every five years we have a review for
our strategy now our strategy is always
a look at the 30 years and 10 years
every strategic decisions we make we
have to ask what question
made this decision we make solve society
problem because we believe the bigger
social problem you solved the most
successful you are so if we do this
cannot solve any social problems we
don’t do it
second there is this project is going to
be successful in 10 years if it’s it’s
going to be successful in 10 years let’s
do it if it’s going to be successful in
one year or one month
now what I say forget about it because
why you can be successful in one year or
one mouth so we all have to put param
and five years ago we had a big debate
about 10 years later 20 years what are
the things this China Society the world
leave want so we say happiness and
health 2 H strategy to happiness and
health we believe Holly do you know the
movie industry bring people happy
because today nobody is happy
rich people not happy poor people not
happy you know at least when I watch
movie after you’re happy but right so I
think we should have partner with the
Hollywood especially like a lot of you
know we have a different way of living
and in China the movie we have a lot of
Heroes but China movies heroes always
dead the American movie hero never died
if all the heroes die who want to be the
hero so my movie I want to make the hero
live right so this is this is I think we
should learn a lot and it’s only about 2
years so we have another eight years ago
I want to make our company that it’s not
ecommerce it’s something that giving
people inspirations given people because
I learned a lot for example I will say
that my favorite movie forest the gun
you know life is tough this is I learned
and that inspired me that is why when
people call me crazy stupid passed the
70 years you’re crazy I tell you
something never work
you’re stupid how can do that model
Emma’s in this model eBay this model why
Alibaba this model I told myself
Forrester calm set or a hat I would care
about what the other people and the
other thing Forrest Gump said nobody
make money out of the catching whales
people make money by catching shrimps so
we serve small business so many times
you have a modicum of talent in an area
may be just enough talent to appreciate
people who are really called to that
area it doesn’t mean that you need to
necessarily go out and do that thing you
must understand that the purpose is it’s
an underlying chemistry that makes you
live your life it may not be you may not
have a strong time let me give an
example cannot miss Amanda
talented the musician I can play the
piano not well enough to be maestro but
I have a modicum of talent in that area
but that was not my purpose it but many
many times we start working in an area
that we have talent but it’s not our
purpose I tell my kids this you may
start out doing something that it’s not
the thing you were created to do it may
only be the thing that leads to the
thing you were created to do yeah
I’m saying so you can’t don’t stop at
where you are as if it were the
destination when in fact in reality it
may be the transportation that brings
you into that thing you were created to
do I think it’s very important sometimes
to look at old older work and it can
give you ideas for you know the present
work and or even ideas for the future
it’s kind of important to sometimes go
back and I felt that same way about
seeing the films with my son I was glad
I went back and it kind of inspired some
things for the future and it was
basically a good experience you have to
own your own happiness take it away from
other people demanding that they make
you happy your kids are not gonna make
you happy your spouse is not gonna make
you happy a big house is not gonna make
you happy
own your own happiness and be
responsible for doing those things that
bring joy into your own heart
independently of life and people and
money and all of that stuff I it doesn’t
necessarily give you a happiness you
have to take responsibility of that
peace and that joy that lives inside of
your heart and not inside of your stuff
I personally I love restrictions because
it forces you to create you know in this
kind of like boundaries and maybe you
think of neat ideas and with because of
these restrictions it’s always in a film
you wish that you could be doing
something else it’s just like having a
it becomes you want to escape and I
think it’s like this pressure and
responsibility is just a yearning to be
doing doing anything you know when going
anywhere so many times going to the
studio in the morning I wish the driver
would you know become crazy and take me
anywhere but when you get there you’re
back in it and working in spite of the
restrictions it’s such a fantastic
process and it’s creating and creating
is the coolest thing that you know we
can do enjoy the journey not the
destination a lot of us delay our
happiness when I get to this level when
I get my degree when I get the kids when
I get married I’m gonna be happy enjoy
the journey
enjoy the whole step the whole process
everyday that you get up to strive for
whatever it is you’re after you know I’m
a goal-oriented guy yeah and so you
don’t celebrate when you get to the
finish line celebrate all along the way
some of they all along the way yeah
for me what has happened is the heavy
you know weight of anxieties and fears
those things have gotten less and less
and less and for me life has gotten to
be more like a game and the things that
used to you know almost kill me don’t
kill me so much and the enjoyment of
doing gets so beautiful and the ideas
are flowing more and more and that the
thrill of it all the thrill of it all I
appreciate people more I see people and
I see their faces and I I I feel like I
they seem familiar and I just don’t have
so many problems and life gets more and
more beautiful and I still love the same
things you know painting and making
films it just gets better and better
I know I put anything what it takes to
withstand the pressure slap your
neighbors say you don’t know what you
got you don’t know what you’ve got until
all hell breaks loose you don’t know
what you can take until the pressure is
applied to your life you don’t know what
you could endure in people until people
stab you in the back and walk away from
you you don’t know how much courage you
have until you’ve been under fire and
I’m their struggle and them to
tribulation you can’t learn what’s in
you sitting back in the lazy boy chair
hit the remote control watching HBO and
that’s when you get to see
what you got touch that neighbor sound
made of something
I didn’t get to see the design I didn’t
[Applause]
when you finish a film your job
basically is over and when you you have
a desire to share your work and so you
put it out into the world and you
realize that yes you can help the film
some by giving interviews or you can go
to some places and and have talks but
basically the film is on its own and you
can’t tell whether it’s going to go good
or going to go bad if it’s important
that you believe in your work and and
that’s the most important thing so that
the person you are listening to might
know something you don’t
this is a chapter about conversation and
about the different forms conversation
takes and so chapter about humility and
it’s a chapter about listening and
humility element is it took me a long
time to understand why there’s religious
injunctions supporting humility but even
understand what the word really meant
and that sort of technical sense and it
means something like this it means what
you don’t know is more important than
what you know and that’s a lovely thing
too then then what you don’t know can
start to be your friend you see people
are very defensive about what they know
and for the reasons we’ve already
discussed but the thing is you don’t
know enough and the Riu can tell you
don’t know enough because your life is
not what it could be and neither is the
life of the people around you you just
don’t know enough and so what that means
is that every time you encounter some
evidence that you’re ignorant someone
points it out you should be happy about
that because you think oh you just told
me how
wrong it’s like great like maybe I had
to sift through a lot of nonsense to get
through the real message that you’re
telling me but if you could actually
tell me some way that I’m wrong and then
maybe give me a hint about how to not be
wrong like that well then I wouldn’t
have to be wrong like that anymore that
that would be a good thing and and you
can you can you can embark on that
adventure by listening to people and if
you listen to people they will tell you
they’ll tell you amazing things if you
listen to them and many of those things
are little tools that you can put near
toolkit like Batman and then you can go
out into the world and use those tools
and you don’t have to fall blindly into
a pit quite as often and so the humility
element is well do you want to be right
or do you want to be learning and it’s
deeper than that it’s do you want to be
that the tyrannical king who’s already
got everything figured out or do you
want to be the continually transforming
hero or fool for that matter who’s
getting better all the time and that’s
actually a choice you know it’s a deep
choice and it’s better to be the self
transforming fool who’s humble enough to
make friends with what he or she doesn’t
know and to listen when people talk and
listening is a transformative exercise
like if if you listen to the people in
your life for example if you actually
listen to them they’ll tell you what’s
wrong with them and how to fix it and
what they want they can’t even help it
if you start listening because people
are so shocked if you actually listen to
them that they tell you also those sorts
of things that they might not have even
intended to things they don’t even know
and then you can you can work with that
that’s a gentle meditation is obviously
the most important thing to do day in
and day out transcending is the key to a
better and better life and this idea is
catching on more and more in the world
the receptivity to Transcendental
Meditation is growing by leaps and
bounds thanks to so many in this room
and so many else others around the world
it’s really happening it’s built for the
human being
and transcending our nervous system is
built to transcend an experience that
unbounded eternal infinite immortal
immutable ocean of pure consciousness
within its money in the bank meditate
my challenge in our generation is it
gradually to entertainment through
television through media through every
way possible we are living in a
generation of the dumbing down of ideas
because we have traded effectiveness for
busyness statistics say yes somebody
ought to clap no matter we are busier
than any other generation we have seen
in the last three to four hundred years
we are so busy where we are busier than
a wall within a one-armed wallpaper
hanger richest BSc bill you’ll get it
later don’t worry about it it get a hits
in a minute we are just as busy as we
can be and we think because we’re busy
we’re effective but I want you to
challenge your schedule for a minute and
ask yourself are you are you really
being effective or is your life
cluttered with all kinds of stuff that
demands you and drains you and taxes you
and stops you from being your highest
and best self and are you substituting
busyness and all the chaos that goes
along with business from being effective
let me tell you a bunch of scientists
got together they begin to do some
research and they begin to determine
that 80% of the things we do are busy
things that we do in an area that is not
effective that the average person only
spends 20% of their time doing the thing
that they are really gifted at creative
and passionate about excited to do and
the rest of it is all the dismal dumb
stuff that we all have to do in order to
survive just crazy stuff that we’re
doing wonder what would happen
if we would go from doing 80% of things
that are busy but not effective and 20%
of the things that are really effective
if we would switch those numbers around
and only give 20% of our time to the
things that we have to do and 80% of our
time to the thing that we were created
to do wonder what would happen to your
life now think about it a minute there’s
a lot of things you could take from me
and I could make it you could take my
suit I got another one you could take my
car I could get another one
you could take my house I could get
another house but when you take my time
you have taken something from me that is
totally irreplaceable we take all kind
of classes for money management we know
how to manage our money we know how to
repair our houses we’re working on our
hair and our bodies and all of this kind
of stuff we do everything except the
most important thing is to value our
time it takes time to be creative you
were meant to be creative you were
created in the likeness and the image of
a creator and in that likeness and in
that image you have creativity if you
had time you would be creative but in
the absence of time and with busyness
and clutter be the following baby y’all
got music playing on your front all
kinds of stuff and no matter what kind
of song you put on after why you hate to
hear it because every time you hear that
sound you know it’s somebody else one
something else from you this taking you
away from what you are gifted and
creative to do when God created this
planet
he created up several species now if
you’re an atheist it’s okay call it the
force let me just say God for now said
I’ve saved God the forest God the forest
let’s just say God right now God creates
the planet Earth and first of all he
creates which a lot of people and
different organizations want a perfect
social economic world where everything
is free no worry about a thing you’re
taking care of there’s no extra imagine
necessary cuz all I could be given to
you so he creates the oyster he says
oyster I’m giving you a free house to
live in I’m calling it a shell I’m gonna
put at the bottom of the ocean to
protect you from your enemies you have
food clothing all the foods you want
protection everything you want the
perfectly taken care of while you’re in
your measly little life as an oyster but
you’re not gonna go anywhere
you stay there at the bottom the ocean
but you’re totally got your free food
free clothing for everything one then
God created something called the Eagle
Eagle whole different species eagle you
want a house you go out and build it
take the top of a mountain take the top
of a tree go out and build your own
house you want some food to eat no
problem go out there and find it eagle
and the eagle flies through miles in the
winter time of rain sleet snow and whim
just to feed its young did you know the
Eagle fails 95% of the time a total
failure it’s so big and cumbersome that
when it comes upon its prey they’re wild
they should offered a different
direction and it misses 5% of the time
it succeeds and what does succeed to do
it succeeded to be the strongest bird in
the sky the only one that we know of
anywhere in the world that could fly
into the thermals of a hurricane and
ride them to have fun now the eagle
unlike the oyster can go any where it
wants anywhere it wants
yeah Gamble’s it does is on its own but
it goes wherever it wants now that Eagle
and not the oyster is the emblem of
America and also on the flag of many
many countries you wouldn’t be in this
room right now if you weren’t Eagles
don’t only imagine start doing it thank
you peace love and happiness all of you
let me tell you some of the stuff you’ve
been through don’t pay it any attention
it is just a sign that the baby is
coming you’re on the verge of birthday
you’re on the verge of birthday you’re
on the verge of birthday you’re about to
give birth I want you to touch everybody
you can reach and tell them the baby is
coming the baby is coming the baby is
coming the baby is coming the baby is
coming the baby is coming the baby is
coming the baby is coming you don’t want
to leave me now the baby is coming you
don’t want to walk out on me now the
baby is coming yet my most creative
moment yet I have been produced by dream
yet I don’t care whether you’re 30 40 50
60 70 there’s something down inside of
you they’re still kicking inside of you
that wants to get out and it wants to
live
it wants to laugh the whole reason
you’re here today is because there’s
something in you that needs to be fed
that needs to be starred that needs to
she was going to listen they’re gonna
miss it they’re gonna miss the greatest
part of you the greatest part of your
destiny the greatest part of your
creativity it took everything you went
through yesterday to get you ready for
what you are about to do today you are
standing on the verge of a Great
Awakening or you wouldn’t be here if I’m
talking to you make some noise of his
foot
believe their businesses in the union
companies in you concepts in you books
to be written paintings to be drawn
concepts to be birth ideas creative
concepts there’s something that you
could do that you could think in your
life that would radically change your
life
somebody could take the hand you’ve been
built and win with it same circumstances
same ideas they would do it through what
they thought about your life but we
don’t need somebody cuz we got you we
got you you’re the one you are the one I
want you to join hands with somebody for
just a minute I’m telling you right now
if you are going to birth your dream
you’re calling your passion and the
second half of your life you can’t draw
back when life gets tough you’ve got to
stand up to it and push get that person
by the hand because there’s something
inside of them that is about to happen
and when I count to three I want every
man and every woman that’s got a concept
that’s got an idea
I want you to push with all of your
might until dreams and concepts and
ideas start to birth out of you in the
middle of the night you’ll need pens and
pads by your bed tonight to survive to
get up in the middle of the night and
it’s all in the mindset when you get up
in the morning you do what you normally
do
I would eventually say a lot of you here
probably turn on your cellphone’s your
computers and what’s the latest email
what’s the latest text that comes in you
start your day off like that that’s your
mindset try this get up in the morning
do whatever you have to do don’t turn
the computer on don’t turn the TV on go
right back to bed again either lay there
or sit there and just bring the universe
to you here’s how you do it you just be
it’s virtually impossible when you first
do it because the thousand thoughts come
through your head we’re human beings so
what you do is your city in bed look at
the wall look at the off TV set look at
the ceiling look at the door look at
something in the room to get your
attention and just look at it and just
be for a couple of minutes not 10
minutes not 20 minutes not two days just
be when your mind wanders find another
spot in the room to look at so you’re
back in present time even for a couple
of minutes now go about your day don’t
think about what you’re gonna do for
that split few minutes
you’re now becoming part of a universe
which is also part of global thinking
you’re just harmless you’re like a
rabbit rabbit isn’t virtuous it’s just
just can’t do anything except get eaten
it’s not virtuous if you’re a monster
and you don’t act monstrously then
you’re virtuous but you also have to be
a monster while you see this all the
time Harry Potter’s like that too it’s
like he’s he’s flawed he’s hurt he’s got
evil in him he can talk to snakes man he
breaks rules all the time all the time
he’s not an obedient at all but you know
he has a good reason for breaking the
rules and if he couldn’t break the rules
him and his little clique of rule
breaking you know troublemakers if they
didn’t break the rules
they wouldn’t attain the highest goal so
it’s very
earlier but it’s it’s very there it’s a
very very very very common mythological
notion you know the hero has to be the
hero has to be a monster but a
controlled monster Batman is like that
you know I mean it’s it’s everywhere
it’s it’s the Tor story you always hear
if I had email I would be inundated I
choose not to have email or ever turn a
computer on now all my companies are
state of the art technologically
advanced if I want something printed out
it’s printed out for me but I do this
out of choice I’d rather make a phone
call to you or write you a letter and
communicate the way you deserve to be
communicated with and no disrespecting
people on email and I’d be so inundated
my gosh I’d be on that computer all day
long I prefer to have that personal
touch and it seems to work with all the
companies I have that I’m quite active
in but I have great presence running
most of them thank God a very blessed
error right to take care of the details
but I’m still hands on in many many of
the businesses here and it’s I can work
better that way and it goes down to this
pay attention to the vital few ignore
the trivia many if I’d email no
disrespect there’d be a lot of trivia on
there I’d be answering I try and pay
attention to the vital for you and
ignore the trivia but what do you
differentiate those those two categories
to be like where would let’s say your
president be and where would like the
head of a sales division be are they are
two sides of that equation know what it
is is if it’s one of my companies you
could call me directly but people know
call me directly if you have to but
don’t bother me with something someone
else can handle then they do it works
really really fine works really well but
what’s important would be obviously
presence of company anyone that’s
involved with me either Phil
entropically the main people feeling
properly are the main people my business
is or places or countries I want to
reach out to of the head of a country
will call me I’ll call them right back
you know things are very very
significant insignificant are I’ll give
you an example in my life it has been
significant I’m hit up every months for
hundreds of requests send me a hundred
dollars send me a two million dollars
you have all the money share it with me
and I just I don’t even touch it I can’t
I
I’m swarmed I do so much philanthropy
now everyone expects that whether it’s a
two million dollar mortgage or hey I
want to start a new business send me 50
thousand dollars because you have money
I don’t that people should do it well
that’s not true
I spend millions on philanthropic work
but I do it through our foundation where
it really makes sense not where I have
to go through all the system so my
question is is how do you begin to set
up that system so that you have the and
I’ll call it a luxury in some ways of
communicating as you see fit when you
see fit with those key decision-makers
well for starters I’m the chairman of
the board okay at the major companies so
I know detail what’s going on from the
chairman of the board supporting of you
I also know that the people that I’ve
hired can do what they’re doing much
better than I can and I know what I need
to know and so do they so they could
pick up the phone and call me JP we just
did this or look what we’re doing here I
also attend meetings on a regular basis
to see where we’re at and where we’re
going and meet with marketing people
meet with promotional people meet with
our educational people sports marketing
people to get a hands-on feel for what
we’re doing where we’re going and those
really important meetings icing and to
help make the decision speak to my kids
like you really go and do that is that
great is that gonna make a difference
are you sure that’s what you want to
spend your time doing so that
competitive thing just opened up a big
door because that’s one of the things i
want to instill in you guys I’m looking
at and and and and I shaped my career
sometimes I use it I used the muse of
LeBron James LeBron and he motivates me
every day I see him he’s he’s up at 6:00
in the morning he’s playing his music
he’s loving what he’s doing he’s
conscious he’s he’s working out at 6:00
in the morning you don’t have to really
work out at 6:00 in the morning he’s
working out at 6:00 in the morning
harder than everybody else that’s one of
the keys that’s why you’ll say I’m
number one a lot this is a fact I wanted
more than enough almost everybody in
here
I want him I wanted more than almost
everybody in here that’s what I’m
talking about you gotta stand up for
yourself and be able to compete that’s
right and you got to put the work that
it’s gonna take to do it I don’t know if
you’re gonna do the same work as I’m
gonna do I’m gonna read up on it I’m
gonna say they’re gonna be like yo let’s
go to Lipton I’ll be like I’m not gonna
live tonight I gots to get to the back
hey you let’s yo let’s let’s smoke some
I can’t no I’m not smoking them rich all
there’s a time and a place for
everything there’s a time and a place
for everything but you have to be ready
we got the same 24 hours you got to use
your time wisely and you have to be
ready to really really do the things
other people aren’t trying to do or most
of my life in high school there was
Stuart’s cleaners after school would go
there I would put the drape on the
hanger the sleeve on the hanger and the
janitor of all the cleaners clean
everything up I worked for a dollar and
a quarter an hour
the only reason was a dollar and a
quarter in hours because the steward had
to pay that it was required by law or
he’d be giving me 50 cents an hour who’s
a very tight very tight wad guy so I
come in one day after school and he says
to me to go to work he says Johnny come
here want to talk to us okay
Todd jester he says Johnny I was
upstairs yesterday and I napped after I
finished working I was tired and I
dropped my watch on the floor I put on
the tape went on the floor and I went
down I picked it up and I noticed under
the cot I was lying on there was no dust
I moved the cot there was no dust I
looked behind the filing cabinets there
was no dust there whatsoever
zero dust you really are a great janitor
I said it’s my job to do what I do when
I do it not when someone else is looking
tie this guy in the world gave me a 25
cent raise $2 50 where I went to high
school a highest-paid kid and maybe a
dolphin the neighborhood we didn’t have
a lot of money in those days
what it was was
if people if humans can imagine doing
what you have to do when nobody is
watching you you’re doing is if someone
is right there watching you and in your
free time you’re not trying to elongate
something you’re doing what you should
do without people watching you do it
rule number two is uh treat yourself
like you’re someone that you care about
and that that’s a deeper chapter I would
say like chapter one is kind of comical
but it’s also got this serious
scientific end for example and it’s
practical like most of the rules are
chapter two is a bit of a meditation on
why see I read this I read this this
piece of work by Jung a long while back
and it was a meditation on the
injunction to treat your neighbor as as
you would like to be treated something
like that and what Jung pointed out
which I really liked was that that
wasn’t an injunction to be nice to other
people it was an invitation to
reciprocity it was something like this
is like you should figure out how you
would like to be treated like you were
taking care of yourself not how you
would like people to respond to you it’s
more important than that it’s like
managing you had a child that you really
cared for and and someone said well
people will treat this child exactly
like you want them to but you have to
figure out what that is so then you’d
have to sit down for like a month and
you’d think okay well how do you want
your child to be treated you don’t want
everyone just to be nice to him you know
you want people to challenge them and
you want people to discipline them and
you want people to tell them when he is
wrong it’s like you don’t just want
everyone to be nice that’s that’s
pathetic it’s pathetic isn’t there’s no
challenge in that and so well you want
to treat other people like you would
like to be treated well then you have to
figure out how would you like to be
treated well you’d like people to fawn
all over you and just lay everything at
your feet it’s like no that’s that’s not
something you’d wish for for someone
that you were taking care of and then
then there’s an additional problem which
is it’s often the case that people will
treat other people better than they
treat themselves that happens extremely
frequently so one of the things I
pointed out chapter two was that if you
have a dog and you take him to a vet and
the
gives you your prescription medicine
you’ll go buy the medicine and you will
give it to the dog and you will do it
properly but if you go yourself to a
doctor and you get a prescription
there’s one that there’s a 30% chance
you won’t even pick up the medication
you need to take care of yourself
because you’re in the best position to
do that and it’s necessary for you to
take care of yourself despite the fact
that we’re mortal and vulnerable and
self-conscious and capable not only
capable of doing terrible things but
actually do them despite all that you
you’re still you still have that responsibility
our strategy now our strategy is always
a look at the 30 years and 10 years
every strategic decisions we make we
have to ask what question
made this decision we make solve society
problem because we believe the bigger
social problem you solved the most
successful you are so if we do this
cannot solve any social problems we
don’t do it
second there is this project is going to
be successful in 10 years if it’s it’s
going to be successful in 10 years let’s
do it if it’s going to be successful in
one year or one month
now what I say forget about it because
why you can be successful in one year or
one mouth so we all have to put param
and five years ago we had a big debate
about 10 years later 20 years what are
the things this China Society the world
leave want so we say happiness and
health 2 H strategy to happiness and
health we believe Holly do you know the
movie industry bring people happy
because today nobody is happy
rich people not happy poor people not
happy you know at least when I watch
movie after you’re happy but right so I
think we should have partner with the
Hollywood especially like a lot of you
know we have a different way of living
and in China the movie we have a lot of
Heroes but China movies heroes always
dead the American movie hero never died
if all the heroes die who want to be the
hero so my movie I want to make the hero
live right so this is this is I think we
should learn a lot and it’s only about 2
years so we have another eight years ago
I want to make our company that it’s not
ecommerce it’s something that giving
people inspirations given people because
I learned a lot for example I will say
that my favorite movie forest the gun
you know life is tough this is I learned
and that inspired me that is why when
people call me crazy stupid passed the
70 years you’re crazy I tell you
something never work
you’re stupid how can do that model
Emma’s in this model eBay this model why
Alibaba this model I told myself
Forrester calm set or a hat I would care
about what the other people and the
other thing Forrest Gump said nobody
make money out of the catching whales
people make money by catching shrimps so
we serve small business so many times
you have a modicum of talent in an area
may be just enough talent to appreciate
people who are really called to that
area it doesn’t mean that you need to
necessarily go out and do that thing you
must understand that the purpose is it’s
an underlying chemistry that makes you
live your life it may not be you may not
have a strong time let me give an
example cannot miss Amanda
talented the musician I can play the
piano not well enough to be maestro but
I have a modicum of talent in that area
but that was not my purpose it but many
many times we start working in an area
that we have talent but it’s not our
purpose I tell my kids this you may
start out doing something that it’s not
the thing you were created to do it may
only be the thing that leads to the
thing you were created to do yeah
I’m saying so you can’t don’t stop at
where you are as if it were the
destination when in fact in reality it
may be the transportation that brings
you into that thing you were created to
do I think it’s very important sometimes
to look at old older work and it can
give you ideas for you know the present
work and or even ideas for the future
it’s kind of important to sometimes go
back and I felt that same way about
seeing the films with my son I was glad
I went back and it kind of inspired some
things for the future and it was
basically a good experience you have to
own your own happiness take it away from
other people demanding that they make
you happy your kids are not gonna make
you happy your spouse is not gonna make
you happy a big house is not gonna make
you happy
own your own happiness and be
responsible for doing those things that
bring joy into your own heart
independently of life and people and
money and all of that stuff I it doesn’t
necessarily give you a happiness you
have to take responsibility of that
peace and that joy that lives inside of
your heart and not inside of your stuff
I personally I love restrictions because
it forces you to create you know in this
kind of like boundaries and maybe you
think of neat ideas and with because of
these restrictions it’s always in a film
you wish that you could be doing
something else it’s just like having a
it becomes you want to escape and I
think it’s like this pressure and
responsibility is just a yearning to be
doing doing anything you know when going
anywhere so many times going to the
studio in the morning I wish the driver
would you know become crazy and take me
anywhere but when you get there you’re
back in it and working in spite of the
restrictions it’s such a fantastic
process and it’s creating and creating
is the coolest thing that you know we
can do enjoy the journey not the
destination a lot of us delay our
happiness when I get to this level when
I get my degree when I get the kids when
I get married I’m gonna be happy enjoy
the journey
enjoy the whole step the whole process
everyday that you get up to strive for
whatever it is you’re after you know I’m
a goal-oriented guy yeah and so you
don’t celebrate when you get to the
finish line celebrate all along the way
some of they all along the way yeah
for me what has happened is the heavy
you know weight of anxieties and fears
those things have gotten less and less
and less and for me life has gotten to
be more like a game and the things that
used to you know almost kill me don’t
kill me so much and the enjoyment of
doing gets so beautiful and the ideas
are flowing more and more and that the
thrill of it all the thrill of it all I
appreciate people more I see people and
I see their faces and I I I feel like I
they seem familiar and I just don’t have
so many problems and life gets more and
more beautiful and I still love the same
things you know painting and making
films it just gets better and better
I know I put anything what it takes to
withstand the pressure slap your
neighbors say you don’t know what you
got you don’t know what you’ve got until
all hell breaks loose you don’t know
what you can take until the pressure is
applied to your life you don’t know what
you could endure in people until people
stab you in the back and walk away from
you you don’t know how much courage you
have until you’ve been under fire and
I’m their struggle and them to
tribulation you can’t learn what’s in
you sitting back in the lazy boy chair
hit the remote control watching HBO and
that’s when you get to see
what you got touch that neighbor sound
made of something
I didn’t get to see the design I didn’t
[Applause]
when you finish a film your job
basically is over and when you you have
a desire to share your work and so you
put it out into the world and you
realize that yes you can help the film
some by giving interviews or you can go
to some places and and have talks but
basically the film is on its own and you
can’t tell whether it’s going to go good
or going to go bad if it’s important
that you believe in your work and and
that’s the most important thing so that
the person you are listening to might
know something you don’t
this is a chapter about conversation and
about the different forms conversation
takes and so chapter about humility and
it’s a chapter about listening and
humility element is it took me a long
time to understand why there’s religious
injunctions supporting humility but even
understand what the word really meant
and that sort of technical sense and it
means something like this it means what
you don’t know is more important than
what you know and that’s a lovely thing
too then then what you don’t know can
start to be your friend you see people
are very defensive about what they know
and for the reasons we’ve already
discussed but the thing is you don’t
know enough and the Riu can tell you
don’t know enough because your life is
not what it could be and neither is the
life of the people around you you just
don’t know enough and so what that means
is that every time you encounter some
evidence that you’re ignorant someone
points it out you should be happy about
that because you think oh you just told
me how
wrong it’s like great like maybe I had
to sift through a lot of nonsense to get
through the real message that you’re
telling me but if you could actually
tell me some way that I’m wrong and then
maybe give me a hint about how to not be
wrong like that well then I wouldn’t
have to be wrong like that anymore that
that would be a good thing and and you
can you can you can embark on that
adventure by listening to people and if
you listen to people they will tell you
they’ll tell you amazing things if you
listen to them and many of those things
are little tools that you can put near
toolkit like Batman and then you can go
out into the world and use those tools
and you don’t have to fall blindly into
a pit quite as often and so the humility
element is well do you want to be right
or do you want to be learning and it’s
deeper than that it’s do you want to be
that the tyrannical king who’s already
got everything figured out or do you
want to be the continually transforming
hero or fool for that matter who’s
getting better all the time and that’s
actually a choice you know it’s a deep
choice and it’s better to be the self
transforming fool who’s humble enough to
make friends with what he or she doesn’t
know and to listen when people talk and
listening is a transformative exercise
like if if you listen to the people in
your life for example if you actually
listen to them they’ll tell you what’s
wrong with them and how to fix it and
what they want they can’t even help it
if you start listening because people
are so shocked if you actually listen to
them that they tell you also those sorts
of things that they might not have even
intended to things they don’t even know
and then you can you can work with that
that’s a gentle meditation is obviously
the most important thing to do day in
and day out transcending is the key to a
better and better life and this idea is
catching on more and more in the world
the receptivity to Transcendental
Meditation is growing by leaps and
bounds thanks to so many in this room
and so many else others around the world
it’s really happening it’s built for the
human being
and transcending our nervous system is
built to transcend an experience that
unbounded eternal infinite immortal
immutable ocean of pure consciousness
within its money in the bank meditate
my challenge in our generation is it
gradually to entertainment through
television through media through every
way possible we are living in a
generation of the dumbing down of ideas
because we have traded effectiveness for
busyness statistics say yes somebody
ought to clap no matter we are busier
than any other generation we have seen
in the last three to four hundred years
we are so busy where we are busier than
a wall within a one-armed wallpaper
hanger richest BSc bill you’ll get it
later don’t worry about it it get a hits
in a minute we are just as busy as we
can be and we think because we’re busy
we’re effective but I want you to
challenge your schedule for a minute and
ask yourself are you are you really
being effective or is your life
cluttered with all kinds of stuff that
demands you and drains you and taxes you
and stops you from being your highest
and best self and are you substituting
busyness and all the chaos that goes
along with business from being effective
let me tell you a bunch of scientists
got together they begin to do some
research and they begin to determine
that 80% of the things we do are busy
things that we do in an area that is not
effective that the average person only
spends 20% of their time doing the thing
that they are really gifted at creative
and passionate about excited to do and
the rest of it is all the dismal dumb
stuff that we all have to do in order to
survive just crazy stuff that we’re
doing wonder what would happen
if we would go from doing 80% of things
that are busy but not effective and 20%
of the things that are really effective
if we would switch those numbers around
and only give 20% of our time to the
things that we have to do and 80% of our
time to the thing that we were created
to do wonder what would happen to your
life now think about it a minute there’s
a lot of things you could take from me
and I could make it you could take my
suit I got another one you could take my
car I could get another one
you could take my house I could get
another house but when you take my time
you have taken something from me that is
totally irreplaceable we take all kind
of classes for money management we know
how to manage our money we know how to
repair our houses we’re working on our
hair and our bodies and all of this kind
of stuff we do everything except the
most important thing is to value our
time it takes time to be creative you
were meant to be creative you were
created in the likeness and the image of
a creator and in that likeness and in
that image you have creativity if you
had time you would be creative but in
the absence of time and with busyness
and clutter be the following baby y’all
got music playing on your front all
kinds of stuff and no matter what kind
of song you put on after why you hate to
hear it because every time you hear that
sound you know it’s somebody else one
something else from you this taking you
away from what you are gifted and
creative to do when God created this
planet
he created up several species now if
you’re an atheist it’s okay call it the
force let me just say God for now said
I’ve saved God the forest God the forest
let’s just say God right now God creates
the planet Earth and first of all he
creates which a lot of people and
different organizations want a perfect
social economic world where everything
is free no worry about a thing you’re
taking care of there’s no extra imagine
necessary cuz all I could be given to
you so he creates the oyster he says
oyster I’m giving you a free house to
live in I’m calling it a shell I’m gonna
put at the bottom of the ocean to
protect you from your enemies you have
food clothing all the foods you want
protection everything you want the
perfectly taken care of while you’re in
your measly little life as an oyster but
you’re not gonna go anywhere
you stay there at the bottom the ocean
but you’re totally got your free food
free clothing for everything one then
God created something called the Eagle
Eagle whole different species eagle you
want a house you go out and build it
take the top of a mountain take the top
of a tree go out and build your own
house you want some food to eat no
problem go out there and find it eagle
and the eagle flies through miles in the
winter time of rain sleet snow and whim
just to feed its young did you know the
Eagle fails 95% of the time a total
failure it’s so big and cumbersome that
when it comes upon its prey they’re wild
they should offered a different
direction and it misses 5% of the time
it succeeds and what does succeed to do
it succeeded to be the strongest bird in
the sky the only one that we know of
anywhere in the world that could fly
into the thermals of a hurricane and
ride them to have fun now the eagle
unlike the oyster can go any where it
wants anywhere it wants
yeah Gamble’s it does is on its own but
it goes wherever it wants now that Eagle
and not the oyster is the emblem of
America and also on the flag of many
many countries you wouldn’t be in this
room right now if you weren’t Eagles
don’t only imagine start doing it thank
you peace love and happiness all of you
let me tell you some of the stuff you’ve
been through don’t pay it any attention
it is just a sign that the baby is
coming you’re on the verge of birthday
you’re on the verge of birthday you’re
on the verge of birthday you’re about to
give birth I want you to touch everybody
you can reach and tell them the baby is
coming the baby is coming the baby is
coming the baby is coming the baby is
coming the baby is coming the baby is
coming the baby is coming you don’t want
to leave me now the baby is coming you
don’t want to walk out on me now the
baby is coming yet my most creative
moment yet I have been produced by dream
yet I don’t care whether you’re 30 40 50
60 70 there’s something down inside of
you they’re still kicking inside of you
that wants to get out and it wants to
live
it wants to laugh the whole reason
you’re here today is because there’s
something in you that needs to be fed
that needs to be starred that needs to
she was going to listen they’re gonna
miss it they’re gonna miss the greatest
part of you the greatest part of your
destiny the greatest part of your
creativity it took everything you went
through yesterday to get you ready for
what you are about to do today you are
standing on the verge of a Great
Awakening or you wouldn’t be here if I’m
talking to you make some noise of his
foot
believe their businesses in the union
companies in you concepts in you books
to be written paintings to be drawn
concepts to be birth ideas creative
concepts there’s something that you
could do that you could think in your
life that would radically change your
life
somebody could take the hand you’ve been
built and win with it same circumstances
same ideas they would do it through what
they thought about your life but we
don’t need somebody cuz we got you we
got you you’re the one you are the one I
want you to join hands with somebody for
just a minute I’m telling you right now
if you are going to birth your dream
you’re calling your passion and the
second half of your life you can’t draw
back when life gets tough you’ve got to
stand up to it and push get that person
by the hand because there’s something
inside of them that is about to happen
and when I count to three I want every
man and every woman that’s got a concept
that’s got an idea
I want you to push with all of your
might until dreams and concepts and
ideas start to birth out of you in the
middle of the night you’ll need pens and
pads by your bed tonight to survive to
get up in the middle of the night and
it’s all in the mindset when you get up
in the morning you do what you normally
do
I would eventually say a lot of you here
probably turn on your cellphone’s your
computers and what’s the latest email
what’s the latest text that comes in you
start your day off like that that’s your
mindset try this get up in the morning
do whatever you have to do don’t turn
the computer on don’t turn the TV on go
right back to bed again either lay there
or sit there and just bring the universe
to you here’s how you do it you just be
it’s virtually impossible when you first
do it because the thousand thoughts come
through your head we’re human beings so
what you do is your city in bed look at
the wall look at the off TV set look at
the ceiling look at the door look at
something in the room to get your
attention and just look at it and just
be for a couple of minutes not 10
minutes not 20 minutes not two days just
be when your mind wanders find another
spot in the room to look at so you’re
back in present time even for a couple
of minutes now go about your day don’t
think about what you’re gonna do for
that split few minutes
you’re now becoming part of a universe
which is also part of global thinking
you’re just harmless you’re like a
rabbit rabbit isn’t virtuous it’s just
just can’t do anything except get eaten
it’s not virtuous if you’re a monster
and you don’t act monstrously then
you’re virtuous but you also have to be
a monster while you see this all the
time Harry Potter’s like that too it’s
like he’s he’s flawed he’s hurt he’s got
evil in him he can talk to snakes man he
breaks rules all the time all the time
he’s not an obedient at all but you know
he has a good reason for breaking the
rules and if he couldn’t break the rules
him and his little clique of rule
breaking you know troublemakers if they
didn’t break the rules
they wouldn’t attain the highest goal so
it’s very
earlier but it’s it’s very there it’s a
very very very very common mythological
notion you know the hero has to be the
hero has to be a monster but a
controlled monster Batman is like that
you know I mean it’s it’s everywhere
it’s it’s the Tor story you always hear
if I had email I would be inundated I
choose not to have email or ever turn a
computer on now all my companies are
state of the art technologically
advanced if I want something printed out
it’s printed out for me but I do this
out of choice I’d rather make a phone
call to you or write you a letter and
communicate the way you deserve to be
communicated with and no disrespecting
people on email and I’d be so inundated
my gosh I’d be on that computer all day
long I prefer to have that personal
touch and it seems to work with all the
companies I have that I’m quite active
in but I have great presence running
most of them thank God a very blessed
error right to take care of the details
but I’m still hands on in many many of
the businesses here and it’s I can work
better that way and it goes down to this
pay attention to the vital few ignore
the trivia many if I’d email no
disrespect there’d be a lot of trivia on
there I’d be answering I try and pay
attention to the vital for you and
ignore the trivia but what do you
differentiate those those two categories
to be like where would let’s say your
president be and where would like the
head of a sales division be are they are
two sides of that equation know what it
is is if it’s one of my companies you
could call me directly but people know
call me directly if you have to but
don’t bother me with something someone
else can handle then they do it works
really really fine works really well but
what’s important would be obviously
presence of company anyone that’s
involved with me either Phil
entropically the main people feeling
properly are the main people my business
is or places or countries I want to
reach out to of the head of a country
will call me I’ll call them right back
you know things are very very
significant insignificant are I’ll give
you an example in my life it has been
significant I’m hit up every months for
hundreds of requests send me a hundred
dollars send me a two million dollars
you have all the money share it with me
and I just I don’t even touch it I can’t
I
I’m swarmed I do so much philanthropy
now everyone expects that whether it’s a
two million dollar mortgage or hey I
want to start a new business send me 50
thousand dollars because you have money
I don’t that people should do it well
that’s not true
I spend millions on philanthropic work
but I do it through our foundation where
it really makes sense not where I have
to go through all the system so my
question is is how do you begin to set
up that system so that you have the and
I’ll call it a luxury in some ways of
communicating as you see fit when you
see fit with those key decision-makers
well for starters I’m the chairman of
the board okay at the major companies so
I know detail what’s going on from the
chairman of the board supporting of you
I also know that the people that I’ve
hired can do what they’re doing much
better than I can and I know what I need
to know and so do they so they could
pick up the phone and call me JP we just
did this or look what we’re doing here I
also attend meetings on a regular basis
to see where we’re at and where we’re
going and meet with marketing people
meet with promotional people meet with
our educational people sports marketing
people to get a hands-on feel for what
we’re doing where we’re going and those
really important meetings icing and to
help make the decision speak to my kids
like you really go and do that is that
great is that gonna make a difference
are you sure that’s what you want to
spend your time doing so that
competitive thing just opened up a big
door because that’s one of the things i
want to instill in you guys I’m looking
at and and and and I shaped my career
sometimes I use it I used the muse of
LeBron James LeBron and he motivates me
every day I see him he’s he’s up at 6:00
in the morning he’s playing his music
he’s loving what he’s doing he’s
conscious he’s he’s working out at 6:00
in the morning you don’t have to really
work out at 6:00 in the morning he’s
working out at 6:00 in the morning
harder than everybody else that’s one of
the keys that’s why you’ll say I’m
number one a lot this is a fact I wanted
more than enough almost everybody in
here
I want him I wanted more than almost
everybody in here that’s what I’m
talking about you gotta stand up for
yourself and be able to compete that’s
right and you got to put the work that
it’s gonna take to do it I don’t know if
you’re gonna do the same work as I’m
gonna do I’m gonna read up on it I’m
gonna say they’re gonna be like yo let’s
go to Lipton I’ll be like I’m not gonna
live tonight I gots to get to the back
hey you let’s yo let’s let’s smoke some
I can’t no I’m not smoking them rich all
there’s a time and a place for
everything there’s a time and a place
for everything but you have to be ready
we got the same 24 hours you got to use
your time wisely and you have to be
ready to really really do the things
other people aren’t trying to do or most
of my life in high school there was
Stuart’s cleaners after school would go
there I would put the drape on the
hanger the sleeve on the hanger and the
janitor of all the cleaners clean
everything up I worked for a dollar and
a quarter an hour
the only reason was a dollar and a
quarter in hours because the steward had
to pay that it was required by law or
he’d be giving me 50 cents an hour who’s
a very tight very tight wad guy so I
come in one day after school and he says
to me to go to work he says Johnny come
here want to talk to us okay
Todd jester he says Johnny I was
upstairs yesterday and I napped after I
finished working I was tired and I
dropped my watch on the floor I put on
the tape went on the floor and I went
down I picked it up and I noticed under
the cot I was lying on there was no dust
I moved the cot there was no dust I
looked behind the filing cabinets there
was no dust there whatsoever
zero dust you really are a great janitor
I said it’s my job to do what I do when
I do it not when someone else is looking
tie this guy in the world gave me a 25
cent raise $2 50 where I went to high
school a highest-paid kid and maybe a
dolphin the neighborhood we didn’t have
a lot of money in those days
what it was was
if people if humans can imagine doing
what you have to do when nobody is
watching you you’re doing is if someone
is right there watching you and in your
free time you’re not trying to elongate
something you’re doing what you should
do without people watching you do it
rule number two is uh treat yourself
like you’re someone that you care about
and that that’s a deeper chapter I would
say like chapter one is kind of comical
but it’s also got this serious
scientific end for example and it’s
practical like most of the rules are
chapter two is a bit of a meditation on
why see I read this I read this this
piece of work by Jung a long while back
and it was a meditation on the
injunction to treat your neighbor as as
you would like to be treated something
like that and what Jung pointed out
which I really liked was that that
wasn’t an injunction to be nice to other
people it was an invitation to
reciprocity it was something like this
is like you should figure out how you
would like to be treated like you were
taking care of yourself not how you
would like people to respond to you it’s
more important than that it’s like
managing you had a child that you really
cared for and and someone said well
people will treat this child exactly
like you want them to but you have to
figure out what that is so then you’d
have to sit down for like a month and
you’d think okay well how do you want
your child to be treated you don’t want
everyone just to be nice to him you know
you want people to challenge them and
you want people to discipline them and
you want people to tell them when he is
wrong it’s like you don’t just want
everyone to be nice that’s that’s
pathetic it’s pathetic isn’t there’s no
challenge in that and so well you want
to treat other people like you would
like to be treated well then you have to
figure out how would you like to be
treated well you’d like people to fawn
all over you and just lay everything at
your feet it’s like no that’s that’s not
something you’d wish for for someone
that you were taking care of and then
then there’s an additional problem which
is it’s often the case that people will
treat other people better than they
treat themselves that happens extremely
frequently so one of the things I
pointed out chapter two was that if you
have a dog and you take him to a vet and
the
gives you your prescription medicine
you’ll go buy the medicine and you will
give it to the dog and you will do it
properly but if you go yourself to a
doctor and you get a prescription
there’s one that there’s a 30% chance
you won’t even pick up the medication
you need to take care of yourself
because you’re in the best position to
do that and it’s necessary for you to
take care of yourself despite the fact
that we’re mortal and vulnerable and
self-conscious and capable not only
capable of doing terrible things but
actually do them despite all that you
you’re still you still have that responsibility
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