[Music]
digital is for better or for worse
we have some time already of experience
With digital here in Brazil I have
accompanied this over the past 20 years.
In this experience, the transformation and
this digital revolution and there is the
question is even following this
all this time I hear some
so interesting placements that
You probably have heard it too.
for example the internet ended with
socialization between people, right?
No one even eats dinner together anymore.
It takes photos from the plate to
share with those who are out of dinner
even so social networking is a waste of
time the kids just want to know
virtual games are completely
focus
or things like I do not even know how to use
That’s right then some of you already
must have heard this sort of thing
or asfic news that we come
accompanying over time by
example, which was the most recent
blue whale that brought one a very fear
great for a lot of people we also
hanging around all the time by the ghost
pedophilia linked to the digital world and
Another risk that everyone says right
I think each one of you should have
some history similar to the dangers
these meetings are marked by the
because there was a case of a
murdered female related to
this encounters by the applications has
still the fear of hacking attacks
recently we have heard a
series of hacker intrusions and people
also very afraid of that
or fear that we have to be
become obsolete as an agent is to
keep up with all this change
overcoming the fear of obsolecence
mainly in relation to the market of
I do not work
and companies that give overexposed and
also frightened about the
laying of new consumers because
consumers how do we know we are us
and we are increasingly critical but
aggressive social networks there is today the
that we call a technophobia
practically a rejection there is what comes
the digital world only the question that
That’s right, is it?
people really lost control over
all this mass of information
I’d rather see things from another
I think that way with that story.
which has half the glass half full
half empty half I always prefer to see
the half-full side, I’d rather see
things as opportunities but it’s obvious
that we still have many challenges for
facing the challenge of updating
constant all of us because just as the
internet it brings this fear of
it also brings about the same
time several possibilities of
update right?
we all have this feeling of staying
half disoriented half lost in some
moment and we also have the challenge of
how to use technology in our favor
so that we can build a
even better life
so like I said just now I
I work very hard on this issue of
opportunities I’d rather see is this
new universe as full of
opportunities each of you should have
used at least one application
These before you come here.
or to discover the best way
the location or a
hotel for the lodging then all of us
we now have access to much more
features of what we had
before
some of you should use these
relationship applications as well
taking away that fear that we commented
now little do not
a lot of people have met people
cool using the digital medium I
I met my ex-husband for more than
12 years
using such a tool that neither
called app at the time and got married
I had my son, right?
companies are becoming more and more
able to hire people with better
qualification for the digital world
because you have access to much more
information on the candidates and
candidates can also analyze better
that company to check if it does
meaning if they would like to work
there or not, right?
technology is also making it easier to
a lot with regard to, for example,
the treatment of some phobias, right?
treatment of fears then we see the
virtual reality linked to vaccination
of children the phobia of flying the phobia of
other issues, right?
The edict can also bring us people
a more practical life for example the
People do not have to lose too much.
time today in a supermarket queue
so in a movie line, it’s to buy a
ticket for what time is now the
our biggest asset is we have to
really try to devote more time to
do what we like
each one of us will allocate the time that
What is more important to us is how
play for example with our son
another opportunity that I see a lot
is in the growth of entrepreneurship
connected to the digital universe today we
there are countless companies that have emerged
to solve solving problems
gaps related to the digital world
many companies selling all kinds of
products and services using the world
digital the possibility of training
as well as the digital
push for a need day if
update and also brings tools to
that the people proposed all the time are
Updating and this for me was
superimportant because it literally does not
had this connection could not have
reinvented because I was connected to
the world the job market
even nursing my unborn child
16 years ago and little reinvention and why
because some years I was fired and there
what they looked like
a tragedy a very big problem in the
Truth turned out to be everything I
needed to undertake and undertake
precisely by using paths
related to the digital universe and beyond
Moreover, we have other examples
for example the political area that
that digital can pass us by
relation to the political area he has been
influenced directly the result of
some elections are for good or for
evil when obama won in 2008 he
has used much of the digital universe to
communicate and we accompanied
recently they also the law election
of the trap that also had a lot of
digital influence
but not only that you have not been summoned
people to go out into the street to
either by a line or by a
another has summoned people to
a participation
digital does not bring me much
transparency if we go with the
relations are between companies and
between politicians and
citizens because it exposes everything
applicants and even between companies and
employees
so in fact and everything is much more
it is evident much more transparent
so in addition digital also brought
more speed all
transformations that we have observed
many of these technologies that today are
in our hands
have occurred in the last ten years if
were the digital spy take more than 100
years to happen
So it’s really all migrating to the
palm of our hand and there what is
important it is important that people
adapts our more than 7 really to
question is ours the way we
think
no matter if we are digital natives
the digital immigrant agent because
nobody else will want to stop
use the internet to communicate
with their children, for example, who are
living outside the country or grandmother who
He raised his hand there for my mother
playing with a grandson or with a few
nephews so you do not want anyone today
to stop being connected or to
people really like I said dedicate
longer what makes us good
I see I’m doing supermarket, I
I do supermarket
sitting in the living room to be able to
enjoy my son more
so there is no way back this way does not have
more lap
So what we have left is not to be
we reinvent because digital is for the
good or bad
all this is true both the good side
How bad is the bad side?
the larger issue of that linked to our
what we decide to do the
use of digital can continue
spreading fake news like that case
blue whale
today we can use it to make
well for people through a website
collaborative or even crowdfunding
support some needs
human
we can also use it to not
stop studying because it’s no use
but we take a course and stop
from now on what we need
do not really stop for more day
learn to unlearn and relearn of
new
if we lose this possibility to
people really take risks
and speaking of risks will be a
threat
the digital it really will only be a
threat to those who give up
other people who do not want to
adapt that do not want to update
That’s when he runs. He was really a
because the digital is not to blame for
nothing is actually a tool
we use it and we make it
choices about what to do with this
way
so we have to be very clear
what are our goals to use
these diverse and powerful tools
because we are well aware that the difference
between poison and the medicine is in dosage
huh
so here’s the question for you
digital is for better or for worse
the choice is in our hands
[Applause]
digital is for better or for worse
we have some time already of experience
With digital here in Brazil I have
accompanied this over the past 20 years.
In this experience, the transformation and
this digital revolution and there is the
question is even following this
all this time I hear some
so interesting placements that
You probably have heard it too.
for example the internet ended with
socialization between people, right?
No one even eats dinner together anymore.
It takes photos from the plate to
share with those who are out of dinner
even so social networking is a waste of
time the kids just want to know
virtual games are completely
focus
or things like I do not even know how to use
That’s right then some of you already
must have heard this sort of thing
or asfic news that we come
accompanying over time by
example, which was the most recent
blue whale that brought one a very fear
great for a lot of people we also
hanging around all the time by the ghost
pedophilia linked to the digital world and
Another risk that everyone says right
I think each one of you should have
some history similar to the dangers
these meetings are marked by the
because there was a case of a
murdered female related to
this encounters by the applications has
still the fear of hacking attacks
recently we have heard a
series of hacker intrusions and people
also very afraid of that
or fear that we have to be
become obsolete as an agent is to
keep up with all this change
overcoming the fear of obsolecence
mainly in relation to the market of
I do not work
and companies that give overexposed and
also frightened about the
laying of new consumers because
consumers how do we know we are us
and we are increasingly critical but
aggressive social networks there is today the
that we call a technophobia
practically a rejection there is what comes
the digital world only the question that
That’s right, is it?
people really lost control over
all this mass of information
I’d rather see things from another
I think that way with that story.
which has half the glass half full
half empty half I always prefer to see
the half-full side, I’d rather see
things as opportunities but it’s obvious
that we still have many challenges for
facing the challenge of updating
constant all of us because just as the
internet it brings this fear of
it also brings about the same
time several possibilities of
update right?
we all have this feeling of staying
half disoriented half lost in some
moment and we also have the challenge of
how to use technology in our favor
so that we can build a
even better life
so like I said just now I
I work very hard on this issue of
opportunities I’d rather see is this
new universe as full of
opportunities each of you should have
used at least one application
These before you come here.
or to discover the best way
the location or a
hotel for the lodging then all of us
we now have access to much more
features of what we had
before
some of you should use these
relationship applications as well
taking away that fear that we commented
now little do not
a lot of people have met people
cool using the digital medium I
I met my ex-husband for more than
12 years
using such a tool that neither
called app at the time and got married
I had my son, right?
companies are becoming more and more
able to hire people with better
qualification for the digital world
because you have access to much more
information on the candidates and
candidates can also analyze better
that company to check if it does
meaning if they would like to work
there or not, right?
technology is also making it easier to
a lot with regard to, for example,
the treatment of some phobias, right?
treatment of fears then we see the
virtual reality linked to vaccination
of children the phobia of flying the phobia of
other issues, right?
The edict can also bring us people
a more practical life for example the
People do not have to lose too much.
time today in a supermarket queue
so in a movie line, it’s to buy a
ticket for what time is now the
our biggest asset is we have to
really try to devote more time to
do what we like
each one of us will allocate the time that
What is more important to us is how
play for example with our son
another opportunity that I see a lot
is in the growth of entrepreneurship
connected to the digital universe today we
there are countless companies that have emerged
to solve solving problems
gaps related to the digital world
many companies selling all kinds of
products and services using the world
digital the possibility of training
as well as the digital
push for a need day if
update and also brings tools to
that the people proposed all the time are
Updating and this for me was
superimportant because it literally does not
had this connection could not have
reinvented because I was connected to
the world the job market
even nursing my unborn child
16 years ago and little reinvention and why
because some years I was fired and there
what they looked like
a tragedy a very big problem in the
Truth turned out to be everything I
needed to undertake and undertake
precisely by using paths
related to the digital universe and beyond
Moreover, we have other examples
for example the political area that
that digital can pass us by
relation to the political area he has been
influenced directly the result of
some elections are for good or for
evil when obama won in 2008 he
has used much of the digital universe to
communicate and we accompanied
recently they also the law election
of the trap that also had a lot of
digital influence
but not only that you have not been summoned
people to go out into the street to
either by a line or by a
another has summoned people to
a participation
digital does not bring me much
transparency if we go with the
relations are between companies and
between politicians and
citizens because it exposes everything
applicants and even between companies and
employees
so in fact and everything is much more
it is evident much more transparent
so in addition digital also brought
more speed all
transformations that we have observed
many of these technologies that today are
in our hands
have occurred in the last ten years if
were the digital spy take more than 100
years to happen
So it’s really all migrating to the
palm of our hand and there what is
important it is important that people
adapts our more than 7 really to
question is ours the way we
think
no matter if we are digital natives
the digital immigrant agent because
nobody else will want to stop
use the internet to communicate
with their children, for example, who are
living outside the country or grandmother who
He raised his hand there for my mother
playing with a grandson or with a few
nephews so you do not want anyone today
to stop being connected or to
people really like I said dedicate
longer what makes us good
I see I’m doing supermarket, I
I do supermarket
sitting in the living room to be able to
enjoy my son more
so there is no way back this way does not have
more lap
So what we have left is not to be
we reinvent because digital is for the
good or bad
all this is true both the good side
How bad is the bad side?
the larger issue of that linked to our
what we decide to do the
use of digital can continue
spreading fake news like that case
blue whale
today we can use it to make
well for people through a website
collaborative or even crowdfunding
support some needs
human
we can also use it to not
stop studying because it’s no use
but we take a course and stop
from now on what we need
do not really stop for more day
learn to unlearn and relearn of
new
if we lose this possibility to
people really take risks
and speaking of risks will be a
threat
the digital it really will only be a
threat to those who give up
other people who do not want to
adapt that do not want to update
That’s when he runs. He was really a
because the digital is not to blame for
nothing is actually a tool
we use it and we make it
choices about what to do with this
way
so we have to be very clear
what are our goals to use
these diverse and powerful tools
because we are well aware that the difference
between poison and the medicine is in dosage
huh
so here’s the question for you
digital is for better or for worse
the choice is in our hands
[Applause]
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