so I want to talk about changing
ideology right so here in cape verde we
have this ideology that has kind of
existed for the last 40 or so years
lucca 10 right Anouk Athena all you know
KTM Patrol you know k1000 relocating
dinero looting so creado bonito right
and that’s not going to change the
Creole upon eaters will continue on but
everything else will change everything
has already changed so but what I mean
by that is that we’re now in an
opportunity that exists where we have
access to the Internet simple as that
right so here in Cape Verde I think
we’re at about the 40% mark we’re about
forty percent of the population have
internet access so if you have access to
the internet you have access to
information if you have access to
information you have access to data if
you have access to data you have access
to gold
so therefore saying no katemel is no
longer valid new thing modem it’s up to
us to dig for that auto and seek it out
right it’s not going to happen by itself
so we’ve already begun this process and
I’m going to tell you how we’ve done it
so far and how we need all of you to
join it now moving forward all right so
I just want to give you a quick view
from the inside and what I mean by that
is inside the top five technology
companies and what’s happening right now
in the world we talk about Microsoft
Facebook Google Amazon Apple what’s
actually happening there as I said all
we’re doing is moving around data right
we take data from here we put it here we
take input from here we put it there we
display it here but in the most the most
fundamental aspect of it all that’s
really happening again is that movement
of data what the software actually does
is not where the value is the value is
in the data itself so for example I
could find any developer in here who’s
in this room today and give him you know
one year to go ahead and rebuild
Facebook by himself and I guarantee you
he’d be able to do it if you took the
time and the effort you’d be able to do
it the value is not in the software the
value is in the data and the time to
market that you’re able to get that
software oh and the amount of users
you’re able to bring into it as quickly
as possible okay so that’s very very
important because of what we’re going to
be doing here
the question is how can we leverage that
data okay how can we in Kabul where you
leverage the amount of data that we now
have out there and specifically user
data so if you have a facebook for
example that has 1.8 billion users and
we have 7 billion people in the world
I guarantee you that we now are able to
funnel in and create a cape verdean
identify identity provider directly from
there so when we talk about identity
providers we talk about platforms that
allow us to seek out programmatically
your identity and I’m not saying that
from identity theft perspective your
public identity first thing last name
email address locale language you speak
gender your age so each one of these
currently allow us to extract
information from there so moving forward
moving forward what we’re going to be
doing is collectively bridging the gap
between all the different industries
that we have here in cape rivera all the
different government agencies extracting
data as much as we can from out there
diaspora and bringing it all together
into one pool that we collectively can
make use of in various various ways this
slide right here is very very important
I’m a little concerned right and this is
where I start getting a little radical
right and sorry I’m very very concerned
with the amount of time and effort that
people are using as it relates to
worrying about how many likes I have on
my Facebook page how many followers I
have on Instagram
how many friends I have on snapchat how
many people viewed my Instagram story
right while that’s all good and while
that’s important to your business and
while today we have a larger
distribution channel that we’ve ever had
before we have to remember that the
values in the data right so if you’re
taking all this time time is money right
so even if your time that you spend and
you’re sharing the same thing ten times
time is money
so you need to be able to make sure that
you know there’s a saying that we’re
going to bring up it says if 10,000
people are doing something don’t beat
10,001 that 10,000 won has to be the
person who goes against the grain and
does something different right so don’t
be that 10,000 one person diversify you
portfolio diversify your digital
portfolio what does that mean
yes distribute your content via social
distribute via Facebook via Instagram
via all the different channels that you
have access to but today I want all of
you to add one element to it the data
element when you leave this door today
you need to begin thinking about okay
this is all good but how can I not start
to extract data so that data is not only
valuable to me it’s valuable to the
others that I work with it’s valuable to
convert it’s valuable to Africa it’s
valuable to how the world is changing
remember the value is in the data right
so technology equals change and this is
part of the change that I’m talking
about a few slides ago I said don’t be a
victim to the algorithm the algorithm is
the following when you’re looking at
your Facebook feed when you’re looking
at your Instagram feed you’re looking at
your snapchat feed those are all powered
by a very very robust algorithm that it
that basically decide what’s going to be
pushed to the top what’s going to be
pushed to the bottom who’s paying for an
ad that’s going to go right to the way
to the top as well so as you’re sharing
your content you’re sharing but
organically it’s going to get pushed
right to the bottom but if you had that
users data you could communicate with
them directly via broadcast email you
could communicate them using the
Facebook ad platform but uploading the
user data to ensure that you seek out
the exact person that I want to seek out
okay so essentially what you’re doing is
you’re going to be reducing your
expenses and increasing your visibility
okay so technology is equal to change so
we’re changing we’re changing daily
we’re changing right now as we speak so
it’s important that to understand that
if there’s not some level of pain that
you’re experiencing on any given day
when you’re working on something then
you’re probably not being challenged
enough you definitely need to be feeling
pain or else it’s all relative you’re
just going to be basically in an
experience that is equivalent of
everyone else so to stand out you have
to go to the next level okay
and as I mentioned it’s all relative so
what does that mean so if we have all
these platforms and now we have a
different way of communicating with
people so does your competitor to the
right so does your competitor to the
left so at the end of the day what’s
really different from how things were
before
much different right so if you have one
telecom who’s promoting their their
services to you have another telecom
service is promoting their services to
you nothing much really changed from 10
years ago when they didn’t have social
platforms but what does change now again
is your access to the data and what you
can extract at any given interaction
with your customer so the opportunity so
this this is where capered comes in so
all of the what I spoke about before was
all about the foundation about what we
need to talk about today
currently Africa is the emerging market
there is no question what’s happening
today in technology is the following all
the platforms that I mentioned the fact
the Facebook’s Instagram etc are
reaching a point of saturation right so
they’ve reached so many users that
they’re getting to a point that they’re
beginning to plateau they’re beginning
to plateau Facebook has 1.8 billion
users there’s 7 billion people in the
world what are they going to do to
continue to increase their numbers
they’re a public company in the United
States they have to show to Wall Street
that they’re still relevant that they’re
producing a profit that the numbers are
steadily increasing at an ongoing rate
to do so they have to look to the
emerging markets they have to go to the
places where people don’t have access to
Internet they have to bring the
infrastructure to get them online once
they get them online then they’re going
to supply them with a device once you
supply them with the device they’re
going to supply them with the platform
they’re going to bring all this to
people in those emerging markets so in
this case Africa for example and they
will they will foot the bill they will
pay for that infrastructure to get you
online because once they bring one
individual online they’re able to
calculate the amount of revenue that
that one individual is able to drive
okay
but again Africa is the emerging market
so what does that mean we have a very
very very big opportunity right now each
one of those five technology companies
that I mentioned are seeking out which
country within Africa is going to be the
best beta test to take this initiative
on which country is most stable which
one has a stable economy which one has a
stable democracy which one has a good
percentage of people online that we can
test things out with if you haven’t
noticed a certain company button which
starts at face and ends with book has
been here in Cape Verde
two times already in the last year again
tomorrow so stop and think about that
for a little bit what is it they’re
looking for from a small island country
in the middle of the Atlantic Ocean on
the middle button of the west coast of
Africa kappa weird is the beta test so
we have to be able to know that we have
a huge opportunity if we don’t plan to
take that opportunity upon us we’re
going to miss out on it so this talks
about the journey and that the journey
has already begun and we want you to
join us so these are a few examples of
what we’ve done in the last five or so
years major accomplishments that are
related with Cape Verde that have been
done via data and via this process the
first the government right so right now
the the party that’s in power right now
we assisted them with their political
campaign all through data okay we have
tourism we’re starting another platform
called visit Cabo Verde this morning I
took a quick run and I was running by
the UM the new casino construction site
that’s coming up and as I’m running by I
didn’t think about what’s going to be in
that casino I thought about how are we
going to access the data of the people
who attend that casino who come from
outside not the owner of the casino us
Cabo Verde how are we going to get
access to that I recently attended a
resort in solemn a resort in sul where I
stayed for two days and I didn’t hear
one Cape Verdean song and I immediately
approached the general manager and
brought it up to him and he said it
wasn’t part of their their the direction
they wanted to go in but there are not
soil but they don’t want to play a Cape
Verdean song so how do we get access in
between between the tourists right so
you have the tourists you have you need
a platform in between and then you need
the actual resort we need to have access
to that data we need to know who’s
coming here if we’re at a point where we
have almost where we’re nearing towards
a million tourists per year someone tell
me if we have even 100 user information
from those people who have attended here
I doubt it right so this is where we
have to you know hit those pain points
this is where we need to be a little
radical and say hey something needs to
be done something needs to be done
quickly all right so we talked about the
tourism side music
music is one of our main exports right
music is one of our main exports our
culture is one of our main exports if we
had the level of technology that we have
today when society was still here
we could have done some incredibly
impactful things she’s not here anymore
today but we have a number of other
large artists who are okay so what we’ve
done is just a few examples now some
freighters I’ve been working with Nelson
freighters now for about four or five
years on a number of projects and we’ve
done some amazing things I just passed
Portugal on the way here for a quick
ceremony that they were presenting him
with the first Cape Verdean artist at
Universal Music to receive platinum
record sales on two tracks break of dawn
muta Lena this has never happened before
and we did it through data this past
year one of his videos was the most
viewed video on YouTube in Portugal I’ll
repeat that most viewed video on YouTube
in Portugal we did it through data okay
and then technology we’ve created a
company here in Cape Verde based out of
Cape Verde called Africa Phoenix okay
and that’s where this consortium will
come into play that’s where we will
collect all the data related to Cape
Verde that we’re going to use
strategically for all these different
initiatives whether it be for government
whether it be for different industries
whether it be for education for culture
for music for entertainment that’s going
to be the hub that we need to come
together and begin to collect that data
collectively so that if organisation a
needs to use the 1 million user base
that we have they can do so and so can
organization B as I said join us so that
we all come together and do this as one
so this hasn’t been poaching meanies
right so my my objective here today was
to come share this experience that I’ve
had right inside the view from inside
let you know what’s happening let you
know that these large technology
organizations we have a saying well is
it there’s a big DJ for the younger
people in generation I mean the younger
people in the audience is a DJ right now
who says they don’t want you to blank
right DJ Khaled oh no everyone knows
could not be more correct these
organizations don’t want you to have
access to the data they want you to be a
user they want you to be on there 24
hours a day they want you to have that
phone right next to you on your bed when
you wake up grab it check it as soon as
you do before you do anything else
they want you to be that user they don’t
want you to have the power they don’t
want you to have the value they don’t
want you to have the gold and that’s the
radical part about this they don’t want
you to and it goes against the grain of
what I work on right working for
Microsoft and Facebook but it’s the view
from inside that I wanted to share here
today because it’s important for me for
the Kate Vernon community that I relay
this information right so member tomma
meanies i came to call on all of you
because we have a tremendous amount of
work to do when you leave here today we
only had 18 minutes but when you leave
here today I want you to start thinking
about how can you begin capturing data
with any of your constituents right
whether you represent a small business a
large business and enterprise a
government agency how can you begin
collecting that data that we can all
collectively use to take cape verde to
the next level to make sure cape verde
is that beta test for the next
generation to ensure that we’re able to
bring everybody up collectively at the
same time ok so once again I want to
take one minute out to thank the TEDx
organization for putting together a
pristine event I don’t think you guys
could have done a better job I don’t
think you could have done absolutely
amazing
it was an honor for me to be the first
speaker of the first TEDx in Cabo Verde
so I thank you guys for that thank you very much