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“STAYING SMALL is Costing You MONEY!” – Grant Cardone (@GrantCardone) – Top 10 Rules


takes courage to make money not money

that’s why immigrants come to America

and make money

they came with nothing except what

courage you lost your courage when you

got in the middle class the great things

that have happened on this planet and

continue to happen or because people are

unreasonable

they literally abandon reason and logic

they defy the universe your parents were

looking for 40 grand it doesn’t pay for

anything today so you need to change the

way you think need motivation what’s the

dope then we believe nation what’s up

it’s Evan my one word is believe and I

believe in you

I believe you have an amazing gift

inside you that I want to see exploded

on to the world so let’s get your

motivation to attend and get you

believing in you grab a snack and

chewing today’s lessons from a man who

went from having a DD drug addiction and

almost dying growing up to becoming a

best-selling author top sales expert and

having over half a billion dollars in

real estate

he’s Grant Cardone and here’s my take on

his top ten rules a success vol 5

alright let’s kick things off with rule

number one be courageous

how many heard the same avoid takes

money – that’s not true it takes courage

to make money it takes courage to make

money not money that’s why immigrants

come to America and make money

they came with nothing except what

courage you lost your courage when you

got in the middle class you trade your

courage I’m doing good you think you’re

doing good – the brains Falls rule

number two my personal favorite be

unreasonable the thing that I do at my

company that is very unusual is that we

are completely unreasonable without

reason without we don’t use yes I’m

logical okay yes I’m a sane person but

when it comes to achieving a target we

we do it with like we abandon reason and

logic we don’t talk about yeah but we

never start yeah but or no we can’t or

we couldn’t because or it didn’t happen

because any any time you’re talking any

time you’re making sense of why

something didn’t work we don’t have the

budget we can’t do that because yeah but

we’re different you are being reasonable

the great things that have happened on

this planet and continue to happen or

because people are unreasonable

they literally abandon reason and logic

they defy the universe now if you look

around if you’re a logical person if

you’re a person has to make sense of it

beforehand then spend some time looking

around the universe look at nature look

at all the things that are done everyday

that literally defy gravity the five

possibilities to five physics it’s all

over the place if you need to be

reasonable now in my case I don’t need

to be reasonable because there’s enough

cases of super successful people doing

things that are amazing whether it was a

manufacturing a new product or whether

it was Steve Jobs coming back to Apple

and turning that Cup

around every day every look at the

Amazon look what Amazon is done okay now

you look at it you’re like dude does a

no-brainer make it make all products

available online now it’s a no-brainer

now it’s like it’s so logical look at

Velcro velcro is like god I should have

thought of that see but beforehand it

was completely out of reason that you

could stick things together because they

scratch one another you understand what

I’m saying so look this is what I want

you to try try this in your life it’s

gonna be very difficult one of the most

difficult things I do is being

unreasonable because all the people I’m

surrounded by are trying to make sense

of why they can’t do something

quit making sense of why you can’t do

something and become unreasonable until

you do do something rule number three

show up what are you gonna do when you

wake up and you feel lost you feel less

than you feel you feel a sense of either

depression or despair and no direction

what I do is this I show up I show up

man

buddy might told me when I was hit

super low point in my life he said a man

show up even if your life’s if your eyes

are bleeding and your life is low show

up anyway show up rule number four think

big

bigger is better how many of you agree

with this okay if you can live on nine

hundred grand

the only people that won’t go to nine

million are the people that are selfish

unselfish people grow their businesses

selfish people don’t okay if you’re

taking notes if you’re gonna walk away

with something today I’m talking to the

able people here give me the name of a

great company that has seven employees

I’m waiting

give me the name of a great company that

doesn’t spend a load of money on

advertising who is this company

tell me give me one name one name of any

company that’s great

this small CCC you you built a business

on a fantasy right like I’m gonna get a

stake for I’m gonna get a stay for him

I’m gonna get an all-state company imma

imma be an Allstate guy and I’m gonna

make nine hundred grand a year you’re

selfish folks see see what I’m saying

about the selfish person makes what they

need the unselfish person says I’m gonna

make more than I need rule number five

work on yourself I’ve been lost most of

my life literally the first 45 years of

my life the first probably 51 years of

my life first 45 years for sure I was

completely lost and somewhere between 45

and 51 I started figuring out okay what

am i doing I started sort my life out I

started getting some started doing some

courses that really really made a

difference in my life I’ve always been

in a self-improvement my whole life and

but it wasn’t until I was about 45 that

I really started discovering information

that could make me more confident me

more sure you know when I was 25 years

old was a young salesperson and I didn’t

like sales and I and I got educated on

how to sell and I became very very good

at it I started to understand the

process the customer the objections the

rebuttal is how to follow up how to

handle the rejection and the

disappointment that discouraged how to

get over but that didn’t help me become

more confident in me as a person as an

individual I was making money by the

time I was 31 I had a couple businesses

they were making money probably had you

know three four hundred thousand dollars

saved when I was thirty 31 years old

because I was trying to make a little

money right

by the time I’m 33 I got it probably a

million dollars in a bank I still didn’t

feel good about myself I just nagging

nagging like sense of desperation and

satis depression uncertainty a lack of

confidence and when I started working on

me spiritually that’s that’s when that’s

when at 45 46 47 years old that’s when

everything changed for me like

everything all the expansion the

confidence getting out in the world

maybe a little better communicating than

I was doing I’m not perfect at it by any

means now and I started getting more

certainty about Who I am what I am where

I’m going and why I’m here like if you

don’t figure those things out no amount

of money no amount of money in the world

will will fill you up note the private

planes won’t the fancy cars

you have to know where you’re going rule

number six build the team how do you do

this I started with one employee

his name was Craig Cardone I’m doing and

so I hired him right he passed the drug

test I believed in him and for 15 years

I was one guy and then one day I woke up

a guy actually I’m a mentor of mine said

look you can’t scale with just yourself

you got to start building the business

here you’re gonna have a real business

you need employees you need people you

need to be willing to hire people and

I’m like man man I’m scared they cost

money he’s like not making sales 1 2 3

or these empty desk okay that’s what’s

costing you money staying small is

costing you money all this cost money

I have failures here I have

disappointments I have discouragements I

have people that work here for a little

while and I quit but you’re not gonna

get big by yourself rule number seven

don’t rest on your laurels if you asked

me to coach your business I’m not gonna

think about how to hold on to what you

did last year that’s what most people

right now are thinking here in March in

January you were like there’s gonna be a

great year by March you’re like man I

just want to do what we did last year if

we just you’re starting to make sense

you’re becoming reasonable okay I’m

telling you that because this is what

your people do – okay your people the

people that you hire they make sense of

how to make 40 a grand a year and if you

have people in your company they’re

trying to make sense out how to make 48

grand a year you got a company it’s

gonna die toys-r-us filed bankruptcy

this week I Heart Radio the biggest

radio station in the world filed for

bankruptcy this week there’s gonna be

massive disruption in the marketplace

why because these companies thought

about they kept they kept having

trophies about what they had rather than

what they could get who’s got money

who’s qualified to buy how can I get

their attention how can I tell them what

I want from them okay how fast can I get

to the marketplace fast speed is the new

big rule number 8 do more you can do

more

you can do more than you ever imagined I

was broke at 25 years old broke okay

every two years I get one of these cars

the people at rolls-royce like like I

wanna send you another one of those cars

okay how you want it how you want to

dress what color you want it that gets

crazy it’s crazy the life I’m living

right now we did a we did a conference

it was ten thousand people in the room

and another ten thousand people in line

all of them paid to be there I remember

when I couldn’t get two people to show

up at a party in high school because I

was so disliked you can do more than you

think you can is my message to you today

you will live longer than you think I

promise you okay you can do more than

you think you can rule number nine go on

the offense

your parents were looking for 40 grand

it doesn’t pay for anything today so you

need to change the way you think how

many of you were taught when you ate

when mama brought you a meal she said

this she brought you the meal threw it

on the plate and said eat it all how

many were told that you know what she

was trying to tell you don’t waste money

that’s what she was trying to say what

she was really saying is I don’t know

how to make more money she was really

saying there’s a shortage of money eat

it all there’s people in China starving

how many got that message every day how

many of you when you walked out of your

bedroom your mama said turn off those

lights what was she telling you I don’t

know how to get new money that’s what

she was telling you my dad died when I

was 10 my mom was left to bring up five

kids okay and those are the messages I

got every day the same message was this

contract get small back up protect

yourself I can’t win anything like this

I cannot succeed for my family like this

I do not want my kids to see me like

this I want them I want my kids to see

me on attack right confidence in the

marketplace how do you get confidence

you read man you guys got to read okay

the app the average American reads less

than one book a year half those books

are romance novels

now I don’t have my books with me today

but we I’ve written four books since

2009 for this new economy I wrote those

books for me I didn’t write them for

other people I did not write him to get

known I wrote those books because I was

trying to figure out how do I get myself

out of this problem

and you’ll number 10 the last one before

some very special bonus clips is have

fun I’ve been putting this off as long

as I can this whole you know

this whole thing there’s no burnout I’m

starting to wonder maybe there’s some

burnout because I’ve been feeling tired

and he beat up a dragon I’m starting to

really question some of the stuff I’ve

been telling you guys for a long time

about the whole 10x everything go to the

next level freaking you could do more

it’s about time it’s been a long time

coming I’ve been doing a lot of

reflecting about it saying hey I need to

tell people I think I’ve been wrong with

this thing

I am a candle in the wind

you know you can burn out it’s not worth

hold – next thing all you guys about to

10x rule and you’re like I gotta go to

next man I don’t know when the whole

TARDIS in the hair you know just keep

showing up and telling me I’m thinking

rethinking the whole deal and for those

of you gonna follow me for a long time

jumping on that bandwagon telling you

gotta shut it down okay

taking a break of social media taking a

break on all the interviews I’m taking a

break on all the podcast get off these

freaking 80 100 hour weeks grind for the

money sell them a plane get rid of the

car scaling down everything everything

you get rid of all my debt I’m just

going back to freaking old school take

fool them in fact I tell you what I’m

gonna do let me tell you what I’m gonna

do first of all I’m getting a new car

I’m ordering a damn thing today it’s

gonna be if you if with your permission

it’s gonna be white oh damn I can’t open

it up it’s gonna be white I’m gonna I’m

gonna have it white I’m gonna have a

white on white with red piping all over

the place red dashboards gonna blow up

it’s so scream when I go up getting a

new plane imma get a new freakin i’ma go

from nine passengers they’re like 13 or

14 it’s gonna be sad oh now I’ve got an

awesome bonus clip from grant on how to

discipline yourself that I think you’re

really gonna enjoy but before that I

want to know

what did you learn from this video today

what was the single most important

lesson that you’re going to take and

apply to your life to your business

leave it down in the comments below when

you write it down you’re making a

commitment to improve and so write it

down feel the satisfaction and then go

make a change thank you guys so much for

watching I believe in you I hope you

continue to believe in yourself and

whatever your one word is much love I’ll

how do you

how do you discipline how do you struck

monitoring what you’re saying to

yourself I can’t find the right girl I

can’t find the right guy a marriage is

hard I’m broke I’m torn it’s gonna be

hard if you don’t change your mind you

gotta change the way you think and a way

to change the way you think first of all

the one way is to start discipline

yourself catch yourself every time you

say I don’t have time say hey I create

time every time you say I know have

money I create money literally like

talking to yourself hey I am a

millionaire so if you’re broke right now

quit say and I am broke and start saying

what you want where are you going it’s

not complicated you want to get rich I

got rich you want to get rich you can

nothing and no one stop that you can do

that but the information in your hand

them ways your standard Apple at the

core its core value is that that people

need passion and not one drop of most

self-worth depends on your it’s supposed

to mean I don’t ever give up I’d have to

be dead or completely incapacitated hey

believe nation if you want to see my

all-time favorite top ten most of

success I have a very special secret

video for you these are the individual

clips that I have personally learned the

most from and applied to my life and my

business check the link in description for details

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