gave us the handling from
river the river I call it the big river
Mexico to Ushuaia in Argentina in a
year
sorry in two years we got to lift
13 million users in america
America and the company subsequently
he sold google in 1100 million
Dollars
weiss was not born in an equator was born in
israel its founders
they had israel
but really Ecuador was the place that
allowed him and consolidated his exit to
Exterior
that’s how all these tests and
validations have allowed us
show us that in Ecuador with a
not very friendly environment allows us
really be disruptive at the level
world
at the end of the account from ecuador with
four simultaneous ventures a
startup in israel and one on the way
impacting more than seven countries
having raised more than 30 million
dollars for my ventures being
a year member of the network
largest enterprise in the world
call day board to my 60 years I do not leave
to feel young to undertake is a way
of life to undertake is unasur is not a
Money issue is not a matter of winning
money is about making a difference
it’s about making this a better world
Thank you
[Applause]
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