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Asian Misrepresentation in Media | Peter Westacott | TEDxIthacaCollege


I work as a tour guide here and there’s

a part at the end of every tour where

you have to sort of stick around and

answer questions that families might

have been too uncomfortable to ask you

while out on tour questions like what

are the parties like here or is it true

what the Daily Mail says about marijuana

usage on campus so I’m uncomfortable

they’re uncomfortable it’s a good time

but one day after a tour a dad came up

to me and said where are you from and so

I said well I’m from Lancaster

Pennsylvania and he said but where are

you from originally and so I said well I

was born in Hershey Pennsylvania and

then he says but where are you from are

you from and so I say well my mom’s

Korean if that’s what you’re asking me

Korean I knew it I knew it I knew what I

knew what I knew it do you speak Korean

do you speak the language uh no why not

well maybe it’s because I was born in

Hershey Pennsylvania and grew up in

Lancaster Pennsylvania and has anyone

ever been to Lancaster Pennsylvania our

two highest demographics are Amish

people and cows they’re not going to be

speaking any Korean but my point is

people are always going to identify you

based on how you look and they’re gonna

rely on a schema of Asians to expect or

predict how you behave and so a schema

is a way of categorizing behaviors or

objects and the relationships among them

and this is a natural process of the

human brain it’s going to be a quick way

to categorize behavior to simplify the

environment around you so an example of

a schema could be for a waiter you could

have someone wearing an apron carrying

around a tray of food with a water

pitcher saying ready can I refill your

glass so in other words it’s gonna be

just a quick way to categorize behavior

and it’s also another way to a

explain stereotyping and so one way that

we formed these schemas is through the

media I work on a research team called

Cree TV and that stands for the Center

for research on the effects of

television and we have found that Asians

are the least represented minority in

the media by a large margin

a recent study gives a racial breakdown

of some characters in film as you can

see here and so this is a problem

because the paradigm of television is a

very powerful medium that influences how

we perceive the world around us and form

expectations about social roles and

groups of people and when there aren’t

that many portrayals of Asians in the

media when the only portrayals are the

same stereotypes over and over there’s

less of a range of behaviors to form

those schemas and so the result is a

very narrow set of expectations that the

media produces for Asians this makes it

very difficult to navigate and maintain

a racial identity because the images

that you’re being bombarded with are not

representative of who you are or what

your culture is I think it’s important

to recognize the glass ceiling that

exists for Asians in media so that we

can do something to change it so growing

up there weren’t that many people on TV

who looked like me I remember playing an

icebreaker game during summer camp where

you have to choose an actor to play you

if your life ever became famous enough

for them to make a movie about it and I

remember being so jealous of all the

other kids who had this plethora of

actors to choose from whereas the only

actor who was famous enough at the time

to play me was Jackie Chan not that

there’s anything wrong with Jackie Chan

but it’s nice to have options and so

there are a couple of reasons for the

under-representation of Asians in media

the first is there have been several

instances of characters written

specifically for Asians being given to

Caucasian actors this is a process known

as whitewashing and so some examples of

this include the movie Aloha in 2015

Emma Stone was cast

as a Chinese Hawaiian woman a year later

in 2016

Marvel’s Doctor Strange had Tilda

Swinton cast in the role of a Tibetan

monk but perhaps the most recent

controversy of Hollywood whitewashing

can be seen in 2017 s ghost in the

shell’ a ghost in the shell’ is a

distinctly Japanese narrative that

centers on an Asian woman named motoko

kusanagi

but when casting for the feature film

Hollywood producers chose Scarlett

Johansson to portray the lead another

thing was they said that visual effects

would be used on Johansson to make her

appear more Asian for the film this

isn’t the first time that Hollywood

producers have dug themselves a deeper

hole and it attempted to correct

whitewashing yellow-faced is the process

of using makeup and prosthetics on

Caucasian actors to make them appear

more Asian on screen and so an example

of this can be seen in 1961 s Breakfast

at Tiffany’s the character mr. Yunioshi

is a Japanese landlord who was portrayed

by Caucasian actor Mickey Rooney not

only was this a cringe-worthy stereotype

but makeup and prosthetics were used on

Rooney to make him appear more Asian for

the film this process reduces our race

to mere physical appearance it turns our

culture and community into a costume

Scarlett Johansson goes home at the end

of the day and goes back to being white

I don’t have CGI creating all of this

here and I know it’s difficult to

believe but yellow face and whitewashing

sent a very subtle message that Asians

aren’t wanted in Western culture and

that Asian visibility isn’t important of

to carry out in our own stories on one

hand Hollywood producers do this for

economic reasons at the end of the day

the entertainment industry is a business

and so by attaching a list actors to

movies they’re going to maximize revenue

and unfortunately there aren’t that many

a-list Asian actors but because of the

scarcity of roles in the first place

it’s not as if we can spare those parts

so by casting an Asian

one of those a list Asian rolls you

could possibly ignite a new non-white

star and by refusing to do this

Hollywood just maintains the cyclical

problem right how are we supposed to

have a list a ssin actors if all of the

a-list Asian rolls go to Caucasian

actors it seems as if the only times

Asians are visible in the media is one

us to fulfill a stereotype and don’t get

me wrong stereotypes exist for a good

reason in media it’s a quick way to get

a reference right so you got the skater

dude the head cheerleader the football

jock and it goes back to that word

schema it’s a quick way to categorize

behavior to simplify information coming

in from your environment it’s going to

be a huge time-saver to see a skater

dude and already know that he’s gonna be

0% responsible 100% stoned but these

stereotypes get harmful when they become

about race because they’re dangerous

when all you’re seeing is the same

stereotype over and over and no other

stereotypes of that race to counteract

it we begin to start to see them as

legitimate so let’s talk a little bit

about some of the stereotypes that are

generally available for Asians for women

there is the dragon lady or a very

sexualized eroticized Asian femme fatale

there’s the tiger mom or a very

overbearing strict mother who only cares

about playing classical instruments and

getting good grades and then there’s the

rebellious asian girl with the edgy hair

streak who’s always trying to rebel

against her tiger mom and then for men

there is the kung fu master and the rest

are very emasculating too sexualized

roles like the socially inept foreigner

or the nerdy math geek and I think the

foreigner is an interesting one because

it applies both to Asian men and women

but examples of this can be seen from

mr. Yunioshi from Breakfast at Tiffany’s

the character long Duk dong from sixteen

Candles the amazing yen from Ocean’s

eleven but I like to use the example of

2016 Suicide Squad the character katana

is a Japanese character who in the movie

only speaks in Japanese

and her disdain for criminals just

distances herself from the from the rest

of the team and the rest of the main

cast and don’t get me wrong it was great

to see an Asian visible in a superhero

movie but this character had no depth

she had no real backstory and so this

sort of highlighted the notion that she

was an outsider or another and that’s

exactly what this foreigner trope does

it reinforces the notion that Asians

don’t belong that no matter what our

culture is where we come from what our

stories are we’re not American because

of the way that we look and that’s not

just for Asian Americans but for Pacific

island Americans Latino Americans

Hispanic Americans a wider United States

has promised American citizenship on

whiteness and stereotypes like this

don’t help the problem isn’t just with

these stereotypes the problem is that

these characters are only these

stereotypes there’s no depth these very

narrow representations of characters

maintain the schemas that compose those

scary stereotypes they don’t expand upon

the range of behaviors available for

Asians on TV but reinforce the existing

ones that are already associated with us

and so these misrepresentative images

create misleading one-dimensional

simplified characters that make it

difficult to believe that asians can’t

be any character with any personality by

serving as a venue for reinforcing and

perpetuating these harmful stereotypes

the media plays a role in maintaining

systemic racism whether they intend to

or not Hollywood producers influence our

implicit biases by excluding Asians in

media through processes such as

whitewashing or yellow-faced or by only

casting them in very stereotypical roles

as humans we unconsciously engage in a

series of complex cognitive processes

that allow us to analyze and quickly

react to incoming information from

our environment the way Asians are

portrayed in media shape those schemas

and this categorization of behavior

influences every aspect of our cognition

in our day-to-day interaction we

automatically access the information

embedded in those schemas to draw

inferences and make predictions about

the people from their race you’d be

surprised at how many people say things

to me like you’re really attractive for

an Asian guy or you know I don’t usually

go for Asians but you’re the most

attractive one I’ve ever seen it

obviously sounds like I’m trying to do a

shameless plug here I’m not

but Asian men are very rarely portrayed

in media as romantic leads and that

definitely has an effect on the way that

we’re seeing and it’s important to note

that the way the Asians are portrayed in

media does not cause racist behavior but

by being exposed to these stereotypes

and only these stereotypes it influences

how we perceive the world around us and

thus the media becomes a power in how we

develop racial meanings and attitudes if

this issue is not confronted producers

directors and writers will become

comfortable with the

under-representation of marginalized

groups in media allowing processes like

whitewashing to continue the media

shapes our worldview and by shaping an

individual’s worldview is shaped Society

by refusing to use their position of

influence for social good film industry

insiders are complicit in maintaining a

racist system but there are some things

that we can do to fix the problem as an

audience we can implore for dynamic

empowering versatile roles that are

representative of not just the Asian

community but for the black community

the Latino community the lgbtq+

community in media outlets such as film

television or the news it’s important to

recognize the glass ceiling that exists

not just for Asians but for other

marginalized groups of people and

minorities in

Media so that we can band together

voiced concerns and invoke change and

this works in August 2017 English actor

ed skrein was cast in the role of Ben de

mio a Japanese American character for

the 2019 reboot of Hellboy but following

numerous complaints of whitewashing from

fans on social media accounts screen

voluntarily dropped out of the role in

order for it to be appropriately cast a

month later Korean American actor Daniel

Dae Kim was cast in the role so by

learning about these issues and the

effects that they have were able to

speak out against injustice –is and

inequalities that marginalized groups

face it’s important to recognize the

paradigm of television has a powerful

medium for these groups to have a voice

so we should demand for roles and

stories that China spotlight on what

sets us apart what makes us unique and

celebrate those differences so that we

can have empowering well-rounded

characters that are representative of

everyone thank you [Applause]

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