most people are so afraid to fail that
they come up with this whole story that
it’s worse than it is and of course when
you make it worse than it is
it overwhelms you and now you won’t
begin
I’ve tried what will people say I’ve
tried
everything if you tried everything you
have what you want the most your stress
is because you’re thinking about too
many things at once in fact when people
don’t do things if not because they
can’t it’s not even because they don’t
want to it’s because of the way they are
focusing on what I call chunking things
when people don’t follow through here’s
what they do give an example who here
believes exercise is very important but
you don’t exercise regularly let me see
your hands raise your hand more hands
than most of us want to raise your hand
right now who you have really focuses I
should say exercises regularly raise
your hand regulate okay good who here
does not exercise regularly even though
you believe it’s important just be truth
okay good so let’s see what the
difference is here a person who does not
exercise regularly I want you raise your
hand and I want you to tell me why you
don’t exercise regularly and be truthful
okay yes sir I don’t have the time that
is that true he even knows it’s not sure
he’s gonna answer you first no but it
feels like he doesn’t have the time
because time is emotion and he’s got so
many other things he is focused on
getting results in there adding this to
the list seems like a lot right and the
other things are very important to him
like his business I don’t have a time he
has the time what’s the real reason he
doesn’t do it because of the way he
thinks about exercise when he focuses on
what it would take to exercise he does
it very differently than someone who
follows through when you think about
okay he starts thinking about I gotta
get to mild 14 of the London Marathon
and that even the thought of trying to
get to the 14th mile much less the 25th
mile is like beyond my imagination right
now so he is what I call over chunked
he’s not thinking about what he wants
he’s thinking about what’s painful
he’s just saw a perfect example he’s not
even thinking about victory or
succeeding so the chance of him
following through on something did he
Associates major pain to when he can do
something else right now he can feel
confident or successful at his chances
of falling to our very limited how many
would follow that say I his focus is on
failure his focus is on pain that’s why
he isn’t following through okay he’s
also focused on the 14th mile of a
marathon rather than today’s workout
which one seems more daunting to you so
when you think of what here’s also he’s
thinking about he’s thinking about the
process not the outcome or result he
wants and when you think about what its
gonna take to do something usually it
takes a lot and you’re not gonna want to
do it so he’s over chunk himself he’s
trying to eat the whale hole without
taking any smaller bites and it seems
too big for him so he says well I’ll do
it when later
that’s my Australian friends would say
later right and of course the problem
with doing it tomorrow is when you get
to tomorrow tomorrow’s today tomorrow
never comes so and you keep promising
yourself by the way what does this do to
you emotionally when you keep breaking
your own promises with yourself or you
keep failing to do things that you know
are important does it increase your
length level of certainty and confidence
know what it does is it roads and when
you Road confidence in one area believe
it or not it affects the other areas too
do you believe on that don’t believe me
what about your own life experience
maybe not one area but it starts to be
multiple areas it sure does another
reason why somebody doesn’t exercise or
do anything is because they don’t just
chunk it too big they chunk it into many
details I give you a perfect example so
I asked somebody one time
said okay how important these exercises
all exercise is extremely important
really okay good and tell me why don’t
you exercise regularly well I I just
don’t have time okay everybody gives
that answer that sounds wonderful so
tell me though don’t tell me about how
much time you don’t have tell me this
when you think about exercising what do
you think about which is a way of saying
what do you focus on and so this woman
says to me well oh my gosh you know I
mean what do you mean what I think about
well let’s say I said to you you got to
start exercising and I’m gonna put a gun
to the head of your children and I will
do very horrible things and hurt them
badly of you and exercise could you do
it oh yeah I could do it you know if I
if you if some mafia person came here it
said I’m gonna kill your children you
don’t exercise every day how many think
you can find a way to exercise every day
no matter what your time constraints may
be so remember this remember this change
is never a matter of ability it’s always
a matter of motivation I’ll say that
again change is never a matter of
ability it’s always a matter of
motivation or Drive having strong enough
reasons if you got a strong enough
reason you could figure out the time
couldn’t you so the biggest part of life
and time management is knowing what you
want and having enough reasons to follow
through but there is one more piece if
you make enough reason to fall through
Nuala you want but you make the task
overwhelming you’ll be overwhelmed so I
said to her forget what I said let’s
just say you’re really gonna start
exercising you’re gonna do it regularly
how would you do it what’s involved with
exercising what’s involved with exercise
what do you focus it as well if I was
gonna work out regularly I’d have to
find a club to join I said okay everyone
there’s so much because well but you
want to know the whole process yes tell
me the whole process of what it would
take that stress she goes oh my god all
right III have to I’d have to get on the
web and search for like all the exercise
places around my home and you know then
I have to look through those and see
which one’s probably closest or which
one is they’re probably nicest and I
don’t really know so I have to search on
the web and like read about each of them
and get a sense and see the pictures of
the place but of course you know it’s
the way they really show it to you they
always show you the best pictures it’s
not really that nice so they have to get
in my car and they’re gonna find these
places so you know I have to Google the
location and look it up and then I Drive
yeah you know a lot of times the
instructions are wrong on Google so sure
enough I get the place it’s not even the
right place and then they have to call
the place on my cell phone then a fair
call the place I can write down the
directions course I probably don’t have
a pen I’m you know how it is when you’re
driving and so finally I get a pen I
Drive down the directions or try to
remember in my mind I get to the place
and now I gotta get a ticket you know
how you get that ticket then I gotta
find a parking space and then find the
parking space now you gotta go into this
place and when you go on the place you
can’t just go look around they want to
escort you don’t pay some sales first
wants to score at me so I gotta go with
a salesperson they walk me around they
show me the locker room and they show me
yes and they show me that me show me all
the stuff and then let’s say I won’t
even buy it here I can’t just give me a
credit card they want me feel a little
application like I’m two years old again
I’m in high school oh come on give me a
break and then I fill up the application
I got a Pam and then they want to sell
me a ten million year membership I just
want to try this for six months and then
after all that then they want to take a
picture that looks worse when you take
it than your driver’s license plus after
that now what I do now I gotta flash the
car go into work out well they’re gonna
do work out I take off all my clothes I
gotta hang them up in this tiny little
Locker where my stuff doesn’t really fit
and it’s gonna get wrinkles I know it’s
gonna fall off and it’s gonna get
wrinkles be terrible so let’s say now I
do that and so I go to the first station
I got to figure out which station to go
to so now they want if I want to give me
some trainer who’s gonna tell me what to
do but let’s say I do it away off I go
for a station somebody cities some
sweaty smelly person who gets up and
they they got sweat all over so now I
gotta take my towels I gotta wipe it all
off and then and then I gotta adjust the
weight and then I don’t know what the
right way to adjust it again and get the
house we’ll figure out our Justin I
finally do my exercise and then I gotta
wipe the thing off and how you gonna
find the second station and maybe
there’s somebody there maybe it’s all
sweaty and I don’t know the numbers and
after I do all these want station after
station after station after station now
I got to go to locker room and take off
my sweaty clothes which I’m gonna put in
the bag which I know is gonna sneak up
my car and then I gotta go in and take a
shower and maybe I first to a steam room
or something but then I’m
the body parts of other people I’d only
want to see and then I gotta go and I
gotta do my hair now to do my makeup all
over you I start all over my makeup do
the whole thing all these little pieces
and they’re gonna put on mine now
wrinkled clothes and now I can’t even
just leave I gotta go in the front and I
gotta get my ticket stamps I don’t to
pay for it I gotta find the car which I
forgot where it is and then I showed me
a guy that that’s what it takes to work
out well what does it take to eat just
do it
what did he just do it well I don’t know
what kind you want tell you okay
I know 12 places let’s go well what do
you mean see eating is one chunk
exercising is 3229 for every little
step’ of well I gotta do I think about
all all the consequences and the
elements and the pieces and that’s why
they don’t do it they’re over chunked
what you focus on you feel what you feel
you are moved to somehow actuate change
a question change your life when it
comes to planning your life I want to
get you to learn to ask three questions
now and the first one is not what am I
gonna do and how many understand why now
say I the question one ask yourself is
what do I want
what’s my outcome what’s my result the
word are p.m. the first one is to get
you focused on the target the target is
not the activity the activity can change
it’s what the what’s the result I’m
after if you know exactly what it is you
really want what you desire what you’re
really after clarity is power the more
clear you aren’t specifically what you
want the faster your brain can get you
there but if you’re generally saying
things like what I want well you know I
want more money fine here’s a dollar get
out of here did you achieve the outcome
yeah when you’re that general you maybe
you think you’re not getting your goal
you are the way you language your goal
the way you think about it you’re
receiving it you know you know I you
know I want to feel a bit better I want
to lose some weight
fine you lost the pound you’re done
because your brains like a
servomechanism and a bomb and a missile
the old days you shoot a missile and the
target was going and if you missed the
trajectory you missed it today what
when the missiles not on course what
happens in locks under the heat
signature was to do it moves and follows
it that’s the way your brain is if it
knows the outcome if it knows the result
so rpm starts with I got another result
this is a results planning system the
rapid planning method you can think of
it as a results planning system I even
know the result I’m after before I ever
asked myself what to do that takes more
time but it’s worth it
now for times sake I’m not gonna do this
with you right now but I’ll tell you
what I do when I’ve taught this to
people and I’ve got full weekend to do
this in just give you a picture if I
asked you right now to write out your
name your full name now some of you
abbreviate your signature but write out
your full name and cursive go and do
that one time right at your full name
and cursive I can’t even use the word
cursive is that really the word people
still use means in handwriting I guess
but in cursive just write it out full
name because you can do this later on
now if I had you get with a partner and
you can try this later if you want I’m
just gonna tell you because I don’t want
to take the time those if such a limited
time today and I have your partner say
to you with a stopwatch here okay ready
and I go go and you write it out and you
tell me when you’re done
it’ll stop all right that no long that
was so let’s say you wrote out your
signature and it took five seconds and
then say ready
write it out ready go you tell me you’re
done stop and I write down five seconds
I have to do that ten times you’ll find
in the beginning you’ll be let’s say six
seconds I’m making it up everybody
signatures different and you probably
might get down to as little as five
seconds if you have like an iPhone you
could do it as a digital stopwatch you
could see the middle seconds then I say
to you I want you guys to write every
other letter in cursive look at you can
write half as many letters how long do
you think it would take to do it half as
much time most of you will take twice as
much time in the beginning and then
eventually what’s interesting is if I do
it ten times and the last two or three
and this makes no logical sense and
again I don’t want to take the time done
however all of you do this 10 times 10
times 10 times but you go do it on your
own I’ll just tell you the result in
most cases even though you’re doing half
as many letters you cut it by 2/3 the
time there’s something happens when you
break an all pattern
you do it fresh your brain over the
years has learned ways to move more
rapidly since then you did your regional
signature and you’ll do it in a third
the amount of time it’ll take twice as
much at first and then she’ll cost you a
third amount of time now let me tell you
why I’m telling you this the system I’m
calling your rapid planning method by
time I show it to you you’re gonna go
this takes more time than just making my
to-do list
it will win win will it take more time
win initially but once you get it in
your nervous system it’ll take you less
time because your brain will be thinking
in outcomes and not activities and when
you think in terms of outcomes and not
activities pretty soon some of the
activities you don’t even need to do to
get the outcome you find a better way to
get the outcome quicker now how do you
do that yes three questions question one
what is my result was my outcome what is
that I really truly want from this if
you’re going back next week you say this
next week one of the most important what
outcomes for me to get this week in my
business he’s right those outcomes are
not your action items the outcomes you
if you do that nothing else you’ll be
ahead of the game if you just keep
looking those outcomes every day how am
i doing on that outcome your brain will
come up with ways to get to that outcome
I promise you focus on the outcomes not
on activities action for most people
activities most people may mistake
movement for achievement they mistake
action items and to dues for achievement
we’re after the achievement are you with
me on this yes or no it’s a different
way of thinking and I think all of you
inherently have it but if you make this
ritualized just like the things you’ve
learned this week they’re all great but
if you don’t systematize them they’ll
work when you do them but if you
systematize them right and you see like
mr. Holloman here where he goes in and
just does it and does it make sure it’s
being done again or what you’ve seen
chat do or what I do you just do it over
and over again you don’t miss it now the
results are geometric so I’m gonna get
you systematize the thinking whether you
do it visually the way I’m gonna show
you or not
so first question what’s the result from
after what’s the ultimate result what I
want out of this week out of this thing
out of my business out of my life out
for my body and you want to be as what
is possible when you describe that
outcome that result
what as clear and specific as possible
generalities will confuse you so it
might take you longer than just right
now call so and so to think if I’m
calling my my son
I’m gonna call Jarek I’m gonna call my
brother this is what goes through my
head before I called always what’s my
outcome cuz I don’t wanna just call him
I want jerk to feel loved by his dad or
I don’t thinking about what welcome I’ve
gotta talk to him about this thing
that’s out there I gotta make sure I got
through them on this because I want to
guide him and move it in this direction
that’s why I want to be as his father I
wanna I don’t want to just chitchat I
can do that too so if you think before
every phone call before every time
you’re planning your day and you think
before you have any meeting what do you
think the first thing I ask of anyone
when we sit down in a meeting is okay
what are you are well your outcomes
what do you outcomes for this meeting
first thing I wanna know because I know
the outcomes guess what a lot of these
they’re done pretty quick
cuz I know the outcome you don’t have to
go through all the exact kitty needs to
sell me on it just that’s your outcome
how do you want to do it sounds good to
me
rock that’s how you make a meeting
productive I know a meeting for luck
cannot but the hours are time sometimes
it takes longer to the outcome than you
want but I’m gonna get the outcome
that’s by the way what you see with me
on stage that’s long times very puts
based on an outcome I’m gonna get that
outcome I don’t give a damn whether it’s
the right time or not I want to do it
that time
but I must deliver the outcome I’m gonna
get that and by the way how many like to
have your company focused on outcomes
results and not activity say I people
say all the time well did you get that
done well you only left him an email I I
left him a voicemail
I sent him three emails so in terms you
heard that when that happens with me oh
my god you know but I don’t show it I
just like really wow that’s fast thing
will explain our about our culture it’s
about getting the result so I can help
you if you can’t figure another way to
do it but there may be 12 other things
we might want to do maybe they don’t
have the answer maybe somebody else can
give us the answer
the outcome was to get this information
not to leave an email or 12 or three
voicemails that will not do any of us
any good
how many follow now whether you get the
outcome or not whether you get that
result will be based first day of
clarity
[Music]
knowledge is not power knowledge is
potential power knowledge is trumped
everyday by execution and if you really
want to change your life you can’t let
the learning you have here lead to
knowledge I’ve become an idiot you gotta
let your learning lead to action and
then you can become wealthy financially
mentally emotionally spiritually and
everything else at this point my life
nothing surprises me because every
culture is different in the world all
the countries I work in but we all have
the same human needs and so I hope it’ll
make any foe pause I’ve been coming here
for 25 years so I think I probably won’t
make too many of them on here but I hope
you know they won’t be out of disrespect
but I really give a damn more than
culture I care more about the individual
is because I’ve been obsessed with a
question for most of my life and the
question really is what makes the
difference in people’s lives why do some
people perform so poorly consistently
even though they have every advantage
and why are there some people that
perform at the highest level have every
disadvantage and why are there some
people that achieve everything they
dreamed of and they’re miserable
how many knows somebody that has every
reason to be grateful for their life and
they’re not they’re frustrated they’re
pissed off they’re worried how many know
somebody does say I it’s chronic it’s
chronic in the world and to me that’s
failure if you succeed and you’re not
fulfilled
that’s failure because when you’re not
fulfilled you’ve got nothing to really
give anybody else the problem is when
you are learning in the way we view
tearily learned it was preparing you for
a different world
you are supposed to sit passively when
you port your position on the bell rings
and what do you do talk to your neighbor
initiate makes happen
no what are you supposed to do sit down
and what guys we’re supposed to do shut
up don’t talk to you today if you’re in
business you don’t talk to your neighbor
you’re out of business who’s with me
here say I if you wait for someone to
tell you what to do in business it’s
over your competition is taking you so
we live in a different world and here’s
the problem you’re still learning the
way you were taught to learn so right
now you’re all being very nice to me I
have no complaint you’re being very
sweet but you’re sitting in a passive
state and let me explain why that’s
difficult who’s ever done this how many
of you have ever gone to an environment
where you learn something could be a
university environment could have been a
business environment could have been a
seminar and you learn something you
truly thought was extremely useful it
wasn’t somebody selling you you’re like
this is good stuff this’ll change my
business this will change my life and
you were excited about it and then you
went home and you never actually applied
a fricking thing that you learned who’s
ever done this before raise your hand
shall I who’s done this more than once
say I who still feels intelligent say I
you’re confused now I’ve done the same
thing in the past and I now figure out
what’s the problem here how could I be
this devoted dedicated guy commit my
money my time my energy go to these
events work my tail off take lots of
notes and then not apply it and it’s
because I was learning in a passive
state because when you’re sitting like
you’re sitting right now there’s nothing
wrong with it but you will not how much
will you remember if I ask you where
were you on 9/11 and you’re not even
Americans how many commemorative heard
about those planes crashing in the
building you could see where you were
you can remember it raise your hand if
you can remember every detail Wow
you know why information without emotion
is rarely maintained if there’s enough
emotion if on eight eleven you’ve met a
special person in a special place and
not a special experience you might
remember that because there’s a
different level of emotion so one things
we want to do is when you’re learning in
the Trib
since there’s not enough emotion in your
nervous system there’s nothing not
enough emotion there’s not enough energy
if there’s one thing we have to have to
be successful I’m wasting my time and
I’d be wasting yours if all we do is
continue to talk this way
the reason is it might be interesting as
we go through some of the strategies
you’ll probably excited write them down
but in this level of energy here’s what
happens whatever state you’re in when
you’re learning it gets linked to what
you’re learning so if you’re sitting
here and you’re really comfortable and
you’re kind of enjoying this is pretty
good or wow that’s really interesting or
that could be really valuable or dami
has big teeth or whatever you’re
thinking right now in your head if
you’re doing that in a passive state
then later on when you’ve got to do
something oh yeah I’m really gonna do
this this is really gonna happen and
there’s just no energy for it so the
less energy you have the less likely you
follow through and you something how
many follow here say I and so but some
of you might say yeah but Tony I’ve been
here two days and you know it’s great to
be here with you but I’m a little tired
it’s late in the day that type of thing
what you gotta understand is this as a
business owner as a professional if
someone’s gonna be the best in the world
at what you do or believes that you are
there’s nothing more valuable than
energy nothing moves without it and the
lower the energy low energy things break
down high energy you can build you can
create you can do anything
energy has nothing to do with age food
sleep it’s something that comes with a
psychology without the energy anything
else I’m gonna talk to you about to
waste the time so you and I need to
establish a new standard for energy now
here’s what I want to talk to you about
you have all these things you want me to
give you in the next two and a half
three hours just make me rich make me
happy give me lots of sex make sure that
I feel totally confident grow my
business a hundred percent I’ll give you
a couple hours go for it kid so here’s
the truth tell me if I’m right or wrong
about this you tell me if I were to take
all the things that you say you want and
I was to generalize them up into a
deeper richer concept of what you really
want you don’t just want these
individual things like lose weight or
have more energy or make more money or
have better relationship how many would
agree what you really are after is an
even more extraordinary quality of life
that you want
as great as your life maybe you want
more more joy more passion more
aliveness more impact more success who
can relate to this here say I then in
order to create an extraordinary quality
of life
you have to define it so what is an
extraordinary called life what would a
magnificent life be it’s not for me to
define so you did fine on your terms to
me an extraordinary life is life on your
terms what would it look like if you
really truly without without
exaggeration could look yourself in the
mirror and say holy look what I
created look at the life that I’ve
created now some of you truthfully could
do that now you just don’t do it enough
but I know you want more so let’s look
at how to do that I would say to you
there are two master skills I invite you
to write them down two fundamental
fundamental skills that you have to
master to have an extraordinary life
that lasts it’s like getting rich
anybody get rich staying rich is a
different thing right and I would just
mean financially rich I mean emotionally
spiritually physically relationship rich
all the riches that are available to us
what are the two skills the first skill
is the science of achievement the
science of achievement and notice I said
science the reason is because
achievement is a science and anyone can
learn it doesn’t matter your age it
doesn’t matter your background doesn’t
matter anything the only thing will
limit you is limiting beliefs but once
you figure out the science for example I
just spent the last four years
interviewing fifty of the most brilliant
financial minds on the planet all people
who are not part of the lucky sperm Club
meaning they actually earned it
themselves they started with nothing and
they built billions of dollars and I
want to see was their common
denominators and their work and if you
practice what they teach which is what I
put into a book if you do it there’s
zero question what you do I applied what
I’ve learned the last four years and
tripled my net worth which was already
extremely high and it all just came from
applying what I learned because I went
to the very best on earth success leaves
Clues figured out they’re doing did it
myself I teach other people too as well
your body we’re all unique biochemically
but not that unique meaning there are
certain fundamentals related to health
vitality and energy there’s certain laws
if you violate those laws
you’re gonna have low energy and you’re
gonna have dis-ease in your body that’s
what does eazy-e’s dis-ease right if you
align with them you’re gonna have
enormous amounts of energy and you’re
gonna have an extraordinary life because
you’ll have the energy to make it happen
but those are principles there are laws
you violate them you pay the price
whether you like it or not doesn’t
matter your beliefs don’t matter what
matters is those are the rules
now all of you in this room my bet is
have achieved a hell of a lotta you
would even come here the people that
need some like this event the most
rarely come the people they’re already
successful to some extent they want more
they’ve got momentum that’s why they
come but let’s point out real fast was
it take to achieve I want to give you
what I believe and you tell me if this
is right or wrong and maybe the best way
to do this is to measure it so I want
you right now to think of something that
you’ve achieved in your life that once
seemed difficult or impossible to you
something that once seemed like it was a
pipe dream like it would be impossible
but today it’s in your life that might
have been charting your own business so
now you have it that might have been a
person you wanted to go out with you’re
hoping they’d say yes to going out
you’re hoping you kiss them you’re
hoping you make love to them and now
you’re married to them good morning good
morning
la familia arity all right but it was
once a dream it was once like
unbelievable it seemed impossible maybe
he was earning a certain amount of money
maybe it was something simple like how
many of you when you were really young
there was a car that was like oh maybe
even today there was a car that was a
symbol to you of freedom or success or
something anybody have a relationship
with like that something so you wanted
it and it seemed impossible and then you
made it happen
how many can think of something right
now that once was impossible and it’s in
your life today solid you made it half
let me see your hands say I then here’s
what I found the best way to figure out
how to duplicate success is to study how
you’ve already done it so think of that
situation that once seemed impossible
it’s now in your life and when it was
impossible what made it go from
impossible to your life think about it
well what did you do to take this thing
that seemed impossible and now it’s in
your life but I would argue to you that
there’s three fundamental steps that
everybody goes through it
at a minimum if you took something one
scene
suppose there if we recognize what they
are you can go back to it and you know
it works you’ve done it before and you
can apply it to anything and I’ve played
it most of my life and by simplifying it
whenever I really want to achieve
something I come back to these three
steps and I make it happen so the first
step is tell me if this is true for you
you became obsessed by it this thing you
wanted you didn’t just want it your
hunger for it got stronger your desire
for it got stronger you smiling yes was
it him good I like that
lucky man but you have this hunger you
have this desire but it’s a hunger to
desire that wouldn’t go away people
always ask me one of the most common
questions I’ll get asked by people in
the media is Tony is there a common
trait cuz you know I coach all these
multi-billionaires now about this point
in my life so I’ve got guys that have
now become I’ve coached them but they’re
now my friends so people like to give
you an idea Marc Benioff I started
salesforce.com from zero and they’re
doing they’re gonna do this year eight
billion and he did it right out of one
of my seminars came up and told me you
convinced me I’m leaving my company I’m
gonna start this business I want to
apply the principles you taught he said
it’s called salesforce.com
I’m leaving Oracle we’re gonna do a
hundred million dollars he thought that
was big now there’s an eight billion but
I’m coaching these people or to give you
an idea Sir Richard Branson Richard’s a
good friend of mine you know 400
companies he has he’s just and you say
what do these people have in common a
Steve Forbes what do they all have in
common what they have in common is
hunger a hunger that doesn’t go away
most people are hungry because things
are uncomfortable they don’t like how it
is and they go to try to fix it or they
lose weight to get the bikini for a
month or whatever it is but the hunger
doesn’t last the people are the most
successful in the face of the earth I
think intelligence is one of the most
valuable things you human being can have
and develop but how many of you know
somebody who’s incredibly smart and
can’t fight their way out of a paper bag
Hey
so intelligence is not enough what’s
gonna make you maximize your ability is
hunger a hunger that doesn’t go away so
in the area where you achieved your
hunger was sustained you got hungry you
got desires but you didn’t let it go how
many can relate to this when you think
about this item the situation you are
hungry you were driven you wouldn’t let
it go how many can relate to this AI and
because you got that hunger what did it
do it gave you the drive to do something
which is the second step once
that hunger is strong enough and pour
you into action so step two is you got
to take massive what massive right down
massive action is the cure-all we all
know it but we forget it people say I
don’t know what to do here’s what to do
try anything I don’t know where to start
throw up a rock
wherever lands start there the next
person goes by go I need to talk to you
you’re the first person after the rock
whatever it takes you can get them going
but what people do is they think they
have to know the answer what they really
gotta do is get into action but it’s
step two as two parts take massive
action and effectively execute because
if your goal was let’s say to see a
sunset that’s your whole goal and your
plan as you start taking action by
running east looking for that sunset I
don’t give a how positive you are I
don’t care how much you believe I don’t
care how I’m to see a speck you are you
are absolutely not gonna get the result
that you’re the wrong strategy right so
you have to effectively at you but if
you take massive action and what you
trying doesn’t work what should you do
if you have this big goal and you’re on
fire for it you’re gonna make it happen
and then you try something that doesn’t
work what should you do try something
else
and what if that doesn’t work what
should you do and what if that doesn’t
work what should you do come on guys if
that doesn’t work what should you do if
that doesn’t work what should you do if
that doesn’t work what you to do I’ll
give you an example how long would give
you average baby your average child to
learn how to walk how long would you
give you average salary say hey stop
you go what are you crazy my kids gonna
keep trying it’s Hill here she walks
magic formula no wonder almost every
girl over walks but watch how many of
you like to sing that when no one’s
around
how many sing you sound like hell they
said your hats why aren’t you a singer
because early in your life someone said
that’s horrible shut up
that’s terrible don’t do that anymore
you’re not a singer and you believed
them instead of to keep changing your
approach until you became a singer
there’s nothing you can’t create if
you’re hungry enough if you take enough
massive action and if you keep changing
your approach until you find the way to
effectively execute now there is a way
to speed this up and that is to model
someone who’s already gained them salt
you want why reinvent the wheel right if
you find this woman is able to have this
incredible relationship with her man and
she doesn’t bitch about him all the time
they’re in love they’re passionate but
for each other she’s not lucky you want
to find out what is she doing
differently with a man than you’re doing
right what’s he doing differently with
his woman than you’re doing because if
you find that out you’re gonna find out
it isn’t luck there’s something
underneath it all and once you know what
that something is and you effectively
execute then you’ll a need one more
thing to achieve what you are and that’s
Grace or some people call it God some
like to call it luck but there is an
amazing thing I’ve learned in my life
the harder you work the more focused you
are the more committed you are the more
flexible you are more grace tends to
come to
and the more you acknowledge grace in
your life that no matter how hard you
and I work there still raise that we
even born this time in human history I
mean there wasn’t a better time in your
life or any lifetime to be an
entrepreneur than there is today there’s
more resources available at your
fingertips it’s in your pocket for God’s
sakes than ever existed in the history
of the world and it’s gonna change every
aspect of your life and you want to be
ready to take advantage of that but it’s
really hard to take advantage of things
when you’re busy not noticing all the
grace that art exists I found when you
acknowledge us there who can align with
us who’s ever felt that sense of
guidance or grace in your life pretty
beautiful so to achieve that’s really
all it takes how many of you did these
three steps how many of you became
obsessed about this thing you wanted and
wouldn’t let it go and your energy built
your desire bill and then you took
massive action and you know the hell
you’re doing
but you’ve maybe changed enough time
till you figure it out and some grace
came to you and it work to that who’s
done this before say I then I’m gonna
tell you whatever is not in your life
today that you want go back to those
three steps as basic as that is that’s
all it takes and we make it so much more
complex in our minds and that’s why most
people don’t achieve they get fearful
because they make it bigger than it is
and you can speed it all up by doing
what I’ve done throughout my life go
find someone who is the best in the
world at what they’re doing and suck out
of their brain whatever they know but
there’s the second key lesson cuz how
many of you have ever done this how many
of you have ever achieved the goal that
you worked your tail off to get to and
then you achieve the goal and your brain
said is this all there is
who’s have this experience for say I is
not a brutal experience I’d rather fail
because you know if guys like you and I
ladies and gentlemen in this room or to
fail you don’t accept failure right you
just get up and try something else so
failure is actually better because you
could still succeed when you succeed and
you’re not happy now you’re what I call
technically screwed you really that’s
demoralizing cuz you worked your guts
out and you achieve it you’re still not
fulfilled so the second lesson I believe
is even more important in this lesson if
you can take it home tonight
I’m telling you will change your life
more than anything else I know and I
know it from 39 years of working with
people and
myself the second lesson is you must
master the art of fulfillment
the art of fulfillment and that sounds
so basic doesn’t it the art of
fulfillment but notice I didn’t say the
science of fulfillment why it’s not a
science you know why because what’s
gonna fulfill you my dear you and you
even if your dear friends or family is
not the same fulfillments art if you
want to know what fulfills people look
around this earth you’ve got to find
what it is that will light you up cuz
otherwise you achieve and you’re not
fulfilled as I said earlier success
without fulfilment is the ultimate
failure you think that if you achieve
you’re gonna be happy and I’m here to
tell you you got a happily achieve and
that sounds just like changing one word
but it’s a different life and in order
to do that you have to decide that
fulfillment is even more important than
achievement and by the way you don’t
have to choose when you’re really
fulfilled you tend to achieve more but
if you’re gonna be fulfilled by
something in the future and you can’t
find ecstasy in this moment you won’t
find it in the future more money more
accolades more acknowledgement more love
more alcohol more sex more whatever it
is it’s not going to give you more
ecstasy in the future if you can’t find
that ecstasy now it’s the most important
decision of your life you could make
today and it could be worth the entire
two days times a thousand the most
important decision that I’m offering you
to think about making today the most
important decision in your life what
would it be some would say who you’re
gonna marry and I wouldn’t disagree with
that that’s probably one of most
important things your life who you’re
gonna spend time with us who you become
and if you picked the wrong person life
is a bitch or you marry him or her right
and if it’s the right person life can be
magnificent but as important as that is
and I’ve made the wrong choice initially
and the right choice for the last
seventeen years my wife’s been the
greatest gift of my life I thank God for
every day but I’m telling you even more
important than that decision because
your husband or wife or your boyfriend
or girlfriend could go away they could
die and get cancer they can leave you
they could’ve or she you’re not in
control we all have the illusion of
control we have influence not control
not when it comes to other human beings
the only new in control is what we think
about what we focus on what we feel and
what we experience the most important
decision of your life is deciding you
will be happy no matter what because
unless you do that you won’t be and I
can tell you achievement is common
happiness that a sustained is not you
want to be an achiever here should be
your new goal to achieve the highest
level of daily happiness that any human
has ever experienced because if you do
that you’ll be the ultimate achieve real
dwarf everyone else and you’ll achieve
as well so I’d like in the short time
that got left to do two things with you
I’d like to give you some tools more
tools for changing your state so you
live in a beautiful state how many like
to do that say I now I know many of you
about thirty-five and forty percent of
you came here primarily with the idea of
business and business opportunities so
why am I talking about these items how
many of you your business is like an
extension of your identity let me see a
show hands or it’s like your child I
make it relate to that right and how
many of you have some children that need
some correction and so I do literally a
five-day Total Immersion on business so
I’m not holding back but in three hours
I’d be sprinkling it but I’d like to
plant just a couple seeds with you
and there’s a unique opportunity that
I’ll tell you a little more at the end
that the Australian government is
created that if you’re an Australian
citizen who’s an Australian citizen here
awesome you can go through my business
mastery program and my unleash the power
would end there one affects your
psychology one does every aspect of
business my promise of the business
mastery program simple if you don’t have
a million dollars of value on a day one
you can leave on that point you can even
take your notebook with you nobody lives
I’ve been doing this I help people grow
their business thirty two hundred thirty
percent like clockwork and I’m talking
about businesses like a company called
home acts the largest home builder in
Mexico they directly relate to us
three-quarters of a billion dollars of
increase in the last 24 months or a
chiropractor’s got two members of his
staff an army of two and he’s doubled
his business in the last nine months
right that’s what I do
my greatest skill and how do I do that
it’s like I’ve built all these
businesses but it started with one
understanding but I want you to have and
it’s why I focused today on achievement
and fulfillment because you’re if you
look at any business and you want to
know what the choke hold is on the
businesses growth it’s always the owner
it’s always the leader because the choke
hold is in the form of your psychology
and your skills and I would say to you
jot it down 80% of success in business
is psychology and 20% is mechanics now
don’t get me wrong I’m a big believer in
strategies because I know one strategy
can save you a decade of pain one
strategy can make you a million dollars
but if you have the strategy how many
have lots of strategies in the past and
then not follow through them those have
done this before say I that’s why your
psychology is the most important part so
I’ll give you the details at the end I
won’t plant the seed with you if you
want to grow your business you’ve got to
grow there is no business that’s going
to grow dynamically and consistently and
give you huge levels of financial and
emotional and spiritual rewards without
you growing but you have to have a way
to do it that’s disciplined that gives
you both the psychological change but
also the skill change some people do
have a great psychology but they know
how to make a great product or service
but they’re terrible at marketing and
today by the way does the best product
win in the world we live in today yes or
no no which product wins the best
marketed product wins now long term the
best product and the best marketing wins
that would be in the past Apple I say
the past because they’re slipping a bit
because they’ve stopped innovating at
the same level they used to but the
bottom line is if you have incredible
product or service and you have
incredible marketing you’re gonna win
but we live in a world where shitty
products who’s ever seen someone’s a
product far inferior to your own product
or service and they’re making more
business than you are let me see your
hands here say aye today is it easier to
market or harder which one
which one it’s easier and it’s cheaper
but it’s less effective
the reason is 15 years ago I don’t know
what the numbers are in Australia but I
know what they are in the UK I know what
they are Germany France and the US and
identical numbers about 15 years ago
would be 16 years ago now they did the
study and they found that it took an
average of four exposures to a product
on average before someone then took
action on average does anybody know what
it is today meaning as of last year 16
16 exposures on an average before some
of us responds so today it’s really hard
to succeed if you’re in a situation
where you’re trying to market and what
are you gonna compare to today people
have gigantic budgets that’s why you’ve
seen all these small businesses
disappear more big businesses show up
and how are you supposed to compete with
that the answer is you can but you have
to use a totally different tack you
can’t do traditional advertising you’re
gonna have to learn to master what I
teach which is how do you become the
expert in the field so that people come
to you because they want to understand
what you know about it
where people seek you out you don’t
advertise for them because whatever
advertising you have your small business
gonna be very hard
and that is for every kind of product
you can imagine today isn’t it true so a
lot of people get down and out just cuz
they don’t understand it is so easy in
the world we live in today to develop a
level of expertise where your marketing
is not marketing it’s adding value if
there’s one way to become wealthy in
business there’s only one way to stay
wealthy find a way to do more for others
from who than who then anyone else if
you find a way to add more value than
anyone else in your category you will
completely dominate that market place
and if you keep doing it and you keep
innovating you keep growing you can go
from a tiny little business where
everyone else dominated here where you’re the dominant force
they come up with this whole story that
it’s worse than it is and of course when
you make it worse than it is
it overwhelms you and now you won’t
begin
I’ve tried what will people say I’ve
tried
everything if you tried everything you
have what you want the most your stress
is because you’re thinking about too
many things at once in fact when people
don’t do things if not because they
can’t it’s not even because they don’t
want to it’s because of the way they are
focusing on what I call chunking things
when people don’t follow through here’s
what they do give an example who here
believes exercise is very important but
you don’t exercise regularly let me see
your hands raise your hand more hands
than most of us want to raise your hand
right now who you have really focuses I
should say exercises regularly raise
your hand regulate okay good who here
does not exercise regularly even though
you believe it’s important just be truth
okay good so let’s see what the
difference is here a person who does not
exercise regularly I want you raise your
hand and I want you to tell me why you
don’t exercise regularly and be truthful
okay yes sir I don’t have the time that
is that true he even knows it’s not sure
he’s gonna answer you first no but it
feels like he doesn’t have the time
because time is emotion and he’s got so
many other things he is focused on
getting results in there adding this to
the list seems like a lot right and the
other things are very important to him
like his business I don’t have a time he
has the time what’s the real reason he
doesn’t do it because of the way he
thinks about exercise when he focuses on
what it would take to exercise he does
it very differently than someone who
follows through when you think about
okay he starts thinking about I gotta
get to mild 14 of the London Marathon
and that even the thought of trying to
get to the 14th mile much less the 25th
mile is like beyond my imagination right
now so he is what I call over chunked
he’s not thinking about what he wants
he’s thinking about what’s painful
he’s just saw a perfect example he’s not
even thinking about victory or
succeeding so the chance of him
following through on something did he
Associates major pain to when he can do
something else right now he can feel
confident or successful at his chances
of falling to our very limited how many
would follow that say I his focus is on
failure his focus is on pain that’s why
he isn’t following through okay he’s
also focused on the 14th mile of a
marathon rather than today’s workout
which one seems more daunting to you so
when you think of what here’s also he’s
thinking about he’s thinking about the
process not the outcome or result he
wants and when you think about what its
gonna take to do something usually it
takes a lot and you’re not gonna want to
do it so he’s over chunk himself he’s
trying to eat the whale hole without
taking any smaller bites and it seems
too big for him so he says well I’ll do
it when later
that’s my Australian friends would say
later right and of course the problem
with doing it tomorrow is when you get
to tomorrow tomorrow’s today tomorrow
never comes so and you keep promising
yourself by the way what does this do to
you emotionally when you keep breaking
your own promises with yourself or you
keep failing to do things that you know
are important does it increase your
length level of certainty and confidence
know what it does is it roads and when
you Road confidence in one area believe
it or not it affects the other areas too
do you believe on that don’t believe me
what about your own life experience
maybe not one area but it starts to be
multiple areas it sure does another
reason why somebody doesn’t exercise or
do anything is because they don’t just
chunk it too big they chunk it into many
details I give you a perfect example so
I asked somebody one time
said okay how important these exercises
all exercise is extremely important
really okay good and tell me why don’t
you exercise regularly well I I just
don’t have time okay everybody gives
that answer that sounds wonderful so
tell me though don’t tell me about how
much time you don’t have tell me this
when you think about exercising what do
you think about which is a way of saying
what do you focus on and so this woman
says to me well oh my gosh you know I
mean what do you mean what I think about
well let’s say I said to you you got to
start exercising and I’m gonna put a gun
to the head of your children and I will
do very horrible things and hurt them
badly of you and exercise could you do
it oh yeah I could do it you know if I
if you if some mafia person came here it
said I’m gonna kill your children you
don’t exercise every day how many think
you can find a way to exercise every day
no matter what your time constraints may
be so remember this remember this change
is never a matter of ability it’s always
a matter of motivation I’ll say that
again change is never a matter of
ability it’s always a matter of
motivation or Drive having strong enough
reasons if you got a strong enough
reason you could figure out the time
couldn’t you so the biggest part of life
and time management is knowing what you
want and having enough reasons to follow
through but there is one more piece if
you make enough reason to fall through
Nuala you want but you make the task
overwhelming you’ll be overwhelmed so I
said to her forget what I said let’s
just say you’re really gonna start
exercising you’re gonna do it regularly
how would you do it what’s involved with
exercising what’s involved with exercise
what do you focus it as well if I was
gonna work out regularly I’d have to
find a club to join I said okay everyone
there’s so much because well but you
want to know the whole process yes tell
me the whole process of what it would
take that stress she goes oh my god all
right III have to I’d have to get on the
web and search for like all the exercise
places around my home and you know then
I have to look through those and see
which one’s probably closest or which
one is they’re probably nicest and I
don’t really know so I have to search on
the web and like read about each of them
and get a sense and see the pictures of
the place but of course you know it’s
the way they really show it to you they
always show you the best pictures it’s
not really that nice so they have to get
in my car and they’re gonna find these
places so you know I have to Google the
location and look it up and then I Drive
yeah you know a lot of times the
instructions are wrong on Google so sure
enough I get the place it’s not even the
right place and then they have to call
the place on my cell phone then a fair
call the place I can write down the
directions course I probably don’t have
a pen I’m you know how it is when you’re
driving and so finally I get a pen I
Drive down the directions or try to
remember in my mind I get to the place
and now I gotta get a ticket you know
how you get that ticket then I gotta
find a parking space and then find the
parking space now you gotta go into this
place and when you go on the place you
can’t just go look around they want to
escort you don’t pay some sales first
wants to score at me so I gotta go with
a salesperson they walk me around they
show me the locker room and they show me
yes and they show me that me show me all
the stuff and then let’s say I won’t
even buy it here I can’t just give me a
credit card they want me feel a little
application like I’m two years old again
I’m in high school oh come on give me a
break and then I fill up the application
I got a Pam and then they want to sell
me a ten million year membership I just
want to try this for six months and then
after all that then they want to take a
picture that looks worse when you take
it than your driver’s license plus after
that now what I do now I gotta flash the
car go into work out well they’re gonna
do work out I take off all my clothes I
gotta hang them up in this tiny little
Locker where my stuff doesn’t really fit
and it’s gonna get wrinkles I know it’s
gonna fall off and it’s gonna get
wrinkles be terrible so let’s say now I
do that and so I go to the first station
I got to figure out which station to go
to so now they want if I want to give me
some trainer who’s gonna tell me what to
do but let’s say I do it away off I go
for a station somebody cities some
sweaty smelly person who gets up and
they they got sweat all over so now I
gotta take my towels I gotta wipe it all
off and then and then I gotta adjust the
weight and then I don’t know what the
right way to adjust it again and get the
house we’ll figure out our Justin I
finally do my exercise and then I gotta
wipe the thing off and how you gonna
find the second station and maybe
there’s somebody there maybe it’s all
sweaty and I don’t know the numbers and
after I do all these want station after
station after station after station now
I got to go to locker room and take off
my sweaty clothes which I’m gonna put in
the bag which I know is gonna sneak up
my car and then I gotta go in and take a
shower and maybe I first to a steam room
or something but then I’m
the body parts of other people I’d only
want to see and then I gotta go and I
gotta do my hair now to do my makeup all
over you I start all over my makeup do
the whole thing all these little pieces
and they’re gonna put on mine now
wrinkled clothes and now I can’t even
just leave I gotta go in the front and I
gotta get my ticket stamps I don’t to
pay for it I gotta find the car which I
forgot where it is and then I showed me
a guy that that’s what it takes to work
out well what does it take to eat just
do it
what did he just do it well I don’t know
what kind you want tell you okay
I know 12 places let’s go well what do
you mean see eating is one chunk
exercising is 3229 for every little
step’ of well I gotta do I think about
all all the consequences and the
elements and the pieces and that’s why
they don’t do it they’re over chunked
what you focus on you feel what you feel
you are moved to somehow actuate change
a question change your life when it
comes to planning your life I want to
get you to learn to ask three questions
now and the first one is not what am I
gonna do and how many understand why now
say I the question one ask yourself is
what do I want
what’s my outcome what’s my result the
word are p.m. the first one is to get
you focused on the target the target is
not the activity the activity can change
it’s what the what’s the result I’m
after if you know exactly what it is you
really want what you desire what you’re
really after clarity is power the more
clear you aren’t specifically what you
want the faster your brain can get you
there but if you’re generally saying
things like what I want well you know I
want more money fine here’s a dollar get
out of here did you achieve the outcome
yeah when you’re that general you maybe
you think you’re not getting your goal
you are the way you language your goal
the way you think about it you’re
receiving it you know you know I you
know I want to feel a bit better I want
to lose some weight
fine you lost the pound you’re done
because your brains like a
servomechanism and a bomb and a missile
the old days you shoot a missile and the
target was going and if you missed the
trajectory you missed it today what
when the missiles not on course what
happens in locks under the heat
signature was to do it moves and follows
it that’s the way your brain is if it
knows the outcome if it knows the result
so rpm starts with I got another result
this is a results planning system the
rapid planning method you can think of
it as a results planning system I even
know the result I’m after before I ever
asked myself what to do that takes more
time but it’s worth it
now for times sake I’m not gonna do this
with you right now but I’ll tell you
what I do when I’ve taught this to
people and I’ve got full weekend to do
this in just give you a picture if I
asked you right now to write out your
name your full name now some of you
abbreviate your signature but write out
your full name and cursive go and do
that one time right at your full name
and cursive I can’t even use the word
cursive is that really the word people
still use means in handwriting I guess
but in cursive just write it out full
name because you can do this later on
now if I had you get with a partner and
you can try this later if you want I’m
just gonna tell you because I don’t want
to take the time those if such a limited
time today and I have your partner say
to you with a stopwatch here okay ready
and I go go and you write it out and you
tell me when you’re done
it’ll stop all right that no long that
was so let’s say you wrote out your
signature and it took five seconds and
then say ready
write it out ready go you tell me you’re
done stop and I write down five seconds
I have to do that ten times you’ll find
in the beginning you’ll be let’s say six
seconds I’m making it up everybody
signatures different and you probably
might get down to as little as five
seconds if you have like an iPhone you
could do it as a digital stopwatch you
could see the middle seconds then I say
to you I want you guys to write every
other letter in cursive look at you can
write half as many letters how long do
you think it would take to do it half as
much time most of you will take twice as
much time in the beginning and then
eventually what’s interesting is if I do
it ten times and the last two or three
and this makes no logical sense and
again I don’t want to take the time done
however all of you do this 10 times 10
times 10 times but you go do it on your
own I’ll just tell you the result in
most cases even though you’re doing half
as many letters you cut it by 2/3 the
time there’s something happens when you
break an all pattern
you do it fresh your brain over the
years has learned ways to move more
rapidly since then you did your regional
signature and you’ll do it in a third
the amount of time it’ll take twice as
much at first and then she’ll cost you a
third amount of time now let me tell you
why I’m telling you this the system I’m
calling your rapid planning method by
time I show it to you you’re gonna go
this takes more time than just making my
to-do list
it will win win will it take more time
win initially but once you get it in
your nervous system it’ll take you less
time because your brain will be thinking
in outcomes and not activities and when
you think in terms of outcomes and not
activities pretty soon some of the
activities you don’t even need to do to
get the outcome you find a better way to
get the outcome quicker now how do you
do that yes three questions question one
what is my result was my outcome what is
that I really truly want from this if
you’re going back next week you say this
next week one of the most important what
outcomes for me to get this week in my
business he’s right those outcomes are
not your action items the outcomes you
if you do that nothing else you’ll be
ahead of the game if you just keep
looking those outcomes every day how am
i doing on that outcome your brain will
come up with ways to get to that outcome
I promise you focus on the outcomes not
on activities action for most people
activities most people may mistake
movement for achievement they mistake
action items and to dues for achievement
we’re after the achievement are you with
me on this yes or no it’s a different
way of thinking and I think all of you
inherently have it but if you make this
ritualized just like the things you’ve
learned this week they’re all great but
if you don’t systematize them they’ll
work when you do them but if you
systematize them right and you see like
mr. Holloman here where he goes in and
just does it and does it make sure it’s
being done again or what you’ve seen
chat do or what I do you just do it over
and over again you don’t miss it now the
results are geometric so I’m gonna get
you systematize the thinking whether you
do it visually the way I’m gonna show
you or not
so first question what’s the result from
after what’s the ultimate result what I
want out of this week out of this thing
out of my business out of my life out
for my body and you want to be as what
is possible when you describe that
outcome that result
what as clear and specific as possible
generalities will confuse you so it
might take you longer than just right
now call so and so to think if I’m
calling my my son
I’m gonna call Jarek I’m gonna call my
brother this is what goes through my
head before I called always what’s my
outcome cuz I don’t wanna just call him
I want jerk to feel loved by his dad or
I don’t thinking about what welcome I’ve
gotta talk to him about this thing
that’s out there I gotta make sure I got
through them on this because I want to
guide him and move it in this direction
that’s why I want to be as his father I
wanna I don’t want to just chitchat I
can do that too so if you think before
every phone call before every time
you’re planning your day and you think
before you have any meeting what do you
think the first thing I ask of anyone
when we sit down in a meeting is okay
what are you are well your outcomes
what do you outcomes for this meeting
first thing I wanna know because I know
the outcomes guess what a lot of these
they’re done pretty quick
cuz I know the outcome you don’t have to
go through all the exact kitty needs to
sell me on it just that’s your outcome
how do you want to do it sounds good to
me
rock that’s how you make a meeting
productive I know a meeting for luck
cannot but the hours are time sometimes
it takes longer to the outcome than you
want but I’m gonna get the outcome
that’s by the way what you see with me
on stage that’s long times very puts
based on an outcome I’m gonna get that
outcome I don’t give a damn whether it’s
the right time or not I want to do it
that time
but I must deliver the outcome I’m gonna
get that and by the way how many like to
have your company focused on outcomes
results and not activity say I people
say all the time well did you get that
done well you only left him an email I I
left him a voicemail
I sent him three emails so in terms you
heard that when that happens with me oh
my god you know but I don’t show it I
just like really wow that’s fast thing
will explain our about our culture it’s
about getting the result so I can help
you if you can’t figure another way to
do it but there may be 12 other things
we might want to do maybe they don’t
have the answer maybe somebody else can
give us the answer
the outcome was to get this information
not to leave an email or 12 or three
voicemails that will not do any of us
any good
how many follow now whether you get the
outcome or not whether you get that
result will be based first day of
clarity
[Music]
knowledge is not power knowledge is
potential power knowledge is trumped
everyday by execution and if you really
want to change your life you can’t let
the learning you have here lead to
knowledge I’ve become an idiot you gotta
let your learning lead to action and
then you can become wealthy financially
mentally emotionally spiritually and
everything else at this point my life
nothing surprises me because every
culture is different in the world all
the countries I work in but we all have
the same human needs and so I hope it’ll
make any foe pause I’ve been coming here
for 25 years so I think I probably won’t
make too many of them on here but I hope
you know they won’t be out of disrespect
but I really give a damn more than
culture I care more about the individual
is because I’ve been obsessed with a
question for most of my life and the
question really is what makes the
difference in people’s lives why do some
people perform so poorly consistently
even though they have every advantage
and why are there some people that
perform at the highest level have every
disadvantage and why are there some
people that achieve everything they
dreamed of and they’re miserable
how many knows somebody that has every
reason to be grateful for their life and
they’re not they’re frustrated they’re
pissed off they’re worried how many know
somebody does say I it’s chronic it’s
chronic in the world and to me that’s
failure if you succeed and you’re not
fulfilled
that’s failure because when you’re not
fulfilled you’ve got nothing to really
give anybody else the problem is when
you are learning in the way we view
tearily learned it was preparing you for
a different world
you are supposed to sit passively when
you port your position on the bell rings
and what do you do talk to your neighbor
initiate makes happen
no what are you supposed to do sit down
and what guys we’re supposed to do shut
up don’t talk to you today if you’re in
business you don’t talk to your neighbor
you’re out of business who’s with me
here say I if you wait for someone to
tell you what to do in business it’s
over your competition is taking you so
we live in a different world and here’s
the problem you’re still learning the
way you were taught to learn so right
now you’re all being very nice to me I
have no complaint you’re being very
sweet but you’re sitting in a passive
state and let me explain why that’s
difficult who’s ever done this how many
of you have ever gone to an environment
where you learn something could be a
university environment could have been a
business environment could have been a
seminar and you learn something you
truly thought was extremely useful it
wasn’t somebody selling you you’re like
this is good stuff this’ll change my
business this will change my life and
you were excited about it and then you
went home and you never actually applied
a fricking thing that you learned who’s
ever done this before raise your hand
shall I who’s done this more than once
say I who still feels intelligent say I
you’re confused now I’ve done the same
thing in the past and I now figure out
what’s the problem here how could I be
this devoted dedicated guy commit my
money my time my energy go to these
events work my tail off take lots of
notes and then not apply it and it’s
because I was learning in a passive
state because when you’re sitting like
you’re sitting right now there’s nothing
wrong with it but you will not how much
will you remember if I ask you where
were you on 9/11 and you’re not even
Americans how many commemorative heard
about those planes crashing in the
building you could see where you were
you can remember it raise your hand if
you can remember every detail Wow
you know why information without emotion
is rarely maintained if there’s enough
emotion if on eight eleven you’ve met a
special person in a special place and
not a special experience you might
remember that because there’s a
different level of emotion so one things
we want to do is when you’re learning in
the Trib
since there’s not enough emotion in your
nervous system there’s nothing not
enough emotion there’s not enough energy
if there’s one thing we have to have to
be successful I’m wasting my time and
I’d be wasting yours if all we do is
continue to talk this way
the reason is it might be interesting as
we go through some of the strategies
you’ll probably excited write them down
but in this level of energy here’s what
happens whatever state you’re in when
you’re learning it gets linked to what
you’re learning so if you’re sitting
here and you’re really comfortable and
you’re kind of enjoying this is pretty
good or wow that’s really interesting or
that could be really valuable or dami
has big teeth or whatever you’re
thinking right now in your head if
you’re doing that in a passive state
then later on when you’ve got to do
something oh yeah I’m really gonna do
this this is really gonna happen and
there’s just no energy for it so the
less energy you have the less likely you
follow through and you something how
many follow here say I and so but some
of you might say yeah but Tony I’ve been
here two days and you know it’s great to
be here with you but I’m a little tired
it’s late in the day that type of thing
what you gotta understand is this as a
business owner as a professional if
someone’s gonna be the best in the world
at what you do or believes that you are
there’s nothing more valuable than
energy nothing moves without it and the
lower the energy low energy things break
down high energy you can build you can
create you can do anything
energy has nothing to do with age food
sleep it’s something that comes with a
psychology without the energy anything
else I’m gonna talk to you about to
waste the time so you and I need to
establish a new standard for energy now
here’s what I want to talk to you about
you have all these things you want me to
give you in the next two and a half
three hours just make me rich make me
happy give me lots of sex make sure that
I feel totally confident grow my
business a hundred percent I’ll give you
a couple hours go for it kid so here’s
the truth tell me if I’m right or wrong
about this you tell me if I were to take
all the things that you say you want and
I was to generalize them up into a
deeper richer concept of what you really
want you don’t just want these
individual things like lose weight or
have more energy or make more money or
have better relationship how many would
agree what you really are after is an
even more extraordinary quality of life
that you want
as great as your life maybe you want
more more joy more passion more
aliveness more impact more success who
can relate to this here say I then in
order to create an extraordinary quality
of life
you have to define it so what is an
extraordinary called life what would a
magnificent life be it’s not for me to
define so you did fine on your terms to
me an extraordinary life is life on your
terms what would it look like if you
really truly without without
exaggeration could look yourself in the
mirror and say holy look what I
created look at the life that I’ve
created now some of you truthfully could
do that now you just don’t do it enough
but I know you want more so let’s look
at how to do that I would say to you
there are two master skills I invite you
to write them down two fundamental
fundamental skills that you have to
master to have an extraordinary life
that lasts it’s like getting rich
anybody get rich staying rich is a
different thing right and I would just
mean financially rich I mean emotionally
spiritually physically relationship rich
all the riches that are available to us
what are the two skills the first skill
is the science of achievement the
science of achievement and notice I said
science the reason is because
achievement is a science and anyone can
learn it doesn’t matter your age it
doesn’t matter your background doesn’t
matter anything the only thing will
limit you is limiting beliefs but once
you figure out the science for example I
just spent the last four years
interviewing fifty of the most brilliant
financial minds on the planet all people
who are not part of the lucky sperm Club
meaning they actually earned it
themselves they started with nothing and
they built billions of dollars and I
want to see was their common
denominators and their work and if you
practice what they teach which is what I
put into a book if you do it there’s
zero question what you do I applied what
I’ve learned the last four years and
tripled my net worth which was already
extremely high and it all just came from
applying what I learned because I went
to the very best on earth success leaves
Clues figured out they’re doing did it
myself I teach other people too as well
your body we’re all unique biochemically
but not that unique meaning there are
certain fundamentals related to health
vitality and energy there’s certain laws
if you violate those laws
you’re gonna have low energy and you’re
gonna have dis-ease in your body that’s
what does eazy-e’s dis-ease right if you
align with them you’re gonna have
enormous amounts of energy and you’re
gonna have an extraordinary life because
you’ll have the energy to make it happen
but those are principles there are laws
you violate them you pay the price
whether you like it or not doesn’t
matter your beliefs don’t matter what
matters is those are the rules
now all of you in this room my bet is
have achieved a hell of a lotta you
would even come here the people that
need some like this event the most
rarely come the people they’re already
successful to some extent they want more
they’ve got momentum that’s why they
come but let’s point out real fast was
it take to achieve I want to give you
what I believe and you tell me if this
is right or wrong and maybe the best way
to do this is to measure it so I want
you right now to think of something that
you’ve achieved in your life that once
seemed difficult or impossible to you
something that once seemed like it was a
pipe dream like it would be impossible
but today it’s in your life that might
have been charting your own business so
now you have it that might have been a
person you wanted to go out with you’re
hoping they’d say yes to going out
you’re hoping you kiss them you’re
hoping you make love to them and now
you’re married to them good morning good
morning
la familia arity all right but it was
once a dream it was once like
unbelievable it seemed impossible maybe
he was earning a certain amount of money
maybe it was something simple like how
many of you when you were really young
there was a car that was like oh maybe
even today there was a car that was a
symbol to you of freedom or success or
something anybody have a relationship
with like that something so you wanted
it and it seemed impossible and then you
made it happen
how many can think of something right
now that once was impossible and it’s in
your life today solid you made it half
let me see your hands say I then here’s
what I found the best way to figure out
how to duplicate success is to study how
you’ve already done it so think of that
situation that once seemed impossible
it’s now in your life and when it was
impossible what made it go from
impossible to your life think about it
well what did you do to take this thing
that seemed impossible and now it’s in
your life but I would argue to you that
there’s three fundamental steps that
everybody goes through it
at a minimum if you took something one
scene
suppose there if we recognize what they
are you can go back to it and you know
it works you’ve done it before and you
can apply it to anything and I’ve played
it most of my life and by simplifying it
whenever I really want to achieve
something I come back to these three
steps and I make it happen so the first
step is tell me if this is true for you
you became obsessed by it this thing you
wanted you didn’t just want it your
hunger for it got stronger your desire
for it got stronger you smiling yes was
it him good I like that
lucky man but you have this hunger you
have this desire but it’s a hunger to
desire that wouldn’t go away people
always ask me one of the most common
questions I’ll get asked by people in
the media is Tony is there a common
trait cuz you know I coach all these
multi-billionaires now about this point
in my life so I’ve got guys that have
now become I’ve coached them but they’re
now my friends so people like to give
you an idea Marc Benioff I started
salesforce.com from zero and they’re
doing they’re gonna do this year eight
billion and he did it right out of one
of my seminars came up and told me you
convinced me I’m leaving my company I’m
gonna start this business I want to
apply the principles you taught he said
it’s called salesforce.com
I’m leaving Oracle we’re gonna do a
hundred million dollars he thought that
was big now there’s an eight billion but
I’m coaching these people or to give you
an idea Sir Richard Branson Richard’s a
good friend of mine you know 400
companies he has he’s just and you say
what do these people have in common a
Steve Forbes what do they all have in
common what they have in common is
hunger a hunger that doesn’t go away
most people are hungry because things
are uncomfortable they don’t like how it
is and they go to try to fix it or they
lose weight to get the bikini for a
month or whatever it is but the hunger
doesn’t last the people are the most
successful in the face of the earth I
think intelligence is one of the most
valuable things you human being can have
and develop but how many of you know
somebody who’s incredibly smart and
can’t fight their way out of a paper bag
Hey
so intelligence is not enough what’s
gonna make you maximize your ability is
hunger a hunger that doesn’t go away so
in the area where you achieved your
hunger was sustained you got hungry you
got desires but you didn’t let it go how
many can relate to this when you think
about this item the situation you are
hungry you were driven you wouldn’t let
it go how many can relate to this AI and
because you got that hunger what did it
do it gave you the drive to do something
which is the second step once
that hunger is strong enough and pour
you into action so step two is you got
to take massive what massive right down
massive action is the cure-all we all
know it but we forget it people say I
don’t know what to do here’s what to do
try anything I don’t know where to start
throw up a rock
wherever lands start there the next
person goes by go I need to talk to you
you’re the first person after the rock
whatever it takes you can get them going
but what people do is they think they
have to know the answer what they really
gotta do is get into action but it’s
step two as two parts take massive
action and effectively execute because
if your goal was let’s say to see a
sunset that’s your whole goal and your
plan as you start taking action by
running east looking for that sunset I
don’t give a how positive you are I
don’t care how much you believe I don’t
care how I’m to see a speck you are you
are absolutely not gonna get the result
that you’re the wrong strategy right so
you have to effectively at you but if
you take massive action and what you
trying doesn’t work what should you do
if you have this big goal and you’re on
fire for it you’re gonna make it happen
and then you try something that doesn’t
work what should you do try something
else
and what if that doesn’t work what
should you do and what if that doesn’t
work what should you do come on guys if
that doesn’t work what should you do if
that doesn’t work what should you do if
that doesn’t work what you to do I’ll
give you an example how long would give
you average baby your average child to
learn how to walk how long would you
give you average salary say hey stop
you go what are you crazy my kids gonna
keep trying it’s Hill here she walks
magic formula no wonder almost every
girl over walks but watch how many of
you like to sing that when no one’s
around
how many sing you sound like hell they
said your hats why aren’t you a singer
because early in your life someone said
that’s horrible shut up
that’s terrible don’t do that anymore
you’re not a singer and you believed
them instead of to keep changing your
approach until you became a singer
there’s nothing you can’t create if
you’re hungry enough if you take enough
massive action and if you keep changing
your approach until you find the way to
effectively execute now there is a way
to speed this up and that is to model
someone who’s already gained them salt
you want why reinvent the wheel right if
you find this woman is able to have this
incredible relationship with her man and
she doesn’t bitch about him all the time
they’re in love they’re passionate but
for each other she’s not lucky you want
to find out what is she doing
differently with a man than you’re doing
right what’s he doing differently with
his woman than you’re doing because if
you find that out you’re gonna find out
it isn’t luck there’s something
underneath it all and once you know what
that something is and you effectively
execute then you’ll a need one more
thing to achieve what you are and that’s
Grace or some people call it God some
like to call it luck but there is an
amazing thing I’ve learned in my life
the harder you work the more focused you
are the more committed you are the more
flexible you are more grace tends to
come to
and the more you acknowledge grace in
your life that no matter how hard you
and I work there still raise that we
even born this time in human history I
mean there wasn’t a better time in your
life or any lifetime to be an
entrepreneur than there is today there’s
more resources available at your
fingertips it’s in your pocket for God’s
sakes than ever existed in the history
of the world and it’s gonna change every
aspect of your life and you want to be
ready to take advantage of that but it’s
really hard to take advantage of things
when you’re busy not noticing all the
grace that art exists I found when you
acknowledge us there who can align with
us who’s ever felt that sense of
guidance or grace in your life pretty
beautiful so to achieve that’s really
all it takes how many of you did these
three steps how many of you became
obsessed about this thing you wanted and
wouldn’t let it go and your energy built
your desire bill and then you took
massive action and you know the hell
you’re doing
but you’ve maybe changed enough time
till you figure it out and some grace
came to you and it work to that who’s
done this before say I then I’m gonna
tell you whatever is not in your life
today that you want go back to those
three steps as basic as that is that’s
all it takes and we make it so much more
complex in our minds and that’s why most
people don’t achieve they get fearful
because they make it bigger than it is
and you can speed it all up by doing
what I’ve done throughout my life go
find someone who is the best in the
world at what they’re doing and suck out
of their brain whatever they know but
there’s the second key lesson cuz how
many of you have ever done this how many
of you have ever achieved the goal that
you worked your tail off to get to and
then you achieve the goal and your brain
said is this all there is
who’s have this experience for say I is
not a brutal experience I’d rather fail
because you know if guys like you and I
ladies and gentlemen in this room or to
fail you don’t accept failure right you
just get up and try something else so
failure is actually better because you
could still succeed when you succeed and
you’re not happy now you’re what I call
technically screwed you really that’s
demoralizing cuz you worked your guts
out and you achieve it you’re still not
fulfilled so the second lesson I believe
is even more important in this lesson if
you can take it home tonight
I’m telling you will change your life
more than anything else I know and I
know it from 39 years of working with
people and
myself the second lesson is you must
master the art of fulfillment
the art of fulfillment and that sounds
so basic doesn’t it the art of
fulfillment but notice I didn’t say the
science of fulfillment why it’s not a
science you know why because what’s
gonna fulfill you my dear you and you
even if your dear friends or family is
not the same fulfillments art if you
want to know what fulfills people look
around this earth you’ve got to find
what it is that will light you up cuz
otherwise you achieve and you’re not
fulfilled as I said earlier success
without fulfilment is the ultimate
failure you think that if you achieve
you’re gonna be happy and I’m here to
tell you you got a happily achieve and
that sounds just like changing one word
but it’s a different life and in order
to do that you have to decide that
fulfillment is even more important than
achievement and by the way you don’t
have to choose when you’re really
fulfilled you tend to achieve more but
if you’re gonna be fulfilled by
something in the future and you can’t
find ecstasy in this moment you won’t
find it in the future more money more
accolades more acknowledgement more love
more alcohol more sex more whatever it
is it’s not going to give you more
ecstasy in the future if you can’t find
that ecstasy now it’s the most important
decision of your life you could make
today and it could be worth the entire
two days times a thousand the most
important decision that I’m offering you
to think about making today the most
important decision in your life what
would it be some would say who you’re
gonna marry and I wouldn’t disagree with
that that’s probably one of most
important things your life who you’re
gonna spend time with us who you become
and if you picked the wrong person life
is a bitch or you marry him or her right
and if it’s the right person life can be
magnificent but as important as that is
and I’ve made the wrong choice initially
and the right choice for the last
seventeen years my wife’s been the
greatest gift of my life I thank God for
every day but I’m telling you even more
important than that decision because
your husband or wife or your boyfriend
or girlfriend could go away they could
die and get cancer they can leave you
they could’ve or she you’re not in
control we all have the illusion of
control we have influence not control
not when it comes to other human beings
the only new in control is what we think
about what we focus on what we feel and
what we experience the most important
decision of your life is deciding you
will be happy no matter what because
unless you do that you won’t be and I
can tell you achievement is common
happiness that a sustained is not you
want to be an achiever here should be
your new goal to achieve the highest
level of daily happiness that any human
has ever experienced because if you do
that you’ll be the ultimate achieve real
dwarf everyone else and you’ll achieve
as well so I’d like in the short time
that got left to do two things with you
I’d like to give you some tools more
tools for changing your state so you
live in a beautiful state how many like
to do that say I now I know many of you
about thirty-five and forty percent of
you came here primarily with the idea of
business and business opportunities so
why am I talking about these items how
many of you your business is like an
extension of your identity let me see a
show hands or it’s like your child I
make it relate to that right and how
many of you have some children that need
some correction and so I do literally a
five-day Total Immersion on business so
I’m not holding back but in three hours
I’d be sprinkling it but I’d like to
plant just a couple seeds with you
and there’s a unique opportunity that
I’ll tell you a little more at the end
that the Australian government is
created that if you’re an Australian
citizen who’s an Australian citizen here
awesome you can go through my business
mastery program and my unleash the power
would end there one affects your
psychology one does every aspect of
business my promise of the business
mastery program simple if you don’t have
a million dollars of value on a day one
you can leave on that point you can even
take your notebook with you nobody lives
I’ve been doing this I help people grow
their business thirty two hundred thirty
percent like clockwork and I’m talking
about businesses like a company called
home acts the largest home builder in
Mexico they directly relate to us
three-quarters of a billion dollars of
increase in the last 24 months or a
chiropractor’s got two members of his
staff an army of two and he’s doubled
his business in the last nine months
right that’s what I do
my greatest skill and how do I do that
it’s like I’ve built all these
businesses but it started with one
understanding but I want you to have and
it’s why I focused today on achievement
and fulfillment because you’re if you
look at any business and you want to
know what the choke hold is on the
businesses growth it’s always the owner
it’s always the leader because the choke
hold is in the form of your psychology
and your skills and I would say to you
jot it down 80% of success in business
is psychology and 20% is mechanics now
don’t get me wrong I’m a big believer in
strategies because I know one strategy
can save you a decade of pain one
strategy can make you a million dollars
but if you have the strategy how many
have lots of strategies in the past and
then not follow through them those have
done this before say I that’s why your
psychology is the most important part so
I’ll give you the details at the end I
won’t plant the seed with you if you
want to grow your business you’ve got to
grow there is no business that’s going
to grow dynamically and consistently and
give you huge levels of financial and
emotional and spiritual rewards without
you growing but you have to have a way
to do it that’s disciplined that gives
you both the psychological change but
also the skill change some people do
have a great psychology but they know
how to make a great product or service
but they’re terrible at marketing and
today by the way does the best product
win in the world we live in today yes or
no no which product wins the best
marketed product wins now long term the
best product and the best marketing wins
that would be in the past Apple I say
the past because they’re slipping a bit
because they’ve stopped innovating at
the same level they used to but the
bottom line is if you have incredible
product or service and you have
incredible marketing you’re gonna win
but we live in a world where shitty
products who’s ever seen someone’s a
product far inferior to your own product
or service and they’re making more
business than you are let me see your
hands here say aye today is it easier to
market or harder which one
which one it’s easier and it’s cheaper
but it’s less effective
the reason is 15 years ago I don’t know
what the numbers are in Australia but I
know what they are in the UK I know what
they are Germany France and the US and
identical numbers about 15 years ago
would be 16 years ago now they did the
study and they found that it took an
average of four exposures to a product
on average before someone then took
action on average does anybody know what
it is today meaning as of last year 16
16 exposures on an average before some
of us responds so today it’s really hard
to succeed if you’re in a situation
where you’re trying to market and what
are you gonna compare to today people
have gigantic budgets that’s why you’ve
seen all these small businesses
disappear more big businesses show up
and how are you supposed to compete with
that the answer is you can but you have
to use a totally different tack you
can’t do traditional advertising you’re
gonna have to learn to master what I
teach which is how do you become the
expert in the field so that people come
to you because they want to understand
what you know about it
where people seek you out you don’t
advertise for them because whatever
advertising you have your small business
gonna be very hard
and that is for every kind of product
you can imagine today isn’t it true so a
lot of people get down and out just cuz
they don’t understand it is so easy in
the world we live in today to develop a
level of expertise where your marketing
is not marketing it’s adding value if
there’s one way to become wealthy in
business there’s only one way to stay
wealthy find a way to do more for others
from who than who then anyone else if
you find a way to add more value than
anyone else in your category you will
completely dominate that market place
and if you keep doing it and you keep
innovating you keep growing you can go
from a tiny little business where
everyone else dominated here where you’re the dominant force
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