What Steve Jobs learned from Intel about ADVERTISING – Steve Jobs Interview

you
we have the Apple one which we sold
about 200 of and we that the key thing
about that product was we learned we had
it you know 50 percent right but we we
got we cut our teeth we figured out what
what how’d it make the next big jump we
learned a lot from the market about what
they wanted and that really was what
made the Apple to such a giant success
and that was our first real success and
we launched that in 1977 at the West
Coast computer fair in April and that
went on to sell you know I don’t know
maybe 10 million units over its lifetime
it was the first really successful
personal computer by a mile and it
wasn’t till till later on actually after
we launched the Apple 2 in April
probably in the fall of that year I
realized we needed to do some
advertising and so I was looking in in
technical journals and and the company’s
advertising caught my eye which was
Intel’s so I called up Intel and asked
them who did their advertising they said
Regis McKenna I said what is a Regis
McKenna
that’s a person so we I went over to
Regis isn’t the first time I walked in
there he almost kicked us out but he
eventually took us on as a client and so
he was involved very early on Fred hor
came on and maybe 2 years later