[Music]
[Applause]
it’s all about you the session but
before I get started let me tell you a
bit about myself I am a professor of
marketing and I’ve been in this field
for the past twenty four years now I
have authored three books with the
oxford university press management based
research textbooks and 75 research
papers in various national and
international journals all this while
managing three kids two daughters and a
husband okay
so years ago I had a dream I wanted to
become a doctor two more things were
required for that determination and
money it was the latter that was an
issue because getting a medical degree
without a scholarship was difficult and
education loans were not much heard of
so that option went out the window for a
plan B then did an MBA got a job got
married settle down and all was well 11
years into my corporate life and I had
another dream I wanted to enter
academics and distribute beyond
officially so I had no clue what
academia was about was expected out of
me
but I took the plunge and rest as they
say is history so 13 years ago I started
a love affair which is still in its
prime fun fact though when I finally got
my PhD in the area my father
congratulated me and said finally I did
become a doctor so what I’m trying to
say here is that there will be numerous
instances in life when not getting what
you want might seem the end of the world
it is as if you had just this one chance
of getting everything right
well I do not believe this life is in
data flux we can create a lot of
opportunities for ourselves you can be
whatever you want to be you can create
your own brand so there’s a lot of
difference between wanting something and
the reason behind wanting that the
question is why do you need to build a
brand you well believe it or not as of
this moment you already are a brand
people have a perception of you you have
an identity and an image and it is what
you’ve formed unknowingly without even
being aware of that so right here right
now I need you all to take control and
it is all about yourself because in this
ever shrinking ever-evolving and in ever
judgmental world your personal brand
will decide who leads you and whom you
will lead it is about enhancing your
sphere of influence so that people reach
out to you rather than you having to
reach out for opportunities there are
numerous examples of people watching
businesses on the basis of their
personal brand take the case of the
fastest-growing FMCG brand in India
right now which is an extension of the
personality of a single individual any
idea but Anjali very right so we’re
talking about Baba Ramdev and Patanjali
so that is exactly what it is so now
that you’re all convinced why you need
to have your own brand the question is
how can you build your own brand well
there are simple six steps and you just
need to have an escape plan which is all
inclusive irrespective of your gender
your background your profile or any
other filter so grab a pen and paper
let’s get started so step one it is
about identifying your qualities so who
you are is your brand your talents your
skills even the things that you would
like to change about yourself
so as this step I want you all to list
all five of your qualities that be
describe you as an individual on which
your 70% confident is not on anyone
elses list so how can you do that
instead of using words like good
communication skills use articulate you
can use words like diligent perceptive
opinionated and if it includes
performing arts like singing or dancing
include those in which you are at a
considerably advanced level so let’s do
a sample list so if Sherlock Holmes was
to do his it will essentially include
things like thirst for mystery highly
knowledgeable about any damn thing under
the Sun high deductive skills antisocial
and a childlike arrogance so I hope this
gets you started if you start struggling
then you can ask yourself these what is
it that I can offer to the world as of
this moment on what can I give a
five-minute speech on in front of a
crowd
Who am I the go-to person for why do
people seek me out and it can even be
things like giving advice on what shoes
to wear so that gets us to step two set
your goal here I need you to think about
two scenarios scenario II where do you
see yourself five years down the line
following the current part that you’re
taking and sin are you B irrespective of
what you doing right now where do you
see yourself five years down the line
that is your current trajectory and the
future ambition that you want to achieve
the idea is that these two scenarios
should be similar if not then think what
all changes need to be made
what more skills do you need to acquire
to develop a budding talent you need to
take a new course learn a new language
meet more people get more experience so
identify all these changes that are
required and start doing that right now
you need to remember that the goal that
you want to achieve you have to set that
which is realistic and in line with the
qualities that you
so it will help you achieve that goal
better those who are struggling on step
one of identifying your qualities what
you can do is take step two of setting
your goal as step one so identify where
do you want to be five years down the
line and then a step to list down all
the qualities and the skills required
for achieving that goal and then work
work and work on these so that gets us
to step three
once upon a time what’s in said to
Sherlock Holmes by you such a big show
and Sherlock said well I am a consulting
detective and people should know about
that so at step three I need you to
create visibility for all the talents
and the skills that you have you can
best do this by immersing yourself in a
world where your talent has space where
people with similar talents try if you
know them good enough connect with them
if not then go online and connect with
them so for example if you want to enter
the advertising industry you can create
a LinkedIn profile and connect with
similar people create conversations and
take it offline the OTO concept or what
else you can do is at an advertising
workshops seminars conferences where
like-minded people congregate and the
next thing that you need to do is put
yourself in situations where you can
showcase your skills and then every
story that you upload every tweet that
you do should be around these qualities
so it is about inclusively building your
image completely about all the skills
all the talents that are required for
achieving that goal build visibility
around all those so that when you
finally reach your goal you do so with a
bang so that gets us to step four now
that you’ve built visibility for
yourself
the next thing left to do is to
differentiate yourself
well conventional wisdom see is that
when you are in a competitive situation
– or copy what the other guys doing and
just do it better don’t go against the
grain well I would say conventional
wisdom is not so wise after all because
that is a short short method of ending
in the sidelines what you actually need
to do is embrace everything that is
different about you that is unique and
magnify that it can be different in how
you dress how you talk how you do things
so everything that is unique and
different about you develop that magnify
that India has the oldest known examples
of building personal brands through
differentiation take the case of Vedas
gods and courtesans
Lord Shiva so each God has such a unique
image which has transcended 5000 years
and they’re still relevant I mean who
can forget of God where the moon adorns
the forehead the sacred river Ganges
flowing through the tresses and a snake
around the neck god forbid I’m not
asking you to do that but differentiate
and extricate yourself from competition
so that gets us to step five which is
check your presence at regular intervals
I need you to sit back and introspect
see how far you have come all that you
have achieved you can do this best by
doing the Google check with your name on
it
oxford dictionary calls it as ego
surfing but it is far from that it is a
dispassionately looking at all the links
that come up because they will form your
brand persona and because we want people
to seek you out with opportunities when
they are looking for you this these
links that pop up will form your brand
persona and this should all converge to
the qualities that you’ve identified for
yourself and step 1 so you need to do a
presence check regularly see how far you
have come if the person is good enough
well for the strength in that if not
build further linkages so that the
persona is
leader wholesome and inclusive so the
step six is evolved so let us just
quickly recap what we’ve turned there
now we have a personal goal we have a
fair idea of what the brand you is going
to be and how you can reach there so
right now what is left lighten the
candle so welcome to the end of the
beginning
here let us take a moment to talk about
Steve Jobs you all know him to be a
brilliant visionary way back in 1996
when he came back to Apple the company
was going through a difficult phase it
was losing ground and experts predicted
that it was just a few steps away from a
takeover target what jobs did was
absolutely brilliant
he completely revamped the company the
result the eyes revolutionized the world
what I have learnt inertia turns if
times are changing you need to roll with
the changing times it is absolutely
essential that you not only be willing
but also able to change with the
changing times over a period of time
your personal brand will evolve as it
should because evolution is the key to
progress allow that to happen keep
sharpening the saw identify the new
skills and competencies required in your
chosen area and then develop those stay
in sync with the changing times and
dutifully build your brand deal here
reinvent yourself and you will remain an
ageless and a young brand forever so
imagine a world where we know each other
not as what you are capable of but where
you are all the best versions of
yourself where you can create dialogues
of meaning and how have we done this
through
the escape plan bitches identifying
qualities setting the goals creating
your brand personal extricating from
competition doing a presence check and
evolving you have to be your brand you
have got to live it daily so choose an
identity that is the closest to you that
you identify with and that you believe
in because remember at the heart of a
great brand is a great product you thank
you and happy black
[Applause]
it’s all about you the session but
before I get started let me tell you a
bit about myself I am a professor of
marketing and I’ve been in this field
for the past twenty four years now I
have authored three books with the
oxford university press management based
research textbooks and 75 research
papers in various national and
international journals all this while
managing three kids two daughters and a
husband okay
so years ago I had a dream I wanted to
become a doctor two more things were
required for that determination and
money it was the latter that was an
issue because getting a medical degree
without a scholarship was difficult and
education loans were not much heard of
so that option went out the window for a
plan B then did an MBA got a job got
married settle down and all was well 11
years into my corporate life and I had
another dream I wanted to enter
academics and distribute beyond
officially so I had no clue what
academia was about was expected out of
me
but I took the plunge and rest as they
say is history so 13 years ago I started
a love affair which is still in its
prime fun fact though when I finally got
my PhD in the area my father
congratulated me and said finally I did
become a doctor so what I’m trying to
say here is that there will be numerous
instances in life when not getting what
you want might seem the end of the world
it is as if you had just this one chance
of getting everything right
well I do not believe this life is in
data flux we can create a lot of
opportunities for ourselves you can be
whatever you want to be you can create
your own brand so there’s a lot of
difference between wanting something and
the reason behind wanting that the
question is why do you need to build a
brand you well believe it or not as of
this moment you already are a brand
people have a perception of you you have
an identity and an image and it is what
you’ve formed unknowingly without even
being aware of that so right here right
now I need you all to take control and
it is all about yourself because in this
ever shrinking ever-evolving and in ever
judgmental world your personal brand
will decide who leads you and whom you
will lead it is about enhancing your
sphere of influence so that people reach
out to you rather than you having to
reach out for opportunities there are
numerous examples of people watching
businesses on the basis of their
personal brand take the case of the
fastest-growing FMCG brand in India
right now which is an extension of the
personality of a single individual any
idea but Anjali very right so we’re
talking about Baba Ramdev and Patanjali
so that is exactly what it is so now
that you’re all convinced why you need
to have your own brand the question is
how can you build your own brand well
there are simple six steps and you just
need to have an escape plan which is all
inclusive irrespective of your gender
your background your profile or any
other filter so grab a pen and paper
let’s get started so step one it is
about identifying your qualities so who
you are is your brand your talents your
skills even the things that you would
like to change about yourself
so as this step I want you all to list
all five of your qualities that be
describe you as an individual on which
your 70% confident is not on anyone
elses list so how can you do that
instead of using words like good
communication skills use articulate you
can use words like diligent perceptive
opinionated and if it includes
performing arts like singing or dancing
include those in which you are at a
considerably advanced level so let’s do
a sample list so if Sherlock Holmes was
to do his it will essentially include
things like thirst for mystery highly
knowledgeable about any damn thing under
the Sun high deductive skills antisocial
and a childlike arrogance so I hope this
gets you started if you start struggling
then you can ask yourself these what is
it that I can offer to the world as of
this moment on what can I give a
five-minute speech on in front of a
crowd
Who am I the go-to person for why do
people seek me out and it can even be
things like giving advice on what shoes
to wear so that gets us to step two set
your goal here I need you to think about
two scenarios scenario II where do you
see yourself five years down the line
following the current part that you’re
taking and sin are you B irrespective of
what you doing right now where do you
see yourself five years down the line
that is your current trajectory and the
future ambition that you want to achieve
the idea is that these two scenarios
should be similar if not then think what
all changes need to be made
what more skills do you need to acquire
to develop a budding talent you need to
take a new course learn a new language
meet more people get more experience so
identify all these changes that are
required and start doing that right now
you need to remember that the goal that
you want to achieve you have to set that
which is realistic and in line with the
qualities that you
so it will help you achieve that goal
better those who are struggling on step
one of identifying your qualities what
you can do is take step two of setting
your goal as step one so identify where
do you want to be five years down the
line and then a step to list down all
the qualities and the skills required
for achieving that goal and then work
work and work on these so that gets us
to step three
once upon a time what’s in said to
Sherlock Holmes by you such a big show
and Sherlock said well I am a consulting
detective and people should know about
that so at step three I need you to
create visibility for all the talents
and the skills that you have you can
best do this by immersing yourself in a
world where your talent has space where
people with similar talents try if you
know them good enough connect with them
if not then go online and connect with
them so for example if you want to enter
the advertising industry you can create
a LinkedIn profile and connect with
similar people create conversations and
take it offline the OTO concept or what
else you can do is at an advertising
workshops seminars conferences where
like-minded people congregate and the
next thing that you need to do is put
yourself in situations where you can
showcase your skills and then every
story that you upload every tweet that
you do should be around these qualities
so it is about inclusively building your
image completely about all the skills
all the talents that are required for
achieving that goal build visibility
around all those so that when you
finally reach your goal you do so with a
bang so that gets us to step four now
that you’ve built visibility for
yourself
the next thing left to do is to
differentiate yourself
well conventional wisdom see is that
when you are in a competitive situation
– or copy what the other guys doing and
just do it better don’t go against the
grain well I would say conventional
wisdom is not so wise after all because
that is a short short method of ending
in the sidelines what you actually need
to do is embrace everything that is
different about you that is unique and
magnify that it can be different in how
you dress how you talk how you do things
so everything that is unique and
different about you develop that magnify
that India has the oldest known examples
of building personal brands through
differentiation take the case of Vedas
gods and courtesans
Lord Shiva so each God has such a unique
image which has transcended 5000 years
and they’re still relevant I mean who
can forget of God where the moon adorns
the forehead the sacred river Ganges
flowing through the tresses and a snake
around the neck god forbid I’m not
asking you to do that but differentiate
and extricate yourself from competition
so that gets us to step five which is
check your presence at regular intervals
I need you to sit back and introspect
see how far you have come all that you
have achieved you can do this best by
doing the Google check with your name on
it
oxford dictionary calls it as ego
surfing but it is far from that it is a
dispassionately looking at all the links
that come up because they will form your
brand persona and because we want people
to seek you out with opportunities when
they are looking for you this these
links that pop up will form your brand
persona and this should all converge to
the qualities that you’ve identified for
yourself and step 1 so you need to do a
presence check regularly see how far you
have come if the person is good enough
well for the strength in that if not
build further linkages so that the
persona is
leader wholesome and inclusive so the
step six is evolved so let us just
quickly recap what we’ve turned there
now we have a personal goal we have a
fair idea of what the brand you is going
to be and how you can reach there so
right now what is left lighten the
candle so welcome to the end of the
beginning
here let us take a moment to talk about
Steve Jobs you all know him to be a
brilliant visionary way back in 1996
when he came back to Apple the company
was going through a difficult phase it
was losing ground and experts predicted
that it was just a few steps away from a
takeover target what jobs did was
absolutely brilliant
he completely revamped the company the
result the eyes revolutionized the world
what I have learnt inertia turns if
times are changing you need to roll with
the changing times it is absolutely
essential that you not only be willing
but also able to change with the
changing times over a period of time
your personal brand will evolve as it
should because evolution is the key to
progress allow that to happen keep
sharpening the saw identify the new
skills and competencies required in your
chosen area and then develop those stay
in sync with the changing times and
dutifully build your brand deal here
reinvent yourself and you will remain an
ageless and a young brand forever so
imagine a world where we know each other
not as what you are capable of but where
you are all the best versions of
yourself where you can create dialogues
of meaning and how have we done this
through
the escape plan bitches identifying
qualities setting the goals creating
your brand personal extricating from
competition doing a presence check and
evolving you have to be your brand you
have got to live it daily so choose an
identity that is the closest to you that
you identify with and that you believe
in because remember at the heart of a
great brand is a great product you thank
you and happy black
Please follow and like us: