[Music]
very much geared to all first of all
Thank you very much for this connection. I feel
from the first moment here until in
hair and I feel very
Thank you, it ‘s an honor to be here, my name.
and com has been presented paulo barbosa
I’m what I can say one kind of
travel while in some bookstores
not many because there are many puddles
considered stupid but that has some
ideas and I also have some theories
one of these theories that I call claussen
the GAPZ is one that will present here
today this theory is so important to
me i did not make any decision
professional leave for the test if this
fact that the theory is correct or not I
I’ll introduce you to this theory.
this theory has as presupposition the 15
always is technology advances and is a
fundamental principle of technology
is constantly advancing forbidden
She’s going to do something with
space is a space were a cat
technology allows us to
realize that there is something for
fill this space in fact
to be filled in
Let’s take a very clear example.
that this has never happened in the
music and more specifically in music
digital
there were a set types that joined
four times a year and that they had
solve something that has to do with
from analog to digital and then
the digital format to a more
tablet and they argued so much that
reached the conclusion they could do
a song composition for her
occupy ten times less space or
be the song that we had in
It would be possible for us to be
stored on our computer occupying
since children – the space of the fischer
original and more this loss of this
corruption does not involve a loss of
quality
at least if it were perceptible for the
fito
year ie we could have
a lot of music inside our
computers and this really was a
technological breakthrough has changed.
our relationship with music
we started to have a set of bookstores
playlists our very computers
higher than the one we had stored
our CDs and this relationship with
music left quite high
glad we got facts
gigas gigas
we could hear all the crime music and
we did something else
It was fantastic that I could jump
music to see in a fraction of
The second I gave the day I wanted
hear
However, this technological
that there was a cat here
space to fill a space that
someone before time noticed and
did you realize that you can put
here something people would want in the
future, ie this technical phase
technological development has made people
pass much time has caught your
computer so it was fantastic
we saw all this music but the price to
pay was that we would have to
attached to the computer does not
we could get our music
How can we not get away with it?
music out to reap to
we missed to play in the game to
ride a bike
someone saw this someone noticed that
need this space
I proposed smell was here and it was not
this was this
before time thought I’ll fill
this space and filling the best
possible way
launched an equipment that was really
revolutionize everything that is
company has done and this company has not
was a company that was properly
in the music world
not one was not a phillips
was a company that made computers and
more than anyone realized that
when they placed this device
actually managed to occupy a space
this metaphor to explain in the
My theory is to try to perceive
the role we actually achieved
use our anticipation to
realize the steps that are
fill in when technology advances and
or at some point I noticed something
what was going on
consumers were changing.
behavior or
very traumatic for foreign brands
companies intend to establish
business with consumers and
companies
brands need to know that
resources are doing is
which are usually which are
its jets of which are its
practices and the brands that still
that consumers were all
sitting at the same time faces the same
there is the same channel
provision for movement were
completely out of the game because the
brands have to quickly realize the
people were trying to change behaviors and
changing people’s habits were
to consume something that did not exist
previously it was social networks
social media or spent a lot of time
time to consume a new product that
It did not exist when these marks are
we observed that they released more than
they also realized that people
they chose what they wanted to see
that is, it was not just a question of
receive what is being issued
I’m going to look for what I want
to see
I chose the content and could
view and something else was also
happening at that time was that
was only a matter of a single
device
it dealt with many multiples
devices or is it vegetable andef
smartphones via computer already had a
set new things that people
had on hand that previously did not
then the marks and before that
there is also another question is that
even those people who have a
more stabilized behavior
been studied which would not be the
first inhabitants of technology
were using the technology we were
class too rigorously
I can say that my mother who
use facebook more than me
this change in the
behavior happens in a short space
of time this reached the conclusion of the
that consumers really were
entering new territories and the marks
the president did not tell him to
Was this review helpful?
to be quickly resolved
the cat number 2 I got
find is that really the brands
need to adapt that they have
consumers are giving is impossible
a brand was communicating on the channel where
the consumer is not already empty and
if this channel was empty the marks
were simply making a
communication that was not
completely agree with the behavior
consumers and consumers
also need the brands to come out
adapt to your own changes
behavior if a trademark does not
communicated on channel one a new
consumer is that brand is
learning a giant potential with this
it is this channel and consumers
both we have there anything that
they can not see five shannon
which is precisely what was the
happen before this whole function
what we have seen that is the
relationship of a physical store with the
consumer and this relationship can
continue to exist but is
probably condemned to have a degree of
very high failure because some
Someone will be doing the same.
in other channels much cheaper and much
faster
both the idea that we can have
a single strategy a strategy
of single- use for a consumer is
completely outdated if
we realize that we have all these channels
that we may be using
our consumers
Another thing also verifies is that given
the multiplicity of many devices
it was normal for people to want to have
experiences very very much
close
each of these channels ie I do not
I can communicate
the same way and on the mobile in a
smartphone or even on a
I make communication via mobile with
same way I do through the store
physics take 11 eps to normal
we have to receive this new
concept that exists and is called man
calls this concept is very very very
important today
now it means that we have to know
involve our customers
our Italian consumers are better
experience in each of the criminal
who is in contact with us is not
just put our
information
is to understand what the channel is and what the
best way to get involved care for
best possible experience for me
I could be having rested and I know
who chooses the channels we are no longer
logical and what I got
to realize was if we launched a
platform that allows companies to go out
I think any small business
business that was launched to
indirectly this capacity is in
multichannel and create is better
experience for the consumer in each
one of these channels is between
really anything officer to
Marketplace
let’s build a little story
within this long journey that
I have lived
we have many many examples many
stories to tell
many who are before many things
that it would be a great pleasure to be able to
fly with you but there is one that
really when we started it made
I realized that we had
hit on something
the antino cuco was a teacher a
teacher who was always car that is
something that happens in portugal with
teachers often have
tendency to become unemployed with
the dog quite frequently and saw
in this situation
saw if a situation that was
unemployed but had something that did not
dream really wanted to ride this dream
was to create the first of the Portuguese end
I had this ingenuity
this will have those that intention
but it lacked something fundamental that is the
necessary funds to be able to start
with the business what made it really was
high tides was brilliant brilliant
she created a facebook page waiting
these are her products currently in the
when I did not even have the
product and she opened a page in the
facebook and did anything to create
A community is what I said I’m going
to produce the first Portuguese chip and
I’ll produce in three months’ time.
but I’ll put it on sale today
and if you do not buy the new team
today will be delivered in three
months
You’re going to be my life partners.
of my brand and will receive a
Always discount all purchases
that made my product
and that night the cuckoo antone sold 300
sharing 5 bottles coming out produced
three months ago and got the funds
necessary to get started with
your promotion
this happened because they use the
platform that allowed him to be
communicate with them on the channel one of their
consumers one of its followers
were communicating with him
this in my opinion was to make a
close up of cat
[Applause]
very much geared to all first of all
Thank you very much for this connection. I feel
from the first moment here until in
hair and I feel very
Thank you, it ‘s an honor to be here, my name.
and com has been presented paulo barbosa
I’m what I can say one kind of
travel while in some bookstores
not many because there are many puddles
considered stupid but that has some
ideas and I also have some theories
one of these theories that I call claussen
the GAPZ is one that will present here
today this theory is so important to
me i did not make any decision
professional leave for the test if this
fact that the theory is correct or not I
I’ll introduce you to this theory.
this theory has as presupposition the 15
always is technology advances and is a
fundamental principle of technology
is constantly advancing forbidden
She’s going to do something with
space is a space were a cat
technology allows us to
realize that there is something for
fill this space in fact
to be filled in
Let’s take a very clear example.
that this has never happened in the
music and more specifically in music
digital
there were a set types that joined
four times a year and that they had
solve something that has to do with
from analog to digital and then
the digital format to a more
tablet and they argued so much that
reached the conclusion they could do
a song composition for her
occupy ten times less space or
be the song that we had in
It would be possible for us to be
stored on our computer occupying
since children – the space of the fischer
original and more this loss of this
corruption does not involve a loss of
quality
at least if it were perceptible for the
fito
year ie we could have
a lot of music inside our
computers and this really was a
technological breakthrough has changed.
our relationship with music
we started to have a set of bookstores
playlists our very computers
higher than the one we had stored
our CDs and this relationship with
music left quite high
glad we got facts
gigas gigas
we could hear all the crime music and
we did something else
It was fantastic that I could jump
music to see in a fraction of
The second I gave the day I wanted
hear
However, this technological
that there was a cat here
space to fill a space that
someone before time noticed and
did you realize that you can put
here something people would want in the
future, ie this technical phase
technological development has made people
pass much time has caught your
computer so it was fantastic
we saw all this music but the price to
pay was that we would have to
attached to the computer does not
we could get our music
How can we not get away with it?
music out to reap to
we missed to play in the game to
ride a bike
someone saw this someone noticed that
need this space
I proposed smell was here and it was not
this was this
before time thought I’ll fill
this space and filling the best
possible way
launched an equipment that was really
revolutionize everything that is
company has done and this company has not
was a company that was properly
in the music world
not one was not a phillips
was a company that made computers and
more than anyone realized that
when they placed this device
actually managed to occupy a space
this metaphor to explain in the
My theory is to try to perceive
the role we actually achieved
use our anticipation to
realize the steps that are
fill in when technology advances and
or at some point I noticed something
what was going on
consumers were changing.
behavior or
very traumatic for foreign brands
companies intend to establish
business with consumers and
companies
brands need to know that
resources are doing is
which are usually which are
its jets of which are its
practices and the brands that still
that consumers were all
sitting at the same time faces the same
there is the same channel
provision for movement were
completely out of the game because the
brands have to quickly realize the
people were trying to change behaviors and
changing people’s habits were
to consume something that did not exist
previously it was social networks
social media or spent a lot of time
time to consume a new product that
It did not exist when these marks are
we observed that they released more than
they also realized that people
they chose what they wanted to see
that is, it was not just a question of
receive what is being issued
I’m going to look for what I want
to see
I chose the content and could
view and something else was also
happening at that time was that
was only a matter of a single
device
it dealt with many multiples
devices or is it vegetable andef
smartphones via computer already had a
set new things that people
had on hand that previously did not
then the marks and before that
there is also another question is that
even those people who have a
more stabilized behavior
been studied which would not be the
first inhabitants of technology
were using the technology we were
class too rigorously
I can say that my mother who
use facebook more than me
this change in the
behavior happens in a short space
of time this reached the conclusion of the
that consumers really were
entering new territories and the marks
the president did not tell him to
Was this review helpful?
to be quickly resolved
the cat number 2 I got
find is that really the brands
need to adapt that they have
consumers are giving is impossible
a brand was communicating on the channel where
the consumer is not already empty and
if this channel was empty the marks
were simply making a
communication that was not
completely agree with the behavior
consumers and consumers
also need the brands to come out
adapt to your own changes
behavior if a trademark does not
communicated on channel one a new
consumer is that brand is
learning a giant potential with this
it is this channel and consumers
both we have there anything that
they can not see five shannon
which is precisely what was the
happen before this whole function
what we have seen that is the
relationship of a physical store with the
consumer and this relationship can
continue to exist but is
probably condemned to have a degree of
very high failure because some
Someone will be doing the same.
in other channels much cheaper and much
faster
both the idea that we can have
a single strategy a strategy
of single- use for a consumer is
completely outdated if
we realize that we have all these channels
that we may be using
our consumers
Another thing also verifies is that given
the multiplicity of many devices
it was normal for people to want to have
experiences very very much
close
each of these channels ie I do not
I can communicate
the same way and on the mobile in a
smartphone or even on a
I make communication via mobile with
same way I do through the store
physics take 11 eps to normal
we have to receive this new
concept that exists and is called man
calls this concept is very very very
important today
now it means that we have to know
involve our customers
our Italian consumers are better
experience in each of the criminal
who is in contact with us is not
just put our
information
is to understand what the channel is and what the
best way to get involved care for
best possible experience for me
I could be having rested and I know
who chooses the channels we are no longer
logical and what I got
to realize was if we launched a
platform that allows companies to go out
I think any small business
business that was launched to
indirectly this capacity is in
multichannel and create is better
experience for the consumer in each
one of these channels is between
really anything officer to
Marketplace
let’s build a little story
within this long journey that
I have lived
we have many many examples many
stories to tell
many who are before many things
that it would be a great pleasure to be able to
fly with you but there is one that
really when we started it made
I realized that we had
hit on something
the antino cuco was a teacher a
teacher who was always car that is
something that happens in portugal with
teachers often have
tendency to become unemployed with
the dog quite frequently and saw
in this situation
saw if a situation that was
unemployed but had something that did not
dream really wanted to ride this dream
was to create the first of the Portuguese end
I had this ingenuity
this will have those that intention
but it lacked something fundamental that is the
necessary funds to be able to start
with the business what made it really was
high tides was brilliant brilliant
she created a facebook page waiting
these are her products currently in the
when I did not even have the
product and she opened a page in the
facebook and did anything to create
A community is what I said I’m going
to produce the first Portuguese chip and
I’ll produce in three months’ time.
but I’ll put it on sale today
and if you do not buy the new team
today will be delivered in three
months
You’re going to be my life partners.
of my brand and will receive a
Always discount all purchases
that made my product
and that night the cuckoo antone sold 300
sharing 5 bottles coming out produced
three months ago and got the funds
necessary to get started with
your promotion
this happened because they use the
platform that allowed him to be
communicate with them on the channel one of their
consumers one of its followers
were communicating with him
this in my opinion was to make a
close up of cat
[Applause]
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