[Music]
[Music]
my name is Camila today we’re talking
about lightbulb moments moments when
great ideas are born to me great ideas
are just like hatchlings baby sea
turtles claw crawling their way out of
the nest
making their way to the water some
experts say that only one in a thousand
will survive to adulthood
from the moment they leave the nest they
are in constant dangers they face all
kinds of obstacles birds fish raccoons
and even footprints that sounds to me
like the context of great ideas for the
past 20 years I’ve been working with
large multinational corporate
organizations as well as nonprofit
organizations and startups in developing
and growing their business as the
strategies I collaborate I collaborate
with business leaders in the finest
strategies for the future strategies
that will enable them to successfully
achieve their business goals in my daily
work I see many great ideas are being
born as business leader usually work
hard to make things happen yet only a
fraction of the ideas are being put into
practice just imagine if we could learn
how to create the conditions for great
ideas to succeed if we can increase the
survival rate from great ideas to enter
adulthood when talking to business
leaders they say the rules of the game
have changed from a word that was
predictable in which they could plan and
manage their ideas we’ve seen over the
recent years a tremendous increase in
intensity complexity and velocity at all
levels companies are confronted with
more uncertainty and complexity than
ever
the question is no longer why companies
need to transform as this is completely
clear the question is no how all that
matters is how how to create the change
how to flip the coin and
how to create conditions for great ideas
to succeed but here it is I don’t think
that the rules of the game have changed
I think that the game itself has changed
I think we’re moving from playing
monopoly they’re playing pictionary the
old game was about managing resources
and squeezing the competition and
getting rich along the way the new game
is all about ideas and how to craft and
create the right conditions for great
ideas to succeed
it’s about crafting the process to what
success and interacting with the arena
and the context as you go along and that
is a completely different game so let’s
have a look at the different games in
the old game there is a game board and a
clear set of rules you can overlook and
watch every single step what’s happening
you know the feeling when someone is
sort of winning the game or losing in
the new game there is only a blank sheet
of paper
there is no start there is no finish you
cannot overlook and watch every single
move the game is played everywhere in
real-time at 360 degrees everything is
possible everything can happen anything
can happen and so it does therefore in
the new game you need to be focused you
need to be resilient and you need to be
aligned you need to be able to navigate
in the new game as the new game is an
integrated systems with all paths
interacting with each other most
business leader however I talked to they
struggle with a new game they are not
able to flip the coin they are not able
to play the new game they are rather
overwhelmed and inundated even though
they had quite smart people on board
they engage in time-consuming processes
in which they define where they are and
where they want to go to and then they
translate this into a sort of planning
machinery having a strategic plan having
an operating plan and having an annual
plan telling them what to do
they set up a circus of project clans
status updates and progress report and
other instruments and managed
performance and there is a frantic
obsession to manage performance nowadays
next to that companies are not assigned
for the new game companies work in silos
simply because the problem a performance
management system is set up that way the
process of realized ideas becomes
polluted with politics bugs and slurry
many companies losing the perspective to
keep up let alone to stand up that is
definitely not the fast lane for success
in the new game anyone who wants to be
successful in the new game they need to
understand the nature of it let me share
with you my personal ideas about the new
game to master the new game you first
need to know three dimensions first of
all what is your idea about what is your
focus what are you trying to achieve
second oh sorry you need to be very
clear on what you’re doing and where
you’re going to and if you not have if
you don’t have a crystal clear focus you
will lose yourself the pace of change is
spinning outside with a tremendous
centrifugal power second what filters do
you need to craft the process what
disciplines are involved are they sharp
enough in the new game you need to
continuously interact with other people
and other disciplines to create the next
move
you cannot play the new game alone you
cannot leave it to one person or one
discipline to craft the next move there
is a huge need to act on the spot and to
do it fast you need to attract and
select the right filters you need to
determine the relevant disciplines and
get the best people in that field third
you need to learn how to learn in the
new game you need to be hyper aware any
close contacts with everything around
you continuous development is an ongoing
theme in the new game and therefore you
need to be learn a
to learn and relearn and unlearn and you
better be faster is the way it goes in
the new game is as follows it’s the same
kind of process where you need to
realize IDs important elements are where
you are where you going to and then you
need to define the first three steps and
the rest is not important at least for
now and then you navigate in short
cycles in phases two rules your go-to
was realizing your ID and of course you
need to keep the line as straight and as
direct as possible so organize your
filters you need to be able to act fast
with your disciplines on a continuous
basis to be able to learn unlearn and
relearn so you need to get to dean
together in a three four five eight
rhythm three months four weeks five days
eight hours continually unlined your
team continuously align your team around
a task to realize your ID just like
Nancy Duarte says the future is not a
place that you go to the future is a
place that you get to create and if you
learn how to create the conditions for
great ideas to succeed some ideas even
become 100 years old thank you very much
[Applause]
[Music]
[Music]
my name is Camila today we’re talking
about lightbulb moments moments when
great ideas are born to me great ideas
are just like hatchlings baby sea
turtles claw crawling their way out of
the nest
making their way to the water some
experts say that only one in a thousand
will survive to adulthood
from the moment they leave the nest they
are in constant dangers they face all
kinds of obstacles birds fish raccoons
and even footprints that sounds to me
like the context of great ideas for the
past 20 years I’ve been working with
large multinational corporate
organizations as well as nonprofit
organizations and startups in developing
and growing their business as the
strategies I collaborate I collaborate
with business leaders in the finest
strategies for the future strategies
that will enable them to successfully
achieve their business goals in my daily
work I see many great ideas are being
born as business leader usually work
hard to make things happen yet only a
fraction of the ideas are being put into
practice just imagine if we could learn
how to create the conditions for great
ideas to succeed if we can increase the
survival rate from great ideas to enter
adulthood when talking to business
leaders they say the rules of the game
have changed from a word that was
predictable in which they could plan and
manage their ideas we’ve seen over the
recent years a tremendous increase in
intensity complexity and velocity at all
levels companies are confronted with
more uncertainty and complexity than
ever
the question is no longer why companies
need to transform as this is completely
clear the question is no how all that
matters is how how to create the change
how to flip the coin and
how to create conditions for great ideas
to succeed but here it is I don’t think
that the rules of the game have changed
I think that the game itself has changed
I think we’re moving from playing
monopoly they’re playing pictionary the
old game was about managing resources
and squeezing the competition and
getting rich along the way the new game
is all about ideas and how to craft and
create the right conditions for great
ideas to succeed
it’s about crafting the process to what
success and interacting with the arena
and the context as you go along and that
is a completely different game so let’s
have a look at the different games in
the old game there is a game board and a
clear set of rules you can overlook and
watch every single step what’s happening
you know the feeling when someone is
sort of winning the game or losing in
the new game there is only a blank sheet
of paper
there is no start there is no finish you
cannot overlook and watch every single
move the game is played everywhere in
real-time at 360 degrees everything is
possible everything can happen anything
can happen and so it does therefore in
the new game you need to be focused you
need to be resilient and you need to be
aligned you need to be able to navigate
in the new game as the new game is an
integrated systems with all paths
interacting with each other most
business leader however I talked to they
struggle with a new game they are not
able to flip the coin they are not able
to play the new game they are rather
overwhelmed and inundated even though
they had quite smart people on board
they engage in time-consuming processes
in which they define where they are and
where they want to go to and then they
translate this into a sort of planning
machinery having a strategic plan having
an operating plan and having an annual
plan telling them what to do
they set up a circus of project clans
status updates and progress report and
other instruments and managed
performance and there is a frantic
obsession to manage performance nowadays
next to that companies are not assigned
for the new game companies work in silos
simply because the problem a performance
management system is set up that way the
process of realized ideas becomes
polluted with politics bugs and slurry
many companies losing the perspective to
keep up let alone to stand up that is
definitely not the fast lane for success
in the new game anyone who wants to be
successful in the new game they need to
understand the nature of it let me share
with you my personal ideas about the new
game to master the new game you first
need to know three dimensions first of
all what is your idea about what is your
focus what are you trying to achieve
second oh sorry you need to be very
clear on what you’re doing and where
you’re going to and if you not have if
you don’t have a crystal clear focus you
will lose yourself the pace of change is
spinning outside with a tremendous
centrifugal power second what filters do
you need to craft the process what
disciplines are involved are they sharp
enough in the new game you need to
continuously interact with other people
and other disciplines to create the next
move
you cannot play the new game alone you
cannot leave it to one person or one
discipline to craft the next move there
is a huge need to act on the spot and to
do it fast you need to attract and
select the right filters you need to
determine the relevant disciplines and
get the best people in that field third
you need to learn how to learn in the
new game you need to be hyper aware any
close contacts with everything around
you continuous development is an ongoing
theme in the new game and therefore you
need to be learn a
to learn and relearn and unlearn and you
better be faster is the way it goes in
the new game is as follows it’s the same
kind of process where you need to
realize IDs important elements are where
you are where you going to and then you
need to define the first three steps and
the rest is not important at least for
now and then you navigate in short
cycles in phases two rules your go-to
was realizing your ID and of course you
need to keep the line as straight and as
direct as possible so organize your
filters you need to be able to act fast
with your disciplines on a continuous
basis to be able to learn unlearn and
relearn so you need to get to dean
together in a three four five eight
rhythm three months four weeks five days
eight hours continually unlined your
team continuously align your team around
a task to realize your ID just like
Nancy Duarte says the future is not a
place that you go to the future is a
place that you get to create and if you
learn how to create the conditions for
great ideas to succeed some ideas even
become 100 years old thank you very much
[Applause]
[Music]
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