[Music]
We would like to start a question.
very simple who knows who made
your clothes
the clothes you are wearing today
at this moment who knows how to raise his hand
some people just look
You have the habit of looking at the label.
to know where they came from.
raise the hand
Quite more than good but not yet
half of your speech we do not have
really this custom
good afternoon the seal iso arthuso hello I am
Fernando and simon and I ‘m going to start
telling a story to you
on April 24 , 2013
an accident shook the world the hana plaza
was a factory that housed several
clothes she collapsed into dactyles
capital of bangladesh
more than 1,100 people died and over
2500 people were seriously injured
many of these people with disabilities
to work again
this is considered the worst accident in the
fashion industry of all time
many people died sewing
thousands and thousands of pieces for
satisfy our insatiable desire to
consumer brands that probably all
world here knows were producing
side in the plaza accidents like this are
frequent in the fashion chain
mainly in Asian countries but
work analogous to the slave is also
a reality in Brazil is much more
common than we can imagine
several brands have already been
2016 40 million people were victims
many modern world slavery
sewing clothes
it is worth emphasizing that the female force is
extremely significant in the
victor it represents more than 80% of the hand
in the fashion industry
many of these women are mothers of
families
Another serious problem is the issue of
child labor is estimated only in the
Brazil
I felt 14 thousand children and adolescents
work in the fashion industry
So when we think of fashion as
people think beauty we think
glam
We think of the catwalks but what is
the rack of this industry
the backroom of the fashion industry can
hide large environmental impacts
also the industry considered one of the
the world’s largest polluters in China.
For example, people have the
custom to say that can provide color
next season
just looking at the waters of the rivers
cotton farming is responsible for
by the use of 24% of insecticides in the world
all damaging clear biodiversity
and the health of farmers
today we consume 400% more than
20 years ago we acquired this habit
in the last two decades of consuming
higher and higher speed but lower
quality
only in the neighborhood of the good retreat a
in São Paulo are discarded
12 tonnes of retail per day
excessive waste disposal one of the
big problems the world has
faced today
then this model of production and consumption
very fast that so prevailing market
nowadays, it has already been proved that
prove that they are not healthy or
environment and people and ask for
urgent changes
before this scenario we realize that
definitely fashion needs a
revolution and we believe that this
revolution begins within each of
we are good
in 2007 I had an experience
that has changed my life to
ever
You know that the way I lived did not
was connected with the reality of
planet
I realized issues like
climate change
natural resources population increase
economic and theological crisis and
I did not feel more connected with what
I was doing and at the time I was
in fashion college , right?
made something away from me
Well I went to England in search of
a new life a more connected life
with nature looking for a career
more humane and in this my walk I
I found brands and professionals who
work ethic fashion fashion
was when this
universe opened up in my life so I
I realized the power of awareness I
I realized that fashion can be a key
for awareness
then from this awareness
on environmental impacts the impacts
hidden behind our
clothes
the individual can perceive in a way
system in a holistic way that we
we are all connected everything is
connected
then our changes in habits by
example that we eat what we
wear what we discard what the
people can have a positive impact
in our lives in other people’s lives
of the next generations on the planet good
for a few years the brunette england
I studied and worked in the area where
several professionals and so far in
2013 when hanna plaza of mouth
the building is some professionals who already
They work with eco-ethical fashion
have decided to come together and say
enough of this kind of situation to
ensure that accidents like hanna plaza
never happen again
and that’s how fashion was created
revolution
the fashion takes luxa is a movement
global
is present in more than 90 countries and has
objectives to raise awareness of the
environmental and social impacts
fashion industry celebrate people
behind the clothes requires greater
transparency and foster an industry
more sustainable
good in 2013 and not in 2014 I went back to
Brazil brought a movement to the
Brazil, and that was how the
we have united our journey and
we started a national activation
we hold various events
lectures with other professionals
also with other initiatives such as
an innovation agency and
sustainability and also as Brazil
apple makes the first week of fashion ruin
of the country
We believe that fashion had the
consider measures equal to creativity
profit people and the environment
we can not continue to produce and
consuming in the same way but fashion has
the power to transform that fashion
that imprisons us in a constant cycle of
consumption and says this can be the creator
of a new desire for the future
more sustainable more ethical more
inclusive
I worked as a stylist for more than
ten years
I even realize that the fashion that I
It did not make sense to me anymore.
I realized that they valued very little
the people involved in the process
material from the time of
do things to quality
creativity is this one in the photo is the
Fabiana was a stylist who
worked with me on this trip that
people went to China to develop
product
see you can hardly see there
behind the table I was right there in the
against this amount
materials and that’s where I started
wondering if fashion could be bigger
It is more sense for those who produce and
who would consume and if she could count
good stories and was trying to rescue the
who most valued the quality of fashion
and creativity and know how to do the time
if I do the things I understood that
she could be even more
it could still be ethical and sustainable
and that’s when I changed I changed the way
As I worked I changed the way
How I ate as I consumed I changed
even as I related to the
people and the environment around
job
it was a professional personal change
almost spiritual but is extremely
rewarding because fashion has this
power
it has the power to create change
positive
she has the power to bring an image
shared than it really is.
true and beautiful
what is really beautiful what it really is
true what is really precious right?
for me for example for a clothes to be
considered precious she needs
carry a beautiful story she needs
be made by satisfied people
people who are valued by their
work for what they do luxury for
me is the dignity luxury is respect
I fight equality, I do not like
for example this cotton dress
naturally colored paraiba
it was done by several farmers
craftsmen all led by the
francisca vieira natural cotton color
a great reference in fashion
sustainable development and evidence
fashion is fashioned with ethics and justice so
or as the sneaker of death that is
made with athex has been made with
natural latex from the Amazon rainforest
a job that helps preserve a
to know
help strengthen the work of the
tappers that has almost been forgotten
and also preserve the forest
local work to the
manual work all this can be
guaranteed through a tool that
transparency
So you’ve already picked up and stopped to wonder if
when you buy a product that
price paid is the actual price
will the environmental impacts be
in that product brings quality of life
of the people who sewed planted that
will be embedded in the price of each
product is how we can know
of this
thinking about it some brands decided
open the cost of each of its parts
each of its parts
so they can prove the
work is fair trade
this is the case of marten
produces handbags with women artisans in the
Ceará
she is a reference in the term in brazil
through a project called a
sincere conversation on which on your site
each piece brings a transparent story
about your pricing
we are living a moment of
transition which is putting the economy
global is shaken being questioned
elements such as transparency, innovation
creativity have never been so important
Does it still make sense to continue
producing and consuming in the manner with
what have we been doing for the last
decades
clearly rethink our habits
sector in the main and not for the sake of
of ideology but for the sake of
survival
the quality of our lives depends
of this awareness, but of course rethinking
and questioning a global economy
is a huge challenge then bringing
a smaller scale and maybe not so less
challenging is
you can start thinking about what the
people are doing today what are the
impacts of my actions on the world
we as consumers have a power
huge in our hands
through our money we
we encourage this or that brand to
continue to act in the way it operates
the act of purchase becomes a political act
because we can, yes, through the
buy incentive and create changes
positive in the lives of people generating
income social inclusion through
decent jobs such as the
Social
they are a social business they act in
for social peace
then in addition to working with cotton
in your collections
they also train ex
prisoners
This is your friend. He was the first.
hired by the social plan 65 years he
learned to cut sew to model
alone during the 26 years he has been
stuck
He thinks he’s dead but he
believed that sewing could bring
dignity to the lives of people in
of social vulnerability
transparency information in the
help create the choice of choice
smarter shopping
we can think of our next
purchase
if it is a local product if I am
buying has ethical background and is
made of low impact raw material
if this piece is timeless cell has
quality to last
Do we really need to
one more product will be that we
You can use what we have.
Can not we take better care of ourselves?
What do we have?
can not we change the
our friends frequented the areas of
bought second-hand exchange
our clothes redo our clothes
rent clothes
if we want
different world we need to think about
a different way and we need
act differently
the most important thing is that we rethink
our clothes
our habits and think what I
Can I do what you can do?
What will tomorrow’s future be?
I believe that fashion has the power
to transform we fight for a fashion
fairer and more dignified and I like to be
about the future of clothing and the
planet
so I believe that in the future all
the clothes the whole fashion chain will be
not as a differential.
as an exception but as a rule
because, anyway, when people are
talking about sustainability
We are talking about preservation.
we are talking about preservation
cultural heritage in human rights
this is already a duty and mission of
all of us in our hands in the hands of
each one of us
this building tomorrow today we
we are designing the future that people
want to live and leave for the next
generations
so they are aware of our actions
It’s so important, this is the real
revolution the conscience so it
always ask who made my clothes
linked
[Applause]
We would like to start a question.
very simple who knows who made
your clothes
the clothes you are wearing today
at this moment who knows how to raise his hand
some people just look
You have the habit of looking at the label.
to know where they came from.
raise the hand
Quite more than good but not yet
half of your speech we do not have
really this custom
good afternoon the seal iso arthuso hello I am
Fernando and simon and I ‘m going to start
telling a story to you
on April 24 , 2013
an accident shook the world the hana plaza
was a factory that housed several
clothes she collapsed into dactyles
capital of bangladesh
more than 1,100 people died and over
2500 people were seriously injured
many of these people with disabilities
to work again
this is considered the worst accident in the
fashion industry of all time
many people died sewing
thousands and thousands of pieces for
satisfy our insatiable desire to
consumer brands that probably all
world here knows were producing
side in the plaza accidents like this are
frequent in the fashion chain
mainly in Asian countries but
work analogous to the slave is also
a reality in Brazil is much more
common than we can imagine
several brands have already been
2016 40 million people were victims
many modern world slavery
sewing clothes
it is worth emphasizing that the female force is
extremely significant in the
victor it represents more than 80% of the hand
in the fashion industry
many of these women are mothers of
families
Another serious problem is the issue of
child labor is estimated only in the
Brazil
I felt 14 thousand children and adolescents
work in the fashion industry
So when we think of fashion as
people think beauty we think
glam
We think of the catwalks but what is
the rack of this industry
the backroom of the fashion industry can
hide large environmental impacts
also the industry considered one of the
the world’s largest polluters in China.
For example, people have the
custom to say that can provide color
next season
just looking at the waters of the rivers
cotton farming is responsible for
by the use of 24% of insecticides in the world
all damaging clear biodiversity
and the health of farmers
today we consume 400% more than
20 years ago we acquired this habit
in the last two decades of consuming
higher and higher speed but lower
quality
only in the neighborhood of the good retreat a
in São Paulo are discarded
12 tonnes of retail per day
excessive waste disposal one of the
big problems the world has
faced today
then this model of production and consumption
very fast that so prevailing market
nowadays, it has already been proved that
prove that they are not healthy or
environment and people and ask for
urgent changes
before this scenario we realize that
definitely fashion needs a
revolution and we believe that this
revolution begins within each of
we are good
in 2007 I had an experience
that has changed my life to
ever
You know that the way I lived did not
was connected with the reality of
planet
I realized issues like
climate change
natural resources population increase
economic and theological crisis and
I did not feel more connected with what
I was doing and at the time I was
in fashion college , right?
made something away from me
Well I went to England in search of
a new life a more connected life
with nature looking for a career
more humane and in this my walk I
I found brands and professionals who
work ethic fashion fashion
was when this
universe opened up in my life so I
I realized the power of awareness I
I realized that fashion can be a key
for awareness
then from this awareness
on environmental impacts the impacts
hidden behind our
clothes
the individual can perceive in a way
system in a holistic way that we
we are all connected everything is
connected
then our changes in habits by
example that we eat what we
wear what we discard what the
people can have a positive impact
in our lives in other people’s lives
of the next generations on the planet good
for a few years the brunette england
I studied and worked in the area where
several professionals and so far in
2013 when hanna plaza of mouth
the building is some professionals who already
They work with eco-ethical fashion
have decided to come together and say
enough of this kind of situation to
ensure that accidents like hanna plaza
never happen again
and that’s how fashion was created
revolution
the fashion takes luxa is a movement
global
is present in more than 90 countries and has
objectives to raise awareness of the
environmental and social impacts
fashion industry celebrate people
behind the clothes requires greater
transparency and foster an industry
more sustainable
good in 2013 and not in 2014 I went back to
Brazil brought a movement to the
Brazil, and that was how the
we have united our journey and
we started a national activation
we hold various events
lectures with other professionals
also with other initiatives such as
an innovation agency and
sustainability and also as Brazil
apple makes the first week of fashion ruin
of the country
We believe that fashion had the
consider measures equal to creativity
profit people and the environment
we can not continue to produce and
consuming in the same way but fashion has
the power to transform that fashion
that imprisons us in a constant cycle of
consumption and says this can be the creator
of a new desire for the future
more sustainable more ethical more
inclusive
I worked as a stylist for more than
ten years
I even realize that the fashion that I
It did not make sense to me anymore.
I realized that they valued very little
the people involved in the process
material from the time of
do things to quality
creativity is this one in the photo is the
Fabiana was a stylist who
worked with me on this trip that
people went to China to develop
product
see you can hardly see there
behind the table I was right there in the
against this amount
materials and that’s where I started
wondering if fashion could be bigger
It is more sense for those who produce and
who would consume and if she could count
good stories and was trying to rescue the
who most valued the quality of fashion
and creativity and know how to do the time
if I do the things I understood that
she could be even more
it could still be ethical and sustainable
and that’s when I changed I changed the way
As I worked I changed the way
How I ate as I consumed I changed
even as I related to the
people and the environment around
job
it was a professional personal change
almost spiritual but is extremely
rewarding because fashion has this
power
it has the power to create change
positive
she has the power to bring an image
shared than it really is.
true and beautiful
what is really beautiful what it really is
true what is really precious right?
for me for example for a clothes to be
considered precious she needs
carry a beautiful story she needs
be made by satisfied people
people who are valued by their
work for what they do luxury for
me is the dignity luxury is respect
I fight equality, I do not like
for example this cotton dress
naturally colored paraiba
it was done by several farmers
craftsmen all led by the
francisca vieira natural cotton color
a great reference in fashion
sustainable development and evidence
fashion is fashioned with ethics and justice so
or as the sneaker of death that is
made with athex has been made with
natural latex from the Amazon rainforest
a job that helps preserve a
to know
help strengthen the work of the
tappers that has almost been forgotten
and also preserve the forest
local work to the
manual work all this can be
guaranteed through a tool that
transparency
So you’ve already picked up and stopped to wonder if
when you buy a product that
price paid is the actual price
will the environmental impacts be
in that product brings quality of life
of the people who sewed planted that
will be embedded in the price of each
product is how we can know
of this
thinking about it some brands decided
open the cost of each of its parts
each of its parts
so they can prove the
work is fair trade
this is the case of marten
produces handbags with women artisans in the
Ceará
she is a reference in the term in brazil
through a project called a
sincere conversation on which on your site
each piece brings a transparent story
about your pricing
we are living a moment of
transition which is putting the economy
global is shaken being questioned
elements such as transparency, innovation
creativity have never been so important
Does it still make sense to continue
producing and consuming in the manner with
what have we been doing for the last
decades
clearly rethink our habits
sector in the main and not for the sake of
of ideology but for the sake of
survival
the quality of our lives depends
of this awareness, but of course rethinking
and questioning a global economy
is a huge challenge then bringing
a smaller scale and maybe not so less
challenging is
you can start thinking about what the
people are doing today what are the
impacts of my actions on the world
we as consumers have a power
huge in our hands
through our money we
we encourage this or that brand to
continue to act in the way it operates
the act of purchase becomes a political act
because we can, yes, through the
buy incentive and create changes
positive in the lives of people generating
income social inclusion through
decent jobs such as the
Social
they are a social business they act in
for social peace
then in addition to working with cotton
in your collections
they also train ex
prisoners
This is your friend. He was the first.
hired by the social plan 65 years he
learned to cut sew to model
alone during the 26 years he has been
stuck
He thinks he’s dead but he
believed that sewing could bring
dignity to the lives of people in
of social vulnerability
transparency information in the
help create the choice of choice
smarter shopping
we can think of our next
purchase
if it is a local product if I am
buying has ethical background and is
made of low impact raw material
if this piece is timeless cell has
quality to last
Do we really need to
one more product will be that we
You can use what we have.
Can not we take better care of ourselves?
What do we have?
can not we change the
our friends frequented the areas of
bought second-hand exchange
our clothes redo our clothes
rent clothes
if we want
different world we need to think about
a different way and we need
act differently
the most important thing is that we rethink
our clothes
our habits and think what I
Can I do what you can do?
What will tomorrow’s future be?
I believe that fashion has the power
to transform we fight for a fashion
fairer and more dignified and I like to be
about the future of clothing and the
planet
so I believe that in the future all
the clothes the whole fashion chain will be
not as a differential.
as an exception but as a rule
because, anyway, when people are
talking about sustainability
We are talking about preservation.
we are talking about preservation
cultural heritage in human rights
this is already a duty and mission of
all of us in our hands in the hands of
each one of us
this building tomorrow today we
we are designing the future that people
want to live and leave for the next
generations
so they are aware of our actions
It’s so important, this is the real
revolution the conscience so it
always ask who made my clothes
linked
[Applause]
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