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Creativity and Logic as Partners | Jenie Gao | TEDxMadison


okay so I have a story to share with you

today when I was a kid I had invisible

friends not imaginary but invisible and

that’s an important difference imaginary

implies that they weren’t real

whereas invisible is a matter of what

you can and cannot see when you have

great aspirations you need to be able to

see what isn’t yet visible and I wanted

to race sled dogs I prepared for this

dream in every way possible for a kid

growing up in the Midwest I started with

a team of six sled dogs who pulled the

shopping cart for me at the grocery

store in the commute to and from school

I would stare out the car window and

watch my extremely fast dogs raced my

mom’s car along the highway I read books

about dogs

I studied and drew them and maybe most

importantly I got to know their stories

and filled notebooks with them between

the ages of 6 and 12

I drew my team to over 100 sled dogs and

then a bunch of them fell in love

retired from racing and ran away to see

the world together so I didn’t grow up

to be a sled dog racing champion but

what I gained from preparing to be one

was much more valuable I practiced my

creativity I learned to take what was in

my head and make it with my hands so my

split dog racing days are long over but

since then a lot of people have told me

how lucky I am to be creative and I

almost agree I would argue that

creativity isn’t a bonus Jean that some

of us have and the rest of us don’t

in fact the origin of the word create is

to make something out of nothing which

is the existence of life itself

so we’re biologically programmed to need

to create new things with the purpose of

perpetuating life and we see this

exemplified in so many ways for instance

we’re far from being the only animals to

use tools or to make things birds build

nests spiders spin webs and ants build

insanely intricate labyrinths

underground we’re also not the only

animals to use decoration seduction on

war right nature is constantly showing

us just how inventive it is

so creating doesn’t make us unique but

what does make us unique as human beings

is beyond tool-making beyond decoration

something in us compels us to record our

own image and the images and information

of others in the surrounding world no

other animal does this in our special

brand of human creativity we have found

a way to bridge an understanding with

others beyond forming something out of

nothing we actively use creativity to

make new connections with the intention

of establishing lasting legacies going

back to my childhood I knew from an

early age what I’d love to do

I loved making art and telling stories

and that was important because I had a

highly unstable and unhappy childhood

and I know today how lucky I am to have

been able to envision other realities I

safeguarded the kind of daydreaming that

many adults thought was a distraction I

couldn’t sit still in the classroom

but even so without fail every evening I

would go to my desk and write and draw

until bedtime and every day on the

playground I would organize a group of

kids around me to listen to the latest

chapter of my story I practiced a level

of discipline that many adults didn’t

realize I had but I wasn’t supposed to

do what I loved my parents and other

adults are telling me oh you’ll never

make a living doing that Society won’t

respect you you’ll starve to this day

when I tell people that I’m an artist

they’ll ask Oh for living can you

imagine asking any other profession that

oh you’re a lawyer for a living

and I think yeah but more importantly to

be alive going back to luck I’m not

lucky because I’m creative I’m lucky

because I haven’t lost it I realized

that then that none of the adults in my

life were happy don’t get me wrong

most had good intentions my parents who

are immigrants wanted to distance our

family from the uglier parts of their

history my mom hated how women were

mistreated in her family my dad hated

how the Cultural Revolution

failed in China and deprived an entire

generation of a proper education neither

of my parents wanted me to repeat

history but in order to break a pattern

you need to be able to create a new one

and so often that’s what we resist doing

one of the most painful lessons of my

childhood came from watching my parents

relive the abuses that had traumatized

both of them so badly and while my dad

didn’t want me to be a suffering artist

he himself wanted to be a writer but he

worried he couldn’t do it that he

couldn’t write history when he finally

wrote his story he was too scared to

publish it and he died before getting to

really see what he could have done with

it I was 21 that year and it was a

wake-up call for me twice in my

adolescence I quit the arts because I

thought I was being foolish or

self-indulgent and I nearly quit a third

time that year as I sorted through my

dad’s things I found myself asking who

are you to think that what you have to

say or make is so important but I

realized that without some vision of

what we add to the world suffering will

not give way to happiness and

revolutions will not lead us to

Renaissance we live in a world with too

much stuff and the u.s. especially gets

accused of being a consumer culture it’s

easy to wonder what’s the use of making

anything but what we make is everything

our problem today isn’t that we value

stuff too much but that we value it too

little we don’t make work that lasts or

it’s worth taking care of and in the

process of criticizing our consumerism

it’s easy to forget that we have the

power to create what we consume so how

did we get to this point where so many

people will tell you that they’re not

creative you’ve probably heard it and

maybe said it yourself I’m not creative

I don’t know anything about art or music

or dance what’s sadder is when I hear

people resolutely claim that things like

the arts aren’t even necessary who say

if you want change

if you want to improve social standing

focus on the practical stuff like

engineering or accounting the stuff that

will get you a job but I find that

sentiment dissatisfactory

because it’s not an either/or and it

misses some vital points

why bother engineering something without

any vision for why it should exist why

maintain the checkbooks but the very

companies that driver inequalities this

isn’t just about the arts creativity is

about connection and without it we’ve

so my experience with loss and the

questions they’re after sent me on this

path to try and understand the role of

creativity in our survival and having

had the chance now to work across

industries I’ve gotten to see how it

operates in different settings and where

it seems to hide in 2011 I started

working at a commercial printing company

after leaving his job in the public

school system immediately I was

frustrated with the wastefulness and

petty office politics knowing that just

a 10-minute drive away were my students

at a school that was getting gutted even

so I stayed and I started listening to

the workforce that my students were

supposed to become a part of and I began

to see the deeper insecurities that

surfaced as our politics and as our

waste so if you looked at our desks you

would have seen meeting notes

spreadsheets numbers but if you talk to

people you would hear what they think of

one another and themselves in my last

position as at this company I worked in

lean process improvement and since then

I’ve gone to interview lots of people

across organizations and what I’ve

learned is this if you ask people what

they do they’ll tell you how complicated

it is how hard it would be to teach to

somebody else or to automate this is a

defense tactic people will hoard

knowledge and resources if they think

it’ll make them invaluable or

irreplaceable it happens on all levels

the irony is that they’ll also tell you

how hard it is to get the right

this happens because in a society rife

with social disparities people will seek

any means of self-preservation look at

most companies and you’ll see a clear

divide in the roles of men and women

there’s another divide where people who

have college degrees work office jobs

and people who don’t work in a plant

doing hard labor at a lower pay grade if

you’re a minority you’re more likely to

work in the plant and when I would go

out into the manufacturing area some of

my colleagues would regularly come up

and say how nice it was to see him in

aura tea in the office because it meant

maybe they had a voice or maybe they

could work there too and having spoken

with various managers on this over the

years who get frustrated on how to

motivate people for the right reasons I

have to say as long as inequality exists

people will fight for status and

security and it will keep getting in the

way of our desire for shared purpose

when we have done so many things to

disrupt our creativity we force

ourselves to seek social distinction by

sex race religion job title we write

policies to barricade rather than

exchange knowledge and opportunities we

form clicks instead of networks we see

it in politics now with how polarized we

are we see it in crime and war when

people lack resources they become

resourceful in any way possible so this

is how we end up diverting and

squandering our human creativity the

evidence is there that we are creative

and yet we’ve corrupted it we use it to

make ads instead of artwork to find

loopholes instead of designing better

systems when we devalue people’s

creativity we stop them from believing

that something better might be possible

and so our companies don’t evolve and so

our families and cities get stuck trying

to solve the same crises over and over

again but it doesn’t have to be this way

the same things that divide us can bring

us together our greater challenge is

this can we see beyond what connects us

immediately to reach what connects us

more deeply to answer this for myself I

left my last corporate job two years ago

to pursue my art work and connect it to

the cause as I care about and it’s been

a ride but thus far it’s the best

decision I’ve made I got to work on a

mural this summer with the students of

escuela verde in Milwaukee and I was

sold on wanting to work with them when

one of the teachers explained how to

learn about the ecosystem they go down

by the river they learn on site they

discuss why that River is important not

only what it has done for the city

economically but why it’s enjoyable why

it’s beautiful we partnered through a

nonprofit called artists working in

education to use public art as a way of

activating a neglected space we focus on

immigration which is an area that has a

lot of triggers for people right now

many of the students and their families

are a part of immigrant communities and

tensions rise around those who have

papers and those who don’t we would need

a whole day to do justice to the topic

of immigration but what we know is this

immigration isn’t new like all there’s

other species we’ve been nomadic in

pursuit of new resources and we have

always lived in this partnership of

local and global being rooted enables us

to build communities and to establish

cultures and values being mobile enables

us to share an advanced ideas and to

become curious rather than weary of the

unfamiliar so our goal for this mural

was to reveal the underlying

partnerships of opposites we understood

that the problem is in paperwork but how

what we decide goes on paper shapes our

reality

could we be the ones to set a vision we

did two months of workshops and early on

many of the students wanted to focus on

the mexico-us border but as we collected

the stories of our neighbors and

classmates our big epiphany came when

some of the students shared stories of

their Irish ancestors getting denied at

Ellis Island and having to cross the

border from Canada sound familiar

we’re talking about stacks of

generations reliving the same story we

study different plants and animals all

of its showed that nobody know life form

is purely local we studied fractals

somebody asked me we’re studying math in

art class and I said yeah and here’s why

what is a fractal a fractal is itself

repeated infinitely smaller and bigger

you draw a line and from that draw two

more lines and from there two more lines

and so forth

look at the pattern it creates where in

nature do we see these patterns zoom in

on a tree and you’ll see the same

pattern in the leaf veins in how the

branch is split and how the limbs of the

tree for account from the body now take

a moment with me and look at the palms

of your hands what do you see

can you see the pattern of your veins

and how your fingers branch out from

your hands and how your limbs branch out

from your body so this is the shared

repeated pattern that creates all the

projects like these excite me because

they indicate that we’re going in the

right direction that we’re thinking

holistically rather than compartmental

II there’s other evidence a change as

well like the DIY and maker movements

that are popping up all over the country

are pushed up by local shows that we

want to support the people we know in

our communities cultural groups and

language schools also show that as our

communities grow we want to offer

support and inclusion over exploitation

these are the proof of what we’re hungry

for but we have not yet reached a

tipping point creativity needs to be one

of our core values not just an

extracurricular and it needs to be

we have to ask what do we think is

possible for us what will we invest in

and whom and why who will we teach to

make and write history beyond monetary

profit

what’s our spiritual profit there’s a

reason our free speech is so important

there’s a reason that dictatorships go

after the arts first after personal

expression first if you can take or buy

people’s means of expression you can

control what they become so we have to

ask not are we creative but in what ways

are we creative how will we practice and

strengthen our creativity and what will

we use it for you don’t need to be an

artist you just need to know who you are

and why you’re here and if you have any

doubts on how to answer that just look

at your hands and know that with those

hands you can write history for the

friends you have and the ones you have

you [Applause]

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