people want is they want to be happy
okay you can’t be happy without a
purpose and you can’t have a purpose
that’s not measurable and if you have a
purpose and it is measurable and you
can’t achieve it you’re not gonna be
happy you know good morning to everybody
how’s everybody doing so good to see you
on whatever day this might be whatever
day it might be is it Wednesday is it
dirty I don’t know what it is it doesn’t
really matter
somebody made up what it was gonna be
called so I’m like man they can make up
words and days numbers assembles all
these things mean something different
than other people you know today it’s
Wednesday in America and it’s know
Australia is probably still Tuesday
but that’s not what I’m here to talk to
you about today I’m here to talk to you
about why you have to stay motivated why
you have to stay motivated okay
I mean all the time oh yeah jacked up
completely before you can even take
actions okay like you gotta get super
jacked all the time why cuz look man if
you’re not excited all the time you’re
just not gonna be in like I want to run
my car into the ground okay like I’ll
tell you a story I was I had a birthday
years ago in Los Angeles idea maybe it
was six seven years ago and this couple
thought me just you would know him
they’ve done a lot of TV
but I don’t want to drop your name just
create a little mystery there and they
bought me this wonderful little racecar
it’s a you know one of those model race
cars you can drive it around you it’s a
remote control it’s probably four or
five thousand dollars and I was so blown
away with the president I was like dude
is this really badly and I got really
excited about it right they’re like yes
yours can I do anything I want with it I
took it out of my tennis court in LA and
I drove that thing around around in
circles and hit walls ran it into posts
ran it into steps
ran it into the house until I had
completely destroyed
the car took me about 20 minutes I took
that present they gave me and totally
obliterated it now
what does that have to do with anything
I’ll tell you what dude that’s the kind
of freedom you want man you want the
kind of freedom or you tear the Machine
up CC for me I want to be motivated all
the time I want to be excited all the
time I love listening to your streams I
love good coming in listening to one of
your streams and somebody saying dude I
did this and this happened I love
hearing those stories about people that
it went from nothing to something I
don’t like I don’t like the stories
where people rip people off I don’t like
the story where the guy gets famous
because he went out and ripped people
off for you know millions of dollars and
then starts a career and says he’s
turning his life around but it still
hadn’t paid the people back I don’t like
the stories I like the motivation
stories I like the Will Smith story
where he’s making four or five hundred
phone calls a day and he finally gets
through a lot I like the wall street the
story but Charlie Sheen’s making phone
calls and he finally gets into the guy I
don’t like the part where he goes bad
see I’m not going bad I’ve been doing
this 32 years did I’ve had one lawsuit
in 32 years okay it was completely
frivolous it’s because I got it I got
hooked up with the wrong people
and I can just tell you from personal
experience I had a divorce I was married
for one year had a divorce it wrecked me
man it was like wow you want to stay
motivated okay anybody that tells you
not to stay motivated look you’re not
gonna take action you’re not gonna turn
it around you are not going to take the
actions you need to take until you get
super jacked up every day and learn how
to build that muscle of motivation now
certainly you need skills no doubt about
it everybody knows that come on man we
all know I need skills I got to know
what I’m doing I got to know what I’m
gonna say I posted a video this morning
on YouTube it’s an unedited unscripted
phone call I was in the Internet
Department in my office I took a phone
call cuz nobody else answered the phone
so I was livid answered the phone you’re
not gonna even believe this call when
you watch this call go down I’ve taken
an incoming customer call I don’t know
what it’s gonna be
and I basically answered the call hey
cuz I’m motivated jack but my skills are
so grooved in like I have no attention
on really the call I’m not fixed on a
scrip or a pitch or I have my my my
skills are so grooved in that I’m able
to be free and be myself and do almost
anything like when you hear this call
when you watch this call you can find it
on my Facebook page this morning it’s a
link to YouTube but grant cardone
I think it’s Grant Cardone fan page on
was a completely unscripted unedited
untouched a video where this guy calls
up and I said hey what can I get you I
mean you’re never gonna believe you
liked it there’s no way I could treat
anybody like that of course not
you can’t treat anybody like that
because you have not been staying
motivated at high enough levels every
day to get used to your to this thing
right to this to this almost obsessive
compulsive made manic Cece a guy told me
once he’s like dude I think you’re manic
did I think you’re freaking okay I think
you’re freaking little man you think I’m
a manic I think you’re depressed you
think I’m a mannequin I think you what
else you want to do here okay look you
don’t know dude what if what if what if
I could actually stay motivated
90% of the time what if I could act will
change like like okay I’m gonna be
excited now no matter what’s happening
okay I’m losing deal after deal after
deal after deal no matter how good I do
it I’m just I’m in this moment where
everything’s going bad for two or three
or four days or three weeks or man what
about a couple years dude not that years
that were bad a commedia how you doing
buddy I’ve had years that were awful
okay weeks months from the age of 15 to
25 it was an awful existence for me I
wish I knew at that time dude I didn’t
these skills I need a motivation I need
a discipline I needed the ability to
wake up motivate it every day turn it on
when I wasn’t stay up late be motivated
when I’m losing deals getting deals dude
skills don’t matter if you’re not
freaking motivated
so whatever you can go wherever you can
go to get a little freaking fuel man
it’s just a little fuel it’s just a
little bit okay yeah I can do this look
I went from me and worth nothing to in
my career I’ve made hundreds of millions
not just made hundreds of millions of
dollars I’ve kept hundreds of millions
of dollars so you know to keep that much
money you got to be doing something
right over long periods of time when you
meet somebody has done that I didn’t go
public I didn’t sell stock on Wall
Street you know no I never got paid 25
million dive never been paid a salary in
my life it’s well I guess I’m Pat was
paid a salary when I was one month when
I was 28 years old so you know these
guys on Wall Street that run these big
companies the Carly fiorina’s that
worked for hewlett-packard ran it into
the ground she was making 30 million
dollars a year man
30 million a year okay because she got
that big push job with 40,000 employees
good for her man good for her
it’s not how I made my money that’s all
I’m saying so look you got to get
excited you got to get excited and Jared
what’s up Jared Jared plant guys I don’t
know if you know this but Jared glandt
told me to quit running the special he’s
told me three times the more he tells me
the more I want to run we put this
special on my site card on University
comp large slash holiday
Cornell University Concord slash
holidays a $13,000 program and we put it
up for nine hundred ninety five dollars
so Jarrod says hey man you gotta quit
running that guy
we got companies calling me freaking out
yeah that’s your problem
I’m helping lots of people okay so then
he called hey Clearwater Florida how you
doing buddy and then he calls me again
hey great you gotta eat and tell me I’m
begging you man I’m getting so many
phone calls from companies that pay this
thirty grand for the program and we’re
selling it to nine ninety five for
individuals he’s like you got to stop it
I said not only am I not gonna stop it
Jarrod I’m gonna add another program I’m
gonna give people that sign up before
before Christmas Eve I’m gonna give them
the cold call program Pensacola what’s
up I’m gonna give them the cold call
program dude that’s $1,500
Jared cherry calls me back man please
man I’m telling you man I’m getting
cause I said dude you need to figure out
what to do on the corporate program to
up that program so those guys don’t have
a problem cuz let me tell you what I’m
doing I’m gonna give them it for nine
ninety five I’m gonna give it to them
for one year for nine ninety five I’m
gonna give them the cold call program
and I’m gonna give them a webinar every
month when they sign up before Christmas
Eve Orlando how you doing man I love to
laugh dude I love to get motivated I
love to market I love to pitch I love to
promote don’t you and if you’re not
gonna be frickin jacked-up when you do
it you know I remember meeting the car
dealer years ago Larry Van tal this guy
was the highest motivation guy I’ve ever
met in my life I don’t know what he just
sold his company for I don’t know three
or four billion maybe five billion
dollars this guy could grab your hand
put it didn’t matter when you met him
ten o’clock at night ten o’clock in the
morning where it didn’t matter if it was
in a bar or in a car dealership it
didn’t matter whether
was in a grocery standard the guy would
never see motivations by it all in
yeah we all know I got to do something
dude I gotta brush my teeth I got to
take a leak
I got to make the call I got to drive
the car
but who are you I mean look around look
around in the world name I just got just
got noticed the first 10 just count to
10 10 people today that you run across
you get within three feet of ten people
and I want you to rate them on a scale
from one to two you know ten day and
they’re like super objective right now
give me a ten right now give me an eight
anyway right it doesn’t really matter
what you give me what what am I feeling
inside but you go out and meet these
people in the day watch how few people
even look at you
watch how few people say hello to you
watch when they do say hello how
depressed and down they are okay look
look at people look at people and just
just see if there’s any freaking glitter
in her eyes you know any excitement
what’s their smile like is there any pop
is there any stars baby like like what
is it man
look the whole freaking world is average
we have been reduced to to a damn
medicine Society four billion
prescriptions of drugs last year just in
America
four billion you understand that is 12
prescriptions
I’m sorry thirteen prescriptions for
every individual in America you think we
got a gun problem Willie got like 300
million guns we got a gun for every
person we got 12 to 15 prescriptions for
every
living human registered in America that
includes the babies man I mean that’s
every number that’s a freaking
ridiculous
you got people walking around robots
lithium going through their bodies
lithium is a metal man okay if I put a
metal in your breath bloodstream right
now I’m a slow everything down what are
these other drugs Prozac okay these are
class five narcotics more dangerous
they’re spend they’re created they’re
manufactured you think I’m not freaking
motivated did I motivate you tell me
about kids getting drugged you tell me
about kids getting drugged I’m motivated
you tell me about some crook some guy
ripping off people in Wall Street okay
and then and then and then wants to make
a career out of speaking to people after
he ripped a bunch of you that I get
freakin motivated I’m like dude that’s
wrong there’s no way I would send that
cat a nickel all right you show me some
one of these speakers that has one
employee and he’s telling people how to
grow business and how to hire people I
get freaking motivated man this is
criminal it’s criminal
you know you sell me somebody doing the
same old thing over and over and over
and over dude I don’t like that I don’t
like in Justices I don’t like people
that are ripping people off I don’t like
charlatans I don’t like people stealing
you know I get excited man you know
you show me – you show me a guy you show
me Isis going out killing people do you
know what I did I get motivated first
thing I do is I go gun up okay I see I
see these whacks going into schools
killing kid kids and these soft targets
I get motivated do you know what I do I
get motivated first thing I do is I get
motivated you understand what I’m saying
everything I look at for me is
motivation everything I watch TV I get
motivated i watch politicians i watch
mark Rubio can’t pay his bills
i watch Carly Fiorina talk about she’s
gonna be better in the White House
because she’s a woman
i watch Hillary lie to the public the
way she does dude I get motivated
TUC not to ever vote for another
politician again I vote I’m going to the
DIMM I’m going to the post I boat
against these jacks so you know my dad
died when he was 52 years old that
motivates me my mom my mom lived in a
state of almost poverty poverty fear and
she had money good Apple how sick is
that you have money and you’re terrified
did that motivates me I’m like I ain’t
living that life dude I’m gonna get so
much freakin Bank I’m gonna get so much
paper I’m gonna get that you money
so I don’t have to do business with some
wack I don’t want to do business with
okay I don’t I get to say whatever I
want when I want how I wanted that
motivates me man you guys better find
something to get motivate about I’m not
talking about I’m talking about freaking
sick motivation where you’ll run through
walls run over the enemy okay
dominate the competition if there is any
left yeah
baby that’s what I’m talking about when
you market and promote long after
everybody the haters have said all he
markets and promotes too much and they
start admiring you for your marketing
promotion yeah no apologize to anybody
every stream I get on I tell you about
my special I never apologize to anybody
anybody that has a problem with me
marketing and promoting needs my program
because clearly you don’t understand how
much you got to say something to get
people that aren’t motivated to do
something see some of you are hearing
this message for like the freaking tour
20th time finally you’re like you know
what I need to go do that thing Cardone
University com4 slash holiday I promise
you tomorrow okay you’re gonna go try to
pull the trigger on this thing on
Christmas Day and you’re gonna see era
dead link you can’t buy for 9.95 anymore
so you guys are still in that thing
you’re getting a $13,000 individual
tuition
okay I’m gonna launch this full-blown
next year for 13 grand
it’s cheaper than Carnell is cheaper
than Harvard is cheaper than any
business school any Community College
you can go to it’s cheaper than that
Hill the book so cost your freakin two
grand chemistry book that big cost you
$139 this thing’s nine ninety five right
now okay Christmas Day it’ll be over
you’re gonna go and you’re gonna go in
there you’ll be dead link and you’re
gonna be like goddamn I can’t believe I
didn’t do it do you know why you didn’t
do it because you don’t believe in you
because somebody crawled up in your
and told you couldn’t do it you know
you’ve had years and years of people
saying you can’t do it you don’t need to
make money just relax take it easy
settle down get a wife get some kids
you’re gonna be happy get an education
get a job do you you you and I have been
banged so hard for so long
you should listen to motivation every
day and with that motivation that you’re
listening to every day you need to add
skills clearly you need to add skills
there’s some awesome people out there
average cost of books for college
student for four years is 1,200 bucks
and the books are freaking garbage man
you know the program I’m telling you
about it’s not even books it’s all video
content why would I want to read a book
dude when I can watch video you know
where I can watch not not this not this
what I’m doing down now this ramp but
very specific very specific problem
oriented solutions so hey the payments
are to out the prices – I got to talk to
my wife I got to think about it don’t
call me back and call me too much see
that kind of stuff how do I create a
lead how do I get a lead how do I get a
referral how do I call somebody back
told me not to call him back to noon how
do I close the deal when I know there’s
a deal but there’s a price objection and
they can buy cheaper down the street you
understand what I’m saying those are the
things you need every day but look don’t
perfection do you need it every day your
kids need it every day everybody needs
hey there grant cardone here somebody
asked me if I ever take a break ever
take a vacation just want to show you
that I do and then how do I take
vacations what do I do when I’m on them
by the way what is it guy
it started from nothing literally 25
years old broke brought up in a
middle-class family dad died when I was
10
what’s he doing how did he figure out
how to go on vacation in Deer Valley
it’s been eight days here in this
beautiful place I’m going to show you a
little I’m gonna give you a couple of
things that I’ve done that put me in a
position to do this but I want to show
you this joint while I do it is an
amazing look at this place it’s called
40 I think it’s called 40 Red Cloud I’m
gonna share a couple things with you
that I did it might work for you I say
Mike just cuz I know some of you are
I’ve not been a person that’s been
typically very skeptical I’ve always
looked for people that were successful
and said how do I do that how do I get
what they got this guy that owns this
place I’m renting from him this week I
don’t own this it’s a rental which is
perfect by me I’ve been out in the Sun
skiing every day we’ve been here three
or four days he’s now brought my whole
staff out she’s an appletini let’s call
it just left I don’t know where she is
she is but look I’m gonna share three
things with you you have to do if you
want to get in a position where you can
take your staff your family spend eight
days at one of the biggest houses in
Deer Valley look at these views man with
the top of the run
I think it’s Quincy Express two kids
with me here all the executive staff
but bring bring you out to the views
this is a ski in ski out some more house
than we needed way more house and we
need it something I never imagined when
I was 25 20 15 10 I was not brought up
two feet like this rule number one okay
she’s the CEO the company they’re
hanging out
look rule number one you could you
cannot get anywhere in life if you’re
trapped by your up brains okay look
everybody I’m not talking to you about
money today I’m talking to you about
choices for your family let me get down
this without falling down choices for
your family for your freedom for your
time for the ability to create new
things new ideas look you need to be
able get a retreat in every once in a
while we’re gonna spend eight days here
working with staff this is a ten bedroom
house ten or eight because ten sleeps 20
ski-in ski-out I wanted to show you
that’s a ski room right there maybe the
kitchen that’s a big grill our universe
get wasted the Britt first brisket burn
it have to conclude a $40 brisket when I
grew up man we never bought a $40 piece
of meat ever in my
my mom died or my dad died when I was 10
and left my mom to bring me up to raise
five kids one rule if you’re trapped by
your up breeds okay the way you were
thought the neighborhood the zip code
the thinking it’s what I call it and
refer to as the middle class mentality
okay
safe grow old get a job take your time
don’t take any risk if you were brought
up anything like I was then you probably
didn’t have a poker table a game room
with a pool table big wine cellar a big
plasma TV on the wall okay some dude
owns this place thirteen million dollars
this is one of his homes okay one of his
homes I’m over here just using it okay
so me and that dude though have a couple
of things in common okay number one we
both somehow figured out how to think
different cigar room wine cellar think
different okay this took me 40 probably
40 42 years of my life to figure my trap
my problem was nothing it was about my
skills and was it my skills was it my
abilities first I mean those things need
to be improved
it’s um one thing I’ll be talking to you
about in a second that my eyes are all
beat up from the goggles all day we’ve
first thing you got to do is change your
mental zip code
okay you got to change your mental zip
code you got to start thinking abundance
prosperity affluence you got to start
thinking like where it’s people I’m not
talking about you getting rich cuz you
want money I’m talking about you need to
figure out how to get rich so you have
choices period people constantly say to
me but money will make you happy grant
is the master bedroom
money won’t make you happy grant oh my
dude I know how about being happy your
head
I’m talking about having own socks I’m
talking about wasting money on my family
to give my great experience see how to
breath I yeah I’m talking about giving
my family my loved ones my business and
myself a shot and enjoying life and if
you can’t go on great experiences if you
can’t invite friends out hold on let me
get some of this oxygen it’s killing me
man four days I’ve been here and I still
I’m on the second floor I got one more
floor to go up and you’re gonna see a
sick master bedroom maybe I’ll get up to
I gotta catch my breath verse number one
change change the way you think number
two okay and by the way number one like
God wrote this book called a millionaire
booklet and playbook to millions it
literally starts reconditioning you to
thinking millions and hundreds of
millions rather than a $60,000 job Accio
and a college degree okay so first thing
you have to change you got to start
thinking in terms of millions tens of
millions hundreds of millions not for
yourself not because you want money but
you want choices choices you want an
experience you want to build a you know
help for the people last year I
personally was responsible for raising
and contributing to over 107 million
dollars to charities that took money
took skills into know how it took the
right contacts but number one first
thing it took do you got to think
different you can’t raise a hundred
million make a hundred million
build a 500 million dollar real estate
portfolio if you’re thinking about a
$60,000 job if you think about saving
money on groceries if you think the way
you and I were brought up look if you
were brought up poor middle class you
are trapped by your education I’m not
talking about school I’m talking about
when your mama said don’t buy the big
old mill willen gonna be here eight days
you don’t need all that get the stuff on
sale okay don’t buy the sugar sugar was
for the brisket so I can burn the $40
brisket I burn it to the bone then when
you got another $40 brisket to the next
day again your mom and daddy didn’t
teach you that I don’t I didn’t need
four Hershey bars but we bought them
just in case the kids want to do the
s’mores thing you understand what I’m
saying
the rental equipment the hats the the
goggles the lost gloves okay oh I forgot
we water cuz everybody’s dehydrated up
here you need money to give you choices
you don’t need money to make you happy I
don’t want to be happy right now okay if
you’re struggling with money I want to
be happy but I want to get my family
choices first okay I’ve never thought
about great grades got to be happy Oh
grades got to be happy look when you’re
broke you don’t have any money you can’t
help your mom you can’t take care of the
people in your life you’re not thinking
about being happy you’re thinking about
how can I help my mom okay how am I
gonna live the rest of my life every
single day worried about money
Happy’s not what you’re thinking about
okay every time you go to the grocery
store and you got to put back something
or you got to look at the price of
something you’re not happy don’t kid
yourself
that’s not happy that’s unhappy that’s
somebody kidding themselves that they
are happy as somebody has trapped
themselves saying okay it can’t be me I
can’t make it I can’t be a big shot I
can’t have choices that’s a guy or a gal
mom or dad and uncle or an aunt somebody
in your family that’s giving up on what
money spar and money the millionaire
booklet playbook to millions Cardone
university all this was created okay to
help me show you how to get out of this
middle class low life save your pennies
save the pennies a penny saved is a
penny earned you know that lesson dude a
penny saved is a penny number one rule
you got to do change what you’re looking
at change what you think about money
prosperity and affluence start thinking
about making millions hundreds of
millions of dollars not a sixty thousand
job $60,000 your job and a key over and
growing old one day and having your
retirement taken care of number two rule
by the way most people don’t even live
long enough to take advantage of their
retirement number two rule ready you
gotta get some skills you want to get
knows how to sell things cat that owns
that house by the way dudes only here
about six weeks at a year he’s here four
both these dudes learned how to sell
products how to market how to promote
that’s what cart on you yes cart on you
was the first break I got in my whole
life was 25 years old broke and my uncle
said you look you need to learn how to
sell because nobody else is hiring I’m
like I didn’t go to college to learn how
to be a Salesman and he’s like dude you
didn’t go to college to be out of work I
said okay let’s go get that job cuz that
makes so much sense to me I just spent
almost five years in college and and I
am out of work and he says you did not
go to college to be out of a job out of
income and in an unemployment line so I
we got me a sales job and then I learned
how much I hated sales in fact I hated
losing cuz I didn’t know how to sell and
another man told me that he’s like you
don’t like sales dude cuz you don’t know
how to do it I said what do you know
what he made you say if you if you were
selling something every day if you were
making a commission every day if you
were successful with people every day if
you know how to communicate to people
and get people to say yes to you if you
know how to turn a yes into a no oh
sorry
a no into you yes it’s the altitude okay
if you knew how to turn every no and a
yes every objection into a closed every
problem stall and you had a rebuttal
professional rebuttal that didn’t sound
salesy that didn’t make you sound like a
uh you know car salesman dude if you are
professional with every customer this
said no to you and you got all of them
to say yes to you you would love it your
problem granted you don’t have any
skills son you’re trying to sell off a
personality the truth is I was a bit of
an introvert scared of people didn’t
know how to say anything to him in the
in the beginning the opening was the
hardest thing for me that is until I got
to the close and then that was the
hardest thing
and so for the first two years that I
was in sales damn door still locked
didn’t somebody notice that first two
years I was in sales I hated every
second of it
and then I skilled up then I got on a
program it wasn’t court on University at
that time but I got on the guys program
see look at this this would have driven
my mom crazy what are we doing wasting
an apple eat that food
somebody starving somewhere in the world
about this program $3,000 program hey
buddy I was crazy I was like dude it’s
only 3,000 no sir no way I didn’t have
any money I had to borrow money for my
mom she’s like that’s a lot of money I
said I just spent five years in college
five years in college I owe the
government over 40 grand
how is $3,000 for a program that I can
get through in 30 days a lot of money
when I just spent I don’t know what we
spent a hundred grand
part of it was tuition ridiculous three
grand was not a lot of money to turn my
life around my entire life turned around
because this one guy on a program on an
old Betamax tape 12 tapes taught me the
importance of selling communication
controlling communication controlling
people how to turn objections into
closes how to turn one close into two
deals how to upsell how to follow up
professionally how to become a
professional salesperson that no one
would do anything except say man you’re
good at your job oh oh you’re good
I didn’t plan on buying anything you’re
smooth you know and that was the first
level the second level was nobody even
knew they were buying anything okay
that’s how we raised one hundred and one
hundred plus million dollars in charity
last year selling that’s how I started
buying real estate convincing people to
sell the property to me that’s how I got
a loan on a real estate deal okay Oh
Fannie Mae and Freddie Mac about three
hundred and eighty million dollars today
we tell you something you got to be a
Salesman you don’t need good credit you
need to be able to convince Fannie and
Freddie that they should lend you money
on the deal okay so one change the way
you think
because I know people I know some good
salespeople that never change the way
they think and they never become
financially free sales people they
become good sales people and make a
couple hundred grand here and I think
they’re freaking killing it if they
could never take a trip like this okay
no this would be one of two trips that
we take this year I don’t need a 20
bedroom house
I don’t need it we didn’t have 20 people
Connor there’s one reason I thought I
rented this place cuz this place had two
bunk beds captain Ron by the way it’s
the one that told me kept this captain
Ron okay look if you know if you don’t
know captain Ron you want to know I’m
doing that video you told me to Dawson
okay and I’m telling her the three
things they need to know captain round
by the way he flies a plane happens to
be mob 20 happens to be my plane sent on
passenger plane now I’m bragging right
now I’ll tell you right now Brian okay
because nobody told me my mom my dad
died when I was 10 so he couldn’t teach
me this I don’t know that he would have
just taught me this if he de lift but
nobody in my household in my entire
lineage in 200 300 years ever thought
about to ever mentioned hey you should
fly private
you should go where you want when you
want get there when you want leave when
you want on your terms go where you want
change your schedule if you want to
bring your family and your staff stay as
long as you want to stay ski as much as
you want or don’t buy a week or the
tickets and use them and don’t use them
see that’s freedom that’s what you want
money okay so number one change the way
you think you got to undo that that’s
what would what I talked about a
millionaire booklet i talked about in
playbook to millions second thing you
have to do is you got to get skills
Cardone university is basically that
program that I bought when I was 25
years old
they taught me how to become a master
salesperson but it’s that program on
steroids it’s how to sell in the
internet how to market how to promote
how to follow up how to do it one call
close how to do cold calls how to do
warm calls how to get referrals how to
build a pipeline how to negotiate how to
close how to work one dollar deals in
one hundred million dollar deals fifteen
hundred segments of content sit there
okay so if you’re an entry level
salesperson sooner or later you’ve got
to learn how to do this okay the Wi-Fi
at me she’s an actress she’s hot she’s
amazing she didn’t know I would because
that wasn’t accurate so what did I did I
put my sales skills on her it was a
sales job when I get my kids to do
things it’s the sales job right when I
buy an apartment building it’s a sales
job about thirty million dollar deal I
pay twenty six million part there was
another guy online
that’s a sales job how do you negotiate
save yourself money at the beginning of
a deal and then sell the deal for more
money later that’s how you make money
that’s how you create freedom the third
thing you got it number one change your
mind number two
you got the learn of the sales game you
got to learn the sales game at some
point number three things okay do you
got to surround yourselves with some
great people okay that’s why I do these
retreats I want great people around me
removed from my crazy environment the
third thing you must do and you’ve heard
it over and over and over again has
changed your friends and how do you
change your friends okay you’re gonna
change your friends because you gotta
get some money okay you can’t hang
around broke people and expect to be
rich you can’t hang around people that
are just getting by and expect to live a
rich life you cannot help your church or
your favorite charity if the people
around you are broke you could be rich
and still be broke because everybody
around you is broke I measure my success
today
by how many people around me are doing
well I don’t want my wife worried about
money I don’t want captain worried about
money I don’t want my CEO worried about
money I don’t want the people that work
in my company worried about money I want
them to bill to come on a trip with me
and be productive while they’re gone not
go home to money problems because a
person is having money problems who will
about I haven’t always been a respected
consultant
businesses you know years ago didn’t
call me and say hey come fix my business
sure come help me with my business or
come help me grow my business nobody
knew me I was actually what I want to
talk to you about today is
inconsistencies and how look if you’re
inconsistent in your life right now if
you’re having trouble showing up on
Mondays or Tuesdays or Wednesdays or
Thursdays or whatever day right or
you’re having trouble staying consistent
you’re having trouble staying with it or
you’re going up and down if you’ve ever
been labeled a DD or ADHD or bipolar I
mean somebody might think I’m bipolar a
DD or something just because I pulled
over today I was on my way to the office
and I’m like I had this kind of knowing
sense of I don’t know a little light
gray depression and it reminded me I’ve
experienced this most of my life
experience like a little bit of
unsureness I don’t know what you call it
exactly you know one morning you wake up
you’re ready I’m gonna take on the world
and the next day you’re like I don’t
know what to do today what’s gonna
happen today I wasn’t leaving I was
leaving today and a guy that works with
me said hey have a great day today and I
was like yeah I’m gonna try to make
something happen you know and I was
aware at that moment how many times in
my life
I’ve woken up like not sure I think it
started happening for me years ago
like like probably around 12 or 13 I
didn’t know what to do every day what’s
what today gonna bring I think maybe
it’s after watching so much TV and
eating so much sugar you know I think
our diets definitely have a lot to do
with all that but look I want to give
you something today about how to get out
of the funk the funky hunk dunk when I
by the time I was 25 this thing went on
from 12 to 25 at 25 years old I was in
so much depression every day I was using
drugs alcohol I was self-medicating
constantly making bad decisions I lived
in a 275 I mean I just remember how much
it was it was $275 a month and every
other month I couldn’t make the bill
with the payment I was late today I live
in this joint right here
live up on the 33rd floor of this place
and a completely different life today
than I had then 25 I went to a treatment
center for 20 28 days for drug addiction
I was using drugs every day hated it
let me tell you something worse than
drugs it’s how you feel about yourself I
hated myself every time I did a drug
every time I smoked weed every count
every time I did any drug the moment I
put the pill in my mouth the weed to my
mouth something in my nose
I needed myself I never felt good about
using drugs
and so by the time I was 25 I had been
using drugs for 10 years but my problem
started before that my problems didn’t
start with the drugs it started with my
inability to manage this light grade
chronic depression this for lack of
better words this this idea that I
that I didn’t love myself you know that
that you know my mom gave my mom quit on
me my mom told me hey don’t come around
here anymore my twin brother pretty much
was done with me my sisters both nude
that I was in trouble and we’re like oh
my god you know we’re gonna get a call
on him today the people I worked with
the principal at high school I went to
said I couldn’t couldn’t windall catcher
in my eleventh and twelfth grade told my
mom that my student my PE teacher said I
would amount to nothing I wrecked my car
on my driver’s ed test I failed my
driver’s license test I was fired from
my first six jobs wouldn’t leave the six
one dude I’m telling you I was
loser okay I’m telling you loser and I
didn’t have to ask other people nobody
had to tell me I was a loser I knew I
was a loser so look if you’ve ever been
there I know there’s people watching
this right now maybe you don’t even know
who I am you’re like who’s this dude
talking about himself you know I’ve come
from that where I was bankrupt
spiritually financially physically I
weighed 134 pounds that’s 40 pounds less
than I weigh today I was broken every
way possible I didn’t have any money I
was in debt but worst the worst thing
the worst of the worst of the worst was
how I felt about myself
I got a treatment center the counselor
told me on the way out of the treatment
center if you read my last book be
obsessed or be averaged it was the first
book that I really shared anything about
my life of all seven of my books that
that one gives you a kind of a look
inside my life more than anything and
maybe what I’ll do is in this maybe what
others I’ll have my guys give you give
you a chapter of that book free and it’s
not what I came here to give you I want
to do I do want to give you something
but maybe my guys could put a couple of
different links in here for you so I got
on that treatment center the counselor
said to me I think his name was Philip I
don’t remember the guy he said to me guy
was really confused he was more confused
than I was he said now that I look back
he said to me he said to me he said hey
if you leave here
if you leave here and you don’t give up
you know cuz when you’re there you spill
your guts tell them everything and I
told him I wanted to be rich and famous
and help people write books and you know
be known all over the world he says if
you don’t give all those ideas up here I
think he called it grandiosity if you
don’t give up all these grandiose ideas
changing the world being rich being
famous if you don’t change all those
ideas you’ll never ever ever make it you
will never stay would he call it you’ll
never stay dry and sober my problem
wasn’t without call it was with drugs
but you know when you’re drugging your
alcohol and so I left there I left that
place and I said dude I’m gonna make it
I’m gonna show this guy I’m gonna show
this guy I’m gonna get rich I’m gonna
get famous I’m gonna change the world
I’m gonna be known for somebody doing
something I’m not using anymore drugs
I’m gonna show this guy fill up whatever
his name was I forgot his name I’m gonna
show this dude and I’m gonna show
everybody else but most importantly I’m
and I can make it and I’m gonna make it
big and when I make it big one day I’m
gonna help people I’m a pull over on a
Monday morning like I’m pulling over
right now
and tell people how I got how I made it
okay now today just so you understand
the sit so Asian today I have remember
where I was at when I was 25
today I’m on for businesses we do about
a hundred million dollars a year in
sales I have 500 million dollars for the
real estate
I bought installed three-quarters of a
billion dollars where the real estate
[Music]
and written seven books 13 business
programs I’ve traveled all over the
world speaking to audiences we had a 10x
growth conference last year with 2,500
people
guys like Daymond John Kevin Harrington
all the Sharks were there I mean I have
an unbelievable life today two beautiful
children a beautiful wife that somehow
convinced to be with me and unbelievable
customers and clients and and friends in
my life I live in Miami I live in this
place called regalia’s 33
I live on a thirty third floor it’s 40
and I think it’s 42 floors every floor
somebody owns a floor the whole floor I
mean it’s unbelievable I live I got this
great car right here you can see the
little little are ours on it
get a friend balmy by the way okay you
know what nobody knows about this car I
didn’t buy a buddy bought it for me I
mean how good a friend is that so why am
I telling you all that I’m telling you
all that to say look I’m still waking up
this morning saying hey what am I gonna
do today okay look it’s not depression
it’s not you you don’t have a disease
you’re not powerless and you’re not
unmanageable like they told me in that
treatment center they said I was
powerless unmanageable my life was out
of order I could never have control that
I was just a manic bipolar ATD ADHD
I was manifesting addictions and
symptoms of addiction and it was because
of all my losses in my life and Lala
ah and I’m like man dude look come on me
you know it can’t like is that it I’m
just gonna throw my hands up and I’m
done
I left that treatment center and this is
what I did to solve my problem okay if
you if you are or ever have been where I
am right now
you’re you’re kind of a menace to
yourself your family and society you
know and I know the feeling of that it’s
like what are you gonna do every day
okay my depression came from one thing
this is gonna blow your mind when you
hear this okay this is what my
depression came from no purpose I didn’t
have a purpose I wasn’t working my
purpose out okay now now that seems like
kind of esoteric like hey how do I find
out my purpose okay here’s the trick to
the purpose thing you don’t need to know
what your purpose is you need to throw
yourself completely into something that
you can measure throw yourself into
something that you can actually affect
and move anything anything like throw
yourself into something where you can
score now when I was 25 I know I don’t
know how many different things there are
to do this I just know that sales as
much as I hated sales I hated meeting
people greeting people talking to people
handle the people’s injections calling
on the phone cold calling
I’m actually an introvert by nature you
know if I’m not around my my buddies or
an environment where I know everybody or
I’m being paid to speak it’s very
difficult for me just to walk up and
talk to people I know that might seem
hard to you today or hard for you to
believe because I’m sitting here doing
this video it’s not easy for me
you know don’t assume that just because
somebody can talk or do a video
or get on stage that it’s easy for them
to do that it might be somebody
completely different off stage it might
be a little awkward it’s always been
awkward for me but you know you speak in
front of you do 2000 presentations one
at a time
and at some point you get used to it
you’re like oh I’m not gonna get eaten
you know I remember the first time I
went surfing in California and I was I
was paddling out there I started
worrying about the sharks you know by
the time I had served 50 times I didn’t
think about him anymore because I had
fifty experiences where they didn’t eat
me
same thing with speaking to people same
thing with our text reverting you know
getting outside of yourself talking to
people the same thing with getting sober
you know you put one day second day
third day fourth day next thing you know
you’re like dude man I got this dog I
got this I ain’t gonna use drugs again
so when I was 25 the problem was what am
I gonna throw myself into what is my
purpose so I was I had a sales job at
the time hated it and decided dude I
hate that fill up dude more than I hate
sales I’m gonna use sales to show fill
up phillipe the counselor dude whatever
his name was I’m gonna show that guy I’m
gonna show my mom I’m gonna show my
brother I’m gonna show myself more
importantly I’m gonna show myself I’m
gonna show everybody I’m gonna show mr.
Crawford the principal from high school
most of what everybody wants in life is
come on I gotta start acting like a
decent decent member of society
I’ll break the ball so most of us what
most of us want most of us don’t care
about look you don’t care about living
in a high-rise most of you don’t even
want that okay you don’t want two
rolls-royce you don’t want to but you
most people don’t want that what most
people want is they want to be happy
okay
you can’t be happy without a purpose and
you can’t have a purpose that’s not
measurable and if you have a purpose and
it is measurable and you can’t achieve it you’re not going to be happy