it’s advertising is like this they were very
habitual at the beginning of the last century
in this time we can make a magazine
and hitting with a publicity
how it gets to people called him
the attention now is something
extremely incredible that a
dentist recommend cigarettes or not
but keep in mind that the habit of
smoke
It was very naturalized it looked good
socially it was not considered to be
something bad
it was necessary to reflect on the habit
of smoking reflect deeply for
initiate a change and that change to which
we arrived today at the moment in which
an advertising like this calls us
Deep attention decisions
said that we have a harmful habit
also naturalized a noxious habit
that is part of our lives and we do not
we realize that the societies of
future they will see this habit that
we have so much strangeness
as we see this advertising
good that habit exists and has to do
with feeding
specifically has to do with the
food of animal origin with the egg
the eggs the milk and the meat is made
what one is thinking and is real
these foods accompany us as
species for thousands of years
thousands of years ago that we consume
food however never the
we consume as we consume them today before
the meat was eaten sporadically
now do not eat meat in the sporadic
before the meat accompanied the vegetables
accompanied to the serials
now the cinema and the vegetable is the one that
accompany the meat
in fact for many people a dish
without a card I would not name it as food
we look at what happens with the consumption of
meat in the world
how much meat was consumed in the middle
the last century
we compare this meat consumption with the
club two years ago in 2015 and we’re going to
see what
humanity has ever increased 600%
as much meat as we are eating
now when I say cardenas referred
also dairy products and eggs
if we make a projection to 2050
we are going to find that in a century
we increase the consumption of this type of
foods
I do not know times 12 times more than what
We ate in the middle of the last century
Now, what’s wrong with that?
I dare say it’s a habit
harmful and even compare it with the
cigarette keep in mind that I’m
talking about the increase in consumption of
meat from the massive consumption of meat and if
It is a harmful habit but before giving
the reflection points to be able
reflect on this habit and see if
we want to change it, we have to make a
except a necessary exception because
when a person decides to eat less
meat or stop eating meat stop
eat dairy and stop eating eggs and
immediately the whole family nucleus
all friends are transformed suddenly
nutrition experts
right away and there’s going to be someone
decides where you get proteins and
vitamin b12 and calcium for your that
the iron
this is very curious because the key to
health and nutrition in the
planning and people who do not
plan while eating a hamburger
with cheese fried egg shares judge
the only one who is planning is
curious but it happens like that
then how is there a kind of
nebula among themselves do not eat meat
healthy or not
the key is planning one
person who eats meat and plans goes to
be healthy a person who does not eat meat
and planned to be healthy if not
they plan neither of them will be
healthy and the truth is that those who stop
eat or decrease the consumption of
Foods of animal origin are usually
plan what the institutions say
international with respect to this the
main institutions that study
the health and nutrition of the human being
endorse the planned vegan diet in
all the stages of life of a being
human
and this is a point from which
start are not endorsing a lot
of institutions that also says that
eating meat can be healthy but for
at least they assure us that being a vegan
vegetarian is healthy for a baby
for a teenager for an adult to
an old man is healthy for a woman
Pregnant is healthy for a woman
breastfeeding for a high sportsman
performance
any human being can have a
healthy life without consuming food
Animal origin
but why I have to stop
consume it if they are rich here would come the
point of reflection at least we know
so that our consumption rate
current is not due to health do not eat
more meat than last century for our
health as more meat for our
palate because it gives pleasure to the taste
because we like the habits pleasure
that’s why they are habits however there are
things to reflect on how they had
that the pension to people who
they did cigarette advertising
what point to reflect
one that I can not stop mentioning
it has to do with the centrism census with
the perception of the pain of others
I think we would all agree on
that we want to live in a world more
just with less suffering in the
the rest
the news is that animals over
all mammals feel the pain
same as us
his nervous system is like ours
that we study medicines in them
we studied surgical techniques in
them because we can extrapolate the to
we feel the pain like us
we suffer, we stress like us
when they are caged they feel the
overcrowded as we perceive that
pain has to make us reflect
by McCartney once said that if the
industrial slaughterhouses had walls
of glass all the people would be
vegetarians want but what happens is
that industrial slaughterhouses do not have
crystal father and apart they are
away from urban centers
people do not want to know where their
food is better to close your eyes and if
someone tries to philosophize or think about
that we use a shield the shield that
we use is in the law of nature the
meat is for eating
If I do not like this animal, it’s going to
eat another and earthquake not eat them
cows are going to populate the earth a lot
of weak and weak arguments
argumentation that could result
but if you do not respect yourself it would be
arguing with me so it does not have
meaning if we want to think about that is
ok but now I’m going to say something that does not
it will allow us to close our eyes and it is
the mass consumption of the meat
increased consumption of meat that
we have increased suffering of the
human beings have more difficult
It is difficult to close your eyes to
suffering of another as well as another
human and it ‘s true I dare say that
Increased meat consumption
increases hunger in the world is the
why there is more suffering
the equation is simple to obtain
food of animal origin demands a lot
more resources than getting food from
vegetable origin
in fact it is estimated that what is spent
in producing a plate of food with
meats and dairy could be invested in
produce 10 dishes with serials and
vegetables of the same nutritional quality
every time I feel trade said
put meat I’m eating something that
could be divided among ten people
the problem of world hunger is not
lack of food
the problem of hunger in the world that
they are very poorly distributed and they are very
poorly distributed tearing up by diet
that we are choosing many times from
unconscious way that is the rich diet
in foods of animal origin is this
reason for reflection is already a reason that
It can make us think they are motive
enough for someone to decide
start eating less meat but it’s the
reason I bring up today I
I bring up another reason that has
to do with something in what luckily
we are all more and more in agreement
what is the care of our planet of
our land the only home that
we have if we ruin this house not
we have where to go
we do not have where many very few
people know that the meat industry
it is one of the most
contaminants that exist on the face
from the land to the data I refer
if we talk for example about the
air pollution
when we talk about the pollution of
one of the air pollution
that most worries environmentalists
today they are the gases of effect
greenhouse those gases that cause the
climate change we listen to
always the news increase of the
temperature plus rain droughts
flooding hurricane increase
all these variables because the climate
is changing by the emanations of
our industries that because they are
the gases that pollute the air
basically fuel consumption
fossils that we use them for everything and
when you study environmentally the
human actions that pollute the air
a special focus is placed on the media
of transportation that are very dependent
of fossil fuels is estimated
that to move and move
we build more or less at 13% with the
climate change but look at this data
if I add the emanations of all the
Land cars of all bikes
of all trains of all planes
of all ships all means of
transport and compared those emanations
with the national industry week
of the meat now I find that
we build with 40% more to change
climatic by our industry the
meat so increased
in fact there is a famous environmental saying
that says a vegan walking a
Ferrari at 300 kilometers per hour
pollutes less air than a person
that he eats meat while riding a bicycle and
it has to do with this
now this is not something that we
we know if we do not start studying
now they will not have excuses because
these data are knowing what is happening
with water for example we always want
take care of the water
there is a consciousness of water care
the water when we study demand
environmental
we use a concept that is water
virtual that is the water that is spent for
get a product
all the products the chairs in which
they are sitting this scenario implies
a water expense to be obtained by
example imagine that I go to the supermarket
and buy a liter of orange juice
back liter of orange juice
there are 400 liters of water that
They invested for that liter
Sachet said milk and a liter a thousand
liters of water were spent is more than
double
neither milk and orange juice are
magic foods
in such a case the magic milk for the
calf that is what the cow creates
your milk
so choosing milk demands
much more water than choosing a juice for
example and if we choose a solid food
I will choose to be on equal terms
terms
the serial that demands more water than is
the rice that grows flooded a lot
of water a sachet of rice of medium
kilo and demand for your attention
about 1,300 liters of water is a lot
a hamburger of cow a hamburger
demand 4,500 liters more than triple
and here the comparison if it is drastic
because hopefully that burger
Feeds a person the rice bag
comfortably feeds 4 the consciousness of
water care is fine is fine
what
let’s close the tap that we’re not
washing the teeth that we take care how much
time we are fighting that not the
we see the car on the sidewalk is perfect
let’s do these things but if we want
take care of the water really what we have
what to do is change our habits
of diet change our and our
eating habits
if we compare any food of
animal origin with any food of
vegetable origin
I will see that the water demand of the
food of animal origin is
immensely greater always and if I compare
the meat industry with another
industry with an industry that demand
a lot of water to put things through
like fracking for example the
fracking is the extraction of
hydrocarbons at depth the
unconventional births very
deep oil is stuffed inside
of waterproof rocks
then you have to fracture the rock with
water and releases hydrocarbon as to that
fracture the rock
that demands a lot of water fracking is
an industry known for its huge
water consumption
why every time you are going to do a
franklin entrepreneurship in one place
they start firing the antennas
environmentalists and NGOs look after the
environment to take care of that company
control your use of water is very good
to do that would also be interesting
that the antennas the one that was born
to see how much water our
consumptions
let’s give a very good example
exemplify the country that most
fracking ago is united states
coincidentally, it is the country that
livestock industry has if I compare
the daily water demand of states
united for fracking and compared it with
the daily demand for water united states
for the meat industry
I find that he spends 11 times more
eleven times more to take care of the water
our the economic crisis or the
teeth only take care of the water eat
less meat and if the son for example see
to the planet as a whole but the beings
alive from the planet to all beings
alive to the ecosystems that exist in
our planet
there is a general consensus of a place that
we have to take care of everything to take care of but
there is a particular place we do not have the
magnifying glass in the amazon rainforest the amazon
not only because in the jungle more
extensive land and one of the few
that remain but because it is the lung
green when we say it’s the lung
it’s because it’s a lung absorbs the
carbon dioxide is a gas
greenhouse the trees and free
oxygen purifying the air that place
saves us from climate change advances to
leaps and bounds
also the Amazon is the place where
live more different living beings are not
all the same species
there are hundreds of thousands of species
living in that clear place that what
we want to take care and of course we know that
is deforesting but the rate of
deforestation is shocking you know
How many Amazonian forests do we lose
minute the equivalent of two fields of
football
the surface two soccer fields
do the account what would happen in a
hour day what would happen in a month
in one year per minute two are deforested
soccer fields
now because one is deforested
could think that it is an industry of
the wood by the industry of the
cellulose to obtain paper
that’s why you have to recycle paper maybe
not 80 percent of deforestation
of the Amazons can consult it in the
Brazilian government pages 80
percent of the export is due to the
livestock industry
only the remaining 20% meeting all
the other industries to lower our
consumption of meat and food of origin
animal cares not only animals
take care of the plants take care of the mushrooms
take care of all living beings
in fact these these concepts that I’m
having fun and here are known by the
scientific community those
scientists who do not let themselves be crushed
by the industry lobby even the
United nations have produced a report
that is now half hidden but that
I made a forecast I said according to
enormous environmental impact that the
meat industry currently and in the
growth rate of the population of
the land that we expect to be about 9,000
millions of people by 2050 in the
2050 that moment of collapse
there are chao amc year the diet that we have
today is no longer going to be sustainable
can not be tolerated in fact it is no longer
profitable today but there are going to be
way there is no way then my question
is necessary and we continue to collapse is
necessary that we continue to a point of
break
what message do we want to leave to
future generations we want to be the
who took the reins of the change of
habit as people have done with
the cigarette at the beginning of the century
past or we want to do what we did
today the deaf and we leave that in 2050
they are watching
against the wall and have to change
knock
I have faith I have hope because the
environmental awareness is alive in
our land is alive our people
it is enough that a company contaminates
a lot so that the people rise up that
the state does not care something environmentally
the town rises is beautiful march
is beautiful set but no no
collective movement will be enough
If the change does not start us
change has face to face within
us and be infected from one to another
all the behavior changes of the
humanity that have remained have
ripped off with a person who thinks
change many people who started to
change but individually and
changing a habit is not easy
because it gives us pleasure but it is necessary
when we go to a fairer place and it gives
pleasure the change we do not know we’re
being a fairer place
knowing that meat is not necessary for
health and also knowing that we can
discover beautiful flavors in
vegetables and serials
the change is not only possible but
what is necessary to make a world
more just socially and more
harmoniously perfect environmentally
I ask you a favor, I ask you every time
that they are going to eat even once
day
look at your plate and see what it puts in the
plate and think about the following what
are putting on the plate in that
moment determines what they can put
our grandchildren in the future many
[Music]
[Applause]
[Music]
habitual at the beginning of the last century
in this time we can make a magazine
and hitting with a publicity
how it gets to people called him
the attention now is something
extremely incredible that a
dentist recommend cigarettes or not
but keep in mind that the habit of
smoke
It was very naturalized it looked good
socially it was not considered to be
something bad
it was necessary to reflect on the habit
of smoking reflect deeply for
initiate a change and that change to which
we arrived today at the moment in which
an advertising like this calls us
Deep attention decisions
said that we have a harmful habit
also naturalized a noxious habit
that is part of our lives and we do not
we realize that the societies of
future they will see this habit that
we have so much strangeness
as we see this advertising
good that habit exists and has to do
with feeding
specifically has to do with the
food of animal origin with the egg
the eggs the milk and the meat is made
what one is thinking and is real
these foods accompany us as
species for thousands of years
thousands of years ago that we consume
food however never the
we consume as we consume them today before
the meat was eaten sporadically
now do not eat meat in the sporadic
before the meat accompanied the vegetables
accompanied to the serials
now the cinema and the vegetable is the one that
accompany the meat
in fact for many people a dish
without a card I would not name it as food
we look at what happens with the consumption of
meat in the world
how much meat was consumed in the middle
the last century
we compare this meat consumption with the
club two years ago in 2015 and we’re going to
see what
humanity has ever increased 600%
as much meat as we are eating
now when I say cardenas referred
also dairy products and eggs
if we make a projection to 2050
we are going to find that in a century
we increase the consumption of this type of
foods
I do not know times 12 times more than what
We ate in the middle of the last century
Now, what’s wrong with that?
I dare say it’s a habit
harmful and even compare it with the
cigarette keep in mind that I’m
talking about the increase in consumption of
meat from the massive consumption of meat and if
It is a harmful habit but before giving
the reflection points to be able
reflect on this habit and see if
we want to change it, we have to make a
except a necessary exception because
when a person decides to eat less
meat or stop eating meat stop
eat dairy and stop eating eggs and
immediately the whole family nucleus
all friends are transformed suddenly
nutrition experts
right away and there’s going to be someone
decides where you get proteins and
vitamin b12 and calcium for your that
the iron
this is very curious because the key to
health and nutrition in the
planning and people who do not
plan while eating a hamburger
with cheese fried egg shares judge
the only one who is planning is
curious but it happens like that
then how is there a kind of
nebula among themselves do not eat meat
healthy or not
the key is planning one
person who eats meat and plans goes to
be healthy a person who does not eat meat
and planned to be healthy if not
they plan neither of them will be
healthy and the truth is that those who stop
eat or decrease the consumption of
Foods of animal origin are usually
plan what the institutions say
international with respect to this the
main institutions that study
the health and nutrition of the human being
endorse the planned vegan diet in
all the stages of life of a being
human
and this is a point from which
start are not endorsing a lot
of institutions that also says that
eating meat can be healthy but for
at least they assure us that being a vegan
vegetarian is healthy for a baby
for a teenager for an adult to
an old man is healthy for a woman
Pregnant is healthy for a woman
breastfeeding for a high sportsman
performance
any human being can have a
healthy life without consuming food
Animal origin
but why I have to stop
consume it if they are rich here would come the
point of reflection at least we know
so that our consumption rate
current is not due to health do not eat
more meat than last century for our
health as more meat for our
palate because it gives pleasure to the taste
because we like the habits pleasure
that’s why they are habits however there are
things to reflect on how they had
that the pension to people who
they did cigarette advertising
what point to reflect
one that I can not stop mentioning
it has to do with the centrism census with
the perception of the pain of others
I think we would all agree on
that we want to live in a world more
just with less suffering in the
the rest
the news is that animals over
all mammals feel the pain
same as us
his nervous system is like ours
that we study medicines in them
we studied surgical techniques in
them because we can extrapolate the to
we feel the pain like us
we suffer, we stress like us
when they are caged they feel the
overcrowded as we perceive that
pain has to make us reflect
by McCartney once said that if the
industrial slaughterhouses had walls
of glass all the people would be
vegetarians want but what happens is
that industrial slaughterhouses do not have
crystal father and apart they are
away from urban centers
people do not want to know where their
food is better to close your eyes and if
someone tries to philosophize or think about
that we use a shield the shield that
we use is in the law of nature the
meat is for eating
If I do not like this animal, it’s going to
eat another and earthquake not eat them
cows are going to populate the earth a lot
of weak and weak arguments
argumentation that could result
but if you do not respect yourself it would be
arguing with me so it does not have
meaning if we want to think about that is
ok but now I’m going to say something that does not
it will allow us to close our eyes and it is
the mass consumption of the meat
increased consumption of meat that
we have increased suffering of the
human beings have more difficult
It is difficult to close your eyes to
suffering of another as well as another
human and it ‘s true I dare say that
Increased meat consumption
increases hunger in the world is the
why there is more suffering
the equation is simple to obtain
food of animal origin demands a lot
more resources than getting food from
vegetable origin
in fact it is estimated that what is spent
in producing a plate of food with
meats and dairy could be invested in
produce 10 dishes with serials and
vegetables of the same nutritional quality
every time I feel trade said
put meat I’m eating something that
could be divided among ten people
the problem of world hunger is not
lack of food
the problem of hunger in the world that
they are very poorly distributed and they are very
poorly distributed tearing up by diet
that we are choosing many times from
unconscious way that is the rich diet
in foods of animal origin is this
reason for reflection is already a reason that
It can make us think they are motive
enough for someone to decide
start eating less meat but it’s the
reason I bring up today I
I bring up another reason that has
to do with something in what luckily
we are all more and more in agreement
what is the care of our planet of
our land the only home that
we have if we ruin this house not
we have where to go
we do not have where many very few
people know that the meat industry
it is one of the most
contaminants that exist on the face
from the land to the data I refer
if we talk for example about the
air pollution
when we talk about the pollution of
one of the air pollution
that most worries environmentalists
today they are the gases of effect
greenhouse those gases that cause the
climate change we listen to
always the news increase of the
temperature plus rain droughts
flooding hurricane increase
all these variables because the climate
is changing by the emanations of
our industries that because they are
the gases that pollute the air
basically fuel consumption
fossils that we use them for everything and
when you study environmentally the
human actions that pollute the air
a special focus is placed on the media
of transportation that are very dependent
of fossil fuels is estimated
that to move and move
we build more or less at 13% with the
climate change but look at this data
if I add the emanations of all the
Land cars of all bikes
of all trains of all planes
of all ships all means of
transport and compared those emanations
with the national industry week
of the meat now I find that
we build with 40% more to change
climatic by our industry the
meat so increased
in fact there is a famous environmental saying
that says a vegan walking a
Ferrari at 300 kilometers per hour
pollutes less air than a person
that he eats meat while riding a bicycle and
it has to do with this
now this is not something that we
we know if we do not start studying
now they will not have excuses because
these data are knowing what is happening
with water for example we always want
take care of the water
there is a consciousness of water care
the water when we study demand
environmental
we use a concept that is water
virtual that is the water that is spent for
get a product
all the products the chairs in which
they are sitting this scenario implies
a water expense to be obtained by
example imagine that I go to the supermarket
and buy a liter of orange juice
back liter of orange juice
there are 400 liters of water that
They invested for that liter
Sachet said milk and a liter a thousand
liters of water were spent is more than
double
neither milk and orange juice are
magic foods
in such a case the magic milk for the
calf that is what the cow creates
your milk
so choosing milk demands
much more water than choosing a juice for
example and if we choose a solid food
I will choose to be on equal terms
terms
the serial that demands more water than is
the rice that grows flooded a lot
of water a sachet of rice of medium
kilo and demand for your attention
about 1,300 liters of water is a lot
a hamburger of cow a hamburger
demand 4,500 liters more than triple
and here the comparison if it is drastic
because hopefully that burger
Feeds a person the rice bag
comfortably feeds 4 the consciousness of
water care is fine is fine
what
let’s close the tap that we’re not
washing the teeth that we take care how much
time we are fighting that not the
we see the car on the sidewalk is perfect
let’s do these things but if we want
take care of the water really what we have
what to do is change our habits
of diet change our and our
eating habits
if we compare any food of
animal origin with any food of
vegetable origin
I will see that the water demand of the
food of animal origin is
immensely greater always and if I compare
the meat industry with another
industry with an industry that demand
a lot of water to put things through
like fracking for example the
fracking is the extraction of
hydrocarbons at depth the
unconventional births very
deep oil is stuffed inside
of waterproof rocks
then you have to fracture the rock with
water and releases hydrocarbon as to that
fracture the rock
that demands a lot of water fracking is
an industry known for its huge
water consumption
why every time you are going to do a
franklin entrepreneurship in one place
they start firing the antennas
environmentalists and NGOs look after the
environment to take care of that company
control your use of water is very good
to do that would also be interesting
that the antennas the one that was born
to see how much water our
consumptions
let’s give a very good example
exemplify the country that most
fracking ago is united states
coincidentally, it is the country that
livestock industry has if I compare
the daily water demand of states
united for fracking and compared it with
the daily demand for water united states
for the meat industry
I find that he spends 11 times more
eleven times more to take care of the water
our the economic crisis or the
teeth only take care of the water eat
less meat and if the son for example see
to the planet as a whole but the beings
alive from the planet to all beings
alive to the ecosystems that exist in
our planet
there is a general consensus of a place that
we have to take care of everything to take care of but
there is a particular place we do not have the
magnifying glass in the amazon rainforest the amazon
not only because in the jungle more
extensive land and one of the few
that remain but because it is the lung
green when we say it’s the lung
it’s because it’s a lung absorbs the
carbon dioxide is a gas
greenhouse the trees and free
oxygen purifying the air that place
saves us from climate change advances to
leaps and bounds
also the Amazon is the place where
live more different living beings are not
all the same species
there are hundreds of thousands of species
living in that clear place that what
we want to take care and of course we know that
is deforesting but the rate of
deforestation is shocking you know
How many Amazonian forests do we lose
minute the equivalent of two fields of
football
the surface two soccer fields
do the account what would happen in a
hour day what would happen in a month
in one year per minute two are deforested
soccer fields
now because one is deforested
could think that it is an industry of
the wood by the industry of the
cellulose to obtain paper
that’s why you have to recycle paper maybe
not 80 percent of deforestation
of the Amazons can consult it in the
Brazilian government pages 80
percent of the export is due to the
livestock industry
only the remaining 20% meeting all
the other industries to lower our
consumption of meat and food of origin
animal cares not only animals
take care of the plants take care of the mushrooms
take care of all living beings
in fact these these concepts that I’m
having fun and here are known by the
scientific community those
scientists who do not let themselves be crushed
by the industry lobby even the
United nations have produced a report
that is now half hidden but that
I made a forecast I said according to
enormous environmental impact that the
meat industry currently and in the
growth rate of the population of
the land that we expect to be about 9,000
millions of people by 2050 in the
2050 that moment of collapse
there are chao amc year the diet that we have
today is no longer going to be sustainable
can not be tolerated in fact it is no longer
profitable today but there are going to be
way there is no way then my question
is necessary and we continue to collapse is
necessary that we continue to a point of
break
what message do we want to leave to
future generations we want to be the
who took the reins of the change of
habit as people have done with
the cigarette at the beginning of the century
past or we want to do what we did
today the deaf and we leave that in 2050
they are watching
against the wall and have to change
knock
I have faith I have hope because the
environmental awareness is alive in
our land is alive our people
it is enough that a company contaminates
a lot so that the people rise up that
the state does not care something environmentally
the town rises is beautiful march
is beautiful set but no no
collective movement will be enough
If the change does not start us
change has face to face within
us and be infected from one to another
all the behavior changes of the
humanity that have remained have
ripped off with a person who thinks
change many people who started to
change but individually and
changing a habit is not easy
because it gives us pleasure but it is necessary
when we go to a fairer place and it gives
pleasure the change we do not know we’re
being a fairer place
knowing that meat is not necessary for
health and also knowing that we can
discover beautiful flavors in
vegetables and serials
the change is not only possible but
what is necessary to make a world
more just socially and more
harmoniously perfect environmentally
I ask you a favor, I ask you every time
that they are going to eat even once
day
look at your plate and see what it puts in the
plate and think about the following what
are putting on the plate in that
moment determines what they can put
our grandchildren in the future many
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