[Music]
[Applause]
almost all of us will need care at some
time in our lives either for ourselves
or someone that we love I wonder how you
feel about the prospect of needing care
we all want care that supports us to
live our lives the forum delivered in
services that’s have people that want to
be working in them in organisations that
are thriving turn on the TV and you see
that Social Care is in crisis but
there’s not enough money to support
everybody if it needs it and while
that’s almost certainly the case it is
not a lack of money that is stopping us
having the care that we all want what is
stopping us is that there is not enough
creativity in our approach to social
care when I talk about creativity I’m
talking about the ways of thinking the
approaches to they deliver something new
something different that makes a
difference for someone so for the next
15 minutes I’m going to share some
examples of ways that creativity really
enables people to have the care that
they want I will look at some of the
things that get in the way and I’m going
to show what all of us can do about that
so let me tell you about a nursing home
that I visited recently the Maryland
jurors showed me into the lounge the
TV’s on and no one’s watching it in the
corner there’s a carer she gives me a
big smile when I walk in and then
returns to writing nights and her folder
there’s a frail man woman holding hands
on the cypher a number of people are
asleep and the manager notices one with
dribble at the side of her mouth she
grabs a tissue and gently wipes it away
hello barrel you were having a nap she
gets thin smile and barrels attention
goes it’s the weave of her gray cardigan
we head on towards the bedrooms the
noise at the
Bell go in the background beep beep beep
until someone gazing pays some attention
Tiffany’s the person there upstairs
most the doors are open often revealing
frail bird-like people in padded beds a
lie because the managers we walk past
one her greetings returns with a
dismissive wave she’s not very social
the manager tells me it’s a pretty
typical visit a home staff by kind
people and not much going on I go back a
week later and there’s a police car
outside I go in the lounge doors closed
there’s a racket going on inside when I
knock on the door a care items it and
the room is filled with people there’s
music on there’s children running around
does makeshift bar up in the corner and
there’s barrel a gray cardigan discarded
shakily pouring a whiskey behind it
we’re having a locking the kara tells me
bevel can I lay him in and after I gain
admittance
I noticed the woman I recognized
upstairs shakily dancing on a Zimmer
frame supported by a carer and when the
policeman comes in behind me and bail
spots him she yells out and delight the
roses are here it felt like a completely
different place populated by completely
different people and there hadn’t been
some sudden injection of cash the thing
that made a difference was someone
bringing their creativity and others
lending theirs
Jan had started working in their home a
couple of months ago and she’d noticed
that the tea round was a pretty dull
affair same drinks given to the same
people at the same time from the same
trolley every day and she thought what
she could do about and she had a chat
with her manager and suggested some
different drinks as the manager said
yeah go for it
just take two care pans make sure that
no one gets something they shouldn’t
have
and so she loaded up some whiskeys one
or two other drinks up with those teas
and coffees and she headed
and most people had their usuals but she
noticed barrel tried to Nick one those
whiskey bottles and she got curious and
she started are some questions and it
seemed transpired the barrel used to run
a pub and we shed she shared that with
the colleagues the idea emerged turn
that lounge into bells pub for the
morning and when the idea of having a
locking emerged the news just a short
step to inviting the old bill along much
to Beryl’s delight for me this is a
story of creativity in action the Care
Quality Commission the regulator of care
homes in England says that creativity is
at the heart of outstanding care it’s
one of the key characteristics and when
I talk to a room full of people working
care they tell me that creativity is
thinking outside the box is taking a
risk it’s art it’s doing something
different and I agree it is all of those
things and then they tell me that
they’re not creative all too often I
disagree we are all creative as part of
our inherent humanity we’ve evolved
because of our continued ability to
change as Eric Kandel the neuro
scientists and Nobel Prize winner says
the brain is a creativity machine and
this story a bear was locking is full of
these examples of everyday creativity
well I talked to a room full of care
professionals and I say to them I bet
you’ve even creative twenty times
already today and often they don’t think
of all the small things they do that
made a difference to someone if I need
to themselves the outfit they’ve worn to
make up their food they reach work and I
could go on that the clincher is always
the number of conversations that they’ve
had that made a difference to someone if
only on the level of human contact with
another individual
unless we’re reading from a script’
we’re all creative every time do we open
our mouth and that story of barrels
locking that new idea from Jan the
suggestion of the pub the new idea of
the lock-in someone making that bar the
invitation to the woman upstairs to the
police officer every one of them a
creative act that made a difference and
there are hundreds of creative acts like
that in care every day not the Ignite
for reading our newspapers to make it
that rule are not the exception
we need to overcome our fear fear is a
natural response to new ideas it’s the
other half of our evolutionary biology
it keeps us safe by physically and
socially
its enormous ly helpful in
hunter-gatherer tribes it’s not so
useful in the modern care none of us
want to be rejected or made to look
stupid or stand out or make a mistake or
lose our jobs but all of us at some
point have been made to look stupid for
suggesting something different either by
our friends or teachers or our
colleagues we’re all scared of being
judged and found wanting so it’s no
surprise that we stick to tried and
trusted methods and there’s nothing
wrong with tried and tested there’s a
huge evidence base of things that work
and they should be used but our current
situation
it always limits us there might be some
fantastic practice in the Netherlands or
in a care home down the road but it can
take a creative leap to see how it might
apply in our circumstance and if that is
not supported by everyone around us and
the fear of change can crush the
potential benefit there on top to media
backdrop that’s focused on negative
stories feed in local authorities
relatives who
to keep people safe that’s almost at any
cost
add in the history of compliance and it
adds up to a culture of fear it’s nice
surprised instead of enabling people to
live their lives therefore we end up
wrapping them up in cotton wool and one
of the reasons is that people say there
isn’t enough time and there is never
enough time I understand the pressures
there complex environments but
ultimately it’s always a question of
priority what is the most important
thing and creativity can provide more
time either through unthought of
resources higher engagement increase
well-being creativity delivers unthought
of people into your home’s that police
officer for example or schoolchildren or
volunteers all of whom can provide more
time and make a difference the more the
conditions in an organization support
creativity the more they support us to
commit to connect to go above and beyond
the latest data from skills for care
says that there’s staff turnover of just
over 25% team sector but if you look at
individual organizations it ranges from
15 percent up to 40 percent and a huge
part of that is the amount that people
feel connected committed to their work
and that translates to less time
short-staffed less time with sickness
more time to make a contribution to
people’s lives the more that we can
crease people’s well-being the more that
they will stop pressing that call bell
so frequently and that term frees up
more time and as you see a virtuous
circle continues but it takes real
leadership to make that change if you
look at
cqc again they say that just over 1
percent of care homes in this country
are currently delivering outstanding
care about numbers growing all the time
and if providers want to be part of that
growing group delivering outstanding
services to people then they might be
interested to hear what Christine asked
for he has to say Christine leads an
organization called WCS care and they
have 40% of their services recognized
without standing by CQC and what she
says is this creativity is central to
delivering our values and we do this by
giving people the freedom and the
confidence to try something new to makes
a difference it enables every day to be
a day well lived and one of the ways
they do this is they have regular
creative idea sessions they call them
how to meetings and they look at how to
enable the people they’re supporting to
live well to give you another example
let me tell you about Bob Bob wakes up
every morning and is wheeled from his
bedroom to breakfast room where he
slowly his meal and then falls asleep
until lunchtime his Kerry got curious
about how something could be different
for Bob and talk to colleagues and they
came up with different ideas and use
paper sitting with him showing some
pictures of Cornwall Way grew up they
even tried knitting none of these things
connected Bob kept falling asleep same
experience but they weren’t put off they
kept trying they kept talking about it
and they try some different things they
brought different food they put on
different music and then on a whim
someone brought in a bowler hat and
Bob’s eyes lit up and he snatched that
out at the air pronounced his head
started waving it to people and it
caused the connection
it provided a conduit for him to start
to communicate with the people around
him and he started to laugh to have some
conversations he was alert he was
engaged his quality of life for change
dramatically and that bowler hat is now
part of every morning for Bob and we
don’t know why he connected with it and
we may never know and really it doesn’t
matter what matters is that the people
around him willing to keep persevering
to keep trying something different they
took a risk they weren’t scared of
failure and consequently something has
been found that transforms Bob’s quality
of life there’s a lot to be done if we
have the conditions where people feel
safe to say something different that
might make that difference there’s
action be taken in the social care
system in our local authorities in the
boards and management meetings of our
care providers but responsibility
doesn’t end there every one of us can
make an enormous difference to the care
around us by rejecting fear by
diminishing that voice that says no an
embrace and possibility if we can put
that natural negative instinct to one
side and instead say yes I can see how
that might make a difference and to see
how that might help someone to flourish
then we’ll start to create change and
every one of us has a part to play in
that if you can be the one who has a new
idea and has the courage to say it then
fantastic do it if you can be the one
that hears that idea and puts that
negative instinct to one side and says
yes then you are a hero the hero Jones
Lakhan was a barrels Lakhan was not Jan
and her new idea to here I was that
manager that heard the idea and said yes
go for it
it was a colleague’s you heard the idea
and built on it
one night the beginning or cause of
noise off that initial spark
Beryl would have spent that morning
asleep in front of the television so my
invitation to you is this whenever you
are working visiting or living in care
see the possibility in every situation
it doesn’t cost a penny but it can
deliver enormous value for Bob for Beryl
for all of us
say yes and create the care that we all
want
[Applause]
you
[Applause]
almost all of us will need care at some
time in our lives either for ourselves
or someone that we love I wonder how you
feel about the prospect of needing care
we all want care that supports us to
live our lives the forum delivered in
services that’s have people that want to
be working in them in organisations that
are thriving turn on the TV and you see
that Social Care is in crisis but
there’s not enough money to support
everybody if it needs it and while
that’s almost certainly the case it is
not a lack of money that is stopping us
having the care that we all want what is
stopping us is that there is not enough
creativity in our approach to social
care when I talk about creativity I’m
talking about the ways of thinking the
approaches to they deliver something new
something different that makes a
difference for someone so for the next
15 minutes I’m going to share some
examples of ways that creativity really
enables people to have the care that
they want I will look at some of the
things that get in the way and I’m going
to show what all of us can do about that
so let me tell you about a nursing home
that I visited recently the Maryland
jurors showed me into the lounge the
TV’s on and no one’s watching it in the
corner there’s a carer she gives me a
big smile when I walk in and then
returns to writing nights and her folder
there’s a frail man woman holding hands
on the cypher a number of people are
asleep and the manager notices one with
dribble at the side of her mouth she
grabs a tissue and gently wipes it away
hello barrel you were having a nap she
gets thin smile and barrels attention
goes it’s the weave of her gray cardigan
we head on towards the bedrooms the
noise at the
Bell go in the background beep beep beep
until someone gazing pays some attention
Tiffany’s the person there upstairs
most the doors are open often revealing
frail bird-like people in padded beds a
lie because the managers we walk past
one her greetings returns with a
dismissive wave she’s not very social
the manager tells me it’s a pretty
typical visit a home staff by kind
people and not much going on I go back a
week later and there’s a police car
outside I go in the lounge doors closed
there’s a racket going on inside when I
knock on the door a care items it and
the room is filled with people there’s
music on there’s children running around
does makeshift bar up in the corner and
there’s barrel a gray cardigan discarded
shakily pouring a whiskey behind it
we’re having a locking the kara tells me
bevel can I lay him in and after I gain
admittance
I noticed the woman I recognized
upstairs shakily dancing on a Zimmer
frame supported by a carer and when the
policeman comes in behind me and bail
spots him she yells out and delight the
roses are here it felt like a completely
different place populated by completely
different people and there hadn’t been
some sudden injection of cash the thing
that made a difference was someone
bringing their creativity and others
lending theirs
Jan had started working in their home a
couple of months ago and she’d noticed
that the tea round was a pretty dull
affair same drinks given to the same
people at the same time from the same
trolley every day and she thought what
she could do about and she had a chat
with her manager and suggested some
different drinks as the manager said
yeah go for it
just take two care pans make sure that
no one gets something they shouldn’t
have
and so she loaded up some whiskeys one
or two other drinks up with those teas
and coffees and she headed
and most people had their usuals but she
noticed barrel tried to Nick one those
whiskey bottles and she got curious and
she started are some questions and it
seemed transpired the barrel used to run
a pub and we shed she shared that with
the colleagues the idea emerged turn
that lounge into bells pub for the
morning and when the idea of having a
locking emerged the news just a short
step to inviting the old bill along much
to Beryl’s delight for me this is a
story of creativity in action the Care
Quality Commission the regulator of care
homes in England says that creativity is
at the heart of outstanding care it’s
one of the key characteristics and when
I talk to a room full of people working
care they tell me that creativity is
thinking outside the box is taking a
risk it’s art it’s doing something
different and I agree it is all of those
things and then they tell me that
they’re not creative all too often I
disagree we are all creative as part of
our inherent humanity we’ve evolved
because of our continued ability to
change as Eric Kandel the neuro
scientists and Nobel Prize winner says
the brain is a creativity machine and
this story a bear was locking is full of
these examples of everyday creativity
well I talked to a room full of care
professionals and I say to them I bet
you’ve even creative twenty times
already today and often they don’t think
of all the small things they do that
made a difference to someone if I need
to themselves the outfit they’ve worn to
make up their food they reach work and I
could go on that the clincher is always
the number of conversations that they’ve
had that made a difference to someone if
only on the level of human contact with
another individual
unless we’re reading from a script’
we’re all creative every time do we open
our mouth and that story of barrels
locking that new idea from Jan the
suggestion of the pub the new idea of
the lock-in someone making that bar the
invitation to the woman upstairs to the
police officer every one of them a
creative act that made a difference and
there are hundreds of creative acts like
that in care every day not the Ignite
for reading our newspapers to make it
that rule are not the exception
we need to overcome our fear fear is a
natural response to new ideas it’s the
other half of our evolutionary biology
it keeps us safe by physically and
socially
its enormous ly helpful in
hunter-gatherer tribes it’s not so
useful in the modern care none of us
want to be rejected or made to look
stupid or stand out or make a mistake or
lose our jobs but all of us at some
point have been made to look stupid for
suggesting something different either by
our friends or teachers or our
colleagues we’re all scared of being
judged and found wanting so it’s no
surprise that we stick to tried and
trusted methods and there’s nothing
wrong with tried and tested there’s a
huge evidence base of things that work
and they should be used but our current
situation
it always limits us there might be some
fantastic practice in the Netherlands or
in a care home down the road but it can
take a creative leap to see how it might
apply in our circumstance and if that is
not supported by everyone around us and
the fear of change can crush the
potential benefit there on top to media
backdrop that’s focused on negative
stories feed in local authorities
relatives who
to keep people safe that’s almost at any
cost
add in the history of compliance and it
adds up to a culture of fear it’s nice
surprised instead of enabling people to
live their lives therefore we end up
wrapping them up in cotton wool and one
of the reasons is that people say there
isn’t enough time and there is never
enough time I understand the pressures
there complex environments but
ultimately it’s always a question of
priority what is the most important
thing and creativity can provide more
time either through unthought of
resources higher engagement increase
well-being creativity delivers unthought
of people into your home’s that police
officer for example or schoolchildren or
volunteers all of whom can provide more
time and make a difference the more the
conditions in an organization support
creativity the more they support us to
commit to connect to go above and beyond
the latest data from skills for care
says that there’s staff turnover of just
over 25% team sector but if you look at
individual organizations it ranges from
15 percent up to 40 percent and a huge
part of that is the amount that people
feel connected committed to their work
and that translates to less time
short-staffed less time with sickness
more time to make a contribution to
people’s lives the more that we can
crease people’s well-being the more that
they will stop pressing that call bell
so frequently and that term frees up
more time and as you see a virtuous
circle continues but it takes real
leadership to make that change if you
look at
cqc again they say that just over 1
percent of care homes in this country
are currently delivering outstanding
care about numbers growing all the time
and if providers want to be part of that
growing group delivering outstanding
services to people then they might be
interested to hear what Christine asked
for he has to say Christine leads an
organization called WCS care and they
have 40% of their services recognized
without standing by CQC and what she
says is this creativity is central to
delivering our values and we do this by
giving people the freedom and the
confidence to try something new to makes
a difference it enables every day to be
a day well lived and one of the ways
they do this is they have regular
creative idea sessions they call them
how to meetings and they look at how to
enable the people they’re supporting to
live well to give you another example
let me tell you about Bob Bob wakes up
every morning and is wheeled from his
bedroom to breakfast room where he
slowly his meal and then falls asleep
until lunchtime his Kerry got curious
about how something could be different
for Bob and talk to colleagues and they
came up with different ideas and use
paper sitting with him showing some
pictures of Cornwall Way grew up they
even tried knitting none of these things
connected Bob kept falling asleep same
experience but they weren’t put off they
kept trying they kept talking about it
and they try some different things they
brought different food they put on
different music and then on a whim
someone brought in a bowler hat and
Bob’s eyes lit up and he snatched that
out at the air pronounced his head
started waving it to people and it
caused the connection
it provided a conduit for him to start
to communicate with the people around
him and he started to laugh to have some
conversations he was alert he was
engaged his quality of life for change
dramatically and that bowler hat is now
part of every morning for Bob and we
don’t know why he connected with it and
we may never know and really it doesn’t
matter what matters is that the people
around him willing to keep persevering
to keep trying something different they
took a risk they weren’t scared of
failure and consequently something has
been found that transforms Bob’s quality
of life there’s a lot to be done if we
have the conditions where people feel
safe to say something different that
might make that difference there’s
action be taken in the social care
system in our local authorities in the
boards and management meetings of our
care providers but responsibility
doesn’t end there every one of us can
make an enormous difference to the care
around us by rejecting fear by
diminishing that voice that says no an
embrace and possibility if we can put
that natural negative instinct to one
side and instead say yes I can see how
that might make a difference and to see
how that might help someone to flourish
then we’ll start to create change and
every one of us has a part to play in
that if you can be the one who has a new
idea and has the courage to say it then
fantastic do it if you can be the one
that hears that idea and puts that
negative instinct to one side and says
yes then you are a hero the hero Jones
Lakhan was a barrels Lakhan was not Jan
and her new idea to here I was that
manager that heard the idea and said yes
go for it
it was a colleague’s you heard the idea
and built on it
one night the beginning or cause of
noise off that initial spark
Beryl would have spent that morning
asleep in front of the television so my
invitation to you is this whenever you
are working visiting or living in care
see the possibility in every situation
it doesn’t cost a penny but it can
deliver enormous value for Bob for Beryl
for all of us
say yes and create the care that we all
want
[Applause]
you
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