so who has one of these raise your hand
if you have one absolutely
80% of adults in the UK now have a
smartphone and they’re a very integral
part of our everyday lives
I bet every single one of you of how to
panic when you’ve left the house and
realize you’ve left it at home the
technology and communication has
infiltrated so much of our lives now
including our language if you want to
know something
we google it if you want to find out how
to do something were YouTube it and we
have apps for absolutely everything how
we entertain ourselves how we educate
ourselves how we purchase is all down to
this as consumers we are hungry for
information and social media has proved
that we’re hungry for connection as well
as as well as convenience but what it’s
doing is its changing the way that we
can do business as well so let’s take a
look at that I love a post-it note don’t
you the biggest thing that has changed
is that if you want to go into business
now technology has allowed anyone to do
this the barrier to entry to business is
really low all you need is an idea a
solution to a problem a laptop and a
phone and away you go so what this is
done is it’s opened up entrepreneurial
opportunities for all sorts of people
now 52% of businesses registered in the
UK are now home-based businesses and
they’re not just the young that are
doing it people in midlife and beyond
the unemployed people who haven’t been
able to get a job and now realizing they
could just start their own business
parents and carers who need to be really
flexible with time start their own
business we’re able to systemize and
automate very cheaply which means we can
run our businesses very efficiently and
reach further audience
with social media we were able to make
better connections and deeper
connections and build followings we’re
now able to work on a global scale we
don’t have to rely on business locally
anymore the e-learning market is huge
and by that I mean membership sites
providing education bringing people
together online courses downloads
anything that educate can educate
someone so if you have something to
share if you have something to teach
someone you can get involved in this
market now there are figures that say
that in 2016 the e-learning market the
global market was worth a hundred and
sixty five billion dollars pretty good
huh and it’s predicted that by 2025 it’s
going to be worth three hundred and
twenty five billion that’s only seven
years away you do the maths there’s
money there to be had my let my friends
what I want to do now is show you an
example of somebody who is very much
embracing these new ways of doing
business meet Zoe sugg better known as
her channel zoella if any of you have
daughters you will know who this lady is
she started off in her bedroom making
videos in 2009 at the tender age of 19
her vlog is all about life and beauty
and fashion but she’s not a fashion
designer she’s not a makeup artist she’s
just an ordinary girl with a passion for
these things she started making videos
and building bit of a following she
built a following because she was
ordinary and the girls that were
watching her felt like she was a friend
they felt connected to her
they liked the same things that she
liked Zoe’s channel now has 12 million
subscribers and some of her videos have
had over 22 million views
this is big but what Zoe has been able
to do I’d like to meet her what Zoe has
been able to do is translate that
following into a huge business
she is one individual zoella in 2014
wrote her first book and she broke
records
she sold 78,000 copies in one week now
to put that into perspective that’s
that’s faster and more than fifty shades
of grey and Harry Potter it’s not to be
sniffed at she if you go into super drug
it she has a beauty range in there if
you go into WH Smiths she’s got a book
club with her friends and she helps WH
Smith sell a lot of books she is a very
good businesswoman so the next time one
of your children says that they’d like
to start a YouTube channel you might
want to take them seriously so she was
able to take that following that
following that knew liked and trusted
her and give them more they wanted more
from her and she was able to take that
offline and do that now we don’t all
have to run off and start a YouTube
channel although you can it’s free you
can just go and start broadcasting to
the world but what this has done the
connectivity that we have now is it’s
also enabled people in business sold
traders to actually expand as well you
don’t have to rely on getting your
clients from your locality you can now
get clients from anywhere in the world
and you’re able to speak to them face to
face so if you’re a consultant or a
coach for example you can now be
choosing the clients that you work with
and be really specific about it because
you’ve got a global pool of clients to
so we have the world at our fingertips
as consumers but as businesses we have
the world in our hands as well so quite
frankly if you’ve got an entrepreneurial
spirit in you you’ve never had it so
now you guys are a tech savvy audience
here so a lot of what I’ve said isn’t
new to you you know about it but there’s
a difference between knowing and there’s
and doing so one night aren’t more
people doing this why aren’t more small
businesses or large businesses embracing
the new technologies that we have well
it’s pretty simple
yeah now this works for large
corporations as well because when
companies decide to become more visible
than even large corporations are guilty
of showing fear they don’t want to be in
social media necessarily because they’re
worried about disgruntled clients
they’re worried about getting bad
reviews and it’s the same for
individuals but with individuals we tend
to worry that if we raise our visibility
and go for that global market what will
our peers think what will other people
think of us who are you
to be doing this in broadcasting now
fear can come in many ways it can come
through denial you can be saying things
like but my business is great I don’t
need to start all this newfangled stuff
and be hitting a global market try
telling that to blockbusters it’s
procrastination now procrastination I’m
quite a big fan of I’m sure you are
sometimes we decide something it’s a
very good idea and we’d do it tomorrow
right
Toys R Us pretty good example of this
after they fell out with Amazon it took
them forever and they never got
themselves together with their online
side of the business and as consumers
I’m pretty sure all of you have bought
toys online right so they missed it
because they like they just didn’t do
anything about it or not enough and then
there’s ego and ego is the one that
affects all of us it’s where we make
ourselves central to that fear we make
it about us I didn’t want to go on
camera I don’t like my hair I hate my
voice I hear that one a lot but we do
need to be moving with the times whoever
you are we only have to look at where
we’ve come from in the last 20 years
with technology to only imagine where we
might be in the night in the next five
or even ten years future proofing your
business is important this technology is
not going away
I have little experience of this myself
three years ago I had a business it was
brilliant I loved it was a photography
business and I was the central part of
that business I got ill and what
happened was when you took me out of the
business there was no business so with
the online technologies that we have now
everybody can be generating some kind of
passive income from their service or the
product that they sell this is a good
reason to future-proof your business if
you have passive income coming in you’re
able to have a little bit more
flexibility doing what others won’t is
the way to win in business it’s the
difference between knowing and actually
doing something about it and I
personally go through quite a few
lessons when that happened to me so you
need to think about this you need to
think about how you can future-proof
your your business and how you can reap
the benefits of these technologies now
I’ve devised a little formula my win
formula and it’s basically three ways of
how you can get over yourself and go
ahead and do these things w-why make
your way bigger than your fear
now is anybody parent in here you’re
gonna love this example because I
guarantee that every single one of you
has had this scenario at some point in
the summer just gone I found my family
and I were on a boat off the coast of
Tenerife it was lovely we’ve just been
watching dolphins it was fabulous and
they dropped anchor and gave us the
opportunity that we could swim in the
water there were three ways of getting
into the water you could climb down the
ladder humiliating you could jump in
fairly cool or you could dive in now my
son I should say my daughter just went
to the back of the boat and Dovan it was
a about 4 feet difference my son saw her
do this so he wanted to do the same
however he felt the fear so like all
good mums I was there saying come on
Jack you can do this you’re gonna feel
awesome when you’ve done it and then he
said those words that every parent
dreads I tell you what mum if you do it
I’ll do it and now fear oh my gosh the
fear kicked in for me and what went
through my head was oh no what if I
belly flop and make a fool out of myself
what if my costume comes off you get the
scenario but my why my reason to dive
off the back of that boat was bigger
than my fear because what I couldn’t
have was my son saying hang on you’re
encouraging me to do it but you’re not
prepared to do it yourself so I’m
pleased to say I dived off the back of
the boat and he went into and we had a
good time and always well but the lesson
there is you can all take that you’ve
all had examples where you’ve overcome a
fear and what you need to do is just
make that fit make that reason why
bigger than your fear and you’ll be able
to achieve anything that you want to in
business is
hacked now this is where our ego comes
into it because one of the things that
got me to tears here today is impact if
I let myself worry about the fears that
I had of standing up on stage and
talking to you all today I made my why
bigger I want to be able to inspire
people to get into the online world and
for you to proof their businesses so
what I did was I’m thinking about the
people that I may have an impact on
today or when they’re watching it so
when you turn everything around and
start to make it about your customers
your future customers it’s very
empowering so think about the people
that you can help with your project with
your product or your service put them
first
and do it for them and n is for now no
more procrastination no more excuses do
it now make it a priority in your life
and you will reap the benefits thank you [Applause]
if you have one absolutely
80% of adults in the UK now have a
smartphone and they’re a very integral
part of our everyday lives
I bet every single one of you of how to
panic when you’ve left the house and
realize you’ve left it at home the
technology and communication has
infiltrated so much of our lives now
including our language if you want to
know something
we google it if you want to find out how
to do something were YouTube it and we
have apps for absolutely everything how
we entertain ourselves how we educate
ourselves how we purchase is all down to
this as consumers we are hungry for
information and social media has proved
that we’re hungry for connection as well
as as well as convenience but what it’s
doing is its changing the way that we
can do business as well so let’s take a
look at that I love a post-it note don’t
you the biggest thing that has changed
is that if you want to go into business
now technology has allowed anyone to do
this the barrier to entry to business is
really low all you need is an idea a
solution to a problem a laptop and a
phone and away you go so what this is
done is it’s opened up entrepreneurial
opportunities for all sorts of people
now 52% of businesses registered in the
UK are now home-based businesses and
they’re not just the young that are
doing it people in midlife and beyond
the unemployed people who haven’t been
able to get a job and now realizing they
could just start their own business
parents and carers who need to be really
flexible with time start their own
business we’re able to systemize and
automate very cheaply which means we can
run our businesses very efficiently and
reach further audience
with social media we were able to make
better connections and deeper
connections and build followings we’re
now able to work on a global scale we
don’t have to rely on business locally
anymore the e-learning market is huge
and by that I mean membership sites
providing education bringing people
together online courses downloads
anything that educate can educate
someone so if you have something to
share if you have something to teach
someone you can get involved in this
market now there are figures that say
that in 2016 the e-learning market the
global market was worth a hundred and
sixty five billion dollars pretty good
huh and it’s predicted that by 2025 it’s
going to be worth three hundred and
twenty five billion that’s only seven
years away you do the maths there’s
money there to be had my let my friends
what I want to do now is show you an
example of somebody who is very much
embracing these new ways of doing
business meet Zoe sugg better known as
her channel zoella if any of you have
daughters you will know who this lady is
she started off in her bedroom making
videos in 2009 at the tender age of 19
her vlog is all about life and beauty
and fashion but she’s not a fashion
designer she’s not a makeup artist she’s
just an ordinary girl with a passion for
these things she started making videos
and building bit of a following she
built a following because she was
ordinary and the girls that were
watching her felt like she was a friend
they felt connected to her
they liked the same things that she
liked Zoe’s channel now has 12 million
subscribers and some of her videos have
had over 22 million views
this is big but what Zoe has been able
to do I’d like to meet her what Zoe has
been able to do is translate that
following into a huge business
she is one individual zoella in 2014
wrote her first book and she broke
records
she sold 78,000 copies in one week now
to put that into perspective that’s
that’s faster and more than fifty shades
of grey and Harry Potter it’s not to be
sniffed at she if you go into super drug
it she has a beauty range in there if
you go into WH Smiths she’s got a book
club with her friends and she helps WH
Smith sell a lot of books she is a very
good businesswoman so the next time one
of your children says that they’d like
to start a YouTube channel you might
want to take them seriously so she was
able to take that following that
following that knew liked and trusted
her and give them more they wanted more
from her and she was able to take that
offline and do that now we don’t all
have to run off and start a YouTube
channel although you can it’s free you
can just go and start broadcasting to
the world but what this has done the
connectivity that we have now is it’s
also enabled people in business sold
traders to actually expand as well you
don’t have to rely on getting your
clients from your locality you can now
get clients from anywhere in the world
and you’re able to speak to them face to
face so if you’re a consultant or a
coach for example you can now be
choosing the clients that you work with
and be really specific about it because
you’ve got a global pool of clients to
so we have the world at our fingertips
as consumers but as businesses we have
the world in our hands as well so quite
frankly if you’ve got an entrepreneurial
spirit in you you’ve never had it so
now you guys are a tech savvy audience
here so a lot of what I’ve said isn’t
new to you you know about it but there’s
a difference between knowing and there’s
and doing so one night aren’t more
people doing this why aren’t more small
businesses or large businesses embracing
the new technologies that we have well
it’s pretty simple
yeah now this works for large
corporations as well because when
companies decide to become more visible
than even large corporations are guilty
of showing fear they don’t want to be in
social media necessarily because they’re
worried about disgruntled clients
they’re worried about getting bad
reviews and it’s the same for
individuals but with individuals we tend
to worry that if we raise our visibility
and go for that global market what will
our peers think what will other people
think of us who are you
to be doing this in broadcasting now
fear can come in many ways it can come
through denial you can be saying things
like but my business is great I don’t
need to start all this newfangled stuff
and be hitting a global market try
telling that to blockbusters it’s
procrastination now procrastination I’m
quite a big fan of I’m sure you are
sometimes we decide something it’s a
very good idea and we’d do it tomorrow
right
Toys R Us pretty good example of this
after they fell out with Amazon it took
them forever and they never got
themselves together with their online
side of the business and as consumers
I’m pretty sure all of you have bought
toys online right so they missed it
because they like they just didn’t do
anything about it or not enough and then
there’s ego and ego is the one that
affects all of us it’s where we make
ourselves central to that fear we make
it about us I didn’t want to go on
camera I don’t like my hair I hate my
voice I hear that one a lot but we do
need to be moving with the times whoever
you are we only have to look at where
we’ve come from in the last 20 years
with technology to only imagine where we
might be in the night in the next five
or even ten years future proofing your
business is important this technology is
not going away
I have little experience of this myself
three years ago I had a business it was
brilliant I loved it was a photography
business and I was the central part of
that business I got ill and what
happened was when you took me out of the
business there was no business so with
the online technologies that we have now
everybody can be generating some kind of
passive income from their service or the
product that they sell this is a good
reason to future-proof your business if
you have passive income coming in you’re
able to have a little bit more
flexibility doing what others won’t is
the way to win in business it’s the
difference between knowing and actually
doing something about it and I
personally go through quite a few
lessons when that happened to me so you
need to think about this you need to
think about how you can future-proof
your your business and how you can reap
the benefits of these technologies now
I’ve devised a little formula my win
formula and it’s basically three ways of
how you can get over yourself and go
ahead and do these things w-why make
your way bigger than your fear
now is anybody parent in here you’re
gonna love this example because I
guarantee that every single one of you
has had this scenario at some point in
the summer just gone I found my family
and I were on a boat off the coast of
Tenerife it was lovely we’ve just been
watching dolphins it was fabulous and
they dropped anchor and gave us the
opportunity that we could swim in the
water there were three ways of getting
into the water you could climb down the
ladder humiliating you could jump in
fairly cool or you could dive in now my
son I should say my daughter just went
to the back of the boat and Dovan it was
a about 4 feet difference my son saw her
do this so he wanted to do the same
however he felt the fear so like all
good mums I was there saying come on
Jack you can do this you’re gonna feel
awesome when you’ve done it and then he
said those words that every parent
dreads I tell you what mum if you do it
I’ll do it and now fear oh my gosh the
fear kicked in for me and what went
through my head was oh no what if I
belly flop and make a fool out of myself
what if my costume comes off you get the
scenario but my why my reason to dive
off the back of that boat was bigger
than my fear because what I couldn’t
have was my son saying hang on you’re
encouraging me to do it but you’re not
prepared to do it yourself so I’m
pleased to say I dived off the back of
the boat and he went into and we had a
good time and always well but the lesson
there is you can all take that you’ve
all had examples where you’ve overcome a
fear and what you need to do is just
make that fit make that reason why
bigger than your fear and you’ll be able
to achieve anything that you want to in
business is
hacked now this is where our ego comes
into it because one of the things that
got me to tears here today is impact if
I let myself worry about the fears that
I had of standing up on stage and
talking to you all today I made my why
bigger I want to be able to inspire
people to get into the online world and
for you to proof their businesses so
what I did was I’m thinking about the
people that I may have an impact on
today or when they’re watching it so
when you turn everything around and
start to make it about your customers
your future customers it’s very
empowering so think about the people
that you can help with your project with
your product or your service put them
first
and do it for them and n is for now no
more procrastination no more excuses do
it now make it a priority in your life
and you will reap the benefits thank you [Applause]
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