God created this planet he created of
several species now if you’re an atheist
it’s okay call it the force let me just
say God for now said I’ve said God the
forest God the forest let’s just say God
right now God creates the planet Earth
and first of all he creates which a lot
of people and different organizations
want a perfect social economic world
where everything is free don’t worry
about a thing you’re taking care of
there’s no extra imagination necessary
cuz all gonna be given to you so he
creates the oyster he says oyster I’m
giving you a free house to live in I’m
calling it a shell I’m gonna put at the
bottom of the ocean to protect you from
your enemies you have food clothing all
the foods you want protection everything
you want the perfectly taken care of
while you’re in your measly little life
as an oyster but you’re not gonna go
anywhere your stay there at the bottom
the ocean but you’re totally got your
free food free clothing for everyone
then God created something called the
Eagle Eagle whole different species
eagle you want a house you go out and
build it take the top of a mountain take
the top of a tree go out and build your
own house you want some food to eat no
problem go out there and find it eagle
and the eagle flies through miles in the
winter time of rain sleet snow and whim
just to feed its young did you know the
Eagle fails 95% of the time a total
failure it’s so big and cumbersome that
when it comes upon its prey
they’re wild they should off in a
different direction and it misses 5% of
the time it succeeds and what does
succeed to do it succeeded to be the
strongest bird in the sky the only one
that we know of anywhere in the world
that could fly into the thermals of a
hurricane and ride them to have fun now
the eagle unlike the oyster can go any
where it wants anywhere it wants
yeah Gamble’s it does is on its own but
it goes wherever it wants now that Eagle
and not the oyster is the emblem of a
mare
and also on the flag of many many
countries you wouldn’t be in this room
right now if you weren’t Eagles don’t
only imagine start doing it thank you
people attitude has been called the most
important word in any language in the
world because it’s our attitude toward
our world toward all the people in it
that will determine the world’s attitude
and all the people’s attitude toward us
it’s a simple thing most of us don’t but
we tend to forget it people will react
to us according to our attitude and our
attitude is the greatest gift we can be
given you know the little creatures of
the world were given a wonderful gift by
mother nature or protective coloring in
which they can blend into the background
without being seen but man was not given
this great gift because man was given an
incalculably greater money only man has
the godlike power to make his
surroundings change to fit him because
his environment will change as he
changes a man’s environment is a
merciless mirror of him as a human being
and if he thinks his environment could
stand a little improvement all he has to
do is improve and his environment will
improve to reflect the changing man
essentially and I would say this to
anybody is that you know it’s really
it’s easy to to embrace hopelessness
when things seem insurmountable and yet
it is it’s actually just a matter of
time until all the elements come
together for things to be alright I mean
I believe that you know most difficult
situations will resolve themselves if
you are persistent and if you don’t if
you don’t give up entirely and that’s
what I never did I never gave up 6 to me
I am I was up outside running in the
freezing cold it is currently 9 p.m. 9
o’clock at night tomorrow morning I also
have to get up at 5:30 in the morning
but I didn’t shoot a vlog today I didn’t
shoot a video which is fine
taking days off is fine but I shot this
morning which meant I started something
so if I didn’t do a vlog today it would
have meant starting something
and not finishing something and in my
book that’s not okay if you’re looking
to instigate a change in your life
there’s no better or worse time than
right now
hey I understand change is scary with
the status quo you know what you’ve got
and you shake things up there’s no
telling what you might end up with but
two of the things that are true about
change one is absolutely necessary for
first of all and two is gonna happen
either you could pick the time to
instigate the change you want or the
change and the time will pick you so if
you happen to be one of those people
who’s standing on the sidelines of your
dreams waiting for that perfect moment
if you want to make that change but you
just don’t know if you’re ready this
life lesson is for you it’s time to stop
digging your potatoes and jump your
present or past results have absolutely
nothing to do with what’s gonna happen
from this point forward now that was the
point that really Stanford drilled into
my head you see I kept thinking well gee
I such a mess up you know I’ve done
everything wrong up till now I’m 26 I’m
broke I’m not happy everything was wrong
he said Bob that’s all in the past he
said every moment is a new moment we
shouldn’t condemn ourselves and he said
what you were yesterday you paid for
what you are today you decide what
that’s exactly what true words say this
even in a creative state we sometimes
don’t understand that you know why
airplanes right up to today almost have
wings on them because birds have wings
birds fly they have wings it’s gonna get
a plane to Phi you got to put wings on
it do you know we’ve got planes flying
without wings today you know why never
did need wings but you see the thinking
was to a degree limited by precedent
birds fly with wings planes have to have
wings planes do not have to have wings
you’re creative if you can visualize it
you can do it it doesn’t matter what it
is that’s what he’ll said in mind can
conceive and believe it can achieve the
nature of capitalism is that people want
to come in and take your capsules
perfectly understandable I mean if I’m
selling television sets or something
there’s going to be ten other people who
are gonna try and sell a better
television set if I have a restaurant
here in Omaha people are gonna try and
copy my menu and get more parking and
take my chef and so on so capitalism is
all about somebody coming and trying to
take the castle now what you need is you
need a castle that has some durable
competitive advantage some castle that
has a moat around and that moat that’s
one of the best moats in many respects
is to be a low-cost producer but
sometimes the moat is just happening
more talent I mean if you’re the
heavyweight champion of the world and
keep knocking out people you’ve got a
competitive advantage as long as you can
keep doing it and it’s very profitable
if you’re the one that happens to be
able to do it if you can turn out great
motion pictures yeah I mean you know
Steven Spielberg I mean he he he’s a
fella Tibet on and and it has an
enormous economic value essentially the
police that you old about yourself about
your capabilities about money whether
your beliefs that attract money to you
or that repel money whether that you
have beliefs that allow you to move
through barriers and obstacles or
beliefs that cause you to shy away from
barriers and obstacles and the beliefs
that we have really control our actions
we don’t typically go at things or do
things that we believe we’re not good at
we don’t take actions everything we’re
gonna fail we shy away and then of
course we don’t say that we’re scared we
come up with a story
so the sort of these negative these
limiting beliefs Institute instigate
they’re telling the both stories to
ourselves right and it holds us back
from success so the idea is that is to
understand what your core limiting
beliefs are and then to actually break
those beliefs and you can do that’s not
that difficult to do it do it in a
seminar setting you break the limiting
beliefs and you essentially empower
somebody by helping them install their
own beliefs in themselves those your
beliefs are malleable you can change
them so the idea is to essentially
TRO fit your beliefs to serve you and
your outcomes in case of entrepreneurs
is tough and money is not the root of
all evil that building the business is
possible that I can learn whatever any
noble sort of beliefs most of us have
undersold ourselves yeah a very deep
level whether it be how much passion we
really could have in our life whether it
be how vitally I thought I could be
angry and so what’s happening is
everyone has that including me so I look
for those coach I believe who you are is
who you spend time with that the quality
of our time yeah who you spend time with
us who you become because whoever you
spend time with affects your beliefs and
your values and your need for their love
their attention their significance will
affect if I’m gonna play tennis and I
play something worse than I am on a
regular basis I am not gonna get better
right don’t get my I see yeah terrible
your skill sets are gonna grow
significantly because of your desire to
connect and to play at that level so I
think I personally believe mentoring is
the biggest thing this thing from our
society what I do in terms of my
foundations work is mentoring for kids
because you know people say well we
should do something about the values of
the family well that’s a nice discussion
but the thing you can do is a
relationship with a child where you just
care about it
you don’t even or a skilled person you
have to be perfect are you gonna be
scare and be honest transforms a child’s
life and most children today have more
choices than any time in human history
and the least amount of guidance has
ever existed and that’s why we have a
crisis where we have kids picking up
guns and shooting people
give me the Robbins solution I agree
with you a hundred percent so tell me
what it is that America should be doing
for his children and if it’s mentoring
how do you go about it what’s the
mechanism what’s the process there’s
lots of them I mean you can just as an
individual you can go out have a lunch
buddy you can take somebody and say for
the next six months I’m going to take
this child out twice a month for lunch
and just talk and maybe do a field trip
of funding my solutions I like to look
at systems I look at and say mentoring
will never pervade the culture unless
it’s a team mentoring because you can’t
get enough mentors there lots of kids
that want them and they can’t get so
team mentoring will take it to scale
angry pissed off negative on our social
state you can’t do anything well you’ve
got one of those days for instance where
everything you’re doing you’re like I
can’t believe I said that I can’t
believe I did that I’m such a fool right
that they we’ve all had that day yeah
next day similar situation you’re like
wow you know that was me I did a really
great job right you were perfect so one
day you’re brilliant next day same
situation you’re brutal that’s not
talent that’s not ability that’s the
state that you’re in so the key to
success is not just a to have your
vision but to be able to manage the way
you feel in the moment now if you’re a
parent what’s the most resourceful state
patience if you’re a businessman looking
to make money on Wall Street it’s
probably certainty yeah or courage
because fear is the worst emotion of all
for being a traitor on Wall Street so
every business has different states that
you need to master now in most
businesses in matters of wealth the
straight three states that you need to
master feel the trigger and a moment’s
notice and it’s easy to do once you
learn how we’re just going to teach
people okay and number what is certainty
to be certain about what you’re doing
the second one is clarity to be clear
it’s not to be overwhelmed which of the
office will be overwhelmed and the third
is courage is to have a conviction to
know that you might not be right all the
time but you cannot let fear stop
because if there’s one distinction that
between the wealthy people of the world
and the poor people of the world is that
wealthy people act in the face of fear
while poor people run away from figured
we were forced in the beginning I wish I
could say we were geniuses and say we’re
gonna start our own company you know
that’s not what happened you know in the
beginning we went to every single label
and every single label shut that door on
us the genius thing that we did was we
didn’t give up
we didn’t say because these guys you
know we use that what do they know
approach you know we we didn’t give up
at that point I think that you know I
was the genius thing we did we start
sounding our own CDs and we built their
own buzz and then the record company
came back to us so now we had a
different negotiation you know it was in
the same artists label relationship now
we retain ownership in our own company
and it was the best thing for us when I
was eight years old I was delivering
papers door-to-door knocking on doors
expanding the paper out when I was 12
years old I was shoveling driveways
after snowstorms in New York
20 bucks a driveway after a big
snowstorm I hit it big for the first
time when I was 16 selling Isis on the
beach blanket – blanket the blanket
night by that’s how it started and after
that I was hiring people to come work a
little I’d twelve year old kids selling
puka shell necklaces for him and mother
was buttering bagels in the morning and
that was really the way I always was was
you know moving towards life yeah if
you’re convinced that you’re going to
fail or fall or get hurt that will come
to fruition because that’s what you’re
visualizing I never vision you know I
was willing to get hurt along the way
but I didn’t visualize myself getting
hurt along the way
and I think that’s what that’s what
stops a lot of people and that’s really
what separates a lot of people from from
being world champions are from being as
good as they can because they they stop
at some point saying oh no I I am not
capable of this or I’ll probably get
hurt doing this and if you approach
anything with that hesitation you’re
gonna fail I always approached it like
this is going to work I’m going to
figure this out
even if it takes me hundreds of attempts
and I wasn’t you know the the idea of
falling getting back up again that
didn’t really bother me at all choose
something that you do that you love that
you’re passionate about and that’s like
a cliche but it’s true
you know there’s many many ways to make
money in this world this it’s easy to
get rich it’s not quite so easy it’s one
of the best-kept secrets in the world
it’s easy to make a lot of money but you
can make money in ways that you know are
easy and fun it’s part of your standard
of fun right and you can make money in
ways that are real pain in the ass but
it’s hard work it doesn’t empower either
than inspiring so number one is choose
something that’s gonna feed your spirits
in a feed your soul inspire you I got on
stage the very first time when I was
eight years old I was brilliant
then I got on stage again four years
later when I was 12
brilliant again so by the time I was 13
it was pretty much a foregone conclusion
and everybody else’s mine teachers
parents that acting was gonna be my
I hadn’t like made a conscious decision
I’m going to be an act I don’t think you
do I think you just that’s what you do
every Jim had a set way of doing things
don’t do it this way they were that way
so that was just a normal thing that I
talked I thought just people just have
their own set way and you must do it
that way
you must stand this way you must kick
this way you must punch this way but
with John when I went to John I met my
coach John cabinet a straight past him I
wasn’t like that he had a more open mind
and he encouraged different movements
and I never experienced that before I’ve
never heard a coach say that to me
before
and that stuck in my head and I thought
to myself you know this guy is is
thinking outside the box you know I mean
that he has a vision that everything
works and he encourages every movement
because ultimately there is a time and a
place for every single move so I just
hot I just near one when I met John and
I when he spoke it made complete sense
to me and that was he I stuck with him
and he stuck with me and the rest is
history we all fail we’ve all failed
like therapy I my parents haven’t been
killed my child I mean there’s people
that have their children die like could
you imagine like the I feel like I’m
like listen unfortunately or fortunately
depends on how one wants to look at it
I’m a pretty optimistic guy I lost three
of my four grandparents before I was
really before I knew them too before I
was born in one very early on like so
you know it’s easy for me to be happy I
want in the right order the health and
well-being of my family and there’s
nothing even remotely
close to that not even not even remotely
people have gotten three much worse this
is why I’m trying to recall our
grandparents and our great-grandparents
people were persecuted and killed like I
just we do not have real headaches you
know I don’t know why I have this highly
emotional and then completely
unemotional part of me but I mix them
together to create the balance and
that’s what works for me so of course
there’s nothing that I couldn’t get up
from like every other human ever besides
somebody who now lives in some weird
cave that we don’t know about you know
what I mean we are strong ish
we’re really strong we’re just being
sold that we’re not because there’s a
lot of money a lot of money and telling
us that we’re not pretty enough thin
enough smart enough good enough that I
want to tell you your basco do say in
front of a competition because there’s
two ways in this industry you you move
with it
or it moves you and I’ve seen so many
sad stories across the decade where
chefs have just got lazy got lazy given
up and lost that hunger to be
competitive because it’s the best job in
the world that’s not really a job as a
passion because when you’re rubbing
shoulders and here we are now ten years
later and I’ve got a restaurant next
door to Jamie Oliver’s and we’re both
literally 2 meters apart phenomenal chef
and we keep each other on our toes so
that’s exciting for me in my mind as a
young guy I wanted to become world-class
as something I just had to find out what
that something was going to be and the
very first time that I walked into a
Wall Street trading room I knew this is
it the ticker tape is rolling
the phones are ringing off the hook
people are screaming and shouting out
orders bodies are flying all over the
place it will look like chaos to anybody
else I could see the natural rhythm in
it it was like I was reading a sheet of
music and I knew this is where I’m
supposed to be I kept coming back I wore
one branch manager down to the point
that he says
‘my gardener based on persistence alone
we gonna give you a shot man I quit my
job that was all I wanted I went home
and I told my ex you know what you said
I couldn’t do it but guess what I start
in two weeks never see a u-haul behind a
hearse I’ll say it again you’ll never
see you all behind a purse now I’ve been
blessed to make hundreds of millions of
dollars in my life I can’t it’s what you
do with what you have and we all have
different hits some money some love some
patience some touch but we all have it
use it share it that’s what counts
and when I talk about standards when I
talk about you know shoulds versus muss
think about your own life I know there
have been areas in your life where some
point in time you just shift it and you
raise the standard in your life change
because whatever people have their
identity attached to they live we live
who we believe we are that’s just how it
works
it’s just kind of like I give an example
look at your physical body your physical
body today is an absolute reflection of
only one thing
not your goals not your desires but your
standards the identity you have for
yourself if your standard is you’re an
athlete then there’s a certain amount of
strength a muscle tone and energy that’s
available in your body on a regular
basis because that’s who you are
and so you do whatever’s necessary to
maintain that identity again the
strongest force and the human
personalities this need to stay
consistent with how we define ourselves
because if you don’t know who you are
you would not act once you lock in on
that identity your brain finds a way to
keep you there if you say you know man
I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things walk in if
you see somebody who’s in a really great
shape you ask them
do you work out you know the answer yes
how often and they’ll tell you three
times four times five times a week
whatever in a seminar last people who
here works out at least five days a week
and I’m stand-up and you look around
that room and you know they work out
five times a week as you can see their
body you don’t just get a result without
some kind of action without some form of
ritual ritual meaning actions you do
consistently now do you think you know
those people that are out there working
out five days a week do they have more
time than you do
or I have for anybody else of course not
is that a wife less busy of course not
it’s just a must for them they must work
out that way and they’ve made that turn
their life changed so I’m not saying you
have to work out five days a week I’m
just saying whatever you really want
once don’t get met consistently
standards do whatever you identify this
is Who I am and so it’s not so much
about changing your identity as there’s
expanding it you know deciding that you
know instead of your goals to lose ten
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know just this year
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel younger stronger more
vibrant than ever before here’s my
reasons because I want the energy to
really make my life work because it’s
tough out there and I want to be
stronger than I’ve ever been before
I’m going for the mirror and if I’m
naked not you know want to laugh I will
look there and take a good look and go
yeah I’m proud of whatever I see there
whatever it takes something’s gonna make
you laugh smile something’s gonna tease
yourself but something’s gonna move you
to another level if you identify
yourself in a new way and you own that
every day and that becomes the staredown
you live you’ll find the way to make
that standard real money’s the same way
think about it doesn’t matter what’s
happening quote-unquote in the
marketplace people that make money find
a way to make money no matter what don’t
they I mean most people’s standard is to
pay their bills so that’s what most
people find a way to do even when
economic times get tough most people if
that’s their absolute standard they find
a way some people’s standard is pay
their bills and most of the time and so
most of the time they do
some people standard is not just to pay
their bills but to take care of their
family and maybe even some of their
friends and they find a way in fact you
might have some people may be in a
family where they don’t have enough
money you barely have money to pay their
bills they work through guts out and
then somebody their mother their father
or somebody else their sister gets ill
and there’s not enough money to take
care of it nobody else has money in the
family they don’t either but they find a
way to get that money to take care of
their mother or father don’t they and
they their bells they never could do it
before why the situation made them raise
their own standard and not everybody
does that somebody else in the family
might have money and still don’t take
care of their mother it all comes down
to the inner game my friends changing
your life is a change in the inner game
the outside world you can’t control but
you have absolute control over this one
if you learn that dynamics of what
shapes you and identity is one of those
simple clear fundamental basics that if
you start to shift it everything else
will shift in your life as well some
people by the way have to have more than
enough money to do what they want when
they want where they want with whomever
they want contribute the way they want
if that’s there must they find a way I
know that sounds overly simplistic but
it’s true now somebody once said you can
take all the money in the world out of
the hands of everybody out of all the
wealthy people in the world who are
really successful give it to other
people it wouldn’t take too long those
people have it back in their hands it’s
not because their manipulator it’s
because they have a standard some are
manipular don’t get me wrong but they’ve
got a standard of what they’re gonna
find a way to make happen I’m just
simply saying to you take those three
magic words and live them raise your
standard at that little yellow dot on
the screen represent your level of
awareness this represents your level of
awareness this is what you’re aware of
now everything you’ve got in your life
everything your relationships your money
everything is an expression of your own
level of awareness see people that are
in fifty thousand a year or not earning
fifty because they want fifty people are
earning fifty because they’re not aware
of how to earn 150 people that are
suffering from headaches they’re not
suffering headaches because they want to
suffer from headaches they’re suffering
from headaches because they’re not aware
of how to eliminate the headache it’s
their head they made it eight they can
make it stop
so you see it’s awareness we’re after
now think of this if that little dot
represents our awareness and it’s
responsible for everything we’ve got in
life just think of how your life could
change if we magnify it just a little
bit I mean everything would start to
change our relationships would change we
would be healthier we would live in
healthier bodies we would know more
people we’d earn more money we’d be able
to do more interesting things and if we
just increased it a little bit more
everything starts to shift well I’ve
been living this way now for 40 years it
absolutely fascinating I celebrated my
70th birthday last week I got more
energy than most people 20 I have
absolutely no intentions of slowing down
people said say you should slow down
that’s a bunch of crap we should speed
up we’ve got more power yet do you know
the most erudite scientist alive can’t
even guess at what you and I are capable
of doing no one knows what we’re capable
of all the powers on the present that’s
within you within me slow down we’re
just starting to warm up what we want to
do is calm down you can go out warp
speed and stay very healthy if you stay
relaxed and that’s really the secret you
know just imagine we expand our
awareness a little more do you know what
this program is doing for you today it’s
expanding your awareness that’s what the
program is all about every time you come
every time you come to one of these
programs your awareness is widened your
world starts to change you think oh yeah
that’s pretty interesting
and it just keeps getting bigger and
bigger and bigger our awareness keeps
changing do you know that no one knows
how much money you’re capable of earning
there’s no one can even guess at what
you’re capable of earning we want to
become aware we’re like we are because
we’re not aware of how to do it better
we know how to do it better every person
in this room intellectually knows how to
do a better job they’re doing everyone
in the room knows how to earn more than
they’re earning but they’re not doing it
you see having the knowledge is not the
deal
having the knowledge I mean well I
remember when I was a kid
schoolteachers say to me Bob why’d you
do that I’d say I don’t know what do you
mean you don’t know you know better I
know why did you do it I don’t know I
was in the Navy every commanding officer
Proctor why did you do that I don’t know
sir what do you mean you don’t know you
know better I know why’d you do it I
don’t know you see I didn’t know why I
was doing things do you know that we do
things that we don’t want to do it gives
us results we don’t want to get yet we
do them anyway you know what addiction
is it’s never getting enough of what you
don’t want getting a lot of people are
addicted to results that they don’t want
why do we keep doing it
you see I think when we start to see
that that’s when we start to become
aware of how to take control over our
life and that’s really what we want to
do so do you see awareness is the big
deal
we want to become aware of the obvious
opportunities that are available to us
we are surrounded by opportunity there
everywhere you go there is an abundance
there’s no shortage of opportunity we
can win and we can win in a big way now
when we lack awareness we miss the
opportunity I used to always say that
you know the trick is to be in the right
place at the right time I’ve been in the
right place at the right time many times
in my life but I blew it you know why I
wasn’t aware that I was in the right
place with the right I had to look back
at it think of it there’s something else
it’s being aware that you’re in the
right place that the right time is not
good enough you’ve got to be aware that
you’re in the right place at the right
time Chicken Soup for the Soul was
rejected by a hundred and forty four
publishers 144 publisher said we don’t
want to publish a collection of short
stories the title stupid Chicken Soup
for the Soul what does that mean people
don’t buy collections of short stories
there’s never been you know successful
chain of doing that so literally we
spent 14 months trying to find a
publisher and we’d go to New York with
our agent and eventually our agent gave
us the book
back and said I can’t sell this so we
went to the National booksellers
Association convention down in Anaheim
we went from booth to booth to booth for
three days
and there were 4,000 publishers
represented there and we go would you
publish a book would you publish a book
would you publish my book and we got no
no no no no it was late on the third day
that a little publisher from Florida
after we’d gotten over 144 rejections
said we’ll read it and then they said we
said well how many copies do you think
we’ll sell after they said yeah we’ll
buy it a couple weeks later they said
we’ll publish it and we said they said
well maybe 20,000 if we’re lucky and we
said we our goal is to sell a million
and a half in a year and a half now have
you ever told someone your dream and had
them laugh out loud at you he laughs out
loud now if we had given up after a
hundred publishers had said no I
wouldn’t be standing here today
you know wouldn’t have happened and so
you’ve got to be willing to persevere
because we didn’t take no see when the
world says no you say next let’s
practice that if I say no you say
absolutely there’s only five or six
billion people out there you can go and
ask right there’s over four thousand
publishers just here in the state of
California so what we have is this
endless possibility but you have to
persevere it’s as if the universe tests
our commitment and so today we have a
hundred and forty seven titles in print
we sold over 115 million copies
we’re in 47 languages and over a billion
dollars where the Chicken Soup for the
Soul books have been sold worldwide so
if you’re willing to decide what you
want believe it’s possible consciously
envision the future feel the feelings of
what it would feel like if you’d achieve
this goal you can have anything and then
you take action both obvious actions and inspired actions you can do anything
several species now if you’re an atheist
it’s okay call it the force let me just
say God for now said I’ve said God the
forest God the forest let’s just say God
right now God creates the planet Earth
and first of all he creates which a lot
of people and different organizations
want a perfect social economic world
where everything is free don’t worry
about a thing you’re taking care of
there’s no extra imagination necessary
cuz all gonna be given to you so he
creates the oyster he says oyster I’m
giving you a free house to live in I’m
calling it a shell I’m gonna put at the
bottom of the ocean to protect you from
your enemies you have food clothing all
the foods you want protection everything
you want the perfectly taken care of
while you’re in your measly little life
as an oyster but you’re not gonna go
anywhere your stay there at the bottom
the ocean but you’re totally got your
free food free clothing for everyone
then God created something called the
Eagle Eagle whole different species
eagle you want a house you go out and
build it take the top of a mountain take
the top of a tree go out and build your
own house you want some food to eat no
problem go out there and find it eagle
and the eagle flies through miles in the
winter time of rain sleet snow and whim
just to feed its young did you know the
Eagle fails 95% of the time a total
failure it’s so big and cumbersome that
when it comes upon its prey
they’re wild they should off in a
different direction and it misses 5% of
the time it succeeds and what does
succeed to do it succeeded to be the
strongest bird in the sky the only one
that we know of anywhere in the world
that could fly into the thermals of a
hurricane and ride them to have fun now
the eagle unlike the oyster can go any
where it wants anywhere it wants
yeah Gamble’s it does is on its own but
it goes wherever it wants now that Eagle
and not the oyster is the emblem of a
mare
and also on the flag of many many
countries you wouldn’t be in this room
right now if you weren’t Eagles don’t
only imagine start doing it thank you
people attitude has been called the most
important word in any language in the
world because it’s our attitude toward
our world toward all the people in it
that will determine the world’s attitude
and all the people’s attitude toward us
it’s a simple thing most of us don’t but
we tend to forget it people will react
to us according to our attitude and our
attitude is the greatest gift we can be
given you know the little creatures of
the world were given a wonderful gift by
mother nature or protective coloring in
which they can blend into the background
without being seen but man was not given
this great gift because man was given an
incalculably greater money only man has
the godlike power to make his
surroundings change to fit him because
his environment will change as he
changes a man’s environment is a
merciless mirror of him as a human being
and if he thinks his environment could
stand a little improvement all he has to
do is improve and his environment will
improve to reflect the changing man
essentially and I would say this to
anybody is that you know it’s really
it’s easy to to embrace hopelessness
when things seem insurmountable and yet
it is it’s actually just a matter of
time until all the elements come
together for things to be alright I mean
I believe that you know most difficult
situations will resolve themselves if
you are persistent and if you don’t if
you don’t give up entirely and that’s
what I never did I never gave up 6 to me
I am I was up outside running in the
freezing cold it is currently 9 p.m. 9
o’clock at night tomorrow morning I also
have to get up at 5:30 in the morning
but I didn’t shoot a vlog today I didn’t
shoot a video which is fine
taking days off is fine but I shot this
morning which meant I started something
so if I didn’t do a vlog today it would
have meant starting something
and not finishing something and in my
book that’s not okay if you’re looking
to instigate a change in your life
there’s no better or worse time than
right now
hey I understand change is scary with
the status quo you know what you’ve got
and you shake things up there’s no
telling what you might end up with but
two of the things that are true about
change one is absolutely necessary for
first of all and two is gonna happen
either you could pick the time to
instigate the change you want or the
change and the time will pick you so if
you happen to be one of those people
who’s standing on the sidelines of your
dreams waiting for that perfect moment
if you want to make that change but you
just don’t know if you’re ready this
life lesson is for you it’s time to stop
digging your potatoes and jump your
present or past results have absolutely
nothing to do with what’s gonna happen
from this point forward now that was the
point that really Stanford drilled into
my head you see I kept thinking well gee
I such a mess up you know I’ve done
everything wrong up till now I’m 26 I’m
broke I’m not happy everything was wrong
he said Bob that’s all in the past he
said every moment is a new moment we
shouldn’t condemn ourselves and he said
what you were yesterday you paid for
what you are today you decide what
that’s exactly what true words say this
even in a creative state we sometimes
don’t understand that you know why
airplanes right up to today almost have
wings on them because birds have wings
birds fly they have wings it’s gonna get
a plane to Phi you got to put wings on
it do you know we’ve got planes flying
without wings today you know why never
did need wings but you see the thinking
was to a degree limited by precedent
birds fly with wings planes have to have
wings planes do not have to have wings
you’re creative if you can visualize it
you can do it it doesn’t matter what it
is that’s what he’ll said in mind can
conceive and believe it can achieve the
nature of capitalism is that people want
to come in and take your capsules
perfectly understandable I mean if I’m
selling television sets or something
there’s going to be ten other people who
are gonna try and sell a better
television set if I have a restaurant
here in Omaha people are gonna try and
copy my menu and get more parking and
take my chef and so on so capitalism is
all about somebody coming and trying to
take the castle now what you need is you
need a castle that has some durable
competitive advantage some castle that
has a moat around and that moat that’s
one of the best moats in many respects
is to be a low-cost producer but
sometimes the moat is just happening
more talent I mean if you’re the
heavyweight champion of the world and
keep knocking out people you’ve got a
competitive advantage as long as you can
keep doing it and it’s very profitable
if you’re the one that happens to be
able to do it if you can turn out great
motion pictures yeah I mean you know
Steven Spielberg I mean he he he’s a
fella Tibet on and and it has an
enormous economic value essentially the
police that you old about yourself about
your capabilities about money whether
your beliefs that attract money to you
or that repel money whether that you
have beliefs that allow you to move
through barriers and obstacles or
beliefs that cause you to shy away from
barriers and obstacles and the beliefs
that we have really control our actions
we don’t typically go at things or do
things that we believe we’re not good at
we don’t take actions everything we’re
gonna fail we shy away and then of
course we don’t say that we’re scared we
come up with a story
so the sort of these negative these
limiting beliefs Institute instigate
they’re telling the both stories to
ourselves right and it holds us back
from success so the idea is that is to
understand what your core limiting
beliefs are and then to actually break
those beliefs and you can do that’s not
that difficult to do it do it in a
seminar setting you break the limiting
beliefs and you essentially empower
somebody by helping them install their
own beliefs in themselves those your
beliefs are malleable you can change
them so the idea is to essentially
TRO fit your beliefs to serve you and
your outcomes in case of entrepreneurs
is tough and money is not the root of
all evil that building the business is
possible that I can learn whatever any
noble sort of beliefs most of us have
undersold ourselves yeah a very deep
level whether it be how much passion we
really could have in our life whether it
be how vitally I thought I could be
angry and so what’s happening is
everyone has that including me so I look
for those coach I believe who you are is
who you spend time with that the quality
of our time yeah who you spend time with
us who you become because whoever you
spend time with affects your beliefs and
your values and your need for their love
their attention their significance will
affect if I’m gonna play tennis and I
play something worse than I am on a
regular basis I am not gonna get better
right don’t get my I see yeah terrible
your skill sets are gonna grow
significantly because of your desire to
connect and to play at that level so I
think I personally believe mentoring is
the biggest thing this thing from our
society what I do in terms of my
foundations work is mentoring for kids
because you know people say well we
should do something about the values of
the family well that’s a nice discussion
but the thing you can do is a
relationship with a child where you just
care about it
you don’t even or a skilled person you
have to be perfect are you gonna be
scare and be honest transforms a child’s
life and most children today have more
choices than any time in human history
and the least amount of guidance has
ever existed and that’s why we have a
crisis where we have kids picking up
guns and shooting people
give me the Robbins solution I agree
with you a hundred percent so tell me
what it is that America should be doing
for his children and if it’s mentoring
how do you go about it what’s the
mechanism what’s the process there’s
lots of them I mean you can just as an
individual you can go out have a lunch
buddy you can take somebody and say for
the next six months I’m going to take
this child out twice a month for lunch
and just talk and maybe do a field trip
of funding my solutions I like to look
at systems I look at and say mentoring
will never pervade the culture unless
it’s a team mentoring because you can’t
get enough mentors there lots of kids
that want them and they can’t get so
team mentoring will take it to scale
angry pissed off negative on our social
state you can’t do anything well you’ve
got one of those days for instance where
everything you’re doing you’re like I
can’t believe I said that I can’t
believe I did that I’m such a fool right
that they we’ve all had that day yeah
next day similar situation you’re like
wow you know that was me I did a really
great job right you were perfect so one
day you’re brilliant next day same
situation you’re brutal that’s not
talent that’s not ability that’s the
state that you’re in so the key to
success is not just a to have your
vision but to be able to manage the way
you feel in the moment now if you’re a
parent what’s the most resourceful state
patience if you’re a businessman looking
to make money on Wall Street it’s
probably certainty yeah or courage
because fear is the worst emotion of all
for being a traitor on Wall Street so
every business has different states that
you need to master now in most
businesses in matters of wealth the
straight three states that you need to
master feel the trigger and a moment’s
notice and it’s easy to do once you
learn how we’re just going to teach
people okay and number what is certainty
to be certain about what you’re doing
the second one is clarity to be clear
it’s not to be overwhelmed which of the
office will be overwhelmed and the third
is courage is to have a conviction to
know that you might not be right all the
time but you cannot let fear stop
because if there’s one distinction that
between the wealthy people of the world
and the poor people of the world is that
wealthy people act in the face of fear
while poor people run away from figured
we were forced in the beginning I wish I
could say we were geniuses and say we’re
gonna start our own company you know
that’s not what happened you know in the
beginning we went to every single label
and every single label shut that door on
us the genius thing that we did was we
didn’t give up
we didn’t say because these guys you
know we use that what do they know
approach you know we we didn’t give up
at that point I think that you know I
was the genius thing we did we start
sounding our own CDs and we built their
own buzz and then the record company
came back to us so now we had a
different negotiation you know it was in
the same artists label relationship now
we retain ownership in our own company
and it was the best thing for us when I
was eight years old I was delivering
papers door-to-door knocking on doors
expanding the paper out when I was 12
years old I was shoveling driveways
after snowstorms in New York
20 bucks a driveway after a big
snowstorm I hit it big for the first
time when I was 16 selling Isis on the
beach blanket – blanket the blanket
night by that’s how it started and after
that I was hiring people to come work a
little I’d twelve year old kids selling
puka shell necklaces for him and mother
was buttering bagels in the morning and
that was really the way I always was was
you know moving towards life yeah if
you’re convinced that you’re going to
fail or fall or get hurt that will come
to fruition because that’s what you’re
visualizing I never vision you know I
was willing to get hurt along the way
but I didn’t visualize myself getting
hurt along the way
and I think that’s what that’s what
stops a lot of people and that’s really
what separates a lot of people from from
being world champions are from being as
good as they can because they they stop
at some point saying oh no I I am not
capable of this or I’ll probably get
hurt doing this and if you approach
anything with that hesitation you’re
gonna fail I always approached it like
this is going to work I’m going to
figure this out
even if it takes me hundreds of attempts
and I wasn’t you know the the idea of
falling getting back up again that
didn’t really bother me at all choose
something that you do that you love that
you’re passionate about and that’s like
a cliche but it’s true
you know there’s many many ways to make
money in this world this it’s easy to
get rich it’s not quite so easy it’s one
of the best-kept secrets in the world
it’s easy to make a lot of money but you
can make money in ways that you know are
easy and fun it’s part of your standard
of fun right and you can make money in
ways that are real pain in the ass but
it’s hard work it doesn’t empower either
than inspiring so number one is choose
something that’s gonna feed your spirits
in a feed your soul inspire you I got on
stage the very first time when I was
eight years old I was brilliant
then I got on stage again four years
later when I was 12
brilliant again so by the time I was 13
it was pretty much a foregone conclusion
and everybody else’s mine teachers
parents that acting was gonna be my
I hadn’t like made a conscious decision
I’m going to be an act I don’t think you
do I think you just that’s what you do
every Jim had a set way of doing things
don’t do it this way they were that way
so that was just a normal thing that I
talked I thought just people just have
their own set way and you must do it
that way
you must stand this way you must kick
this way you must punch this way but
with John when I went to John I met my
coach John cabinet a straight past him I
wasn’t like that he had a more open mind
and he encouraged different movements
and I never experienced that before I’ve
never heard a coach say that to me
before
and that stuck in my head and I thought
to myself you know this guy is is
thinking outside the box you know I mean
that he has a vision that everything
works and he encourages every movement
because ultimately there is a time and a
place for every single move so I just
hot I just near one when I met John and
I when he spoke it made complete sense
to me and that was he I stuck with him
and he stuck with me and the rest is
history we all fail we’ve all failed
like therapy I my parents haven’t been
killed my child I mean there’s people
that have their children die like could
you imagine like the I feel like I’m
like listen unfortunately or fortunately
depends on how one wants to look at it
I’m a pretty optimistic guy I lost three
of my four grandparents before I was
really before I knew them too before I
was born in one very early on like so
you know it’s easy for me to be happy I
want in the right order the health and
well-being of my family and there’s
nothing even remotely
close to that not even not even remotely
people have gotten three much worse this
is why I’m trying to recall our
grandparents and our great-grandparents
people were persecuted and killed like I
just we do not have real headaches you
know I don’t know why I have this highly
emotional and then completely
unemotional part of me but I mix them
together to create the balance and
that’s what works for me so of course
there’s nothing that I couldn’t get up
from like every other human ever besides
somebody who now lives in some weird
cave that we don’t know about you know
what I mean we are strong ish
we’re really strong we’re just being
sold that we’re not because there’s a
lot of money a lot of money and telling
us that we’re not pretty enough thin
enough smart enough good enough that I
want to tell you your basco do say in
front of a competition because there’s
two ways in this industry you you move
with it
or it moves you and I’ve seen so many
sad stories across the decade where
chefs have just got lazy got lazy given
up and lost that hunger to be
competitive because it’s the best job in
the world that’s not really a job as a
passion because when you’re rubbing
shoulders and here we are now ten years
later and I’ve got a restaurant next
door to Jamie Oliver’s and we’re both
literally 2 meters apart phenomenal chef
and we keep each other on our toes so
that’s exciting for me in my mind as a
young guy I wanted to become world-class
as something I just had to find out what
that something was going to be and the
very first time that I walked into a
Wall Street trading room I knew this is
it the ticker tape is rolling
the phones are ringing off the hook
people are screaming and shouting out
orders bodies are flying all over the
place it will look like chaos to anybody
else I could see the natural rhythm in
it it was like I was reading a sheet of
music and I knew this is where I’m
supposed to be I kept coming back I wore
one branch manager down to the point
that he says
‘my gardener based on persistence alone
we gonna give you a shot man I quit my
job that was all I wanted I went home
and I told my ex you know what you said
I couldn’t do it but guess what I start
in two weeks never see a u-haul behind a
hearse I’ll say it again you’ll never
see you all behind a purse now I’ve been
blessed to make hundreds of millions of
dollars in my life I can’t it’s what you
do with what you have and we all have
different hits some money some love some
patience some touch but we all have it
use it share it that’s what counts
and when I talk about standards when I
talk about you know shoulds versus muss
think about your own life I know there
have been areas in your life where some
point in time you just shift it and you
raise the standard in your life change
because whatever people have their
identity attached to they live we live
who we believe we are that’s just how it
works
it’s just kind of like I give an example
look at your physical body your physical
body today is an absolute reflection of
only one thing
not your goals not your desires but your
standards the identity you have for
yourself if your standard is you’re an
athlete then there’s a certain amount of
strength a muscle tone and energy that’s
available in your body on a regular
basis because that’s who you are
and so you do whatever’s necessary to
maintain that identity again the
strongest force and the human
personalities this need to stay
consistent with how we define ourselves
because if you don’t know who you are
you would not act once you lock in on
that identity your brain finds a way to
keep you there if you say you know man
I’m overweight I’ve always been
overweight I’m big-boned and that’s the
story you got and you’re gonna always
find a way to get back there that’s
you’re settling point that’s your
identity that’s where things walk in if
you see somebody who’s in a really great
shape you ask them
do you work out you know the answer yes
how often and they’ll tell you three
times four times five times a week
whatever in a seminar last people who
here works out at least five days a week
and I’m stand-up and you look around
that room and you know they work out
five times a week as you can see their
body you don’t just get a result without
some kind of action without some form of
ritual ritual meaning actions you do
consistently now do you think you know
those people that are out there working
out five days a week do they have more
time than you do
or I have for anybody else of course not
is that a wife less busy of course not
it’s just a must for them they must work
out that way and they’ve made that turn
their life changed so I’m not saying you
have to work out five days a week I’m
just saying whatever you really want
once don’t get met consistently
standards do whatever you identify this
is Who I am and so it’s not so much
about changing your identity as there’s
expanding it you know deciding that you
know instead of your goals to lose ten
pounds which is not compelling what if
your vision was to get back to my
fighting weight you know just this year
this month this next 90 days I’m gonna
transform my body I’m gonna take on a
new challenge I’m gonna find some
technique or strategy there’s a million
of them that can reframe myself where I
want to feel younger stronger more
vibrant than ever before here’s my
reasons because I want the energy to
really make my life work because it’s
tough out there and I want to be
stronger than I’ve ever been before
I’m going for the mirror and if I’m
naked not you know want to laugh I will
look there and take a good look and go
yeah I’m proud of whatever I see there
whatever it takes something’s gonna make
you laugh smile something’s gonna tease
yourself but something’s gonna move you
to another level if you identify
yourself in a new way and you own that
every day and that becomes the staredown
you live you’ll find the way to make
that standard real money’s the same way
think about it doesn’t matter what’s
happening quote-unquote in the
marketplace people that make money find
a way to make money no matter what don’t
they I mean most people’s standard is to
pay their bills so that’s what most
people find a way to do even when
economic times get tough most people if
that’s their absolute standard they find
a way some people’s standard is pay
their bills and most of the time and so
most of the time they do
some people standard is not just to pay
their bills but to take care of their
family and maybe even some of their
friends and they find a way in fact you
might have some people may be in a
family where they don’t have enough
money you barely have money to pay their
bills they work through guts out and
then somebody their mother their father
or somebody else their sister gets ill
and there’s not enough money to take
care of it nobody else has money in the
family they don’t either but they find a
way to get that money to take care of
their mother or father don’t they and
they their bells they never could do it
before why the situation made them raise
their own standard and not everybody
does that somebody else in the family
might have money and still don’t take
care of their mother it all comes down
to the inner game my friends changing
your life is a change in the inner game
the outside world you can’t control but
you have absolute control over this one
if you learn that dynamics of what
shapes you and identity is one of those
simple clear fundamental basics that if
you start to shift it everything else
will shift in your life as well some
people by the way have to have more than
enough money to do what they want when
they want where they want with whomever
they want contribute the way they want
if that’s there must they find a way I
know that sounds overly simplistic but
it’s true now somebody once said you can
take all the money in the world out of
the hands of everybody out of all the
wealthy people in the world who are
really successful give it to other
people it wouldn’t take too long those
people have it back in their hands it’s
not because their manipulator it’s
because they have a standard some are
manipular don’t get me wrong but they’ve
got a standard of what they’re gonna
find a way to make happen I’m just
simply saying to you take those three
magic words and live them raise your
standard at that little yellow dot on
the screen represent your level of
awareness this represents your level of
awareness this is what you’re aware of
now everything you’ve got in your life
everything your relationships your money
everything is an expression of your own
level of awareness see people that are
in fifty thousand a year or not earning
fifty because they want fifty people are
earning fifty because they’re not aware
of how to earn 150 people that are
suffering from headaches they’re not
suffering headaches because they want to
suffer from headaches they’re suffering
from headaches because they’re not aware
of how to eliminate the headache it’s
their head they made it eight they can
make it stop
so you see it’s awareness we’re after
now think of this if that little dot
represents our awareness and it’s
responsible for everything we’ve got in
life just think of how your life could
change if we magnify it just a little
bit I mean everything would start to
change our relationships would change we
would be healthier we would live in
healthier bodies we would know more
people we’d earn more money we’d be able
to do more interesting things and if we
just increased it a little bit more
everything starts to shift well I’ve
been living this way now for 40 years it
absolutely fascinating I celebrated my
70th birthday last week I got more
energy than most people 20 I have
absolutely no intentions of slowing down
people said say you should slow down
that’s a bunch of crap we should speed
up we’ve got more power yet do you know
the most erudite scientist alive can’t
even guess at what you and I are capable
of doing no one knows what we’re capable
of all the powers on the present that’s
within you within me slow down we’re
just starting to warm up what we want to
do is calm down you can go out warp
speed and stay very healthy if you stay
relaxed and that’s really the secret you
know just imagine we expand our
awareness a little more do you know what
this program is doing for you today it’s
expanding your awareness that’s what the
program is all about every time you come
every time you come to one of these
programs your awareness is widened your
world starts to change you think oh yeah
that’s pretty interesting
and it just keeps getting bigger and
bigger and bigger our awareness keeps
changing do you know that no one knows
how much money you’re capable of earning
there’s no one can even guess at what
you’re capable of earning we want to
become aware we’re like we are because
we’re not aware of how to do it better
we know how to do it better every person
in this room intellectually knows how to
do a better job they’re doing everyone
in the room knows how to earn more than
they’re earning but they’re not doing it
you see having the knowledge is not the
deal
having the knowledge I mean well I
remember when I was a kid
schoolteachers say to me Bob why’d you
do that I’d say I don’t know what do you
mean you don’t know you know better I
know why did you do it I don’t know I
was in the Navy every commanding officer
Proctor why did you do that I don’t know
sir what do you mean you don’t know you
know better I know why’d you do it I
don’t know you see I didn’t know why I
was doing things do you know that we do
things that we don’t want to do it gives
us results we don’t want to get yet we
do them anyway you know what addiction
is it’s never getting enough of what you
don’t want getting a lot of people are
addicted to results that they don’t want
why do we keep doing it
you see I think when we start to see
that that’s when we start to become
aware of how to take control over our
life and that’s really what we want to
do so do you see awareness is the big
deal
we want to become aware of the obvious
opportunities that are available to us
we are surrounded by opportunity there
everywhere you go there is an abundance
there’s no shortage of opportunity we
can win and we can win in a big way now
when we lack awareness we miss the
opportunity I used to always say that
you know the trick is to be in the right
place at the right time I’ve been in the
right place at the right time many times
in my life but I blew it you know why I
wasn’t aware that I was in the right
place with the right I had to look back
at it think of it there’s something else
it’s being aware that you’re in the
right place that the right time is not
good enough you’ve got to be aware that
you’re in the right place at the right
time Chicken Soup for the Soul was
rejected by a hundred and forty four
publishers 144 publisher said we don’t
want to publish a collection of short
stories the title stupid Chicken Soup
for the Soul what does that mean people
don’t buy collections of short stories
there’s never been you know successful
chain of doing that so literally we
spent 14 months trying to find a
publisher and we’d go to New York with
our agent and eventually our agent gave
us the book
back and said I can’t sell this so we
went to the National booksellers
Association convention down in Anaheim
we went from booth to booth to booth for
three days
and there were 4,000 publishers
represented there and we go would you
publish a book would you publish a book
would you publish my book and we got no
no no no no it was late on the third day
that a little publisher from Florida
after we’d gotten over 144 rejections
said we’ll read it and then they said we
said well how many copies do you think
we’ll sell after they said yeah we’ll
buy it a couple weeks later they said
we’ll publish it and we said they said
well maybe 20,000 if we’re lucky and we
said we our goal is to sell a million
and a half in a year and a half now have
you ever told someone your dream and had
them laugh out loud at you he laughs out
loud now if we had given up after a
hundred publishers had said no I
wouldn’t be standing here today
you know wouldn’t have happened and so
you’ve got to be willing to persevere
because we didn’t take no see when the
world says no you say next let’s
practice that if I say no you say
absolutely there’s only five or six
billion people out there you can go and
ask right there’s over four thousand
publishers just here in the state of
California so what we have is this
endless possibility but you have to
persevere it’s as if the universe tests
our commitment and so today we have a
hundred and forty seven titles in print
we sold over 115 million copies
we’re in 47 languages and over a billion
dollars where the Chicken Soup for the
Soul books have been sold worldwide so
if you’re willing to decide what you
want believe it’s possible consciously
envision the future feel the feelings of
what it would feel like if you’d achieve
this goal you can have anything and then
you take action both obvious actions and inspired actions you can do anything
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