[Music]
to
Hello, good night
Well, notice that today in the afternoon I was
after the meal and suddenly I
I was as always surprised
because when the account arrives I never know
how to divide it and this is because
basically I do not understand
absolutely nothing in mathematics said
calculator then when the
account and opus this face and when I
they drop the calculator I do not have the
less idea nor how to calculate the
10 percent and this is something very curious
because he studied humanities and also
study which was super funny
20 years is the same as tattooing all
your back but when you have 60 70
people afraid endure fayt because I’m going
to end up asking for alms under a
viaduct and there will be that father
was this studying art that parents
everything in the humanities
then in the face of so much romanticism
I’m just it turns out that this woman who
you are seeing there she is called
to the faithful and his dad was Lord Byron
that as well as the most romantic man
of the 19th century
grace the most handsome are you were with
all the girls but she did marry
his mom but mom
of course he abandoned her with the girl and
the mom said to me do not make me another
romantic does not come to me and then when
the girl was about two or three years old in
instead of putting a teddy bear
start studying then if also the
mom put the best ones as a teacher
mathematicians of your world and when I
I was like 10 or 12 I was a genius in
algebra and I could calculate algorithms
incredibly complex
Then they returned it like that
they thematize of their time
one thing that’s happening is that the
industrial revolution and then there was
to do this that is also of
you there is a textile made by
william morris who is one of the popes
of the design but the problem that there was
is that you had the steam looms
and then you could weave thousands and thousands
of kilometers of fabric but if
we design a different fabric
then you had to make a loom
otherwise there was an engineer Charles
bach
so for this the doubles was already
married to a noble like her but the
engineer and said well as good afternoon
that I can help him and then the
engineer told him look i have a
problem is this problem of those of
pp lares and do what he did that was very
surprising
was with the algorithmic base that already
I knew
it turns out that he programmed a series of
punched cards that there was no longer
change the entire loom
you just change the programming of the
loom and with this every time I changed
the design simply reprogrammed the
machine
then it follows that with what
invented in the 19th century
she is the mother of all
current computers and it turns out that
He died because while she was married
and he had his lover and then god took
his bag of justice and gave him the
tuberculosis
then yes there will be the doubles not
I would have died
the amazing thing is that we would have the
world would have had computers in the
19th century and this is something very curious
because when we talk about
19th century
we say so as son they were about
old spots but it turns out that the
19th century towards port then the other
day I was walking to and in the
Brooklyn Bridge as a sex character
and i and it turns out that the bridge
Brooklyn is the 19th century
but this was done without computers and it
did with the strength of the machine
steam
when you see the size of that
joining the two islands
one says good wow the 19th century could
do amazing engineering works
then brooklyn bridge since 1883 and
at the same time they were building
this new york
it turns out that in london they were
building the metz and this they were
they doing at the same time that they
build the new york subway
you imagine in these times
to be able to open streets and put train was
by then it was something truly
incredible in the world of now when
we take the subway in london or
NY
this is when you are in rush hour is
quite reasonable although the people that
live in those cities
he says well as son he is absolutely
impossible to take it in those hours but if
we compare it with the metro
the city of mexico
So that’s what we understand
what really a meter that is impossible
to take and one of the things that are
happening is that at the same time that it
build the brooklyn bridge it
build the metro lines in those
cities
it turns out that rapier was founded
hence, it is the granddad of the markets
mercantile in 1851 in london they did
this work that you are seeing that
it’s called the glass palace and the
why that is made for
that there they could exhibit the
products that the industrial revolution
I was making the design products
then there you could get by
first time from a pin to a
coffin until a locomotive and that
is happening is the direct antecedent
of the two things that we like the most and
which are the only ones we travel
the moix and museums arouse
interest of the museums we only travel
for the molts then what they see was
basically the signal of innovation
new industries and industries
design but particularly in 1863 that
founding the london subway was because
the industrial Revolution
a lot of people stopped living
in the rural and land field be
living on the crops and hundreds the
cities to work in the factories
but particularly also in new
york was going through the same phenomenon
people move from a rural society to
an industrial society and to be able
move is all these people of new
middle classes who lives in the cities
because there was the need to put the meter
8,863 when we think of that
date so far
it turns out that the subway of the city of
Mexico since 1969 and this is nothing more
45 years ago
45 years ago you have to do the
metro because the city of mexico no longer
It starts to be very many
immigration from across the country because
began industrialization
then it started nothing more like one hundred
years later they are almost 100 years
exact
now when you are watching this it turns out
that these 45 years that the metro has
look at you a very curious thing the
new york metro is has the number
of vehicles 6,384 convoys these
are trains with wagons has 6 thousand 384 and
the df meter has 390 trains
so what is the reason that I do not know
can take and what there is like this
pinching of very recent people and
shell we ate it or it turns out that
born for the 19th century
at the end of the 20th century then it is
arriving late to an idea of
industrialization that should have
gone long before and when we
we think about those dates differences
1863 I started looking for what we were doing in
mexico in 1863 and then it turns out that
the most outstanding thing that the country did
in those years is that mole that has the
little cute sky next to your mouth I do not know
want anyone
nice sky that touches me there already
then when we had to
have begun its realization
we were in the baby and in this
we were in the bembé literally
we made enchiladas and songs and
We were in the jaripeos and moving
the skirts and the hats but that
same century is the book of the is the
century of great struggles then the
struggles will be ideological we could not
have something like the brooklyn bridge
but below ares against maximiliano and the
fight if there had to be liberals or
conservatives and this is a very problem
great because we went all the century
19 on that but we also left everything
the twentieth century in that and right now
we are 16 years of the 21st century and we are going
exactly the same
then what are we talking about that
the 19th century the ideology the
privileges and the duty to be
the two teams were facing this
is what it has to be because we are
liberals
this is what you have to do because
we are conservative but not the
pragmatism of tip build change
reality from what you do and
in that one thing that I was reading is
that when the reality of your country of
flat does not work you put yourself like that
everyone starts to kill himself by
fortune in this graph what you see is
that the country that commits the most suicide is
guyana because when I tell you guys
they would have thought it was nothing more than mexico
we are not super super down we are
in the list of suicides we almost did not
we commit suicide and we are like in place 85
but if you do not kill yourself the other thing that
happens when your country does not work is that
you grab your hope and you Lanchita
you go out like that, bbva the 0 and you escape
Now I do not know if you and sorry
but I do not know anyone who has
suicide
well in many, many years
a captain and suicidal star and
I still have not seen anyone leave
to take zero so fleeing in the lake of
chapultepec with his two santitas
escaping from reality but what yes
I know is that we run away in a way
totally different
we hear in entrepreneurship that is the
way to escape you notice suicide but
says I no longer work nine to five and
I will not be holding this idiot
who is my daily boss but I’m going to
put my own company
let’s go and then so much nation is for
excellence the start or mexico
then this little dog has nothing to
see simply a python in a flag
from mexico there is no saying anything
it’s called done ok then mexico is
a startup nation and in that they
I’m counting there’s an ecosystem like that
as gigantic where is the start or
mexico and the focus knight and the hackathon
ifab the putting in the anahuac then
stefan because the water is and all this
what I’m telling you is like all these
initiatives to be able to do
entrepreneurial instances in what one
says and with it I’m going to innovate not like that
innovation time
we are all innovators then bridget
facebook la chevrolet as pescaíto
apia maestro tam more blogs animática
from me this is the last generation of
be all mexico and casually all
they have a name like that in English
because then everyone asks us
our project check bmc latam no
he experienced the syndrome and
Latin America is an application
totally different that serves for something
totally different but what is
curious about apps is that this from the
innovation people are open like the
erase and say I’m going to nap but this
what are you going to do what people do
forget it because you do not make a
app
this makes you able then to make a
I ask my God if you see what
they have in the cell phone basically
we use 4 or it is used is the
car uses facebook you use instagram and
the one of the igea and with what you are
looking but out of that we do not use
the other 35 applications that we have
so here is a problem every time
that someone says I just invented a
Maybe we will go down to see who
he uses it
that is nothing else we are creating things
obviously has a value but that in
they do not really make life better for anyone
in new york always in the metro are
these ads and these ads are from
a mattress that is called casper and this
Castro mattress is something very curious
because it is a revolutionary mattress that
It does not have springs but it is a foam
super tough and then it turns out that
when they deliver it to you it comes as well as
that in a box as well as
tyrannosaurs rex that you throw water and
sasha grandotes then the chon and you
you have to wait a day for it to
inflate complete and then they what
they tell you is that you have the right to
try it for about 60 days and if not
you like your it returns it stinky drooling
and full of gambo limbos come back from
mattress to the company and they’ll
return without any problem to your 500
dollars that is what it costs is something in
United States is not so expensive
now it turns out that you see the image
be blue that has etc. and so on
and suddenly that in Mexico when
we leave with the idea of
innovation
you have to say good is that the
innovation be part pious be with this
as there is a category of can be
mobility and there is a category of
technologies and dances and so on
but when flat what appears in
mexico is a mattress that instead of
called kasper is called luna
the ads are exactly the same
blue is facebook is exactly the same
and even the typography that they put in
facebook is equivalent
then here on this occasion that
it would be the excess of imagination but
We are basically talking about
narrow-mindedness because you decide you had
to copy it 100%
now here is a big problem
you can copy the New York mattress
own is how we are like
Mexicans up to 10 thousand pesos the mattress
who send it by mail
who of you wants to try it
for 60 days and that when I bought it
this morning in one that already proved to
someone else for us as
Mexicans of comfort I be not
we have how that culture of selling the
resale second – hand stores
etcetera do not exist here then you
you can copy the experience but not
you can change the user
and that’s a big problem and that
are you watching parentheses eat
another thing
I know it’s a graph of how the
companies in the last 20 years before
a company if to make a trillion
dollars it took 20 years later
google did it in 8 facebook did it in
6
huber did it in two marches he did it in
one and each time it gets faster but
here we have a very big problem in
the 21st century innovative companies
mexico have not managed to compete against
the finances of this gentleman
then slim is the richest but we have
had during the last 15 years
entrepreneurs because they have not been able to do
companies that have been able to capitalize a
trillion dollars in two years is a
big problem
well we could not do it because
Mr. Slim’s companies are
based on the ideology in the
privilege and in the duty to be
I also have the concession
of the telephone I would also be the
richest man in the world and would have
How do we have a telephone company that
It is not good for anything that does not have good
customer service access that pays
internet at a few turtle speeds
arthritic then really the guy
is not an innovator and when we
we think of someone like Mr. Slim
that everyone says well as wow is
very rich but we compare it with someone
as software to even the idea of
that the pse as well as chavito of beanie
that he had a company that pulls out of nothing
and without being anyone’s child or knowing
Mrs. deputy and be very close to
the middle managers of the governor
can have a lot of money
that’s what should be
Men achieving entrepreneurialism
the idea of creation when the
LEDs in the 19th century are thinking of
the computers
it turns out that he already wrote that that says
there the law and praiseworthy option is a
question about an algorithm
mathematician in the 20th century
he read alan turing and this man
answered ada lovelace and to tell her
he invented computers like you
have seen in the movie is that
fight against the nazis and so on
and what is very curious about this is that
this type of companies since a alan
Turing could invent the computer in
the 40s
it turns out that is what they are seeing is
the evolution of how it went from the bulb
that when I was a kid I watched television
bulb is lit and is learning
A) Yes
uu until it came to light then
every 12 times every 18 months this doubles
his capacity
then and it turns out is the doctor moore already
as well as the fact of companies
technological
this is tim berners reads the lord that
he invented the internet
now it turns out that these guys invent
things but do not invent themselves
in the united states there is one thing that is
call to give so that it is like that side of the
army that gets you millions and
millions of dollars to be able to invent
things and this is paid for by
universities that ended up founding
companies like intel now when
we see that the scheme
technological entrepreneur of the states
united is the army the university
that ended up founding companies but
polite next daughters scene in
consumer products for all people
when we see it in Mexico the
Mexican army does not invest in
this basic research research and
development does not because they
basically what they do is that
deliver frutis in the floods and
after that then the army did not
can have money turns out that
replacing stanford the one that has
money is the bimbo bear because it turns out
that Mexican companies are like
crown telcel liverpool bimbo beer
televisa are companies that do cob no
are companies and these companies what
they end up doing is instead of encouraging
public innovation what in
market research and what
can advertise
then what we understand as
goal in Mexico does not have exactly
equal to silicon valley
that is what here is like a publicist
for that they are seeing the whole world
he complains that he told him in Mexico no no
there are patents and it does not innovate
It turns out that Mexico has the pro
of patents from what the united states
it has 50 percent but it is a factor
cultural and that’s why in Mexico what
we have as innovative companies are
companies that make cupcakes then it is
the kid who is there is saying
so I’m an innovator, I can
change the world but what we have not
understood is that the country has not yet
finish
rural and industrial id industrial
technological and in this to everyone
talks about the end tec and the fashion tec and
of the cupcake tec and all that
for example, many times I say part
of things that have to do with these
initiatives
then we put together a bunch of little guys
in some tents
then go to jicarazos and in the
tomorrow these five together that
we invent
let’s make an application that can
call trucks through I do not know
what else are we going to do another model of
Netflix
let’s make another model of drones and
everyone brings out those ideas that are
pure stitches and that we will give
pressure then let’s make ideas
disruptive every time we do
destructive
get out and in fact that says there
If you are looking for creativity in
Google images of post-it comes out
sponsored by 3m of mexico
then this is the post it in the
school what they teach you is to do it
more square possible and since
they woke up then there is a problem the
people his squad not do it all
with excel in well doing things really
disruptive solution let’s make them
artist but if artists complain and
they commit suicide
then it is your mocha will be the people of
business artist what you have to do is
return the designers because the
designers
so the couples and from there arose
the design tinguin and this design thing
thinking has a problem
design thinking was something for
d’esquadra those of business
but since they invented it ay button no
increase design thinking we are going to
innovate
take out the post we are going to make ideas
revolutionary
now the problem of distinguishing that
begins in this the number one rule in
patraix
well it says in battles and this from that
can you empathize with others
it means that he said you put him on
according to the needs of the whole
people
it sounds good it ‘s fine but at the end of
accounts what he did was an idea of
design that is called the juz the center and
sainz where the only thing that matters is
how I help you
who knows if what he believes is
too obvious
you understand it or whatever but the only thing
what matters is how to help and this already
that another misunderstanding that is the problem
that looking for innovation
we ended up doing only entrepreneurship
social eye I understand very well the
country needs
I understand very well the poverty that exists in
mexico but the oldest company
What we have is the national mountain of
piety that was founded 503 money to the
borrowed people but does not encourage the
make your own companies
and this problem is that it is totally
distinct microsoft microsoft is a
company
first become a millionaire and since
you are millionaire acsl the melinda pylon
gates foundation remains 53 billion
dollars to help people is
totally different
we are left with the problem of
chamos university make a company
entrepreneur that the first thing I do is
social innovation but that ends up not
to be a boycott is a good business
you end up because it helps nobody and to break in
the first years then good ideas
that is not the issue what we will have to
be achieving if they are just good ideas
we are like javi’s innovator when
it’s going to be gas stations that bring
address but the other we would have to
thinking is what makes the company less
innovative world
the least innovative company in the world is
Paul then it turns out that they do
the envite and player
when everyone already watered and since
all the companies went bankrupt they leave
good and they finished playing now I’m going to
do well I’m the last one in
present it and the last cell phone that
It’s gonna present
but when I do it picks up the
everyone’s experience and I’m going to do it
way that could break your
industry I will not kill totally
because they do not seek innovation
seek consolidation and we in
the war of the stitches in the post it
and we’re just looking for ideas
beautiful and original when what
we would have to do is to those
things that are not finished
finish them and then we would be
doing something that will effectively have
Social impact
now we are my forecast
I think we are in the twilight of all
this entrepreneurial culture like the
we understand now because the line of
goal is 18 months when this is finished
government line of how is it now to be able
follow and right now there are many
we use the street of our mom’s hand
and they fix us well on cars because
total are the funds lost from the
inaem that can happen to us
they are not going to run over us but in the
economic crisis that we live results
that the problem is that the scheme
innovative of these things that are going to be
all mexico and the innovator mexico is
like a white shirt, half- chubby shirt
not because I’m overweight, but because
is mattress habit because that
then that’s a big problem is what
they are seeing are the trends of
google of everything you are looking for in
Mexico
well is the university going in fall
free as a telepathist and at the same time
yushau shuaib his life but in the
universities are teaching
semiotics but at the same time the tri
printing goes more and more up and
people are doing it
credits from the monkey line of the
authorize or not and it’s people who are
trying
when we talk about entrepreneurship and
be tropismo the case of jordi muñoz
It’s very funny a guy who got pregnant
his wife when the two was 19
he was super mini unemployed and without
studies and by mail he still knows
united states that started in the
drone industries and the fourth
He ended up being a millionaire but he believes
in himself mastery the mighty and without having
studied in the tec
then what are we to creativity
and this creativity can not be taken to
through design thinking and through
of the strategies highlights that the panel
of innovation
let’s put it on the post in the
blackboard and you will achieve something different
to what we have to understand
is that true creativity is power
walk where there is still no path and
this is what we should be
teaching everyone he responds to the
unimaginable problems stop adapting
what already exists
the really different things and
respond to your reality this is mexico
wood
the other day already to finish was I
eating with a cuban boy
the boy is studying a
expertise paid by the commercial bank
outside and the guy takes a month and
I told cuba he has months left so
drop the system and 4 and I
he answered not of course not
Gustavo has 20 years left
Cuban theme because he does not realize
of the imminent reality that all
we perceive for Cuba but of the same
way the system in mexico has to
to reach a breaking point is
imminent
it seems that we do not realize but everything
will change and at that time without
we will have to respond to reality
Thank you
to
Hello, good night
Well, notice that today in the afternoon I was
after the meal and suddenly I
I was as always surprised
because when the account arrives I never know
how to divide it and this is because
basically I do not understand
absolutely nothing in mathematics said
calculator then when the
account and opus this face and when I
they drop the calculator I do not have the
less idea nor how to calculate the
10 percent and this is something very curious
because he studied humanities and also
study which was super funny
20 years is the same as tattooing all
your back but when you have 60 70
people afraid endure fayt because I’m going
to end up asking for alms under a
viaduct and there will be that father
was this studying art that parents
everything in the humanities
then in the face of so much romanticism
I’m just it turns out that this woman who
you are seeing there she is called
to the faithful and his dad was Lord Byron
that as well as the most romantic man
of the 19th century
grace the most handsome are you were with
all the girls but she did marry
his mom but mom
of course he abandoned her with the girl and
the mom said to me do not make me another
romantic does not come to me and then when
the girl was about two or three years old in
instead of putting a teddy bear
start studying then if also the
mom put the best ones as a teacher
mathematicians of your world and when I
I was like 10 or 12 I was a genius in
algebra and I could calculate algorithms
incredibly complex
Then they returned it like that
they thematize of their time
one thing that’s happening is that the
industrial revolution and then there was
to do this that is also of
you there is a textile made by
william morris who is one of the popes
of the design but the problem that there was
is that you had the steam looms
and then you could weave thousands and thousands
of kilometers of fabric but if
we design a different fabric
then you had to make a loom
otherwise there was an engineer Charles
bach
so for this the doubles was already
married to a noble like her but the
engineer and said well as good afternoon
that I can help him and then the
engineer told him look i have a
problem is this problem of those of
pp lares and do what he did that was very
surprising
was with the algorithmic base that already
I knew
it turns out that he programmed a series of
punched cards that there was no longer
change the entire loom
you just change the programming of the
loom and with this every time I changed
the design simply reprogrammed the
machine
then it follows that with what
invented in the 19th century
she is the mother of all
current computers and it turns out that
He died because while she was married
and he had his lover and then god took
his bag of justice and gave him the
tuberculosis
then yes there will be the doubles not
I would have died
the amazing thing is that we would have the
world would have had computers in the
19th century and this is something very curious
because when we talk about
19th century
we say so as son they were about
old spots but it turns out that the
19th century towards port then the other
day I was walking to and in the
Brooklyn Bridge as a sex character
and i and it turns out that the bridge
Brooklyn is the 19th century
but this was done without computers and it
did with the strength of the machine
steam
when you see the size of that
joining the two islands
one says good wow the 19th century could
do amazing engineering works
then brooklyn bridge since 1883 and
at the same time they were building
this new york
it turns out that in london they were
building the metz and this they were
they doing at the same time that they
build the new york subway
you imagine in these times
to be able to open streets and put train was
by then it was something truly
incredible in the world of now when
we take the subway in london or
NY
this is when you are in rush hour is
quite reasonable although the people that
live in those cities
he says well as son he is absolutely
impossible to take it in those hours but if
we compare it with the metro
the city of mexico
So that’s what we understand
what really a meter that is impossible
to take and one of the things that are
happening is that at the same time that it
build the brooklyn bridge it
build the metro lines in those
cities
it turns out that rapier was founded
hence, it is the granddad of the markets
mercantile in 1851 in london they did
this work that you are seeing that
it’s called the glass palace and the
why that is made for
that there they could exhibit the
products that the industrial revolution
I was making the design products
then there you could get by
first time from a pin to a
coffin until a locomotive and that
is happening is the direct antecedent
of the two things that we like the most and
which are the only ones we travel
the moix and museums arouse
interest of the museums we only travel
for the molts then what they see was
basically the signal of innovation
new industries and industries
design but particularly in 1863 that
founding the london subway was because
the industrial Revolution
a lot of people stopped living
in the rural and land field be
living on the crops and hundreds the
cities to work in the factories
but particularly also in new
york was going through the same phenomenon
people move from a rural society to
an industrial society and to be able
move is all these people of new
middle classes who lives in the cities
because there was the need to put the meter
8,863 when we think of that
date so far
it turns out that the subway of the city of
Mexico since 1969 and this is nothing more
45 years ago
45 years ago you have to do the
metro because the city of mexico no longer
It starts to be very many
immigration from across the country because
began industrialization
then it started nothing more like one hundred
years later they are almost 100 years
exact
now when you are watching this it turns out
that these 45 years that the metro has
look at you a very curious thing the
new york metro is has the number
of vehicles 6,384 convoys these
are trains with wagons has 6 thousand 384 and
the df meter has 390 trains
so what is the reason that I do not know
can take and what there is like this
pinching of very recent people and
shell we ate it or it turns out that
born for the 19th century
at the end of the 20th century then it is
arriving late to an idea of
industrialization that should have
gone long before and when we
we think about those dates differences
1863 I started looking for what we were doing in
mexico in 1863 and then it turns out that
the most outstanding thing that the country did
in those years is that mole that has the
little cute sky next to your mouth I do not know
want anyone
nice sky that touches me there already
then when we had to
have begun its realization
we were in the baby and in this
we were in the bembé literally
we made enchiladas and songs and
We were in the jaripeos and moving
the skirts and the hats but that
same century is the book of the is the
century of great struggles then the
struggles will be ideological we could not
have something like the brooklyn bridge
but below ares against maximiliano and the
fight if there had to be liberals or
conservatives and this is a very problem
great because we went all the century
19 on that but we also left everything
the twentieth century in that and right now
we are 16 years of the 21st century and we are going
exactly the same
then what are we talking about that
the 19th century the ideology the
privileges and the duty to be
the two teams were facing this
is what it has to be because we are
liberals
this is what you have to do because
we are conservative but not the
pragmatism of tip build change
reality from what you do and
in that one thing that I was reading is
that when the reality of your country of
flat does not work you put yourself like that
everyone starts to kill himself by
fortune in this graph what you see is
that the country that commits the most suicide is
guyana because when I tell you guys
they would have thought it was nothing more than mexico
we are not super super down we are
in the list of suicides we almost did not
we commit suicide and we are like in place 85
but if you do not kill yourself the other thing that
happens when your country does not work is that
you grab your hope and you Lanchita
you go out like that, bbva the 0 and you escape
Now I do not know if you and sorry
but I do not know anyone who has
suicide
well in many, many years
a captain and suicidal star and
I still have not seen anyone leave
to take zero so fleeing in the lake of
chapultepec with his two santitas
escaping from reality but what yes
I know is that we run away in a way
totally different
we hear in entrepreneurship that is the
way to escape you notice suicide but
says I no longer work nine to five and
I will not be holding this idiot
who is my daily boss but I’m going to
put my own company
let’s go and then so much nation is for
excellence the start or mexico
then this little dog has nothing to
see simply a python in a flag
from mexico there is no saying anything
it’s called done ok then mexico is
a startup nation and in that they
I’m counting there’s an ecosystem like that
as gigantic where is the start or
mexico and the focus knight and the hackathon
ifab the putting in the anahuac then
stefan because the water is and all this
what I’m telling you is like all these
initiatives to be able to do
entrepreneurial instances in what one
says and with it I’m going to innovate not like that
innovation time
we are all innovators then bridget
facebook la chevrolet as pescaíto
apia maestro tam more blogs animática
from me this is the last generation of
be all mexico and casually all
they have a name like that in English
because then everyone asks us
our project check bmc latam no
he experienced the syndrome and
Latin America is an application
totally different that serves for something
totally different but what is
curious about apps is that this from the
innovation people are open like the
erase and say I’m going to nap but this
what are you going to do what people do
forget it because you do not make a
app
this makes you able then to make a
I ask my God if you see what
they have in the cell phone basically
we use 4 or it is used is the
car uses facebook you use instagram and
the one of the igea and with what you are
looking but out of that we do not use
the other 35 applications that we have
so here is a problem every time
that someone says I just invented a
Maybe we will go down to see who
he uses it
that is nothing else we are creating things
obviously has a value but that in
they do not really make life better for anyone
in new york always in the metro are
these ads and these ads are from
a mattress that is called casper and this
Castro mattress is something very curious
because it is a revolutionary mattress that
It does not have springs but it is a foam
super tough and then it turns out that
when they deliver it to you it comes as well as
that in a box as well as
tyrannosaurs rex that you throw water and
sasha grandotes then the chon and you
you have to wait a day for it to
inflate complete and then they what
they tell you is that you have the right to
try it for about 60 days and if not
you like your it returns it stinky drooling
and full of gambo limbos come back from
mattress to the company and they’ll
return without any problem to your 500
dollars that is what it costs is something in
United States is not so expensive
now it turns out that you see the image
be blue that has etc. and so on
and suddenly that in Mexico when
we leave with the idea of
innovation
you have to say good is that the
innovation be part pious be with this
as there is a category of can be
mobility and there is a category of
technologies and dances and so on
but when flat what appears in
mexico is a mattress that instead of
called kasper is called luna
the ads are exactly the same
blue is facebook is exactly the same
and even the typography that they put in
facebook is equivalent
then here on this occasion that
it would be the excess of imagination but
We are basically talking about
narrow-mindedness because you decide you had
to copy it 100%
now here is a big problem
you can copy the New York mattress
own is how we are like
Mexicans up to 10 thousand pesos the mattress
who send it by mail
who of you wants to try it
for 60 days and that when I bought it
this morning in one that already proved to
someone else for us as
Mexicans of comfort I be not
we have how that culture of selling the
resale second – hand stores
etcetera do not exist here then you
you can copy the experience but not
you can change the user
and that’s a big problem and that
are you watching parentheses eat
another thing
I know it’s a graph of how the
companies in the last 20 years before
a company if to make a trillion
dollars it took 20 years later
google did it in 8 facebook did it in
6
huber did it in two marches he did it in
one and each time it gets faster but
here we have a very big problem in
the 21st century innovative companies
mexico have not managed to compete against
the finances of this gentleman
then slim is the richest but we have
had during the last 15 years
entrepreneurs because they have not been able to do
companies that have been able to capitalize a
trillion dollars in two years is a
big problem
well we could not do it because
Mr. Slim’s companies are
based on the ideology in the
privilege and in the duty to be
I also have the concession
of the telephone I would also be the
richest man in the world and would have
How do we have a telephone company that
It is not good for anything that does not have good
customer service access that pays
internet at a few turtle speeds
arthritic then really the guy
is not an innovator and when we
we think of someone like Mr. Slim
that everyone says well as wow is
very rich but we compare it with someone
as software to even the idea of
that the pse as well as chavito of beanie
that he had a company that pulls out of nothing
and without being anyone’s child or knowing
Mrs. deputy and be very close to
the middle managers of the governor
can have a lot of money
that’s what should be
Men achieving entrepreneurialism
the idea of creation when the
LEDs in the 19th century are thinking of
the computers
it turns out that he already wrote that that says
there the law and praiseworthy option is a
question about an algorithm
mathematician in the 20th century
he read alan turing and this man
answered ada lovelace and to tell her
he invented computers like you
have seen in the movie is that
fight against the nazis and so on
and what is very curious about this is that
this type of companies since a alan
Turing could invent the computer in
the 40s
it turns out that is what they are seeing is
the evolution of how it went from the bulb
that when I was a kid I watched television
bulb is lit and is learning
A) Yes
uu until it came to light then
every 12 times every 18 months this doubles
his capacity
then and it turns out is the doctor moore already
as well as the fact of companies
technological
this is tim berners reads the lord that
he invented the internet
now it turns out that these guys invent
things but do not invent themselves
in the united states there is one thing that is
call to give so that it is like that side of the
army that gets you millions and
millions of dollars to be able to invent
things and this is paid for by
universities that ended up founding
companies like intel now when
we see that the scheme
technological entrepreneur of the states
united is the army the university
that ended up founding companies but
polite next daughters scene in
consumer products for all people
when we see it in Mexico the
Mexican army does not invest in
this basic research research and
development does not because they
basically what they do is that
deliver frutis in the floods and
after that then the army did not
can have money turns out that
replacing stanford the one that has
money is the bimbo bear because it turns out
that Mexican companies are like
crown telcel liverpool bimbo beer
televisa are companies that do cob no
are companies and these companies what
they end up doing is instead of encouraging
public innovation what in
market research and what
can advertise
then what we understand as
goal in Mexico does not have exactly
equal to silicon valley
that is what here is like a publicist
for that they are seeing the whole world
he complains that he told him in Mexico no no
there are patents and it does not innovate
It turns out that Mexico has the pro
of patents from what the united states
it has 50 percent but it is a factor
cultural and that’s why in Mexico what
we have as innovative companies are
companies that make cupcakes then it is
the kid who is there is saying
so I’m an innovator, I can
change the world but what we have not
understood is that the country has not yet
finish
rural and industrial id industrial
technological and in this to everyone
talks about the end tec and the fashion tec and
of the cupcake tec and all that
for example, many times I say part
of things that have to do with these
initiatives
then we put together a bunch of little guys
in some tents
then go to jicarazos and in the
tomorrow these five together that
we invent
let’s make an application that can
call trucks through I do not know
what else are we going to do another model of
Netflix
let’s make another model of drones and
everyone brings out those ideas that are
pure stitches and that we will give
pressure then let’s make ideas
disruptive every time we do
destructive
get out and in fact that says there
If you are looking for creativity in
Google images of post-it comes out
sponsored by 3m of mexico
then this is the post it in the
school what they teach you is to do it
more square possible and since
they woke up then there is a problem the
people his squad not do it all
with excel in well doing things really
disruptive solution let’s make them
artist but if artists complain and
they commit suicide
then it is your mocha will be the people of
business artist what you have to do is
return the designers because the
designers
so the couples and from there arose
the design tinguin and this design thing
thinking has a problem
design thinking was something for
d’esquadra those of business
but since they invented it ay button no
increase design thinking we are going to
innovate
take out the post we are going to make ideas
revolutionary
now the problem of distinguishing that
begins in this the number one rule in
patraix
well it says in battles and this from that
can you empathize with others
it means that he said you put him on
according to the needs of the whole
people
it sounds good it ‘s fine but at the end of
accounts what he did was an idea of
design that is called the juz the center and
sainz where the only thing that matters is
how I help you
who knows if what he believes is
too obvious
you understand it or whatever but the only thing
what matters is how to help and this already
that another misunderstanding that is the problem
that looking for innovation
we ended up doing only entrepreneurship
social eye I understand very well the
country needs
I understand very well the poverty that exists in
mexico but the oldest company
What we have is the national mountain of
piety that was founded 503 money to the
borrowed people but does not encourage the
make your own companies
and this problem is that it is totally
distinct microsoft microsoft is a
company
first become a millionaire and since
you are millionaire acsl the melinda pylon
gates foundation remains 53 billion
dollars to help people is
totally different
we are left with the problem of
chamos university make a company
entrepreneur that the first thing I do is
social innovation but that ends up not
to be a boycott is a good business
you end up because it helps nobody and to break in
the first years then good ideas
that is not the issue what we will have to
be achieving if they are just good ideas
we are like javi’s innovator when
it’s going to be gas stations that bring
address but the other we would have to
thinking is what makes the company less
innovative world
the least innovative company in the world is
Paul then it turns out that they do
the envite and player
when everyone already watered and since
all the companies went bankrupt they leave
good and they finished playing now I’m going to
do well I’m the last one in
present it and the last cell phone that
It’s gonna present
but when I do it picks up the
everyone’s experience and I’m going to do it
way that could break your
industry I will not kill totally
because they do not seek innovation
seek consolidation and we in
the war of the stitches in the post it
and we’re just looking for ideas
beautiful and original when what
we would have to do is to those
things that are not finished
finish them and then we would be
doing something that will effectively have
Social impact
now we are my forecast
I think we are in the twilight of all
this entrepreneurial culture like the
we understand now because the line of
goal is 18 months when this is finished
government line of how is it now to be able
follow and right now there are many
we use the street of our mom’s hand
and they fix us well on cars because
total are the funds lost from the
inaem that can happen to us
they are not going to run over us but in the
economic crisis that we live results
that the problem is that the scheme
innovative of these things that are going to be
all mexico and the innovator mexico is
like a white shirt, half- chubby shirt
not because I’m overweight, but because
is mattress habit because that
then that’s a big problem is what
they are seeing are the trends of
google of everything you are looking for in
Mexico
well is the university going in fall
free as a telepathist and at the same time
yushau shuaib his life but in the
universities are teaching
semiotics but at the same time the tri
printing goes more and more up and
people are doing it
credits from the monkey line of the
authorize or not and it’s people who are
trying
when we talk about entrepreneurship and
be tropismo the case of jordi muñoz
It’s very funny a guy who got pregnant
his wife when the two was 19
he was super mini unemployed and without
studies and by mail he still knows
united states that started in the
drone industries and the fourth
He ended up being a millionaire but he believes
in himself mastery the mighty and without having
studied in the tec
then what are we to creativity
and this creativity can not be taken to
through design thinking and through
of the strategies highlights that the panel
of innovation
let’s put it on the post in the
blackboard and you will achieve something different
to what we have to understand
is that true creativity is power
walk where there is still no path and
this is what we should be
teaching everyone he responds to the
unimaginable problems stop adapting
what already exists
the really different things and
respond to your reality this is mexico
wood
the other day already to finish was I
eating with a cuban boy
the boy is studying a
expertise paid by the commercial bank
outside and the guy takes a month and
I told cuba he has months left so
drop the system and 4 and I
he answered not of course not
Gustavo has 20 years left
Cuban theme because he does not realize
of the imminent reality that all
we perceive for Cuba but of the same
way the system in mexico has to
to reach a breaking point is
imminent
it seems that we do not realize but everything
will change and at that time without
we will have to respond to reality
Thank you
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