startup company that specializes in
inference or marketing what this
basically means is that I manage the
people you known as
openen leaders and social media in
furnitures on a daily basis I happen to
think about New York and creative ways
to generate useful and relevant content
on social media in the last two years a
lot of over 2,000 of those in furnitures
and learn many new things I have
conducted many social experiment and
well at it a few hypotheses one of which
I’m going to share with you today many
of you probably like a job like mine
because that means you can stay on
Facebook and Instagram and watch cast
video all day under the guise of doing
some research for work I get it
well if you stay long enough on social
media and do the kind of work that I do
you start to see the top part of social
media and the internet you start to see
that we do not have a positive online
environment as we do in our normal
traditional society in a long evening
while watching a soccer game in my house
my phone rang it was my friend Dino and
he wanted me for coffee I pick it up and
gift that typical CEO response all
around the world give even when they are
not busy at all hey I’m really quite
busy and won’t be available this week
can we schedule for next week or two
fides later he called me again for a
meeting immediately I sensed something
was off so I asked him to join me for
breakfast as sex 30 a.m. and some
faraway location I usually do this to
turn people off because I believe only
serious people make
time since there’s so early in the
morning right then him chuckling replied
at the rest of my life
sure okay when we finally met he started
to tell me about his girlfriend Lucy I
was a bit surprised who called the
thought of a girlfriend
at 6:00 a.m. in the morning to another
guy well it’s not until I heard the full
story then I start to see the urgency of
the issue Lucy
Dino’s girlfriend has a very attractive
and successful TV anchor and model you
know my friend is an effect lover of
soccer soon enough Lucy started watching
soccer game and because of her beauty
and the fact that she saw her support
for football Cup in Hong Kong she became
more popular on several occasion Lucy
had to split an extremely good knowledge
of football because she watches a lot of
football game attends every game for a
club she supported and often discusses
them with me a former Hong Kong football
team representative under the age of 18
so I know for a fact that she
understands football and her reuse I
would tell in deep knowledge but people
of the internet from otherwise they
stormed the Facebook and other from
saying that she knows nothing and was
only using her support for football to
kingi popularity they said she is a
painter of bad luck and the team loses
whenever she were that Jessie among
other things I cannot share with you
today
by the time I met you say again she lost
her brightness and energy she was
emotionally drained and now keeps
herself she looked downtrodden and lost
this was someone who used to feel my
years with how well her favorite
football plays the people of the
internet killed her her sport and almost
shut down her life but my team and I
were able to quickly create a plan to
manage the situation before I go of hand
and Lucy today has put all the episode
behind her and let’s move on to doing
some greater things for herself there
are two principles arise from this story
one our online environment today is a
place where people don’t take into
account the weight of their words and
the power those were scary we go to
online forum and passed judgment without
having all the facts we finger is okay
because no one can see us but it’s not
too more the freedom might not be Lucy
it could be you or worse your kids and
guess what your your kids don’t have to
do anything want to be bullied netizens
will pick on you for a slightest reason
being good at what you do can even get
you bullied is that bad yet the sad part
is that the victim doesn’t always look
bullied because there are no physical
injuries involved so even if your child
or someone close to you is getting
bullied you may not know unless you pay
extra attention to their mental health –
and if you are already famous for some
reason you have a verse frame attracts
more criticism and negative comments on
the Internet frame is like manner for
internet bullies and note that this is
not individual cases in fact this is
happening every day when Julia Louie
rest counter for miss Hong Kong 2017 the
judges found her worthy of the crown
base it on some lay down quiet here as
such as elegance intelligence and beauty
but no internet judges felt that she is
undeserving of the crown they said she
is posturing heave or some pretty enough
as big terrible Cantonese they total
commented Julianne personal Facebook and
Instagram account and Leavitt there
permanently for the whole world to see
Julian didn’t do anything wrong her
crown was just meaning a Persian
they didn’t know her yes they judge her
the situation actually worse than you
imagine
nine-year-old slen help him probably
held merciful her story shows that
internet police are no respecter of age
Salim was a child singer who has entered
the American Got Talent Competition and
as word of the judges and audience
through Celine Dion classic song my
heart will go on the performance has
been beautiful over 30 million times on
YouTube a confirmation of the witness of
her performance in a sudden netizens in
their usual fashion said she said
without emotion was not adding like a
child and even slammed her father for
exploiting her daughter success also
indeed to make netizens angry was this
thing beautifully and a video
encouraging the world to fall for her
wish the last time anyone chat is not a
bad thing to do they do not know her yet
they judge her although I have always
know that cyber bullying listed
depression and make the sufferer go for
intense pain I still felt that I don’t
know enough wish to be honest you don’t
and he experienced it so I decided to
conduct an experiment I want to find a
personally loved victim of cyber
bullying feel and you still myself as a
lab rat I’m a puppy a sexually such
active post between me and the founder
of another media agency I was interested
in find out what the response of the
puppet would be when a neutral humorous
homosexual pose involving me is posted
on social media if the post get shared
4000 hives I will ask him out on a date
sounds fun right well not really as I
later final party posting I notify him
up at the homosexual pose and he was ok
with it
I wonder if Hong Kong residents would be
offended by such homosexual hosts over
just enjoy the humor of it from the
first thought of that particular social
experiment I expected some negativity
and that some people would be offended
by my pose but I never for once expected
the avalanche of negativity that
resulted from such an innocuous pose I
found myself walking down the same path
as Lucy and Celine has done I was called
also of the walker two names and
lambasted everywhere
I even got myself featured on a
newspaper fee or charge can you imagine
that if our terrible if our whoring and
horrendous I doubt myself I wonder why I
ever fall about that experiment at all
I want to delete my facebook page I want
you to leave this country for good I
want to create at all netizens never
bother to find out who I truly am they
didn’t bother to chat rather I was
kidding or not they didn’t give me a
second chance
they just started to condemn me and the
fact that I’m a known figure in Hong
Kong at the few to the frames from this
incident I learned that cyber bullying
is a thesis that kills I just happen to
be one of the lucky few to add a
resource and support to care for da
cyber bullying incident and less than a
4 thought that I have a crisis
management team in my own company just
upon me food crisis not everyone is that
lucky because of the incident
I can now truly sympathize with anyone
who has suffered from cyber bullying and
Lucy and I are not the only person who
has suffered from abuse the statistics
are actually very scary 87 percent of
today’s youth have witnessed a cyber
bullying we’re in first or second person
another 34 percent of students report
that
they’re personally experienced that
cyber-bullying themselves well maybe
you’re not a lumber person but note that
teenager like why and Halle GaN mega
mere Jessica Logan hope whistle Tyra
committee amended heart or committed
suicide because of cyber bullying the
scary thing is that this available
statistic represent just a faction of
the impel of cyber bullying my research
has led me to focus on one pioneer
aggression as it pops about to change
people behavior pattern online if
possible how can we achieve this then
one day suddenly I thought to myself how
come I never leave offensive comment on
social media this led me back to when I
was 10 years old I was one of the most
annoying kiss ever when I’m set in a
restaurant I will flow chopstick and
other tables on one such occasion the
chopstick up and a woman bore eyes my
mother Paul me March to me to her table
make me apologize and make me pay for
that ways to polarize and anew before my
own allowance when my parents bought me
to a park I was not wanting everywhere
from the moment we arrived and I’m blurt
out to people Wi-Fi were ugly wow you
really are actually my parents
immediately apologized in person or
insulted and forced me to bow my head
and apologize to you after I have
inserted people on the bow three
separate occasion my parents stopped at
taking me to the partner matter how much
I bled off feet they would say the parse
is meant for only well men are the kids
and you’re not gradually I start to
learn I realize a functional society and
house being nice to one another
mindful of other person feelings and
always putting ourselves into other
person’s shoes what turned on me from a
match of a skid to a well man that a
person was education but how come no one
ever taught us how we should behave on
the internet on social media and the
answer is simple because it is all too
new no one ever taught us such a thing
our parents themselves so so media when
they do we don’t ever at them on
it’s embarrassing to have your dad leave
a comment on each of your photos right
how then I didn’t know what cyber
bullying is really like and how can then
they see just how to behave the next
logical question is can the impact of
cyber bullying be lessened through
education I believe so and there are
four parts number one online manners can
be touched
yes I believe people can be taught how
to behave while online in much the same
way they can be taught in person we can
introduce online manners as a cause of
Education we can lavish the help of
mainstream media school parents and
government to foster a better online
experience for us all and reduce the
prevalence of cyberbullying I believe we
can teach others how to become better
citizens online and care about feelings
of others and one of such way I came up
worth is leading by example which leads
us to find you do not underestimate your
own action one can actually influence
many and you can have a lot you at the
beginning I thought to myself if I want
to teach someone to be well-mannered in
traditional way how do I do it first and
most important I have to leave that
change and be the change you want to see
right
so I decide to do this online I tried to
donate for good cause and spread it on
social media I try to to make care
packages for homeless people and spread
it on social media I try to give
balloons to children on the street and
spread it on social media I keep on
going from leaving positive comments
donating oke whole thing’s fallin
tearing voiding thank you card for
someone special teaching elderlies to
use computer and many more guess what
happened it become a movement of
spreading positivity online since I’ve
posted encouraging articles and enjoy
the positivity everywhere I go today
hundreds of people message me to say how
one thing or other I did change that
their lives these people have also
joined the movement of spreading
positivity and make an online
environment a better place number three
remember don’t just judge do proper
homework this is what I always advise
people to do before making any comments
on social media if you are actually
going to accuse someone online which I
heavily don’t wise you do do your own
homework to know about them and the
facts of the case
don’t just regard to a public opinion
for media can help I must help you
newspaper and TV station yesterday they
were constant your public discussion and
most of them are usually for the
generation of positive ideas but not
anymore
news today and out targeted at getting
views and shares sensational titles are
not the order of the day stories about
the personal lives of other is now what
the media is interested today if you are
going to have more positive online
environment this has to change
the media plays a strong role in
deciding public discourse and can help
in beaming more light on a positive
honor environment five creators should
understand their responsibility to
social media content creators should
also know that their look
to play they must realize their own
action can encourage and inspire
negative action on our online community
for example an influencer my company
once rectum will light up a portal she
received it saying that is not an
advertisement later Vanna Forrest find
out the incident exploded and was
reported all over the news
like a smoke her affectation was gone
overnight in conclusion I am more than
conference that not only can every
individual who has been to were making
the Internet and social media a more
tolerant place but also there there is a
role that a traditional society itself
can and must play it’s my opinion that
children should be taught Anika’s and
manners on social media even before they
start to use it let us as profile
knowledge and education leader
let us as parents and school and
government work together to teach this
yes acceptable behavior online and what
you do if they guessed I repeat working
together it’s time to educate a positive
online environment we can make the
internet and social media a better and
safer place
thank you everyone
[Applause] [Music]