[Music]
[Music]
this Olivetti Valentina typewriter was
designed when I was only 10 and I just
starting my secondary school so although
I was taught the core skills of drawing
and making beautiful things this was
happening we were learning that design
was not just about drawings and
beautiful things it was about ideas that
would improve and enrich our lives as
human beings the designer of this Ettore
Sottsass said of Asst miss thing as he
was beginning to design the human
experiences around this thing he said
this is for the use in a place except
the office do not use this in an office
we must not remind people of the
monotonous working hours of office life
but rather we must keep amateur poets
company on Sunday afternoons in the
country or provide highly colored
objects on a table in a studio apartment
this is an anti machine machine built
around the communist mass-produced
mechanism of the time the works inside
any typewriter it may just be an
unpretentious toy as well so even in
1969 Sottsass and perry king of Olivetti
design studios knew that the typewriter
was not a tool for doing a job it was a
creative engine a catalyst to inspire
and to enable our each of our creative
contribution this was over fifty years
ago and people have been talking about
this even before that time so I went to
a school where although I was taught
these core skills actually what I was
really being introduced to was that
there are too many things
and the essential ones should last
longer and be more efficient and that
people should get together remember that
get together more often to plan the kind
of places they would like to live and
the ways they would like to live yes
beautiful and design things do help
people be hunt become happier but we
need to understand the human mess which
Kirsten has just talked about which is
around us in order to build a better
place to be and to live so I was being
trained to be an industrial designer as
many of us here I think the challenge
for our lives then and now is still to
make life for our professional life is
to make our environment for being and
working more humane more humane what
does that mean and how do we get
together to do that so strangely
although we knew that design should
concern itself with new ideas the future
of the human experience and the new ways
of creating value how we do business how
we exchange value and even the new forms
of trade as I say most people even today
and in this room are still obsessed with
the idea that design is about drawings
and beautiful things to make money for
someone else
we need to co-create our preferable
desirable futures that are meaningful to
us innovation and design needs to change
if it is further to enrich our culture
in order to respond to a new world needs
new economies new technologies people
are not pigeon-holed no one here is the
same as anyone else
we’re not pigeonhole to any time to any
place people need to participate in
their own future according to their own
values their own vulnerabilities as
we’ve heard and their own beliefs and
their own alarms a form of design this
form of design needs to change we need
to drive new
qualities of life to exploit emerging
intelligent and adaptive and wise
technologies which we’ll hear about
today and new economies new ways of
being to find new meaning design and
innovation is not business as usual it
is about the future I want to talk about
three big changes in design that I’ve
encountered in my life
one is that design is not a tech built
on a technological platform but a
cultural one one that it involves all
our disciplines and mixes them it’s a
transdisciplinary discipline way of
being and that it is open it requires a
community to drive our future even in
the days when innovation was known from
the döblin group along these 10 lines
the most important one was here
understanding the customer experience
but even then it was only 1/10 of the
ways of finding new ways of doing things
new forms of innovation but actually
we’ve already heard this how we are not
what we do but how we are is actually
what’s important to us design needs to
drive off a cultural platform not a
technological not an efficient one not a
business one later 10 years later 20
years later nearly I was leading a
design program at the Royal College of
Art in London
Daniel viola was the professor before me
and he and I looked very carefully at
what it meant to drive the human
experience as opposed to the
technological one and we claimed we
stated that as a university as a design
school our aim at that time in the late
eighties beginning of the early 90s was
to renew the professions commitment to
the cultural objectives of design not
the technological objectives as we
proposed products systems services that
had real integrity
the human being the human values and we
believe that it was for universities to
explore an experiment in order to
provide the research the data and the
new methodologies the new processes
which would enable practitioners the new
profession many of us in this room to
respond to those opportunities offered
by the new technologies by the new
global agendas by the new political
frameworks we believed even then in 1990
and universities except in this country
it seems don’t really believe this yet
it is vital that universities should
re-establish themselves as testing
grounds and as laboratories for the
trial of new perspectives new approaches
that create the new every day it should
move away from merely understanding the
past or what is and think about how to
use that information to drive the future
clearly what I was learning at the 10
year old and what I was learning as a 30
year old with the same lesson it’s
amazing how many times I’ve had to learn
this lesson I want to show you one
little example of what I mean by
connecting technologies with the
cultural a cultural event does anybody
recognize what this might be
give any signals I don’t mind if you
speak no idea well actually it looks
like a piece of architecture doesn’t it
those orange things look like curtains
the circle in the middle looks like a
loudspeaker unfortunately because of the
perspective this does not look like a
stage with figures on it but actually it
is this is an opera scene this is the
proscenium arch these are the curtains
this is the speaker this is the program
you receive at the Opera and this is the
stage and these are the actors and this
is as they enter the stage it’s a radio
as you turn the stage the figures come
onto the stage through the door they are
the tuning moments the curtains are the
switch the loudspeaker clearly is the
loudspeaker and the little printed piece
of paper is the program
you’re listening to the experience of
the Opera is something we will recognize
but listening to a grill on a wall has
nothing to do with the performance of
the music so we were trying to take the
metaphors even in 1990 to explain and
enrich the experience of listening to a
very ordinary radio by turning it on by
tuning it and by enjoying the moment it
was off a cultural platform not a
technological platform when I joined
Philips in 1998 many of you will
recognize these I’m sure there were many
many projects that we were looking at
which were to do with different context
of life there were different visions of
a different type of future and we were
exploring from a cultural point of view
how to use these different technologies
in everyday lives whether it was to do
with how children played whether it was
to do with how we remembered why certain
objects were important in our life
whether it was how sight and sound were
embedded in the bedroom experience how
we put technology into our clothes with
Levi’s even in 1998 9 was it mm perhaps
what how the cooking experience became a
performance these were cultural drivers
for new ways of being so that technology
became meaningful to us we were trying
to find new value for people by really
really valuing them really really
understanding them in their deaths and
to do that we had to work together with
them with ourselves in real life
experiences so stay for nomad Sano who
many of you will know was our CEO at the
time my light bulb moment then was that
he had made the team at the time in
which I was fortunate enough to join
they had made this claim of how design
through this amazing company that
we are today was going to create value
through the design process through the
design discipline which was focused on
people’s personal growth as we’ve
already heard this morning to help her
sleeve better harmony with each other
and within better harmony of our natural
world so that we could truly be
ourselves so that we could truly begin
to understand how to answer the question
how then shall we live how then shall we
live how then shall we know ourselves so
that we live for our future sake the
Phillips family understood all this they
understood what it was to work together
to imagine new ways of living new ways
of experiencing and this building is an
icon to that but in 1958 the year before
I was born
this installation LuPone electronic was
built in Brussels bringing together
sight and sound through architects
musicians composers designers Luca Busey
Edgar varèse created an immersive
experience choreographed to give a
picture of what future life size and
sound in the domestic environment might
be like facilitated by the technologies
that this company was delivering they
were exploiting all the channels of
expression not just a beautiful thing
but a whole beautiful being space 60
years ago this was envisaged some of
those projects I showed you just touched
on that it still has not happened not
because it can’t be done
technologically not because it can’t be
done emotionally not because it can’t be
done spiritually not even because it
can’t be done economically but somehow
we’re still persuaded to drive for
efficiency somehow we’re still persuaded
to drive for something else this vision
is 60 years old at least
when Daniel I were at the Royal College
of Art this happened in 1994 another
manifestation of being inside the
product space
Paul Braun called this end space the
display the interaction device the human
interaction with the space and the whole
room had become one this is just a
mock-up but 25 years ago this was
reimagined as a single immersive space
where people could become people they
could create their ideas they could
present their images they could become
part of their own story in a light and
space sound by 2009 we’d made it happen
some of the research projects that I was
leading in Philips design we were making
this happen and this was the first
opportunity where the content was now
becoming the object and the object was
becoming the space and the space was
becoming the experience and we were
driving it so this object has no edges
the skin is the interaction the skin is
the display as you use it it changes
it’s an object in a perpetual state of
becoming the interactions change we made
it for real I don’t I’m not going to
show you a video we made it for real it
became its own projector that became its
own light emitter sadly now all data is
on the cloud so it doesn’t need to exist
but what it showed us that we were now
becoming closer to the full immersive
experiences but it took many different
channels of expression many different
people from different backgrounds to
work together on its social
anthropologists psychologists
sociologists technologists engineers
interaction designers artists
photographers futurists historians were
working together on this
so now
universities wouldn’t it be amazing if
we could start to bring those
disciplines together not to learn about
the discipline not to learn how to
profess in the profession only but how
to create the future as an integrated
whole a whole life a whole life in the
future most universities are not
structured like this there’s another
generation of University it is really
essential I think that we bring the
disciplines together to reflect on and
create value in the global challenges
whether you do it through design or
chemistry doesn’t matter but we need to
work together to think about the future
in the new new way this was my second
big paradigm shift design also don’t
only gone from technology to cultural
platform it had moved from single
discipline of the hero designer into a
co-created facilitated whole life
funnily enough it was like that in the
15th century with the Renaissance it’s
not a new idea it’s not a new idea for
some reason we don’t do it the next big
paradigm shift has been inside the
university it’s fine or inside Philips
we managed to do it to a certain extent
but we don’t do it as a society now that
I’m working in a university again I
begin to see four big stakeholder
communities the public us the citizens
we are the drivers of the future are we
the most important our academic research
groups research centres our research
institutes are another player government
policy whether it’s in H 2020 or in the
peak in the Delta or in the UK RI UK
research innovation councils of the UK
the funding that a national agenda
drives the future
whether we like it or not people lobby
on it all the time
people make a difference a lot of things
are happening that you might not agree
with it’s another big stakeholder group
and industry industry has an agenda
industry has a massive agenda some of us
are very noble some of us are not so but
the four together need to work together
all of the time I know that as I talk to
you I’m building up a level of
complexity here which is almost
impossible to fathom and almost
impossible to manage and lead the
conundrum with this model is who goes
first who starts this process who is the
creative lead somebody will go first be
careful for those who go first the
entrepreneurs in this society have a lot
to answer for and there’s a lot of
problems with going second going first
is a real act of leadership and a real
point of responsibility with some people
in my universe you don’t even believe in
don’t go first we don’t believe in
leadership don’t do it but somebody
always goes first we don’t call
entrepreneurship entrepreneurship for
nothing someone always goes first and I
think it probably is time to go back to
my thoughts with Daniel vile in 1993
universities can go first in bringing
people together in bringing people
together to create a different type of
future in a different type of way when I
led the living memory project with some
of you will know with some colleagues in
the room we tried to reflect on the act
of the creative director in a consortium
program like that a consortium program
was there a role was there not a role
was it a beneficial role we concluded
that there was a role and that it was
beneficial if led wisely so I am daring
to try in our university in a new
context to see if we can build a
university that can take a leadership
position like this not just teach the
disciplines not just teach for the
professions not just research in them
deeper and deeper and deeper but bring
them together to create a new future
about the
however we’re not the only University
because here in Eindhoven there is the
great mass and stein book you might be
in the room and I give great credit to
you somebody is now telling a story
about a new type of excellent University
a university for the 21st century I
can’t take you through all this but if
you can see some of it it talks about
the methods the languages the attitudes
the controls and the understanding that
was sought in the first generation of
universities defending the truth usually
the church truth then discovering nature
the scientific truth many universities
are in this space and they’re now trying
to create value usually research value
or professional practice value but very
few universities have got the foresight
and the bravery to move to the next
space which is a new type of value a new
type of being a new type of purpose and
what I’m saying might be very naive but
I know it’s happening in this country
and I’m trying to do it where I am we
have different types of people no one’s
negated but we’re bringing different
people together to make an ecosystem of
thinking that is creating something
rather than merely understanding what
was or what is we have become disruptors
it’s open the agendas are not hidden the
agendas are not financial the agendas
are about serving the vulnerable
understanding our deeper core values and
beliefs so I propose a university whose
objective is to lead an open innovation
through research and education whose
role is to enable to support value
creation with others outside of itself
through multi-factor networks which
include industry professionals of course
scientists entrepreneurs artists and
citizens of the future and today we we
are those people we are speaking with
each other today it is our
responsibility and our leadership
opportunity to go to the future I call
this a creative transformation an act of
creative transformation as I say each of
us has a role to play in this we need to
become more creative and more active and
participatory in co-creating our future
whether we’re technologists educators
designers or everything else together we
can create a preferable future also
possible also plausible rather than
merely letting it run away with this and
it is running away with us isn’t it look
at the world I don’t need to blame
anybody just look at the world look at
my own country people are running away
with themselves and then being sued off
court as they’re invited to leave the
government so please strive for your own
human transformation do not take the
easy techno path enable the formation
please support us in the enable of the
for the formation of the fourth
generation University it can deliver
great value on these principles at their
core promote creative innovation
wherever you are in this connected and
transdisciplinary form so that we can
meaningly drive and contribute to
society in general and both the
industrial and government sectors so
that they know they are committed to the
same aims truly democratize the future
as our great friend Joseph in green used
to preach as a prophet of the future
20 years ago what doesn’t matter is how
you do it just do it nobody cares if you
can’t dance well just get up and dance
great dancers aren’t great because they
dance well they’re great because of
their passion because they believe it
because they need it to happen thank you
[Applause]
[Music]
[Music]
this Olivetti Valentina typewriter was
designed when I was only 10 and I just
starting my secondary school so although
I was taught the core skills of drawing
and making beautiful things this was
happening we were learning that design
was not just about drawings and
beautiful things it was about ideas that
would improve and enrich our lives as
human beings the designer of this Ettore
Sottsass said of Asst miss thing as he
was beginning to design the human
experiences around this thing he said
this is for the use in a place except
the office do not use this in an office
we must not remind people of the
monotonous working hours of office life
but rather we must keep amateur poets
company on Sunday afternoons in the
country or provide highly colored
objects on a table in a studio apartment
this is an anti machine machine built
around the communist mass-produced
mechanism of the time the works inside
any typewriter it may just be an
unpretentious toy as well so even in
1969 Sottsass and perry king of Olivetti
design studios knew that the typewriter
was not a tool for doing a job it was a
creative engine a catalyst to inspire
and to enable our each of our creative
contribution this was over fifty years
ago and people have been talking about
this even before that time so I went to
a school where although I was taught
these core skills actually what I was
really being introduced to was that
there are too many things
and the essential ones should last
longer and be more efficient and that
people should get together remember that
get together more often to plan the kind
of places they would like to live and
the ways they would like to live yes
beautiful and design things do help
people be hunt become happier but we
need to understand the human mess which
Kirsten has just talked about which is
around us in order to build a better
place to be and to live so I was being
trained to be an industrial designer as
many of us here I think the challenge
for our lives then and now is still to
make life for our professional life is
to make our environment for being and
working more humane more humane what
does that mean and how do we get
together to do that so strangely
although we knew that design should
concern itself with new ideas the future
of the human experience and the new ways
of creating value how we do business how
we exchange value and even the new forms
of trade as I say most people even today
and in this room are still obsessed with
the idea that design is about drawings
and beautiful things to make money for
someone else
we need to co-create our preferable
desirable futures that are meaningful to
us innovation and design needs to change
if it is further to enrich our culture
in order to respond to a new world needs
new economies new technologies people
are not pigeon-holed no one here is the
same as anyone else
we’re not pigeonhole to any time to any
place people need to participate in
their own future according to their own
values their own vulnerabilities as
we’ve heard and their own beliefs and
their own alarms a form of design this
form of design needs to change we need
to drive new
qualities of life to exploit emerging
intelligent and adaptive and wise
technologies which we’ll hear about
today and new economies new ways of
being to find new meaning design and
innovation is not business as usual it
is about the future I want to talk about
three big changes in design that I’ve
encountered in my life
one is that design is not a tech built
on a technological platform but a
cultural one one that it involves all
our disciplines and mixes them it’s a
transdisciplinary discipline way of
being and that it is open it requires a
community to drive our future even in
the days when innovation was known from
the döblin group along these 10 lines
the most important one was here
understanding the customer experience
but even then it was only 1/10 of the
ways of finding new ways of doing things
new forms of innovation but actually
we’ve already heard this how we are not
what we do but how we are is actually
what’s important to us design needs to
drive off a cultural platform not a
technological not an efficient one not a
business one later 10 years later 20
years later nearly I was leading a
design program at the Royal College of
Art in London
Daniel viola was the professor before me
and he and I looked very carefully at
what it meant to drive the human
experience as opposed to the
technological one and we claimed we
stated that as a university as a design
school our aim at that time in the late
eighties beginning of the early 90s was
to renew the professions commitment to
the cultural objectives of design not
the technological objectives as we
proposed products systems services that
had real integrity
the human being the human values and we
believe that it was for universities to
explore an experiment in order to
provide the research the data and the
new methodologies the new processes
which would enable practitioners the new
profession many of us in this room to
respond to those opportunities offered
by the new technologies by the new
global agendas by the new political
frameworks we believed even then in 1990
and universities except in this country
it seems don’t really believe this yet
it is vital that universities should
re-establish themselves as testing
grounds and as laboratories for the
trial of new perspectives new approaches
that create the new every day it should
move away from merely understanding the
past or what is and think about how to
use that information to drive the future
clearly what I was learning at the 10
year old and what I was learning as a 30
year old with the same lesson it’s
amazing how many times I’ve had to learn
this lesson I want to show you one
little example of what I mean by
connecting technologies with the
cultural a cultural event does anybody
recognize what this might be
give any signals I don’t mind if you
speak no idea well actually it looks
like a piece of architecture doesn’t it
those orange things look like curtains
the circle in the middle looks like a
loudspeaker unfortunately because of the
perspective this does not look like a
stage with figures on it but actually it
is this is an opera scene this is the
proscenium arch these are the curtains
this is the speaker this is the program
you receive at the Opera and this is the
stage and these are the actors and this
is as they enter the stage it’s a radio
as you turn the stage the figures come
onto the stage through the door they are
the tuning moments the curtains are the
switch the loudspeaker clearly is the
loudspeaker and the little printed piece
of paper is the program
you’re listening to the experience of
the Opera is something we will recognize
but listening to a grill on a wall has
nothing to do with the performance of
the music so we were trying to take the
metaphors even in 1990 to explain and
enrich the experience of listening to a
very ordinary radio by turning it on by
tuning it and by enjoying the moment it
was off a cultural platform not a
technological platform when I joined
Philips in 1998 many of you will
recognize these I’m sure there were many
many projects that we were looking at
which were to do with different context
of life there were different visions of
a different type of future and we were
exploring from a cultural point of view
how to use these different technologies
in everyday lives whether it was to do
with how children played whether it was
to do with how we remembered why certain
objects were important in our life
whether it was how sight and sound were
embedded in the bedroom experience how
we put technology into our clothes with
Levi’s even in 1998 9 was it mm perhaps
what how the cooking experience became a
performance these were cultural drivers
for new ways of being so that technology
became meaningful to us we were trying
to find new value for people by really
really valuing them really really
understanding them in their deaths and
to do that we had to work together with
them with ourselves in real life
experiences so stay for nomad Sano who
many of you will know was our CEO at the
time my light bulb moment then was that
he had made the team at the time in
which I was fortunate enough to join
they had made this claim of how design
through this amazing company that
we are today was going to create value
through the design process through the
design discipline which was focused on
people’s personal growth as we’ve
already heard this morning to help her
sleeve better harmony with each other
and within better harmony of our natural
world so that we could truly be
ourselves so that we could truly begin
to understand how to answer the question
how then shall we live how then shall we
live how then shall we know ourselves so
that we live for our future sake the
Phillips family understood all this they
understood what it was to work together
to imagine new ways of living new ways
of experiencing and this building is an
icon to that but in 1958 the year before
I was born
this installation LuPone electronic was
built in Brussels bringing together
sight and sound through architects
musicians composers designers Luca Busey
Edgar varèse created an immersive
experience choreographed to give a
picture of what future life size and
sound in the domestic environment might
be like facilitated by the technologies
that this company was delivering they
were exploiting all the channels of
expression not just a beautiful thing
but a whole beautiful being space 60
years ago this was envisaged some of
those projects I showed you just touched
on that it still has not happened not
because it can’t be done
technologically not because it can’t be
done emotionally not because it can’t be
done spiritually not even because it
can’t be done economically but somehow
we’re still persuaded to drive for
efficiency somehow we’re still persuaded
to drive for something else this vision
is 60 years old at least
when Daniel I were at the Royal College
of Art this happened in 1994 another
manifestation of being inside the
product space
Paul Braun called this end space the
display the interaction device the human
interaction with the space and the whole
room had become one this is just a
mock-up but 25 years ago this was
reimagined as a single immersive space
where people could become people they
could create their ideas they could
present their images they could become
part of their own story in a light and
space sound by 2009 we’d made it happen
some of the research projects that I was
leading in Philips design we were making
this happen and this was the first
opportunity where the content was now
becoming the object and the object was
becoming the space and the space was
becoming the experience and we were
driving it so this object has no edges
the skin is the interaction the skin is
the display as you use it it changes
it’s an object in a perpetual state of
becoming the interactions change we made
it for real I don’t I’m not going to
show you a video we made it for real it
became its own projector that became its
own light emitter sadly now all data is
on the cloud so it doesn’t need to exist
but what it showed us that we were now
becoming closer to the full immersive
experiences but it took many different
channels of expression many different
people from different backgrounds to
work together on its social
anthropologists psychologists
sociologists technologists engineers
interaction designers artists
photographers futurists historians were
working together on this
so now
universities wouldn’t it be amazing if
we could start to bring those
disciplines together not to learn about
the discipline not to learn how to
profess in the profession only but how
to create the future as an integrated
whole a whole life a whole life in the
future most universities are not
structured like this there’s another
generation of University it is really
essential I think that we bring the
disciplines together to reflect on and
create value in the global challenges
whether you do it through design or
chemistry doesn’t matter but we need to
work together to think about the future
in the new new way this was my second
big paradigm shift design also don’t
only gone from technology to cultural
platform it had moved from single
discipline of the hero designer into a
co-created facilitated whole life
funnily enough it was like that in the
15th century with the Renaissance it’s
not a new idea it’s not a new idea for
some reason we don’t do it the next big
paradigm shift has been inside the
university it’s fine or inside Philips
we managed to do it to a certain extent
but we don’t do it as a society now that
I’m working in a university again I
begin to see four big stakeholder
communities the public us the citizens
we are the drivers of the future are we
the most important our academic research
groups research centres our research
institutes are another player government
policy whether it’s in H 2020 or in the
peak in the Delta or in the UK RI UK
research innovation councils of the UK
the funding that a national agenda
drives the future
whether we like it or not people lobby
on it all the time
people make a difference a lot of things
are happening that you might not agree
with it’s another big stakeholder group
and industry industry has an agenda
industry has a massive agenda some of us
are very noble some of us are not so but
the four together need to work together
all of the time I know that as I talk to
you I’m building up a level of
complexity here which is almost
impossible to fathom and almost
impossible to manage and lead the
conundrum with this model is who goes
first who starts this process who is the
creative lead somebody will go first be
careful for those who go first the
entrepreneurs in this society have a lot
to answer for and there’s a lot of
problems with going second going first
is a real act of leadership and a real
point of responsibility with some people
in my universe you don’t even believe in
don’t go first we don’t believe in
leadership don’t do it but somebody
always goes first we don’t call
entrepreneurship entrepreneurship for
nothing someone always goes first and I
think it probably is time to go back to
my thoughts with Daniel vile in 1993
universities can go first in bringing
people together in bringing people
together to create a different type of
future in a different type of way when I
led the living memory project with some
of you will know with some colleagues in
the room we tried to reflect on the act
of the creative director in a consortium
program like that a consortium program
was there a role was there not a role
was it a beneficial role we concluded
that there was a role and that it was
beneficial if led wisely so I am daring
to try in our university in a new
context to see if we can build a
university that can take a leadership
position like this not just teach the
disciplines not just teach for the
professions not just research in them
deeper and deeper and deeper but bring
them together to create a new future
about the
however we’re not the only University
because here in Eindhoven there is the
great mass and stein book you might be
in the room and I give great credit to
you somebody is now telling a story
about a new type of excellent University
a university for the 21st century I
can’t take you through all this but if
you can see some of it it talks about
the methods the languages the attitudes
the controls and the understanding that
was sought in the first generation of
universities defending the truth usually
the church truth then discovering nature
the scientific truth many universities
are in this space and they’re now trying
to create value usually research value
or professional practice value but very
few universities have got the foresight
and the bravery to move to the next
space which is a new type of value a new
type of being a new type of purpose and
what I’m saying might be very naive but
I know it’s happening in this country
and I’m trying to do it where I am we
have different types of people no one’s
negated but we’re bringing different
people together to make an ecosystem of
thinking that is creating something
rather than merely understanding what
was or what is we have become disruptors
it’s open the agendas are not hidden the
agendas are not financial the agendas
are about serving the vulnerable
understanding our deeper core values and
beliefs so I propose a university whose
objective is to lead an open innovation
through research and education whose
role is to enable to support value
creation with others outside of itself
through multi-factor networks which
include industry professionals of course
scientists entrepreneurs artists and
citizens of the future and today we we
are those people we are speaking with
each other today it is our
responsibility and our leadership
opportunity to go to the future I call
this a creative transformation an act of
creative transformation as I say each of
us has a role to play in this we need to
become more creative and more active and
participatory in co-creating our future
whether we’re technologists educators
designers or everything else together we
can create a preferable future also
possible also plausible rather than
merely letting it run away with this and
it is running away with us isn’t it look
at the world I don’t need to blame
anybody just look at the world look at
my own country people are running away
with themselves and then being sued off
court as they’re invited to leave the
government so please strive for your own
human transformation do not take the
easy techno path enable the formation
please support us in the enable of the
for the formation of the fourth
generation University it can deliver
great value on these principles at their
core promote creative innovation
wherever you are in this connected and
transdisciplinary form so that we can
meaningly drive and contribute to
society in general and both the
industrial and government sectors so
that they know they are committed to the
same aims truly democratize the future
as our great friend Joseph in green used
to preach as a prophet of the future
20 years ago what doesn’t matter is how
you do it just do it nobody cares if you
can’t dance well just get up and dance
great dancers aren’t great because they
dance well they’re great because of
their passion because they believe it
because they need it to happen thank you
[Applause]
[Music]
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