and that desire coax it let it become
man who was ragged and downcast came to
see me once I recognized his name is
that of a once prominent restaurant
owner who had recently lost everything
when his partner went bankrupt he wanted
my help I asked him to stand in front of
a pair of drapes and I told him that in
just a moment I was going to introduce
him to the only person in the world who
could help him regain his
self-confidence and overcome defeat then
I yanked the drapes open to reveal a
full-length mirror he stared at the
mirror for a few minutes speechless and
then left my office with thanks months
passed before he strode into my office
completely renewed his thanks now or
effusive he had reminded himself of his
skill in business how new backers
similarly convinced of his abilities and
was currently running one of the most
popular spots in Chicago when you build
your self-confidence through the
knowledge that you are giving the best
possible service you develop the
reserves of determination to see you
through dramatic setbacks without the
kinds of theatrics I had to employ with
this fellow trust yourself and you will
always have someone to rely on
overcoming procrastination when you are
doing your work eagerly and cheerfully
you avoid the temptation to do it this
afternoon instead or maybe tomorrow back
you probably won’t be able to wait to
get started have you ever wondered at
the stories about famous people who get
up at some seemingly ungodly hour to
begin their work they do it because
they’re eager to do what they are doing
and they have gained their fame because
of that eagerness when you act as soon
as you must a habit of procrastination
dies from not being fed and no one
laments
passing the extra-mile formula to help
you keep your mind fixed on going the
extra mile I have developed the
following formula the only one in this
book it’s very simple
q1 + q2 + ma equals C – 1 is the quality
of service rendered q2 is the quantity
of service rendered ma is the mental
attitude in which it is rendered see is
your compensation compensation here
means all the things that come into your
life
money joy harmony with others spiritual
enlightenment faith and open mind a
sense of tolerance or anything else for
it while that you see always be aware of
the diverse nature of compensation money
is nice but it certainly will not be the
only thing that makes you successful or
allows you to enjoy success do not cut
off relationships which are poor in
financial rewards but rich in other
qualities for no matter how much service
you render
others will recognize your one-sided
approach the spotlight of contrast will
shine on you unfavorably then and will
seek out those who remain true to the
spirit of going the extra mile
chapter 6 create personal initiative one
of the biggest benefits from going the
extra mile is the emphasis it requires
you to place on personal initiative this
chapter will round out your
understanding of personal initiative and
through example it will show you how to
multiply that quality in yourself Andrew
Carnegie once told me there are two
types of people who never amount to
anything there are those who never do
anything except what they are told to do
and there are those who cannot even do
what they are told to do the people who
get ahead do the things that should be
done without being told and they don’t
stop there they go the extra mile and do
much more
expected of them personal initiative is
absolutely necessary if you are going to
realize your goal it will bring you
advancement attention and opportunity
the major attributes of personal
initiative in the years I spent
formulating these principles of success
I observed many extraordinary people
what follows is a list of qualities that
constantly appeared in my observations
some of them will be things that have
already been covered in this book others
come later the important thing for you
to do here is to identify these
characteristics in yourself as you are
now and to think about how you can
increase and strengthen them the
adoption of a definite major purpose the
motivation to act continuously in
pursuit of that purpose a mastermind
alliance to acquire the power to attain
that purpose self-reliance
self-discipline persistence based upon
the will to win well-developed
imagination controlled and directed the
habit of prompt definite decision-making
the habit of basing opinions on known
facts not guesswork the habit of going
the extra mile the capacity to generate
enthusiasm at will and control it a
well-developed sense of details the
capacity to listen to criticism without
resentment familiarity with the ten
basic human motives the capacity to
concentrate attention on one task at a
time assuming full responsibility for
one’s own actions willingness to accept
full responsibility for the mistakes of
subordinates patience with subordinates
and associates recognizing the merits
and abilities of others a positive
mental attitude at all times the
capacity for applied faith the habit of
following through the habit of
emphasizing thoroughness instead of
speed dependability no doubt many of
these qualities are already familiar to
you
you may think I’ve already got that but
it is the nature of the 17 principles of
success that each depends upon the
others and you can’t develop one without
relying upon and developing others at
the same time how can you develop faith
without applying it through personal
initiative how can you have personal
initiative without a definite purpose to
carry out you can personal initiative is
contagious
during the Second World War Henry Kaiser
astounded the world by the speed and
efficiency of his shipbuilding what made
his achievement so remarkable is that he
hadn’t been a ship builder before he
responded to the needs of the war the
quantity that made this possible was his
personal initiative and the most obvious
manifestation of this quality was his
habit of following through when Kaiser
ordered a train load of steel to be
delivered at his shipyards on a given
date he made sure that the railroad was
alerted that his own workers were
prepared to accept the shipment and
first of all that the steel was being
produced on schedule
he sent an expediter to the steel mill
to keep him informed of progress than to
travel with the shipment to see that it
wasn’t sidetracked or delayed because
Kaiser was so attentive to the details
of his operation everyone who worked for
him knew that the same quality was
expected of themselves if something went
wrong along the way the expediter was
expected to do whatever was necessary to
correct the problem and make up for lost
time and he seldom failed peiser’s
persistent personal initiative was an
example to thousands of people on a
daily basis personal initiative succeeds
where others fail not long after I
married I paid my first visit to my
wife’s family the Train took me close to
her hometown but stopped two miles away
since I arrived in a downpour by the
time I reached my in-laws house I was
not an impressive sight I was also in
something of a bad temper and I
exclaimed why don’t you have the
railroad
build a line in the town my
brothers-in-law laughed and told me that
they had been trying for 10 years but
that the railroad was unwilling to take
on the expense of building a bridge
across the local river ten years I said
arrogantly why I can do that job in
three months well I had really put my
foot in it for a boast like that in
front of my new family was a challenge
to them I knew I had to act my
brothers-in-law and I waited for the
train to stop then headed down to the
river there we saw a creaky old wooden
bridge across which ran the county road
a freight railroad terminated at the far
side of the river its tracks crossing
the road as the freight trains came and
went they halted traffic on the road
slowing travel for all the local people
and there was my idea
look I said it’s simple the passenger
railroad pays for a third of the cost of
a bridge so that it can offer a better
service to the town the county pays for
a third of the bridge because it will
need to replace that wooden one soon
anyway and the freight railroad pays the
final third so it gets the traffic off
its tracks and prevents the inevitable
accident from having all those people
lined up waiting to cross it was that
simple in a week my brothers-in-law and
I had all three parties agreed to the
plan and in three months the new bridge
was up in the town had passenger rail
service now I hope that your personal
initiative won’t have to get you out of
the kind of trap I set for myself but if
you apply it at every opportunity
especially after you have made a foolish
mistake then it will benefit both you
and your community personal initiative
creates work I once knew a rather plain
fellow who didn’t seem suited for much
he had been apprentice to a plumber but
because he showed no real aptitude for
plumbing his boss tried him out as a
sales rep he didn’t show an aptitude
there either since his handwriting was
neat the boss made him a bookkeeper next
again the results were discouraging but
the bookkeeping experience taught him
something the importance of accurate
inventory
so he sat down to take an inventory of
himself he decided he had these positive
qualities one the habit of saving money
– the ability to figure accurately the
costs of a plumbing job free the ability
to recognize superior skills and others
that he lacked himself for persistence
five the ability to induce others to
work in harmony what could he do with
these skills the answer was obvious he
set out to open his own plumbing
business he found a location sought out
the best workers he could find and began
to pursue contracts within a year his
schedule was filled and because he was
able to bring his work in at the
projected cost and to do it with quality
labor he quickly gained a reputation as
the best plumber for the job even though
he was a poor plumber himself it was
only by acting on personal initiative
that this man was able to make anything
of his life starting with a definite
major purpose step by step he built a
mastermind alliance of skilled employees
delivered extra service and attained
success if he hadn’t struck out on his
own his former boss would have soon
thrown up his hands and fired him this
fellow created a job for himself
personal initiative creates opportunity
Neel Walter was a carpenter’s apprentice
making just four hundred dollars a week
he was hired to build some shelves in a
closet by the time he was finished and
saw how grateful his client was to have
better use of his space and how happy he
was with the quality of his work Balder
had an idea with money from that first
satisfied customer Baltar’s started the
California closet company the incredible
transformation of a crowded closet into
efficient space was such a popular idea
that within 12 years
Baldr had more than a hundred franchises
[Music]
other entrepreneurs was so impressed
with his idea that copycat company
sprang up across the nation and in 1989
Valter sold his company for 12 million
dollars to williams-sonoma deal Walter
could have been content just learning to
be a carpenter but he identified his
skills set himself a definite goal and
succeeded beyond the wildest dreams of
any apprentice personal initiative
creates the future
Herbert bass and Alex Geisler were doing
production work at a Philadelphia
television station in the 1960s they saw
that videotape had much more flexibility
for the television market than filmed it
even though they were not considered top
production experts they decided to
strike out on their own they created
unit L video because they couldn’t offer
production expertise that would stand
out in the market they chose to provide
something else just as valuable they
offered the best in equipment and space
to other production companies even
though they were getting in on the
business early they still faced
competition to build their share of the
market they took on clients who couldn’t
work anywhere else because nobody
thought they could pay their bills fast
and Geisler also knew the importance of
going the extra mile they knew that
their clients had their own clients to
keep happy by offering the latest
technology they offered their clients
and advantage as guys were told success
magazine we show our client techniques
he wouldn’t have thought of he gets the
credit we get paid besides doing
production work for shows like The
Simpsons and Star Trek The Next
Generation Unitel now provides training
seminars for video technicians around
the country it also offers corporate
communication services for companies
like IBM and Citibank putting together
video conferences that can link people
in New York Los Angeles San Antonio and
Minneapolis just as if they were in the
same room fashion Geisler weren’t the
first to see that video
place in the future but because they had
the initiative to go after what they saw
to make a plan to take risks who offer
things that no one else was offering
their company is now first in its field
personal initiative creates advancement
your definite goal may someday include
being your own boss
but if it doesn’t or even if that step
is still some ways off personal
initiative can still pay off for you Amy
healer Jones was a marketing strategist
at Gillette she saw an opportunity and a
product Gillette had dropped as
unsuccessful white rain shampoo white
rain was an inexpensive no-frills
shampoo it didn’t offer anything fancy
but it should have an appeal for cost
conscious consumers she developed a
campaign to relaunch white rain
presented it to executives and persuaded
them of its value they went for it white
rain became one of Gillette’s top
selling shampoos that made him your
Jones an obvious candidate for
revitalizing the lustrous silk
corporation a newly acquired Gillette
subsidiary targeting the ethnic hair
care market
she created a whole new product line
moisture max which was phenomenally
successful today
Hilliard Jones is executive vice
president of the Burrell Communications
Group it specializes in marketing
services directed at African Americans
for fortune 500 company he got where she
is because she consistently used her
personal initiative to bring bigger and
better things to the companies that
employed her those companies recognized
her dedication to offering service above
and beyond what was expected so did the
Harvard Business School which gave her
the max and korn award for excellence in
retailing and dollars & sense magazine
which named her one of the top 100
business and professional women personal
initiative paid off for Amy Hilliard
Jones in recognition advancement and the
opportunity to do exactly what she
wanted
putting personal initiative to work the
time to begin exercising your personal
initiative is the moment you decide upon
your major purpose begin creating your
plan of action start assembling your
mastermind alliance you may find that
your purpose changes as a result of
things you learn and accomplishing these
tasks but the important thing is to
begin work immediately it is better to
act on a plan that is still weak than to
delay acting at all procrastination is
the archenemy of personal initiative and
if you let it become habit this early in
the game it will plague your every move
do the best job you can putting your
plan into action and learn from your
mistakes
ignore the doomsayers who tell you that
you are heading for disaster Andrew
Carnegie went into the steel business
with the goal of dropping the price of
steel from $140 a ton to $20 a ton there
were plenty who’s caught none of those
people made a penny when Carnegie
achieved his goal if you need advice
seek out skilled experts and pay them
for their counsel the free advice you
will get on every hand from colleagues
and friends will be worth exactly what
it cost you nothing never wait for some
outside force to trigger your action
course you will have to respond to
surprises and your competition but you
must be moving forward according to your
own plan on a daily basis feed your
burning desire with images of your
successful self Stoke its flames so high
that they burn your seat so that you
won’t be able to sit back in your chair
and take it easy you ought to be
following up on your work of the day
before but a task is completed examining
is it the best job you could have done
what might have made it better why don’t
you take that step right now personal
initiative depends on your being alert
with every opportunity and acting on
it’s message is that important this
chapter will open those envelopes for
you and reveal their specific content
you will see that these envelopes are
real that the rewards and penalties they
contain are real nature abhors two
things a vacuum and idleness if you do
not use a muscle it will wither and
become useless if you do not use the
powers of your mind they will do the
same thing your brain and your life will
become subject to every passing
influence unable to resist them or to
act positively unless you fix your mind
on the object of your desire and create
an act upon a plan for attaining it
you’ve probably heard something like the
old saying success attract success by a
failure attracts more failure nothing
could be more true striving for success
makes you better able to attain it doing
nothing and accepting failure only
brings more failure your way if you put
your mind to work with a positive mental
attitude and believe that success is
your right
your belief will guide you unerringly
toward whatever your definition of
success might be you adopt a negative
mental attitude and fill your mind with
thoughts of fear and frustration your
mind will only draw those same things to
you that is the power of mental attitude
why not make your is positive the
rewards of a positive mental attitude if
you take possession of your mind and
directed toward desirable goals you will
enjoy one success consciousness which
attracts only the circumstances which
make for success who sound health both
physical and mental free financial
independence or a labor of love in which
to express yourself five peace of mind
six applied faith which makes fear
impossible 7 enduring friendships 8 on
jeopardy and a well-balanced life 9
immunity from self limitation
ten a wisdom to understand yourself and
others the penalties of a negative
mental attitude if you neglect taking
possession of your mind and directing it
toward a worthwhile goal you are doomed
to one poverty and misery your entire
life who mental and physical ailments of
all kind free self limitations which
trap you in mediocrity for fear in all
its destructive consequences 5 hatred of
the means by which you support yourself
6 many enemies and few friends 7 every
brand of worry known to humanity 8 being
a victim of every negative influence you
encounter 9 subjection to the will of
others and a wasted life which does
nothing to better the human condition
what choice would you make if you do not
make the first one and embrace it
wholeheartedly the second will be forced
on you
there is no halfway point no compromise
which choice will you make how to
develop a positive mental attitude you
must have a positive mental attitude to
make life pay off on your own terms
nothing great has ever been achieved
without PMA recognize that your mental
attitude is the only thing over which
you and only you have complete control
exercise that control and direct it by
using PMA realize and prove your own
satisfaction by making it so that every
adversity sorrow or defeat whether or
not you caused it to happen contains the
seed of an equivalent benefit which you
can nurture into a blessing that soars
above the disaster that brought it learn
to close the door of your mind on all
failures from your past clear your mind
of any influence which does not support
a positive mental attitude find out what
you want most in life and go after it do
it right now by helping others to
acquire similar benefits this way you
put the
in Cibola going the extra-mile into
action select the person who in your
opinion is the finest person in all the
world past or present make him or her
your pacesetter for the rest of your
life
emulating him or her in every possible
way
determine what kind of resources you
need set up a plan for acquiring them
based on the idea of not too much not
too little don’t think small
but remember read more than anything
else as destroyed ambitious people form
the habit of saying or doing something
every day which will make someone else
feel better you can do this with a phone
call a postcard or a simple act of
kindness give someone a good
inspirational book residence and you
give that person something that will
work wonders in his or her life one good
deed a day will keep old man gloom away
make yourself understand that what wish
you isn’t defeat but your mental
attitude toward it train yourself to
look for the seed of equivalent benefit
in every disappointment you face
ascertain what you like best to do and
do it as the labor of love with your
heart and soul perhaps it will simply be
a hobby that’s fine
just remember that an idle mind quickly
becomes a negative mind
it’s called brooding understand that
often when you have searched in vain for
a solution to a problem you can find it
by helping someone else solve his or her
problem by the time you have solved the
other person’s problem you will have the
insight to solve your own study Ralph
Waldo Emerson’s essay on compensation
once a week till you understand and have
assimilated it this powerful work will
convince you of the benefits you will
derive from PMA take a complete
inventory of every asset you possess you
will discover that your greatest asset
is a sound mind which you can shape your
own destiny communicate with anyone you
know whom you have unjustly offended and
offer sincere apologies
ask for forgiveness the more bitter this
assignment is the more you will be free
of negative mental influences when you
have completed it acknowledge that the
space you occupy in this world is an
exact ratio to the quantity and quality
of the service you render for the
benefit of others plus the mental
attitude in which you render it break
bad habits abstain from your vices one
at a time for a month until you show
yourself who had boss if you need help
from a counselor or a support group get
it don’t let your pride master you
comprehend that no one can hurt your
feelings make you angry or frighten you
without your full cooperation and
consent close your mind to anyone who
wants to exert a destructive influence
perceive that self-pity is an insidious
destroyer of self-reliance believe that
you are the one person on whom you can
and should depend at all time relate to
every circumstance in your life as
something that has happened for the best
or it may be that your saddest
experience will bring you your greatest
assets if you give time a chance to
mellow your distress effort any urge for
control over others squelch it before it
destroys you candle that energy into
better control over yourself occupy your
mind with doing what you want to do so
that no time will be left for it to
stray the things you do not want to do
attune your mind to attract the things
and situations you desire by expressing
in a daily prayer your gratitude for
what you already have command a
reasonable amount of dividends from life
every day instead of waiting to receive
them you will be surprised to learn how
many of the desirable things in life are
already yours even though you are not
noticed live in a style that suits your
physical and spiritual requirement and
don’t waste time keeping up with the
Jones refused to heed anyone’s advice
unless that person is willing to give
you satisfactory evidence of the
soundness of his or her accounts
you will save yourself from hucksters
the misguided and fools discern that
personal power does not come from the
possession of material things alone
Mahatma Gandhi led his nation to freedom
without a fortune exert yourself so that
you keep your body in shape mental
ailments can easily spring from physical
ones your body like your mind must be
kept active to remain positive reinforce
the habit of Tolerance and keep an open
mind on all subjects and toward all
people no matter what their race or
creed learn to like people just as they
are instead of demanding that they be
just as you want them to be admit that
love is the finest medication for your
body and your soul love changes the
entire chemistry of your body and
conditions it for the expression of a
positive mental attitude it also extends
the space you occupy in the hearts of
others the best way to receive love is
to give it return every benefit you
receive with one of equal or greater
value the law of increasing returns will
operate in your favor and eventually or
perhaps very soon it will give you the
capacity to get everything you are
entitled to a positive mental attitude
works both ways avoid the fear of old
age by remembering that nothing is ever
taken from you without being replaced by
something of equal or greater value
Youth for instance is replaced by wisdom
trust that adequate solutions can be
found for all your problems but accept
the fact that the solutions may not
always be the ones you want rely on the
examples of others to remind you that
any disadvantage can be overcome Thomas
Edison had only three months of formal
schooling that he was the greatest
inventor who ever lived Helen Keller was
without sight hearing or speech yet she
inspired millions a definite major
purpose is stronger than any limitation
welcome friendly criticism instead of
reacting to it
negatively embrace any opportunity to
learn how others see you and use it to
take inventory of yourself and look for
things which need improvement
do not fear criticism encouraging create
a mastermind alliance with others
dedicated to the principles of success
discuss your progress and insights and
gain the benefit of a much wider range
of experience always keep these meetings
press the differences between wishing
hoping desiring having a burning desire
to achieve your goal only a burning
desire gives you a driving motivation
and it can be fueled only by a positive
mental attitude abstain from negative
conversations especially carping gossip
or tearing apart other people’s
reputations these activities condition
your mind to think negatively discipline
your mind to shape your destiny toward
whatever purpose in life you have chosen
seize every one of the benefits in the
rewards envelope and make them yours be
yourself at all times
neither you nor anyone else trusts a
phony say nothing that does not reflect
your positive mental attitude believe in
the existence of infinite intelligence
which makes it possible for you to draw
on all the power you need to take
possession of your own mind and direct
it toward whatever you choose believe in
your ability to become free and self
determining and put that belief to work
by acting upon it do it now believe that
the American form of government
guarantees you the freedom and
privileges necessary to pursue your
definite major purpose work to defend
those freedoms as needed believe in the
people you are associated with and
recognize that if they are not worthy of
your belief you have the wrong
associates and finally read this lesson
once a week for six months you will so
thoroughly indoctrinated Sande mind
conditioners that your mental attitude
will become and remain positive at all
time the two percent who succeed the
overwhelming majority of people never
recognize the difference between wishing
and believing they never take six steps
that will help them use their minds to
obtain their desires these steps are
summarized below along with my
observations based on a lifetime of
study of the percentage of people who
obtain each one
one most people go through life merely
wishing for things these wishes are as
fleeting as the wind they have no power
to shape anything the number of people
who stop here 70% to a much smaller
percentage develop their wishes into
desires they want the same thing
constantly but that is the end of their
commitment they represent 10% 3 a still
smaller percentage developed their
wishes and desires into hopes they dare
to imagine from time to time that they
might get what they seek I asked to make
they constitute 8% or an even smaller
group translates that hope into belief
they expect what they want will actually
happen these people number 6 % 5 a
smaller group of people crystallize
their wishes desires and hopes into the
elite then into a burning desire and
finally into faith they constitute 4%
finally number 6 very few people take
the last two steps and then make a plan
to get what they want and carry it out
they apply their faith with positive
mental attitude
this group is only 2% the outstanding
leaders in every walk of life are the
people in the sixth group they recognize
the power of their own minds they seize
that power and directed toward whatever
they choose when you take this step the
word impossible will have no meaning for
you everything will be possible for you
and you will manage to get it join the
2% club here are the requirements for
membership in the 2% club only you will
measure your success in meeting them 1
adjust yourself to other people’s states
of mind and peculiarities so that you
can get along peacefully with them
observe a dog and learn the art of self
control by watching how quickly it
adjusts itself to its masters
who ignore trivial circumstances in your
relations with others do not let them
become controversies big people look
past small slights
dream establish control of your mind at
the start of each day using the
techniques for building a positive
mental attitude maintain that attitude
throughout the day or learn the art of
selling yourself indirectly by
persuasion and example rather than by
the hard sell
5 develop a hearty laugh as a means to
Dick’s analyze all your setbacks and
determine their causes discover the seed
of equivalent benefit in each
circumstance 7 concentrate your mind on
the can-do portion of the task you face
don’t worry about the cannot do portion
unless and until you meet it face to
face by that time the can-do portion
will have shown you the way to success 8
turn all unpleasant circumstances into
opportunities for positive action make
this an automatic habit and your success
will multiply 9 remember that no one can
win all of the time no matter how much
he deserves it when you do not get
exactly what you wanted
maximize your gain by increasing your
understanding of yourself 10 look on
life as a continuing learning process
and even bad experiences will become
good ones 11 remember that every thought
you release comes back to you multiplied
in its effect monitor your thoughts and
make sure you send out only those whose
fruits you are willing to receive 12
avoid associates with negative mental
attitudes their attitudes will rub off
on you and poison every effort you
engage in 13 be aware of the dual nature
of your personality you have a positive
side with a great capacity for belief
and a negative side with an equal
capacity for disbelief exercise the
first and the second will wither away 14
recognize that prayer brings the best
results when you have sufficient faith
to see yourself already in possession of
the things you are praying for this
calls for a positive mental attitude of
the highest order you can see how a
positive mental attitude relies upon and
reinforces so many of the principles
crucial to personal achievement you need
a definite major purpose applied faith
in that purpose and the personal
initiative to act in ways that express
your PMA
the next two chapters will teach you
more principles that both support and
sustain your PMA the cultivation of
success is a complex organic process
ever you advance in acting on one of its
tenants you advance in others chapter 8
control your enthusiasm enthusiasm bears
the same relationship to your PMA and
your progress toward success as gasoline
to a car’s engine it is the fuel that
drives things forward in working on your
PMA you will learn to control your mind
Fame control can be used on your
enthusiasm though that it is continually
fed into the cylinders of your mental
engine where it is ignited by the spark
of your definite purpose and explodes
pushing the Pistons of applied faith and
personal initiative enthusiasm is power
with faith it can transform adversity
failure and temporary defeat into action
this transmutation depends on your
control of your thoughts or they can
just as easily be expressed negatively
as positively by controlling your
enthusiasm you can change any negative
expressions and experiences into
positively the next chapter on self
discipline will further strengthen your
ability to do this the benefits of
controlled enthusiasm controlled
enthusiasm has many positive effects as
you develop it you will one increase the
intensity of your thinking and
imagination to acquire a pleasing and
convincing tone of voice 3 reduce the
drudgery in your work or have a more
attractive personality 5 gain
self-confidence 6 strengthen your mental
and physical health 7 build your
personal initiative 8 overcome physical
and mental fatigue more easily 9 spread
your enthusiasm to others enthusiasm
stimulates your subconscious mind in
much the same way
that PMA does by filling your conscious
mind with enthusiasm you impress upon
your subconscious that you’re burning
obsession and your plan for obtaining it
are certain things when you’re conscious
enthusiasm dims your subconscious will
be there full of images of your success
to help you stoke your conscious fires
of enthusiasm once again the dangers of
uncontrolled enthusiasm enthusiasm as
I’ve said is like gasoline properly
employed it can do magnificent things
but if you spill it out carelessly you
run the risk of a catastrophe one danger
is that your enthusiasm can lead you to
monopolize conversation if you do
nothing but talk about yourself people
will tune you out forget anything
worthwhile that you have to say and
refuse to offer you a it and advice when
you seek how gladly do you suffer boards
you must also take care that your
enthusiasm does not cloud your judgment
don’t reveal your plan to competitors
because you think it’s so good if you
can see its value so while others don’t
rush ahead when your plans for your
definite purpose call for resources or
circumstances that have not appeared
don’t let your enthusiasm find
expression in the wrong things like
roulette wheels or the racetrack it’s
fine to enjoy the versions which bring
other benefits like relaxing fishing
trips or mind broadening reading but if
you pour all your enthusiasm into these
things you won’t have any left for your
definite major purpose and soon you
won’t have the resources for your
diversions either how to develop
controlled enthusiasm here are the steps
to building your enthusiasm 1 adopt a
definite major purpose to write out a
clear statement of that purpose and your
plan for attaining it include a
statement of what you intend to give in
back your purpose with a burning desire
and that desire coax it let it become
the dominating thought in your mind or
set to work immediately in carrying out
your plan five follow your plan
accurately and persistently six if you
were overtaken by defeat study your plan
carefully and change it if necessary
would not change it simply because you
have met defeat seven allow yourselves
with others whose aid you need eight
keep away from joy killers and naysayers
stick with the optimists nine never let
a day pass without devoting some time to
furthering your plan you are developing
enthusiasm as a habit and habits require
reinforcement and keep yourself sold on
the idea that you will obtain your
definite major purpose no matter how far
away that moment seems Auto suggestion
is a powerful force in developing
enthusiasm 11 keep your mind positive at
all times enthusiasm will not thrive in
a field full of fear in the greed
jealousy doubt revenge hatred
intelligence and procrastination it
needs positive thought and action as
this list sound like things you are
already doing it should enthusiasm is
the natural outgrowth of all your
efforts toward success what is important
is that you now recognize that every
appropriate move you make is building
your enthusiasm as well examine each
move for the presence of enthusiasm
understand how it has helped you you
will be in a better position to apply
this tool consciously when you need
enthusiasm boosters if you think that
your enthusiasm needs work but it hasn’t
been growing a pace with your progress
on the other principles you can
stimulate it with some simple exercises
to be enthusiastic act enthusiastically
as this advice seemed redundant it isn’t
if you enter a meeting with your
enthusiasm low ignore it big hands
confidently reply definitely two
questions
assert the value of your ideas and
proposal
ideally enthusiasm makes these things
automatic but if you consciously perform
the actions you will begin to see their
positive results this Stopes the fires
of enthusiasm keep an enthusiasm log
when your enthusiasm runs high make a
note of it in a notebook write down the
circumstances that inspire you and the
manifestations of that enthusiasm or you
spurred to action did you solve a
problem did you persuade someone of
something also keep a written copy of
your definite major purpose and your
plan for it inside your notebook and
whenever your enthusiasm is heavy
pick up your valuable book not only will
it remind you of the reason you should
be enthusiastic but it will also review
for you the benefits of that enthusiasm
enthusiasm is a spiral turning inward or
outward rising or falling give your
enthusiasm a push in the right direction
refer to your notebook when the spiral
is collapsing in on itself
complete a can-do task in a way can do
tasks are like crutches but when you
aren’t moving the way you should be
you’re not helping yourself by not using
them these are things that you know you
can complete quickly and well they
should be somehow related to your
definite major purpose so that they help
direct and control your enthusiasm for
instance suppose that you own a hardware
store your responsibilities may not have
you on the floor very often instead
you’re in the back office but you
remember how much you enjoyed working on
the sales floor go back to that floor
make a few sales renew your enthusiasm
by returning to its roots
a word of warning you have to resort to
enthusiasm boosters frequently something
is wrong but strayed from the definite
purpose you were pursuing you will need
to take a serious look at your plan for
that purpose and think about realigning
it so that it reflects your ambitions
more closely enthusiasm and the
mastermind Alliance one of the most
important places where your enthusiasm
will go to work is in your mastermind
alliance if you share your enthusiasm
with the other members you will increase
theirs they in turn will be able to feed
and support your enthusiasm sometimes
all members of the group benefit equally
from this process but it is more likely
that you as the leader will benefit most
the law of increasing returns will
reward you for your initial originating
enthusiasm in a way that far exceeds
either your own contributions or the
dividends paid to the other members
increased enthusiasm in your alliance
will mean increased faith as well that
additional faith will come more insight
into infinite intelligence and thus more creativity