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“El deporte me convirtió en emprendedor” | Marcelo Bruno | TEDxYouth@LagunaTresPascualas


[Music]
until all very good morning thank you
for coming to this talk ted and good I
I am an entrepreneur in the area.
I am currently 25 years old and I want
leave asking a question that is that
is the enterprise for you and that
it’s passion
normally people think that
undertaking means that I will win
money undertake for people
that I’m going to set aside having a boss and
start with my own tools but
undertaking is much more than that in my
case and by my day story for me
to undertake meant to win over life
was to receive my story was to dare to
get out of the ordinary of what I had
predestined for my destiny and dare
to go a little bit further despite the fact that
all the conditions the few
conditions that I had hug and forward
I took them my favor and I said ok I’m going
to do what I like
I’m going to get ahead and today to beat
life
I want to tell you a little about me
history and my story apart from my
story is true quite complicated
we with my brother were born a home
a little
a bit difficult mainly because my
father long way failed to control
his addiction and because of this
my mother separated from him to be able
save this harmful environment that could
affect us and that could a little
and against everything my mother
wanted for us this is why
when we were eight years old my grandparents
parents kicked my mom out of the house
it meant that we had to go live from
come to my grandmother’s house and in a
piece of three for three we slept five
people and that’s how part of me
life story
with difficulties with a father who was not
father and with a mother who knew in spite
of the adversities of their situation and of
all the bad guys we had on top
support us and that was our goal and
dream
I consider myself an entrepreneur but I do not
an entrepreneur because today I have
a company or because I have a business
but because I managed to beat him to life
because all my days it turns out that I
I analyze today I say that if I am a
entrepreneur but not an entrepreneur
only for the business but I am a
entrepreneur because I knew about everything
pull it out when I had a boy
When I was eight years old, I hid more
on Tuesday and today watching the hallway
in Bulgaria with Finland came to the
vega then it turns out that I came to
La Vega and as I worked all day
I sneaked out of the house and started
to caring for yourself that meant caring
car for a little money not much
but that was like two thousand pesos a day
but it helped me to have money to
buy me sweets as a whole child one
he wants to buy candy ok I wanted
earn my own money because I knew that
my mom is not going to give me money because
there was money in the house with luck
we had money to survive
then two thousand pesos together those two
thousand pesos a week became
four thousand pesos four thousand
will turn into six thousand and it turns out after
of five weeks they already had ten thousand
I die with eight years old I imagine that
what he remembers in his time what
it means
from one thousand pesos to 18 years then I already
I knew what it is to earn my money after
that all life went on I won
money as I could I sold some things and
so they are generating me to be able to
survive and to be able to also not
depend or not complain about what
it meant not having money is because of this
that at 15 years inside of me from my
my desire to get ahead and I was
doing sport I always occupied the
sport tools for
keep us away from the environment that we
we moved in Hualpencillo is a sector
vulnerable where much is presented
crime there are drug issues and
we already came from an environment where
we saw drug addiction on a daily basis
part of me down then he looked at us like
the idea that as I help my children and
then I wrote it to him the idea that
it was a bit against the current
that was but I’m going to do them
that I know athletes and then the
sport is going to swallow tools
to be empowered in front of life
within this concept my brother already
I was a gymnast in the era
national and I had gone through at least
78 sports always measured around
to be able to look for new things, I never
agreeable with nothing was like dizzy
gymnastics then athletics then volleyball
handball capoeira of everything until
I know the Olympic lifting of
weights and it turns out that after a year
I find here ok I love this
love
I want to be a weightlifter but I do not
I wanted to be any doctor for months not
I wanted to be the best in Chile and that
meant that to make the best of
chile I had to be in the national team
national weight lifting olympic
immediately after 16 years I was in a
championship and I was afraid that one
the best of Olympic lifters
chile with his coach one of the other
great national I approach and tell you
Victor rubilar is called the elantra
ordination I say
If I’m going to feel you give me
and he says yes obviously I was 16
next is a Sunday on Monday
I say to my mom, mom, I’m going to go to
Santiago
my mom ironic but she did not say anything to me
his face said everything was like he’s
speaking 16 years but they did not believe me
I import Thursday and the mobile suitcase my
hand is in the house the new one arrives
night I say mom I’m going to leave terminal
and his pale face
but the school has not already retired from
I’ve arranged school school I
same I retire from school I said I want
be an athlete I do not want to study because
not what fills me not what I’m passionate about
I want to dedicate myself to sports and be a
Olympic sport give you a medal
you see this is my goal at that time
I imagined myself on a podium with singing
the national anthem and receiving a
medal for the country so it was not
leave the edges that they had never given
metro plus santiago never has exit only
and he arrived at 12 pm to the
terminal
only with 16 years old my suitcase arrived and I had
to go to fifth normal fifth normal
from a commune a little scarce resource
in quotes in santiago and had to
reach a super vulnerable sector
I remember that I took a lucky mic
I went to it was just the new topic of
transantiago and arrived the house of the
friend my brother
and there I lived for a year every day
I had to take the 506 to die 90
minutes and it takes me to the high center
performance and there I spent all my day
training many times it was difficult
because as I did not have the resources to
to be able to keep me santiago was a match
high performance trained 2-3 times
day but my lunch was for confections
with chicken a population of one thousand 500 pesos
and other times they made me forced
there were weeks that I only ate
egg and oats because I had no money
for more but I went up that is also in
that moment was not bad it was not good
were the conditions I had for
to be able to get ahead and was willing
everything to everything to achieve what I wanted
after that I keep moving forward
advancing at 17 he finds a new
way to make money to maintain
media in the selection did not deliver their
element and those supplements my
classmates not only took and I as was
half smart and have had a bit
the business concept I say ok
this complement turns out that those
elements that were 40 thousand pesos and that
they buy my friend at 10 thousand pesos and
He resold 30 thousand and left of me
convert a thousand pesos to your pocket and
so you’re collecting money survive and
go ahead and spend months months
months months until after three
years train two thousand euros managed to be
national youth and adult champion with 19
years has won everyone in Chile
achieve that goal day until that moment
by audio themes of sport and what
we all know what happens chile I have to
retire I had to have reached the
time to make a decision I continue
being the procedural of performance or
I’m looking for some other way like power
beat him to life because he knew that in
some time this race was going to
finish would not achieve that month and nothing
because a high performance athlete
indeed in Chinese it does not have the
conditions to be able to live of the sport
and my coach who was a Cuban in that
moment he says he says to me marcelo you know
that I’m going to chile
so let’s analyze and say this is
my passion is my dream but there is something
more important in life than my family
and I always left with my mind very
clear that I could not just stay
with my own goals and only
think about me but I had to think
in my family because it means and I
I knew that my mom was a teacher who
his salary at some point was not going to
give to live your whole life well and that
was going to retire and that the retirement of
teacher is not good then I knew that
I had to take charge of my life
to be able at some point to help her and
back in hand for everything I’ve
done so inside this concept and
I say I’m going to retire from the
selection goes back to construction and arrived
with 19 years of conception
and it turns out that he analyzed the situation myself
I’m always very analytical about the
possibilities that I have to leave
forward or possibilities some project
or possibilities of how to empower me
love life
I say I can do study I was not
within my options because the
resources were not enough to study
so based on that I started working
well Olympic lifting classes in
a cross-fit gym is not published
what I think is a system of
functional treatment that seeks gymnastics
of it and thus it is mixing several
things and spaces in class and it turns out that
I realized that I was good at what
did managed to deliver the message to the
people to train keep you healthy
fight for everything I wanted and apart it was very
It was very didactic and methodological in that
how to do the classes of
training people started to
like to work in a gym that I
I was in San Pedro and last two months in
this project after that stopped
work there and I started to move forward since
I will make Nestor generate money because
my dream was my family could not be like that
I was 19 but it was clear the
I guess I could not be here
to the almost week also 2000 weight
because I need to go to do not buy something
do not give me 10 thousand pesos because I want to
taxi with my friend was never the
mentality I of the 19 already wanted
work I wanted to fight for my goal
I wanted to grow some business
I wanted to be the champion of the world
that I was advancing I never conformed
I almost never believe that because I had
in conception I can not think of very
big so this happens I say ok
how do I start a business and today I convert
in a day with my image tells me but by
what do not you do a gym
with what money we were lucky to have
eat
and it turns out he tells me but
I saw a loan and the friend mom is
in dicom you can not my person
the reality of many Chileans is the
the reality of scarce population
resources everything is fine tico then
I say since I ‘m going to do what I’m going to do
my mom tells me not calm I’m going to
solve as good mom always
putting the shoulder and believing then
one day, come to me if I have it
which would be to live all credits in box
of compensation someone knows what
It means credit but I case , a
position we have there to go three times
or four times the credit of good sight
it is the reality of the people of more
scarce resources
we started this project with two loans
that were three million pesos and two
million pesos and I say I’m going to
buy the implement I started looking for a
warehouse where to rent etc. and so on
na born and my first venture that
it’s olympique building a gym
that today houses more than 350
students have been five years
working on this project and delivery
solitos two alone having no
a lot of resources and since there were not five
millions since they do wonders
I had to sweep, it was my turn to paint, it touched me
clean everything I had to do everything everything
everything to start this endeavor that
the olympic construction touched me
for three years I had to sweep
receive the money release credits towards
the classes and so I got up all the
days at seven in the morning towards my
first personalized so does
all day at least ten classes had
one hour to train and time per day
to eat and finished the eleven of the
night of working every day from 7 to 11
of moon Sunday the gym student
who does class on Sundays and was
arranged everything because for me it was not
bad but that I was fighting for my
objectives
I was making a living normally the
people say ok to a venture
because I’m going to make a lot of money not me
I was starting because he was
surviving life I took something very
small and turned it into something
moderately small and then more
small and then what medium and so
it was growing and it turns out that olympic
began to grow to grow to grow
grow to grow to grow at 20 years
they invite me to a program that was called
put for you
I had to hold two cars I played everything
this and I won one million seven hundred thousand
weights imagine at 20 years win you
one million 700 700 thousand pesos for being
watching TV
and the million seven hundred say what I do
with this normally let’s be honest
someone 21 years old says ok I’m going to
taxi I’m going on vacation I do what
what I want, what I did was take that
million seven hundred thousand pesos and what
first thing I do the next day called
to an import added
my first Olympic reinvestment a half
700 implements and when I see that reaches
this implement to the gym looks say and
people as is congratulated and good
marcelo how good you are but playing
to take the gym and so on and tell myself
I want more than this I do not want
only this this implement I want
do more things so I put in
campaign started working double and on
the 20 years I make my first import
leave it not even the truth did not have
idea of what an import was
I only knew that I wanted to buy things
in china because I got 50% cheaper
came first import with 20 years
I brought 10 tons of implements and those
10 tons of implement
they arrived in chile and we laughed again
gym I look at it if it’s still not
enough I say at 21 I do my second
import but here he had a problem
it turns out that I did not know much about business myself
I only knew that you have to work
hard to earn money reinvest and follow
well until I do not know when I’m going to stop
it’s true I have very big goals
mean then I just know that I have
to work and reinvest but it turns out
that this import was were if I did not
I mistake like 16 million pesos that
I had to import but he asked me for the machine
someone who are entrepreneurs if there
here you know what that means then
The machine saw me and I had no way to pay
the last installment of him
of this this import
and I remember and I was with my girlfriend in
that moment we did not know what to do
was the staircase of my gym and if
I did not pay as well as in two days four
million pesos lost all my
import
all these 215 million implements
and I say ok what do I do that I do that
I do that I do that judged
and my polola crillo in me and my son tomás
I only spend 4 million pesos
how much short and then we give a week and
apart I will stay like this
and it turns out that yes it happened 24 well that
comes to import I had to go to
chacabuco to find 20 tons
I’ll load it myself and my value to the
220 with the single we had not paid the 4
millions of times it was the
import that yesterday to the last against
import so I had to 20
tons load it from the truck to
gym a whole afternoon in that but not
matter I did not complain because when
they arrived he implanted the gym all the
people talk audio and congratulations and
I kept growing the gym continue
growing our capital and so on like this
and it turns out that olympique de la en cinco
years grew the price grew and the truth I
I never realized how much it grew because
in parallel it also strengthens my career
I am a professional sportsman
In order to compete in cloud
I am currently the number one
Latin America and in this something did not happen
like it’s like
I’m going to show you an experience myself
I was in the USA at a World Cup in Miami and
the multiple miami 30,000 people three
scenarios awards d
30 thousand dollars I think that is they won the
who won the championship and like that and with
guys that I’m going to install as well as
you followed by instagram 5 500 thousand
followers all fans of them
recording he saw nike to the mark of
supplements and I the Chilean there to the side
about it on the hour and suddenly I
they listen to speak Spanish and they tell me
and they tell me
all the Spanish and the business and of
where are you from chile and where is that not
in South America they could not believe that a
Chilean was combining next to
but it was there as well
Chilean always generates everywhere in
the miami world championship competing so
achieve this goal that was sporty
May your sponsor and you personally
these 12 in parallel I made these games
as separate ventures one
it could be Olympic and another was
boost my career within me
sports career we imagine things
that I had is going to be hold me three times
the pectoral cut me the two tendons
patellans I lost 14 million one was a
championship because invest all my
money in my sports career and it turns out
that I was injured was a year without
compete and they spent a lot of things
during this year but always my engine
it was the passion it was like I was already resilient
it does not matter ok something bad happened to me and to plan
again plan of action always wanted
action plans as an achievement can
be my career now is in my business my
business to solution to my career my
career is going to give me more
empowerment in front of society
sports and that will bring more students and
so I was putting together marketing strategies
of neuro sales to be able to grow
everything I wanted to do
then until that moment
I moved to what it meant to be able to be
high performance athlete and be
among the best in the world because
I did not believe that by who lives in
conception could not be competing
against the Americans
I mean, imagine my partner
training in usa I part several
Sometimes I go to the USA to train and my partner
of training is conducive for all
the marks he only follows to train
to us in your audi every day
they are taking pictures they arrive at the kiel and they
they take bottles and I was there with the
I listened to a friend who fell and
said that then was my only issuer
but it does not matter based on that I managed
stay 14 of the world in bought in
latin america the best result
result of the story in what
means that 2 and in Latin America
those same actions at that time but
it turns out that one day
my passion change of life goals
they changed was how
one day he came walking by
you were going to have a coffee at the
petrobras that would be in your hair and
it turns out that I’m entering and I see myself as
an addict to the base paste and he tells me
I had a coin and I look at it and I
I promise that then when it comes well
money so big work because I
I come from below what I know what it is
work so I have nothing back
of destiny
I say but I will be different in that
time and I was going to class to children
of the sename for free with a
project our gym and asked
how much do I notice more and tell me two
days and that was here a key here and
here we feel good I know what
It means not eating within two days some
you are something you do not have to eat
or what it is to be hungry
might
that and me but I never complained but I said
ok they did not eat two days although it does not matter
Then we go inside and see if we are not going to
strong boy the company gave it to him
even one ida and 1 looked and already tomás
I buy everything , I’m closer, look at this
this is not just food
I watched him choose and he goes to me just like you
because like others
I would say it was like you
but I was not indicted he’s leaving me
well in life this is not food
compadre chose this in an opportunity
how to eat at the house shower looks for you see
whatever it is but work and go
of this shit salt beat him to life
compadre canal and life is more than this
it’s more than being addicted the guy I’m leaving
She started to cry
and if wood I promise it has been the
better feeling than measured and
really discover what it is that I
I want to be in life I want to help
the others and that’s how I get obsessed with
help others I started to study
psychology mindfulness science we started
to study the pigmalion effect to see
how to generate tools to be able
intervene society and that’s how
thanks to my company olympique method
we made our first project
social this first social project is a
citizen intervention project that
seeks to help older adults
[Music]
and these older adults are going to
visit twice a week
we have training program what
we evaluate and we are training him at 50
seniors construction
then in this project nowadays
It has 50 beautiful but we hope to get to
200 habits here one year
so
thanks to this project I said
this situation
my passion is to help others my voice
my passion is to make a change my goals and
objectives are giant I do not conform
only be a suction Olympic
I do not want only that I want to open
olympic in all chile because
the inpec is a social enterprise that seeks
help others I imagine this from
here to 10 years have a gym
Olympic Games in each city, intervening
city ​​and helping others in my
gym we do not teach you to
train us we teach values
sports we said of discipline you
We teach community empowerment
to understand that facing life is not
just think about looking good but
is training to feel better yourself
then I tell them I was destined
do high encounter but it requires my
history
what is it for you to want to live
thank you very much
[Music]
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