tequila may look like many other sleepy
little towns as locals passed the time
in this quiet central Mexico City of
35,000 but not far from the town square
is one of the most recognizable company
names in business the headquarters of
jose cuervo tequila we began producing
tequila in 1758 even though it wasn’t
until 1795 when the king of Spain cattle
of the fourth gave us the permit to
produce and sell tequila and that’s when
we consider the birth of Costa Cuervo in
1795 unlike the slow pace of this little
colonial city the pace inside one of
Mexico’s largest companies is anything
but slow producing a whopping two
hundred thirty thousand liters of
tequila each and every day the tequila
industry is so strong around here an
estimated eighty percent of the entire
towns population lives off the income
generated from tequila production
tequila was first distilled as a drink
called cocaine by Spanish conquistadors
in the years since the tequila has
become a symbol of Mexican pride and
culture the process includes stripping
the agave plant then exposing the heart
the pineapples as they refer to them are
then steamed inside giant ovens for as
long as three days the next step is
extracting the juice from the cooked
agave plant the extraction is then
brewed in giant copper kettles as
tequila doctors measure temperature
levels and monitor the alcohol balance
after the brewing process the tequila
cools off as workers constantly monitor
contents the liquor is eventually stored
in barrels anywhere from a few weeks to
several years today just about all of
the world’s tequila comes from the state
of Jalisco and especially the city of
tequila some tequila lovers say the good
was rank up there with the best liquors
in the world it represents tradition it
represents culture it represents Mexico
little towns as locals passed the time
in this quiet central Mexico City of
35,000 but not far from the town square
is one of the most recognizable company
names in business the headquarters of
jose cuervo tequila we began producing
tequila in 1758 even though it wasn’t
until 1795 when the king of Spain cattle
of the fourth gave us the permit to
produce and sell tequila and that’s when
we consider the birth of Costa Cuervo in
1795 unlike the slow pace of this little
colonial city the pace inside one of
Mexico’s largest companies is anything
but slow producing a whopping two
hundred thirty thousand liters of
tequila each and every day the tequila
industry is so strong around here an
estimated eighty percent of the entire
towns population lives off the income
generated from tequila production
tequila was first distilled as a drink
called cocaine by Spanish conquistadors
in the years since the tequila has
become a symbol of Mexican pride and
culture the process includes stripping
the agave plant then exposing the heart
the pineapples as they refer to them are
then steamed inside giant ovens for as
long as three days the next step is
extracting the juice from the cooked
agave plant the extraction is then
brewed in giant copper kettles as
tequila doctors measure temperature
levels and monitor the alcohol balance
after the brewing process the tequila
cools off as workers constantly monitor
contents the liquor is eventually stored
in barrels anywhere from a few weeks to
several years today just about all of
the world’s tequila comes from the state
of Jalisco and especially the city of
tequila some tequila lovers say the good
was rank up there with the best liquors
in the world it represents tradition it
represents culture it represents Mexico
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