careful and attentive effort fairness
and justice when you form your
mastermind alliance each member must
agree at the outset on the contribution
each will make toward your enterprise
everyone should also be agreed on the
division of benefits and profits
everyone must deal with everyone else on
completely ethical terms no member of
the Alliance should seek unfair
advantage at the expense of others
otherwise dissension will arise and
completely destroy the Association
courage your alliance must meet danger
and difficulties with firmness
resolution and valor the courage the
deuce though comes from self-confidence
and a well-developed success
consciousness the courage of two
separate individuals is nothing compared
with that of a United team just as the
power of a single battery is less than
that of a group of batteries this is
another excellent example of the power a
mastermind Alliance derives from its
harmony the more the minds that are
linked together the greater the power
harness and the more the resistance that
can be overcome form a mastermind
alliance with yourself a woman came to
see me once and began to tell me all her
difficulties her sight was almost gone
she had given up on doctors who she said
were quacks he had lost most of her
money investing in movies her husband
was a philanderer her mother had died
after a long and awful illness and her
relatives were a plague her bitter
catalogue of woes went
and on and if I hadn’t felt sorry for
her I wouldn’t have listened to them he
was so full of self-pity
apparently not one good or constructive
thing had passed her way in 20 years mr.
Hill she asked me why do all these
things happen to me I did not want to be
harsh with her but somehow I had to get
her to face facts
I said frankly with your negative
attitude it’s a wonder that you were
able to do anything at all I’m not a bit
surprised that your family bothers you
or that your husband runs around I’m
amazed he hasn’t left home what can I do
to stop him you can’t do anything for
him now I folder but you can do
something for yourself you’ve been
thinking about your losses to the
exclusion of everything else the more
you concentrate on them the more you
attract other losses stop thinking about
them make up your mind that you are
going to benefit by your experience and
then adopt a definite plan for regaining
your sight dwell upon the idea that your
eyes will get better decide that you
will seek medical help and believe that
it will work if you can change your
attitude toward yourself your husband
will see something to excite his
interest in you again your relatives
will stop seeing you as a doormat I
can’t tell you any more than that now
when you manage to put yourself into a
more positive frame of mind come see me
again before I do anything for you you
must do something for yourself I tell
this story because I want to say the
same thing to you whatever personal
obstacles you face you must start
getting to know that side of your
personality that knows no obstacles that
recognizes no defeats cultivate a
friendship with the other you so that no
matter what you are doing you are allied
with someone who shares your goals all
the philosophy and advice in this book
about persuading and motivating others
will be much more useful to you if you
practice it on yourself if you have
convinced yourself that you need and
deserve a ten thousand dollar loan
he won’t just walk into a bank and ask
for it he will cultivate the friendship
and appreciation of the loan officer you
will present her with a list of the
possibilities for the project you have
in mind we will outline your solid plans
for repayment and then you will do it
with infectious confidence you will
succeed you will begin to take charge of
the efforts of others only when you take
complete charge of the power of your own
mind motivate mastermind alliances
wherever you can once you recognize the
benefits of mastermind alliances you
will understand that they can serve you
in many areas you can and must make
progress on many fronts to achieve
personal success in your marriage a
mastermind alliance with the person you
love most deeply is of untold importance
if you are married and have not built
your relationship on the principles of
harmony that are crucial to any Alliance
you may have some reselling to do with
your spouse set aside some time every
day to talk about what you want to
achieve and how you are going about it
rely on your definiteness of purpose to
build your persuasive abilities convince
your partner of the benefits of the work
you are doing it is very unlikely that
your plan will not affect your husband
or wife in some significant way and you
absolutely must not drag your partner
unwillingly into an adventure if you
have embarked on your mission and the
time comes that you are thinking of
marriage you must be very frank with
your intended life partner about what
you are doing and how you will do it
build your mastermind Alliance into your
marriage from the start and it will
steady and support you through the
darkest moments indeed your whole family
should be incorporated into a mastermind
alliance your children your parents your
siblings anyone on whom you rely or who
relies on you lack of harmony at home
can easily spill over elsewhere
a United family is a great team in your
education no one’s education
is ever complete you may rely on the
specialized knowledge of others but you
should also learn from every possible
source in this case your mastermind
alliance is with the entire sum of human
knowledge you are united in the goal of
increasing your understanding and books
magazines lectures audio cassettes all
order your lives a positive mental
attitude is the right mental attitude in
any given situation and is most often
composed of the plus characteristics
symbolized by such words as faith
Tegrity hope optimism courage initiative
generosity tolerance @ timeliness and
good common sense
PMA is the most important aspect of any
attractive personality indeed
it is crucial to many of the 17
principles of success
PMA influences your tone of voice your
posture your facial expressions it
modifies every word you say and
determines the nature of the emotions
you feel it affects every thought you
have and the results your thoughts bring
you for the sake of contrast let’s
examine the effects of a negative mental
attitude it dampens your enthusiasm for
tales your imagination undermines your
desire to be cooperative overthrows your
self-control makes you sullen and
intolerant and as if these weren’t
enough throws your reasoning out of gear
a negative mental attitude is so
detrimental to your efforts
that you are better off staying at home
than venturing out into the world with
it it will only make you enemies and
corrupt your good works and alliances a
lawyer who goes into court with the best
case in the world will convince neither
judge nor jury if her attitude is
negative what kind of confidence would
you have in a sullen pessimistic doctor
no matter how many degrees hang on the
wall none people simply will not
rate of bad mental attitude in contrast
a positive mental attitude opens doors
and allows you to display your skills
and ambitions imagine that lawyer
presenting her case with confidence
gaining the ear of judge and jury
because she is distinctively
self-assured wouldn’t you rather be
treated by a physician who sets you at
ease answers your questions plainly and
demonstrates a knowledge of his field
building a positive mental attitude is
part of the other aspects of an
attractive personality as you read on
you’ll see how understanding and
applying each of these points reinforces
your PMA flexibility being able to adapt
yourself quickly to changing
circumstances and emergencies without
panic or loss of temper is a significant
skill as you struggle toward success
having a flexible disposition means you
must be like a chameleon quickly
harmonizing with your environment this
does not mean shedding your principles
or altering your goals a chameleon is
still a chameleon regardless of whether
it is brown or green flexibility means
recognizing that your own mental
attitude toward a situation determines
if it is a disaster or a boon if your
product fails the first time out is that
good or bad if you have flexibility it’s
great you have the opportunity to
recognize flaws to improve your product
or its marketing early in the game and
because you have PMA as well you are in
an even better position to seize that
opportunity flexibility also means that
in every negotiation you understand that
the other party needs and demands are
ways in which you can better render the
service you are offering in exchange if
someone needs your product a week before
you have planned to deliver you can
recognize that he or she will not be the
only client to make such a demand here
then is your opportunity to discover how
you can produce faster and better
sincerity of purpose
there is no substitute for real
commitment to your definite major
purpose sincerity of purpose or its lack
rights itself so indelibly into your
words and deeds that anyone can
recognize it in sincerity is evident in
your expressions in your trend of
conversation in everything you do no
amount of acting skill can disguise it
the yes-man is a universal object of
derision precisely because everyone
recognizes is in sincerity but if you
are possessed of real sincerity of
purpose it will be just as visible
Andrew Carnegie told me once how he
called a new employee into his office to
issue a directive a man listened and
looked in squarely in the eyes and with
a good-natured smile said all right
chief you’re the boss but I’m going to
tell you that your request is going to
cost you money because you haven’t
investigated this matter as closely as I
have something about his assured manner
with no hint of insubordination
convinced Carnegie to delay his decision
and investigate further he discovered
that he had been wrong and his new
employee was right
that man was Charles and Schwab who
eventually brokered the deal between
Carnegie and JP Morgan that found at US
Steel Schwab then went on to start up
the mammoth Bethlehem Steel he began his
rise to prominence on the simple basis
of his sincerity of purpose in
everything he did be sincere first of
all with yourself and you will steadily
grow in self-reliance if you have
sincerity of purpose it will strengthen
every one of the other aspects of your
pleasing personality
what better compass could you have at a
moment you must demonstrate flexibility
than a true and lasting dedication to
your definite major purpose promptness
of decision dilly-dallying does not
inspire popularity in this fast-moving
world those who do not move quickly to
not keep up with the parade successful
people reach decisions definitely and
quickly they become annoyed and are in
vini inspires who do not prompt
decision-making is a habit and it is
supported by your positive mental
attitude
which gives you confidence it is also
closely tied to your sincerity of
purpose the more you are convinced of
the value of your definite major purpose
the quicker you will be to discard
distracting options and to select those
which move you toward your goal your
choice is between quick profit and a
long-term relationship with a client
your sincerity of purpose allows you to
make your decision quickly opportunity
is everywhere but it is fleet of foot
even if you have the vision to recognize
it without a fast decision on your part
it will be gone courtesy the cheapest
and most profitable quality in the world
is courtesy it is absolutely free save
for the moments it takes to express it
unfortunately today it is also scarce
thus all the more valued when displayed
courtesy is nothing more than the habit
of respecting other people’s feelings
under all circumstances the habit of
going out of one’s way to help the less
fortunate the habit of controlling
selfishness in all forms do not mistake
high-flown manners for courtesy using
the correct fork at dinner will do
nothing to appease the company president
whom you insult by dominating the
conversation courtesy demonstrates the
self-awareness born of your positive
mental attitude and projects the
worthiness of your goals and proposal
tack there is a right moment and a wrong
moment for everything tact is the habit
of doing and saying the right thing at
the right moment back is so closely
related to courtesy that you cannot
practice one without the other it is an
invaluable skill just as noticeable for
its absence as for its presence here is
a list of the most common ways people
show their lack of tact 1 carelessness
in their tone of voice often speaking in
gruff antagonistic tones
– speaking out of turn when silence
would be more appropriate 3 interrupting
others who are speaking or overworking
the personal pronoun so that every
sentence features the word I 5 asking
impertinent questions often to impress
others with their own importance 6
injecting intimately personal subjects
into the conversations when such
subjects are embarrassing to others 7
going where they have not been invited 8
boastfulness 9 flouting social norms and
matters of a tire 10 making calls at
inconvenient hours 11 holding people on
the telephone with needless conversation
12 writing letters that are overly
familiar to people they hardly know 13
volunteering unsolicited opinions on any
subject Under the Sun without regard to
their knowledge 14 openly questioning
the soundness of others opinions 15
declining requests from others in an
arrogant manner 16th speaking
disparagingly of people in front of
their friends 17 rebuking people who
disagree with them 18 commenting on
people’s disabilities 19 correcting
subordinates and colleagues in the
presence of others 20 complaining when
requests for favours are refused 21
presuming upon friendship and asking for
favors 22 using profane or offensive
language 23 expressing dislikes at a
drop of a hat 24 welling on yield or
misfortune 25 complaining about politics
or religion 26 displaying general
over-familiarity
if these faults seem small to you
consider how quickly they compound one
another would you want to be associated
with someone who displayed just three of
them regularly they reveal a lack of
perception and careful consideration
that undermines one’s confidence in
another’s mental power anyone who
desires an attractive personality will
avoid them all tone of voice speech is
the method we use most often to express
our personality controlling the tone of
your voice so that it carries meaning
beyond mere words is invaluable you can
say the same sentence in different tones
of voice and convey very different
things
I need that shipment by Tuesday can be
pronounced with full confidence letting
your supplier know that your request is
something you have every reason to
expect as a normal part of your
relationship
say it anxiously and you may find you’ve
given him the idea that you’re in a bind
and perhaps he can demand a higher price
say it angrily and you can undo years of
good partnership practice controlling
your tone of voice listening to the way
you sound when you speak confidently
your PMA and sincerity of purpose should
[Music]
the habit of smiling don’t underestimate
the importance of a frequent and sincere
smile in making your personality
appealing to others or its effect on
yourself try smiling the next time
you’re angry this simple action is
calming and it’s a reminder of the
positive focus you want in your mental
attitude a smiling face defeats the
cruelest of antagonists or it is
difficult to argue with someone who
smiles while speaking practice smiling
in front of a mirror preferably while
working on voice control the two aspects
are related both in the way others will
perceive you and in their effect on your
own actions facial expression here is
another facet of an attractive
personality that goes together with your
tone of voice and your smile you can
tell a great deal about what is going on
in people’s minds by the expressions on
their faces each of us makes judgments
on this basis all the time master
salespeople are particularly good judges
the more you learn to be aware of and in
control of your facial expressions the
better you will be able to interpret the
expressions of others and since you’ll
already be in front of the mirror to
practice your tone of voice and smile
you’ll have the perfect opportunity to
develop this aspect as well tolerance
tolerance is the disposition to be
patient and fair toward those whose
opinions practices and beliefs differ
from yours
holding your mind open to new ideas and
new information is not simply a way to
make yourself more pleasing to be around
though it is closely related to tact as
a social skill tolerance makes you
better able to identify and seize
advantages you may not make every new
idea you encounter your own but you will
examine and try to understand it
intolerance brings a host of
disadvantages one it makes enemies of
those who would like to be friends two
it stops the growth of the mind by
limiting the search for knowledge 3 it
Courage’s imagination or it prohibits
self-discipline 5 it prevents accuracy
in thinking and reasoning the more
intolerant you are the more you close
yourself off to the diversity of the
world and to the power of a spiritual
side of the mind which can flourish only
when it is ready to accept new ideas
frankness of manner and speech everyone
resents people who use subterfuge
instead of dealing frankly with
associates people who are so slippery
that they cannot be pinned down to
direct clear-cut statements cannot be
dependent upon the problem with these
people is not that they lie outright but
that they do what amounts to the same
thing they deliberately withhold facts
from those who have a right to know this
is based dishonesty which undermines the
soundest characters truly sound
characters have the courage to speak and
deal directly with people and they
follow this habit consistently even
though it may at times be to their
disadvantage if you meet about some of
the earlier aspects and assume that they
could be used to engage in deceitful
schemes you are vastly mistaken
without true frankness none of your
other skills will be successful if you
have to resort to trickery what kind of
confidence do you have in your definite
major purpose and what kind of attitude
are you approaching it with a keen sense
of humor a well-developed sense of humor
aids you in becoming flexible and
adaptable to the varying circumstances
of life it allows you to relax and
remain human in the midst of pressure
instead of becoming cool and distant or
angry and bitter
keeps you from taking life too seriously
people who cannot laugh when laughter is
exactly what is called for are denying
themselves a wonderful mental tonic
if you discover some flaw in your
product or plan recognizing the comedy
of the situation allows you to back up
and start again
otherwise you will be trapped in your
frustration and a sense of humor makes
the simple act of smiling so much easier
and does wonders for your PMA faith in
infinite intelligence faith is woven
into every principle of the philosophy
of achievement faith is the essence of
every great achievement no matter what
its nature or purpose neglecting your
faith while carrying out your definite
major purpose would be like trying to
study astronomy without referring to the
Stars faith is so important that it is
actually one of the other 17 principles
of success will be covered in more
detail in the following chapter faith in
infinite intelligence inspires faith in
other human beings as well confidence
begets confidence those who have faith
in infinite intelligence faith in
themselves and faith in others inspire
others to have faith in them the
greatest outlet for the expression of
initiative imagination enthusiasm
self-reliance and definiteness of
purpose is faith the human mind is an
intricate machine designed to accomplish
things power that operates this machine
comes from outside the mind and faith is
the master gate through which we gain
full and free access to that tremendous
power the mechanism which opens that
gate is desire or motive there is no
other way to open the gate it is open by
degrees which are dependent on the
intensity of those same motives and
desires only a burning desire will open
the gate to its force a burning desire
is accompanied by deep emotional
feelings purely logical motives do not
open the gate as widely as those which
spring from the heart
faith wipes out obstructions like
intolerance by freeing your mind of
human limitations for what is
intolerance but a closed
Gustus darkness is dispelled by a simple
light though intolerance is eliminated
by opening the mind to the influx of
power that gives the brain the vision to
encompass all of life’s realities
instead of just a few of them faith
provides us with a widest perspective on
the world about us and the people who
live in it that perspective paves the
way for a better understanding of all
human relationships us faith supports
all the traits of an attractive
personality it also gives us the power
to see past worldly obstacles to
envision new solutions and new ideas on
our pads to individual achievement as
one man has aptly stated where faith is
the guide the individual cannot lose his
way the power of faith is inexhaustible
it is the ultimate renewable resource a
reflection of the creator’s desire that
we use it in every way possible faiths
power is easily obtained by any person
though ‘they must be paid simply
appropriated through the desire for its
use the only things over which you have
complete control are your thoughts
the only real privacy you have is in
your mind it is there that you can make
full and complete use of the power of
faith to remove limitations from your
mind a keen sense of justice unless you
deal justly with others you cannot hope
either to cultivate an attractive
personality or to succeed in your
definite major purpose the essential
component of a keen sense of justice is
a dedication to intentional honesty many
people are honest for the sake of
expediency but this kind of honesty is
so flexible that it can be contorted to
serve in any situation which furthers
their interest by cultivating frankness
of speech you are already taking an
important step in practicing intentional
honesty you must adhere to that honesty
so closely practice it under any
circumstance whether or not it promises
you any immediate gain
even if a keen sense of justice prevents
you from seizing every opportunity it
carries with it a host of practical
benefits one it establishes the basis of
confidence without which you cannot have
an attractive personality – it builds a
fundamentally sincere and sound
character which by itself is a
powerfully attractive trait 3 it not
only attracts people but offers
opportunities for real and lasting
personal gain 4 it builds your sense of
self-reliance and self-respect 5 it
strengthens your relationship with your
conscience and thus allows you to act
more promptly since your motives and
desires are clearer 6 it attracts
worthwhile friends and discourages your
enemies 7 it opens your mind to faith 8
it protects you from destructive
controversies consider how often people
of prominence are laid low by
revelations of impropriety 9 it inspires
you to move toward your definite major
purpose with greater personal initiative
a keen sense of justice is not merely a
tool for gaining material rewards it
enhances every human relationship it
discourages average and selfishness and
gives you a much better understanding of
your rights privileges and
responsibilities with it every aspect of
an attractive personality grows stronger
people who achieve success do it by a
careful and attentive effort your use of
language must reflect this quality just
as astutely as any marketing plan do not
make it a habit to litter your speech
with curses obscenities or casual miss
usage instead work to make sure that you
use words with precision that you have
the force and power to convey your
meaning with all the clarity you desire
if you are unsure of your language
skills who can improve them by reading
one man I knew read the dictionary for
half an hour every day yes he actually
read the entries I never heard him speak
badly and I was always impressed by the
distinct messages he conveyed if this
approach strikes you as to academic
considered the wide variety of
self-improvement books and tapes which
offer programs for vocabulary expansion
you cannot lose by increasing your
mastery of language doing this will also
rid your speech of cliches and other
overused words which make your
conversation leaden and induce sleep not
excitement when you talk this skill is
so important because people make many
assumptions about you based on the way
you speak and write your conversations
and letters are direct clear and easily
comprehended all the other aspects of
your attractive personality will be
revealed much sooner and in much better
light and without the deft use of
language harmony of a mastermind group
will be disrupted by confusion over
goals and the means for obtaining
effective speech there is more to
effective speech than the vital aspect
of appropriate word choice combining
frankness word choice and other aspects
of a pleasing personality will make you
a powerful communicator able to speak
with conviction and persuasion whether
you are addressing a convention a round
table or one person dramatic inspiring
speech has had incredible influence on
the course of civilization the destiny
of Nations has been changed and defined
by the power of
who know how to speak effectively those
people have earned a permanent place in
history your ambition may not be so
grand though I shouldn’t it too master
dramatic technique you must learn to
speak forcefully in ordinary
conversation you practice putting the
necessary feeling behind every word you
utter in every conversation you have you
will be much more effective in formal
presentation no amount of dramatic
technique however will bring an audience
back from the dead there’s an adage nor
what you wish to say say it with all the
feeling you command and then sit down
the last two words are the key here
remember to keep your speeches short
Sooners will conveyed your point stop
long-winded speakers tax the alertness
of their audiences and show no respect
for their time they fail to persuade
anyone you will fail just as surely if
you do not focus your speech in a way
that is applicable to your listeners do
not use jargon or technical phrases with
people who are new to your service or
product
remember that examples and illustrations
add drama to your speech make your
message hit close to home if you are
presenting a new computer system to a
business that has never even used
computers before and you ramble on about
lands and Pentium chips you will soon
face a room full of sleep walkers tell
them instead how you can link their
employees together how quickly
information can be shared how fast and
efficiently your technology will allow
them to work you will face a roomful of
people
eager to do business with you as you
speak make good use of gestures avoid
running your hands through your hair or
shoving them in your pockets
watch public speakers at every
opportunity to learn how they employ
their hands for emphasis and practice
this in front of a mirror just as you
practice your smile and facial
expressions the effort you have devoted
to controlling your tone of voice will
pay off handsomely in your public
speaking
you will convey enthusiasm confidence
and importance through your tone of
voice enthusiasm is the core element of
any speech or it underlies your ability
to bring all the above aspects of good
public speaking into a harmonious whole
it is very hard for listeners not to be
affected by genuine enthusiasm it’s
contagious if you have sincerity and
true confidence in your definite major
purpose you will have no trouble giving
demonstrable feeling to what you are
saying and that is the essence of
effective speaking emotional control
much of what we do is directed by our
feeling since our feelings can lift us
to great achievements or her list down
to defeat we owe it to ourselves to
understand and control them the first
step is to identify the feelings which
motivate us there are seven negative
emotions and seven positive the seven
negative emotions are one fear discussed
in the next chapter – hatred free anger
or greed five jealousy sixth revenge
seven superstition the seven positive
emotions are one love to sex 3 hope or
faith five sympathy six optimism 7
royalty
these 14 emotions are the letters of the
alphabet with which you will write your
plan for success or failure they can be
combined meaningfully or chaotically
each emotion is related to mental
attitude and that is why I have placed
so much stress on the character of one’s
mental attitude these emotions are
nothing but reflections of your mental
attitude which you can organize guide
and completely command to do so you must
take control of your mind you must
always be alert to the emotions which
are present there and embrace or reject
them on the basis of their contribution
to your mental
attitude optimism will increase your
confidence and flexibility hatred will
undermine your tolerance and keen sense
of justice if you do not take this
control you are condemning yourself to
an entire life buffeted by the winds of
emotional whim if you find yourself
struggling to gain this control compile
a chart on which you note every day the
number of times you experience and act
on an emotion make a note of
circumstances which inspire the emotion
this will give you tremendous insight
into the frequency and power of your
emotion once you know which forces
trigger your emotions you can act to
eliminate them or to seek them out and
use them building your desire for
success into a burning obsession and
embarking on your definite major purpose
are the cornerstones of your efforts to
gain emotional control each strengthens
the other and progress with one will
mean progress everywhere alertness of
interest you must be able to fix your
interest on any person place or thing
and hold it there for as long as the
situation requires you cannot the other
aspects of your attractive personality
will be useless you can pay other people
no greater compliment than to
concentrate your attention on them when
they want it listening well is an even
greater accomplishment than speaking
well if your interest is focused you
will gain the greatest possible
advantage from any encounter if you
fidget with something in your pocket
look at your watch or frequently glance
away you will insult the person who is
speaking with you not only will you miss
the importance of what you were being
told but the other person will instantly
recognize your own interest and begin to
withdraw from the conversation failure
to notice the details of our own actions
and of a happenings around us is an all
too common weakness did you miss that
moment of hesitation before your
prospect agreed to your proposal
recognising it would lead you to
discover some better way to offer your
service you might realize that some
other service the kind of service that
your prospect would glad they renew each
year on the briefest friendliest contact
would actually be more worthwhile
instead you might be faced with a
difficult task of continually persuading
someone of the dubious value of your
efforts an alert interest in the people
with whom you work is important as well
you can perceive the reasons for their
success or the basis for their failures
in your mastermind group it is vital
that you be aware of any changes in the
situation of any contributor that might
affect his or her advice your memory
will also be enhanced by an alert
interest if you note something clearly
to begin with remains fixed in your mind
this is an especially practical tool in
your relationship with other people if
you can recall the specifics of your
conversations even the small details of
another person’s life
it shows the strength of your interest
in him or her everyone has been
embarrassed by being introduced to
someone for a second time while that
person shows no sign of recognition if
you show people that you remember them
favorably they will always be pleased to
versatility no matter how much you know
about the field of your endeavor unless
you can display a general interest in
the world at large no one is going to
find you attractive you and your
associates may thrive on speaking for
hours without end about the work you are
doing but you will be as unwelcome as
Adventist among other people in a candy
shop keep yourself acquainted with the
issues of the day and maintain a few
pursuits other than your business
they will broaden your character and
deepen your knowledge of yourself as
well if you understand yourself you will
be better able to understand others and
they will appreciate you more for it
fondness for people just as a dog can
sense those who do or do not like dogs
people recognized very quickly whether
they are dealing with someone who likes
other people they resent those people
with a natural dislike for their fellows
and they are attracted to those who
possess genuine enthusiasm even if you
think you can cloak your dislike with
appealing mannerisms others will sense
your lack of human affection guard your
thoughts against on charitable impulses
and pay particular attention to your
temper temper is nothing but
uncontrolled emotion when your emotions
are out of control
you may suddenly say and do things which
will cause you and others great injury a
person with an uncontrolled temper has a
tongue that is mounted on ball bearings
and swings widely and freely with an
edge as sharp as a razor blade in
patience with others is a visible
expression of selfishness and lack of
self-discipline so 2 is a constant
display of defeatism you do no one any
favors by harping on your recent
misfortunes or your feelings of
aimlessness people will forgive those
who aim high and miss a person who not
only lacks the get-go to make an effort
but reminds others of it endlessly shows
no fondness for the humor of other
people show an alert interest tolerance
and respect for others
they will instinctively do the same for
you humility arrogance vanity and
egotism are never found in someone with
an attractive personality but mistake
humility for timidity true humility is a
recognition that even the greatest folk
are in the scheme of human existence
only fragments of the whole recognize
that the blessings you have are a gift
to be used for the common good not
topics for every conversation if you
struggle with this issue turn to your
alert interest in others to keep you
focused on topics other than yourself as
your faith grows so will your
recognition of the importance of the
greater world and its value people who
are strong in faith are always humble of
heart and these qualities are always
much admired effective showmanship this
is the result of the proper blend of
many aspects of an attractive
personality facial expression tone of
voice appropriate word choice effective
speech emotional control courtesy
versatility mental attitude sense of
humor and tactfulness together they
allow you to gain favourable attention
whenever necessary showmanship does not
imply grandstanding clowning around
wisecracking or gossiping these
qualities certainly grab attention but
they are tiresome and often dangerous
effective positive use of the traits
which combine to form good showmanship
will serve you well whether you are
dealing with one person or a thousand
clean sportsmanship win without boasting
lose without squealing and others will
soon respect you
athletics can make this a habit in many
people but even if you have never set
foot on a playing field or a court you
can inspire others to cooperate with you
if they know that at the end of the game
your presence will not be unbearable
your outside interests are a good place
to cultivate this trade flexibility tact
and humility will aid you in its display
let your manner always be friendly don’t
matter what the outcome and people will
be glad to have worked with you a good
handshake this is a simple skill really
but it is invaluable at first impression
and every time a contact is renewed make
your grasp firm and friendly not
pressure you want to establish
enthusiasm and cooperation not
competition a limp handshake will
display disdain or weakness coordinate
your handshake with a greeting and grip
the other person’s hand for emphasis on
key phrases maintain your grip as long
as you speak your greeting in order to
strengthen the impression you are making
be direct and assertive in your greeting
and people will associate those
qualities with the whole of your
personality personal magnetism this last
trait is a polite way to describe sexual
energy of all the aspects of an
attractive personality this is the only
one which is innate and cannot truly be
developed by personal effort you have
what you were born with and you cannot
increase it but you can use it sexual
energy is a driving Universal force if
you project it it will aid you only if
you use it properly proper use does not
mean the physical structure of your
associates and business prospects that
way lies chaos and such behavior is
hardly consistent with other aspects of
an attractive personality such as
honesty rather you should channel its
energy into your efforts making them not
your body the source of appeal to others
use your sexual energy to build your
enthusiasm to display your genuine
fondness for people to burnish your
style and tone of voice your gesture and
posture to will reflect this quality
sexual energy is a powerful factor in an
appealing personality but it will help
you only if you have refined every other
tree clearly all the aspects of an
attractive personality rely upon and
augment one another some like a good
handshake can be learned quickly
others require habitual effort on your
part analyze your personality carefully
and honestly to make sure that it
embraces no displeasing traits even your
best friends will not tell you what
these aspects of your personality which
may be attracting misery opposition and defeat