hi I’m Evan Carmichael welcome to
another edition of ask Evan in today’s
episode I’m going to answer question
from one of my newsletter readers Gary
who wrote insane I hope you’re doing
well so an article my friends facebook
page glad i checked it out that was able
to gain some insight i’m glad i could
help there Gary my biggest challenge
right now I several my newest venture is
a two-sided marketing company one is
contract with commercial property owners
to build an attractive portfolio to shop
to advertisers to is a cell product to
advertisers I’ve learned that property
is necessary to sell product this said I
have no experience in commercial
property and the roots we’re targeting
are typically a tough nut to crack I
feel need someone with skill set
expertise but can’t afford to hire
anyone until getting to revenue everyone
that works with me to date is doing so
in a profit-sharing basis but I haven’t
been able to get the experience
commercial is a person to buy into this
methodology I appreciate any feedback
learn more breath in and website so
let’s go check out Gary’s website oh
this is a cool idea so what I love about
this site is you can immediately
understand what he does so he takes
these polls and turns them into the odds
and from the email I was having a hard
time understanding it but this picture
is awesome and this is this is a good
lesson for a lot of entrepreneurs you
want people to really understand right
away what you do when they come and land
on your homepage so this is a great
picture and maybe should have included
that in your email Gary because now I
really understand what it is that you do
looking around some more this is
interesting here so send an email for
free mock up this this kind of gets lost
and this could be really powerful for
you if people could send you their holes
and you could send back an example what
it would look like with their logos a
big problem when you put when you have
such a visible picture people tend to
their eyes will go here read this and
will go down and they’ll miss what’s up
here so you might want to put something
you know
this and put it below and also include a
graphic with it to encourage people to
send that email it because if I think
it’s a great idea if they can see it
with their logo on it they’re more
likely to want to take that next step
and work with you so awesome idea just
make that more visible this slogan is
not something I understand so I guess
it’s linh of people would I guess that’s
point of purchase I don’t know the oo H
stands for but I guess is something that
your clients but understand so it’s fine
as long as I guess they do understand
what that means then then it’s an okay
slogan the next thing I would think of
is how much is this cost so that is a
cool idea a great way to promote my
business if I’m a retailer especially
but how much is this cost I’m what is
their return on investment so you know
if I have an opportunity to buy this
versus putting up a new traditional sign
what’s the return on this versus
something else I don’t know if you have
any data on that I see mobile marketing
here so I guess you could have you know
text a certain number to another number
and you can kind of track many people
are actually using that if you have any
kind of case studies that would be great
to see right here it may be new and you
don’t have clients yet or they’re small
client to the data but something right
away here to show that people are
benefiting from your service I would put
even if it’s just testimonial from
somebody who’s was using it that would
be great to see that’s that’s the
biggest thing now is ok it looks cool
but how much is the cost and am I going
to get a return on it and tuned to the
target customer I think I would go after
the the retail clients first instead of
the property owners I’m not sure how
much interest the property owners would
have in this but if you could go to them
and show them that the retail tenants
are interested right so this Randy’s
burger joint if you went to them and
said hey we want to turn in all the
polls in a parking lot into Randy’s
burger joint ads
would you be interested in here is a
rough cost then you could take that to
the property owners and say hey we have
this new potential revenue opportunity
for you and then you’re you know making
it easier for them to say yes instead of
bringing them an opportunity when you
know they’re faced with tons of
decisions every day and as you said are
hard not to cry so I try to make an
arrangement with the retail clients
first and then bring that to the
property owner and you’re bringing them
free revenue if you do some kind of
split I don’t know you know how much you
need to make your margins work but that
could be interesting opportunity and a
lot of these guys that the malls and the
strip malls have multiple locations so
if it works in one place and they’re
seeing a return and they’re able to
generate new revenue from it then they
could potentially do it across the state
across the country across North America
I guess depends on how big the chain is
that you’re dealing with but they could
take you into other opportunities if you
make work once the next thing I would
think about is how hard is this to
replicate so you know great randy says
yes and you take you to the the property
owner and they say you know great let’s
let’s do something we’re almost a great
idea but there’s a they’re gonna think
of cutting you out of the equation right
you may think this is just a simple you
know printed a simple aluminum column
when you you print something on the
outside what can’t we use our
traditional suppliers for this it says
you are patent pending here so that’s
interesting and good especially if
you’re looking for any kind of
investment but this to me doesn’t look
that hard to duplicate and I don’t mean
to to insult what you’ve created here I
think it’s a interesting idea but it’s
going to be something that whoever your
clients are they’ll think to themselves
that it’s not that complicated to
duplicate as well so you definitely want
to show I have a good reason for why
they should use you and pay a premium
over using their traditional sign guys
who might look at this and say oh yeah
we could do that too so
given the option they’d rather work with
you know existing suppliers so they have
relationship with that might already be
leveraging some efficiencies and
quantity of scale than to work with a
new supplier we might be charging them
more so I definitely want to have a good
answer for that as to why they should
use you and not just go with somebody
else and then terms of your question of
hiring people that’s always tough it is
hard to bring guys on for a commission
only model I don’t know how much you’re
given away is Commission you definitely
wanna make sure there’s enough margin to
motivate so it depends on how much you
actually gonna be making from this but
you know the more you can give away and
afford to give away the the better
people you’re going to attract right if
it’s not an interesting opportunity it’s
going to be harder to get somebody on
board you might look at some kind of
partnership arrangement but again you
have to find the right person getting
the business partner is like getting
married it’s a long-term commitment and
you don’t want to jump into bed with the
wrong person it’s a lot of stories about
partnerships that people had with their
companies I honestly think your best bet
is to start doing this yourself and and
prove to yourself that that this can
work and get some feedback and some
momentum going by talking to some of
these retail clients and seeing if they
would pay for this and if they would
then you can go to the property owners
and they might even introduce you to the
property owners and you know you have
something you can expand on if all the
retail guys you go talk to I’ll tell you
hey you know what this this isn’t
something we would look at then you’re
getting some pretty good feedback from
the market and they might give you some
other ideas on what you could do to make
it more effective but I think honestly
your best bet is going to be you going
out talking to these retailers and
pitching them the idea and seeing if
there’s something that they would
whittle contour not at very interesting
business again I love how easy it is to
understand what you do and I love this
thing here I definitely try to put that
lower and bigger so it stands out so
people can submit their own
pictures and she’s and they could see
what it would look like I think that’s a
really powerful tool that you offer so
congrats on on setting that part up I
hope that helped Gary for those of you
watching if you enjoyed please give it a
thumbs up these videos are free and I
love doing them help you guys out so
whenever you give a thumbs up it helps
make my day a little bit and if you have
a comment about this product or this
website or you want me to check out
something on your website feel free to
leave the message in the comments below
and we’ll see you on the next episode
you
another edition of ask Evan in today’s
episode I’m going to answer question
from one of my newsletter readers Gary
who wrote insane I hope you’re doing
well so an article my friends facebook
page glad i checked it out that was able
to gain some insight i’m glad i could
help there Gary my biggest challenge
right now I several my newest venture is
a two-sided marketing company one is
contract with commercial property owners
to build an attractive portfolio to shop
to advertisers to is a cell product to
advertisers I’ve learned that property
is necessary to sell product this said I
have no experience in commercial
property and the roots we’re targeting
are typically a tough nut to crack I
feel need someone with skill set
expertise but can’t afford to hire
anyone until getting to revenue everyone
that works with me to date is doing so
in a profit-sharing basis but I haven’t
been able to get the experience
commercial is a person to buy into this
methodology I appreciate any feedback
learn more breath in and website so
let’s go check out Gary’s website oh
this is a cool idea so what I love about
this site is you can immediately
understand what he does so he takes
these polls and turns them into the odds
and from the email I was having a hard
time understanding it but this picture
is awesome and this is this is a good
lesson for a lot of entrepreneurs you
want people to really understand right
away what you do when they come and land
on your homepage so this is a great
picture and maybe should have included
that in your email Gary because now I
really understand what it is that you do
looking around some more this is
interesting here so send an email for
free mock up this this kind of gets lost
and this could be really powerful for
you if people could send you their holes
and you could send back an example what
it would look like with their logos a
big problem when you put when you have
such a visible picture people tend to
their eyes will go here read this and
will go down and they’ll miss what’s up
here so you might want to put something
you know
this and put it below and also include a
graphic with it to encourage people to
send that email it because if I think
it’s a great idea if they can see it
with their logo on it they’re more
likely to want to take that next step
and work with you so awesome idea just
make that more visible this slogan is
not something I understand so I guess
it’s linh of people would I guess that’s
point of purchase I don’t know the oo H
stands for but I guess is something that
your clients but understand so it’s fine
as long as I guess they do understand
what that means then then it’s an okay
slogan the next thing I would think of
is how much is this cost so that is a
cool idea a great way to promote my
business if I’m a retailer especially
but how much is this cost I’m what is
their return on investment so you know
if I have an opportunity to buy this
versus putting up a new traditional sign
what’s the return on this versus
something else I don’t know if you have
any data on that I see mobile marketing
here so I guess you could have you know
text a certain number to another number
and you can kind of track many people
are actually using that if you have any
kind of case studies that would be great
to see right here it may be new and you
don’t have clients yet or they’re small
client to the data but something right
away here to show that people are
benefiting from your service I would put
even if it’s just testimonial from
somebody who’s was using it that would
be great to see that’s that’s the
biggest thing now is ok it looks cool
but how much is the cost and am I going
to get a return on it and tuned to the
target customer I think I would go after
the the retail clients first instead of
the property owners I’m not sure how
much interest the property owners would
have in this but if you could go to them
and show them that the retail tenants
are interested right so this Randy’s
burger joint if you went to them and
said hey we want to turn in all the
polls in a parking lot into Randy’s
burger joint ads
would you be interested in here is a
rough cost then you could take that to
the property owners and say hey we have
this new potential revenue opportunity
for you and then you’re you know making
it easier for them to say yes instead of
bringing them an opportunity when you
know they’re faced with tons of
decisions every day and as you said are
hard not to cry so I try to make an
arrangement with the retail clients
first and then bring that to the
property owner and you’re bringing them
free revenue if you do some kind of
split I don’t know you know how much you
need to make your margins work but that
could be interesting opportunity and a
lot of these guys that the malls and the
strip malls have multiple locations so
if it works in one place and they’re
seeing a return and they’re able to
generate new revenue from it then they
could potentially do it across the state
across the country across North America
I guess depends on how big the chain is
that you’re dealing with but they could
take you into other opportunities if you
make work once the next thing I would
think about is how hard is this to
replicate so you know great randy says
yes and you take you to the the property
owner and they say you know great let’s
let’s do something we’re almost a great
idea but there’s a they’re gonna think
of cutting you out of the equation right
you may think this is just a simple you
know printed a simple aluminum column
when you you print something on the
outside what can’t we use our
traditional suppliers for this it says
you are patent pending here so that’s
interesting and good especially if
you’re looking for any kind of
investment but this to me doesn’t look
that hard to duplicate and I don’t mean
to to insult what you’ve created here I
think it’s a interesting idea but it’s
going to be something that whoever your
clients are they’ll think to themselves
that it’s not that complicated to
duplicate as well so you definitely want
to show I have a good reason for why
they should use you and pay a premium
over using their traditional sign guys
who might look at this and say oh yeah
we could do that too so
given the option they’d rather work with
you know existing suppliers so they have
relationship with that might already be
leveraging some efficiencies and
quantity of scale than to work with a
new supplier we might be charging them
more so I definitely want to have a good
answer for that as to why they should
use you and not just go with somebody
else and then terms of your question of
hiring people that’s always tough it is
hard to bring guys on for a commission
only model I don’t know how much you’re
given away is Commission you definitely
wanna make sure there’s enough margin to
motivate so it depends on how much you
actually gonna be making from this but
you know the more you can give away and
afford to give away the the better
people you’re going to attract right if
it’s not an interesting opportunity it’s
going to be harder to get somebody on
board you might look at some kind of
partnership arrangement but again you
have to find the right person getting
the business partner is like getting
married it’s a long-term commitment and
you don’t want to jump into bed with the
wrong person it’s a lot of stories about
partnerships that people had with their
companies I honestly think your best bet
is to start doing this yourself and and
prove to yourself that that this can
work and get some feedback and some
momentum going by talking to some of
these retail clients and seeing if they
would pay for this and if they would
then you can go to the property owners
and they might even introduce you to the
property owners and you know you have
something you can expand on if all the
retail guys you go talk to I’ll tell you
hey you know what this this isn’t
something we would look at then you’re
getting some pretty good feedback from
the market and they might give you some
other ideas on what you could do to make
it more effective but I think honestly
your best bet is going to be you going
out talking to these retailers and
pitching them the idea and seeing if
there’s something that they would
whittle contour not at very interesting
business again I love how easy it is to
understand what you do and I love this
thing here I definitely try to put that
lower and bigger so it stands out so
people can submit their own
pictures and she’s and they could see
what it would look like I think that’s a
really powerful tool that you offer so
congrats on on setting that part up I
hope that helped Gary for those of you
watching if you enjoyed please give it a
thumbs up these videos are free and I
love doing them help you guys out so
whenever you give a thumbs up it helps
make my day a little bit and if you have
a comment about this product or this
website or you want me to check out
something on your website feel free to
leave the message in the comments below
and we’ll see you on the next episode
you
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