be dead or completely incapacitated you
have to keep going because the regret at
age 90 looking back on your life the
regret will be enormous most of the
founders that I have spent a lot of time
with they’ve gone on to be super
successful spent a very long time on
their idea when a lot of other people
rise and shine it’s expresso time what’s
up believe nation it’s up in my one word
is believe and I believe in you I
believe you have an amazing gift inside
you that I want to see exploded onto the
world so let’s start your day off right
together grab your coffee and sip on
today’s message
never give up over to you Elon Musk
four years after starting SpaceX rolled
out its first rocket an unmanned booster
called the Falcon one cleared the tower
but the first three test flights failed
to reach orbit we are hearing from the
launch control sensor that has been an
anomaly on the vehicle when you had that
third failure in a row
did you think I need to pack this in
Devin why not
I don’t ever give up I mean I’d have to
be dead or completely incapacitated it
turned out that the third failure was
caused by a two-second glitch in the
timing eight weeks later must bet the
company on another flight this time
around everything worked perfect at that
fourth launch had to work that would
have been it we would have not had the
resources to the amount of fifth you
couldn’t have gone on at that point yes
death would have been I think inevitable
because we did not have the resources to
to mount a fifth launch this is a tricky
business tricky yeah
yeah I wish it wasn’t so hard never give
up is the best and the worst advice you
can ever give an entrepreneur the trick
is knowing how to use it if you love
what you’re doing if you can’t imagine
life without this thing that you’re
creating even if it’s not working out
yet you’re not getting the results yet
it’s not where you want it to be yet but
you need to know you need it’s like this
thing inside you that has to come out
you need to know it was gonna work or
not you could deal with the failure but
you can’t deal with not knowing if
that’s where you’re at with your idea
with your business and you have to keep
going then you can’t quit then you have
to find out because otherwise it’s gonna
eat you up for the rest of your life if
that’s where you’re at then you must
find a way to keep going even if it
doesn’t make any sense even if you have
to take on part-time jobs even if you
fail in front of everybody you have to
keep going because the regret at age 90
looking back on your life
rent will be enormous that’s how most
people live most people spend their
entire life regretting the things that
they didn’t do go look at a retirement
home go talk to your grandparents and
great-grandparents and a lot of them
will be filled with regret I wish I did
this I wish I took my shot I wish I had
the courage I wish I had the bravery to
keep going if that’s what you’re worried
about then you must you must you must
you must you must you must not give up
and find the way to keep going that’s
when it’s good advice here’s where it’s
bad advice
I think people stay in things for too
long as well I think people stay in
their business for too long I think
people stay in their relationships are
too long people stay with things because
it’s comfortable because they know it
because they recognize it because it’s
safe because it’s helping generate some
money they stay in the wrong thing for
too long if you are in the wrong thing
then quit immediately I can’t tell you
how many entrepreneurs I come across
who’ve had some level of success maybe
they’re not crushing it but they’ve had
some level of success and then they
start to hate their business they start
to get bored of their business because
they never evolved because they grew as
a human being but their business didn’t
grow alongside it and you keep getting
stuck doing the same thing over and over
and over again day in and day out
and you start to hate your business and
you feel like you have to stay in this
company because you should never give up
on it no quit get out of that thing
either change either adjust what you’re
gonna be doing then come up with a new
product come with the new service make
some tweaks or it’s just so far away
from what you’re interested in now then
quit try to sell the business if there’s
a way out and if not just abandon ship
and go do something else because this is
the most important part right here this
part right now you will never win doing
work that you hate you will never win
you will never have success you will
never get the goals that you want doing
work that you hate because the people
who love doing that work will always
crush you you can have the most talent
the most skills the most resources in
the world but if you do not love the
work if you do not love the process you
will get crushed you will get demolished
by the people who love it
and you will never be happy you will
always be a junior version of somebody
else and so you have to find the thing
that you are so dead in love with it’s
why finding your passion doing the thing
that you love is consistently the number
one most important rule that comes up
over and over and over and over again in
these videos not because I’m sharing it
because all these people who had success
are sharing it and so you will never win
doing work that you hate if you are
loving the work that you’re doing if you
have to find out if this is gonna work
or not then you can never quit then you
can never give up then you have to see
it through at least to know you could
deal with the failure but you cannot
deal with not knowing but if you don’t
love what you’re doing if you don’t love
the thing anymore then quit immediately
move on adjust find something else and
know that there’s something great for
you out there and that’s why never quit
is the best and the worst advice that
you can ever give an entrepreneur now
I’ve got some special bonus clips you
but before that question of the day what
do you think about the advice never quit
never give up I’d love to hear from you
leave it down in the comments below
thank you guys so much for watching I
believe in you I hope you continue to
believe in yourself and whatever your
one word is much love I’ll see you again
tomorrow morning for another shot of
knowing when to quit and knowing when to
give up on something is there’s no
perfect answer to that but it’s really
challenging to even get that
approximately correct I think most
people give up on things way too early
so the mistake that most people make is
they try something it does not
immediately work you see this
particularly in young entrepreneurs it
does not immediately work after seven
weeks they say you know what I tried
this thing it’s just not meant to be and
I have too many other projects and so
they immediately give up and you kind of
you know the satirical version of this
is people that are 23 and have started
14 startups because they give up on
everyone before I could ever possibly
successful these things are really hard
they take a very long time there are a
lot of critics there are a lot of people
who say this thing sucks it’s gonna fail
it’s really stupid and then also there’s
like what YC we call the trough of
sorrow where no one even bothers to say
it sucks because no one cares at all and
that is at least is demotivating most of
the founders that I have spent a lot of
time with that have gone on to be super
successful spent a very long time on
their idea when a lot of other people
would have given up and either people
said it sucks or people said nothing at
all and a framework that I have for when
to go up and when to keep working is it
should be an internal not an external
decision if people aren’t using it or
people are saying it’s bad that alone is
not a reason to give up you want to pay
some attention to that they might be
right but I think the best entrepreneurs
I know they make an internal decision
about when to give up or when to keep
working on something it’s basically when
you have run out of ideas and something
is not working then that’s a good time
to stop I honestly just don’t think
about mistakes but let me see if I can
try I mean I I just like to if I make a
mistake I put it behind me and I just
you know and and you know yes I you know
I mean there have been you know music
musical bands that I’ve missed trying to
sign like dust rates you know they’ve
been companies that have fallen flat in
their face like virgin Cola you know but
you know but you know that’s just part
of that’s just part of you know being an
entrepreneur you’ve got you’re going to
have these things happening all the time
so I don’t really see them as mistakes
they’re just you know they’re just you
know if you’re an entrepreneur you know
there’s some things are not gonna go
right something is they’re gonna go
right brightness is the most demanding
mistress you’re ever going to encounter
and I understand the advice that I’m
about to give you is not for everyone
most people should turn this off but if
you’re gonna stick with me if you’re
going to listen to what I have to say
it’s because you want something
tremendous in your life you want to
stand out from everyone else you want to
do something more than other people
think as possible you literally want to
stand outside the norm and if that’s the
case for you then understand that as
Albert Einstein said only one who
devotes himself to a cause with his
whole strength and soul can be a true
master for this reason mastery demands
all of a person if you want to get great
if you really want to make a skill set
your own if you want to be able to do
something and at the end of the day if
you want to transform the world if you
want to make grand changes if you want
to do all of that all the empty words
that people spout all the time let me
tell you the only thing that’s going to
separate you from all the other
blowhards we’re just talking words and
we’ll never do anything is to give
yourself over completely to
that obsession let that thing that you
love completely consume you and in that
your only chance to really become great
lies raise your standard Apple at the
core its core value is that we believe
that people with passion and not one
drop of my self-worth depends on your
acceptance of me
I don’t ever give up I’d have to be dead
or completely incapacitated hey believe
nation if you want to see my all-time
favorite top ten most a success I have a
very special secret video for you these
are the individual clips that I have
personally learned the most from and
applied to my life and my business check the link in description for details