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Changing mindsets through social media. | Nasima Karim | TEDxUniversityofCentralAsia


five years and four months of lifetime
what do you think it could be an
individual site the first thing that
comes to my mind is it could be time
enough to get a degree or assume funny
job experience maybe a life-changing
relationship but it’s none of these as
it is the end of time an average
individual spends on social media there
are so many things we could have done in
those five years fly to the moon and
back walk to the Great Wall and Iranian
hands climb Mount Everest run 10,000
plus kilometer and so on instead we
spend our time on social media as it is
through web sites and mobile application
that enables us to create and share
content and participate in social
networking and as we live our life on
social media it is really finding that
load balancing it effects how we
communicate with family friends and
complete strangers how we learn and how
business and brands now operate that is
why I’m here today to talk about how
social media is changing the way we
spend our time and choose to live our
lives and why therefore we through
social media need to change the way we
educate and do business my first
professional experience using social
media with the remarkable learning
experience we studied the human network
initially a few years ago here we are as
an ethical professional traveling
partners seeking opportunities abroad
and supporting each other in initiating
meaningful lives on the move after
meeting Yoga for a while we started
spreading the word about our initiative
on social media on Facebook initially
and almost and through almost all the
other of your sites afterwards like
Twitter related website and mobile
application in this way
we were able to reach as many people as
possible using different solution we are
at first it helps reach even more
interested in like-minded people here in
the state but smoothly through social
media relationships we all have the
rumors started spreading across borders
today India is a mobile network with
single local chapters and even one
developing as we speak we have active
members in four continents and 110
countries all the native learning and
developing through social media my
another personal association is with the
who founded and organized by students
and young professionals of Pakistan and
India living in many countries of the
world promoting peace and higher
both nations bringing together young of
both countries through our social media
called Ava’s industry bringing or
friendship connecting people and through
friendship enhancing people-to-people
relations it seems to become the medium
to discover and recognize the
misrepresented reality on the other side
of the border
I have self themes about this group only
from social media also social media has
got an individual’s perspective on
personal health and change as it sounds
really to learn so much about fitness
from a physics millions and experts and
rise through YouTube videos articles on
different websites and Facebook pages
it helped me achievement target by
sharing my excess kilos which I gained
during pregnancy however social media is
not as bringing personal relations and
personal genes it is bringing social
change and this is important because I
believe there is a lot to be learned
from the way social media is used to
contribute to social change as an
example of social change I would like to
bring forward the example for hashtag
giving Tuesday it’s all begin with a
simple version of the hills of Black
Friday and Cyber Monday
could we trigger a new name of giving
after
getting people all over the country came
together to answer that question with a
resounding yes as social media certainly
helped
but what relief used givingtuesday was
not technology factors or design
application it was a mindset bills
around four principles ones that can
apply to many organizations educational
institutions and business seeking to use
social media to create change what’s
worked for giving choosing was think
movements not initiative number two
think of loads not download number three
think current not the ritzy number four
thing tools not rules these four
principles have the community behind the
solution behind image using its grew
beyond their highest excitation over
2600 partners to part-time national
companies to local nonprofits the
campaign was endorsed by the government
of the country and renowned business
herself it generated more than 800 media
features and dimensions in news and
current news and a hashtag and a number
one on Twitter the results shows the
impact of social media as a range of the
Latian platforms reported online giving
increase
persons and partners reported excellent
results in a building from volunteer
initiative to imagine your pain and
comprise let’s try and understand what
does think moments not need motivation
degrees rather than setting out to
execute and initiative focused on
growing movements support will grow in
concentric circle each frame of activity
will bring more communities in to cause
any conversation with each other until
we can create a network across the
country and think upload not download
given Tuesday always wanted to avoid the
download mindset mindset telling people
what they should be doing and how they
should be doing it they focused much
more on people’s increasing desire to
upload from the start their way and
social media strategy was based on how
people could make giving choosing their
own from becoming a social media
passenger to helping spread the word to
getting their own organization evolve as
partners the big opportunity which was
critical for giving Suzy is to grab the
rights unit find fitness motivates
people to tell their stories a great
example of this is Facebook CEO share
the Sun birds live in woman’s
encouraging people anywhere to start and
join live in circles and share
oh man the most powerful social
organization are not just content
creators but context creators we were
last in principles thing currents are
currency and think tools not smooth they
believe the more people to have an
authentic sailor than me the most
successful extend me the gold function
of giving gzt was to empower to provide
the right resources support the
community and champion its efforts
moving forward let’s know how social
media has brought changes to business
and education the challenge ahead for a
new organization trying to create change
and movement that skill is not to
massive social media but to learn and
support social communities that is why I
would argue that’s making use of social
media in education and in business not
just require new neutral gates but a
whole new mindset social media has
revolutionized the way customers engage
brands and how brands influence behavior
social media is part of a company’s
journey it should be seen as part of a
bigger picture and not only the richer
social media should also be part of a
customer’s journey so people need to
think what social rule across the
journey and what efficiencies are you
driving through social versus other on
the engagement
so should we should be seen in a broader
context you have the
the mindset of the audience in the
context of their current experience
social media is a behavioral platform
it’s all about relationships and value
exchanges social media plays a central
role image university education data
from some of the most successful moves
indicates that student participation
it’s greatly increased where social
media is integrated with learning
program and at the same time student
dropout rates are reduced when news made
relatively new phenomena these
indications suggest that the
introduction of social media can have a
very positive influence on which
university scan ill afford to ignore for
long
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