[Music]
I used to start by saying hello
internet here not so much because you are there
not only you but also those who are there
they are watching from online and that there
they will concern me
worse for them so registered if
you are seeing me registered below
there is the comment box left a
comment
having said this, I have to talk about something
particular we do not end up in lightness al
contrary we end maybe a little heavy of
a sort of shared secret aside
of an entire market that
online advertising in general
we do not speak in which we managed to
speak only in the last months and it is
important to understand all of ours
history starts with a particular term
creator the creator of content like
that ietro is affirming maybe not
you have yet heard from many in
you’ve actually heard some gods say
creators youtuber the influencers i
blogger all those people who have
created a new media
if you have children and probably
the greater part
of the entertainment of which the
they benefit is not made by one
television is not made from a movie
some things are serious but the fact from
content generated by and for some
users
the creator the flu youtuber
instagram air are jobs for everyone
the effects were in fact successful
create a complex ecosystem that you bring
monetary benefit to the platform that
hosts them
and to them that instead become promoters
of themselves the vehicle is always that
advertising advertising that
advertising in which the contents that they
they create become part of a catalog
which is offered to advertisers
advertising and before the end of the
movies and under their photographs
find advertisements for a series of
advertising investors
this
a mechanism is moving a thread
perverse in a full world e
completely overflowing with this
type of content
the goal is to win on something that is
the worst thing at the moment
your attention is online
time
you have a limited number of hours from
devote to this thing to win
in this race you have to
choose to excel in what in content
that sometimes we excel in skill
sometimes yes but like in the races every now and then
someone uses methods not really
Orthodox to win
there is also a digital doping on
digital doping is given for taking
of the arguments that you already know that there
they are unfortunately interested in beings
humans are beautiful people used to say
luca before but in the basic drives not
I’m so beautiful people are two
the great drives eros and love thanatos
and death life drive is said and
death drive are very names
beautiful to say then things that much
beautiful are not all sex nudity
the part of the sexual sphere in
any reason from the curiosity of
based on completed sex and on the other
part death violence aggression
we have a visceral love to see
someone who gets hurt we have love
visceral in spasmodically watching
the executions
we want to see violence in the TV series
we want to see the violence we want
follow the verbal violence that everything
this creates a greater vicious circle
is the screamed content the greater is the
the amount of pornography is greater
quantity of questionable contents
the greater the curiosity the greater the
more curiosity are the
The greatest views are the
views
the revenue that is funny
and funny because because in reality
with this mechanism we urge the
creation we encourage the creation of
content that we know well to
companies do not make the funny thing is that a
encouraging them are often great
brands in this perverse circle
we know that at some point something must
happen because all this is assembled and
in the meantime the deafening thing is the
silence of the market because it is known that
there are those types of content the game
the word in this case that all the
platforms use is a problem
marginal
already because on hundreds of billions i
content and true we are talking about
percentage points but marginal that yes
self- fuel that car feeds the fact
to propose more and more contents
violent more and more explicitly
sexual and meanwhile say everything goes
well I assure you investor
advertising that mine is one
safe platform and from there we are
seeing the asteroid but far away
keep coming
the asteroid confiscates with one thing
particular with that strange name to little
lasts crasis between two words advertising and
the apocalypse gives little lips is a phenomenon
which starts at the end of last year
beginning of this year on a particular
platform I will not make platform names
because no matter the problem was born on
a particular but it makes no sense to do
bashing of this we are talking about
something of the market not one
platform in particular and I do not want to
that this my story of 20 in
something ad personam I perceived as
such
on this platform one notices one
certain point that for example the contents
terrorists have wonderful ones
banner of advertisers
already
the marginal possible case remember
the problem is marginal and it is the word
marginal because it does not only mean that
it is reduced but it is that it is marginalized
you do not wake up in this part
jumps out however as usual from the
single episode
digging out of the rotten and the bar
there are thousands of thousands
of racist content that they praise
the white supremacy that praise the
to the historic Nazis, negationists
content that is bad for society but
that they have some flashy bank they knew
even before I did the first
reports to the same platform a
half of 2009 saying that there were gods
sites with child pornography content
they had wonderful banners but not
it’s quite noise you remember
marginal this time changes something
this time what changes changes that
major advertising investors and
customers verizon mates color at mcdonald
royal mail facebook decide to
completely remove the investment
advertising from the platform e
Look how strange when they are tens
if not hundreds of millions of euros
taken away in advertising the problem
marginal does not become more marginal and there
it moves you start saying good i
brand have it at all an ethical thing but
let’s not make fun of us
seven adults are adult we are vaccinated
more or less all thanks to God
every reference is purely
intentional did not do it because
they are beautiful people they have done for
something that is my work of all
days in the company that I manage and the
reputation is what reputation is
a perception that has to do with
what they say about you and when
someone in the newspapers starts telling you that
the goofy society finances terrorism
that the goofy company finances the
neo-Nazism that the goofy society finances
pedophilia
and then you stop and start saying no
wait a second
so things can not go
obvious once again when you
tell these things
always returns the usual face understands
it’s a marginal problem already and he smith
that says google high charge in this
case but again not
focus on the company
focus on the market
of advertising and on some of them
more simply because it affects more
nell in the total advertising we will have to
tighten up our thumbs policy
increase the manual analysis a little bit
i think it’s gonna be ok everything will go
well now if there is one thing I learned
in twenty years in which he works in the digital world
and that when you make such statements
they usually bring bad luck is a constant
universal and so it is also here because here
start talking about trust
start talking about the fact that you have
proposed content
and at this point you know that there is something
that does not go into your process
approval and sold as normal
the great analysis of large expenditure is taken away
of artificial intelligence in the
meanwhile there are a few of those in it
military jargon are called
collateral damage and it’s the cute term
to say when you kill civilians in
means to the military that is in the meantime
they are monetized, that is, they are removed
advertising not only to those really
violent but for example to radio newspapers
who talk about neo-Nazism like you do
distinguish who you speak neo-Nazism
by inciting them to the top you can not and therefore
a bit of collateral damage but in the
meanwhile you realize that the problem does not
it’s so small you remember we were
around March of this year but about
a month ago it turns out that another great one
package sold as wonderful with
punctuating the little hearts icons
wonderful is not one of these parts
one of those who has more money from
invest
are the areas dedicated to
children there are applications that
they are exactly made for kids not
they have all the contents assure you
that have the contents that are good for
the children and it is enormously profitable
because it is profitable
because that kind of application ad
example are dates are used being
made for children incidentally by gods
children who are not used to
go ahead in advertising a
cancel advertising a habit of
to have it before you as if it were a means
television and see large quantities
this means many minutes of
display means a lot
views means a sea of
money
absolutely yes and part of another
big problems that is called elsag
and what you see behind is a frame
one of those movies where in the hilt
princess disney is totally foreign
from all this unfortunately the first ones
content that will have been found e
poured right on what was the
star has read of the moment is blood
they are torn tooth here is done
violence you remember eros and thanatos
both work also in children the
child searches those things with curiosity
that are normally forbidden and
normal but on that platform e
contents were there and there were two
different types one worse than the other one
to monetize on children
and then he starts to have the fake peppa
pig to which the worst things do
of the universe violence abductions
killings from the decapitated papigons in
content for children you remember
we are talking about the contents that one
platform told you that they were ok for
of children up to three drinking popes
bleach
the first thing you would like to show to
your children do not see how to drink
bleach
but you always remember a problem
marginal marginal so marginal
that are about 50 thousand channels that come
removed and over 2 million videos and
as always as before
when you go check to dig
when you think you have found the evil
so you’re often just scratching it
it costs because above this there are
a number of other content there are
a series of films that sexualise i
kids and hosting millions of
comments from pedophiles who say that
what would they do to that child in that
particular movie of gymnastics
artistic where the close up where the
zoom in. I’m not exactly where you are
aspects that are on a film of
artistic gymnastics of children
prepubertal also in this case l is
marginal are only 150 thousand videos that
they have been removed
in this case and over 650,000 videos
additional to which it has been disabled
the ability to comment and here and here
we have to stop a second and we have to
start asking us questions
the first of this question to do
with an important word that is
responsibility the responsibility of a
market that of advertising
here we are not talking about
legal responsibility removed from the middle
that contents are not loaded from
this platform for some
jurisdictions do not even have
the obligation of what is called
the initiation of surveillance ie
check what’s there to host them
to have them on the platform
if someone has marked it from them they remove it
but we want to ask ourselves if instead one
minimum of responsibility is when not
only guests but decide voluntarily
to monetize them, that is, to profit
because you remember it takes you money who
it makes movies but about half end
in the hands of the platform when you decide
monetize we want to talk about the
responsibility to say you have a
content inventory 6 secure and
when it is not we want to talk about the
responsibility of those who tell you that they are
movies for children and non-children
are the returns the word of the marginal
it’s true technically it’s absolutely true
in the large quantity they are few but
when those few are millions
then maybe it ‘s time to
make a brave choice to say that
maybe it was not held by law but
this marginal thing becomes one loses
what is important becomes one
priority because it is a question of
priority is not that the platform a
pleasure
I’m really convinced but I do not know not for
flattery
I am convinced that nobody has
interest in hosting the contents
pedophiles are convinced that no one has
nice to host that kind of
content the problem is that it remains the
Mar China since marginal should
become my priority priority for
so many reasons prioritize why it is
necessary someone will try is there
will certainly try in the coming months
to tell you that it is difficult and almost
impossible
it is already impossible to find all those
that are definitely related to those not
it is impossible to find a lot of
contents and in the meantime to monetize them
you will see what to do because the
problem here is not that it is not possible
demonize you could you could
stop this problem immediately enough
remove monetization from all
content but look that strange
for someone who makes billions of dollars
a year touching money is much more
important that to touch the fact of doing
the right thing priority and when there
they will say that it is impossible that
artificial intelligence can not do it
do
tell that same company that no more
late in the week ago the billions of
galaxies containing billions of stars
an artificial intelligence has found
a new new solar system have
discovered nobody hypothesizing in the
resistance we find a new system
wonderful solar kepler 90
complemente planets suitable for life one
of those things that make you say to the lod
science which is a facebook page that you
I advise you to follow
having said this you have found a new one
system in the universe and you tell me that not
you managed to find two million
content in your home
It makes me a tad of teasing
there is a solution well I do not know if
there is the definitive solution
some have been found one of this
very important and involves braille bart
you have a white supremacy site
he felt the home of the other it that
has lost about 1000 in recent years
advertising investors have lost them
because advertising investor has
decided to make the right choice not
just that they lost mainly
thanks, then, an initiative that yes
call sleeping giants sleeping giants
what does simple search on reporting
of users when there is a content
advertising of someone on that site e
send tweet where he says hello the name of the
brand you know you’re there is really that
your purpose is really yours
mission are those your values and
look how strange it is from the systems
they disappeared there was an old saying that
he said the most and mind us three possibilities
1 play with your attention
the attention to what happens
attention from those who pay attention to
part of the brands of brands
be careful not to be duped
be careful not to believe everything
that already has attention to where they put the
own money because apparently it’s true
that money can be used badly but
removing the lymph from the hate gets
as a result at least that of not
increase the hate circle not
I think it’s enough to cancel
hate from online
I think it’s enough to reduce it to
exponential way
attention from the platforms
because when there is a reputation for
half there is the attention also from
part of each of you
be careful to find that banner in that
place and raise your hand because why
all this is a choice
the choice of where to put the money
company
and to pursue the good or for
follow the bo because it is not bad and alone
boh your choice to decide that
brand use depending on the choice that
they take the choice of the platforms of
adapt to a changing world and the
Buddhist awareness a word
essential for me to be there
the fact of knowingly deciding on the
let you know that you have the chance
make a difference and look at that
very often it is the tweet of a single
person with a beautiful picture one
photography
if you are not able to do it
screenshot made nice pictures to yours
monitor and tweeted send on the two
saying hi big name name because
you’re there because you can not control you can do
much more differences millions of euros you
of many other people and the difference
big platforms can do it
I finish all my videos normally
with a Latin word that is summer
you are with the two Latin words
sorry
be ready you are ready for what you are
ready to make the difference because in
this case is the man who can do it
really the difference
and as always also like this time
thank you very much for listening to me and
estote parati
[Applause]
I used to start by saying hello
internet here not so much because you are there
not only you but also those who are there
they are watching from online and that there
they will concern me
worse for them so registered if
you are seeing me registered below
there is the comment box left a
comment
having said this, I have to talk about something
particular we do not end up in lightness al
contrary we end maybe a little heavy of
a sort of shared secret aside
of an entire market that
online advertising in general
we do not speak in which we managed to
speak only in the last months and it is
important to understand all of ours
history starts with a particular term
creator the creator of content like
that ietro is affirming maybe not
you have yet heard from many in
you’ve actually heard some gods say
creators youtuber the influencers i
blogger all those people who have
created a new media
if you have children and probably
the greater part
of the entertainment of which the
they benefit is not made by one
television is not made from a movie
some things are serious but the fact from
content generated by and for some
users
the creator the flu youtuber
instagram air are jobs for everyone
the effects were in fact successful
create a complex ecosystem that you bring
monetary benefit to the platform that
hosts them
and to them that instead become promoters
of themselves the vehicle is always that
advertising advertising that
advertising in which the contents that they
they create become part of a catalog
which is offered to advertisers
advertising and before the end of the
movies and under their photographs
find advertisements for a series of
advertising investors
this
a mechanism is moving a thread
perverse in a full world e
completely overflowing with this
type of content
the goal is to win on something that is
the worst thing at the moment
your attention is online
time
you have a limited number of hours from
devote to this thing to win
in this race you have to
choose to excel in what in content
that sometimes we excel in skill
sometimes yes but like in the races every now and then
someone uses methods not really
Orthodox to win
there is also a digital doping on
digital doping is given for taking
of the arguments that you already know that there
they are unfortunately interested in beings
humans are beautiful people used to say
luca before but in the basic drives not
I’m so beautiful people are two
the great drives eros and love thanatos
and death life drive is said and
death drive are very names
beautiful to say then things that much
beautiful are not all sex nudity
the part of the sexual sphere in
any reason from the curiosity of
based on completed sex and on the other
part death violence aggression
we have a visceral love to see
someone who gets hurt we have love
visceral in spasmodically watching
the executions
we want to see violence in the TV series
we want to see the violence we want
follow the verbal violence that everything
this creates a greater vicious circle
is the screamed content the greater is the
the amount of pornography is greater
quantity of questionable contents
the greater the curiosity the greater the
more curiosity are the
The greatest views are the
views
the revenue that is funny
and funny because because in reality
with this mechanism we urge the
creation we encourage the creation of
content that we know well to
companies do not make the funny thing is that a
encouraging them are often great
brands in this perverse circle
we know that at some point something must
happen because all this is assembled and
in the meantime the deafening thing is the
silence of the market because it is known that
there are those types of content the game
the word in this case that all the
platforms use is a problem
marginal
already because on hundreds of billions i
content and true we are talking about
percentage points but marginal that yes
self- fuel that car feeds the fact
to propose more and more contents
violent more and more explicitly
sexual and meanwhile say everything goes
well I assure you investor
advertising that mine is one
safe platform and from there we are
seeing the asteroid but far away
keep coming
the asteroid confiscates with one thing
particular with that strange name to little
lasts crasis between two words advertising and
the apocalypse gives little lips is a phenomenon
which starts at the end of last year
beginning of this year on a particular
platform I will not make platform names
because no matter the problem was born on
a particular but it makes no sense to do
bashing of this we are talking about
something of the market not one
platform in particular and I do not want to
that this my story of 20 in
something ad personam I perceived as
such
on this platform one notices one
certain point that for example the contents
terrorists have wonderful ones
banner of advertisers
already
the marginal possible case remember
the problem is marginal and it is the word
marginal because it does not only mean that
it is reduced but it is that it is marginalized
you do not wake up in this part
jumps out however as usual from the
single episode
digging out of the rotten and the bar
there are thousands of thousands
of racist content that they praise
the white supremacy that praise the
to the historic Nazis, negationists
content that is bad for society but
that they have some flashy bank they knew
even before I did the first
reports to the same platform a
half of 2009 saying that there were gods
sites with child pornography content
they had wonderful banners but not
it’s quite noise you remember
marginal this time changes something
this time what changes changes that
major advertising investors and
customers verizon mates color at mcdonald
royal mail facebook decide to
completely remove the investment
advertising from the platform e
Look how strange when they are tens
if not hundreds of millions of euros
taken away in advertising the problem
marginal does not become more marginal and there
it moves you start saying good i
brand have it at all an ethical thing but
let’s not make fun of us
seven adults are adult we are vaccinated
more or less all thanks to God
every reference is purely
intentional did not do it because
they are beautiful people they have done for
something that is my work of all
days in the company that I manage and the
reputation is what reputation is
a perception that has to do with
what they say about you and when
someone in the newspapers starts telling you that
the goofy society finances terrorism
that the goofy company finances the
neo-Nazism that the goofy society finances
pedophilia
and then you stop and start saying no
wait a second
so things can not go
obvious once again when you
tell these things
always returns the usual face understands
it’s a marginal problem already and he smith
that says google high charge in this
case but again not
focus on the company
focus on the market
of advertising and on some of them
more simply because it affects more
nell in the total advertising we will have to
tighten up our thumbs policy
increase the manual analysis a little bit
i think it’s gonna be ok everything will go
well now if there is one thing I learned
in twenty years in which he works in the digital world
and that when you make such statements
they usually bring bad luck is a constant
universal and so it is also here because here
start talking about trust
start talking about the fact that you have
proposed content
and at this point you know that there is something
that does not go into your process
approval and sold as normal
the great analysis of large expenditure is taken away
of artificial intelligence in the
meanwhile there are a few of those in it
military jargon are called
collateral damage and it’s the cute term
to say when you kill civilians in
means to the military that is in the meantime
they are monetized, that is, they are removed
advertising not only to those really
violent but for example to radio newspapers
who talk about neo-Nazism like you do
distinguish who you speak neo-Nazism
by inciting them to the top you can not and therefore
a bit of collateral damage but in the
meanwhile you realize that the problem does not
it’s so small you remember we were
around March of this year but about
a month ago it turns out that another great one
package sold as wonderful with
punctuating the little hearts icons
wonderful is not one of these parts
one of those who has more money from
invest
are the areas dedicated to
children there are applications that
they are exactly made for kids not
they have all the contents assure you
that have the contents that are good for
the children and it is enormously profitable
because it is profitable
because that kind of application ad
example are dates are used being
made for children incidentally by gods
children who are not used to
go ahead in advertising a
cancel advertising a habit of
to have it before you as if it were a means
television and see large quantities
this means many minutes of
display means a lot
views means a sea of
money
absolutely yes and part of another
big problems that is called elsag
and what you see behind is a frame
one of those movies where in the hilt
princess disney is totally foreign
from all this unfortunately the first ones
content that will have been found e
poured right on what was the
star has read of the moment is blood
they are torn tooth here is done
violence you remember eros and thanatos
both work also in children the
child searches those things with curiosity
that are normally forbidden and
normal but on that platform e
contents were there and there were two
different types one worse than the other one
to monetize on children
and then he starts to have the fake peppa
pig to which the worst things do
of the universe violence abductions
killings from the decapitated papigons in
content for children you remember
we are talking about the contents that one
platform told you that they were ok for
of children up to three drinking popes
bleach
the first thing you would like to show to
your children do not see how to drink
bleach
but you always remember a problem
marginal marginal so marginal
that are about 50 thousand channels that come
removed and over 2 million videos and
as always as before
when you go check to dig
when you think you have found the evil
so you’re often just scratching it
it costs because above this there are
a number of other content there are
a series of films that sexualise i
kids and hosting millions of
comments from pedophiles who say that
what would they do to that child in that
particular movie of gymnastics
artistic where the close up where the
zoom in. I’m not exactly where you are
aspects that are on a film of
artistic gymnastics of children
prepubertal also in this case l is
marginal are only 150 thousand videos that
they have been removed
in this case and over 650,000 videos
additional to which it has been disabled
the ability to comment and here and here
we have to stop a second and we have to
start asking us questions
the first of this question to do
with an important word that is
responsibility the responsibility of a
market that of advertising
here we are not talking about
legal responsibility removed from the middle
that contents are not loaded from
this platform for some
jurisdictions do not even have
the obligation of what is called
the initiation of surveillance ie
check what’s there to host them
to have them on the platform
if someone has marked it from them they remove it
but we want to ask ourselves if instead one
minimum of responsibility is when not
only guests but decide voluntarily
to monetize them, that is, to profit
because you remember it takes you money who
it makes movies but about half end
in the hands of the platform when you decide
monetize we want to talk about the
responsibility to say you have a
content inventory 6 secure and
when it is not we want to talk about the
responsibility of those who tell you that they are
movies for children and non-children
are the returns the word of the marginal
it’s true technically it’s absolutely true
in the large quantity they are few but
when those few are millions
then maybe it ‘s time to
make a brave choice to say that
maybe it was not held by law but
this marginal thing becomes one loses
what is important becomes one
priority because it is a question of
priority is not that the platform a
pleasure
I’m really convinced but I do not know not for
flattery
I am convinced that nobody has
interest in hosting the contents
pedophiles are convinced that no one has
nice to host that kind of
content the problem is that it remains the
Mar China since marginal should
become my priority priority for
so many reasons prioritize why it is
necessary someone will try is there
will certainly try in the coming months
to tell you that it is difficult and almost
impossible
it is already impossible to find all those
that are definitely related to those not
it is impossible to find a lot of
contents and in the meantime to monetize them
you will see what to do because the
problem here is not that it is not possible
demonize you could you could
stop this problem immediately enough
remove monetization from all
content but look that strange
for someone who makes billions of dollars
a year touching money is much more
important that to touch the fact of doing
the right thing priority and when there
they will say that it is impossible that
artificial intelligence can not do it
do
tell that same company that no more
late in the week ago the billions of
galaxies containing billions of stars
an artificial intelligence has found
a new new solar system have
discovered nobody hypothesizing in the
resistance we find a new system
wonderful solar kepler 90
complemente planets suitable for life one
of those things that make you say to the lod
science which is a facebook page that you
I advise you to follow
having said this you have found a new one
system in the universe and you tell me that not
you managed to find two million
content in your home
It makes me a tad of teasing
there is a solution well I do not know if
there is the definitive solution
some have been found one of this
very important and involves braille bart
you have a white supremacy site
he felt the home of the other it that
has lost about 1000 in recent years
advertising investors have lost them
because advertising investor has
decided to make the right choice not
just that they lost mainly
thanks, then, an initiative that yes
call sleeping giants sleeping giants
what does simple search on reporting
of users when there is a content
advertising of someone on that site e
send tweet where he says hello the name of the
brand you know you’re there is really that
your purpose is really yours
mission are those your values and
look how strange it is from the systems
they disappeared there was an old saying that
he said the most and mind us three possibilities
1 play with your attention
the attention to what happens
attention from those who pay attention to
part of the brands of brands
be careful not to be duped
be careful not to believe everything
that already has attention to where they put the
own money because apparently it’s true
that money can be used badly but
removing the lymph from the hate gets
as a result at least that of not
increase the hate circle not
I think it’s enough to cancel
hate from online
I think it’s enough to reduce it to
exponential way
attention from the platforms
because when there is a reputation for
half there is the attention also from
part of each of you
be careful to find that banner in that
place and raise your hand because why
all this is a choice
the choice of where to put the money
company
and to pursue the good or for
follow the bo because it is not bad and alone
boh your choice to decide that
brand use depending on the choice that
they take the choice of the platforms of
adapt to a changing world and the
Buddhist awareness a word
essential for me to be there
the fact of knowingly deciding on the
let you know that you have the chance
make a difference and look at that
very often it is the tweet of a single
person with a beautiful picture one
photography
if you are not able to do it
screenshot made nice pictures to yours
monitor and tweeted send on the two
saying hi big name name because
you’re there because you can not control you can do
much more differences millions of euros you
of many other people and the difference
big platforms can do it
I finish all my videos normally
with a Latin word that is summer
you are with the two Latin words
sorry
be ready you are ready for what you are
ready to make the difference because in
this case is the man who can do it
really the difference
and as always also like this time
thank you very much for listening to me and
estote parati
[Applause]
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